FRIDA GARZA

fridag@sas.upenn.edu / 915-227-9986 / fridagarza.tumblr.com

EXPERIENCE
Technical.ly Philly, Philadelphia, PA
Editorial Intern, Jan. 2014May 2014
- Infuenced editorial strategy at growing digital news startup.
- Profled young entrepreneurs and planned and executed new multimedia feature,
as part of initiative to increase readership among college audiences.
- Fact-checked and wrote headlines and tweets for all my stories.
Under Te Button, Philadelphia, PA
Staf Writer, Oct. 2013May 2014
- Developed and wrote new content for Penns go-to news blog resulting in a 33%
increase in daily visits to the site in fall 2013.
- Pitched stories on a weekly basis and listened to social networks for breaking news.
Viacom, New York, NY
Copy Writing and Brand Strategy Intern, Summer 2013
- Served as a junior writer on editorial team at Creative Services, Viacoms internal
marketing and branding arm, and assisted team on 10+ ad campaign for clients.
- Responsible for multiple iterations of copy for ads, landing pages, email blasts and
more, as well as designing and marketing the Viacom intern t-shirt, eventually
worn by 400+ interns.
- Researched marketing trends in entertainment industry for SVP of department.
Stamped Magazine, Philadelphia, PA
Co-Founder and Managing Editor, Oct. 2012Dec. 2013
- Collaborated on logo, branding and website design for Penns frst student travel
magazine and executed launch campaign that increased our brand recognition by
56% in our frst year.
- Spearheaded web strategy by designing and implementing online content
calendar, analyzing Google Analytics and helping editors reach target readership.
- Managed 5 editors and 15 writers and oversaw production of two print magazines
read by 10,000 undergraduates.
University of Pennsylvania, Philadelphia, PA
Written Storytelling Intern, Jan.Dec. 2013
- Wrote blog posts as part of the Universitys digital marketing initiative.
- Increased fan engagement with Penns Twitter by up to 250% during monthly
live-tweets of campus events.
Philadelphia City Paper, Philadelphia, PA
Arts and Entertainment Intern, Summer 2012
- Pitched and wrote stories on local art, music, food and community events.
- Fact-checked articles for various section editors under tight deadlines.
34th Street Magazine, Philadelphia, PA
Designer Editor, Jan.Dec. 2011
- Served creative lead for Penns weekly arts and culture magazine.
- Responsible for production of magazine layout, read by 10,000 undergraduates.
- Managed staf of 5 design assistants.
SKILLS
Editorial
Blogging, copy writing, headline writing
Social Media
Managing consumer-facing Twitter,
Facebook, Tumblr and Instagram
accounts, HootSuite, Wordpress
Software
Adobe InDesign, Illustrator, Photoshop,
Microsoft Ofce, Keynote
Languages
Fluent in Spanish, beginner in Portuguese
EDUCATION
University of Pennsylvania
College of Arts and Sciences, May 2014
Bachelor of Arts in English
Concentration in Creative Writing
Cumulative GPA: 3.28/4
Major GPA: 3.65/4
University of Glasgow
Studied English Literature in Honours
Department during semester abroad
HONORS AND AWARDS
Cipactli Latino Honor Society
Vice Chair, Fall 2013Spring 2014
Inducted as a sophomore. As Vice
Chair, helped strengthen alumni
relations through monthly newsletters
and networking events. Redesigned our
alumni database.
RealArts@Penn
Selected for the 2013 Internship Program
at Viacom Creative Services
Columbia Scholastic Press Association
- First place award for Page One Design
portfolio, 34th Street Magazine, 2011
- First place award for Feature Design
portfolio, 34th Street Magazine, 2011