Research Proposal

1. Title:
Integration of Organizational/Business Strategy to link Critical Success Factors for key
performance initiatives.

2. Problem:
Business organizations in general come across variety of challenges while they are pursuing
their business objectives. Most of the time challenges may appear as threats to the business
whereas visionary approach may help to direct the organization to find out possible business
promotion opportunities out of the prevailing situation. Such like situations are better
resolved through the most suitable business strategy to swiftly identify critical success factors
and key performance initiatives to transform the business challenges into fruitful
opportunities instead of discouraging challenges that is threats. The statement of the research
problem happens to be real time scenario which will help to understand the mechanical for
finding solutions leading to successful business operations.

3. Research Development
To make the research useful and beneficial for resolving the issues mentioned in the
statement of the problem. Effort has been made to carefully identify and workout the research
questions given here under:

A) Research Questions:

a. To carry out realistic assessment of business/corporate strategies to run the
operations and processes successfully to achieve the organizational goals.

b. To find out the critical success factors which are very important for the success
of business strategies and also to link them with key performance initiatives?

c. Compare the current critical success factors focused and perceived by the
organization and are part of their strategic decisions with international practiced
critical success factors for finding out lacking areas or deficiencies in business
units.

Research Proposal
d. To propose best strategic solutions for assuring improvements through linking
the key performance initiatives with the identified critical success factors.

B) Framework:

Having identified the research questions following is the proposed frame work to proceed
with the research assignment as per details given here under:

a) Literature Review:

In the light of problem statement and research questions a comprehensive literature
review is planned to be done within a reasonable frame of time. Literature review will
surely update the latest concepts, strategies and research innovations as being applied
in the business worldwide. Literature review will ultimately lead to the most logical
inferences to provide clear prospective of the situation for the proposed research area.

b) Construction of the Questionnaire:

Quality of the literature review and its inferences will lay down sound foundations for
working out and construction of the questionnaire for the collection of the research
information and data.

c) Research Methodology:

The nature of the research area requires the application mixed approach of research
method that is i.e. qualitative and quantitative research method.

d) Population and Sample Size:

A reasonable number of business units and related professionals will be picked up to
provide a logical and convincing base line from where research data will be managed
for collection and subsequent analysis. Care will be exercised for not adopting to less
a sample size or too much a sample size to avoid wastage of time and resources. As
Research Proposal
such, focus will remain for fixing up a meaningful and representative sample size to
support the research data.

e) Findings, Analysis and Discussion:

Suitable hypothesis will be framed and put to testing based on the collected data with
the help of statistical techniques. In addition to the above reliability test, correlation
test and other applicable statistical methods may also be applied to verify and validate
the results of the research.

f) Conclusion:

Finally the summary of findings and conclusion will be reached at the end of the
completion of the research data.

C) Potential benefits:

To verify the efficacy and adequacy of strategic management practices in the
business units.

To ferret out the key success factors and integrate them with business strategy to
execute it successfully.

To find out the future scenarios both of internal and external environments to
design strategy according to them.

This research will help the organization in developing integrated strategic
planning and will prevent the potential failure to the organizations and help for
its success and survival in the market.

This will also help the governance to improve the lacking areas and fill the gaps
in the business strategy to achieve competitive advantage.

Research Proposal
D) Implementation:

Implementation in the light of frame work given above for the outline and research
development plan, all these steps will be followed in accordance with the time frame
given.