UNRAVELLI NG CONSUMER MI NDS

BrandScan 21 years of legacy

Over 250 successful projects from industries namely -
o Consumer
o Industrial
o Service Products
Three formats
o Bangalore (Metro)
o Manipal (tier II)
o Adjoining villages of Manipal and Udupi (Rural)
Use of structured and unstructured research methodologies
Project execution by B-school students as a part of their curriculum
Strong and advanced data analysis tools used to meet industry standards
Support from leading Market Research firm and Data Analytics company
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BrandScan - Highlights
Stage 1
Requirements
Gathering
Stage 2
BrandScan
Stage 3
Research
Report
Team of 30 TAPMI Students
Mentored by Professors and
Industry Professionals
Partnership with Market Research
and Analytics Company
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BrandScan Research Methodology
Observation
Focus Group Discussions
In-depth Interviews
Pre-
BrandScan
Structured Questionnaire Survey
Disguised Games
BrandScan
Partner with Analytics Company (Based on
Clients Discretion)
Research Report
Final Delivery
Post-
BrandScan
USP of BrandScan
Innovative Games
Eliciting Unbiased Responses
***
***
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BrandScan - Research Destinations
Manipal and
Mangalore
Fair Format
Research
Format(Mangalore)
International University
Town
27000+ youth from all
over India
Middle & Upper income
group
Footfall of 15000
Bengaluru
Mall Format - Phoenix
Mall
Best mix of all
demographics
Footfall of 30000
Rural
Adjoining villages of
Udupi & Manipal
Perfect rural
demography
Footfall of 5000
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Proposed Objectives for
To assess the feasibility of Starbucks Outlet in Manipal and Mangalore w.r.t
store size, footfall and location
To identify expectations of target customers with respect to coffee segment
To identify factors influencing consumers choice of a coffee outlet
Deliverables
Target Customer
Competitor Analysis Caf Coffee Day, Barista, Smaller Players
Communication Strategies
Market Entry Strategy for Manipal and Mangalore
The above are some of the indicators of the areas of research that can be undertaken by
BrandScan. If there are research objectives other than these that you would like us to
undertake, we would be glad to discuss the same.
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Our Proposal for
Manipal and Mangalore Rs. 60000 - 70000
Bengaluru Rs. 90000 - 100000
Manipal, Mangalore and Bengaluru Rs. 115000 - 120000
Costs include material cost for conducting games, research cost and real estate cost to setup stalls
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T. A. PAI MANAGEMENT INSTITUTE
Ranked consistently among Top 30 B-Schools
Only AICTE approved B-School in India to get AACSB accreditation
Crisil Business School Grading rated with A Triple Star
Rich Pool of 3000 ALUMNI in key managerial roles
Students from various background ensuring diversity in learning
Located in the international University Town of Manipal
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OUR CLIENTELE
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A Glimpse of BrandScan 2013
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Abhijit Mitra
Lead Support Group
+91 9844255864
Pratheek PS
Project Lead
+91 9742381116
Debanjan De Sarkar
Lead Support Group
+91 8151929081
BrandScan 2013
T A PAI Management Institute
Manipal 576 104
brandscan@tapmi.edu.in
http://www.tapmi.edu.in/brandscan
-2010/about-us/
T A PAI MANAGEMENT INSTITUTE
Manipal
www.tapmi.edu.in
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