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Application forms must be completed IN FULL. (i.e. Sections A, B, C, D and E). Applications must be typed. Handwritten
applications will not be accepted. Additional sheets giving more information may be added.
NOTE: If application is to be sent via electronic mail or re-typed for added space, applicants are informed that titles and subtitle
captions used in this form along with the corresponding letter/number (e.g. A, A1, B, B1 etc.) must be reproduced correctly.
Application forms must be sent to the Brussels General Secretariat AT THE LATEST by September 30 of each year. Please
read Guidelines on Page 9 and 10.
A APPLICANT’S PARTICULARS:
REGION: Africa Asia Eastern Europe Latin America Pacific
A1 BENEFICIARY ORGANIZATION: DIOCESE: ___________________________
Name: Titus Brandsma Center-Media Program
Address: 24 Acacia St., brgy. Mariana, New Manila 1112
City: Quezon City Country: Philippines
Tel: (0063-2) 726-7763 Fax: (0063-2) 721-8677
e-mail: tbcmedia@csi.com.ph
Important note: Although the application itself can be sent via electronic mail. The General Secretariat still requires that the
written approval of the local Bishop or, in the case of national or regional projects, the Bishop in charge of Social
Communications in the country / region (with official stamp) to be sent via post to its Brussels Office before September 30.
B PROJECT DESCRIPTION
B1 OBJECTIVES OF PROJECT:
The Titus Brandsma Center-Media Program (TBC-MP) is the primary mover of the Carmelite Media Ministry of the
Order of Carmelites-Philippines. The program has existed for years now with which it envisions itself as:
An instrument to the formation of collective awareness regarding the potential and use of media and
communication for local community development towards an active participation and re-appropriation of
people’s own culture and
In the creation of an open space for people to become critically aware, to articulate own or reject the
values and meanings as mediated by the media.
In the past three years, TBC-MP engaged itself among others in research, which prepared it to the next level of its
course – the implementation. True to its visions, the Program in coordination with the local communities designed a
project to facilitate the implementation of activities promoting critical awareness that would further develop their
decision-making abilities. This is an effort to empower them as community able to solve their problems, on their own
terms, resources and collective abilities. During the preparatory stage of this new project, continuous consultation was
done with the local communities.
With TBC-MP’s existence, it found out that media and communication has a very big role in the social development of a
community. The project is then designed in the context of globalization due to its continued growth, demands and more
often, its harsh effects brought about by technological revolutions in media; thus, the creation of global media. However,
TBC-MP has learned that the solution to this is not to ban access but to educate society how to use these
technologies for productive and creative rather than problematical ends.
In response to the needs of the local communities and media practitioners – the formation of critical awareness for the
enhancement of decision making capabilities and further pastoral care for media practitioners (brought about by the
research findings), TBC-MP proposes the revival of traditional media as it continues to embark on its media literacy
education program. This would strengthen the resilience of communities affected by an environment that is increasingly
subjected to the impact of the modern mass media. As supplement to this alternative media, modern means of mass
communication will still be utilized to serve these ends. Project is entitled:
The TBC-MP project is designed in the context of globalization, more in particular in the context of the so-called
Network Society. The new communication technologies play a central role in these new developments. They give a new
and thus far unknown shape to the already dominant market economy.
Globalization is not only a factual development but also an ideology used by the powerful in a deceptive
way to lure people with the illusory benefits of modernity and progress. Hence, the need for critical
community awareness and resilience.
The mass media are increasingly in the hands and the control of few, large and powerful organizations
linked to the interest of big capital. The ownership of radio/TV stations, publishing companies, cable
networks, satellites, IT and film companies is interlinked with political lobbies, and big business, industrial
and banking interests. Hence, the need for critical consciousness and response among media audience.
Globalization, in its zeal to commercialize everything has turned culture into a product to be sold in the
market. Hence, the need for community awareness that true development of human beings goes
beyond material and technological advancement or mere economic growth.
Economic globalization with information technology as its driving force has become instrument for
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propagating Western culture. Abrupt Westernization undermines people’s existing values and culture –
their spiritual and faith traditions are attacked. Thus, propagation of Philippine culture is essential.
Global integration takes place at the expense of local disintegration; therefore the need to encourage
unity and community development.
In other words:
Since the project is aiming for the revival of traditional media with modern media as supplement for TBC-MP’s
communication strategy, objectives are the following:
1. Revival of traditional media such as religious activities (witness of life, catechetic, personal contact, popular
piety, liturgy and similar celebration (Lenten drama, Santacruzan), quasi religious expressions (ati-atihan,
sinulog) and secular forms (drama, songs, proverbs and riddles) for critically analyzing development
messages.
2. Strengthening the organization and integration of development workers and media practitioners for the
protection and promotion of family values and community welfare.
3. Sharpening and heightening the utilization of social communication means for intellectual development,
social responsiveness and cultural enrichment of Christian communities especially the youth sector.
4. Tightening the internal structures of local media programs in schools and parishes for effective and efficient
implementation and management of projects and activities and for skills training of project implementers.
Parish of Our Lady of Mt. Carmel and Basic Christian communities in Escalante, Negros Occidental
Mount Carmel College in Escalante, Negros Occidental
Parish of the Sacred Heart of Jesus through its Basic Christian communities and Mount Carmel College in
San Francisco, Agusan del Sur (ADS)
Parish of the Most Holy Rosary and its Basic Christian communities and Mount Carmel School, ADS
Parish of San Vicente Ferrer and its Basic Christian Communities, Patin-Ay, Agusan del Sur (ADS)
Parish of St. Michael the Archangel and its Basic Christian Communities and Urios High School in
Prosperidad, Agusan del Sur
Thus, the two major areas to benefit from the project are Escalante, Negros Occidental community in Visayas and
Agusan del Sur community in Mindanao.
Board of Directors of Titus Brandsma Center (BOD) – its responsibilities involved the defining of strategic direction
of the Center, formulation of policies, assessment of project implementation and evaluation of the results and impact of
the project and activities.
Advisory group in the project sites – assistance in the enrichment of the specific direction of social communication,
conceptual and technical aid for accreditation of folk media groups and requests for financial assistance, assessment
and approval of plan of action, review and evaluation of the progress of project.
TBC-MP – management of project implementation in all project sites, conducts research/study in the areas,
implementation of specific steps approaches to specific activities, discuss and process specific requirements and
remedial actions to be taken with project head, monitor development of project and activities and submission of regular
and periodic reports to project head and undergo self-appraisal of contributions to project development.
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Key persons to handle the project are: coordinator (Jofti Villena) and three facilitators (Frs. Christian Buenafe, Reynold
Caigoy, O. Carm and Noel Valencia).
Economically, people in the barrios are materially handicapped. They are deficient of the basic needs and services.
Major form of livelihood is farming. As farmers here in the Philippines, they cultivate vast lands but they own no land or
there is no security of land. Most of them are dependent to what the landowners
would give them for the day’s work. Like in Escalante, “hacienda” workers are living below the poverty line and receive
way below the minimum wage. Most of them come from families with 5-6 children. They eat the same meal course
everyday and of course, the children have no opportunity for education. Thus, they depend on loaning with interest or
what is called as 5’6” to support their daily cost of living.
Socially, people are very much inclined in taking chances or playing the games of luck through gambling such as “tong-
its”, gambling with the use of playcards and cockfighting. Though, people manifest patience and faith in God. Also,
people have always time for celebrations like in fiestas and other traditional events.
People in barrios are still into practicing traditional religious customs like novenas, “pasyon” during holy week wherein
you sing the life of Christ, procession of patron saints and walking in knees while praying. Also, barrio people or those
Basic Christian Communities (BCC) engage in Bible sharings and dialogue with family groupings.
True enough to reports that the Philippines is the text capital of the world, provinces especially our areas have also
gone ga-ga over text messaging (SMS). Both the biggest telecommunication companies have their cell site on the
areas and even some barrios will establish their own attenna to access these cell sites.
Furthermore, the Internet made a position for itself in the barrios since computer courses are being offered to major
schools and universities. Manifestations are Internet Cafés scattered all over the area. Usually, students make use of
the Internet prepaid cards to avail access even just to check their e-mails.
Radio, TV/cable and print media are very much present in the areas.
At the backdrop of the pervasive influence of the modern mass media, the Carmelite media ministry
through the TBC-MP has designed a program to respond to the needs of the local communities.
The program aims at the revival of the traditional media in order to strengthen the resilience of communities
affected by an environment that is increasingly subjected to the impact of the modern mass media. The modern
means of mass communication will thus ideally function as supplement to the traditional media, rather than to serve
as main source of communication, information and entertainment.
Communication creates community: communication including the use of alternative media can revitalize
communities and rekindle community spirit;
Communication is participatory: the more widespread and powerful the media has become, the greater the
need for people to engage in their own local or inter-group communication activities. In this way, they will
also rediscover and develop traditional forms of communication;
Communication supports and develops cultures: communicators have the responsibility to use and develop
indigenous forms of communication;
There has been reluctance to focus on...meetings, dances, songs and drama, storytelling and other
interpersonal means of communication. These will need to be rehabilitated.
Affirms people’s identity, names their values and is a tool for finding, maintaining and reclaiming social
meaning.
Adapting the content and uses of modern media to cultural needs and expressions and involving
grassroots participation especially in rural communities;
Use modern media technologies to reflect and promote indigenous cultures and traditions;
Technology would be used in a manner that makes them adaptable to the immediate needs and concerns
of the people.
Modern media, on the other hand, function as supplement to traditional media, how:
The cultural potential of media can be found in their service to the traditional folk arts of the country, where
stories, plays, songs and dance still express an ancient traditional inheritance. Because of their modern
techniques, the media can make these achievements widely known. In this way, the media help to impress
on a nation a proper sense of its cultural identity and by expressing this delight and enrich other cultures
and countries as well. (Communio et Progessio, No. 51).
Grassroots and traditional media not only an important forum for local cultural expression but develop
competence for active participation in shaping and using mass media.
Traditional media can use new technology creatively to support mobilization at the community level.
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The TBC-MP sees the necessity to emphasize both “education for media” through its project on media literacy
education and “media for education” by utilizing traditional and modern media for classroom and training instruction.
Thus,
“The integration of modern media as supplement to the revival of traditional media for the enhancement of
critical and discerning stance on the contents of the messages presented to media readers, listeners and
viewers within communities through media literacy education,”
will be the priority aspect of the project and the particular need seen in the two major mission areas.
Primary channels are Carmelite schools and parishes while the auxiliary channel is the community media.
This proposed contribution of TBC-MP is based on the essence of social communication as family-focused,
community-oriented and people-based which can help bring communities of people to a higher level of development.
Potential/actual projects and activities to undertake are as follows: group study/analysis of folk literature, focus
group discussion on major media contents and issues of grassroot-Church-school communicators, community media
and development workers, media literacy education and series of workshops/trainings.
Group Study/Analysis and Theatre Program is an activity of the folk/theatre groups that will be formed in the
communities. This is a regular session of dialogue, sharing and critical analysis of oral media content such as
folklores, legends, epics, myths, short stories, poetry and proverbs. Discussions will include sharing of experience,
relevance and application in present day situations (family, community and society). Mini play/drama of chosen folk
literature will be presented before discussion starts. Implementation will be during the first year of the three-year
project. As a result of this program, outputs will be a module on the analysis and application of folk literature in
everyday life, series of concerts of mini plays (showcase of cultural presentations) and major productions during the
third year.
Focus Group Discussion is a twice a month session, which discusses issues confronting communicators/
community media in their everyday routine. Also, they will analyze content of news/feature reports, documentaries
and other media artifacts on issues (more or less monitoring each others’ works, thus, to achieve balance reporting
of every issues at hand. This will be a part of the output during the third year: two-part module on process/findings of
focus group discussion and media education (series of media ed will try to answer issues and tries to educate people
on how to analyze media content/coverage as part of the communicators’ group contribution) and development of
communication courses.
Series of Workshops and Trainings (folk/theatre groups) quarterly workshops of three days each on skill
building and enhancement. For the first year of implementation, following courses will be taken up: basic acting incl.
cultural presentation, basics in stage management, directorial and basics in technical production (lights & sounds);
(communicators’ group with invited media workers) twice a year of three days each training for the
communicators for updating of skills and specialization. First year will focus on public/countryside journalism and
integration of social communication.
Media Literacy Education twice a year public discussion on issues. The focus of this dialogue between the
communicators’ group and community members (grassroot people) will be to arrive at a new understanding of how
media can contribute to social development and how both can collaborate to achieve this.
All these activities are due for implementation during the first year of the three-year project and would immensely
contribute to the productivity of output/results on the third year.
Aside from these key result areas, the success of this three-year project can be measured if the following results
are achieved:
The Titus Brandsma Center-Media Program is one of the major programs of the Philippine Commissariate of
the Order of Carmelites. Therefore, its projects are taken into priority. Right now, the Program is already half way in
the process of becoming regional with its successful media education series last year. The Order sees the
importance of deepening their media apostolate in the grassroot areas and of course the significance of media and
communication in our everyday life. How it affects the decision-making abilities of the people especially in the local
communities and their outlook towards life and faith.
The three-year project that your agency will partly finance (if, God-willing, approved) will be the major take off of
the Carmelite media ministry in the two major regions through the TBC-MP. After the three-year time frame, the
Program expects the full integration of media literacy education in the school curriculum (particularly, schools run by
the Carmelites) and in the process of community life. Moreover, has developed people socially and thus, depend on
themselves in uplifting their conditions. Continuous production of media artifacts and initiatives on upgrading their
skills are also expected from the communities and the students.
Also, there an attached supporting document which will explain the flow of the project (project framework). This
diagram will also reflect the major groups, which will be involved and responsible in the project implementation.
TBC-MP will be responsible for the over-all management and implementation of the project. Moreover, will be in-
charge of the disbursement of funds to activities of the local communities as approved and discussed by TBC-MP
Board and advisory groups. Local media core groups will manage the resource and databank center, which will
become the central office in the communities and would then facilitate the implementation of the project and reporting
to TBC-MP. Thus, the center is an integral part of the project framework and would signal a start for the communities
considering the materials and equipment they would need to guide them thru.
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SIGNIS – Project Application Form
Number and describe each item on the project budget, including items to be covered by the Local Contribution.
Amounts must be given in local currency and US dollars, indicating the exchange rate used.
C2b. How does the new equipment compliment/complete or replace old equipment?
____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
TOTAL
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The Training Program of the folk media group and the communicators’ group is composed of major activities such
as:
Group Study/Analysis and Theatre Program this aims to develop the act of dialogue/interaction
reflection/critical analysis and its integration to community/school routine. Materials to be used to facilitate the
process is folk literature known in the area (folklores, legends, epics, myths and short stories, poetry and
proverbs which are often neglected. Through this program, folk literature will now be practically applied to at
least respond to the present day situation.
Series of Workshops and Trainings this aims to develop, enhance and update skills needed for theatre
productions. These skills will be in handy during their mini-plays/dramas, cultural presentations and major
theatre productions.
Focus Group Discussion this activity aims to respond to the issues confronting communicators themselves
and to find possible solutions to these issues. This also aims to monitor and analyze media
content/coverage, to function as watchdogs to themselves and evaluate the quality of their own works.
Media Literacy Education to educate community members/grassroot people how to critically analyze media
content, to what kinds of content to patronize or reject and use for practical applications in everyday life.
Target groups are the flok media/theatre groups, communicators’ group and local community members (grassroot
people) and others who are within the mission areas mentioned.
Facilitators will be Carmelite Friars namely: Frs. Christian Buenafe (TBC-Media Program Director), Reynold Caigoy,
O.Carm (International Committee on Communication Representative of the Order) and Noel Valencia (Carmelite
consultant).
C3d. Describe or provide outline of program (e.g. Number of courses and duration of each course, date
and venue):
Budget:
Food Allowance: P500/session x 16 sessions
x 2 areas PHP16,000 ($290.90)
Logistics: P1,000 x 16 sessions x 2 areas 32,000 ($581.82)
Venue: P500/half-day x 12 sessions x 2 areas 12,000
P1,000/day x 4 sessions x 2 areas 8,000
Budget:
Budget:
Community-based groups
Transportation:
P30/pax x 50 pax x 12 sessions x 2 areas 36,000 ($654.54)
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Food Allowance: P150/day/pax x 52 pax
(incl. facilitators) x 12 sessions x 2 areas 124,800 ($2,269.10)
Logistics: P3,000 x 4 series x 2 areas 24,000 ($436.36)
Honorarium for facilitators/token: P1,500 x
x 2 facilitators x 12 sessions x 2 areas 24,000
Venue: P1,000/day x 12 sessions x 2 areas 24,000
School-based groups:
Transportation (bus rental): P3,000/quarterly
x 4 series x 2 areas 12,000 ($218.18)
Board&Lodging: P300/day x 32 pax (incl.
speakers) 12 sessions x 2 areas 76,800 ($1,396.36)
Venue: P1,000/day x 12 sessions x 2 areas 24,000
Equipment fee: P500/series x 4 series x 2
areas 4,000
Honorarium for speakers: P1,200 x 2 speakers
x 4 series x 2 areas 19,200
Logistics: P3,000 x 4 series x 2 areas 24,000 ($436.36)
B. Communicators’ Group
Budget:
TOTAL AMOUNTS :
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SIGNIS – Project Application Form
D PROJECT FINANCING :
NOT APPLICABLE
D4
E APPLICATION HISTORY :
E1 RE-APPLICATION
If the current application is for a project, which was funded, only partially funded or refused funds in the
past, indicate new reasons for re-application.
If the applicant received funds from SIGNIS for any other project in the past, please indicate how those funds
Were put to use in last project funded.
E2 AMOUNT OF SUBSIDY RECEIVED FOR LAST PROJECT :
NOT APPLICABLE
NOT APPLICABLE
US $ : NOT APPLICABLE
E6 RESULTS OF PROJECT:
NOT APPLICABLE
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