Mo'men

1
Mo'men
Mo'men
"The Sandwich Company"
Type Restaurant
Industry Fast food
Founded 1988
Founder(s) The Mo'men Brothers
Headquarters Egypt
Owner(s) Mohamed Mo'men
Parent Mo'men Group
Website
Momen.co
[1]
Mo'men (Arabic: pronounced[momen], literally means "Believer") is a chain of fast food restaurants based in
Cairo, Egypt, specializing in sandwiches. Mo'men is a wholly owned subsidiary of the Mo'men Group.
History
The Momen Brothers opened their first restaurant in Heliopolis in 1988, with a capital of 12,000 L.E.. At that time,
Egypt was opening itself to international franchises and many were waiting for the arrival of American fast food
chains such as McDonald's and KFC.
[2]
Instead, fast food chains such as Mo'men were started and began offering
these options instead. Today, Mo'men Restaurants' chain is steadily becoming one of the largest restaurants chains in
Egypt in terms of average sales and number of customers per restaurant, with 57 restaurants serving over ten million
customers a year. Momen restaurants are serving more than double the number of customers and achieving double
the sales per restaurant, if compared with any of the international chains operating in Egypt.
[3]
Locations in Egypt
There are currently 62 Mo'men locations in Egypt covering all of Cairo and Alexandria's cities as well as other
locations in the country.
[4]
International locations
Mo'men recently opened locations in Libya, Sudan, Dubai, Kuwait, Bahrain, Saudi Arabia, and Malaysia.
[5][6]
Factory
On October 1999, the construction of Mo'men's factory began. The factory was built with the production capacity of
1.5 tons per hour and is considered one of the largest in the Middle East. The factory is 12,000 m
2

[7]
and consists of:
Fully automated production lines to process the full range of beef, poultry and seafood products
Bakery
Dry and cold stores
Mo'men
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Quality control laboratories
Actis Deal
On July 30, 2008, Actis Capital, a leading private equity investor in emerging markets, has completed a deal to
invest US$48.5 million in Mo'men Group. Actis's US$48.5 million investment in Mo'men will help the group pursue
its planned expansion throughout northern Africa and the Persian Gulf region. and now mo'men also opened new
branches in Sudan, gulf countries, Libya and even Malaysia.
The Cart
The Cart is a new franchise concept that makes Mo'men Group a keyplayer in low-cost fast food franchise market, a
market which has not reached its saturation in Egypt.
Controversies
In the 1980s, in its advertisements, it asked for only Muslim employees for its Egyptian branch and up till today, it
never hires non-Muslims.
In July, 2013, mobs set a branch on fire in Egypt on the pretext that it is affiliated to the Muslim Brotherhood,
[8]
after
the Muslim Brotherhood-affiliated president, Mohamed Morsi was deposed recently at then by the 2013 Egyptian
coup d'tat.
References
[1] http:/ / www. momen.co
[2] Injy El-Kashef's restaurant review, Al-Ahram Weekly (http:/ / weekly. ahram. org. eg/ 2006/ 779/ li2. htm)
[3] Mo'men (2008), Mo'men's profile (http:/ / www.momen-restaurant. com/ ?action=abo)
[4] Mo'men (2012), Mo'men's branches (http:/ / www. momen-restaurant. com/ ?action=bran)
[5] Mo'men Bahrain, Official Website (http:/ / www.momen-restaurant. com/ bahrain/ home. shtml=bran)
[6] Mo'men (2008), Mo'men's branches (http:/ / www. momen. co/ ?action=bran)
[7] Mo'men (2008), Mo'men's profile (http:/ / www.moment. co/ ?action=abo)
[8] [8] (Title translation: "A huge fire engulfing Mo'men's shop in Port Said - O God protect Egypt from the sectarian strife")
External links
Mo'men's homepage (http:/ / momen. co)
Mo'men Group's homepage (http:/ / www. momen-chain. com/ )
Article Sources and Contributors
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Article Sources and Contributors
Mo'men Source: http://en.wikipedia.org/w/index.php?oldid=602461337 Contributors: A elalaily, AgnosticPreachersKid, Aspects, BecauseWhy?, ChrisGualtieri, Colonies Chris, Cyfraw,
Excirial, Jerem43, Ketiltrout, Ksaad, Mahmudmasri, Mogism, Mohamed Attia, Phil Bridger, Rabie82, Rjwilmsi, Ser Amantio di Nicolao, Urbanrenewal, 29 anonymous edits
Image Sources, Licenses and Contributors
File:Momen New Logo.png Source: http://en.wikipedia.org/w/index.php?title=File:Momen_New_Logo.png License: Creative Commons Attribution-Sharealike 3.0 Contributors: Mohamed
Attia
License
Creative Commons Attribution-Share Alike 3.0
//creativecommons.org/licenses/by-sa/3.0/