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11/15/2013

Concept Phase (0) Feasibility Phase (1) Design Phase (2) Proof of Manufacturing & Scale Up Phase (3) Production & Product Management Phase (4)
Purpose of Phase Formulate Concept (Do we form a project team?) Determine Specification and Feasibility Fix Design Ensure Manufacturing Capability & Scale Up Manage Life Cycle
PLC Driver Anyone in the Organization Engineering Program Manager & Marketing Lead Engineering Program Manager Manufacturing Engineering Product Management
Issues targeted Fit with strategy? Clarify objective and the busienss opportunity? Product meets requirements on multiple systems? Product ready to launch to all customers? (launch after phase gate) Have project targets and commitments been met?
Does the application show business potential? We understand the customer validated requirements? Product will generate sufficient profit? Product fully released to manufacturing (mfg eng & operations)? Are any product, cost, quality, process or procedure changes necessary?
Real hypothesis for superior competitive advantage? Product once developed will meet requirements? Does the product meet the customer requirement? Beta feedback incorporated? Product will generate sufficient profit? End of life strategy?
Do have a route? What key feasibility areas need to be proven? Product requirements agreed and documented? Lead customer(s) identified? Product ready to launch to lead customers? Acceptable COGs and margins achieved?
How much effort will it take? Do we want to resource feasibility? Product will generate sufficient profit? Product ready to release to manufacturing? Field teams ready & trained for service and sales?
Feasibilty demonstrated? Does the technology work? Commit capital and resource for manufacturing scale up?
Commit resource to develop product in Design Phase?

Stage Gate 0 (SG 0) Stage Gate 1 (SG 1) Stage Gate 2 (SG 2) Stage Gate 3 (SG 3) Stage Gate 4 (SG 4)
Sales and Description of the business opportunity. Description of the business opportunity. Updated market data (market size, growth, segmentation). Launch program plan complete. Sales plan executed.
Marketing Description of market size, segmentation and growth. Updated of market size, segmentation and growth. Confirmation of value proposition. Strategy and positioning defined.
Description of market segment, applications, and key targeted customers. Update of applications and targeted customers. Confirmation of differential competitive advantage. Product Definition and Capability. Update roadmaps.
Business Proposed Key Performance Indicators (KPI) developed. Updated KPI (Revenues and multi year P&L). Targets for COGS & Margins set. Sales Support materials. Update analysis of competitive landscape.
Development Description of existing competitive product ideas. Updated description of competitive landscape and diff competitive advantage. Pricing strategy plan. Marcom and Promotion. Update analysis of value proposition.
Hypothesis for value proposition. Updated cost/price targets. Value/price positioning. Update pricing strategies.
Hypothesis for competitive advantage. Preliminary Launch program plan developed. Launch product to WW Sales. Update KPI's with actual perfromance.
Description of market changes, trends, disruptions and risks. Strategic alignment Demo plan defined. Pricelist complete. Update EOL plan.
Updated Roadmap. Order Processing Documentation Complete (VC).
Strategic alignment Business risks highlighted. Mitigation Plan. Beta plan executed. Demo Plan executed. At close of Phase
Market Roadmap. Strategic market alignment. Customer confirmation of requirements. (beta/field trial feedback). Plan for EOL.
Product Vision Production orders received. Customer notification.
Product Vision Initial, definitions of ranked product requirements/Specifications. (MRS) Updated KPI (Revenues and multi year P&L). Sales forecast delivered.
Description of product concept vision. Product definition of performance and environmental tests. Estimate ROI.
Key customer needs and drivers. Product definition of reliability and regulatory requirements. Update on timing of expected revenues. Updated KPI (Revenues and multi year P&L).
Key product functions required. Manufacturing, Service, and training requirements. Update on multiyear income statement estimate. Update ROI.
Written preliminary product specifications. Verification of market timing with key customers. Update on timing of expected revenues.
Market Validation with customers. Voice of the Customer. Confirmation of sales channel plan. Update on multiyear income statement estimate.
Preliminary cost/price targets. Value/price positioning.
Present initial value proposition.
Sales Channel Plan (is there a gap).
Engineering Rationale for fit to technical strategy. Provide prototypes of product concepts. Demonstrate tie of design to key measures and requirements. Finalized product documentation. Sustaining Engineering.
Tech Dev. Rationale for fit to core competencies. Comparison of parallel concepts. Rigorous testing of pre-production units to key requirements. Final qualification report. Assessment of needs for next generation technology.
Assessment of required technologies. Risks highlighted. Product definition: scope (optical, mech, elect, SW, system), schedule, cost (PRD) Final quality specifications.
Statement of probability of success. Risks highlighted. Modeling predictions of performance.(if applicable) Full Design Review(s).
Cost estimate requirements from market understanding. Failure mode and effect analysis (or fault tree analysis) - issues resolved. Compliance/Certification achieved.
Hypothesis for product advantage. Failure mode and effect analysis (or fault tree analysis) - issues identified. Reliability and HALT (if required) testing performend.
Assessment of technical risk and mitigation plans. DFx analysis - result reflected to the final design.
Update capital plan. Incorporate field trial (beta) feedback.
Demonstrate testing to key requirements. Industrial design & implementation.
Preliminary IP Assessment (protection strategy). Reliability requirements understood. Final design description (release book delivered).
Performance requirements draft delivered to quality.
Investigate parallel feasibility options where beneficial.
Demonstration of process by fabrication of prototypes. Preliminary Manuals Complete.
User, Installation & Maintenance and Facility Specification.
BOM cost estimates updated.
Compliance/Certification plan in place.
Patent landscape understood and presented.
Patent disclosures to-date submitted. Patent applications and other protection put in place.
Manufacturing Manufacturing risks highlighted. Fabrication of (beta) preproduction units demonstrated. Product Release book signed off. Continuous improvement planning.
Manufacturing risks and mitigation plans. Pilot Build Plan: Timing, Volumes. Manufacturing staff certified. Monitor process KPI.
Capital plan estimate going forward. Cycle Times estimated. Manufacturing forecast and production schedule. At close of Phase
Creation of processes. Fabrication of pilot units demonstrated (POM complete). Plan for EOL.
Update on capital plan estimate going forward. Update on capital plan estimate going forward. Build out plan 1 year in advance of EOS.
Manufacturing risks and mitigation plans updated. Demo and spares shipments complete.
Procurement Assessment of supply-chain risk. Supplier & component ( external & internal) risks & mitigation plans updated. Suppliers and components qualified (POP complete). Begin vendor standard volume production process.
Develop new prospective AVL vendors. AVLs identified. Procurement plan finalized. At close of Phase
COGs estimate. Update COGs based on pilot production, production quotes delivered. Inventory ramp down.
Mfg. Eng. Technical vision of process. Process flow and design presented/Production flow chart completed. Process description. Key steps and testing described. Tooling, Fixtures, Test Equipment & Software complete. Manage ECOs.
Assessment of required processes. Assessment of key process requirements. Tooling, Fixtures, Test Equipment & Software plan ready. Mfg. & Test Methods, complete. Work with Engineering to perform sustaining.
Statement of probability of success. Highlighted risks. Design considerations required to facilitate mfg. test specified. Mfg. & Test Methods, in development. BOM & Routings Verified & Released.
DFx scorecard created. Labor cost estimates delivered. Process FMEA complete. Parts and processes released to Production.
Contract Manufacturing considerations raised. Manufacturing Engineers and Operators Trained for Pilot.
DFx analysis - opportunity identified.
Quality Quality control plan developed. Finalized quality specifications. Monitor external/internal process capability.
Plan for tracking process capability in pilot. Process/Quality control in place .
Parts 1st Article Inspections Completed (on design phase parts).
Service Assessment of technology fit vs. service capability. Identify service requirements (input to Product Requirements Document). Compile Service Documentation File (w/Eng.)(Ph3/Ph4). Manage installation & customer acceptance of POM shipments. Manage installation & customer acceptance all shipments (revenue recognition).
Estimate Cost of warranty, installation, and repairs/FRUs. Preliminary Troubleshooting outline created . Publish service documentation. Track customer escalations (reported in Failure Review Board mtg).
Design for service & test (self diagnostics, ease of repair, etc.). Create installation and user training materials (video?). Troubleshooting guide.
Installation strategy (user vs. engineer). Installation & field repair procedures (supplies, diagnostics, methodologies). Complete installation and user training materials (video?).
Update capital plan. Customer acceptance form w/signoff specifications, features, and samples. Installation & field repair procedures (supplies, diagnostics, methodologies).
Customer acceptance form w/signoff specifications, features, and samples.
Customer service plan developed.
FSE Training plan developed. Customer service plan complete.
Field Replaceable Units (FRUs) identified. FSE Training complete.
Preliminary FRU forecasts and stocking plans. FRU forecasts and stocking plans in place.
Update capital plan. Update capital plan.
Finance Verification of KPI model. Verification of KPI model. Verification of KPI model. Verification of KPI model. Ongoing margin and revenue analysis.
Summary of project costs to date. Review project costs vs. plan. Review project costs vs. plan. KPI validation.
Revised inventory resrve %.
Project Projection of total project costs. Update to project timing plan. Update to project timing and plan. Lessons learned.
Management Detailed "Feasibility" phase project plan. Update to projection of total project costs. Update to projection of total project costs.
Core team members identified. Detailed "Design" phase project plan. Detailed "Pilot and Scale Up" phase project plan.
Product Requirements Document Complete.
DR0 DR1 DR2 DR3 DR4

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