1

Intro
Welcome to our survey!
We are interested in your opinions. If you qualify and complete this survey, you will receive ZoomPoints and an
email from ZoomRewards confirming your point award with instructions on how to access your ZoomPoints
account.
Please answer each question on your screen prior to proceeding to the next screen. If you experience any
difficulty while taking this survey, please contact us at the Survey Support link located at the top right corner of
each web page.
Let's get started! Just click on the "CONTINUE" button to begin.

Q1 Device
Which best describes the device you are using right now to access the Internet?
A traditional desktop computer
A laptop/notebook computer
A personal digital assistant (e.g. Palm, Pepper Pad, iPAQ)
A television-based browser or television set-top box (e.g. WebTV)
A video game console (e.g. PlayStation 3, X-Box 360, Nintendo Wii)
A cellular phone (e.g. BlackBerry, iPhone, Razr, SideKick)
Other
[SCREEN OUT IF ANYTHING BUT TRADITIONAL DESKTOP OR LAPTOP]

Q2 Security
We are interested in talking to people from a variety of professions. Sometimes the type of work people do influences
their opinions. Do you, any members of your household, or any close friends or family members work for... Select all that
apply.
[Randomize first 10 choices]
A paper products company [Screen Out]
A company that manufactures or distributes baby wipes, diapers, disposable training pants or other baby related
products [Screen Out]
A diaper company or diaper service company [Screen Out]
A day care company, including in-home day care [Screen Out]
A grocery or food store or a drug or discount store in a management level capacity [Screen Out]
An advertising agency [Screen Out]
A marketing research department or company [Screen Out]
An automobile manufacturer or dealer
A consumer electronics store
A manufacturer of computers or computer equipment
None of the above [Exclusive]

Q3 Pastparticipation
In the past 6 months, have you taken part in an online survey about any of the types of products listed below? Please
select all that apply.
[Randomize first 5 choices]
Diapers [SCREEN OUT]
Training Pants [SCREEN OUT]
Laundry Detergent
Coffee Filters
2

Breakfast cereal
Any other product
None of the above [Exclusive]
Q4 Moms Age
Which of the following ranges includes your age?

Under 18 [Screen Out]
18-25
26-35
36-45
46-55
56 or older [Screen Out]
Q5 Respondents Gender
What is your gender?

Female
Male [Screen Out]
Q6 Number of Children Total
How many children do you have?

None [Screen Out]
One
Two
Three or more

Q7 problem
How many of your children use diaper(s)?

_______________________
( 0 5)

SCREENOUT IF 1 OR LESS


Q8 Childs Gender
What is the gender of your child?.Select one

Boy
Girl


Q1 Products Used
Which of the following diapers have you bought for your [INSERT ITEM SELECTED AT Q8] in the past 6 months?
Please select all that apply.

Huggies Little Movers
Huggies Snug n Dry
Pampers Baby Dry
3

Pampers Cruisers
Cloth Diapers [IF ONLY CLOTH SELECTED, SCREEN OUT]


ASK IF Huggies Little Movers
Q1 Like HuggiesLM
Why did you say you are MOST likely to purchase Huggies Little Movers? IF YOU DO NOT HAVE ANY COMMENTS,
PLEASE TYPE "NA".




ASK IF Huggies Snug n Dry

Q1 Like HuggiesSD
Why did you say you are MOST likely to purchase Huggies Snug n Dry? IF YOU DO NOT HAVE ANY COMMENTS,
PLEASE TYPE "NA".




ASK IF Pampers Baby Dry
Q1 Like Pampers BD
Why did you say you are MOST likely to purchase Pampers Baby Dry? IF YOU DO NOT HAVE ANY COMMENTS,
PLEASE TYPE "NA".





ASK IF Pampers Cruisers

Q1 Like Pampers C
Why did you say you are MOST likely to purchase Pampers Cruisers? IF YOU DO NOT HAVE ANY COMMENTS,
PLEASE TYPE "NA".




ASK ALL
Where Purchase
Where do you purchase your diapers?
Wal-Mart
Target
Other Mass Merchandise Store (e.g., K-Mart or Meijer)
Sams
Costco



4


Where Purchase Diapers Most Often
Where do you purchase your diapers most often?
PIPE from Where purchase



Q11 Brandsusage [M]
Which brands of disposable diapers and/or disposable training pants do you use most often with your kid for potty training
or protection from accidents?

PIPE ITEMS SELECTED AT Q1Products Used

Q12 Product Used Most Often
Which of the following disposable diapers and/or disposable training pants do you use for your INSERT ITEM SELECTED
AT Q8 most often? Please select all that apply.
PIPE BRANDS SELECTED AT Q1Products Used.


SKIP to Q14 IF ALL brands are selected in "Q1Products Used
ASK only if at least one brand is NOT selected in Q1
Q13 Products Consider
And, which of the following disposable diapers and/or disposable training pants would you consider buying for your
[INSERT ITEM SELECTED AT Q8]? Please select all that apply.

PIPE ITEMS NOT SELECTED AT Q1Products Used
Other brand, please specify__________________
Would consider all of these [Exclusive]



Q14 Rank
Please rank the following products in order of purchase interest, with 1 being the product for which you would be MOST
likely to purchase, 2 being the product you would be SECOND most likely to purchase, and so on.

Pipe all brands from Q1Products Used



Q25 WhyPrefer
Why did you say you are MOST likely to purchase [PIPE Brand Ranked 1 from Q14 Rank]? IF YOU DO NOT HAVE
ANY COMMENTS, PLEASE TYPE "NA".





Q16 Control Concept Intro
We are about to show you a picture and description of a diaper product. On the following page, please look carefully at
the description and image of the product and answer the questions that follow.
5


Please click on the Continue button to see the picture.

INSERT CONCEPTS- RANDOMIZE ALL DISPLAY 1
Q17 PI Interest - control
Which statement below best describes how likely you would be to purchase the [PIPE: Huggies/ Pampers] if it
were available at a store where you normally shop?
Definitely would buy
Probably would buy
Might or might not buy
Probably would not buy
Definitely would not buy

CONCEPT LINKBACK

Q18 Freq - control [M]
How often, if ever, do you think you would buy this product in the future? (Select one)

Once a week or more often
Once every 2 to 3 weeks
Once a month
Once every 2 to 3 months
Less often than once every 3 months
Never

CONCEPT LINKBACK
Q19 Liking - control
Based on what you saw and read about, how much do you think you would like or dislike [[PIPE: Huggies/
Pampers]]?

Like it extremely
Like it very much
Like it somewhat
Dislike it very much
Dislike it extremely

CONCEPT LINKBACK
Q20 Quality Appeal - control [M]
How appealing would you expect the quality of [[PIPE: Huggies/ Pampers]] to be? (Select one)

Extremely appealing
Very appealing
Somewhat appealing
Not very appealing
Not at all appealing


6

CONCEPT LINKBACK
Q21 Uniqueness - control
Thinking specifically about [[PIPE: Huggies/ Pampers]], how new and different is it from other diaper products?
Extremely new and different
Very new and different
Somewhat new and different
Not very new and different
Not at all new and different

CONCEPT LINKBACK
Q22 Believabilty - control
Thinking specifically about the description of [[PIPE: Huggies/ Pampers]], how believable is it?

Extremely believable
Very believable
Somewhat believable
Not very believable
Not at all believable

CONCEPT LINKBACK

Q27 Attr Ratings - control [M]
Thinking about this product, please indicate your level of agreement with each of the following statements. You may
select any number from 1 to 5, where 5 means you agree strongly and 1 means you disagree strongly.

Randomize Rows

Agree Strongly
(5)
Agree
Somewhat
(4)
Neither Agree
nor Disagree (3)
Disagree
Somewhat
(2)
Disagree
Strongly
(1)
Is made by a brand you trust

Would be a high quality product

Soothes the skin of your child

Soft and silky

Effectively priced

Would have a good texture

Available in all places

Is scented

Comes in a size you like

Prevents the skin

Would be good for use any time

Convenient to shop

Durable for the whole day

Soaks quickly

Long lasting


CONCEPT LINKBACK
Ask Q32A AND Q32B on same screen
Q32A Likes - Organic
7

What, if anything, do you LIKE about this product? Please be as detailed as possible. If you dont have any
comments, please type NA.



Q32B Dislikes - Organic
What, if anything, do you DISLIKE about this product? Please be as detailed as possible. If you dont have
any comments, please type NA.




Q33 Instore experience
Thinking about the when you purchased [[PIPE: Huggies/ Pampers]], how much did each of the following
influence your purchase?

Randomize except for Other online
resource, reverse
Strongly
Influenced
Somewhat
Influenced
Slightly
Influenced
Did Not
Influence
At All
[PIPE if Pampers is the concept shown]
Pampers was on sale

[PIPE if Huggies is the concept shown]
Huggies was onsale

Product packaging
Product had the best price
Comparison of the features on the packaging
from one product vs. another

PIPE if TOP 2 in Q22 Believabilty control]
Advertisement in a newspaper

Online reviews
Stories or ads in newspapers, magazines,
etc.

Recommendation of family member, friend or
colleague

[PIPE IF TOP 3 Box in Q17 PI Interest -
control ]
Recommendation of store personnel at the
time of purchase

[PIPE IF TOP 2 Box in Q21 Uniqueness
control]
Recommendation of store personnel before
purchase

Some other online resource


8



Q34 Brand Reasons
What factors influenced your decision to buy that specific brand of [PIPE: Huggies/ Pampers]? Please select all that
apply.
[RANDOMIZE ALL EXCEPT OTHER - Show in same order in next question]
Got coupon loaded onto my loyalty card
Saw sale, feature or discount in the store flyer
Got a coupon in the store flyer
There was a buy one, get one free promotion
Its the brand I usually buy
Its the only brand I buy
Lowest price/best value
It was the store brand/private label brand
Got a coupon at the shelf
Someone requested it
Someone recommended it to me
Condiment provided recipe help or inspiration
Brought a coupon with me
It was on sale
Saw it in store before
Saw advertising for it
Wanted to try something special/different
The package caught my eye
Environmentally friendly packaging
Found it on display elsewhere in the store, please specify
Some other reason, please specify
Q35 Main Brand Reason
Which of these is the main reason why you decided to buy that specific brand of [PIPE: Huggies/ Pampers]?

[RANDOMIZE ALL EXCEPT OTHER - Sequentially Randomize]
PIPE ALL SELECTED IN Q34 Brand Reasons and additional conditions shown below for some of the prompts.
Got coupon loaded onto my loyalty card
Saw sale, feature or discount in the store flyer
Got a coupon in the store flyer PIPE if selected above and AGE 26-35 age group
There was a buy one, get one free promotion
Its the brand I usually buy
Its the only brand I buy PIPE if selected above and TOP 2 box in Q17 PI Interest - control
Lowest price/best value PIPE for
It was the store brand/private label brand PIPE if selected above and TOP 2 box in Q18 Freq - control
Got a coupon at the shelf
Someone requested it
Someone recommended it to me PIPE if selected above and TOP 3 box in Q22 Believabilty - control
Condiment provided recipe help or inspiration
Brought a coupon with me PIPE if selected above and TOP 3 box in Q22 Believabilty - control
It was on sale
Saw it in store before
Saw advertising for it
Wanted to try something special/different PIPE if selected above and TOP 3 box in Q21 Uniqueness - control
9

The package caught my eye PIPE if selected above and TOP 3 box in Q22 Believabilty - control
Environmentally friendly packaging
Found it on display elsewhere in the store, please specify
Some other reason, please specify

D1 Diaper
Of your next 10 diaper purchases, please indicate which brand(s) you would buy. You may purchase a single brand 10
times or purchase 10 different brands or any combination that best represents your next 10 diaper purchases. However,
the total number of diapers purchases must equal 10.
RANDOMIZE ALL EXCEPT Store and OTHER
Huggies PIPE if Huggies selected AND 3 or more in Q7 problem

Pampers PIPE if Pampers selected AND 3 or more in Q7 problem
Lido
Cloth diaper
Store Brand/Private Label
Any other brand

Range 0-10

Demo Intro
The next few questions are for classification purposes only. They will only be used to group your answers with
others like yourself. All answers will be strictly confidential.

Q45 State [M]
In which state do you live?

Alabama
Alaska
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
Washington
DC
Florida
Georgia
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New
Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
Wisconsin
West Virginia
Wyoming
10




Q46 hhsize [M]
Including yourself, please enter in the number of people who currently live in your household.

1
2
3
4
5
6 or more

Q47 Marital [M]
Which one of the following best describes your marital status?

Single, never married
Married
Living with partner
Separated
Divorced
Widowed
Prefer not to answer

Q48 income [M]
Which one of the following ranges includes your total yearly household income, before taxes?

Less than $15,000
$15,000 - $24,999
$25,000 - $34,999
$35,000 - $49,999
$50,000 - $74,999
$75,000 - $99,999
$100,000 - $149,999
$150,000 and over
Prefer not to answer
Q49 educ [M]
What is the highest level of education you have completed?

Less than 9th grade
9th to 12th grade, no diploma
High school graduate or equivalent
Some college, no degree
Associate degree
Bachelor's degree
11
Graduate or professional degree
Other, please specify
Prefer not to answer

Q50 recnet events [M]
Have any of the following events occurred in your life in the past 6 months? Select all that apply

Marriage
New child
Child(ren) left home
Diagnosis of a new disease or food allergy for self
Diagnosis of a new disease or food allergy for loved ones
Divorce/separation from partner
Changes in body / getting older in general
Death of someone else
Prefer not to answer [Exclusive]
None of the above [Exclusive]

Q51 ethnicity1 [M]
Are you Spanish / Hispanic / Latino?

Yes
No
Prefer not to answer
Q52 ethnicity2 [M]
Which one of the following best describes you?

White/Caucasian
Black/African American
Asian
Pacific Islander
Native American
Other
Prefer not to answer

Q53 employ [M]
Are you employed . . .

Full time / self employed
Part time
Not employed outside the home
Retired
Prefer not to answer
12

Q54 Urban Rural [M]
How would you describe where you live?

Urban
Suburban
Rural
MT1
Thank you very much for taking part in this survey. Because consumers like you are such a
valued part of what we do, we'd like you to think about the survey you just participated in.

MT2 MTSurveyScore
How did this survey-taking experience compare to other online surveys you have taken?

Much better
6 5 4 3 2
Much worse
1

MT3 GS_Feedback
OPTIONAL: We would like your feedback. Do you have any comments, either positive or
negative, about the survey you just participated in? Did you find anything about the survey
confusing or unclear? Please be specific.



Thank You Page
Thank you for participating in our survey. Your responses have been successfully recorded.
Screen Out Page
Thank you for your interest. However, at this time, we are looking for survey respondents who fit
a different profile. Please do not be discouraged, as there may be future studies to which you
will be invited to participate.
Survey Closed Page
Thank you for your willingness to participate, however this study has been completed and is
closed. We hope you will visit us in the future for other surveys.