A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 2
INTRODUCTION
1.1 HUMAN RESOURCE MANAGEMENT Human resources may be defined as the total knowledge, skills, creative abilities, talents and aptitudes of an organizations workforce, as well as the values, attitudes, approaches and beliefs of the individuals involved in the affairs of the organization. It is the sum total or aggregate of inherent abilities, acquired knowledge and skills represented by the talents and aptitudes of the persons employed in the organization.
The human resources are multidimensional in nature. From the national point of view, human resources may be defined as the knowledge, skills, creative abilities, talents and aptitudes obtained in the population; whereas from the viewpoint of the individual enterprise, they represent the total of the inherent abilities, acquired knowledge and skills as exemplified in the talents and aptitudes of its employees.
1.2 DEFINITION: Human resource management has come to be recognized as an inherent part of management, which is concerned with human resources of an organization. Its objective is the maintenance of better human
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 3
relations in the organization by the process of development, application and evaluation of policies, procedures and programmes relating to human resources to optimize their contribution towards the realization of organizational objectives.
1.3 NATURE OF HRM: Human Resource Management is a process of bringing people and organizations together so that the goals of each are met. The various features of HRM include: It is pervasive in nature as it is present in all enterprises. Its focus is on results rather than on rules. It tries to help employees to develop their potential fully. It encourages employess to give their best to the organization. It is all about people at work,both as indivials and groups. It tries to put people on assigned jobs in order to produce good results It helps an organization to meet its goals in the future by providing jobs for competent and well-motivated employees. It tries to build and maintain cordial relations between people working in various levels in the organization. It is a multidisciplinary activity,utilizing knowledge and inputs drawn from psychology,economics,etc.
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 4
1.4 SCOPE: The scope of HRM is very wide: Personnel Aspect: This is concerned with manpower planning, recruitment, selection, placement, transfer, promotion, training, and development, layoff and retrenchment, remuneration, incentives, productivity, etc. Welfare Aspect: It deals with the working conditions and amenities such as canteens, crches, rest and lunch rooms, housing, transport, medical assistance, education, health and safety, recreation facilities, etc. Industrial Relations Aspect: This covers union management relations, joint consultation, collective bargaining, grievance and disciplinary procedures, settlement of disputes, etc.
1.5 OBJECTIVES: The objectives of Human Resource Management are: To help the organization reach its goals. To ensure effective utilization and maximum development of human resources. To treat the employees like human beings, ensure respect for them and also identify and satisfy the needs of individuals. To ensure reconciliation of individual goals with those of the organization To achieve and maintain high morale among employees. A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 5
To provide the organization with well-trained and well-motivated employees. To increase job satisfaction and self-actualization to the fullest. To develop and maintain a quality of work life. To be ethically and socially responsive to the needs of society. To develop overall personality of each employee in its multidimensional aspect. To enhance employees capabilities to perform the present job. To equip the employees with precision and clarity in transaction of business. To inculcate the sense of team spirit, team work and inter-team collaboration.
1.6 FUNCTIONS: In order to achieve the above objectives, Human Resource Management undertakes the following activities: Human resource or manpower planning. Recruitment, selection and placement of personnel Training and development of employees. Performance appraisal of employees. Taking corrective steps such as transfer from one job to another. Remuneration of employees. Welfare and social security of employees. A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 6
Setting general and specific management policy for organizational relationship. Collective bargaining, contract negotiation and grievance handling. Accurate staffing of the organization. Aiding in the self-development of employees at all levels. Developing and maintaining motivation for workers by providing incentives. Reviewing and auditing manpower management in the organization. Potential appraisal. Feedback counselling. Role analysis for job occupants. Job rotation. Quality circle, organization development and quality of working life. Rewarding and recognizing the best employees. A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 7
HUMAN RESOURCE PLANNING: The ongoing process of systematic planning to achieve optimum use of an organizations most valuable asset ie: its human resources. The objective of human resource (HR) planning is to ensure best fit between employees and jobs, while avoiding manpower shortages or surpluses. The three key elements of the HR planning process are forecasting labour demand, analyzing present labour supply, and balancing projected labour demand and supply.
HUMAN RESOURCE ORGANIZING: The working relationships vertical and horizontal associations between individuals and groups that exist within an organization affect how its activities are accomplished and co-ordinated. Effective organizing A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 8
depends on the mastery of several important concepts: work, specialization, chain of command, authority, delegation, span of control, and centralization versus decentralization. Many of these concepts are based on the principles developed by Henri Fayol.
HUMAN RESOURCE STAFFING: Staffing can be simply defined in the terms of finding the right aspirant/candidate and fitting him/her in the right job. It takes account of matching of skills and knowledge of the employees with the requirements of the job in question, i.e., job satisfaction or job description. Staffing is the next step after the recruitment and selection processes are duly carried out (necessarily on the basis of individual performances in various tests, interviews, etc.) towards proposed hiring.
HUMAN RESOURCE LEADERSHIP: The leadership role often changes significantly in a high performance organization. This is true for executives and supervisors alike. All too often, leaders consider changes to high performance as a technique or programme which others must implement, but fail to realize the extent to which they must be personally involved and change themselves. Since high performance is a way of thinking about and managing the business, the transformation process begins by helping senior leadership define not only
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 9
that they should be doing in the organization, but how they should go about doing it.
HUMAN RESOURCE CONTROLLING: Organizational control is the process of assigning, evaluating, and regulating resources on an ongoing basis to accomplish an organizations goals. To successfully control an organization, managers need to not only know what the performance standards are, but also figure out how to share that information with employee.
1.7 MEANING OF RECRUITMENT: The recruitment and selection is the major function of human resource department and recruitment process is the first step towards creating competitive strength and the strategic advantages for the organization. Recruitment process involves a systematic procedure from sourcing the candidates to arranging and conducting the interviews and requires many resources and time.
Recruitment refers to the process of sourcing, screening and selecting people for a job or vacancy within an organization. Though individuals can undertake individual components of the recruitment process, mid and large size organizations generally retain professional recruiters. A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 10
The process of finding and hiring the best qualified candidate (from within or outside of an organization) for a job opening in a timely and cost effective manner. The recruitment process includes analyzing the requirements of a job, screening and selecting applicants, hiring, and integrating the new employee to the organization.
1.8 OBJECTIVES: The objectives of recruitment are as follows: To attract people with multi-dimensional skills and experiences that suits present and future organizational strategies. To induct outsiders with a new perspective to lead the company. To infuse fresh blood at all levels of organization. To develop an organizational culture that attracts competent people to the company. To search or head hunt/head pouch people skills which fit to the company values. To devise methodologies for assessing psychological traits. To seek out non-conventional development ground of talents. To search for talent globally and not just within company. To design entry pay that competes on the quality but not on quantum. To anticipate and find people for positions that does not exist yet.
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 11
Vacancy is known in two situations(generally): a) An employee leaves and there is a vacancy created b) Business growth. The vacancy is intimated to the HR department by the concerned of technical department. Ensure that judgement of abilities, experience and qualifications is made against the requirements of the position in question. Decide what vacancy you have. If you need to fill new roll quickly you might find it helpful to adopt one of the models provided here:
Job Description: This is concerned with itself not with the operation.This tells as what is to be done and how is to be done and why. It is a statement describing the job in such terms as its title, location, duties, working conditions and hazards. Job Specification: This specifies the personal characteristics of an individual required for a job. It prescribes the quality required for an acceptable performance. Job Design: This is a term which explains the division of total task to be performed into a manageable and efficient units-positions, departments and divisions and to provide for their proper interrogations. Job Analysis: This is a systematic study of information relating to the operations and responsibilities of a specific job. Its defined as A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 12
the process of determining, by observations and study and reporting pertinent information relating to the nature of a specific job.
1.9 RECRUITMENT METHODS: There are three methods of recruitments: I. Direct Method II. Indirect Method III. Third Party Sources
Direct methods include the following: a) Campus interviews are conducted in universities and colleges. b) Placement officers of the organizations will contact the organizations. Procedure for this method is standardized. c) Direct selection takes place through internet services. d) Other methods include sending recruiters to conventions and seminars, setting up exhibitions at fairs, and using mobile offices to go to the desired centre.
Indirect Methods: It mostly involves advertising in newspapers, journals, magazines and special broachers brought out by the organizations for the purpose. A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 13
Third Party Sources: It involves commercial and private employment agencies, state agencies, placement office of educational institutions, professional offices, the recruiting firm, seminar for top executives and directors of specialized educational institutions, proving summer projects to students, etc..
1.10 IMPORTANCE OF RECRUITMENT: 1. Good recruitment creates value for the organization. Value will be reduced, if proper recruitment is not made. 2. Good recruitment reflects in operational efficiencies of the organizations and brings good economic and social gains. 3. It reduces the cost of production and distribution.
4. Any successful organization can be proud of having right people in right jobs. 5. Recruiters look and search for a person who can steer the organization successfully even in adverse in internal or external conditions. 6. They wish to recruit individuals having knowledge, skills and attitudes.
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 14
1.11 SOURCES OF RECRUITMENT: There are two sources of recruitment, those are: a) Internal b) External
1.12 INTERNAL SOURCES: Morale of employee improves. Better knowledge about people to be recruited as their track records are maintained by the organization. Develop loyalty amongst workers. Training cost and time will be less. Relationship will be good.
1.13 EXTERNAL SOURCES: Provides right type of people having required skills and ability. A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 15
This will be economical in long run as potential people will be placed in the jobs.
1.14 COMPONENTS OF RECRUITMENT POLICY: The general recruitment policies and terms of the organization are: Recruitment services of consultants. Recruitment of temporary employees. Unique recruitment situations. The selection process. The job descriptions. The terms and conditions of the employment.
1.15: A RECRUITMENT POLICY OF AN ORGANIZATION SHOULD BE SUCH THAT: It should focus on recruiting the best potential people. To ensure that every applicant and employee is treated equally with dignity and respect. Unbiased policy. To aid and encourage employees in realizing their full potential Transparent, task oriented and merit based selection.
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 16
Weightage during selection given to factors that suit organization needs. Optimization of manpower at the time of selection process. Defining the competent authority to approve each selection. Abides by relevant public policy and legislation on hiring and employment relationship. Integrates employee needs with the organizational needs.
1.16 FACTORS AFFECTING RECRUITMENT POLICY: Organizational objectives. Personnel policies of the organization and its competitors. Government policies on reservations. Preferred sources of recruitment. Need of the organization. Recruitment costs and financial implications.
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 17
Chapter-2 RESEARCH DESIGN
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 18
2.1 TITLE OF THE STUDY: A STUDY ON THE RECRUITMENT AND SELECTION PROCESS AT BIG BAZAAR
2.2 STATEMENT OF THE PROBLEM: Success or failure of an organization to great extent depends on Human Resources department. It is the major function of the human resources department. Right people at right place can bring significant changes in the organization. This study is aimed at finding out the recruitment and selection process at Future Group.
2.3 OBJECTIVES OF THE STUDY To study the various sources of recruitment and selection process implemented. To find the candidates opinion about the recruitment and selection process of the organization. To suggest means to improve the recruitment and selection process.
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 19
2.4 SCOPE OF THE STUDY: Scope of the study is limited to an Hour Branch of the company. It is limited to the candidates seeking a job in the organization at various levels.
2.5 RECRUITMENT METHODOLOGY: Sources of Data: There are two types of data that is collected for this project. a. Primary Data b. Secondary Data
Plan of Analysis: For the purpose of the project the sample size of 50 respondents is used, the tools used for analysis are: PRIMARY DATA: The primary data is the data which is collected for the first time, which is to be original in character. It has been collected through a questionnaire and personal interview. SECONDARY DATA: Secondary data is the data which is collected by someone else and which has already been passed through the process for the purpose of this project. A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 20
2.6 LIMITATIONS OF THE STUDY: The study is focused only at a particular branch of the company. The study is limited to a duration of 30days. The study is limited to a sample size of 50 only The study obtained may include bias and prejudice which comprise the findings.
RESEARCH DESIGN: Research may be defined as any organized inquiry designed and carried out to provide information for solving a problem. - Emory A research design is the arrangement of conditions for collection and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedure. - John.W.Best
Research is essentially an investigation, a recording and an analysis of evidence for the purpose of gaining knowledge. - Robert Ross
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 21
Chapter-3 Industry & Company Profile
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 22
Industry profile. Retailing is a distribution channel function, where one organization buys products from supplying firms or manufactures products themselves, and then sells these directly to consumers.
In majority of retail situations, the organisation, from whom a consumer buys, is a reseller of products obtained from others, and not the product manufacturer. However, some manufacturers do operate their own retail outlets in a corporate channel arrangement.
Retail is Indias largest industry, accounting for over 14% of the countrys GDP and around 11% of the employment. Retail industry in India is at the crossroads. It has emerged as one of the most dynamic and fast paced industries with several players entering the market. But because of the heavy initial investments required, break even is difficult to achieve and many of the players have not tasted success so far. However, the future is promising, the market is growing, the government policies are becoming more favourable and emerging technologies are favouring operations.
Retailing in India is gradually inching its way toward becoming the next boom industry. The whole concept of shopping has altered in terms of format and consumer buying behaviour, ushering in a revolution in shopping in India. Modern retail has entered India as seen in sprawling A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 23
shopping centres, multi-storeyed malls and huge complexes offer shopping, entertainment and food all over one roof. The Indian retailing sector is at an inflexion point where the growth of organised retailing and growth in the consumption by the Indian population is going to take a higher growth trajectory. The Indian population is witnessing a significant change in its demographics. A large young working population with average age of 24years, nuclear families in urban areas along with increasing working-women population and emerging opportunities in the service sector are going to be the key growth drivers of the organized retail sector in India.
According to the Global Retail Development Index 2012, India ranks fifth among the top 30 emerging markets for retail. The recent announcement by the Indian government with Foreign Direct Investment (FDI) in retail, especially allowing 100% FDI in single brands and multi- brand FDI has created positive sentiments in the retail sector. Some of the players present in the industry: Bata India Ltd, Big Bazaar, Fabmall, Food Bazaar, Pantaloon Retail India Ltd., Shoppers Stop, StyleSPA Furniture Ltd, Subhiksha, Titan Industries, Lifestyle,etc. New entrants entering the market soon will be Wal-Mart Stores, Tesco, Boots Group, etc
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 24
Some key facts: Retail is Indias largest industry accounting for over 14% of the countrys GDP and around 11% of the employment The market size of Indian retail industry is about US $ 312 billion
INDIAS CONSUMPTION COSMOS During the past decade, private final consumption expenditure has been the key driver of economic growth in India.
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 25
The $350 Billion Consumption spending provides the single biggest business opportunity in India and is divided into some key categories led by food, fashion and home products.
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 26
3.1 HISTORY OF BIG BAZAAR
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 27
3.2 COMPANY PROFILE
Mr.Kishore Biyani CEO, FUTURE GROUP FUTURE GROUP Future group is one of Indias leading business groups with multiple businesses spanning across the consumption space. Led by its Founder and Group CEO Mr. Kishore Biyani. Future group operates through different verticals i.e., consumer finance, capital, insurance, leisure and entertainment, brand development, retail, real estate development, retail media and logistics.
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 28
Apart from Pantaloon Retail, the groups presence in the retail space is complimented by grouped companies, Indus League Clothing, which owns leading apparel brands like Indigo Nation and Urban Yoga and Galaxy Entertainment Ltd that operates Bowling Co, Sports Bar,F123 and Brew Bar.
PANTALOONS RETAIL(INDIA) Pantaloons Retail India Ltd is Indias leading retail company with presence across multiple lines of business. Led by Pantaloon Retail, the group operates over 12 million square feet of retail space in 71 cities and towns and 65 rural locations across India. Headquartered in Mumbai (Bombay), Pantaloon Retail employs around 30,000 people and listed on the Indian Stock Exchanges. The company owns and manages multiple retail formats that cater to a wide section of the Indian society and is able to capture the entire consumption basket of the Indian consumer. In the lifestyle segment, the group operates Pantaloons, a fashion retail chain and Central, a chain of seamless malls. In the value segment, its marquee brand, Big Bazaar is a hypermarket format that combines the look, touch and feel of Indian bazaars with choice and convenience of modern retail. Pantaloon Retail forayed into modern retail in 1997 with the
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 29
launching of fashion retail chain, Pantaloons in Kolkata. In 2001, it launched Big Bazaar, a hypermarket chain that combines the look and feel of Indian bazaars, with accepts of modern retail, like choice, convenience and hygiene. This was followed by Food Bazaar, food and grocery chain and then launched Central, a first of its kind seamless mall located in the heart of major Indian cities.
BIG BAZAAR Big Bazaar is the companys foray into the world of hypermarket discount stores, the first of its kind in India. Price and the wide array of products are the USPs in Big Bazaar. Close to 2Lakh products available under one roof at prices lower 0 to 60% over the corresponding market prices. The high quality of service, good ambience, implicit guarantees and continuous discount offers have helped in changing the face of the Indian Retail Industry. A leading foreign booking house compared the rush at Big Bazaar to that of a local suburban train. Big Bazaar is a chain of shopping mall in India, owned by the Pantaloon Group and which works in Wall-Mart type economies of scale. They have had considerable success in many Indian cities and small towns. Big Bazaar provides quality items but at an affordable price. It is a very innovative idea and this hypermarket has almost anything under one roof A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 30
i.e., apparel, footwear, toys, household appliances, grocery and more The ambience and customer care adds on to the shopping experience.
3.3 LIFE CYCLE OF BIG BAZAAR:
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 31
3.4 AWARDS AND RECOGNITION: Big Bazaar got its very 1 st award in the year 2003 since then has been receiving awards for various reasons. Mentioned below are the few prestigious awards which Big Bazaar has received. Indian Express Award-2003 for Marketing Excellence and Excellence in Brand Building Retail Awards-2004 for Most Admired Retailer of the Year In 2005 it was voted by Business Today Magazine as one of the Indias most investor-friendly companies CNBC Awaaz Consumer Awards-2006 for Most Preferred Large Food and Grocery Supermarket-Big Bazaar Trusted Brands Platinum Award(Supermarket Category)-Big Bazaar-2007 Reid & Taylor Awards for Retail Excellence-2008 Coca-Cola Golden Spoon Awards-2008 Golden Spoon Awards-2009 for Most Admired F&G Retailer of the year: Large Formats-Big Bazaar. Most Preferred Multi Brand One Stop Shop-Big Bazaar by CNBC Awaaz Consumer Awards 2010 Brand Equitys Most Trusted Brands 2011 awards for Most Trusted Retailer- Big Bazaar
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 32
CISO Award 2012 for Using Information Security Technology in the most effective and innovative manner
3.5 ORGANIZATION STRUCTURE OF BIG BAZAAR:
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 33
3.6 7 Ps of Big Bazaar:
7 Ps PRODUCT PROMOTION PEOPLE PROCESS PHYSICAL EVIDENCE PLACE PRICE A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 34
HIERARCHY OF BIG BAZAAR
STORE MANAGER ASSISTANT MANAGER DEPARTMENT MANAGER ASSISTANT DEPARTMENT MANAGER TEAM LEADER TEAM MEMBERS A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 35
ABOUT BIG BAZAAR, HEBBAL Big Bazaar, Hebbal was started in the year 2007.It has four main departments namely General Merchandising, Apparel, Food and Groceries, etc.. It has a sales force of almost 154 employees. This store is a value format based and pricing strategy is mainly psychological. It has a promotional strategy mainly based on discounts bigger than any-other competitor in the industry. It has customer service such as home deliver, gift wrapping, alteration desk(apparel), exchange counter, sitting umbrellas, drinking water, huge parking space, trail and restrooms, free gifts, lifts, baggage counters, etc..
MARKETING: Some of the promotion strategies include Wednesday Bazaar, Monthly Savings Bazaar, Pehli Tarik, Big Day, etc. Wednesday bazaar is the day which is mid of the week in which the price of all products will be less than any other day especially in the food an groceries section. On this day, there will be loads of offers and this will create an awareness in the minds of customers to grab their most liked products at comparatively very cheaper rates. Every first 10days of the month there is Monthly Saving Bazaar where the prices will be comparatively less than any normal day. This is to
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 36
attract the customers as soon as their salaries are credited. It has a promotional strategy mainly based on bigger discounts than any other competitor in the industry. According to the CEO of Future Group, Pantaloon Retail India Ltd has a market share of 30%.
Human Resource: The head of the organization is the Store Manager, after which it is Department Managers and Assistant Department Managers all this count to 8 in numbers. There is one HR Manager and 1 more executive excluding HR. The main departments are cash, administration, visual merchandising, logistics, facilities, customer service and HR Dept. The entrepreneurial culture and spirit prevails in the company, whereby the appetite for tasking risk is encouraged. Big Bazaar believes in learning while doing, and this has helped them on their journey. This company does not believe in any rigid organizational structure and instead prefer an organizational design approach. The employees are completely empowered individuals who are encouraged to think out of the box, use scenario planning as a tool for quick decision making, adopt design management as an approach which requires an individual to use both sides of the brain while evaluating business propositions, etc..
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 37
Finance Department: AVAILABILITY: Ensure adequate funds are available for resources needed to help achieving organizational objectives. Decides and gives the sales targets for the entire department periodically. Maintains the books of accounts. Collects and deposits the cash received daily through sales in the companys bank account and prepares the budget for expenditure at all levels. CONTROL: Ensure costs are controlled FLOW: Ensure adequate cash flow. MAINTAINANCE: Maintain financial report. PROFITABILITY: Establishes and controls profitability levels.
Customer Service Desk (CSD): Announcing the offers of every department. Announces, if any official is not available in the respective department. Provides stamp for the warranty of the product. Solves queries of the customers.
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 38
Availability of gift items during occasions, etc. Creates effective communication with the logistic and every department of the store. Its a medium through which all the members stay connected.
3.7 SWOT Analysis: STRENGTHS Thorough understanding of the needs of Indian customers. Vast range of products under one roof. Benefit of goods available at reasonable prices. Fast growing Indian middle class with reasonably good purchasing power. It has a good brand name. WEAKNESSES High cost of operation due to large fixed costs. Very thin margin of profits. High attrition rate of employees. Stiff competition from traditional market (unorganized sector).
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 39
OPPORTUNITIES Potential rural markets. Can enter into production of various products due to its in depth understanding of customers taste and preferences. Scope of expansion in smaller cities as there are a lot of opportunities. There remains a large future scope for the retail industry in India,as incomes rise and consumption increases. The opportunity for widening the business all over India because Big Bazaar opens new stores in untapped markets, such as smaller or second tier cities such as Belgaum, Mysore, etc..
THREATS Government policies encouraging the unorganized sector will affect adversely the big players. High taxes in India suppress consumption. Smaller speciality shops and informal shops are sometimes able to avoid taxes, offering lower prices to customers.
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 40
CORE VALUES Indianness: Confidence in ourselves. Leadership: To be a leader, both in thought and business. Respect & Humanity: To respect every individual and be humble. Introspection: Leading to purposeful thinking. Openness: To be open and receptive to new ideas, knowledge and information. Valuing and Nurturing Relationships: To build long term relationship with customers. Simplicity and Positivity: Simplicity and positivity in our thoughts, business and action. Adaptability: To be flexible and adaptable, to meet challenges. Flow: To respect and understand the universal laws of nature.
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 41
Chapter-4 Data analysis & Interpretation
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 42
4.1 Table Showing the Gender of Respondents:-
Options No of Respondents Percentage Male 29 58% Female 21 42% Total 50 100%
Analysis: From the above table it is clearly stated that 58% of the respondents are male and 42% of the respondents are female.
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 43
4.1 Graph Showing the Gender of the Respondent:-
Inference: The above graph illustrates that majority of the respondents are males.
0% 10% 20% 30% 40% 50% 60% Male Female Percentage Percentage A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 44
4.2 Table showing the age group of the respondent:-
Options No. of Respondents Percentage Below 20 years 11 22% 20-30 years 35 70% 30-40 years 4 8% Total 50 100%
Analysis: From the above table it is clear that 22% of the respondents fall in the age group of below 20 years, 70% of the respondents fall in the age group 20-30 years, 8% of the respondents fall in the age group of 30-40 years.
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 45
4.2 Graph showing the age group of the respondents:-
Inference: The above graph illustrates that majority of the respondents fall in the age group of 20-30 years.
0% 10% 20% 30% 40% 50% 60% 70% 80% Below 20 years 20-30 years 30-40 years Percentage Percentage A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 46
4.3 Table showing the ways by which respondents got to know about the job opening:-
Options No of Respondents Percentage News Paper 2 4% Employee Referral 25 50% Walk-in 23 46% Total 50 100%
Analysis: The above table shows that 50% of the respondents came to know about the vacancies through employee references, 4% of the respondents came to know through local news paper ads and 46% of the respondents directly walked in and enquired about the vacancy.
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 47
4.3 Graph showing the methods by which respondents got to know about the job opening:-
Inference: The above graph depicts that majority of the respondents came to know about the job opening through employee referrals.
0% 10% 20% 30% 40% 50% News Paper Employee Referral Walk-in Percentage News Paper Employee Referral Walk-in A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 48
4.4 Table showing the educational qualification of the respondents:-
Options No of Respondents Percentage SSLC 12 24% PUC 33 66% PUC and above 5 10% Total 50 100%
Analysis: The above table shows that 24% of the respondents have completed SSLC, 66% of the respondents have pursued PUC and 10% of the respondents have studied more than PUC.
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 49
4.4 Graph showing the educational qualification of the respondents:-
Inference: The graphical representation of the data clearly shows that the majority of the respondents have pursued education till PUC.
Percentage SSLC PUC PUC & above A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 50
4.5 Table showing if the respondents have liked the recruitment process:-
Options No of Respondents Percentage Yes 28 56% No 22 44% Total 50 100%
Analysis: The above table shows that 56% of the respondents like the recruitment process and a meagre of 44% of respondents dislike the recruitment process.
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 51
4.5 Graph showing the view of respondents towards the recruitment process:-
Inference: The above graph shows that the majority of the respondents are happy with the recruitment process.
Percentage Like Dislike A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 52
4.6 Table showing if the package details were explained to respondents by the interviewer:-
Option No of Respondents Percentage Yes 31 62% No 19 38% Total 50 100%
Analysis: The above table shows that the package details were clearly explained to 62% respondents and were not explained clearly to 38% of the respondents by the interviewer.
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 53
4.6 Graph showing if the details of package were clearly explained to the respondent by the interviewer:-
Inference: The above graph depicts that the majority of respondents think that the package details were clearly explained to them by the interviewer.
0% 10% 20% 30% 40% 50% 60% 70% Yes No Percentage Percentage A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 54
4.7 Table to show what motivates and encourages the respondent to be the organization:
Option No of Respondent Percentage Salary and incentives 9 18% Flexible work 11 22% Good working conditions 30 60% Total 50 100%
Analysis: The above table shows that 18% of the respondents were influenced to join the organization due to salary and incentives, 22% respondents were influenced due to flexible work and a whooping of 60% of the respondents were motivated and encouraged to join the organization due to good working conditions.
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 55
4.7 Graph showing the reasons for which respondents are motivated and encouraged to be in the organization:-
Inference: The above graph shows that majority of the respondents are motivated and encouraged to be in the organization due to good working conditions.
0% 10% 20% 30% 40% 50% 60% 70% Salary & incentives Flexible work Good working environment Percentage Percentage A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 56
4.8 Table to show the reasons for which respondents joined Big Bazaar:-
Options No of Respondents Percentage Brand name 14 28% Career growth 33 66% Compensation 03 6% Total 50 100%
Analysis: The above table shows that 28% respondents joined Big Bazaar due its brand name, 66% of the respondents joined Big Bazaar due to career growth opportunities and 6% of the respondents joined Big Bazaar due to compensation.
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 57
4.8 Graph to show the reasons for which respondents joined Big Bazaar:-
Inference: The above graph shows that the majority of the respondents joined Big Bazaar due to career growth opportunities.
0% 10% 20% 30% 40% 50% 60% 70% Brand name Career Growth Compensation Percentage Percentage A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 58
4.9 Table to show the expectations of respondents while joining Big Bazaar:
Options No of Respondents Percentage Good employee- employer relationship 9 18% Good work environment 9 18% Team work 32 64% Total 50 100%
Analysis: The above tables shows that 18% of the respondents expected good employee-employer relationship, 18% expected good working environment and 64% of the respondents expected team work while joining Big Bazaar.
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 59
4.9 Graph to show the expectations of the respondents while joining Big Bazaar:
Inference: The above graph shows that the majority of the respondents expected team work while joining Big Bazaar.
0% 10% 20% 30% 40% 50% 60% 70% Good employee- employer relationship Good working environment Team work Percentage Percentage A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 60
4.10 Table to show the steps which respondents would like to take to make the organization a better place to work:-
Options No of Respondents Percentage Teams and Team work 10 20% Change and innovation 14 28% Good communication 26 52% Total 50 100%
Analysis: The above table shows that 20% of the respondents would make teams and do team work, 28% of the respondents would bring in changes and innovations and 52% of the respondents would have good communication among their teams to make the organization a better place to work.
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 61
4.10 Graph to show the steps which respondents would like to take to make the organization a better place to work:-
Inference: The above graph depicts that the majority of the respondents would have good communication among the teams to make the organization a better place to work.
0% 10% 20% 30% 40% 50% 60% Teams & team work Change & innovation Good communication Percentage Percentage A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 62
4.11 Table to show if the respondent would recommend the organization to a friend:-
Options No of Respondent Percentage Yes 30 60% No 20 40% Total 50 100%
Analysis: The above table shows that 60% of the respondents would recommend the organization to their friends and 40% of the respondents would never recommend the organization to their friends.
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 63
4.11 Graph to show if the respondents would recommend the organization to their friends:-
Inference: The above graph shows that the majority of the respondents would surely recommend the organization to their friends.
Percentage Yes No A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 64
4.12 Table to show if the job responsibilities were clearly explained to the respondents at the time of joining:-
Options No of Respondents Percentage Yes 37 74% No 13 26% Total 50 100%
Analysis: The above graph shows that the job responsibilities were clearly explained to 74% of the respondents and were not explained to 26% of the respondents at the time of joining.
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 65
4.12 Graph to show if the job responsibilities were clearly explained to the respondents at the time of joining:-
Inference: The above graph shows that the job responsibilities were clearly explained to majority of the respondents at the time of joining.
Percentage 0% 20% 40% 60% 80% Yes No Percentage Percentage A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 66
4.13 Table to show if respondents are facing any problems which were not solved by the management:-
Options No of Respondents Percentage Yes 14 28% No 36 72% Total 50 100%
Analysis: The above table shows that 28% of the respondents are facing the problems which were not solved by the management and 72% of the respondents say all their problems were solved then and there when occurred.
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 67
4.13 Graph to show if the respondents are facing any problems which were not solved by the management:-
Inference: The above graph shows that the majority of the respondents dint face any problem which was not solved by the management.
Percentage Yes No A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 68
4.14 Table to show if the respondents think that they can grow if they work at Big Bazaar:-
Options No of Respondents Percentage Yes 22 44% No 28 56% Total 50 100%
Analysis: The above table shows that 44% of the respondents think that they can grow if they work at Big Bazaar and 56% of the respondents think that they have very slow growth at Big Bazaar.
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 69
4.14 Graph to show if the respondents think that they can grow if they work at Big Bazaar:-
Inference: The above graph shows that the majority of the respondents are of opinion that they have very slow career growth at Big Bazaar.
0% 10% 20% 30% 40% 50% 60% Yes No Percentage Percentage A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 70
4.15 Table to show if the respondents are satisfied with the job at Big Bazaar:-
Options No of Respondents Percentage Highly Satisfied 8 16% Satisfied 30 60% Dissatisfied 12 24% Total 50 100%
Analysis: The above table shows that 16% of the respondents are highly satisfied, 60% of the employees are satisfied and 24% of the respondents are dissatisfied with the job at Big Bazaar.
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 71
4.15 Graph to show if the respondents are satisfied with the job at Big Bazaar:-
Inference: The above graph shows that the majority of the respondents are satisfied with the job at Big Bazaar.
0% 10% 20% 30% 40% 50% 60% 70% Highly Satisfied Satisfied Dissatisfied Percentage Percentage A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 72
Chapter-5 Summary of findings
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 73
Summary of Findings.
The following are the findings chalked down after a thorough study on the topic:- 58% of the respondents are males. 70% of the respondents fall in the age group of 20-30 years. 50% of respondents said that employee referral was the source through which they got to know about the vacancy at Big Bazaar. Majority of the respondents have pursued education till PUC. 44% of the respondents were of the opinion that they dint like the recruitment process. 38% of the respondents were of the opinion that the package details were not explained to them clearly by the interviewer. 60% of the respondents were encouraged to join the organization only because of good working conditions. 66% of the respondents joined Big Bazaar thinking they would have very good career growth opportunities. 64% of the respondents had expected team work while joining Big Bazaar.
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 74
A whopping 52% of the respondents would like to start good communication among the team members to make the organization a better place to work. Majority of the respondents say they would surely recommend the organization to their friends. Almost 1/3rd of the respondents say the job responsibilities were not explained to them clearly at the time of joining. Majority of the respondents were of the opinion that they are not facing any problems which were not solved by the management. 56% of the respondents are of the opinion that they have very slow career growth at Big Bazaar. Majority of the respondents were of the opinion that they were satisfied with the job at Big Bazaar.
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 75
Chapter-6 Suggestions & Recommendations
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 76
SUGGESTIONS & RECOMMENDATIONS
The following are a few suggestions and recommendations which can be implemented in the organization:- The recruitment process followed now can be altered a little so as to understand the candidate in a better manner. Many respondents were not clear about the salary break up, hence explaining the salary break up to the employee/candidate will be of great help to them. The working conditions are good in the organization but we can further improve it in order to reduce the labour turnover. Most of the respondents were of opinion that the career growth is very slow in the organization hence proper training can be provided to the employees in order to increase the career growth opportunities. Importance must be given for employee communication and co- ordination so that the performance of the teams can be improved. Job responsibilities must be explained to each and every employee at the time of joining so that they can work efficiently.
The overall response from the respondents was positive and satisfactory and also majority of the employees are satisfied with the job at Big Bazaar.
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 77
Annexure
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 78
Dear Respondents, I Tahir Ahmed, a management student conducting a study on Recruitment and Selection Process at Big Bazaar, Hebbal. I would be graceful if you would spare some time to answer the questions. This information will be purely used for academic purpose and will be kept confidential. Name: Department: 1. Gender of the respondent. a. Male b. Female
2. Age group of the respondent. a. Below 20years b. 20-30years c. 30-40years
3. How did you come to know about the job opening at Big Bazaar? a. News Paper b. Employee Referral c. Walk-in
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 79
4. What is your educational qualification? a. SSLC b.PUC c. PUC and above
5. Did you like the recruitment process at Big Bazaar? a. Yes b. No
6. Where the details of package clearly explained to you by the interviewer? a. Yes b. No
7. What motivates you and encourages you to be in this organization? a. Salary and incentives b. Flexible work c. Good working environment
8. What were the reasons for joining Big Bazaar? a. Brand name b. Career growth c. Compensation
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 80
9. What were your expectations when you joined Big Bazaar? a. Good employee-employer relationship b. Good work environment c. Team work
10. What would you like to do to make the organization a better place to work? a. Teams and team work b. Change and innovation c. Good communication
11. Would you recommend the organization to your friend? a. Yes b. No
12. Where your job responsibilities clearly explained to you while joining? a. Yes b. No
13. Was there any problem which was faced by you and the management dint solve it? a. Yes b. No
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 81
14. Do you think you can grow if you work at Big Bazaar? a. Yes b. No
15. Are you satisfied with the job at Big Bazaar? a. Highly satisfied b. Satisfied c. Dissatisfied
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 82
BIbILOGRAPHY
A STUDY ON RECRUITMENT AND SELECTION PROCESS INDO ASIAN ACADEMY DEGREE COLLEGE Page 83
BIBILOGRAPHY 1) Human Resource Management (Indian Edition)
2) Human Resource Management K Ashwathappa Subha Rao Appannaiah Reddy