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FINAL PROGRAM

April 12, 13, 14, 2011


LOS ANGELES CONVENTION CENTER,
LOS ANGELES, CALIFORNIA
APRIL 12,13,14 2011 LOS ANGELES CONVENTION CENTER, LOS ANGELES, CALIFORNIA, USA
THE ANNUAL CONVENTION
FOR STADIUM AND ARENA
OWNERS AND OPERATORS
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DAY 1 TUESDAY APRIL 12
ARCHITECTURE, ENGINEERING
AND CONSTRUCTION STREAM
SPORTS VENUE OPERATIONS,
TECHNOLOGY AND PROFESSIONAL
DEVELOPMENT STREAM
SESSION 1:
Keynote presentation Tim Leiweke, president and CEO, AEG Worldwide
and Bob Newman, chief operating ofcer, AEG Facilities
SESSION 2:
Global projects showcase
* SESSION 2:
The future of sports facilities
SESSION 3:
Construction: lessons learned from
signature projects
SESSION 3:
Technology in your venue: how the fan
experience can help generate
additional revenue
SESSION 4:
Brazil World Cup and Olympic Games
projects update
* SESSION 4:
Developing the guest experience
DAY 2 WEDNESDAY APRIL 13
SESSION 5:
Keynote presentation:
The evolution of arenas
* SESSION 5:
Game-day television:
creating the perfect sports facility/
motion picture studio
SESSION 6:
Diferent approaches to stadia design
SESSION 6:
Developments in sports venue roofng
roundtable discussion
* SESSION 7:
Weathering the storm:
The what and how
* SESSION 7:
Sustainability by design:
Can I get there?
SESSION 8:
Innovations in building engineering
SESSION 8:
Catering and concessions roundtable
discussion
EVENING: NETWORKING RECEPTION Club NOKIA L.A. LIVE
DAY 3 THURSDAY APRIL 14
SESSION 9:
North American projects showcase
SESSION 9:
Technology showcase session
SESSION 10:
Sports venues and sustainability
SESSION 10:
Acoustic and AV considerations for
stadiums and arenas
CONFERENCE AT A GLANCE
* Indicates IAVM International Stadium Management Conference Committee session
EVENT OVERVIEW
Stadia Design & Technology Expo 2011 is North Americas
must-attend annual convention for anyone involved in the
operation, refurbishment or new-build of a sporting venue.
From stadiums to arenas, Stadia Design & Technology Expo, which takes place in Los Angeles, California,
from April 12 to 14, will showcase next-generation revenue-generation technologies; innovative
capacity-boosting concepts; environmentally conscious building materials, techniques and services;
operational efciency-enhancing technologies, systems and services; as well as introducing owners
and operators of stadiums and arenas to unique, world-class design and architectural technologies,
companies and service providers.
The convention, organized by the publisher of the industry-leading Stadia magazine, which was
launched over 10 years ago, is designed to enable project teams who are planning a new-build or major
refurbishment of a sports venue to exchange ideas and information with experts from around the world.
Indeed, almost 100 exhibitors are expected, with expert companies attending from all over the world.
CONFERENCE CONTENT
Key industry topics will be examined in detail through two conference streams running on all three days
of the event. Stream 1 will cover Architecture, Engineering and Construction. Stream 2 will cover Sports
Venue Operations, Technology and Professional Development.
We are pleased to announce that the IAVM International Stadium Management Conference
Committee will present the Professional Development Symposium at the expo. The
symposium will cover technology management, operations and professional education, and
will include leading executives from major league professional sports stadiums in North
America and around the world.
HEADLINE SPEAKERS/PANELISTS INCLUDE:
Tim Leiweke, president and CEO, AEG Worldwide
Bob Newman, chief operating ofcer, AEG Facilities
Robert Mankin, AIA, LEED AP Partner, NBBJ
William McCullough, principal, EwingCole
Ryan Gedney AIA, senior designer, 360 Architecture
Ron Turner, director sports/entertainment, Gensler & Peter Barsuk, senior associate, Gensler
Matthew Rossetti, president, Rossetti
Dr Arq. Carlos de La Corte, principal Arena Estadios
Dan Meis, senior principal, Populous
Lee Ziedman, general manager, Staples Center
Daniel Gidney, chief executive, Ricoh Arena
Bill Crockett, global sports director, Ellerbe Becket, an AECOM company
Fred Mendoza, vice chairman, Qwest Field, Washington State Public Stadium Authority
Tim Romani, president and CEO, Icon Venue Group
Doug Thornton, senior vice president SMG, Louisiana Superdome
Tom Tingle, vice president, North America Business Development, Intelligent Engineering
Bernd Helmstadt, managing director, Nssli (Deutschland) GmbH
John Drum, vice president Stadium Operations, Arizona Cardinals
Dwin Towell, director of Broadcast Engineering, Dallas Cowboys Football Cowboys Stadium
Volker Benz, global project manager semi-fnished products, Bayer MaterialScience
Winfred Yancy, community relations, Los Angeles Department of Water and Power
Jef Fisher, contract manager, Hunt Construction Group
Brian Mirakian, associate principal, Populous
Rudolph P. Frizzi, PE, GE, D.GE, senior principal, Langan Engineering & Environmental Services
ystein Flenning, general manager/managing director, Telenor Arena

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tuesday april 12, 2011 day 1
ARCHITECTURE, ENGINEERING AND CONSTRUCTION STREAM
8.30 MORNING COFFEE AND REGISTRATION
Sponsored by William Caruso & Associates Inc
9.00 SESSION 1: KEYNOTE PRESENTATION
TIM LEIWEKE, PRESIDENT AND CEO, AEG WORLDWIDE AND BOB NEWMAN, CHIEF OPERATING OFFICER, AEG FACILITIES
10.00 COFFEE BREAK IN THE EXHIBITION HALL
Sponsored by The Box Seat
SESSION 2: GLOBAL PROJECTS SHOWCASE
A number of innovative sports venue projects from around the world, currently in the design
stage or under construction, are showcased in this session. How do they compare with recent
North American sports projects? What design innovations have they incorporated that future
sports venues may also adopt?
10.20 URBAN CATALYST: THE SPORTS COMPLEX IN COMMUNITY DEVELOPMENT
Robert Mankin, AIA, LEED AP Partner, NBBJ
The realities of the global economy and sound environmental stewardship demand that todays
sports facilities serve multiple uses and constituents. As shown in several recent projects, there is
tremendous potential to create integrated sports centers that become true catalysts for urban
development, positively impacting commercial growth and everyday human life. Through the
examination of three project case studies, we will examine how diferent combinations of
programs, sports uses, development priorities, and locations are transforming the sports complex,
and leading to greater revenue consistency and a more powerful impact on urban growth.
10.40 EWINGCOLES STIMULUS PACKAGE:
HOW DESIGN CAN RECOVER ASSETS AND REINVENT THE EXPERIENCE
William McCullough, principal, EwingCole
With the global impact of the recent economic downturn afecting new development, there
has been an emerging interest in reevaluating existing resources and infrastructure. This trend,
along with the aspirations and objectives related to sustainability, conservation and cost-
efective investments, has awakened a renewed interest in reimagining existing environments
and landmark developments. EwingCole will discuss how it is reinvigorating the experiences at
existing sporting facilities in the United States and Europe by transforming important assets.
11.00 BASRAH SPORTS CITY
Ryan Gedney AIA, senior designer, 360 Architecture
Presenting some of the challenges met and discoveries made during the design process for a
new 60,000-seat soccer venue and encompassing sports city in Iraq, a reemerging sector of the
Middle East.
11.20 SUSTAINABILITY AND THE FUTURE OF STADIUM DESIGN
Ron Turner, director sports/entertainment, Gensler & Peter Barsuk, senior associate, Gensler
Since the frst Olympic Games in 776 BC, stadia have evolved from single-use venues to state-of-
the-art, multi-use, urban facilities. Stadium expert Ron Turner, FAIA and sustainability specialist
Peter Barsuk, AIA, LEED AP will draw on Genslers concept for the new L.A. Event Center to
discuss the history and evolution of stadia, and the impact that sustainability will have on the
future of stadium design.
11.40 INTERNATIONAL DESIGN: UNIQUE CULTURE = UNIQUE APPROACH
Matthew Rossetti, president, Rossetti
How we become students of our clients in diferent cultures/languages, and which design
innovations make the most sense for each cultural ROI.
12.00 Q&A
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12.15 LUNCH AND NETWORKING IN THE EXHIBITION HALL
Sponsored by 360 Architecture
SESSION 3: CONSTRUCTION LESSONS LEARNED FROM SIGNATURE PROJECTS
This session will examine the key role of the contractor in delivering major sports projects on
time and budget, and ensuring that the projects original goals become reality.
Moderator: George E. Leventis, P.E, senior principal, Langan Engineering and Environmental Services
1.30 BUILDING TO WIN: THE NEW MEADOWLANDS STADIUM
Tom Webb, executive vice president - general manager & Steven Arsht, senior vice president - preconstruction,
Skanska USA Building
The New Meadowlands Stadium is the frst NFL venue to house two teams The NY Jets and
The NY Football Giants. As design-builder, Skanska completed the US$1.6 billion stadium within
budget and fve months ahead of schedule, allowing ownership to book various unexpected
revenue-generating events. Billboard Magazine and Venues Today ranked the stadium #1 in the
world based on total gross ticket revenue for non-NFL events. The stadium will also host the
2014 Super Bowl. This presentation will highlight the decisions and actions that contributed to
cost certainty, early completion and a delighted client.
1.50 LESSONS IN PRECONSTRUCTION
Tom Paci, vice president, director of preconstruction services, Turner Construction Company
When constructing a sporting facility, the most important time to apply lessons learned from
the past is during the preconstruction phase. Tom Paci will share some of his lessons learned
from his extensive experience with the programming, design and preconstruction of sports
facilities. He will present ideas and concepts on project management and constructability issues
that have saved money and made projects easier to build and operate.
2.10 UNIVERSITY OF PHOENIX STADIUM A RETROSPECTIVE
Bob Aylesworth, vice president, Hunt Construction Group
After fve seasons of NFL football and over 1,000 events, a critical discussion of lessons learned
from the perspective of the project team, i.e. the owner, team, development manager, facility
operator, design builder and designer. University of Phoenix Stadium (home of the NFL Arizona
Cardinals) is located in Glendale, Arizona. It is the frst retractable roof and retractable feld in the
United States, and was voted one of the top ten most impressive sports structures in the world
by Business Week.
2.30 TO RENOVATE OR TO BUILD A NEW NFL STADIUM? SOME EXAMPLES AND
BENEFITS OF EACH OPTION
Bill Bury, director of sports venues, Manhattan Construction Company
Taking a look at NFL stadium construction projects over the last 12 years, there have been 16 new
facilities built and fve major renovations to take each teams home up to the current standards. We
will defne just what those current standards are, and how several of these renovations/
improvements/transformations/upgrades met them. We will also take an in-depth look at the new
stadiums and what they have that the teams former facilities did not, and at what cost.
2.50 Q&A
3.00 COFFEE BREAK IN THE EXHIBITION HALL
Sponsored by Skidata AG & Smartmachine
3.45 SESSION 4: BRAZIL WORLD CUP AND OLYMPIC GAMES PROJECTS UPDATE
This unique roundtable session will update delegates on Brazils plans for the 2014 Soccer World
Cup and 2016 Summer Olympic Games, including in-depth discussion on some of the more
groundbreaking stadium plans.
Moderator: Dr Arq. Carlos de La Corte, principal Arena Estadios
Panelists include Dan Meis, senior principal, Populous
5.15 COCKTAILS AND NETWORKING IN THE EXHIBITION HALL
Sponsored by Ellerbe Becket, an AECOM company
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tuesday april 12, 2011 day 1
SPORTS VENUE OPERATIONS, TECHNOLOGY AND
PROFESSIONAL DEVELOPMENT STREAM
8.30 MORNING COFFEE AND REGISTRATION
Sponsored by William Caruso & Associates Inc
9.00 SESSION 1: KEYNOTE PRESENTATION
TIM LEIWEKE, PRESIDENT AND CEO, AEG WORLDWIDE & BOB NEWMAN, CHIEF OPERATING OFFICER, AEG FACILITIES
10.00 COFFEE BREAK IN THE EXHIBITION HALL
Sponsored by The Box Seat
10.20 SESSION 2: THE FUTURE OF SPORTS FACILITIES
PRESENTED BY THE IAVM INTERNATIONAL STADIUM MANAGEMENT CONFERENCE COMMITTEE

Top industry executives will discuss the vision and future of sports in stadiums as they see it.
Panelists: Matthew T. Hall, sports journalist, San Diego Tribune
Bobby Brett, owner, Minor League Baseball/Hockey
Lee Ziedman, general manager, Staples Center
Ted Ferris, president, Quad Pro Consulting
Bob Hart, VP, Hunt Construction
Daniel Gidney, chief executive, Ricoh Arena
Dan Guerrero, Director of Athletics, UCLA
12.15 LUNCH AND NETWORKING IN THE EXHIBITION HALL
Sponsored By 360 Architecture
1.30 SESSION 3: TECHNOLOGY IN YOUR VENUE HOW THE FAN
EXPERIENCE CAN HELP GENERATE ADDITIONAL REVENUE
The growing afnity of sports fans with new technology ofers clubs and venue operators new
ways of communication and services they can provide to their guests. E-marketing campaigns
are driven via email or mobile phone. New ticketing and cashless solutions rely on cell phones
and RFID cards. Innovative access management solutions enable personalized guest services.
The panelists will share their experience of how the combination of new technology modules
helped them be more proftable while simultaneously enhancing the fan experience
Panelists: Renier Steyn, vice president - key account and divisions stadiums, arenas and attractions, Skidata People Access
Thomas Wiedner, director, marketing and business development, Smartmachine
Peter Oliver, commercial director, Green 4 Solutions
3.00 COFFEE BREAK IN THE EXHIBITION HALL
SPONSORED BY SKIDATA AG & SMARTMACHINE
3.45 SESSION 4: DEVELOPING THE GUEST EXPERIENCE
PRESENTED BY THE IAVM INTERNATIONAL STADIUM MANAGEMENT CONFERENCE COMMITTEE
Representatives from stadiums and sports organizations will discuss initiatives, expectations
and processes related to the in-game and at-home fan experience.
The following organizations will be represented:
LA Kings, USC Trojans
Anaheim Angles
5.15 COCKTAILS AND NETWORKING IN THE EXHIBITION HALL
Sponsored by Ellerbe Becket, an AECOM company
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wednesday april 13, 2011 day 2
ARCHITECTURE, ENGINEERING AND CONSTRUCTION STREAM
9.00 MORNING COFFEE AND REGISTRATION
Sponsored by Skanska USA Building Inc
9.30 SESSION 5: ROUNDTABLE
MORE THAN A GAME: CREATING NEW REVENUE STREAMS OUTSIDE THE FACILITY
This roundtable discussion will take an exclusive look at the evolution of revenue opportunities
outside the stadium or arena, including creating game day excitement and non-game day
opportunities to generate incremental revenue for a facility and ownership. The session will include
insight from key stakeholders at some of the highest-profle properties in the United States.
Moderator:
Bill Crockett, global sports director, Ellerbe Becket, an AECOM company
Panelists:
Fred Mendoza, vice chairman, Qwest Field, Washington State Public Stadium Authority
Tim Romani, president and CEO, Icon Venue Group
Doug Thornton, senior vice president SMG, Louisiana Superdome
Tracy V. Hughes, WW Business Development, Cisco Sports and Entertainment
10.45 COFFEE BREAK IN THE EXHIBITION HALL
Sponsored by Ellerbe Becket, an AECOM company
11.15 SESSION 6: ROOM 1 DIFFERENT APPROACHES TO STADIA DESIGN
This session will explore new innovations in stadia design and construction, including providing a
legacy for the local community and the increasing popularity of the use of modular or temporary
systems for stadiums and grandstands, opening up new possibilities for temporary or permanent
events-based architecture.
11.15 WILL THE STADIUM CONSTRUCTION PARADIGM SHIFT?
Tom Tingle, vice president, North America Business Development, Intelligent Engineering
Intelligent Engineering continues to establish inroads to the sports construction market with its
SPS Terrace product as a competitor to established precast concrete and aluminum systems.
Using recent case studies, Tom will identify key areas that owners, architects, engineers and
builders must address when considering grandstand systems for new and renovated facilities.
11.35 A CUT ABOVE: LIGHTWEIGHT STADIUM RISERS
Christian Deveau, business development manager, Lightweight Stadium Risers, Structal-Heavy Steel Construction
Owners demand high-quality products and cost-efective solutions when facing the challenges
inherent in constructing and retroftting stadia. Consequently, Structal-Heavy Steel Construction
has developed the value-added Lightweight Stadium Risers, a patent-pending innovative
product that reduces supporting material, foundation and transportation costs, while increasing
erection efciency. This exclusive concept ofers other attractive advantages, including
architectural fexibility, rapid on-site installation and watertight construction. Seat installation is
also greatly simplifed due to its extruded slot and T-bolt confguration. No drilling required!
11.55 MODULAR STADIA CONSTRUCTION: COMPELLING ADVANTAGES IN TERMS OF

FLEXIBILITY, COST AND TIME
Bernd Helmstadt, managing director, Nssli (Deutschland) GmbH
In fast-paced times with limited resources, the requirements that modern stadiums and arenas have to
fulfll are undergoing change. The presentation shows new ways for sustainable stadia construction,
highlighting the international project experiences of Nssli. The modular stadia approach generates
well-proven solutions, unparalleled in terms of fexibility, cost and time. The solution meets the highest
standards of architecture, functionality and safety. Stadia and arenas built or extended in modular style
ofer decisive advantages. Modules can be used for a limited period of time. Steel-based modular
structures or expansions beat any other system when it comes to installation speed. Tailored modular
stadia solutions are developed and implemented with a very short lead time.
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12.15 FLEXIBLE SEATING CAPACITY STADIUMS A NEW DESIGN APPROACH
Sheldon King, director, The Product People
The business of sport entertainment is a money-making commodity: the stadium that can ofer a
seating capacity to attract international events gets the job, and the broadcasting revenue. Managing
the cost and legacy of gearing up for large events carries serious fnancial risk and hence reward. A
fexible stadium seating design that increases seating capacity as required ofers ambitious venues a
chance to reap the rewards without the burden of unusable seating after the events have concluded.
12.30 Q&A
12.45 LUNCH AND NETWORKING IN THE EXHIBITION HALL
Sponsored by SPS Terraces
2.00 SESSION 7: WEATHERING THE STORM THE WHAT AND HOW
PRESENTED BY THE IAVM INTERNATIONAL STADIUM MANAGEMENT CONFERENCE COMMITTEE

Presentations of real-life case studies of preparation, experiences and recovery from weather events
Panelists:
Harold Hansen, director of Life Safety and Security, Reliant Park
John Drum, vice president Stadium Operations, Arizona Cardinals
3.15 COFFEE BREAK IN THE EXHIBITION HALL
Sponsored by HKS Inc
4.15 SESSION 8: INNOVATIONS IN BUILDING ENGINEERING
This session will examine the key role played by consulting engineers in working with architects and
clients. Case studies from current and previous sports projects will be presented, which include a
wide range of building challenges and how they impact on the venue, spectators and athletes.
4.15 INNOVATIVE ENGINEERING SOLUTIONS TO SPORTS DESIGN CHALLENGES
Erleen Hatfeld, principal; Greg Otto, partner, Buro Happold
This session will examine innovative multi-disciplinary engineering approaches to sports stadia
design challenges. Case studies will be presented that showcase forward thinking engineering
solutions to the London 2012 Olympic Stadium, Brazil 2014 World Cup Stadium and other
current sports projects, including a discussion of the benefts during to the design process and
ultimately to the spectators, athletes and owners
4.35 REGIONAL CLIMATE AND ITS IMPACT ON STADIA DESIGN
Jon Galsworthy, principal/project consultant, Rowan Williams Davies & Irwin
Michael Soligo, principal/president and CEO, Rowan Williams Davies & Irwin
Understanding a regional climate is critical to a successful project. Local infuences place unique
demands on each project. Structural loads induced by strong winds, drifting snow or sand on
stadia roofs impact both the safety and economy of a particular design. Other climate factors
such as temperature, humidity, sunlight and precipitation afect the performance of athletes, the
comfort of spectators and the health of the turf. The microclimate, local wind and shading
patterns within and around a stadium project can mitigate or worsen these efects. This
presentation will cover services and techniques developed by RWDI to address these issues over
a 30+ year record and hundreds of stadia projects.
4.55 MEP ENGINEERING IN MODERN STADIA AND ARENAS
Mike Rogers, vice president, Smith Seckman Reid
Discussion will focus on two recent projects: the Orlando Events Center (OEC) and the new
football stadium for the University of North Texas (UNT). Both projects are submitted for LEED
certifcation, with OEC on track to obtain LEED Silver and UNT on track for LEED Platinum. The
presentation will focus on the mechanical, electrical, and plumbing systems, design processes,
and the roles they played in achieving project budget and LEED goals.
5.15 PROGRESSIVE MODELING AND DESIGN OF STADIA
Terry McDonnell, principal, Halcrow Yolles
In 2010 Halcrow Yolles collaborated with BBB Architects on a series of conceptual design studies
for an iconic Canadian football stadium. Options generated ranged from the conservative to the

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revolutionary. Among the options was a design based on shards of shattered ice. Physics
simulations and structural analysis determined the shard arrangement, and the mathematics of
quasi-crystals informed the exterior geometry of shard volumes and the corresponding structural
framing confguration. Studies for an integral operable roof utilized kinematics software to
generate visually engaging movement derived from simple linear actuators.
5.35 Q&A
6.00 CLOSE
EVENING: NETWORKING RECEPTION Club NOKIA L.A. LIVE
wednesday april 13, 2011 day 2
SPORTS VENUE OPERATIONS, TECHNOLOGY AND
PROFESSIONAL DEVELOPMENT STREAM
9.00 MORNING COFFEE AND REGISTRATION
Sponsored By Skanska USA Building Inc
9.30 SESSION 5: GAME-DAY TELEVISION
CREATING THE PERFECT SPORTS FACILITY/MOTION PICTURE STUDIO
PRESENTED BY THE IAVM INTERNATIONAL STADIUM MANAGEMENT CONFERENCE COMMITTEE
A close-up look into the following key elements: lighting, broadcast cabling types and
distribution, head-end Main I/O, control room, rack room, video and fascia boards, in-house
channels, down-and-distance displays.
Panelists:
Michael Davies, vice president, Technical Operations, Fox Sports
Joe Schabhetl, technical manager, CBS Sports
Dwin Towell, director of Broadcast Engineering, Dallas Cowboys Football - Cowboys Stadium
Ted Leamy, operations director, Pro Media Ultrasound - Serb Systems Inc
Jack Wrightson, principal, WJHW Inc
Dave Belding, regional sales manager, Mitsubishi Electric Power Products Inc - Diamond Vision Systems Division
Scott Gerard, principal and electrical project manager, M-E Engineers Inc
10.45 COFFEE BREAK IN THE EXHIBITION HALL
Sponsored by Ellerbe Becket, an AECOM company
11.15 SESSION 6: ROUNDTABLE DISCUSSION
DEVELOPMENTS IN SPORTS VENUE ROOFING
This session will comprise industry experts with experience in all facets of sports venue roofng,
including the engineering of retractable-roof stadiums. Current and future trends in the industry
will be discussed, including the latest innovations in materials to create dramatic architectural
designs and concepts.
Moderator:
Claude Centner, president, FabriTec Structures, a brand of USA Shade & Fabric Structures
Panelists:
Marty Brown, director of engineering/project director, FabriTec Structures, a brand of USA Shade & Fabric Structures
Volker Benz, global project manager semi-fnished products, Bayer MaterialScience
Lee Slade, senior principal/executive director, Walter P. Moore and Associates
Rodger Russ, product manager Americas, Kalzip
Stefan Lehnert, CEO, Vector Foiltec
12.45 LUNCH AND NETWORKING IN THE EXHIBITION HALL
Sponsored by SPS Terraces

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2.00 SESSION 7: SUSTAINABILITY BY DESIGN CAN I GET THERE?
PRESENTED BY THE IAVM INTERNATIONAL STADIUM MANAGEMENT CONFERENCE COMMITTEE
Discover and address the low-hanging fruit options that can be achieved by working with
utility providers on a daily basis.
Panelists:
Winfred Yancy, community relations, Los Angeles Department of Water and Power
Nicole ORourke, Sempra Utilites
Plus a representative from Waste Management
3.15 COFFEE BREAK IN THE EXHIBITION HALL
Sponsored by HKS Inc
4.15 SESSION 8: ROUNDTABLE DISCUSSION
STADIUM AND ARENA FOOD AND BEVERAGE FACILITIES OF THE FUTURE:
DESIGNING TO MAXIMIZE OPERATIONAL REQUIREMENTS
Every venue is looking for new ways to increase revenue. Food and catering services ofer some
new and creative ways to do this worldwide. A team of experienced venue concessionaires,
operators and independent consultants will give their own informed opinions on this subject.
Moderator :
William J. Caruso, president, William Caruso & Associates Inc
Panelists:
Bill Crockett, global sports director, Ellerbe Becket, an AECOM company
Michael Woollen, managing principal, Odell Associates
6.00 CLOSE
EVENING: NETWORKING RECEPTION Club NOKIA L.A. LIVE
thursday april 14, 2011 day 3
ARCHITECTURE, ENGINEERING AND CONSTRUCTION STREAM
8.30 MORNING COFFEE AND REGISTRATION
Sponsored By Structal-Heavy Steel Construction, a division of Canam Group
SESSION 9: NORTH AMERICAN PROJECTS SHOWCASE
This session will showcase some new North American professional team sports venues currently
under construction or in the planning stage, and the lessons learned from previous projects in
this sector.
9.00 BARCLAYS CENTER INNOVATION THROUGH COLLABORATION AND TECHNOLOGY
Jef Fisher, contract manager, Hunt Construction Group
When the Barclays Center opens in late summer of 2012, it will have one of the most iconic
faades to ever clad a sports venue. The key feature of the faade design is the use of pre-
weathered steel (PWS) materials, which required the enhancement and expansion of typical
construction procedures and processes. This presentation will provide some of the details and
innovative techniques utilized to better collaborate and fnd solutions to identify and mitigate
potential issues both short and long term.
9.20 THE NEXT GENERATION OF STADIA IN CANADA
Conrad Boychuk, senior director, Recreation and Venue Development, CEI Architecture Planning Interiors
There are a number of initiatives in Canada for either a new football stadium or a major
expansion to an existing one. In some instances a Canadian football franchise doesnt currently
exist in the city. This presentation will look at a number of these proposals, what is common to
them and how their respective locations impact the overall business plan and design. Canada
may well be on the cusp of a new generation of outdoor spectator facilities.
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9.40 THE PHILOSOPHY OF TRICKLE-UP
Frederick Krenson, VP and director of sports, Rosser International
Mothering the fan base: creating through design a fnancially sustainable model that continually
reinforces the fan base.
10.00 BRANDED ENVIRONMENTS: ACTIVATING YOUR BUILDINGS BRAND THROUGH
DESIGN FOR INCREASED PROFITS AND HAPPY FANS
Brian Mirakian, associate principal, Populous
A powerful approach to the branded experience is becoming an ever-essential facet of the
modern sports venue. In a world where social media and advancing technology are creating new
and innovative ways for sponsorship partners to activate their brands, fans are demanding more
diversity from their event experience, and operators are constantly in search of revenue
opportunities, the branded experience has never been more important to how todays sports
venues are designed. Brian will present case studies on branded environments that have positively
enhanced the fan experience, have increased sponsorship sales and have given existing buildings
new life by manifesting the buildings brand through design. Youll hear how the New Arrowhead
Stadium created an entirely new entry experience with a sponsor partner, how new interactive
technologies shaped the fan experience at the CONSOL Energy Center, and how the KFC Yum!
Center shifts the paradigm of the modern collegiate arena through its premium amenity oferings.
10.20 Q&A
10.30 COFFEE BREAK IN THE EXHIBITION HALL
Sponsored by Buro Happold
SESSION 10: SPORTS VENUES AND SUSTAINABILITY
Environmental consideration is a relatively new factor in sports venues but already one of the
key drivers. This session will examine the impact of venues signing up for LEED certifcation and
other sustainable initiatives, with specifc project examples.
11.30 BUILDING GREEN
Robert Rayborn, project executive, Turner Construction Company
The decision to build an environmentally friendly sporting facility directly afects programming,
design and construction. Robert, utilizing his experience in these areas with past green projects,
will share how sustainable features impact the construction process. He will explain not only
how stadia can be sustainable, but that the initiatives can have minimal impact on the overall
construction budget.
11.50 SUSTAINABLE FOUNDATIONS FOR ARENAS AND STADIUMS
Rudolph P. Frizzi, PE, GE, D.GE, senior principal, Langan Engineering & Environmental Services
Rudolphs presentation will focus on the sustainable aspects of site preparation and foundation
design and construction. Case histories will be presented to illustrate and share experience gained
from diferent arena and stadium projects where sustainable site preparation and foundation
support solutions were considered in the concept, investigation and design development stages,
and implemented during construction. In addition, the benefts of integrating three-dimensional
laser scanning in the investigation, design and construction process will be presented.
12.10 SUSTAINABILITY IN A HOLISTIC WAY
Paul Hyett, principal, HKS Inc & John M. Hutchings, principal, HKS Inc or Mark A. Williams, principal, HKS Inc
Reducing carbon emissions is but a part of the architectural agenda for ecologically responsible
architecture, and ecologically responsible buildings are but a part of the sustainability agenda.
This talk will examine, through case studies and in a holistic way, the wider agenda with respect
to ecologically responsible architecture, as well as the growing parallel concerns for a social and
built infrastructure that is economically and environmentally sustainable the three Es.
12.30 SUSTAINABILITY AND STADIA: DELIVERING GREENER AND SMARTER
Lisa Matthiessen, principal, Buro Happold
We will explore the implications of greening sports venues, using lessons learned from real
projects. Topics will include:
The triple bottom line (equity, environment, economics) as applied to sports venues
Master planning with stadium catalysts
Stadia as generators of change
Metrics of sustainability as applied to sports venues going beyond LEED
Buro Happold
www.stadiadesignandtechnology.com www.stadiadesignandtechnology.com
12.50 Q&A
1.00 LUNCH AND NETWORKING IN THE EXHIBITION HALL
2.00 SESSION 11: MEET THE WORLD HERE WE COME!
PRESENTED BY THE IAVM INTERNATIONAL STADIUM MANAGEMENT CONFERENCE COMMITTEE
Get ready to understand frst hand the preparations as industry leaders discuss preparing and
hosting world-class international events (i.e. security measures, advances, planning). In addition,
dont miss the opportunity to meet some of the worlds newest facilities.
Panelists
Alastair Richardson, director, Cox Architecture
David Davies, CEO, Dunnedin Venues Management Ltd
Guy Hedderwick, commercial director, Dunedin Venues Management Ltd
ystein Flenning, general manager/managing director, Telenor Arena
Jean-Christophe Giletta, CEO, STADEFRANCE Live Events
3.30 CLOSE
thursday april 14, 2011 day 3
SPORTS VENUE OPERATIONS, TECHNOLOGY AND
PROFESSIONAL DEVELOPMENT STREAM
8.30 MORNING COFFEE AND REGISTRATION
Sponsored by Structal-Heavy Steel Construction, a division of Canam Group
SESSION 9: TECHNOLOGY SHOWCASE SESSION
This session will examine innovative technologies that have been developed for the market,
with specifc case study examples from North America and overseas. A unique learning
experience for sports venues of all sizes.
9.00 LIKE NEW AGAIN CORRECTING LED VIDEO SCREENS IN THE FIELD
Hubert Kostal, vice president of sales and marketing, Radiant Imaging Inc
LED video screens inevitably deteriorate over time as LEDs age and as a result of normal screen
maintenance. Screens lose uniformity and colors look wrong. Today technology exists that can
recover an LED screens optimal appearance, adding years to its life. We describe why LED
screens need to be recalibrated, how to tell when a screen needs it, and how recalibration is
performed on-site, all with recent examples from calibrations we have done.
9.20 DECISION MAKING IN SECURITY AND EVENTS MANAGEMENT
Julien Piwowar, president, Pacifa Decision
To ensure viability to a sport area, the question of security is fundamental. Managers need to
anticipate the risks and foresee the best use of security measures (stewards, police ofcers,
barriers, etc.) appropriate to the economic income of the facility and the day-event context. To
solve the problem, Pacifa Decision develops and markets an ergonomic tool to make decisions
efciently and to optimize security management, taking into account human behavior.
Combining audits, expertise and innovative algorithms, our software allows various impacts of
attacks on a system to be anticipated thanks to simulations with dynamic representations of the
efects and responses on an interactive 3D tool.
9.40 DECONSTRUCTING MEDIA: INNOVATIVE TECHNOLOGIES IN ARCHITECTURALLY
INTEGRATED MEDIA LIGHTING SYSTEMS
Adrian Velicescu, CEO and creative director, StandardVision LLC
In the last decade media lighting technologies have come a long way. An array of new products
with advanced display technologies now make architectural integration more seamless. Along
with the technical developments, content strategies keep the audience more involved. This
lecture will explore the newest trends in architecturally integrated media systems, along with
innovative content strategies. Interactive and generative content systems will be featured.
10.00 TO BE CONFIRMED
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10.20 Q&A
10.30 COFFEE BREAK IN THE EXHIBITION HALL
Sponsored by Buro Happold
SESSION 10: ACOUSTIC AND AV CONSIDERATIONS FOR STADIUMS AND ARENAS
Leading industry experts will present case studies from previous and current sports projects,
with themes covered including architectural acoustics, noise control, sound and audio/visual
design for new-build and renovation projects.
11.30 ACOUSTIC AND AV CONSIDERATIONS FOR STADIUMS AND ARENAS
Ian Wolfe, principal, Acoustical Design Group
There is no single solution when it comes to sound in a sports facility. Each venue has unique
challenges and opportunities. To be fnancially viable, the facility must function for sporting
events as well as concerts, banquets and commencements each event having specifc, and
often conficting, requirements. A wide variety of projects will be discussed, identifying various
solutions employed to optimize reverberation, eliminate echoes, control noise and maximize
performance of the house sound system for seating bowls in arenas and stadia.
11.50 MEGAMINI: WHEN BIG IS SMALL AND SUSTAINABLE!
Kevin Callahan, architect, Callahan Studios
How did our forebears design stadiums without electricity, and what can we learn from that?
Natural room acoustics and environs are key before the audio, lighting and video systems kick
in, so how can we leverage that today? This seminar will be a two millennia whirlwind tour
applied to contemporary participatory assembly spaces from 20,000 to 300,000 seats; it will
focus on what our pre-electrical predecessors knew about intimacy and connectedness in
assembly environments, and what that means today in creating a sustainable balance of the
natural body language context integrated with modern bells and whistles. Hmmm an
assembly space architect who understands acoustics?!
12.10 Q&A
1.00 LUNCH AND NETWORKING IN THE EXHIBITION HALL
2.00 SESSION 11: MEET THE WORLD HERE WE COME!
PRESENTED BY THE IAVM INTERNATIONAL STADIUM MANAGEMENT CONFERENCE COMMITTEE
Get ready to understand preparation frst hand, as industry leaders discuss preparing and
hosting world-class international events (security measures, advances, planning). In addition,
dont miss the opportunity to meet some of the worlds newest facilities.
Panelists
Alastair Richardson, director, Cox Architecture
David Davies, CEO, Dunnedin Venues Management LTD
Guy Hedderwick, commercial director, Dunedin Venues Management Ltd
ystein Flenning, general manager/managing director, Telenor Arena
Jean-Christophe Giletta, CEO, STADEFRANCE Live Events
3.30 CLOSE
Buro Happold
www.stadiadesignandtechnology.com
speaker Biographies
Steven J. Arsht, LEED AP, AVS, DBIA
Senior vice president of preconstruction, Skanska USA Building
Steve Arsht has 28 years of experience in all facets of the construction industry. His practical experience
has provided him with the expertise necessary to develop realistic and accurate budgets, value-manage
project systems to achieve an owners performance objectives, and manage the design to meet project
budget requirements. As the preconstruction director on the New Meadowlands Stadium project, Steve oversaw
preconstruction from pursuit through the development of the guaranteed price proposal. His coordination eforts
ultimately helped ensure the completion of the technologically advanced open-air stadium fve months early and
on budget.
Robert Aylesworth Executive vice president, Hunt Construction Group
Bob is a 35-year veteran of the construction industry. He has vast experience with sports facility
construction, with 11 professional sports projects to his credit. Bob was the executive-in-charge of the
frst retractable-roof stadium in the US Chase Field, Phoenix, AZ, and the nations frst retractable roof
and retractable playing feld University of Phoenix Stadium, a design-build project, Glendale, AZ. Bob is a
graduate of Williams College, and completed advanced studies at New York University.
Bill Bury Director of sports venues, Manhattan Construction Group
Bill Burys 20+ year portfolio amounts to over US$7 billion of projects including mixed-use developments,
stadiums, ballparks, arenas, racetracks, convention centers, hotels, condominiums, resorts, maximum
security prisons, hospitals, k-12 and higher education facilities, aviation facilities, training facilities and
retail. He also has international experience in England, Ireland, Poland, Switzerland, Japan and Mexico, learning and
sharing ideas and further developing key relationships in the international stadium industry. In his procurement of
many projects he has called upon manufacturers and suppliers from several continents. No project is above or
beneath him or too far away.
Peter Barsuk, AIA, LEED AP Senior associate, Gensler
A sustainability leader for Genslers southern California practice, Peter Barsuk has applied his expertise to
a wide range of project types, from civic buildings and university campuses to entertainment venues
and healthcare facilities. Peter has been a longtime advocate for sustainable design, and currently serves
as chair of the USGBC Los Angeles Chapter. His recent projects include multiple LEED certifed projects, and the
new headquarters for the Port of Long Beach, which is designed to achieve LEED Platinum certifcation.
Volker Benz Global project manager Semi-Finished Products, MaterialScience
Volker is responsible at Bayer MaterialScience Semi Finished Products for managing large global projects
mainly for building applications. He began his career at Akzo, a Dutch company, in the corporate research
center. Prior to this he studied for his doctorate in Chemistry at the Technical University of Darmstadt.
Conrad Boychuk
Senior director, recreation and venue development, CEI Architecture Planning Interiors
Conrad is senior director of Recreation and Venue Development for CEI Architects. He has over 30 years
experience in the planning and design of spectator venues, and was a panelist last year focusing on
Aging Stadia Renovate or Rebuild?.
Bobby Brett, owner, Minor League Baseball/Hockey teams
Bobby Brett is part owner and managing partner of the Rancho Cucamonga Quakes baseball team
(California League A), Spokane Indians baseball team (Northwest League A) and the Spokane Chiefs
Hockey Club (Western Hockey League). In 1990 Bobby relocated to Spokane, Washington from southern
California where he has been successful in real estate since the mid-1970s. With his brothers and other close
friends Bobby purchased the Spokane Indians and thus began his afnity with sports team ownership. Familiar
with Stadium/Arena designs throughout the country, Brett (he?) is responsible for innovations at a number of
sports facilities, including the highly successful Spokane Arena. Bobbys input to the Spokane Arenas initial design,
and continued updating, has helped the mid-size market of Spokane earn numerous bids for national tournaments
and other world class events.
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speaker Biographies
Martin Brown Director of engineering/project director, FabriTec Structures
Martin Marty Brown is the director of engineering and a project director for FabriTec Structures, a brand
of USA Shade & Fabric Structures, with headquarters in Dallas, TX. The numerous groundbreaking
projects that Marty engineered include: the Millennium Dome (UK), BC Place (Vancouver, BC), King Fahd
Stadium (Saudi Arabia), VolksPark Stadium (Hamburg, Germany), Cardinals Stadium (Phoenix, Arizona) and the
Denver International Airport (Denver, Colorado). He is also the developer of NDN, the specialized fnite element
method (FEM) modeling and analysis software that is used around the world by leading consultants and fabricators
for the engineering, design and patterning of tensile membrane systems.
Kevin Callahan
Architect, Callahan Studios
Kevin Callahan AIA NCARB LEED-AP is an architect, participatory assembly space designer, AVL systems
design integrator, cultural anthropologist, author and founder of Callahan Studios. Kevin has 30 years of
global expertise in the design of participatory assembly spaces as large as 300,000 seats, with a user-
based collaborative dynamic team Design Workshop process. His passion is seeking an ancient-future balance in
experiential assembly spaces, leveraged and integrated with modern audio, lighting and video systems.
William J. Caruso
FFCSI, president, William Caruso & Associates Inc
Bill Caruso is president of William Caruso & Associates Inc, a well-known independent food/beverage
facilities planning and design frm. He is a Fellow and past president of the Foodservice Consultants
Society International (FCSI) and a past president of the Cornell Society of Hotelmen. Bill has widely
lectured and written on the subject of state-of-the-art food service planning and design for public assembly
buildings for many years, and has worked on 200 worldwide public assembly building projects. Many of these
have been for properties where he has master planned, programmed, designed and developed/negotiated caterer
contracts for his owner/clients.
Claude Centner
President, FabriTec Structures
Claude Centner is president of FabriTec Structures, a brand of USA Shade and Fabric Structures. He has
been involved in the tension membrane structure feld since 1987. Claude has coordinated the design,
engineering and construction of a variety of fabric structures, and is the founding member of Shade
Structures, Shade Concepts and Fabritec. His list of projects includes MGM City Center in Las Vegas, Rosa Parks
Transit Center in Detroit and ASUs Skysong in Scottsdale, AZ, to name a few. He is a member of the Industrial
Fabrics Association International (IFAI), and is on the Board of Directors for USA Shade and Fabric Structures.
Bill Crockett, AIA, NCARB, LEED AP
Global sports director, Ellerbe Becket Inc, an AECOM company
Bill Crockett is Ellerbe Becket/AECOMs expertise director for sports. He leads the planning, design and
management of the frms largest, most innovative and successful sports facilities for professional and
collegiate clients. Project highlights include AT&T Center (NBA San Antonio Spurs), Qwest Field (NFL
Seattle Seahawks), Time Warner Cable Arena (NBA Charlotte Bobcats), the conversion of the former PGE Park
baseball stadium into a new Major League Soccer venue in Portland, and the new Barclays Center at Atlantic Yards
in Brooklyn.
David Davies
CEO, Dunedin Venues Management Ltd
David has been CEO of Dunedin Venues Management Ltd since 2009. The company is opening a new
stadium that will hold 31,000 people, scheduled to open by August 2011, called the Forsyth Barr Stadium,
as well as the Cities Convention Centre and the Edgar Centre, an indoor court sports center. Prior to this
David was managing director, DHP Group, Nottingham. He was chief executive, London Wasps Holdings Ltd; chief
executive, QPR Holdings plc; European managing director, Ogden Entertainment (UK) Ltd; general manager,
Manchester Evening News Arena.
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speaker Biographies
Dr. Arq. Carlos de la Corte Principal, Arena Estadios
Carloss recent achievements include in 2007 becoming an associate director of DARO Project
Management, a Bovis Lend Lease partner company, involved in program management and sports
consultancy. He received his PhD in 2008, with a detailed study of Brazilian football stadia, assessing their
facilities and creating a ranking model for management, comfort and safety. In 2008 he formed a special brand for
DARO group (named ARENA) in order to develop the companys sports market segment of design, consultancy
and feasibility studies. Under this ARENA label he has already developed various design proposals for sports areas,
including Osasco Municipal Stadium and Terras Altas training Center in So Paulo State. In 2009 he joined the LOC
(Local Organizing Committee) for the FIFA World Cup 2014, to be the technical consultant for the stadium design
and interface with FIFA departments. Today, ARENA is also responsible for the Temporary Facilities Concept design
and construction monitoring for all 12 FIFA WC 2014 stadiums.
Christian Deveau
Business development manager, Lightweight Stadium Risers, Structal-Heavy Steel Construction
Christian Deveau comes to this position with over 10 years of strategic commercial and business
development experience. He has held positions of increasing responsibility in the steel construction
industry, working in such areas as design and maintenance engineering, and sales of steel deck and hot-
rolled and cold-formed sections. Christian holds a Bachelors degree in Civil Engineering from Dalhousie University
in Halifax, Nova Scotia, and a diploma in Engineering from St. Francis Xavier University in Antigonish, Nova Scotia.
John T. Drum Jr. Vice president, Stadium Operations, Arizona Cardinals Football Club
John joined the Arizona Cardinals in August, 2005, one year prior to the opening of University of Phoenix
Stadium. This one-of-kind 1.7 million square feet stadium features both a 17 million pound retractable
feld system and retractable roof to create the ultimate multi-purpose venue. The Cardinals home took
top honors among all NFL stadiums in both the 2006 and 2007 Sports Business Journal/Sports Business Daily
Readers Survey. In addition, the playing surface was rated the best natural grass feld by the NFL Players Association
in the last two surveys conducted in 2008 and 2010. Notable events in which John assisted with game operations
include the 2002 World Series, 2003 Stanley Cup Finals, 2003 MLB All-Star Game, Super Bowl XLII (Arizona), 2009 NFL
Pro Bowl/Super Bowl XLIV (Miami) and Super Bowl XLV (Dallas).
Ted Ferris Principal Member--QuadProConsulting, LLC
Ted A. Ferris is the principal member of Quadpro Consulting, providing consulting services in the areas of
sports facility development, fnancing and operations, as well as public fnance and government
relations. Ted was previously the President/CEO of the Arizona Sports & Tourism Authority (AZSTA) from
January 2001 through June 2008, following a 4-year stint as Deputy Chief of Staf for Arizona Governor Jane Hull. In
those positions, Ted was a primary fgure involved in every aspect of the development, fnancing, design and
construction of the University of Phoenix Stadium in Glendale, AZ. After hosting Super Bowl XLII in 2008, Ted
retired to form his consulting business
ystein Flenning General manager/managing director, Telenor Arena
Prior to the Telenor Arena, ystein was GM/MD at the Exporama Centre, the second largest fair and
exhibition center in Norway. He is a lawyer by training.
Jef Fisher Contract manager, Hunt Construction Group
Jef is a 31-year veteran of the construction industry. He has served as the contract manager on some
notable sports facilities: Barclays Center, a design-build project in Brooklyn, NY; Citi Field, New York, NY;
Sun Life Stadium, Miami, FL; and Toyota Center (preconstruction), Houston, TX. Jef is a graduate of
Purdue University in West Lafayette, IN with a BS in Building and Construction Technology.
Rudolph P. Frizzi, PE, GE, D.GE
Senior principal, Langan Engineering and Environmental Services
Rudy is a senior principal with Langan Engineering and Environmental Services, a premier provider of
integrated geotechnical, environmental, and land development engineering consulting services.
Langans over 600 professionals are located in regional ofces across the US and internationally in Greece
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speaker Biographies
and the United Arab Emirates. Rudy has extensive geotechnical engineering design and construction experience
throughout California, the United States and internationally. He is a registered geotechnical engineer in California, a
registered professional engineer in ten states, and a diplomate geotechnical engineer of The Academy of Geo-
Professionals. Rudy actively consults and regularly presents technical papers and lectures on various foundation
design and geotechnical engineering issues.
Dr Jon Galsworthy, PhD, PEng Principal/project consultant, RWDI
Jon joined RWDI in 2009 as a project director. He is a wind engineering expert, with recognized
contributions to the response of tall chimneys subjected to wind loads. His previous experience has
been as director or principal engineer for wind engineering studies of hundreds of structures including
buildings, chimneys and stadia. Jon is a member of various technical committees of the ASCE and ACI.
Ryan Gedney, AIA Senior designer, 360 Architecture
As senior sports designer with 360 Architecture, Ryan identifes emerging design opportunities utilizing
evolving technologies. He embraces the notion that the next project should explore the boundaries of
program, function and context, and not be a mere refection of a similar, most recently completed, stadia.
Scott V. Gerard Principal and electrical project manager, M-E Engineers Inc
Scotts responsibilities include coordinating between clients and owners with regard to all of the
electrical and specialty systems of the project; determining the scope of work on the project; providing
fnal construction documents; and managing the project throughout construction. He recently was the
senior electrical engineer responsible for the design of the new Dallas Cowboys Stadium and the University of
Phoenix Stadium in Glendale, Arizona for the Arizona Cardinals NFL team. His career includes over 20 years in the
design and construction of sports facilities and entertainment centers. He has also designed the fber-optic
network systems, security card access systems (including CCTV monitoring) and fre alarm systems for several
major projects.
Daniel Gidney Chief executive, Ricoh Arena
Daniel Gidney joined the Ricoh Arena as chief executive in October 2006, and has led the business to
signifcant growth. The Ricoh Arena has won multiple awards in only four years with Daniel, securing the
Olympic Games and the Rugby World Cup to the venue and to the region. Prioritising the customer
journey and developing multiple revenue streams from varying markets has been the focus. Daniel is an expert in
third-party income generation in PFI contracts, and has developed this experience in the leisure and health sectors.
Dan Guerrero Director of Athletics, UCLA
Dan Guerrero is completing his ninth year as UCLAs Director of Athletics. UCLA leads the nation with 106
NCAA team championships won and Bruin teams have earned 20 NCAA titles during his tenure. Under
Guerreros guidance, UCLA continues to aggressively enhance its athletic facilities including several
additions to its student-athlete training center, a new golf practice facility, a softball stadium renovation, and
baseball stadium improvements. A $14-million aquatic center was completed in the summer of 2009 and the $136
million renovation of legendary Pauley Pavilion is scheduled for completion in Fall 2012. In a joint venture with the
Tournament of Roses and City of Pasadena, UCLA is also undergoing a $152 million renovation to its home football
facility, the Rose Bowl Stadium in Pasadena. Prior to UCLA, UC Irvine experienced unprecedented activity in athletic
facilities development while Guerrero was Director of Athletics. In his fnal fve years, he was the driving force
behind $38 million of newly constructed or renovated facilities. These projects included a newly renovated track
and soccer complex, a 64-meter competitive swimming pool, a baseball stadium and the Anteater Recreation
Center, one of the premier recreation centers in the country.
Jean-Christophe Giletta CEO, STADEFRANCE Live Events
Jean-Christophe Giletta started his career at IMG (Mark H. McCormack group of companies), and spent 10
years organizing sporting events and classical music productions. He joined the team of the Consortium
Stade de France in 1997 as development and programming director. After seven years at the helm of
event and production at the Stade de France, he became deputy managing director. In 2009, Jean-Christophe
Giletta was appointed chairman and CEO of STADEFRANCE Live Events. His goal is to make STADEFRANCE Live
Events become a benchmark player in the stadium content creation market in fve years time.
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speaker Biographies
Matthew T. Hall Sports journalist, San Diego Tribune
Matthew T. Hall covers the communities of San Diego and the Chargers search for a new stadium. He
joined The San Diego Union-Tribune in 2001. Matthew has covered San Diego City Hall, local politics and
east and north San Diego County. Previously he wrote about local government at the San Diego Daily
Transcript, and worked at newspapers in New Hampshire, including the Concord Monitor, where he covered the
1996 presidential primary and state and local government.
Harold C. Hansen, CFE Director, Life Safety and Security, IAAM
Harold Hansen is a veteran with over 35 years experience in the management of public assembly
facilities. Since 2007 he has been director of Life Safety and Security for IAAM, providing staf support to
programs and projects regarding safety and security for the public assembly industry. His previous
positions include manager of the Sioux City Municipal Auditorium and GM of the Peoria Civic Center. Also in Peoria,
he became the chief executive for an IHL hockey franchise that the venue owned and operated. In 1996 Harold
was appointed executive director of the Topeka Performing Arts Center before becoming director of the University
of Illinois Pavilion, a 10,000-seat sports arena, in 2002.
Robert Hart VP, Hunt Construction
Robert F. Hart graduated from Arizona State University in 1990 with a B.S. in Construction Engineering.
Bob is a LEED Accredited Professional and has worked for Hunt Construction Group, Inc. for 22 years
beginning his career as a carpenter at the APS Corporate Headquarters in Phoenix. His collegiate
stadium experience includes the role of Project Executive on the University of Oregon Autzen Stadium Expansion
and Remodel as well as their recent Turf Replacement project. He was also the Project Executive on the Oregon
State Universitys Reser Stadium Expansion Phase I & II as well as the Sports Performance Center Phase I & II. Bobs
additional experience in athletic facilities includes SAFECO Field in Seattle, AT&T Park in San Francisco, Chukchansi
Park in Fresno and the University of Phoenix Stadium in Glendale AZ.
Erleen Hatfeld, PE, AIA, LEED AP Partner at Buro Happold
Erleen Hatfeld, PE, AIA, LEED AP, is a Partner at Buro Happold based in New York and has 20 years of
experience in structural engineering, with an emphasis in sports design. Current notable projects include
the Natal Stadium for the Brazil 2014 World Cup and the new Lincoln Arena. She sits on the national
boards of the Pankow and ATC committees and is the chair of the American Institute of Architects NY Technology
Committee. She frequently presents on new technologies in engineering and architecture. In addition, she teaches
graduate architecture classes at Yale University
Bernd Helmstadt Managing director, Nssli
Bernd is a graduate civil engineer. After completing his studies in 1990, he started work for the newly
established Nssli subsidiary in Germany. Since 1992 he has played a decisive role as MD of Nssli
(Deutschland) GmbH, and since 1998 he has also been responsible for the subsidiary in Austria. Bernd
acquired his knowledge of economics by attending various management and personnel management seminars at
the University of St. Gallen. He has been actively involved in many key projects worldwide, ranging from eight
Olympic Games and a number of World Championships, to world exhibitions, concert tours and musicals.
Guy Hedderwick Commercial director, Dunedin Venues Management Ltd
The company is opening a new stadium that will hold 31,000 people and it is scheduled to be open by August
2011, called the Forsyth Barr Stadium, as well as the Cities Convention Centre and the Edgar Centre, an indoor
court sports center. Formerly Guy was general manager Octagon Sports, director of Boarding and International
Students Waitaki Boys, CEO of Hellenic Football Club and Black Leopards Football Club, and commercial
manager Border Rugby and Sharks Rugby, including Rugby World Cup South Africa.
Tracy V. Hughes
WW Business Development, Cisco Sports and Entertainment
Tracy Hughes co-founded Ciscos Sports and Entertainment practice in 2006. Leveraging her 24 years in
the industry, Tracy currently leads Worldwide Business Development for the Sports and Entertainment
Solutions Group, focusing on industry relevancy, non-traditional partnerships, and innovative business
models.
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speaker Biographies
John M. Hutchings Principal, HKS Inc
John has managed some of the most signifcant sports stadia in the world including the new Liverpool
Football Club Stadium in Stanley Park; Lucas Oil Stadium, home of the Indianapolis Colts; Miller Park,
home of MLBs Milwaukee Brewers; American Airlines Center, home of the Dallas Mavericks and Dallas
Stars; and the new Minneapolis Stadium, future home of the Minnesota Vikings.
Paul Hyett Principal, HKS Inc
Based in London, Paul has been involved in a wide range of sports work including the new stadium for
Liverpool Football Club. Current work includes arena and stadium projects in the Middle East and Iraq.
Paul is a past president of the Royal Institute of British Architects.
Sheldon King Director, The Product People
Sheldon has designed and developed products for major seating projects, such as the 2000 Olympic
Stadium, the 4th Generation Millennium Train and Arsenals Emirates Stadium. He is director of The
Product People development group, which designs and manufactures The BOX Seat, recently used at
the 2010 Winter Olympics, 2010 World Cup South Africa and in multiple stadium venues throughout Europe and
America last year. Additionally Sheldon is the new business development manager for Arena Seating, the UKs
largest permanent, semi-permanent and temporary seating company.
Frederick C. Krenson, AIA
Vice president, Rosser International Inc
Fred is a vice president of Rosser International Inc, one of the leading architecture and engineering frms
in the south-east. As director of Rossers Sports & Entertainment Group, his design experience includes
stadia, arenas and recreation facilities. During his 30-year career, Fred has made signifcant contributions
to the way sports and exhibition facilities are designed. He has been at the forefront of the collegiate market,
working with universities to design sports facilities that help meet recruiting, revenue and image goals. Freds
designs enhance the spectator experience, generate revenue and promote a winning image.
Hubert Kostal
Vice president of Sales and Marketing, Radiant Imaging
Hubert Kostal has 25 years of experience in executive sales and marketing positions in companies
addressing industrial, consumer electronics, communications and defense markets. He holds a PhD In
Mathematics from The University of Texas at Austin.
Ted Leamy
Operations director, Pro Media/Ultrasound - Serb Systems Inc
Ted has been involved in live sound reinforcement since the early 1970s. From 1978 to 2000 he held a
number of positions at the touring sound company Electrotec/Electrosound, all the way up to president.
From 2000 to 2007 Leamy worked as VP of Installed Sound in charge of JBL Professionals installed sound
area. Installations using products developed under his guidance include numerous NFL, NBA, NHL and major
league baseball facilities. Ted is currently employed as the chief operating ofcer at Pro Media/UltraSound,
managing day-to-day business including the actual integration and operation of audio, AV and broadcast cabling
systems in major sports facilities.
Tim Leiweke
President and CEO, AEG Worldwide
Timothy J. Leiweke was recently selected by the Los Angeles Times as one of the 100 most infuential
people in southern California, and by Sports Business Journal as its Executive of the Year. AEG is a global
live entertainment organization capable of developing, producing, promoting, marketing and managing
sports and entertainment programming in facilities owned and operated by AEG as well as numerous other
afliated venues. AEG Live, the companys live entertainment division, is one of the worlds leading concert
promotions and touring organizations. Under Leiwekes direction, AEG Development is focused on the creation of
several multi-faceted sports and entertainment districts including the newly opened LA Live, a four million square
foot/US$2.5 billion sports and entertainment district adjacent to Staples Center.
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speaker Biographies
Stefan Lehnert CEO, Vector Foiltec
Dr Stefan Lehnert studied Mechanical Engineering at Hanover University of Technology. An additional
degree in Business Administration and a PhD thesis on strategic management processes at
Braunschweig University of Technology laid the groundwork for establishing Vector Foiltec Group in
1982. Since starting the development of ETFE systems for architectural applications, he has been a director and
joint partner. His expertise in mechanical engineering helped in the development of ETFE welding equipment, and
his life-long experience in developing high-level ocean racing sails was instrumental in developing technical
solutions for ETFE foil systems.
George E. Leventis, P.E. Senior principal, Langan Engineering and Environmental Services
George E. Leventis, P.E. is a senior principal of Langan Engineering and Environmental Services, a 570-
person, 40-year-old consulting frm specializing in land development, geotechnical, environmental, site/
civil, trafc and natural resources engineering. In this capacity he has been in charge of the companys
operations in New York City since the early 1990s. Between 1998 and 2001 George also served as director general
of the Organizing Committee for the Olympic Games, Athens 2004, S.A., overseeing all activities related to Olympic
works and the environment. Most recently, as president of Langan International, George has been leading the frms
growing international practice.
Robert Mankin, AIA, LEED AP Partner, NBBJ
Robert Mankin is the strategic leader of NBBJs sports design practice. His focus is on the creative
integration of alternative programs, such as commercial or cultural use, into sports facilities, with the goal
of creating a more sustainable user base, an environmentally intelligent design, and a more memorable
fan experience. Robert has a deep background in corporate, mixed-use and civic projects. By combining
experience in these other project types with his passion for the design of stadiums and arenas, Robert is able to
bring new ideas that help integrate the sports facility into the urban or campus fabric.
Lisa Matthiessen, AIA LEED AP LEED Faculty Principal, Buro Happold
Lisa Fay Matthiessen is an architect with over 23 years experience in design and construction, with an
emphasis on sustainable design. She has experience in delivering a variety of services, from LEED project
management on individual building projects to policy development and sustainability master planning
on the city and university level. She is currently serving on the GSAs National Registry of Peer Professionals, as vice
chair of the LEED Market Advisory Committee, and as technical advisor to the Clinton Climate Initiative.
William McCullough Principal, EwingCole
Bill has dedicated much of his professional life to understanding the intricacies of sports facilities; he has
over 15 years experience in programming, planning and designing sports and entertainment projects.
During initial planning and pre-design stages, Bill leads the development of project programs, functional
planning concepts and design strategies, and works closely with key stakeholders to create fnal design concepts.
He ensures that all constituent needs are addressed and accounted for in the fnal program. Bill recently completed
projects for the Kentucky Horse Park, host of the FEI World Equestrian Games, and the redevelopment of the
Meteor Sports Complex in Dnepropetrovsk, Ukraine.
Terry McDonnell Principal, Halcrow Yolles
Terry joined Halcrow Yolles in 2007 as a principal, to provide leadership for the Halcrow Yolles United
States practice. Prior to joining Halcrow Yolles Terry spent 10 years working on high-performance
building designs that included complex engineering systems. His portfolio includes the structural design
and review of a variety of stadium projects including working on the adaptive reuse of Soldier Field and US Cellular
Field in Chicago. Terry is currently the Chicago ofce manager for Halcrow Inc.
Dan Meis Senior principal, Populous
Named one of Time magazines 100 innovators in the world of sports, Dan Meis, FAIA, brings an award-
winning international design portfolio to Populous. His work over the past 25 years has spanned four
continents, including developments in the United Kingdom, Japan, United States, China, Brazil and Qatar.
In the US, Meis Staples Center design is often recognized as one of the worlds leading arenas; his Paul Brown
Stadium was the frst NFL stadium to win an American Institute of Architects design award. Meis twice was
recognized as a Sports Business Journal 40 under 40 award winner.
www.stadiadesignandtechnology.com www.stadiadesignandtechnology.com
speaker Biographies
Fred Mendoza
Vice chairman, Qwest Field, Washington State Public Stadium Authority
Fred Mendoza has been an advocate for soccer for many years, and his goal of building a world-class
soccer stadium in the Seattle area has been achieved at Qwest Field. After 31 years of public and private
law practice, Fred formed Mendoza Law Center in 2006 to focus on the representation of individuals and
organizations in all types of business and real estate transactions, providing clients with personal attention, sensible
solutions and trusted advice. Prior to entering private practice, Mendoza served as King County deputy
prosecuting attorney in the criminal and fraud divisions.
Brian Mirakian Associate principal, Populous
Brian leads the frms approach to branded environments, where design, sponsor activation and the
buildings brand story combine to form the basis for a fan experience that is meaningful, enjoyable and
memorable. Brians work has enlivened such projects as CONSOL Energy Center in Pittsburgh, the KFC
Yum! Center in Louisville, the New Arrowhead Stadium in Kansas City and the Beijing Olympic Arena in China.
Bob Newman Chief operating ofcer, AEG Facilities
Bob Newman has a proven track record of building facility management teams on the professional and
collegiate level, as well as an extensive background in marketing, sales and facility operations. Bobs
unique blend of large arena marketing and operating experience has played a major role in AEG Facilities
worldwide expansion. He has been responsible for the development and implementation of AEG Facilities
ongoing business plan of acquiring venues in key locations, promoting national and international live
entertainment tours as well as creating and acquiring a variety of programming for arenas and theaters.
Peter Oliver Sales and marketing director - Green 4 Solutions
Peter founded Green 4 Solutions in 2006 as a specialist CRM provider to the sports and leisure market.
Peter has built a business that enables sports franchises and clubs to focus on customer retention and
increased supporter revenues. Having worked with many high-profle sports organizations including
Arsenal Football Club, AEG, LeMans Football Club, The Football League and The Rugby Football League, Peter has
built up a wealth of knowledge in sports CRM best practice.
Greg Otto Partner at Buro Happold
Greg Otto is a Partner at Buro Happold based in Los Angles. Greg brings a critical knowledge of sports
venue design and his training in architecture and engineering gives him a unique awareness of the
design potential that structure can provide. Gregs portfolio of sports projects includes work that
required the integration of seismic requirements without compromising the architectural design. He specializes in
collaboration with architects and the design team to produce lightweight, elegant solutions.
Tom Paci Vice president, director of preconstruction services, Turner Construction Company
Tom Paci has spent his entire 40-year construction career at Turner, and has used his expertise on literally
billions of dollars of sports projects for over 30 years. For the past 15 years he has led the companys
preconstruction eforts on major sports facilities.
Dr Julien Piwowar President, Pacifa Decision
Julien founded Pacifa Decision in 2009 after receiving his PhD in Systems Optimization and Security from
the University of Technology in Troyes (France), where he is also currently teaching. He obtained his
Mechanical Engineering degree and Masters degree in Security in 2005 and 2006 respectively. Since
2005 he has worked in various entertainment and sport facilities, in security management. He was also a semi-
professional soccer player between 2006 and 2008 in ESTAC, which gives him a global view of sports organization.
Robert Rayborn
Project executive, Turner Construction Company
Robert Rayborn has enjoyed a 33-year career in the construction industry, and has had a direct, creative
impact on over 15 major sporting venues. He is currently a project executive at Turner, is a registered
architect and a LEED accredited professional.
www.stadiadesignandtechnology.com
speaker Biographies
Alastair Richardson Director, Cox Architecture
Alastair is one of Australias most experienced sports architects, with over 15 years of practice in the
development, design and delivery of complex stadia. While with Populous, Alastair led the design of
Eden Park and the revolutionary Forsyth Barr Stadium in Dunedin.
Tim Romani President and CEO, Icon Venue Group
Tim Romani has developed sports and entertainment projects spanning each of the fve major American
professional sports leagues and international leagues. He is lead executive for numerous public
authorities and private sports franchises, responsible for venue projects throughout the US and Europe:
Tim is executive director of the Illinois Sports Facilities Authority (Comiskey Park Chicago, Illinois), president of
Ascent Arena Company (Pepsi Center Denver, Colorado), executive director of the Metropolitan Football Stadium
District (INVESCO Field at Mile High Denver, Colorado) and vice chancellor of Planning and Development for the
University of Colorado (Anschutz Medical Campus Aurora, Colorado).
Mike Rogers Vice president, Smith Seckman Reid
Mike Rogers has over 25 years experience in mechanical engineering and systems design for sports and
entertainment facilities. He currently heads up the sports practice for Smith Seckman Reid.
Matthew Rossetti, AIA, LEED AP President, Rossetti
As president of Rossetti Architects, Matt leads the frms strategic initiatives for creating innovative design
and value for clients. Since assuming the role of president in 1999, Matt has grown the 40-year-old
business into an internationally recognized design frm with a portfolio of award-winning sports,
entertainment and mixed-use projects.
Rodger A. Russ Product manager Americas, Kalzip
Rodger Russ brings 24 years of metal roofng industry experience with him, and has performed in a
variety of capacities including: installation, training, roof inspection, design assist, consulting, warranty
management, product sales and sales management.
Lee Slade, P.E. Senior principal, Walter P. Moore
Walter P. Moore is one of the worlds leading structural designers of sports venues, with six built
retractable-roof stadiums to its credit, including Cowboys Stadium, University of Phoenix Stadium, Lucas
Oil Stadium, and the retractable roof for Miamis new MLB ballpark. Lee Slade, a 35-year veteran with over
20 years in sports design, has been an active contributor to many of the frms signature sports projects.
Michael Soligo, PEng Principal/president & CEO, RWDI
Michael joined the company in 1988 and became a principal of the frm in 1994. For several years he
served as vice president, Marketing, where he was responsible for leading the frms business
development eforts. Michael is a microclimate specialist and has considerable experience in managing
and conducting pedestrian-level wind, wind pressure, wind loading, snow and environmental studies. He has
extensive international experience related to sports facilities, hotels, casinos, resorts and the development of
unique pedestrian/spectator comfort criteria.
Doug Thornton Senior vice president Stadiums/Arenas , SMG Louisiana Superdome
During his 14 years at SMG, Doug has been a leader in producing several high-profle events including
two NFL Super Bowls. In 2006 he led the US$210 million efort to rebuild the Superdome in the aftermath
of Hurricane Katrina. More recently Doug led the design and construction of Champions Square outside
the Louisiana Superdome. The innovative project will provide high-energy game day atmosphere plus a year-round
opportunity to generate excitement and revenue.
Tom Tingle Vice president, North America Business Development, Intelligent Engineering
Tom leads the companys North America business development eforts in the area of sports facilities for
its SPS Terrace product. He is a registered architect with more than 25 years experience in sports facility
design and construction, working for and with such frms as Populous, Ellerbe Becket and HNTB.
www.stadiadesignandtechnology.com www.stadiadesignandtechnology.com
speaker Biographies
Ron Turner, FAIA Director sports/entertainment, Gensler
Ron Turner is a recognized leader in sports facility design. He has built an impressive portfolio of
emblematic design that promotes revenue generation and embraces innovative technologies. Ron has
led design teams for prestigious and innovative sports venues, including the frst retractable-roof
ballpark in the United States Chase Field in Phoenix along with award-winning NFL stadium facilities for the
Philadelphia Eagles (Lincoln Financial Field) and the Cincinnati Bengals (Paul Brown Stadium).
Thomas J. Webb, P.E. Executive vice president, general manager, Skanska USA Building
Tom Webb has 28 years of professional construction experience, 25 of which have been spent with
Skanska. As a senior-level construction executive, Tom possesses expertise in business development,
marketing, strategic client development, multi-disciplinary team management and project delivery. In his
role as executive vice president, general manager, Tom is responsible for the overall business operations in the
Metro New York region. In his previous role as project executive, Tom was involved in the complex, award-winning
New Meadowlands Stadium project.
Thomas Wiedner Director, marketing and business development, Smartmachine
Thomas Wiedner provides leading-edge mobile ticketing solutions to sports and entertainment venues,
in addition to other industries. Before joining the Austrian innovation leader, Thomas was with Skidata,
being responsible for ticketing and access management solutions e.g. at the FIFA World Cup.
Mark A. Williams Principal, HKS Inc
Mark currently serves as director of Business Development for the HKS Sports and Entertainment Group.
As an HKS principal with over 21 years experience, Marks unique diversity within the profession allows
him to maintain an active role throughout the life of a project. His involvement primarily focuses around
the venues programming, overall project design direction, client communication and project management. Mark
has recently programmed and completed venues for the National Football League, Major League Baseball, National
Hockey League, National Basketball Association and international soccer.
Mike Woollen Managing principal, Odell Associates Inc
Mike Woollen is an architect and managing principal of Odells Charlotte, NC ofce, and director of Odells
Sports and Entertainment Design Studio. He has been responsible for the design of dozens of sports
stadiums and arenas for municipal, university and professional sports clients.
Ian Wolfe Principal, Acoustical Design Group
As a partner in Acoustical Design Group, Ian Wolfe directs the frms sound and audiovisual systems
design team. His involvement with sound in sports facilities began in 1982 at Vancouvers BC Place. Since
then he has provided design and consulting services for hundreds of arenas and stadia worldwide.
Jack Wrightson Principal, WJHW.
Jack Wrightson has extensive experience in sports and public assembly work, and is a founding principal
at WJHW, programming and designing entertainment, audio and display technologies. He was worked
on well over 100 sports projects including professional, minor league and collegiate venues.
Adrian Velicescu CEO and creative director, StandardVision LLC
Adrian Velicescu is the founder and CEO of StandardVision LLC. He is an internationally acclaimed
flmmaker, designer and urban media technologist.

Lee Zeidman Vice president/general manager, STAPLES Center, Nokia Theatre L.A. LIVE & L.A. LIVE
As senior vice president and general manager of Staples Center, Nokia Theatre L.A. LIVE and L.A. LIVE, Lee
Zeidman is responsible for the event services and operations at the venues and the downtown Los
Angeles sports and entertainment district. Lee and his staf also oversee Staples Centers overall day-to-
day support for its tenants, clients and partners.
360 Architecture Acoustical Design Group AEG Facilities AEG Worldwide
Bayer MaterialScience Buro Happold Buro Happold Consulting Engineers
Callahan Studios CBS Sports CEI Architecture Planning Interiors Cox
Architecture DCFC - Cowboys Stadium Dunedin Venues Management Ellerbe
Becket EwingCole FabriTec Structures Fox Sports Gensler Halcrow Yolles
HKS Hunt Construction Group Intelligent Engineering Kalzip Langan
Engineering & Environmental Services Los Angeles Department of Water and
Power M-E Engineers Mitsubishi NBBJ Nssli Pacifa Decision Pro Media
Ultrasound Radiant Imaging Rosser International Rossetti Rowan Williams
Davies & Irwin Sempra Utilites Skanska USA Building Inc SMG - Reliant Park
Smith Seckman Reid The Product People Turner Construction Company
Vector Foiltec Walter P. Moore and Associates William Caruso & Associates
WJHW AIA - Los Angeles Chapter Architectural Wall Systems Arizon Structures
Birdair Clark Construction Group LLC Community Professional Loudspeakers
USA Corsair Display Systems LLC Duo-Gard Industries Inc EventDeck
Garaventa Lift Green 4 Solutions Limited Harman International Hightex IAVM
Logo Hooks Inc Manhattan Construction Mortenson Construction Musco
Lighting NanaWall Systems Inc Pacifa Decision PCL Construction Services
Inc Odell Associates Inc Ping HD Rowan Williams Davies & Irwin SABIC
Innovative Plastics Stadia Design & Technology 2012 Skidata AG Smartmachine
SPS Terraces Stadia magazine Stadium and Arena Management magazine
Standard Vision LLC Structal-Heavy Steel Construction, a division of Canam
Group SunBriteTV LLC TEPCO Contract Glazing Inc Tomra North America
The Box Seat Uni-Systems U.S. Green Building Council - Los Angeles Chapter
Vector Foiltec LLC Arena Estadios Barton Malow Company list updated 14.02.2011
WHO IS PARTICIPATING AT
STADIA DESIGN & TECHNOLOGY?
360 Architecture Acoustical Design Group AEG Facilities AEG Worldwide
Bayer MaterialScience Buro Happold Buro Happold Consulting Engineers
Callahan Studios CBS Sports CEI Architecture Planning Interiors Cox
Architecture DCFC - Cowboys Stadium Dunedin Venues Management Ellerbe
Becket EwingCole FabriTec Structures Fox Sports Gensler Halcrow Yolles
HKS Hunt Construction Group Intelligent Engineering Kalzip Langan
Engineering & Environmental Services Los Angeles Department of Water and
Power M-E Engineers Mitsubishi NBBJ Nssli Pacifa Decision Pro Media
Ultrasound Radiant Imaging Rosser International Rossetti Rowan Williams
Davies & Irwin Sempra Utilites Skanska USA Building Inc SMG - Reliant Park
Smith Seckman Reid The Product People Turner Construction Company
Vector Foiltec Walter P. Moore and Associates William Caruso & Associates
WJHW AIA - Los Angeles Chapter Architectural Wall Systems Arizon Structures
Birdair Clark Construction Group LLC Community Professional Loudspeakers
USA Corsair Display Systems LLC Duo-Gard Industries Inc EventDeck
Garaventa Lift Green 4 Solutions Limited Harman International Hightex IAVM
Logo Hooks Inc Manhattan Construction Mortenson Construction Musco
Lighting NanaWall Systems Inc Pacifa Decision PCL Construction Services
Inc Odell Associates Inc Ping HD Rowan Williams Davies & Irwin SABIC
Innovative Plastics Stadia Design & Technology 2012 Skidata AG Smartmachine
SPS Terraces Stadia magazine Stadium and Arena Management magazine
Standard Vision LLC Structal-Heavy Steel Construction, a division of Canam
Group SunBriteTV LLC TEPCO Contract Glazing Inc Tomra North America
The Box Seat Uni-Systems U.S. Green Building Council - Los Angeles Chapter
Vector Foiltec LLC Arena Estadios Barton Malow Company list updated 14.02.2011
ALMOST 100 EXHIBITORS
EXPECTED!!!
Established as one of the most infuential forums for the selection of suppliers to sports
venue projects across the globe, the exhibition hall provides an unrivalled opportunity for
visitors to see and experience the very latest innovations for the sports venue industry.
From access control and smartcard technology through to synthetic turf and security and
seating solutions, visitors will fnd that the exhibition always has something new to discover,
with many companies using the exhibition as a platform to launch new products, services
and technologies for stadiums and arenas.
NEW FOR 2011: NEW PROJECTS AND REMODEL PAVILION
This years show will have an even greater focus on new sports projects that have been
given the green light to start development, and also on projects to renovate and
remodel existing stadiums. In an exciting new initiative we have included a New Projects
and Remodel Pavilion within the exhibition hall, where the relevant project teams and
organizing committees will be invited to showcase their plans. This gives them a unique
opportunity to meet with supplier exhibitors to discuss their new project requirements.
For further information about Stadia Design & Technology Expo 2011 please contact
Sam Wibrew
From North America please call 347 404 5119.
From other countries please call +44 208 133 7678
Email: s.wibrew@ukintpress.com
www.stadiadesignandtechnology.com
ThE ExhIbITION
CO-LOCATED WITH EVENT LIVE EXPO 2011
THE TRADE SHOW FOR LIVE EVENT OWNERS,
PROMOTERS AND PRODUCERS
WWW.EVENTLIVE-EXPO.COM
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WWW. S T A D I A - M A G A Z I N E . C O M
Inside:
Cash advance: UEFAs new finance rules underline stadias vital revenue role
Twice as nice: Kansas Citys
Truman Sports Complex undergoes a multimillion dollar refit
T H E O F F I C I A L P U B L I C A T I O N O F S T A D I A D E S I G N & T E C H N O L O G Y 2 0 1 1
THE MAGAZINE FOR
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www.stadiadesignandtechnology.com
Contact the organizers
UKIP Media & Events, Abinger House, Church Street, Dorking, Surrey, RH4 1DF, UK
For further details on the forum please contact: Samuel Gee
Tel: +44 1306 871209 | Fax: +44 1306 877411 |
Email: samuelgee@ukintpress.com | www.stadiadesignandtechnology.com
For further details on the expo please contact Sam Wibrew: s.wibrew@ukintpress.com
Thanks to our title sponsor
Thanks to our event sponsors
Buro Happold

AIA Los Angeles


A Chapter of the American Institute of Architects
Thanks to the IAVM International Stadium Management
Conference Committee
ROSSETTI
Thanks to our event partners