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CH-2 COMPANY PROFILE

2.1. Overview of Industry as a whole
Founded in year 2000, Telenity provides world's leading next generation location-based social
networking, mobile marketing, service delivery, messaging and value added services software
solutions for communications networks. Telenity serves global telecom service providers
through its offices located in USA, Turkey, India and UAE. The company is headquartered in
Connecticut, USA.
Telenitys Strategy for Success
Telenitys strategy for success is to offer time-to-market, differentiated solutions with the
dedication of their agile resources aligned to meet customer needs. Telenity enables the world's
leading telecom service providers to create, personalize and deliver innovative services
resulting in increased profitability and customer loyalty.

2.1.1 Our Industry is changing
Our industry is changing constantly driven mainly by convergence, consolidation, and
competition and consumer behavior. Telenity, is committed to our success and it strive to find
ways to help us overcome today's highly challenging dynamic market needs. Telenity
continuously stay ahead in the race of telecom innovations; Telenity is the leading provider of
Service Delivery, Location, Mobile Marketing, Messaging and Value Added Services.




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2.1.2 Telenitys Business and Technology
Telenitys business and technology includes industry leading products, services, and solutions
that create new revenue opportunities for communications networks. With their comprehensive
strengths in messaging, value added services, and service delivery solutions, Telenity offers us
cutting edge products to stay competitive.
Under its Canvas

brand, Telenity provides five product groups all based on a telecom grade
Common Operating Environment (COE):
Integrated Messaging platform and applications
Innovative Value Added Services suite of next generation applications/services
Service delivery components
Location-based Services
Mobile Marketing
Telenity also offers the following Services to
support its customer base:
Business Consultancy
Program Management
Professional Services
Customer Support
Telenitys products gracefully bridge the gap between legacy and next-generation networks so
you can offer your subscribers consistent communications services any place, any network, any
time.



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2.1.3 Telenitys Operations
Communication enriches lives and brings people closer. With their integrated and geographically
distributed operation, Telenity is committed to provide operational efficiency at our doors.
Everyday, Telenity employees work around the clock in four different locations to deliver us
new products/solutions that will make our business successful and grow. Telenitys offices are
located in:
Monroe, Connecticut, USA
Istanbul, Turkey
New Delhi, India
Dubai, UAE
To ensure quality in end-to-end delivery of our products and services, Telenity continue to
invest in the best people, effective management skills, and industry best practices that support an
open, collaborative and fun environment.

2.1.4 Telenitys Global Customer Base
Telenitys global customer base includes network operators, service providers and application
providers. They serve their customers in five different continents and they control some of the
fastest growing wireless networks globally with high subscriber growth in Europe, Africa, Asia,
North and South America.
Telenitys products and solutions empower more than 40 network operators in over 30 countries
serving over 500 million subscribers. We value our long lasting relationship and thank you for
your confidence in us.


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2.1.5 Telenitys Unique Position
Telenitys unique position in the industry is their deep knowledge and expertise in value added
services infrastructure and applications. their unrivaled delivery skills in providing a portfolio of
fully integrated modular products speak for itself with our global deployment base.
Telenitys products and expertise have been recognized in the industry through several
prestigious awards. They actively contribute to different open standards and speak at industry
conferences to provide thought leadership. Telenity actively contribute to OMA, JCP, 3GPP, GSM
standards and they are a member of Mobile Marketing Association (MMA)..

2.1.6 Telenitys Commitment
As a leading provider of next generation converged services applications and platforms, Telenity
invest heavily in R&D to build the right products for our needs. Telenity is committed to support
industry forums and open standards. Their products adopt and comply with leading and evolving
industry standards.
Telenity work together with the global and technology partners to bring us operational
excellence and the most advanced carrier-grade solutions that are environment friendly and cost-
effective.
2.2 Board of Directors
Telenity has a qualified Board of Directors who are the founding partners of the company and
who represent Telenitys mission and vision. They bring with them diverse knowledge of
technology, innovation and business management. The members of the board also provide
strategic direction, evaluate major decisions and actively engage with the executive management
team.
2.2.1 Bekir Serbet
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Co-Founder and BoD Member
Bekir Serbet provides the vision and entrepreneurial spirit to help Telenity become a market
leader in the next generation broadband enhanced services market.
Serbet has over 20 years of experience in the telecommunications industry. Before founding
Telenity, Serbet was a co-founder of NewNet in 1989 where successfully led NewNet to become
a pioneer and market leader in computer-centric SS7 signaling and switching. He forged strong
business relationships with Sprint, AT&T, Hughes Network Systems, Cisco (Summa Four),
Alcatel, Nortel, and Comverse Technology, and led NewNet into an acquisition by ADC
Telecommunications in 1997. Previously, Serbet held several business development, engineering
and operations positions at leading carriers and network equipment vendors such as Ameritech,
Nortel and Alcatel.
Serbet holds a Master of Science Degree in Electrical Engineering.
2.2.2 Esref Ozulkulu
Co-Founder and BoD Member
Esref Ozulkulu has over 25 years of experience in the telecommunications industry. Before
founding Telenity, Ozulkulu was a co-founder of NewNet in 1989 where he successfully co-lead
NewNet's technology and architecture strategy and pioneered new technology and product
developments in computer-centric SS7 signaling, switching and messaging areas. At NewNet,
Ozulkulu was also engaged in establishing and managing strategic customer and partner
relationships. Prior to NewNet, Ozulkulu held several business development, technical and
operations positions at leading network equipment vendors such as Nortel, Alcatel and Tie
Communications.
Ozulkulu holds a Master of Science Degree in Computer Engineering.

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2.2.3 Ilhan Bagoren
Co-Founder and Chairman
Ilhan Bagoren has over 20 years of experience in the telecommunications
industry. Before founding Telenity, Bagoren was a co-founder of NewNet in
1989 where he managed NewNet's technology and architecture strategy and
pioneered new technology developments in computer-centric SS7 signaling and
switching. Previously, Bagoren held several business development, engineering
and operations positions at leading network equipment vendors such as Nortel
and Alcatel.
Bagoren holds a Master of Science Degree in Electrical Engineering.

2.2.4 Ahmet Ozalp
CEO and BoD Member
As Chief Executive Officer (CEO), Ahmet Ozalp brings the vision and
perspective on achieve operating efficiencies and is focused on assuring
continued momentum for Telenitys sustained growth and global expansion.
Ozalp brings nearly two decades of experience in telecommunications, wireless
and digital media industries, as an executive, technologist and venture capitalist.
Most recently, Ahmet Ozalp was a Partner at Atlas Venture, an early stage
venture capital, where he focused on investments in telecommunications,
wireless and digital media. While at Atlas, Ozalp led investments in several
startup companies including Extend Media and Myvu Corporation, where he
still holds board seats. Ozalp also worked closely and had board level
involvement with Ellacoya Networks (acquired by Arbor Networks), Isilon
(IPO, Nasdaq:ISLN) and Gotuit Media. Before joining Atlas, Ozalp was VP of
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Marketing at Narad Networks, a VC-backed start-up company in the broadband
access and cable infrastructure space, which was acquired by Ciena
(Nasdaq:CIEN). Prior to Narad, Ozalp was a management consultant for Bain &
Company in its technology and media practice working extensively with
telecommunications equipment vendors, service providers and digital media
companies.
In the earlier part of his career, Ahmet Ozalp spent six years at NewNet, a
telecom startup, which was acquired by ADC (Nasdaq:ADCT) during his
tenure. At NewNet, Ozalp was a member of the founding team who created the
industrys first low cost, UNIX based SS7 platform and one of the first short
messaging systems. He held successive positions as software engineer, product
manager and director of engineering. While at ADC, Ozalp was the Product
Line Director of the Advanced Wireless Intelligent Networks Group. He holds
an MBA from the Wharton School at the University of Pennsylvania, an MS in
EE from Columbia University.










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2.3 Management
Telenity is guided by a talented team with an outstanding record of accomplishment in building
new businesses and creating advanced technologies to provide innovative solutions to solve
customer problems.

Ahmet Ozalp
Chief Executive Officer
Serif Beykoz
GM, Telenity EMEA
Akif Arsoy
VP Marketing and
Product Management

Gurol Akman
Chief Technology Officer
Korkut Uluaydin
VP Operations
Yogesh Bijlani
Country Head India and
General Manager APAC




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Levent Kocaturk
VP EE and CIS Sales
Baris Boy
Director, Finance



Fig (i)

2.4 Customers
Telenity is a recognized expert in value-added services differentiation by a worldwide customer
base that includes wireless, wireline and next generation network operators, content providers,
service application developers and global channel partners. Telenity's solutions and value added
services currently serve over 500 million subscribers worldwide. Their global customer base
includes some of industry's largest service providers:
Airtel KKTCELL

Avea life:)
Azercell Magticom
BH Telecom Moldcell
BSNL Nawras
Eagle Mobile Qualcomm
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Geocell Telefonica Moviles Espana
Globecomm TSTT
Idea Turk Telekom
K'cell Turkcell


2.5 Industry Associations
Telenity is committed to enabling the programmability of networks and bringing together
wireless, wireline and Internet together for innovative next generation services. Telenity is an
active participant in several industry associations around the world:

The Parlay Group GSM Association



Java Community Process Mobile Marketing Association
Fig (ii)


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2.6 Products
The convergence of wireless, wireline networks and services is one of the most compelling
opportunities. Many operators embrace convergence as a new means of developing competitive
advantage, which is sustainable for the long term, and meeting their targets for growth and
profitability.
To help operators capture these opportunities, under its Canvas

brand, Telenity provides

a suite of service-enabling products that create new revenues for the communication
service providers. The Canvas portfolio of IMS ready products enables rapid development,
deployment, and reusability of converged services across fixed and mobile networks.
Telenitys products are modular, scalable and carrier grade built for rapid service
creation, content delivery, location, multimedia messaging, mobile marketing and Voice
over IP services to drive average revenue per user (ARPU).
Telenitys solutions are deployed worldwide and based on open standards supporting OMA,
3GPP/3GPP2. Total active mobile subscribers in networks currently deploying Telenity products
have grown to more than 500 million subscribers.

Fig(iii)

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2.7 Service Delivery
canvas

CSP
Converged Services Platform
ARPU from voice services is leveling off and Value Added Services (VAS) are driving the
revenue growth in telecom. Network operators and service providers need to maintain continual
innovation in service domain, develop and launch a massive number of new services rapidly and
inexpensively to increase revenues and profits.
Service Delivery Platforms (SDP) and Environments help achieve this need. Telenitys Canvas
CSP, Converged Services Platform provides readily pluggable components of the next
generation Service Delivery Environment (SDE) ecosystem. It enables rapid service creation,
execution, delivery and management of a large number of composite services.
With single point of integration to network operators' OSS/BSS systems, operators can
cut down the time to deploy new services significantly. Canvas CSP also allows service
providers to simplify partner relationship management and reporting by introducing a
centralized partner Deliver and manage services easily
Let everyone create new services rapidly
Start generating revenues from day-one
Implement pay-as-you-grow business model
Integrate once using open standards
Ensure a safe technology evolution path
Pre-integrated components of Telenitys Canvas CSP include:
Common Management and Provisioning Framework
Messaging Gateway
Access Gateway
Network Gateway
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2.8 Mobile Marketing
canvas

SmartAds
Mobile Advertisement Management Platform
Advances in mobile communications and location technologies bring a myriad of new
opportunities to the advertisement market. The sheer possibility of reaching the right
customer at the right time and at the right location enables advertisement owners and
mobile operators with a significant competitive edge.
Canvas SmartAds enables mobile operators and advertisement owners to capitalize on
these opportunities by delivering advertisements to the subscribers on point, on time, and
on interest. It is a mobile marketing platform which facilitates new business models for
mobile marketing and advertisement. It integrates location aspect with mobile
advertisement and allows contextual targeting of subscribers on the go. It enables mobile
operators and advertisement owners to boost their reach and capitalize on new revenue
opportunities.
Canvas SmartAds features a Campaign Management Module and a set of Delivery
Applications for the mobile advertisements. The Campaign Management Module acts as
the command center for mobile marketing projects that are simultaneously executed over
a mobile network. Delivery Applications create the real estate required to either present
mobile advertisement content or create an interactive session with the subscriber for a
variety of marketing activities over the mobile network.





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2.10 Locations
canvas

Converged Location Solutions

Real Time Context Driven Solutions
In todays challenging and highly dynamic market place, network operators are in need of
distinguishing themselves from their competition and increasing their brand loyalty. The best
way to this is to offer innovative personalized services that enhance the subscribers life styles
and everyday communications. Targeted, location-based services (LBS) are one such group of
innovative value added services that mobile operators can take advantage of. LBS provide
mobile operators with the ability to push targeted marketing and content to their subscribers
while increasing their service usage and reducing churn.
Telenity utilizes its Canvas Location Gateway to develop and offer enhanced LBS such as
Canvas PFS, People Finder Service which allows users to locate and communicate with their
colleagues, friends and family members who use the same mobile network.
Using Telenitys location enabling technology, other personalized real time context driven
services can also be offered including fleet tracking and management, alerts, mobile advertising,
city sightseeing, mobile yellow pages, and information services.
Telenitys Canvas Converged Location Solutions include:
Location Gateway
People Finder
Location-based Services




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2.11 MESSAGING
canvas

Converged Messaging Solutions

The Best Choice for Current and Future Messaging Needs
Telenitys Canvas

Converged Messaging Solutions address the messaging needs of telecom

operators and allow them to maximize their revenues while gracefully handling traffic peaks
with a scalable and adaptive messaging server.
Canvas Converged Messaging Solutions enhance revenues from Person-to-Person (P2P) and
Application-to-Person (A2P) messaging with a modular, scalable next generation IP based
architecture designed for flexible deployment options, and CAPEX and OPEX savings. Canvas
Converged Messaging Solutions can also add to or replace existing messaging systems by
allowing operators to utilize their existing investment and grow for future.
With Canvas Converged Messaging Solutions, operators can maximize their revenue assurance
and minimize fraud with a high performance and fault tolerant real time charging capability that
covers the entire messaging traffic. Telenitys Canvas Converged Messaging Solutions allow
telecom operators to get their networks ready for next generation now with a future proof,
network agnostic solution that supports both legacy and next generation networks.
Telenitys Canvas Converged Messaging Solutions include:
Short Message Service Center
Multimedia Messaging Service Center
Interactive USSD Services
Messaging Gateway



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2.12 VALUE ADDED SERVICES
canvas

Converged Value Added Services

Tapping into Golden Potential
Golden opportunities sometimes hide in plain sight. Challenged with the dual mission of
increasing revenues while improving the bottom-line, many network operators may focus on the
next big thing, and overlook the prospective gold mine that lies dormant in their existing
infrastructure.
Telenity enables network programmability to unlock that embedded potential with a powerful set
of tools known as Canvas

. The Canvas CSP, Converged Services Platform, and a wealth of

messaging, value added services and location based Canvas products open the embedded
infrastructure to rapid service creation. The result is a variety of multifaceted, integrated,
converged applications and services such as mobile collect call, personalized call management,
mobile marketing and location-based advertising, subscriber alerts and many more, that increase
revenue and reduce subscriber churn while keeping operating expenses in check.
Telenitys Canvas Converged Value Added Services include:
Collect Call Service
Personalized Call Management
Missed Call Notification
People Finder
Ringback Tone Service
Voice Mail
Location-based Services