Portfolio

By Jordan Woods
Contact
Jordan Woods
602 376 7187
jordantoddwoods1@
gmail.com
Table of Contents
Event Advertisement
Logo Design
Montage
Letterhead and Business Cards
Flier
Photodesign
Brochure
Description: An event ad promoting a fundraiser using only Mic-
rosoft Word and a scanner.
Process: I first scanned in the bike onto my computer. I then had
the task of editing it with word. I had to get rid of some print on
the top left corner of the image. Afterward, I blurred some parts of
the picture to add more focus to the center of the page.I chose to
have transparent triangles point towards the top left to direct my
audience to the title.
Message: This is supposed to be for a Bike Race fundraiser in
Phoenix being put on by TREK and The American Red Cross. I
aimed to be simple and inspiring in this flyer. I made up this event
as well as the words on the page. I hoped to appeal to everyones
emotions by having the color red and challenging them in my
words.
Audience: Everybody in the Phoenix valley who can ride a bike.
Color scheme and color name: Monochromatic, Red
Top thing learned: How to scan well.
Title font name and category: Cambria, Oldstyle
Copy font name and category: Optima, Modern
Scanned image used: This picture came from the June 2014 edition
of Road Bike Action Magazine. The original image size was 7.5 in
x 9.5 in
Scanner make and model: I used my scanner from home, which
was a Canon MG 3222
Event Advertisement
Description: A series of logos that I created for an imaginary
company.
Process: For this project I used Adobe Illustrator. I started with
absolutely nothing. I first had to create a business name. The
name I decided to use was Silvercrest Time Management. Every-
thing was done by scratch. I created the clock faces, and after toy-
ing around with different shapes and colors, I settled with what is
posted here.
Message:We are a time management company who helps you
keep up with the demands of your constantly evolving lifestyle.
Audience: I imagined this could be a good time management
consulting group for whose target audience was primarily made
up of recent college graduates. So with that in mind, I knew this
design had to be simple, young, professional, and attractive. I
also thought of the eventual future outcome of this company,
how it could possibly have its own app. Thinking about this gave
me an idea of creating a symbol that could easily be the face of
their smartphone app.
Top thing Learned: Basic skills of Adobe Illustrator.
Color Scheme names: One design is monochromatic while the
others are complimentary, using blue and gold.
Logo Design
Description: An inspirational montage made by the blending of
multiple images and the use of typography
Process:
1: I cropped the background image to 8.511.
2. I then took multiple images of blueprints and moved them into
the picture. Then I added a mask to each of the blueprint pic-
tures.
3. Next, I used black paint and a soft-edged brush to paint away
the parts of each image that I didnt want.
4. Afterward I adjusted the opacity of each of the blueprint imag-
es to better fit into the baby picture.
5. I lastly added the text.
Program used: Adobe Photoshop
Message: I wanted to share an important idea that my parents
have always taught me. This was meant to be a mothers and fa-
thers day present to any parent. I wanted my audience to reflect
on the simplicity and challenge of life.
Audience: Mainly parents
Color scheme: Black and White
Top thing learned: How to blend images
Montage
Description:Matching letterhead and business card designed using
a personally created logo.
Process: I began this project in Adobe Illustrator. I used various
rectangles and lines in order to create the business card and the
clock logo. After choosing the color for my clock, I decided to
lower the opacity to give the extended orange line a cool, under-
lapping effect.
After this, my next task was to create the letterhead. I opened a
new document and copied my clock image. When I enlarged it
and placed it on the page, I lowered the opacity to change it to a
watermark. After that, I added the orange line on top with all of
the type.
Message: Silvercrest Time Management is a company that is solely
dedicated to helping college students manage their time. I aimed
to make the colors look young but not overbearing. The clocks
blue color symbolizes the peace that the Time Management com-
pany aspires to give to these young adults.
Audience: Anyone involved in Silvercrest Time Management.
Top thing learned: How to unify business documents by transfer-
ring a logo and its color scheme.
Color Scheme: Complimentary. Color Names: Blue and Orange
Letterhead and
Business Cards
Description:This is a black and white promotional flier to an-
nounce a graduate leadership conference.
Process: I first began with a series of sketches on paper. Af-
terward, I recreated one of those sketches on Adobe InDesign.
I used multiple circles for repetition. Notice how the picture
points to the text in the bottom left of the page. I also made
the first word in the title a bit larger for contrast.
Message: My purpose is to reach recent college graduates,
invite them to a leadership conference and show them how this
will benefit them.
Audience: Recent graduates from ages 22 to about 30 years of
age
Top thing I learned: Apart with familiarizing myself with basic
concepts of Adobe InDesign, I learned much about the impor-
tance of alignment, repetition, and how to make the image
flow.
Flier
Description: Demonstrate my photography and image editing
skills.
Process (Programs, Tools, Skills): I began by choosing a color
scheme for this poster. I decided to do a complementary color
scheme involving orange and blue. Then, I chose a good time of
day and set out to take the photo. I tried to get the best lighting,
and with this setting I took a variety of shots focusing on differ-
ent things. I used a T3i Rebel Cannon camera. After taking the
pictures, I tossed this one onto Photoshop. I used the following
techniques to make slight adjustments to the picture: levels, sat-
uration, sharpness, and color balance. Later, I framed part of the
picture with my desired color and added the text.
Message: I wanted to make an inspiring and thought-provoking
picture.
Audience: This could be for anyone really. Its posters like these
that make it into craft stores. Many people have pictures like
these in their offices.
Top Thing Learned: I learned basic photoshop skills and how to
better incorporate a color scheme into a picture.
Photodesign
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Brochure
Description: Showcasing a variety of my Adobe skills in a single
brochure project
Process: I first began by making various designs on paper.
There are so many variables that go into making a brochure, so
I had to explore my options. After deciding on my design, I took
to Photoshop and Illustrator in order to create my images. I then
went to Adobe InDesign where I put it all together. I had to
make careful measurements so that when everything got folded
up it looked just right.
Message and Audience: This is for my actual piano studio that
I have at home. I teach mostly kids. I wanted to convey profes-
sionalism and positivity with this so that it would appeal to
both parents and kids