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Page 3
From Wikipedia, the free encyclopedia
Page 3 is a feature found in the British tabloid newspaper The Sun, consisting of a large photograph of a topless
female glamour model usually published on the newspaper's third page. The Sun has featured topless models
(known as Page 3 girls) in its print edition since November 1970 as well as on its official Page 3 website since
June 1999. Although "Page 3" and "Page Three" are registered trademarks of News UK, parent company of The
Sun, the feature has been widely imitated in other British tabloids and by newspapers internationally.
Page 3 is popular with many readers, but it has also attracted sustained controversy. Some critics have argued that
Page 3 objectifies and demeans women, while others have argued that the feature is softcore pornography that
should not appear in a generally circulated national newspaper. Some campaigners have advocated for legislation to
ban Page 3, while others have tried to convince newspaper editors to voluntarily drop the feature or modify it so
that models no longer appear topless. In August 2013, the Irish edition of the Sun replaced topless Page 3 women
with clothed glamour models.
Contents
1 History
2 Page 3 Idol modeling contest
3 Controversies and campaigns against Page 3
4 Similar features internationally
4.1 European newspapers
4.2 Elsewhere
5 Page 3 girls
6 See also
7 References
8 External links
History
When he relaunched the flagging Sun newspaper in tabloid format on 17 November 1969, Rupert Murdoch began
publishing photographs of clothed glamour models on its third page. The first edition featured that month's
Penthouse Pet, Ulla Lindstrom, wearing a suggestively unbuttoned shirt. Page 3 photographs over the following
year were often provocative, but did not feature nudity.
On 17 November 1970, editor Larry Lamb celebrated the tabloid's first anniversary by publishing a photograph of
20-year-old German model Stephanie Rahn in her "birthday suit" (i.e., in the nude).
[1]
Sitting in a field with one of
her breasts visible from the side, Rahn was photographed by Beverley Goodway, who went on to work as The
Sun's main Page 3 photographer until he retired in 2003.
[2][3]
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The Sun gradually began to feature Page 3 women in more overtly topless poses, with their nipples clearly visible.
Although these photographs caused controversy at the time, and led to the Sun being banned from some public
libraries, they are partly credited with the increased circulation that established the Sun as one of the most popular
newspapers in the United Kingdom by the mid-1970s.
[4][5]
In an effort to compete with the Sun, the Daily Mirror
and Daily Star tabloids also began publishing images of topless women, although the Daily Mirror stopped
featuring topless models in the 1980s, deeming the photographs demeaning to women.
The Sun made some stylistic changes to Page 3 in the mid-1990s. It became standard to print Page 3 photographs
in colour rather than in black and white. Captions to Page 3 photographs, which previously contained sexually
suggestive double entendre, were replaced by a simple listing of models' first names, ages, and hometowns. After
polling its readers, the Sun also instituted a policy of only featuring models with natural breasts.
Before 2003, British tabloids sometimes featured 16- and 17-year-old girls as topless models. Samantha Fox,
Maria Whittaker, Debee Ashby, and others began their topless modelling careers in the Sun when they were 16,
while the Daily Sport was even known to count down the days until it would feature a girl topless on her 16th
birthday, as it did with Linsey Dawn McKenzie in 1994.
In June 1999, the Sun launched its official Page 3 website, Page3.com. The site features the tabloid's daily Page 3
girl in three different poses, including the photograph published in the printed edition. It also hosts an online archive
of previous Page 3 photographs, multimedia, and various other features.
Although the Sun ordinarily features only one Page 3 woman in each edition, a pictorial sometimes features two or
more women posed together. A special pictorial to celebrate 40 years of Page 3 featured 15 Page 3 women posed
together.
In 2003, Julian Jones made a documentary about Page 3 women, The Curse of Page 3, which examined the
negative aspects of some Page 3 models' lives, including drug addiction and involvement in abusive relationships.
[6]
On 1 August 2013, coinciding with the launch of the subscription-based website Sun+, the official Page 3 website
became accessible only to Sun+ subscribers.
Also in August 2013, citing "cultural differences" between the UK and Ireland, Paul Clarkson, editor of the Sun's
Irish edition, announced that he would no longer print images of topless models on Page 3. The Irish Sun now
features images of glamour models with their breasts covered.
[7][8]
Page 3 Idol modeling contest
Since 2002, the Sun has run an approximately annual contest called "Page 3 Idol" that gives amateur models an
opportunity to compete for a prize that includes a Page 3 modelling contract. Women with natural breasts, aged 18
or older, can submit their topless pictures, which are published on the Page 3 website and voted on by the public.
The winners of the contest to date have been:
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Winner: Year: Notes:
Nicola Tappenden 2002
Krystle Gohel 2003
Keeley Hazell 2004
Freya Haseldine 2006
Sam Cooke 2007
Jenny Grant 2008
University student, committed suicide on 13 September
2008, aged 19
[9]
Kelly Hall 2009
Lacey Banghard 2010
Lucy Collett 2011
Mellisa Clarke 2012
Controversies and campaigns against Page 3
Page 3 has been controversial throughout its history. Critics generally consider it to demean and objectify women
and/or regard it as softcore pornography that is inappropriate for publication in a national newspaper readily
available to children. Some campaigners have sought legislation to have Page 3 banned. Others, wary of calling for
government censorship of the press, have sought to convince newspaper editors and owners to voluntarily remove
the feature or modify it so that it no longer features toplessness.
A YouGov survey carried out in October 2012 found marked differences in attitude toward Page 3 among readers
of different newspapers. 61% of Sun readers wished to retain the feature, while 24 percent said that the newspaper
should stop showing Page 3 women. However, only 4% of Guardian readers said The Sun should keep Page 3,
while 86% said it should be abolished. The poll also found notable differences by gender, with 48% of men overall
saying that Page 3 should be retained, but just 17% of women taking that position.
[10]
Notable political campaigners for legislative action against Page 3 have included Labour Party MPs Clare Short
and Harriet Harman, Liberal Democrat MP Lynne Featherstone, and Green Party MP Caroline Lucas. The
tabloids have often responded to such campaigns with mockery. When Short tried in 1986 to introduce a House of
Commons bill banning topless models from British newspapers, the Sun branded her "killjoy Clare."
[11]
When she
renewed her campaign against Page 3 in 2004, the Sun superimposed her face on a Page 3 model's body and
accused her of being "fat and jealous."
[12]
The Sun also branded Harman a "feminist fanatic" and Featherstone a
"battleaxe" because of their stances against Page 3.
[13]
Tabloid editors have periodically considered eliminating topless models voluntarily, as the Daily Mirror did in the
1980s. During her tenure as deputy editor of The Sun, Rebekah Brooks argued that Page 3 lowered the
newspaper's circulation because women readers found the feature offensive. When she became the tabloid's first
female editor in January 2003, she was widely expected either to terminate the feature or to modify it so that
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models would no longer appear topless. However, Brooks changed her position and became a staunch advocate of
the feature.
[3][14]
She later wrote an editorial defending Page 3 from its critics, calling its models "intelligent, vibrant
young women who appear in 'The Sun' out of choice and because they enjoy the job."
[12]
In August 2012, Lucy-Anne Holmes, a writer and actress from Brighton, began a grassroots social media campaign
called No More Page 3 with the goal of convincing the Sun' editors to voluntarily remove Page 3 from the
newspaper. Holmes stated that she began the campaign after noticing that despite the achievements of Britain's
women athletes in the 2012 Summer Olympics, the largest photograph of a woman in the nation's biggest-selling
newspaper was "a massive image of a beautiful young woman in her knickers."
[15]
Holmes further argued that Page
3 perpetuates the outdated sexist norms of the 1970s, portrays women as sex objects, negatively affects girls' and
women's body image, and contributes to a culture of sexual violence against women and girls.
[16]
Some British
media, such as the Guardian, have been supportive of Holmes' goals
[17]
although commentators in publications
such as the Telegraph and New Statesman have criticised the campaign, calling it "censorious" and
"sinister."
[18][19]
At their September 2012 party conference, some Liberal Democrats, led by former MP Evan Harris, lent support
to Holmes' campaign by proposing a party motion to "[tackle] the projection of women as sex objects to children
and adolescents by restricting sexualised images in newspapers and general circulation magazines to the same rules
that apply to pre-watershed broadcast media."
[20]
However, party leader and deputy prime minister Nick Clegg
distanced himself from the motion. In an October 2012 radio interview, Clegg said he did not support a legislative
ban on Page 3, believing that government in a liberal society should not dictate the content of newspapers. "If you
don't like it, don't buy it you don't want to have a moral policeman or woman in Whitehall telling people what
they can and cannot see," Clegg stated.
[21]
The Leveson Inquiry heard arguments for and against Page 3. Representatives of women's groups (including Object
and the End Violence Against Women Coalition) argued that Page 3 was part of an endemic culture of tabloid
sexism that routinely objectified and sexualised women. The inquiry also heard testimony from Sun editor Dominic
Mohan, who argued that Page 3 was an "innocuous British institution" that had become a "part of British
society."
[22]
The Leveson report concluded that arguments over Page 3, and the representation of women in the
tabloid press more generally, raised "important and sensitive issues which merit further consideration by any new
regulator."
[23]
In February 2013, Rupert Murdoch, chairman and chief executive of News International, parent group of the Sun,
stated on social networking site Twitter that he was considering replacing Page 3 with a "halfway house," whereby
Page 3 would feature clothed glamor photographs, but not bare breasts.
[24]
In April 2013, Girlguiding, the national Girl Guides organisation of the United Kingdom, wrote an open letter to
Mohan, asking him to end the practice of printing topless photographs on Page 3. The letter, written after the
organisation's members voted to endorse the No More Page 3 campaign, called the feature "disrespectful and
embarrassing."
[25]
In June 2013, Green Party MP Caroline Lucas defied parliamentary dress code to wear a T-shirt bearing the
slogan "No More Page Three" during a House of Commons debate on media sexism. Demanding that the Sun
newspaper be removed from sale in Parliament until it dropped the feature, she said that "if Page Three still hasn't
been removed from The Sun by the end of this year, I think we should be asking the government to step in and
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legislate." Culture minister Ed Vaizey responded by stating that the government did not plan to regulate the content
of the press.
[26]
Later that month, newly appointed Sun editor David Dinsmore confirmed that he would continue
printing photographs of topless women on Page 3, calling it "a good way of selling newspapers."
[27]
In August 2013, after editor Paul Clarkson replaced topless images with photographs of clothed glamour models
on Page 3 of the Sun's Irish edition, the No More Page 3 campaign called the decision "a huge step in the right
direction," thanked Clarkson "for taking the lead in the dismantling of a sexist institution," and called on Dinsmore to
follow suit with the newspaper's UK edition.
[28]
Similar features internationally
European newspapers
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Country Details
Austria
Especially in the Austrian newspaper Kronen Zeitung, the counterpart is mostly found on the upper
part of page six or seven (sometimes even on page ten), but the feature has no specific name. In the
new daily free newspaper Heute ("Today") there also appears a Page-Three-Girl; on Wednesdays,
there appears a picture of a half-naked man.
Bulgaria
The leader in circulation among daily papers in Bulgaria Telegraph has been publishing a picture of a
topless girl on page 3 since 2006. The woman expresses her thoughts about the leading article on the
page in a bubble. The pictures are being taken exclusively for the paper, mostly of amateur enthusiasts,
and on few occasions even of a page designer working for the newspaper.
Also leading sports daily 7 dni sport has been publishing a nude girl on last page since 1996. Pictures
for the latter are mostly copied from the Internet.
Croatia There is a similar concept on the last page of Croatian daily newspaper 24 sata.
Czech
Republic
On the last page of Czech daily tabloid newspaper Blesk is a section called Zasmjte se s dvkou
Blesku (Laught with the girl of Blesk) which features a naked or topless girl alongside a joke.
Denmark
In 1976 the Danish newspaper Ekstra Bladet introduced topless models on page nine, referred to as
Side 9 Pigen (the Page 9 Girl). The models were previously occasionally fully nude, but in 2006 a
change in the newspaper's policy was made. This change required the women to wear panties/knickers
and made topless optional, which has caused quite a stir amongst the fans of Page 9. As partial
compensation, "Ekstra Bladet" launched a website where the Page 9 Girls could choose to make a
gallery for, and on this site (which is a pay-site) sometimes the model is fully nude, but it is rare.
Finland
In Finland, the daily Iltalehti features models known as "Iltatytt" ("Evening Girls").
[29]
"Thtitytt"
("Star Girl") is also published in the weekly 7 piv.
[30]
Germany
In some German newspapers, such as Bild-Zeitung, the equivalent is found on the lower part of page
one (below the fold), and is thus called Seite-eins-Mdchen (Page One girl).
Italy
Two of the main Italian weekly newsmagazines, Panorama and L'Espresso run female nude models on
their covers. However this tendency, strong from the Seventies to the Nineties, is now declining.
Poland In Poland, the daily tabloid Fakt features topless models on the last page.
Romania
In Romania, the daily Libertatea features topless models at page 5, calling them 'Fata de la pagina 5'
(meaning 'The girl from the fifth page'). When Averea was rebranded as tabloid Click!, the owner hired
many people from Libertatea; this new concurrent got a very similar look to the original, including the
topless girls, who are featured on page 3.
Elsewhere
Country Details
Australia
Australian tabloid newspapers have traditionally published a photo of a scantily dressed, but rarely
topless, model on page 3, often in a bikini.
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The now discontinued Sydney afternoon tabloid The Sun called its page 3 photo (never topless) The
Weather Girl.
Brazil
Popular Brazilian newspapers such as "Meia Hora" and "Expresso" features daily sections, respectively
called "Gata da Hora" and "Glamourosa" featuring topless models.
Canada
Beginning with the chain's launch in 1971, Canadian tabloid newspapers in the Sun Media chain such as
the Toronto Sun, Winnipeg Sun, Ottawa Sun, Calgary Sun, and Edmonton Sun feature a daily
"Sunshine Girl", originally on page 3, although in the 1990s the Sun chain moved the feature to the
sports section; while the Sunshine Girl is a daily feature, the Sunshine Boy feature only appears
sporadically. The half-page, full-colour photo (some issues however use smaller and/or black-and-white
photos, with black and while also being the usual format in the 1970s and 1980s) is of a woman in tight,
revealing clothing, lingerie, or a swimsuit. Former Toronto Sun editor Peter Worthington has stated that
the Sun will never run a topless Sunshine Girl and as of 2012 this has remained the policy. The Suns
have occasionally run issues without Sunshine Girl features, usually resulting in complaints. Its website
now features additional images of each model, plus video profiles. Sun Media publishes an annual
Sunshine Girl Calendar featuring the more popular models. For years each Sun published primarily
local models, with the occasional "import" from other cities; since the early 2000s the same Sunshine
Girl feature appears nationwide. Subjects range from amateur models who apply or are chosen via
contests, professional models (including glamour and nude models though once again the latter remain
clothed), cheerleaders, and occasional celebrities such as athletes and TV personalities.
Chile
The popular Chilean newspaper "La Cuarta" features every Friday a section named "La Bomba 4", in
which a voluptuous woman appears topless.
India
The Indian newspaper Mid-Day features pictures of models (mostly in bikinis), known as Mid-Day
Mates. Also in India, lifestyle supplements of leading newspapers like Times of India and Hindustan
Times cover socialite parties and fashion show parties and feature them on Page 3, so they are
commonly known as Page 3 photos in India. The term has also led to the term, Page 3 Culture, also
depicted in Madhur Bhandarkar film, Page 3 (2005).
[31]
Mexico
The Mexican newspaper "Ovaciones" features a topless model on Page 3. Other newspapers as "La
Prensa", "El Metro", "El Universal Grafico" also include photographs of female glamour models,
sometimes topless.
New
Zealand
Tabloid newspaper New Zealand Truth regularly features topless or occasionally nude women on page
3 of their weekly publication.
Peru
The weekly magazine Caretas publishes a photo of a topless or nude woman on its penultimate page as
part of a feature of "amusements" (Amenidades). In the 1970s and early 1980s this practice was
imitated by the satirical bi-monthly newspaper Monos y Monadas, which featured an image of a topless
model on its own next-to-last page, called "La Calata" (lit. "the naked woman"), and sometimes
mockingly augmented this by featuring a calato "for the ladies".
Through the 1980s and 1990s tabloid newspaper Ojo regularly featured a centerfold of a topless or
nude woman referred to as the "Ojo Girl" (Chica de Ojo). In the 2000s this practice was discontinued
by the newspaper.
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South
Africa
The Afrikaans edition of the tabloid Die Son features page 3 women, although not in the English-
language edition.
United
States
The nearest equivalent to the UK's Page 3 woman is a dressed Page 3 girl feature in FOCUS, a
weekly entertainment paper based in Hickory, North Carolina.
[32]
Jet Magazine, a national weekly
magazine founded in 1951 that focuses on African American news and culture, has had a full page
'Beauty of the Week' feature since the 1960s. The Beauty of the Week feature includes a photograph
of an African American woman in a swimsuit (either one piece or bikini but never nude), and information
about the model's name, city, profession, hobbies and interests. Many of the women are not
professional models and directly submit their photos to the magazine for consideration. The purpose of
the feature is to promote beautiful African American women.
[33]
If a topless model were printed in a newspaper then the publisher might fail the Miller test.
Page 3 girls
Born 1991 onwards
Born 1986 - 1990
Lacey Banghard
Mellisa Clarke
[34]
Melissa Cunningham
[35][36]
Sabne Jemejanova
Nicole Neal
[37]
Danielle Sharp
Courtnie Quinlan
[38]
Daisy Watts
[39][40]
Kim Acourt
Sylvia Barrie
Louise Cliffe
Lucy Collett
Melissa Debling
Cherry Dee
Amy Diamond
Helen Flanagan
Leah Francis
Jodie Gasson
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Born 1981 - 1985
Katie Green
Kelly Hall
[41]
Keeley Hazell
Katia Ivanova
Rosie Jones
Emily O'Hara
[42][43]
Holly Peers
India Reynolds
Poppy Rivers
[44][45]
Rhian Sugden
Peta Todd
Madison Welch
Danni Wells
[46]
Chelsea White
Iga Wyrwal
Carla Brown
Sam Cooke
Hayley-Marie Coppin
Natalie Denning
Katie Downes
Alice Goodwin
Amii Grove
Sophie Howard
Michelle Marsh
Zoe McConnell
[47]
Nicola McLean
Natasha Mealey
Lucy Pinder
Lauren Pope
Katie Richmond
[48]
Nikkala Stott
[49]
Nicola Tappenden
[49]
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Born 1971 - 1980
Born 1961 - 1970
Born 1951 - 1960
Jakki Degg
[50]
Leilani Dowding
[48]
Joanne Guest
[48]
Geri Halliwell
[51]
Ruth Higham
Jordan
[48]
Jodie Marsh
Nell McAndrew
Linsey Dawn McKenzie
Melinda Messenger
[49]
Jayne Middlemiss
Charmaine Sinclair
Rachel Ter Horst
Melanie Appleby
Debee Ashby
Marina Baker
Brigitte Barclay
Deborah Corrigan
[52]
Tracey Elvik
[47]
Donna Ewin
[50]
Samantha Fox
[49]
Kirsten Imrie
[48]
Kathy Lloyd
[48]
Gail McKenna
[50]
Suzanne Mizzi
[47]
Corinne Russell
[52]
Maria Whittaker
[49]
Sian Adey-Jones
[47]
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Born 1941 - 1950
See also
The Sun newspaper
Hot Shots Calendar
Lad culture
Lad mags
References
Nina Carter
[49]
Cherri Gilham
Penny Irving
Jilly Johnson
[50]
Joanne Latham
Linda Lusardi
[48]
Carol Needham
[52]
Tula
Jackie Sewell
Flanagan
Vicki Hodge
[47]
Stephanie Marrian
[47]
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Jessica Hodgson (13 July 2003). "Rupert's golden girl basks in glow of brighter Sun"
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2013.
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1.1487381). Irish Times (Ireland). Retrieved 9 August 2013.
9. ^ Page 3 model 'commits suicide after argument with friends' (http://www.dailymail.co.uk/news/article-
1055864/Page-3-model-commits-suicide-argument-friends.html) Daily Mail, 16 September 2008 Mail Online
10. ^ "Survey Report" (http://d25d2506sfb94s.cloudfront.net/cumulus_uploads/document/6jyst3v95o/YG-Archive-Pol-
Sun-results-021012-Page-3-girls.pdf). YouGov / The Sun Survey Results. YouGov. Retrieved 23 August 2013.
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Byrne, Ciar (14 January 2004). "Sun turns on 'killjoy' Short in Page 3 row"
(http://www.guardian.co.uk/media/2004/jan/14/pressandpublishing.politicsandthemedia). The Guardian (London).
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(http://www.thesun.co.uk/sol/homepage/news/election2010/2974248/Liberal-Democrats-to-ban-Page-3.html). The
Sun.
14. ^ Leonard, Tom (14 January 2003). "Sun's first woman editor to keep Page Three Girls"
(http://www.telegraph.co.uk/news/uknews/1418828/Sun's-first-woman-editor-to-keep-Page-Three-Girls.html).
The Daily Telegraph (London).
15. ^ Cochrane, Kira (10 March 2013). "No More Page 3 campaigner Lucy-Anne Holmes on her battle with the Sun"
(http://www.theguardian.com/media/2013/mar/10/anti-page-3-the-sun-campaigner). The Guardian. Retrieved 23
August 2013.
16. ^ Holmes, Lucy (20 September 2012). "Exclusive: We've seen enough breasts - why I started the No More Page 3
campaign" (http://www.independent.co.uk/voices/comment/exclusive-weve-seen-enough-breasts--why-i-started-
the-no-more-page-3-campaign-8159600.html). The Independent (London).
17. ^ Cochrane, Kira (11 September 2012). "Could this campaign to stop Page 3 succeed?"
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18. ^ O'Neill, Brendan (12 September 2012). "The censorious campaign against Page 3 is driven by the oldest and
most foul form of snobbery" (http://blogs.telegraph.co.uk/news/brendanoneill2/100181517/the-censorious-
campaign-against-page-3-is-driven-by-the-oldest-and-most-foul-form-of-snobbery/). The Daily Telegraph.
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(http://www.newstatesman.com/blogs/media/2012/10/sinister-campaign-against-page-3). New Statesman.
20. ^ "Liberal Democrats Autumn Conference: Conference Extra 2011"
(http://www.libdems.org.uk/siteFiles/resources/docs/conference/Conference%20Extra%20Autumn2011.pdf).
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(http://www.guardian.co.uk/politics/2012/oct/12/clegg-banning-sun-page-3-illiberal). The Guardian (London).
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documents.gov.uk/document/hc1213/hc07/0780/0780_ii.pdf). The Leveson Inquiry. HMSO. Retrieved 23 August
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21408900). BBC (London). 11 February 2013.
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(http://www.guardian.co.uk/media/2013/apr/09/girl-guides-sun-page-3). The Guardian.
26. ^ "Caroline Lucas in Page Three T-shirt protest during debate" (http://www.bbc.co.uk/news/uk-politics-
22873790). BBC News. 12 June 2013.
27. ^ Halliday, Josh (26 June 2013). "Sun's Page 3 photos of topless women will stay, says new editor"
(http://www.guardian.co.uk/media/2013/jun/26/sun-page-3-topless-women-david-dinsmore). The Guardian.
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a

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a

b

c

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e

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g
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(http://web.archive.org/web/20070501123543/http://www.sunecards.co.uk/top100girls/page3.html). p. 3.
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b

c

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e

f
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a

b

c

d
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7/20/2014 Page 3 - Wikipedia, the free encyclopedia
http://en.wikipedia.org/wiki/Page_3 15/15
External links
Page3.com (http://www.page3.com/) official Page 3 website
Page Three girls the naked truth (http://news.bbc.co.uk/1/hi/magazine/3651850.stm) from the BBC
website
Retrieved from "http://en.wikipedia.org/w/index.php?title=Page_3&oldid=616123872"
Categories: Page 3 girls 1970 introductions The Sun (United Kingdom) Sociological terminology
Pop culture language Journalism terminology
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