Bosque de Ciruelos 180, Planta Principal, Bosques de las Lomas, 11700, Mexico, D.F.

www.gemm.tv info@gemm.tv Tel. 55 8421 7211

Send Positive Reviews To All Social Review Sites

Problem: There are too many social review sites for my hotel staff and
me to keep up with. It would be a full time job just trying to keep up
with the changes and the reviews being posted.

Solution: Send every guest that registers at your hotel to a rotating list
of social review sites that are important for your hotels business.

Reach the right customer, with the right message, at the right time, using our
customized and segmented communications approach:

Send a welcome email immediately after guest purchase to capture their attention
and begin the relationship on good standing.
Further endear yourself to your guests by sending a timely reminder email with tips on
events in the area, inside the hotel, what to bring, and other suggestions for traveling
to your area.

Stop worrying about the social review sites and what people are saying about your
hotel online. We will facilitate where you send guests for reviews.
With GuestRetain, rotating through a list of ten different social review sites can be
done with a simple click. So, ease your mind as we send your guests to the social
review sites that matter most to your hotel.

Online Reputation Management
Dashboard management:

Gemm's GuestRetain allows you to monitor all of your guest reviews easily from a single
dashboard. When guests leave a review, the dashboard will deliver that review so you
can quickly and easily batch the responses that very same day.

Mitigate Negative Reviews:


While negative reviews are inevitable, they are perceived even worse if they are not
accompanied by a response. Managing these responses throughout all of the various
review sites is a manual and hugely time consuming process.

Online reviews are selling tools to potential customers, and timely responses prove you
care and are committed to providing the best possible service. Gemm's GuestRetain will
manage this entire process for you.

Enhance your image and build your reputation by targeting your most
supportive customers. Proactively reach out to them and, via our targeted
and tracked automated emails, assist them in spreading the positive news
about your brand.




Benefits of
Problem: Are you still dealing with paper surveys filled out at your
hotel, or sending cold, unqualified emails, or even worse, not surveying
at all?


Enhance your image and build your reputation by targeting your most
supportive customers. Proactively reach out to them and, via our targeted and
tracked automated emails, assist them in spreading the positive news about your
brand.

II AUTO-SURVEY


Solution: Send your guests warm surveys after
youve already opened a dialogue, that theyll be
happy to fill out, bringing up your property to the top
of the social review sites.


Automated Guest Surveys

Leverage the relationship you already have with your guest by sending a warm
survey - keeping it short, simple and easy to complete.

Customize questions to focus on things that matter to your guests and,
therefore, to your hotel.

Use survey information to pre-populate reviews, ensuring a higher degree of
follow-through.

Utilize positive feedback to gently push the guest into recording a great Trip
Advisor review (of which research shows to improve your chances by 76% --
known as the philosophy of commitment and consistency).



Immediate feedback from guests enables you to respond in real time.

Reports provided to help you track guest surveys and reviews.



Importance of Travel and Social Review Sites:


Research shows the following about travel social and review sites:
76% percent said they share travel experiences via social networks.
42% use social channels for travel planning.
64% most often refer to a travel research sites, such as Trip Advisor, for travel
inspiration.


















III GUEST RETENTION



A Proactive Approach

Problem: I used to be number 1 on the list and now Im number 21, and
this is absolutely killing my business. All I can do is hire someone to help me
stay on top of all of thisits too much!

Solution: Automate your surveys so that every guest receives one.
Those with positive reviews will be gently steered to remit same to
Trip Advisor, while negative reviews are sent an apology asking for
comments, and are then escalated to the appropriate manager to take
the necessary steps to resolve the complaint.and ensuring an
increase in guest satisfaction!



Results of Customer Survey Beta Test:

Emails sent to guests 400 Emails opened 40 (10% of total sent)
Positive responses 30 (75% of opened) Negative responses 10 (25% of opened)

Number of guests that remitted positive responses to Trip Advisor 21
(5.25% of the total emails sent; 52% of the total opened; 70% of the positive responses)

Mitigate Negative Reviews:

Distance yourself from your competitors and stop relying on the one thing they do to
increase occupancy rates: lower room rates. This is a road to nowhere.


Take a proactive approach to guest retention. Focus on the guests that have stayed with
you and keep them coming back time and again with well designed and managed
automated correspondences.

Staying in touch with your previous guests

Problem: Ive got a huge list of guests that stayed at one of our
properties, and I dont reach out to them at all, even though I have thought
about doing so.

Solution: Easily segment your lists and send them targeted emails in
order to get them to return. Maintain personal, ongoing contact with
them by sending monthly updates.


Easy & Extremely Effective:

In 2005, the Guinness World Book of Records listed the Greatest
Salesman ever, a car dealer, who averaged 6 new car sales per day.
The competition averaged less than 6 per month! How was he able
to do this? He proactively communicated with his customers by
sending them each 1 piece of mail/email each month. And, in doing
so, he was in those customer's minds 12 times each year. They
remembered him, talked about him, and kept coming back.
GuestRetain will do the same for you.


Email Template:

You can easily manage the correspondences with your guests using our email
template, customized for your hotel.
Gemm's automated process will ensure that our market knowledge works for you.
Our marketing tips and strategies insure higher open rates.

Money Back Guarantee
We will guarantee positive results. If you do not see significant improvement in
your reviews within 60 days, we will refund 100% of your money!