DIGITAL ANALYTIX

Application Tag
Implementation Guide for iOS

FOR FURTHER INFORMATION, PLEASE CONTACT:

comScore, Inc.
Digital Analytix Customer Support
+1 866 276 6972
customersupport@comscore.com

DOCUMENT VERSION 2.1310.14

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Application Tag - Implementation Guide for iOS

Contents
Implementation Quick Start . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tagging

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Application Tag

4
4

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Intended Use . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Checklist . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Implementing the Application Tag

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Include the Library . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Initialization Settings

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

The CustomerC2 Parameter

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

The PublisherSecret Parameter . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

The AppName Parameter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
The LiveTransmissionMode Parameter . . . . . . . . . . . . . . . . . . . . . . . . . 8
The OfflineTransmissionMode Parameter
The KeepAliveEnabled Parameter
Import the Library in Your Project
Set the Application Context

. . . . . . . . . . . . . . . . . . . . . . . 8

. . . . . . . . . . . . . . . . . . . . . . . . . . . 10

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

User Experience Measurement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Setting Labels

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Adding Persistent Labels

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Adding Event Specific Labels

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Dispatching Application Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Application Start Event . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
View Event

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Hidden Event

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Aggregate Event

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Updating an Existing Implementation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Change Import Statements

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Remove Calls to Start Method

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Change Calls to Set Persistent Labels

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Change Calls to Notification Methods

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Change Names of Transmission Modes

. . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Change Calls to FlushOfflineMeasurementsCache . . . . . . . . . . . . . . . . . . . . . . 18

Testing the Implementation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Wireshark Instructions
Frequently Asked Questions

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

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Implementation Quick Start

This section contains abridged implementation instructions for advanced users.

If you are updating an existing implementation from comScore Application Tag for iOS version
2.1305.08 or lower then you likely have to address the items mentioned in

Updating an

Existing Implementation on page 16.

1. Include the comScore folder which contains the file libcomScore.a and folder headers in your project as a
group and include libcomScore.a in the Link Binary with Libraries list in your project settings (see

Include the

Library on page 6).

2. Make sure your project includes SystemConfiguration.framework, Security.framework and
AdSupport.framework (see

Checklist on page 5).

3. Create the comScore.plist file in the Supporting-Files folder of your project and supply the following parameters
(see

Initialization Settings on page 6).

Parameter CustomerC2 with your comScore Client ID.

Parameter PublisherSecret with your assigned Publisher Secret.
Any of the optional parameters, as needed: AppName, LiveTransmissionMode,
OfflineTransmissionMode and KeepAliveEnabled.
4. Import the CSComScore.h headers in your code (see

Import the Library in Your Project on page 10).

5. Set the application context by including the following call inside application
didFinishLaunchingWithOptions (see

Set the Application Context on page 10):

[CSComScore setAppContext];
6. Implement calls to [CSComScore onUxActive] and [CSComScore onUxInactive] for measurement of
application activity (see

User Experience Measurement on page 11).

7. Implement calls to [CSComScore view], [CSComScore hidden] and [CSComScore aggregate] to

dispatch events with appropriate labels as required per your implementation scheme (see
page 11 and

Setting Labels on

Dispatching Application Events on page 12).

After successfully following these steps you will have implemented the comScore Application Tag. Your application
should now send measurements whenever it is active. Please refer to

Testing the Implementation on page 19 for

instructions on testing the implementation.

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Introduction
Tagging
A tag is a piece of scripting or markup that is placed on a website or another web based content asset. Tags are
sometimes referred to as tracking pixels or beacons. They are used to measure the consumption of digital content by
an end-user. Tagging is the process of adding a comScore tag also called measurement code or SDK(1) to your
digital content. Each time a tagged piece of content e.g., a web page, a video stream or an application view in a
(mobile) application is used by an end-user, the tag sends data via an HTTP request to comScores data collection
servers.

Application Tag
The comScore Application Tag provides an application measurement solution that is designed to provide complete
usage reporting about the application lifecycle. For applications on mobile devices that includes usage reporting even
when the device does not have any available data connection.

Intended Use
These instructions and the SDK library are intended to be used with media players that run inside iOS applications
that are developed in native Objective C code and compiled with Apple Xcode.
If your application is developed in another programming language then please inform your Digital Analytix account
manager or consultant or contact Digital Analytix Customer Support (contact details can be found on the front page of
this document). Your account manager or consultant and Digital Analytix Customer Support can confirm whether or
not the comScore SDK can be used with your development environment.

This document is written on the assumption that the reader is familiar with tagging
content for measurement by Digital Analytix(2). Please refer to the Digital Analytix Content
Tagging Guidelines document for guidelines on tagging your content for measurement by Digital
Analytix.

(1) SDK is an acronym for Software Development Kit which is typically a set of tools and documentation for the creation of software.
(2) For example; it is assumed that the reader understands the meaning of page names and measurement domains and has experience with the use
of measurement URLs, events and labels.

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Checklist
Before adding the comScore Application Tag SDK to your project, please complete the following checklist:
Familiarize yourself with the contents of this document.
If you want to use the offline cache then please make sure the Offline Measurement module is enabled on your
Digital Analytix account.
Your Digital Analytix account manager or Digital Analytix consultant can provide you with more information
about the Offline Measurement module.
Make sure you have your comScore Client ID.
The Client ID is also known as the C2 value. This is a number of at least 7 digits, provided by comScore.
Your Digital Analytix account manager or Digital Analytix consultant can provide you with your Client ID.
Make sure you have a Publisher Secret, which is supplied by comScore.
The Publisher Secret is a text string used to obfuscate the ADID(3) when measurements are sent to
comScore servers. The ADID is an anonymous unique value that is generated by the comScore library and is
persistent only between applications of the same publisher.
It is the same for all of your applications, but unique to you.
This is required for security, and to protect the privacy of your applications users.
Your Digital Analytix account manager or Digital Analytix consultant can provide you with the Publisher
Secret.
Make sure your project includes SystemConfiguration.framework, Security.framework and
AdSupport.framework(4).
If you are targeting versions of iOS older than iOS 6.0, mark AdSupport.framework as Optional in your
projects target options (Build Phases > Link Binary With Libraries).
Make sure your project includes the comScore folder which contains the file libcomScore.a and headers folder..
This folder is included in the comScore Application Tag SDK.
Your Digital Analytix account manager or Digital Analytix consultant will have sent the comScore Application
Tag SDK to you.
Make sure you have an implementation scheme that defines page names, link names and additional labels for
each link that will be tagged.
Please contact your Digital Analytix account manager, consultant or Customer Support with any questions (contact
details can be found on the front page of this document).

(3) ADID is an acronym for Anonymous Device Identifier which is generated by the comScore library.
(4) By using the Ad Support framework, provided by Apple with the introduction of the iOS 6 SDK, comScore can use the Advertising ID to respect an
end users decision to opt-out of measurement/tracking and protect their privacy. The Ad Support framework is the instrument of choice (according to
Apple) for generating statistics and tracking use of the app, even in the cases where an app does not contain advertising. Usage of the Ad Support
framework does not heavily influence the size of the application.

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Implementing the Application Tag

Include the Library
To begin, the comScore library must be available in your project.
1. Drag and drop the comScore folder which contains the file libcomScore.a and folder headers into your
project.
2. Add the library for linking:
Go to the Build Phases panel of your projects target options.
Expand Link Binary with Libraries to reveal the list of frameworks and libraries that will be linked when
building a binary.
Drag and drop libcomScore.a from the Project Navigator into the list of frameworks and libraries beneath Link
Binary with Libraries. This will also automatically cause the comScore folder to be added to the Library
Search Paths in the Build Settings panel of your projects target options.
3. Add the native SystemConfiguration.framework, Security.framework and AdSupport.framework.
4. If you are targeting versions of iOS older than iOS 6.0, mark AdSupport.framework as Optional.
The image below shows an example of what the Xcode Project Navigator bar could look like after performing these
steps.

Initialization Settings
You must create an initial settings file comScore.plist in the Supporting-Files folder of your project. That file should
contain parameters CustomerC2 and PublisherSecret.

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It can additionally contain the following parameters: AppName, LiveTransmissionMode,

OfflineTransmissionMode and KeepAliveEnabled.
The contents of this file will be read automatically by the comScore SDK libraries when the application starts. An
example of the comScore.plist file is shown below.

<?xml version="1.0" encoding="UTF-8"?>

<!DOCTYPE plist PUBLIC "-//Apple//DTD PLIST 1.0//EN"
"http://www.apple.com/DTDs/PropertyList-1.0.dtd">
<plist version="1.0">
<dict>
<key>CustomerC2</key>
<string>1000001</string>
<key>PublisherSecret</key>
<string>YourPublisherSecretString</string>
<key>AppName</key>
<string>Your Application Name</string>
<key>LiveTransmissionMode</key>
<string>DEFAULT</string>
<key>OfflineTransmissionMode</key>
<string>DEFAULT</string>
<key>KeepAliveEnabled</key>
<string>YES</string>
</dict>
</plist>

All code examples in this document use a sample Client ID value 1000001 and sample Publisher
Secret YourPublisherSecretString. Please make sure you always use the Client ID and
Publisher Secret you have been provided with when copying code from this document.

The CustomerC2 Parameter

The Customer C2 is your comScore Client ID. It is a number with at least 7 digits. As an alternative to using the
comScore.plist settings file you can also set the CustomerC2 parameter by using the comScore library API:

[CSComScore setCustomerC2:@"1000001"];

The PublisherSecret Parameter

The Publisher Secret is a comScore-supplied string used to obfuscate the ADID(5) when measurements are sent to
comScore servers. It is the same for all of your applications, but unique to you, and is required to protect the privacy of
your applications users.
As an alternative to using the comScore.plist settings file you can also set the PublisherSecret parameter by
using the comScore library API:

(5) ADID is an acronym for Anonymous Device Identifier which is generated by the comScore library.

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[CSComScore setPublisherSecret:@"YourPublisherSecretString"];

The AppName Parameter

The App Name is used to override the application name that is detected by the comScore library API. You can also set
the AppName parameter by using the comScore library API:

[CSComScore setAppName:@"SampleProject"];

The LiveTransmissionMode Parameter

The Live Transmission Mode controls the transmission of HTTP GET measurements by the comScore library while
the device has connectivity.
There are three modes available as constant values in enum CSTransmissionMode(6):

Mode

Tranmission?

CSDEFAULTMODE

Enabled whenever the device has connectivity.

CSWIFIONLYMODE

Only when the device has WIFI connectivity.

CSNEVERMODE

Disabled even if the device has connectivity.

If the LiveTransmissionMode parameter value disables transmission then the events will not be sent. Whether or
not events are cached as offline events and transmitted when the offline events cache is flushed depends on the
OfflineTransmissionMode parameter value (see below).

If you are adding this setting in the comScore.plist settings file, please use values DEFAULT,
WIFIONLY and NEVER, respectively. The values in the settings file are consistent across
platforms.

As an alternative to using the comScore.plist settings file you can also set the LiveTransmissionMode parameter
by using the comScore library API:

[CSComScore allowLiveTransmission:CSDEFAULTMODE];

The OfflineTransmissionMode Parameter

The Offline Transmission Mode controls the availability of the offline cache and offline cache flushes. Offline cache
flushes are HTTP POST transmissions when the device resumes connectivity. The offline cache flush sends the
measurement data that was collected while the device did not have connectivity.

(6) When using code completion in your project you might notice additional values. The additional values are not supported for this parameter.

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The offline cache and offline cache flushes require the Offline Measurement module to be
enabled on your Digital Analytix account.
Without the Offline Measurement module any measurement data that was collected while the
device did not have connectivity will not be available in Digital Analytix.

There are four modes available (these modes are available as constant values in enum CSTransmissionMode):

Mode

Offline cache?

Automatic flush?

CSDEFAULTMODE

Enabled

Only when connectivity is restored on the device.

CSWIFIONLYMODE

Enabled

Only when the device has WIFI connectivity.

CSNEVERMODE

Enabled

Never(7)

CSDISABLEDMODE

Disabled(8)

Never

If you are adding this setting in the comScore.plist settings file, please use values DEFAULT,
WIFIONLY, NEVER and DISABLED, respectively. The values in the settings file are consistent
across platforms.

As an alternative to using the comScore.plist settings file you can also set the OfflineTransmissionMode
parameter by using the comScore library API:

[CSComScore allowOfflineTransmission:CSDEFAULTMODE];

You can manually flush the offline cache at any time by using the comScore library API method flushCache:

[CSComScore flushCache];

Please check for connectivity before manually flushing the offline cache.

If you have set OfflineTransmissionMode to CSNEVERMODE then the offline cache will
not be flushed automatically.
In that case you will have to manually flush the offline cache in order to send any measurement
data that has been collected while the device did not have connectivity.

(7) This means the cache must be flushed manually.

(8) This means no events will be cached (which implies manual flushing is not needed).

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The KeepAliveEnabled Parameter

The Keep Alive Enabled setting causes the comScore library to transmit a keep-alive event(9) once every 24 hours if
during that period the application was active and no other events were transmitted.
The default value is YES which means this setting is enabled by default. You can turn this feature off by using value
NO(10).
You can also set the KeepAliveEnabled parameter by using the comScore library API:

[CSComScore setKeepAliveEnabled:NO];

Import the Library in Your Project

Include the comScore library headers with a statement like:

#import "CSComScore.h"

If you are upgrading from a previous comScore SDK implementation then you might have to
change the import statement. Please verify this in your project codes import statements.
Previous versions required the framework to be imported, instead of only the headers.

Set the Application Context

You must inform the comScore library of the Application Context by using the setAppContext method of the
comScore library API. This has to be done before calling any of the other comScore library API methods, including
those that define initialization settings for the comScore library.
Please add the following statement inside application didFinishLaunchingWithOptions:

[CSComScore setAppContext];

If you want to include statements to change any of the initialization settings instead of using the comScore.plist
settings file then please include those statements immediately after setting the application context.

(9) This keep-alive event is reported in Digital Analytix as a hidden event.

(10) You do not have to include the KeepAliveEnabled setting unless you want to turn the setting off.

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User Experience Measurement

If your application provides a user experience like the playback of music or video then please implement calls to
the following comScore library API methods:
onUxActive
This API method needs to be called whenever your application starts providing the user experience (i.e., audio
and/or video).
onUxInactive
This API method needs to be called whenever your application stops providing the user experience.
For the correct measurement of background activity this is particularly important.
For example, to notify the comScore library that playback of audiovisual content has started:

[CSComScore onUxActive];

Setting Labels
The Application Tag allows you to specify (custom) labels. You can either specify persistent labels or event-specific
labels.
Persistent labels
Persistent labels will be included in every measurement that is sent by the comScore library. They will contain
their last known value. You could consider these labels to be application-wide.
Event-specific labels
Event-specific labels will be included to the measurement that is sent for the tagged event. These should be used
for collecting information which only applies to a single event. These labels are not automatically included in any
following measurements. For example, if you add labels to a tagged View event then the labels will only appear in
the corresponding view measurement. Labels that are specified as event-specific will override values for the same
label at persistent-level.

Please set label ns_site as a persistent label. Label ns_site is used by Digital Analytix to
identify the site in which measurement data should be stored.
Please set label ns_site in the application didFinishLaunchingWithOptions method,
after setting the application context . Please refer to

Set the Application Context on page 10 for

more details.

Adding Persistent Labels

There are two methods you can use to set persistent labels:
setLabel
To set a single persistent label.

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setLabels
To set one or more persistent labels with a single statement.
Some examples:

// Set a single label

[CSComScore setLabel:@"labelName1" value:@"myValue1"];

// Set any number of labels

[CSComScore setLabels:[NSDictionary dictionaryWithObjectsAndKeys:
@"myValue1", @"labelName1",
@"myValue2", @"labelName2",
@"myValue3", @"labelName3",
nil]];

Adding Event Specific Labels

You can include event-specific labels in the comScore library API methods that are used to tag the application events.
Event-specific labels are provided as a dictionary of key and value pairs.
Please refer to

Dispatching Application Events on this page for more details on tagging events as well as examples

for adding event-specific labels.

Dispatching Application Events

You can use the comScore library API to tag the following events:
Application Start
View
Hidden
Aggregate
Please make sure all initialization settings for the comScore library are defined before sending any events.

Application Start Event

The comScore library will automatically detect the application has been started and will automatically send an
Application Start event when the application enters foreground. The application start event collects information about
the current application including the version, the last time it was executed and the last version used if there was an
update of the application.
The comScore library provides the start and startWithLabels methods which are intended to be used in very
specific, advanced implementation scenarios. The majority of implementations will not have a need to call this
method.

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If you think you need to call this method manually then please discuss your situation with your Digital
Analytix account consultant first.

View Event
You may report a View event whenever the application screen changes. In reporting this will correspond with a
measured page impression or page view.
The View event is intended to be used in the following cases:
When the application changes the current screen.
When the contents of the current screen are changed significantly(11) even though the application does not
change the current application screen.
When the application transitions to foreground.
Page impressions have a page name to identify the application view or screen. You can specify the page name with
label name. To inform the comScore library of a View event and provide the page name:

[CSComScore viewWithLabels:[NSDictionary dictionaryWithObjectsAndKeys:

@"my.view.name", @"name",
nil]];

If you want to report a View event without providing any labels then you can simply omit the labels:

[CSComScore view];

Hidden Event
Any application event or user action that does not categorize as a View event can be reported as a Hidden event. Like
View events, Hidden events also have a page name that is used in reporting to identify the application view or screen
where the application event or user action took place.
Hidden events are intended to be used for measuring user or application activity that does not necessarily result in a
change in the current application screen, similar to hidden events on web pages. Examples of cases where the
application event can or will be used:
A user taps or clicks on a button, for example to enable a feature in the application.
The application performs a certain (internal) activity, like sending data from a filled in feedback form.
To inform the comScore library of a hidden event and provide the page name:

(11) There is no standard of what is significant for application analytics. Currently the comScore-defined interpretation of significant is a content
change of fifty percent or more directly caused by user interaction.

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[CSComScore hiddenWithLabels:[NSDictionary dictionaryWithObjectsAndKeys:

@"my.view.name", @"name",
nil]];

If you want to report a Hidden event without providing any labels then you can simply omit the labels:

[CSComScore hidden];

Aggregate Event
Aggregate events are somewhat special: they do not generate a measurement (or network request). Instead, any
label(12) you send with this event will be stored in memory instead of being transmitted immediately.
When more than one Aggregate event is fired consecutively, the specified values are appended or added to those
previously stored using one of the aggregation patterns described below.
You can inform the comScore library API of an Aggregate event using method aggregateWithLabels. For
example:

[CSComScore aggregateWithLabels:[NSDictionary dictionaryWithObjectsAndKeys:

@"red,blue,green,", @"gems",
nil]];

When the first non-aggregated event e.g. a Application Start, View or Hidden event occurs, the labels with
aggregated data will be included in the measurement that is generated by the event. The stored aggregated data is
cleared after it is sent.

Aggregation patterns
Label values are always of type String but their aggregation pattern may vary depending on their value format,
defined as:

Numbers
If a labels value can be casted to a number, then this label will be summed consecutively, reporting the total sum as
value.
Event 1 "gems=1"
Event 2 "gems=2"
Event 3 "gems=2"
Result: gems=5
This will appear in the next measurement URL as: gems=5

(12) Please refer to

Setting Labels on page 11 for more details on the use of labels.

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Lists
We define Lists as comma-separated lists of strings not containing spaces that ends with a comma if there is only
one item. Aggregation here will record the number of times each single value appeared, reporting a concatenation
with semicolons of each value plus a colon, plus the total number of times it was received.
Example:
Event 1 "gems=blue,"
Event 2 "gems=blue,red,green"
Event 3 "gems=blue,green"
Result: gems=blue:3;red:1;green:2
This will appear in the next measurement URL as: gems=blue%3A3%3Bred%3A1%3Bgreen%3A2

Strings
Disregarding the above types, strings will be defined as any group of characters not containing commas, or
containing commas and spaces. The aggregation method will store each unique value received, reporting a commaseparated list of values.
Example:
Event 1 "gems=blue"
Event 2 "gems=red"
Event 3 "gems=green"
Event 4 "gems=red"
Result: gems=blue,red,green
This will appear in the next measurement URL as: gems=blue%2Cred%2Cgreen

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Updating an Existing Implementation

If you are updating an existing implementation of comScore Application Tag for iOS version 2.1305.08 or lower then
you likely have to address the items in this section.

Change Import Statements

The library is no longer distributed as a framework. As a result the import statements have slightly changed. Please
check the import statements in your project against the instructions mentioned in

Import the Library in Your Project

on page 10. Please also remove any remaining comScore frameworks from your project.

Remove Calls to Start Method

If you are upgrading an existing Application Tag implementation then your application will contain a statement
containing a call to the Start API method. For example:

[CSComScore Start];

You will likely find that statement in the application didFinishLaunchingWithOptions method. Please
remove that statement from your application.
If you have included statements containing a call to the Start API method in other locations, please change those
statements so they use the view API method instead. There no longer is a need to manually tag the application start.
If you want to manually tag the application start nonetheless then please refer to

Application Start Event on page

12 for instructions.
From version 2.1306.20 onwards the Start API method no longer needs to be called. The comScore library will
automatically detect the application start. The Start API method has also been renamed to start to comply with
platform coding conventions.

Change Calls to Set Persistent Labels

The API methods setCustomLabel and setCustomLabels have been renamed to setLabel and setLabels,
respectively for consistency across different comScore tags. The value parameter is now specified using
value:@"my_value" instead of andValue:@"my_value".
Please change any statements accordingly.

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Change Calls to Notification Methods

The API methods Start, View, Hidden and AggregateWithLabels have been renamed to start, view,
hidden and aggregateWithLabels, respectively to comply with platform coding conventions. Similarly, API
methods StartWithLabels, ViewWithLabels and HiddenWithLabels have been renamed to
startWithLabels, viewWithLabels and hiddenWithLabels, respectively.
If you have been using any of the convenience methods listed in the first column of the table found below then please
change those statements in your code to use the API methods mentioned in the second column.

Convenience Method

Replacement Code

[CSComScore
StartWithPageName:@"pageName"];

Call [CSComScore startWithLabels:labelDict]; and

provide an NSDictionary containing label name with value
pageName as labelDict.

[CSComScore
ViewWithPageName:@"pageName"];

Call [CSComScore viewWithLabels:labelDict]; and provide

an NSDictionary containing label name with value pageName as
labelDict.

[CSComScore
HiddenWithPageName:@"pageName"];

Call [CSComScore hiddenWithLabels:labelDict]; and

provide an NSDictionary containing label name with value
pageName as labelDict.

[CSComScore
StartWithPageName:@"pageName"
andLabels:labelDict];

Add label name with value pageName to labelDict.

Then call [CSComScore startWithLabels:labelDict];.

[CSComScore
ViewWithPageName:@"pageName"
andLabels:labelDict];

Add label name with value pageName to labelDict.

Then call [CSComScore viewWithLabels:labelDict];.

[CSComScore
HiddenWithPageName:@"pageName"
andLabels:labelDict];

Add label name with value pageName to labelDict.

Then call [CSComScore hiddenWithLabels:labelDict];.

Change Names of Transmission Modes

The transmission modes in enum CSTransmissionMode have been changed to prevent conflicts with other enums.
The changes are shown below:

Old Name

New Name

DEFAULT

CSDEFAULTMODE

WIFIONLY

CSWIFIONLYMODE

NEVER

CSNEVERMODE

DISABLED

CSDISABLEDMODE

This only affects the API calls where these modes are used, i.e., allowLiveTransmission and
allowOfflineTransmission.
Please change any statements accordingly.

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Change Calls to FlushOfflineMeasurementsCache

The FlushOfflineMeasurementsCache API method has been renamed to flushCache.
Please change any statements accordingly.

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Testing the Implementation

As you test your comScore-tagged application internally, comScore servers will collect the measurements. For
immediate testing, run your test devices web traffic through Wireshark on OS X to view the measurements(13).

Wireshark Instructions
First, download and install Wireshark from http://www.wireshark.org/download.html and setup Wireshark to sniff
network traffic on your system. The Wireshark installation and setup is described in the Wireshark documentation (the
Wireshark Users Guide) which is also available on the Wireshark download web page(14).
1. Allow Wireshark to sniff network traffic.
2. Share your computers wireless network.
Connect to the internet using an Ethernet cable.
Click on the Airport icon at the top right of the screen, select Create Network; remember the name you give
this network.
Go to System Preferences, open the Sharing pane, highlight (but dont check) Internet Sharing.
Share connection from Ethernet, share computers using AirPort.
Click AirPort Options, and enter the network name you chose above.
Check the Internet Sharing box.
Click Start.
3. Connect your test device to the network you just created.
4. Launch Wireshark.
5. Configure Wireshark to look at the HTTP traffic from your wireless card.
In the menu bar, navigate to Capture > Options.
Interface en1 (which is most likely your wireless card).
Click Capture filter.
Set the filter string to host b.scorecardresearch.com.
Click Start.
If you see HTTP requests matching the above pattern, data is being measured correctly.
Once you have verified the SDK is correctly implemented you must resubmit your application to the iTunes
App Store for approval.

(13) These instructions serve as an example and use OS X. Please refer to Wiresharks online instructions for other environments.
(14) These instructions serve as a short guide. Please refer to Wiresharks online instructions for more details.

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Frequently Asked Questions

How can I validate my application measurement is working as intended?
There are two ways to validate your application measurements. You could test the measurements yourself by
following the Wireshark instructions above.
In addition, you could start your application at least 10 times and review Digital Analytix reporting. If you do not see
your application measurements after half an hour, then please contact Digital Analytix Customer Support (contact
details can be found on the front page of this document) or your Digital Analytix account manager or consultant.
Please make sure you provide them with your implementation details i.e., your client ID or measurement URL and
your Publisher Secret so they can confirm whether or not your application measurements have been received.
Do I have to re-submit my app?
Yes. Once you have tested and confirmed your implementation of the comScore measurement code, resubmit your
application. If the changes you have made since your last application update are only related to the comScore code
then your applications should pass review in a timely manner.
Will adding the comScore SDK library slow down the application?
No. The comScore code is extremely lightweight and will not affect the performance of your application.
Will including AdSupport.framework prevent me from targeting iOS versions older than iOS 6.0?
No. By marking AdSupport.framework as Optional in your projects target options you can safely target versions
of iOS older than 6.0.
How can I change my applications name that is reported to comScore?
The reported application name defaults to your apps Info.plist application bundle name (CFBundleName). Before you
call any of the comScore SDK librarys notification methods, you can change your reported application name via the
comScore library API:

[CSComScore setAppName: @"My Application Name"];

Will adding the comScore SDK library slow down the application?
No. The comScore code is extremely lightweight and will not affect the performance of your application.
Will comScore receive measurements if my application user is currently roaming?
If an application launches where your user may incur roaming charges, a warning will appear on their screen. When
the application is active and the user has internet connectivity we will receive the measurements.

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