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  • Sample Creative Brief

    Încărcat de

    Christy Broome-Hunt
    63 vizualizări2 pagini
    EntertainXYZ is redesigning their website to promote the company's innovative approach on a global scale and showcase additional capabilities like print and interactive campaigns. The current site is outdated with old content and client listings. Key goals for the new site include advancing marketing at an industry trade show, making the site scalable and easy to update, and eventually adding a client communication area and internal intranet. The target audience includes creative, studio, and financial executives looking for the most innovative solutions, who value experience, industry connections, and quality of work. The new site should have a dynamic, contemporary, and communicative tone while highlighting EntertainXYZ's branding and being easy to navigate.

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    WEB DESIGN COURSE

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    EntertainXYZ is redesigning their website to promote the company's innovative approach on a global scale and showcase additional capabilities like print and interactive campaigns. The current site is outdated with old content and client listings. Key goals for the new site include advancing marketing at an industry trade show, making the site scalable and easy to update, and eventually adding a client communication area and internal intranet. The target audience includes creative, studio, and financial executives looking for the most innovative solutions, who value experience, industry connections, and quality of work. The new site should have a dynamic, contemporary, and communicative tone while highlighting EntertainXYZ's branding and being easy to navigate.

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca RTF, PDF, TXT sau citiți online pe Scribd
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    63 vizualizări2 pagini

    Sample Creative Brief

    Încărcat de

    Christy Broome-Hunt
    EntertainXYZ is redesigning their website to promote the company's innovative approach on a global scale and showcase additional capabilities like print and interactive campaigns. The current site is outdated with old content and client listings. Key goals for the new site include advancing marketing at an industry trade show, making the site scalable and easy to update, and eventually adding a client communication area and internal intranet. The target audience includes creative, studio, and financial executives looking for the most innovative solutions, who value experience, industry connections, and quality of work. The new site should have a dynamic, contemporary, and communicative tone while highlighting EntertainXYZ's branding and being easy to navigate.

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca RTF, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 2

    SAMPLE CREATIVE BRIEF

    EntertainXYZ Web Site Redesign


    Creative Brief <date> <version>
    Project Summary:
    EntertainXYZ is an award-winning on-air branding agency providing innovative
    soltions for t!e fil" and television indstry# $nown only to a nic!e co""nity in
    t!e local indstry% EntertainXYZ is see&ing a redefined online presence and
    identity ' to pro"ote t!e co"pany(s ni)e approac! and vision to a global
    adience# *dditionally% EntertainXYZ wold li&e to pro"ote additional capabilities
    inclding print and interactive identity ca"paigns# +!e e,isiting web site is a
    broc!re site wit! otdated content and client list# -""ediate goals inclde
    advancing "ar&eting and pro"otion of t!e co"pany via t!e site at .ro"a,% t!e
    indstry(s "a/or s!owcase trades!ow# -n addition% a significant goal is to recreate
    t!e site so it is scalable and easy to pdate# 0ong-ter"% t!e EntertainXYZ site will
    be a tool and a resorce for clients and co"pany ' wit! t!e evental bild ot of
    a client co""nication area and a corporate -ntranet#
    Target Audience:
    EntertainXYZ(s target adience incldes creative% stdio and financial e,ectives#
    +!ese individals are loo&ing at t!e web site in order to decide w!o will provide
    t!e "ost innovative and ni)e soltions for t!eir branding efforts# +!ese
    individals "ay !ave already !eard of EntertainXYZ% and are loo&ing for
    additional infor"ation and co"pany bac&grond for a"plification and verification#
    E,perience% indstry connections% and )ality of prodct are i"portant factors in
    t!e decision-"a&ing process#
    EntertainXYZ's typical web site visitor is a VP of Marketing for a high-profile television studio
    !e is considered "old school# and has been in the industry for over $% years& starting fro' initial
    television production and set design !e has an interest in technology& but rarely uses his
    co'puter for anything but e'ail& calendar and contact infor'ation !e is on a shared studio (-)
    network connection& and when online uses the *etscape +% browser , the one that ca'e with the
    co'puter and has not been updated !e is rarely online& and usually only when directed to the
    web !e looks at co'petitive studio advertising& 'arketing and pro'otional efforts& and when
    away fro' work never goes online
    Perception/Tone/Guidelines:
    (c) gotomedia, llc 2001 all rights reserved
    ) -yna'ic& e.perienced& conte'porary& e.citing& fun& co''unicative
    $ Elegant& se'i-corporate& high production value& high visibility
    / 0se current EntertainXYZ 'arketing 1 branding efforts in a new and different way
    + 2nfor'ation should have a fresh and conversational tone
    3 Easy to navigate and find infor'ation
    Communication Strategy:
    (he web site redesign will provide direct co''unication 'ethods including fil' and television
    show profiles& featured articles& and co'pany infor'ation 2n the first phase of develop'ent& the
    site will be 'ostly a brochure-type site with li'ited interactivity and database origination 2n the
    ne.t phase of develop'ent& a password protected client area will be added for current pro4ects
    and co''unication& as well as an internal co'pany 2ntranet which will be used to facilitate
    internal co''unication and co'pany news
    Competitive Positioning:
    EntertainXYZ has 'any co'petitors in the develop'ent co''unity& 'ostly s'aller shops with
    'any partners who say they 'do it all' !ighlighting the 5uality of production 1 develop'ent
    pro4ects& the high-level pro4ect and client list& and overall attention to detail and breakthrough
    branding and positioning efforts will separate EntertainXYZ fro' its co'petition 6ttention to
    overall 'arketing strategy will also help to differentiate the web site in the industry eye
    Single-Minded Message7 innovative co''unication
    (c) gotomedia, llc 2001 all rights reserved

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