Ma ki ng t he Bus i nes s Ca se f or Te l ec om- Spec i f i c Ne t wor k
I nf r as t r uc t ur e Ma na ge me nt Sponsored by: Hewlett-Packard
Elisabeth Rainge Randy Perry Morris Edwards July 2005 EXECUTI VE SUMMARY Network infrastructure management is becoming critical for service providers (SPs) as they seek ways to increase customer satisfaction and simultaneously adopt new technologies, introduce new value-added services, and hold down costs. One company that is addressing these business challenges is Hewlett-Packard (HP), with its telecom-focused HP OpenView TeMIP management product, which manages telecommunications infrastructures and networks for service providers around the world. To determine the business benefits of telecom-specific network infrastructure management solutions, IDC conducted in-depth interviews with a number of service providers using HP OpenView TeMIP. IDC asked detailed questions about the implementation costs and the savings realized to validate and quantify the business benefits of the management solution. IDC also applied its proprietary return on investment (ROI) methodology to the results to determine the average ROI and payback period the surveyed companies realized from deploying the HP OpenView TeMIP solution. IDC found that the companies deploying the HP management solution saved an average of more than $1.64 million annually from improved operations staff productivity. The annual savings from improved productivity with problem resolution tasks amounted to an average of more than $1.08 million, while the improved productivity with administration tasks saved an average of $564,571. In particular, the managers interviewed reported that they had realized substantial savings in staff hours expended on asset management, network performance management, root cause analysis, network troubleshooting and repair, and creating and supporting new features. Improvements in operations staff efficiency yielded an average reduction in IT headcount of 31 full-time employees (FTEs) a year. With an average first-year loaded salary of $62,533 and annual increases of 5%, the payroll savings from increased operations staff efficiency averaged more than $2.07 million a year over the three years. Further efficiency savings came from the elimination of other management tools, the reduced need for outsourcing, and lower travel and training costs. These savings averaged $2.46 million a year. Taken together, the savings from improved operations staff efficiency and cost reductions yielded an average total of more than $4.53 million a year. G l o b a l
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2 #05C4505 2005 IDC On average, the companies surveyed reduced the direct revenues lost from downtime by $362,215 annually. The number of downtime incidents and amount of downtime fell by an average of 23% after deploying HP OpenView TeMIP. Some companies were able to leverage their better-managed networks to offer higher levels of services with higher-priced SLAs. Overall, the companies invested an average of close to $3.26 million over three years in deploying the HP OpenView management solution, including hardware, software and implementation, and training and maintenance costs (see Table 1).
T ABL E 1 ROI An al y s i s f o r De p l o y i n g HP Op e nVi e w TeMI P So l u t i o n Item Average Three-year cost of investment $3.26 million Annual cost savings and increased revenue $5.46 million Net present value of three-year savings $11.86 million Payback period 11.99 months ROI over three years 364% Source: IDC, 2005
For the HP customers surveyed, the total benefits averaged more than $6.54 million annually, resulting in an average annual cash flow of close to $5.46 million. IDC accounts for the opportunity costs realized by not having invested the initial amount in some other instrument yielding a 12% return. This results in a net present value for the three-year cash flow of close to $11.86 million for the companies surveyed. Based on an average investment of close to $3.26 million over the three years, the payback period from deploying the HP OpenView TeMIP solution averaged 11.99 months for the companies surveyed, yielding an average ROI of 364%. 2005 IDC #05C4505 3 I NTRODUCTI ON In their efforts to grow data services revenues, increase value-added service offerings, and convert infrastructure to IP or IP-friendly systems, service providers face a growing number of challenges in managing their network infrastructures. Ongoing demands to optimize efficiencies and reduce the cost of operations are putting pressure on IT executives to manage the increased event volumes with existing or even reduced resources. Likewise, some service providers are working to blend the experiences of network, network operating center (NOC), and other operations staff with those of the IT staff, creating organizational and communications challenges. Above all, the increased efforts by SPs to optimize operations mean that divisional or regional operations are being rolled into common, broader reporting structures, prompting local, regional, and corporate staffs to scrutinize practices in many other groups and areas. Typically, this is driving top-level demand for better flows of information. Cost cutting remains a critical issue for virtually all service providers. However, there are some signs that senior SP strategy staffs also may be thinking in terms of growth again. This suggestion that priorities may be shifting fuels the need for operational staff to optimize existing management practices before new initiatives are layered on top. After a period of conservative spending from 2001 to 2003, SPs are starting to adopt new initiatives, with their attendant technical challenges. Key initiatives around SIP-based VoIP infrastructures, 3G Mobile, MPLS networks and IP VPN services, and mobility and content services require both higher- and lower-level visibility of the network. Most important, the current strategic approaches encourage the idea that the management of networks and services is equally important to the success of the services. However, the goal should be the delivery of the services to customers. Customer-centric management, when set as a goal, will often help network management staffs prioritize effectively. The pressure is on networking staffs to ensure the integrity of the services without having much visibility into the service management objectives or related systems. Driving toward increased automation and integrity of the network layer requires ever-closer management. As network staffs work through the issues of today's networks where inventory records may be incomplete or lacking, or where changes may not be effectively tracked future technology has its own issues to challenge operations staffs. Two key issues are next-generation networks and services, and mobile technologies. As IP technology and MPLS in particular becomes the new consolidated core of communications networks, service providers require multivendor management solutions that understand routing protocols and label-switched paths. Because the new IP services are more flexible than traditional services, they can be better tuned to the needs of customers. However, new activation, assurance, and billing capabilities are required to take advantage of this flexibility. In the mobile market, service providers must consider not only the impact of IP technology but also the issues surrounding 3G, WiFi, and fourth-generation technologies. For instance, 3G usagebased services must be closely managed for service quality. 4 #05C4505 2005 IDC The mobile terminal itself usually the mobile phone becomes a manageable entity with an IP address. This means that the scale of managing the mobile network can grow dramatically. At the same time, the services are more complex. Many users of operations support system (OSS) products cite the need for conformance to standards, especially for APIs, as a way to manage deployments throughout the service or infrastructure life cycle. The cost to manage such new technologies as MPLS, 3G, and WiFi often includes not just the cost to acquire the infrastructure but the effort to link that infrastructure to the management system for network-, service-, and business-level functionality. Although the network technologies are standardized, the specific operational practices around them have long been highly specialized. As these new technologies roll out, some of the standardization efforts from the OSS community suggest that service and network complexity is prompting some standardization in approaches to management, which represent a moving target for network, NOC, and operations staffs running or using OSS systems. One company addressing these SP management challenges is Hewlett-Packard, with its HP OpenView TeMIP solution, which manages telecommunications infrastructures and networks for service providers around the world. HP OpenView TeMIP is part of the HP OpenView Operations Support System (OSS) portfolio, the application component of HP's Integrated Service Management solution for OSS. HP OpenView TeMIP's capabilities in fault and performance management rely on telecom-specific capabilities for network-level and element-level management, such as the access network, switched voice network (TDM), IP/MPLS, and ATM and transport (DWDM/SONET/SDH) networks. Existing customers use the solution to manage wireless, transmission, switching, IP/MPLS, managed data, and SS7 infrastructures. The solution's ability to ensure the high reliability of such telecommunications-specific equipment is based on its collection, correlation, presentation, state management, and service impact analysis features. The system's root cause analysis capabilities drive its value proposition as a manager of managers. Through such event correlation capabilities, HP OpenView TeMIP contributes to the stability of a service provider's operations. With the Service Impact Analysis feature of HP OpenView TeMIP, service providers gain added operational efficiencies because the events and outages can be correlated with a high-level service. HP OpenView TeMIP addresses a variety of infrastructure challenges. Functionally, the product is positioned to help with the consolidation of diverse and acquired operations. It is a real-time troubleshooting and problem-solving system that can work in conjunction with historical performance monitoring, help desk, billing, and activation systems. Strategically, the product is positioned to reduce operating expenditure (opex); manage to SLAs; reduce downtime; unify IT, IP, and telecom environments; improve operational efficiency; and reduce training requirements. On a practical level, HP OpenView TeMIP support for standards such as eTOM, NGOSS, and OSS/J positions the solution to serve the needs of service providers for open solutions. Many will integrate HP OpenView TeMIP with key OpenView applications, such as Service Desk and OpenView Operations, as well as with third-party applications, such as Vallent's Metrica or Cramer, to complete their solution. The functional, strategic, and practical aspects of the HP OpenView TeMIP solution taken together are structured to support flexibility in the use of the product. 2005 IDC #05C4505 5 To determine the business benefits of telecom-specific network infrastructure management solutions, IDC conducted in-depth interviews with a number of service providers using HP OpenView TeMIP. IDC asked detailed questions about the implementation costs and the savings realized to validate and quantify the business benefits of the management solution. IDC also applied its proprietary ROI methodology to the results to determine the average ROI and payback period the surveyed companies realized from deploying the HP OpenView management solution. I DC' S ROI METHODOLOGY To determine the effectiveness of IT management solutions, IDC has developed an ROI methodology that measures the total costs of deployment and the sum of the savings achieved. The methodology calculates the ROI in a three-step process: 1. Ascertain the investment made in the purchase and implementation of the solution and the associated training and maintenance costs. To get an accurate assessment of the investment in deploying HP OpenView TeMIP, IDC asked for the deployment, setup, upgrade, and maintenance costs, as well as the total cost of the software and training. This investment included the loaded costs of the incremental staff required to operate the HP software. 2. Measure the gains in productivity of the IT and operations staff members from deploying the solution, as well as the revenue recaptured from reduced downtime and the cost savings from increased operations staff efficiency and lower capital and operating expenses. ! Productivity savings. Operations staff productivity indicates how effectively individuals use their time. Besides reducing operations costs, gains in operations staff productivity can free up people to implement new initiatives more rapidly, helping to create a competitive edge. ! Recaptured revenue. Higher system availability contributes to businesses' top lines because less revenue is lost due to downtime and potential service penalties are avoided. Additionally, downtime can be costly in terms of diminished customer satisfaction and possible loss of a customer's business. IDC converts revenue, a top-line benefit, into a bottom-line benefit by applying a margin rate (in this case 20%) to account for the costs associated with generating the additional revenue. ! Operations efficiency. Operations staff efficiency is a measure of how well the operations organization can achieve economies of scale and scope of work with its people, tools, and practices. To remain competitive, companies must be able to grow their systems and networks at a faster rate than the operations staff required to support them. Skilled operations professionals continue to be scarce, so companies are expecting existing staff members to take on more work and responsibilities. If operations departments are unable to achieve the required economies of scale and scope, they restrain corporate managers' business decisions and discourage aggressive deployment of technology to gain a competitive advantage. 6 #05C4505 2005 IDC ! Other cost savings. Further cost savings may be realized by eliminating other management tools and lowering the costs of hardware, software, maintenance, and training, as well as the loaded costs of the incremental staff required to operate the HP software. Centralizing management can also save on travel expenses by reducing the number of visits to remote sites for repairs. 3. Calculate the payback period and ROI for the deployed solution. From the results of the interviews, IDC is able to calculate the average payback period and rate of return from investing in the management solution, as well as the net present value of the savings. IDC bases its calculations on a number of assumptions: ! Time values are multiplied by burdened salary (salary + 40% for benefits and overhead) to quantify efficiency and staff productivity savings. ! The impact of unplanned downtime is quantified in terms of lost revenue. ! Lost revenue is a product of downtime multiplied by the average revenue generated per hour. ! The net present value of the three-year savings is calculated by subtracting the amount that would have been realized by investing the original sum in an instrument yielding a 12% return to allow for the missed opportunity cost. Because operations solutions require a deployment period, the full benefits of the solution are not available during deployment. To capture this reality, IDC prorates the benefits on a monthly basis, then subtracts the deployment time from the first-year savings. Survey demographics. IDC recently applied the ROI methodology to its survey of service providers using HP OpenView TeMIP. Specific figures for savings and costs came from interviewing executives at service providers around the world that have deployed the HP management solution. For the survey, IDC asked a series of questions on specific administrative processes and the associated time and staffing requirements before and after deploying the HP solution.
D e p l o y me n t D r i v e r s In the interviews, the service providers gave a variety of reasons for deploying the HP management solution. One European service provider with 4.5 million subscribers deployed HP OpenView TeMIP when it added a 3G network and overloaded the old management system. Although TeMIP was initially installed for the 3G network, it is now handling the SP's entire network infrastructure, and doing so without requiring the company to hire additional IT personnel. "Deployment was surprisingly smooth and rapid," the respondent said. "We had a core team in our company, and we worked extremely well with the contractors that HP set up for us." "We're saving money because of TeMIP, maybe a few hundred thousands of dollars a year. We are also saving a lot of downtime, which is important since we have major agreements with very large customers with regard to downtime." 2005 IDC #05C4505 7 "TeMIP shows us if the equipment in the network is up and running and what services are affected when we have problems. Also, it allows us to go back and figure out what's repeatedly faulty and what needs to be worked on." Single-screen solution. The main driver for another European service provider to deploy HP OpenView TeMIP was to have a centralized management system. "We were monitoring by multiple screens," the respondent said, "and we wanted a single screen. Now we can integrate different technologies and different types of equipment into a common screen and present the information the way we need it. The filtering is very good, and we can tailor the presentation to the way we manage our 24-hour centers." TeMIP has allowed the service provider to add networks and subscribers without having to hire additional people. "Before TeMIP, we had about 2 million subscribers," the respondent said. "When we deployed TeMIP, we had about 5 million subscribers, and now we have 11 million. We've also added 3G and another network. If we didn't have TeMIP, we'd need an additional 15 FTEs. Also, we're responding to fewer false alarms now, which is also saving people's time. I'd estimate we're saving one-third of the time of 50 people." One cellular SP using HP OpenView TeMIP as a manager of managers is saving on resource, training, and client application costs and increasing revenue by closing new business after corporate clients visit the NOC and are impressed with the SP's management capabilities. "We have 25 operations people, but we would need 35 if we didn't have TeMIP," the respondent said. "We're saving about 250,000 euros a year on training costs and about 300,000 euros a year on client applications." The SP uses TeMIP to manage 85,000 alarms a day from 26 different management tools without any operator intervention and to present the information as an aggregated view. It chose TeMIP after deciding to manage its network with one presentation format, instead of using separate systems for each piece of equipment. "We were faced with a lot of new products and vendors, so the old solution was impractical." The company has increased revenue by an estimated 1% or 2% by arranging visits for prospective clients to the NOC. "Our salespeople tell us that clients sign immediately after the visit. We've had five visits recently, and each one resulted in a new contract. I'd say those contracts alone have generated about 100,000 euros a month." Another service provider deployed HP OpenView TeMIP when the NOC could no longer handle the network's growth or increased complexity with its existing resources. "If we didn't have TeMIP, we would need another person on each shift, or six people in total," the respondent said. "There is only one interface to perform fault management, so if we didn't have TeMIP, we'd have to train them in several interfaces, which would be more costly and time-consuming. Also, without TeMIP, we'd need 10 more management systems and more workstations, which cost 20,000 euros each." TeMIP has also cut the time needed to identify faults. "Now it takes an average of about 15 minutes to identify a problem. Before, it took 25 minutes each, and we may have 500 critical faults a day." 8 #05C4505 2005 IDC Improved customer service. An Asian wireless operator deployed HP OpenView TeMIP to improve control of its business and to cut costs. Before the deployment, it had no central management system; rather, it relied on local operators to deal with its element management systems. "Besides cutting costs, we have improved the quality of the network and reduced the response time to calls," the respondent said. "We have reduced the number of operators from 250 to 120 and cut their overtime by 60%. Availability has increased, and trouble ticketing is under more control." Another Asian cellular operator deployed HP OpenView TeMIP to improve customer service and realize the benefits of a centralized management system with an integrated view of its networks. "We have four transmission technologies and a local access and long distance network, so having an integrated view of the networks with a common alarm system was a major driver," the respondent said. "No matter which type of customer called, we could tell them what was going on. We also do proactive monitoring, so we can call customers before they know there's a problem. It really makes us look good." The company has also grown its networks without having to add operations staff. "Something like 3,000 network elements are reporting alarms to TeMIP. We have a two-level fault management team, and TeMIP saves us money because more faults can be handled by the less skilled, lower-priced people. Our 12 help desk people are more efficient because everyone has the same network view, and the trouble ticketing process is better. We also expect to save on capex [capital expenditure] because of what TeMIP allows us to do." By resolving problems centrally, the company has saved an average of 10 to 15 minutes in fixing faults. "We're winning 60% of new business. Customers think [our services] are more reliable than our competitors'. Certainly, our reaction is faster." SURVEY RESULTS IDC's survey focused on the cost savings and other benefits of telecom-specific network infrastructure management. From the results of the interviews, IDC was able to determine the average ROI and payback period that the surveyed companies realized from deploying the HP OpenView management solution, based on improved IT management productivity, increases in operations staff productivity and efficiency, other cost savings, and the recapture of previously lost revenue. Operations staff productivity. To ascertain the cost savings from improved operations staff productivity, IDC asked questions about staff time needed for activities related to network administration and problem resolution, before and after deploying the HP OpenView management solution. Among the companies surveyed, the annual savings from improved productivity with administrative activities amounted to an average of $564,571 (see Figure 1). The managers interviewed reported that they had realized substantial savings in staff hours expended on asset management, network performance management, root cause analysis, network troubleshooting and repair, and creating and supporting new features.
2005 IDC #05C4505 9 F I GURE 1 Av e r a g e An nu a l Be ne f i t s f r o m De p l o y i n g HP Op e nVi ew T eMI P S o l u t i o n Operations staff productivity administration ($564,571) Operations staff productivity problem resolution ($1.08 million) Recaptured revenue ($362,215) Operations staff efficiency ($2.07 million) Cost reduction ($2.46 million) Total annual benefits: $6.54 million
Source: IDC, 2005
Time savings in network performance management averaged 52.6% (see Table 2). Companies surveyed also reported an average 40% reduction in time spent on root cause analysis and an average 11.5% savings in time spent on network troubleshooting and repair. Time savings in asset management averaged 90%, and the mean time to repair dropped by an average of 65.1%.
T ABL E 2 Av e r a g e T i me S a v i n g s i n Op e r at i o n s St a f f Ac t i v i t i e s f r o m De pl o y i ng HP Op e nVi ew T eMI P So l u t i o n Activity Time savings Network performance management 52.6% Root cause analysis 40.0% Network troubleshooting and repair 11.5% Asset management 90.0% Creating and supporting new features 30.8% Source: IDC, 2005 10 #05C4505 2005 IDC To determine the impact of the HP OpenView management solution on SP operations staff productivity with problem resolution activities, IDC asked questions about the number of alarms for critical reported events and the number of trouble tickets generated, as well as the time needed to generate, address, and resolve them, before and after deploying the HP OpenView TeMIP management solution The number of alarms dropped by an average of 44% following the deployment of the HP OpenView management solution. The time needed to generate, address, and resolve trouble tickets dropped by 34%. Among the companies surveyed, increased operations staff productivity with problem resolution activities contributed an average savings of more than $1.08 million annually over three years. Operations efficiency. To determine increases in operations efficiency, IDC asked questions about the average number of subscribers and the number of full-time employees (FTEs) in the NOC, before and after deploying the HP OpenView management solution. IDC also asked about the operations staff salaries. For the companies surveyed, the improved operations efficiency yielded an average reduction in operations headcount of 31 FTEs a year. With an average first-year loaded salary of $62,533, and annual increases of 5%, the payroll savings from increased operations efficiency averaged more than $2.07 million a year over the three years. Other cost savings. Further efficiency savings came from the elimination of other management tools, the reduced need for outsourcing, and lower travel and training costs. These savings averaged $2.46 million a year. Taken together, the savings from improved operations efficiency and cost reductions yielded an average total of more than $4.53 million a year. Recaptured revenue. IDC asked about the number of downtime incidents and amount of downtime, as well as the estimated revenue lost per hour of downtime, before and after deploying the HP OpenView management solutions. On average, the companies surveyed reduced the direct revenues lost from downtime by $362,215 annually. The number of downtime incidents and amount of downtime fell by an average of 23% after deploying HP OpenView TeMIP. Some companies were able to leverage their better-managed networks to offer higher levels of services with higher-priced SLAs. Payback and ROI. Overall, the companies invested an average of close to $3.26 million over three years in deploying the HP OpenView management solution, including hardware, software and implementation, and training and maintenance costs. For the HP customers surveyed, the total benefits averaged more than $6.54 million annually, resulting in an average annual cash flow of close to $5.46 million. IDC accounts for the opportunity costs realized by not having invested the initial amount in some other instrument yielding a 12% return. This results in a net present value for the three-year cash flow of close to $11.86 million for the companies surveyed. Based on an average investment of close to $3.26 million over the three years, the payback period from deploying the HP OpenView TeMIP solution averaged 11.99 months for the companies surveyed, yielding an average ROI of 364%. 2005 IDC #05C4505 11 CONCLUSI ON Service providers are putting increasing demands on their network infrastructure management as they adopt IP and mobile technologies and introduce new value- added services and simultaneously attempt to increase customer satisfaction and keep costs in check. To quantify the business benefits of telecom-specific network infrastructure management, IDC conducted in-depth interviews with service providers using HP OpenView TeMIP network infrastructure management solutions and asked a series of questions regarding specific operations activities and associated time and staffing requirements, before and after deploying the management solution. IDC found that deploying the network infrastructure management solutions generated significant cost savings, especially from improved operations staff productivity and efficiency. Further savings came from the elimination of other management tools, the reduced need for outsourcing, lower travel and training costs, and a decrease in revenues lost from downtime. On average, the companies surveyed realized more than $6.54 million in benefits annually from deploying the management solution, yielding a payback period of 11.99 months and an ROI of 364%.
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