OUCHING

Horizons
NEW
A
fter a tenacious and
persevering odyssey to
realize their dreams, they
are able to carve their names
on the stone of success and
extend their reputation beyond
the obvious in a very short
duration. This is exactly what
sets Homes Connect apart from
its competition enabling them to
ascend the countrys real estate
rmament as a scintillating and
a radiant new star. With strong
industry association, unequivocal
commitments to customers, they
left no stone unturned to emerge
as a robust and substantial
player in the real estate market
at Delhi/NCR. With each passing
day, the company has been
scaling new heights. The group
is a real trendsetter when it
comes to real estate consulting
in this contemporary global
scenario and has simultaneously
ensured that the horizons of
excellence are explored with
utmost perfection. To add
further to this perfection, they
have strong pillars of hands-on
experience by their side. The
group has strong association
with some of the leading
property developers. Homes
Connect is a professionally
managed company led by a team
of outstanding professionals
with more than a decade of
experience in the world of real
estate sector. It is in fact, one of
the fastest growing real estate
consulting companies and is the
project underwriter for some of
North Indias biggest developers.
By Jalaj Roy Choudhury
34 PROPERTY OBSERVER May 2014
COVE R STORY
MISSION
Their mission is to ofer veried properties at best
prices from Real estate developers and sole aim is
to ensure that customers get value for their hard
earned money or return on their investment and
of everything else has been the key to building an
ever-extending base of satised customers over and
over again.
VISION
To provide unmatched investment opportunities to
their customers with the help of their motivated and
well-trained real estate professionals who continu-
ally strive to provide top quality service to individual
clients and customers. As a company they want to
become responsible corporate citizen in the Real
Estate space by ofering world class Real Estate
Advisory to each client.
PHILOSOPHY
The Group has an unequivocal business philosophy
procuring its strength from a belief that it lays stress
on absolute customer satisfaction by ofering them
with cost efective and integrated solutions. With
an ethical approach and professional service, the
company takes pride in taking continuous eforts to
intensify customer value & quality at every step and
simultaneously complying with all environmental and
legal requirements. The Group possesses a dedicated
team of well-trained professionals who continually
strive to provide top quality service for their individual
clients and customers. It is a creative, innovative
and people-oriented organization providing
individual opportunity, personal satisfaction and
rewarding challenges to all members of the rm.
ASSOCIATIONS
WE ARE THE EXCLUSIVE CONSULTING PART-
NER FOR 20+ REALESTATE DEVELOPERS FEW
OF THEM GAURSONS,BRYS GROUP, JAY-
PEE, AJNARA, DLF, ANSALS,OMAXE,PEARL
GROUP,ATS, MAHAGUN, 3CS & COUNTING
THE X FACTOR
A rm believer in the Customer First approach, they
do not believe in making one size ts all. Rather they
have pioneered a process that seeks to understand
your requirement rst. Coupled with their under-
standing of your nances along with your expecta-
tions, both long term as well as short term; they
undertake a research to come up with various options
that takes care of your interest/goal in the best pos-
sible manner. They carry out their due diligence and
maintain nancial transparency so that their clients
have nothing but only good words for them. They
always ensure that at Homes Connect you get a deal
that is nothing but the best.
THE CORE FOCUS
Homes Connect has been setup with a vision to drive
professionalism in the eld of Real Estate Brokerage.
They understand the pulse of the modern day cus-
tomers who expect transparency and ethical prac-
tices, two attributes clichd to be missing in todays
Real Estate sector. At Homes Connect, our approach
is to partner with the customers in realizing their
dreams. They strive to educate their customers, rather
than to sell, since they believe that educated custom-
ers make the best choice for themselves. For them,
putting the Customers interests ahead of everything
else has been the key to building an ever-extending
base of satised customers over and over again. Since
real estate professionals are generally confounded for
overpromising and under-delivering, Homes Connect
feels that the industrys reputation needs an urgent
rehab therefore their prime focus is to provide a
comprehensive quality experience to their customers
by fullling every promise that they make and in fact
they promise only what they intend to deliver.
ONE STOP SOLUTION OFFERINGS
Founded with an aim of providing world-class realty experience,
Homes Connect ofers a wide range of consulting services to build-
ers like Land aquasitions , Project planning , Right product type
, payment plan ,Launching of Projects & three tiers of sales Cycle
to cater to their clients need. It also includes Corporate leasing &
renting, Facilitation for home loans. What also makes them stand
apart is their hands-on approach. They undertake site visits, keep
their clients posted with the latest developments, keep a tab on
construction progress while at the same time negotiate most
lucrative deals.
Understanding client requirement
Positioning of veried project based on onground situation.
Scouting for the best deal.
Facilitation for Applying bank-loan.
Paper-work.
Monitoring progress report post-investment.
Leasing out / reselling the property post-possession
COVE R STORY
36 PROPERTY OBSERVER May 2014 May 2014 PROPERTY OBSERVER 37
THE MANAGEMENT TEAM IS SANCTIFIED WITH A PERFECT BLEND OF
TALENT AND EXPERIENCE. WITH EXPERIENCED PROFESSIONALS AT THE
HELM, THE COMPANYS CORE TEAM COMPRISES SANJEEV VARSHNEY-
Promoter and Founder, RISHABH JAIN- Promoter and Founder AND
KRISHNA KR. SINGH-Director.
Sanjeev Varshney has a vast experience
of more than 13 years in this industry
and his experience says it all. He is
a very well-known name in the real
estate fraternity. The visionary with
his farsighted and prudent approach
has successfully managed to take the
company to new heights of success and
is also enabling the company to swiftly
move up the value chain. The man was
stubborn for success and has nally
managed to achieve it. He has done
his Mastersin Finance & Control from
Lucknow University and has been part
of senior management team for most
part of his career. Customer Delight is
his forte. Over the years, he has been
associated with ICICI Homes Finance,
Standard Chartered Home Finance and
Gaursons India Ltd. His pioneering ef-
forts in the eld, negotiating innovative
deals for customers and companies has
led him from one success to another. At
Homes Connect he is instrumental in
nurturing relationships and laying out
the strategic roadmap for the company.
Krishna Kr. Singh, is IIT Graduate and is a dynamic and
creative thinker with a world of new ideas, strategies
and out of the box plans to make every efort a Big Suc-
cess Story. He has been associated with various years in
IT & telecom industry working with the global brands
like Vodafone, Whompoa Group & Reliance. He was
instrumental and mentored few projects and startups at
incubation centre at IIT Delhi.
He wanted to bring a change in this Realty business by
adding value through his work and hope to change the
image of a real estate consultant in the buyers mind
by promising to help them in choosing not merely a
house but a home of their dreams. He was also one of
the founding members of Neobrix Consulting Under his
dynamic, calculative and intellectual leadership, Homes
Connect has managed to achieve new heights and is
poised at the pinnacle of success.
MANAGEMENT ARCADE
SANJEEV VARSHNEY
Promoter and Founder
KRISHNA KR. SINGH
Director
RISHABH JAIN
Promoter and Founder
Rishabh Jain is a strong driving force of
the company as taking care of overall
development and strategic planning
falls under his realm. With his extensive
knowledge he is a vital connect be-
tween consumers and clients. Rishabh
is a graduate in Business Management
from Delhi University and brings with
him 10+ years of enriched experience in
Finance and Real Estate. Mixing his cre-
ative ideas with his vast experience in
the Project Management & Consulting
eld, he brings the simplest solutions to
the most complex situations. With his
venture of Homes Connect, he carries
forward his legacy experience, which is
key to success in this industry. Rishabh
is also instrumental in nurturing the re-
lationships and laying out the strategic
road map for the company.
38 PROPERTY OBSERVER May 2014 May 2014 PROPERTY OBSERVER 39
COVE R STORY
IN AN EXCLUSIVE ONE-TO-ONE SESSION WITH THE TEAM
OF PROPERTY OBSERVER, THE VISIONARY, MR.K.K.SINGH
GAVE A DETAILED ACCOUNT OF EVERY SEGMENT OF HOMES
CONNECT.
Please lay down the concept based on which, you
laid the foundation of your company.
Homes Connect is one of the fastest growing real
estate consulting companies across Northern India
with a strong footprint at several overseas locations
like Dubai, Singapore & London. The company is a
growing group of hard-core professionals, hailing
from IITs and premier nancial institutions with
impeccable records. We are professionally managed
and led by a team of outstanding professionals with
more than a decade of experience in the world of
Real Estate. The company takes pride in having
created a sound footprint across real estate vertical.
We have emerged as the true consulting partner
amongst North Indias leading developers. Our
range of services includes consulting services, land
acquisition, project planning & launching, marketing,
brand promotion and visibility, sales strategy
formulation and managing 3 tier sales cycle.
Which thought propelled you into this business?
Its our belief that technology and professional
commitment can solve the problems of Indian
real estate sector, which is losing its credibility. Mr.
Sanjeev Varshney having exposure of 12 years with
real estate developers, Mr. Krishna Kr. Singh , an IIT
Graduate having 13 years of consulting experience &
Mr. Rishabh Jain who is an expert of Finance & Land
aggregation came together to create an ethical
platform for customer engagement & sales cycle
improvement for organized real estate and that is
where the foundation stone for Home connect was
laid.
How did you coin the name Homes Connect?
It came when Mr. Sanjeev & Mr. K.K.Singh were in
a discussion panel, which struck them and they
collectively concluded the punch line to be - We
connect everybody from their dream homes.
What are the companys expansion policies?
We are having strong presence in Delhi, Mumbai
and Dubai. We shall be expanding to 25 B Class
cities soon along with overseas locations including
London and Singapore.
How did you come up with the tagline of your
company? Do you live by it practically?
As far as living up to customers expectations is
concerned, right from lead generation to closure
of sale and the after sales support is managed &
integrated through advanced Inhouse IT process,
which helps us to create organized structures that
are quite exceptional in Real estate. Moreover,
we have a separate customer care team for client
servicing whereas our corporate business team ofers
customized realty solutions to our clients.
MARKETING & BRANDING
How are the marketing policies crafted?
The marketing policy for each project is diferent
however what remains common in all the deals is a
customized and customer centric approach.
What strategies did you follow to create a corporate
identity for Homes Connect?
The strategy is a -thronged approach. We have an -
Inhouse IT team, which helps us to enhance our
performance and to become a professional
company
A dedicated customer care team for client
servicing
Corporate business team that ofers customized
realty solutions
Consultative approach with the customers
Seprate team which manages realestate portfolios
investment for HNIs
What diferent do you ofer to your customers?
REQUIREMENT ANALYSIS
Real estate is a dynamic industry and to be equipped
with all updates is a challenge in thegiven times.
Due to lack of time and information customers
generally cannot comprehend theirrequirements in
real estate market. We at Homes Connect understand,
Explore and evaluated the option available based
on therequirement and budget of the customer. We
ofer them the best solutions in terms of their budget,
location, nance and many more ways.
INVESTMENT ADVISORY
Homes Connect is driven by a highly skilled
investment advisory team under Mr. K.K SINGH The
strong researchbase and vast experience bank of this
team provides our investors with excellent investment
option.The in depth researched information with
probable future prospects enables our investors
inmaking the apt choice from the sound and varied
opportunities made available to them.
ORIGINAL BOOKING
Homes Connect is one of the leading channel
partners of the established builders in residential
and commercial projects across northern india Our
volume of business and one-to-one relation with the
esteemed builders enables us in getting properties at
discounted rates, the benets of whichgets directly
Channelized to our customers in the form of best
prices in the market.
TTE TTE
COVE R STORY
40 PROPERTY OBSERVER May 2014 May 2014 PROPERTY OBSERVER 41
PILLARS OF STRENGTH
WHY HOMES CONNECT
An Organized Real-estate Brokerage House
One stop solution for all real estate needs
Managed by Professional Team from of IITs &
Premiere Business Schools
Associated with 20+builders
Successfully executed 15+ corporate deals,
Corporate customer reach of 2 Lakh employees
Professional team of 350+ employees
Zero complaints Zero litigation is key
Provide end to end program management
COMMERCIAL LEASING
Homes Connect has a separates vertical for leasing of
ofce and commercial spaces. We dealwith the top retail
brands and corporates that are looking for property on
lease. We do tie upsfor International brands for Hotels &
Service apartments.
RESALE
Homes Connect operates a separate division for Resale
of properties where we help customersto buy or sell
their properties like apartments, Pent house, Villa, plots
at the best feasible priceof market. In this Endeavour we
aim to ofer our customers all kind of services involved
inpurchase & resale of realestate under one roof
How relevant is customer satisfaction to you?
At Homes Connect, We specializes in intuitively
grasping the needs of the customer , whether its
project related need or price points related We strive
to educate our customers, rather than to sell, since we
believe that educated customers make the best choice
for themselves. For us, putting theCustomers interests
ahead of everything else has been the key to building
an ever-extending base of satised customers over and
over again.
What policies are you planning to establish Homes
Connect as a brand in the realty world?
Ethical practices
Zero complaints, Zero litigation
Providing end to end realty solutions with
consultative approach
Thrust on Value Based systems
Which events connect you with your customers?
We do events including -
Realty Exhibitions
Hi tea sessions
Realestate developers & brokers meet
Referral schemes /Loyalty bonus programs for
existing customersNot only this, we have also
started a helpline for any issues faced by our
existing customers.
Is a personalised approach needed in business
transactions?
To procure enhanced levels of trust from our clients,
we ofer customized realty solutions to each client.
For this, we rst understand their requirement and
then propose required solutions.
How is an employee-owner relationship here?
We consider employees as assets and we hand hold,
groom and train them so that they can create more
value for our ever-increasing customer base and
can contribute to become an organized real estate
company.We have created a career growth plan in
such a manner that any to every individual employee
can reach up to the directors level, provided they
have the capabilities.
How do you motivate your staf to attain their goals?
We keep them motivated through incentives and well-
dened career growth chart. The company also ofers
employee-centric schemes like the best-in-class medi-
claim policy and an inviting Auto loan,complementary
Annual international trip with family etc.
Are HR policies of your company employee centric?
Our HR policies are in tandem with HR policies at any
fortune 500 multinational company.
Your companys mantra is Satisfaction Beyond
Expectation, how far have you been able to achieve
that?
It has just started, we have a really long way to go
from here.
What is the core mantra of your success?
Team work & Ethical practices
Do you take part in any CSR activities?
Yes, we do plant trees under our program named
Homes connect green
Ten years from now, your company shall be?
On the top of world or you can say market leader
What do you have to say to your competitors?
Lets make it organized real estate and increase the
level of professionalism & ethical practices so that
we all should start honoring, commitments any of
its stakeholders customers, Brokers, Builders or
employees.
COVE R STORY
42 PROPERTY OBSERVER May 2014 May 2014 PROPERTY OBSERVER 43