Food inc persuasive documentary, 2009, director writer Robert Kenner
Filmmaker unveils the food industry of the United States, exposing the highly mechanized underbelly hidden from citizen, with consent of American government regulator agencies
Slide 3: Modern era, significant changes to food system First phrase documentary: The way we eat has changed more the last 50 years than in the previous 10 000 Worldwide, we manipulating the food straight from soil to our supermarkets In addition, Americas food supply now controlled many corporations, puts profit ahead instead consumer health, livelihood of the American farmer, safety of workers and environments
Slide 4: Persuasive technique frequently used interview Give personal account on what has happened Or they were eye-witnesses to something which could give further proof to back up facts Or shock the viewer from their past experiences Somebody who is interviewed may be in charge of something which was heavily involved in the documentary's topic.
Director relies on the reportages of journalists Eric Schlosser, a food expert encountered many times in the documentary Since expert interview, audience depend on him and tends to believe to what he says Director always adds content to make the information more appealing to the audience In fact, interviews film always backed up with additional content to back up the statement
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Slide 6: Issue factory farming, how chickens are raised now in contrast of before How multi-national companies can control and manipulate the farmers that they own Targeted audience passage anyone eats chicken, or meat. As same can happen to meat Before interviewing women, dozens cases where farmer declined interview, finally fall to someone whos willing to unveil the truth In this case, interview used to find the truth As shes someone who is correctly positioned Techniques used in order to give further proof to the matter of raising chicken by questioning people who are in that area As heavily involved in the topic, gives the audience reliability to every word she says States this is not farming, it is mass production Audience might not completely be convinced, exclusive footage to back up the statement At this point, audience feels shocked, manner in raising chicken. Shocked from the point she was interviewed, showing truth verbally then visually
Slide 7: Second passage attempts to explore genetically modified food, how gm meat has already invaded our supermarkets Person explaining lost of her child through e-coli She uses emotive language to create empathy Through the use of that, the audience is able to understand the emotions of the person also putting in the persons shoes, therefore be persuaded furthermore by the documentary
Slide 8: Issue is represented through the experience of Barbara Kolwacyk. Purpose raise awareness dangers of the present food industry Achieved through shock and effective use of language on loss of her child Techniques relevant to the issue as it takes a real life example from the individual Case studies are effective to convey a message to audience, and as she says own story, words are more sincere words are chosen specifically in relation with her emotion
Just by knowing situation, it could potentially create feeling of pity. But also make audience scared to consequences of just simply eating Was used to make women story tell own experience, whilst doing that, she employs emotional language to create a bigger impact on the audience. Emotional language further on linked video footage of her own child. All elements used to influence views of the audience on the general issue of the documentary. While interviewing victim, we had juxtaposition, with what she was saying of sickness and the death of her child, whilst we have archival footage of healthy and lively child
Slide 9: Did very well in influencing and inform on the way we view our food system To a conclusion, director proposes to take action on the particular issue Leaves us with you can change the world with every bite, makes us involved.