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Business and Management My Big Idea You Can Do It Too How I Made It
Business and Management
My Big Idea
You Can
Do It Too
How I Made It
40 Successful
Entrepreneurs
30 Successful
Entrepreneurs
Reveal How they
Found Inspiration
Reveal All
Rachel Bridge
The 20 Essential
things Every
Budding
Entrepreneur
Should Know
Rachel Bridge
9780749460532
Rachel Bridge
9780749455811
2012 • PB
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Family Wars

Classic Conflicts in Family Business and How to Deal with Them

Gordon &

Nicholson

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& Nicholson 9780749454579 2008 • PB • Rs 295 The Mindful International Manager Jeremy Comfort &

The Mindful

International

Manager

Jeremy Comfort & Peter Franklin

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2013 • PB

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Peter Franklin 9780749461973 2013 • PB FORTHCOMING NEW The Rebel Entrepreneur Jonathan Moules 9780749464820 2012

The Rebel

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Jonathan Moules

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Jonathan Moules 9780749464820 2012 • PB • Rs 695 How to be an Even Better Manager,

How to be an Even Better Manager, 8th edn

Michael Armstrong

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edn Michael Armstrong 9780749463298 2012 • PB • Rs 495 The Making of a Manager How

The Making of a Manager

How to Launch Your Management Career on the Fast Track

Donald A. Wellman

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2010 • PB • Rs 395

Donald A. Wellman 9788175546042 2010 • PB • Rs 395 The 21st Century Manager Future-Focused Skills

The 21st Century Manager

Future-Focused Skills for the Next Millennium

Di Kamp

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2010 • PB • Rs 295

Millennium Di Kamp 9788175546059 2010 • PB • Rs 295 The Effective Director Building Individual and
Millennium Di Kamp 9788175546059 2010 • PB • Rs 295 The Effective Director Building Individual and

The Effective

Director

Building Individual and Board Success

Neville Bain

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2010 • PB • Rs 250

A Guide to Management Development Techniques

What to Use When

Kenneth Fee

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2006 • PB • Rs 195

*Prices are subject to change without notice

PB • Rs 195 *Prices are subject to change without notice Directors’ Dilemmas, 2nd edn Tales
PB • Rs 195 *Prices are subject to change without notice Directors’ Dilemmas, 2nd edn Tales

Directors’

Dilemmas,

2nd edn

Tales from the Frontline

Patrick Dunne

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2005 • PB • Rs 395

Hard-Core

Management

What you Won’t Learn from the Business Guru

Jo Owen

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2010 • PB • Rs 495

Business Guru Jo Owen 9788175546035 2010 • PB • Rs 495 Chairing the Board, Revised edn

Chairing the

Board,

Revised edn

A Practical Guide

to Activities and

Responsibilities

John Harper

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2010 • PB • Rs 350

John Harper 9788175546066 2010 • PB • Rs 350 Management Stripped Bare, 3rd edn Jo Owen

Management

Stripped Bare,

3rd edn

Jo Owen

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2013 • PB

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Business and Management NEW International Management Elizabeth Christopher 9780749465285 2012 • PB • Rs 995

International

Management

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Christopher

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Elizabeth Christopher 9780749465285 2012 • PB • Rs 995 Strategic Public Management Howard R. Balanoff &

Strategic Public

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Howard R. Balanoff & Warren Master

9781567262766

2013 • HB

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& Warren Master 9781567262766 2013 • HB FORTHCOMING Bold How to be Brave in Business and
& Warren Master 9781567262766 2013 • HB FORTHCOMING Bold How to be Brave in Business and

Bold

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Shaun Smith & Andy Milligan

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2011 • PB • Rs 595

The Growing

Business

Handbook,

13th edn

Adam Jolly

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2012 • HB

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13th edn Adam Jolly 9780749461461 2012 • HB FORTHCOMING Monopoly Rules How to Find, Capture &

Monopoly Rules

How to Find, Capture & Control the World’s Most Lucrative Markets in Any Business

Milind M. Lele

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2007 • PB • Rs 395

Milind M. Lele 9780749449025 2007 • PB • Rs 395 Business Insights: China, 2nd edn Jonathan

Business

Insights: China,

2nd edn

Jonathan Reuvid

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2013 • PB

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2
2

www.koganpage.co.in

9780749459918 2013 • PB FORTHCOMING 2 www.koganpage.co.in 28 Business Thinkers Who Changed the World Rhymer Rigby
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28 Business

Thinkers Who

Changed the

World

Rhymer Rigby

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2011 • PB • Rs 395

Transforming the

Company

Manage Change, Compete & Win

C. Coulson-Thomas

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2010 • PB • Rs 495

An Unamerican

Business

The Rise of the New European Enterprise

Donald Kalff

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2006 • PB • Rs 295

Kellogg on China

Strategies for

Success

Anuradha Gulati &

Anoela Y. Lee

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2005 • PB • Rs 395

& Anoela Y. Lee 9780749445294 2005 • PB • Rs 395 The Seamless Organization, 4th edn
& Anoela Y. Lee 9780749445294 2005 • PB • Rs 395 The Seamless Organization, 4th edn
& Anoela Y. Lee 9780749445294 2005 • PB • Rs 395 The Seamless Organization, 4th edn
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& Anoela Y. Lee 9780749445294 2005 • PB • Rs 395 The Seamless Organization, 4th edn

The Seamless

Organization,

4th edn

Building the

Company of

Tomorrow

Philip Sadler

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2010 • PB • Rs 295

Business & the Beautiful Game

Theo Theobald & Cary Cooper

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Global Remix

The Fight for Competitive Advantage

Richard Scase

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2010 • PB • Rs 295

Business

Solutions on

Demand

Mark Cerasale & Merlin Stone

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2006 • PB • Rs 350

Kellogg on

Biotechnology

Thriving Through

Integration

Alicia Loffler

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2005 • PB • Rs 395

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Business and Management NEW Building Your Business Through Export John Westwood 9780749463755 2013 • PB
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NEW

Building Your

Business

Through Export

John Westwood

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2013 • PB

Through Export John Westwood 9780749463755 2013 • PB Demystifying Strategy How to Become a Strategic Thinker

Demystifying

Strategy

How to Become a Strategic Thinker

Tony Grundy

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2012 • PB • Rs 795

Thinker Tony Grundy 9780749465681 2012 • PB • Rs 795 International Trade An Essential Guide to

International

Trade

An Essential Guide to the Principles and Practices of Export

Reuvid & Sherlock

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Sherlock 9780749462376 2013 • PB FORTHCOMING FORTHCOMING High Performance Business Strategy Inspiring Success Through
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High Performance

Business Strategy

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Through Effective

Human Resource

Management

Ap Eigenhuis & Rob van Dijk

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2010 • PB • Rs 395

Practical Strategy

Neville Lake

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2013 • PB

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The Strategic

Planning

Workbook,

3rd edn

Neville Lake

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2012 • PB • Rs 895

Fundamentals

of Risk

Management

Paul Hopkin

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2010 • PB • Rs 795

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PB • Rs 795 *Prices are subject to change without notice Strategic Thinking, 3rd edn Simon
PB • Rs 795 *Prices are subject to change without notice Strategic Thinking, 3rd edn Simon
PB • Rs 795 *Prices are subject to change without notice Strategic Thinking, 3rd edn Simon
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Strategic Thinking, 3rd edn

Simon Wootton & Terry Horne

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2010 • PB • Rs 225

Diversification

Strategy

How to Grow a Business by Diversifying Successfully

Graham Kenny

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2010 • PB • Rs 350

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The Business

Plan Workbook,

7th edn

Colin Barrow, Paul Barrow & Robert Brown

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2012 • PB • Rs 895

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Fundamentals

of Risk

Management,

2nd edn

Paul Hopkin

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2012 • PB • £ 34.99

2nd edn Paul Hopkin 9780749465391 2012 • PB • £ 34.99 Leading Strategy Execution How to
2nd edn Paul Hopkin 9780749465391 2012 • PB • £ 34.99 Leading Strategy Execution How to

Leading Strategy

Execution

How to Engage Employees and

Implement Your

Strategies

Antunes, Korda, Korda & Mistry

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2010 • HB • Rs 695

How to Prepare a Business Plan, 5th edn

Edward Blackwell

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2008 • PB • Rs 250

edn Edward Blackwell 9780749454722 2008 • PB • Rs 250 Business Continuity A Guide to Risk

Business Continuity

A Guide to Risk

Management

and Contingency Planning to Protect Your Business

Sebastian Nokes

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2013 • PB

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Sebastian Nokes 9780749464370 2013 • PB FORTHCOMING Managing Business Risk, 8th edn A Practical Guide to

Managing

Business Risk,

8th edn

A Practical Guide

to Protecting Your

Business

Jonathan Reuvid

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2013 • HB

FORTHCOMING 3
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Business and Management
Business and Management
Business and Management Managing Risk in Extreme Environments Duncan Martin 9780749453794 2008 • PB • Rs
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in Extreme

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Duncan Martin

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2008 • PB • Rs 295

Beyond Bullsh*t

Straight-Talk at

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Samuel A. Culbert

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2008 • PB • Rs 250

Crisis

Communication

Practical PR

Strategies for

Reputation

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Peter F. Anthonissen

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2009 • PB • Rs 350

Powerful

Presentations,

2nd edn

Jons Mattock & John Ehrenborg

9788175541184

2008 • PB • Rs 150

& John Ehrenborg 9788175541184 2008 • PB • Rs 150 Target Setting and Goal Achievement, 2nd
& John Ehrenborg 9788175541184 2008 • PB • Rs 150 Target Setting and Goal Achievement, 2nd
& John Ehrenborg 9788175541184 2008 • PB • Rs 150 Target Setting and Goal Achievement, 2nd
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Target Setting

and Goal

Achievement,

2nd edn

A Practical Guide for

Managers

Richard Hale & Peter Whitlam

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2010 • PB • Rs 195

NEW
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Talk Normal

Stop the Business Speak, Jargon and

Waffle

Tim Phillips

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2012 • PB • Rs 350

Bridging the

Culture Gap,

2nd edn

A Practical Guide to

International Business

Communication

Penny Carté & Chris Fox

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2009 • PB • Rs 295

The

PowerPoint®

Detox

Reinvent Your Slides and Add Power to Your Presentation

Patrick Forsyth

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Patrick Forsyth 9788175544826 2010 • PB • Rs 150 Successful Networking How to Build New Networks
Patrick Forsyth 9788175544826 2010 • PB • Rs 150 Successful Networking How to Build New Networks
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Successful

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How to Build New

Networks for Career and Company Progression

Frances Kay

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2011 • PB • Rs 195

International

Communications

Strategy

Developments in Cross-Cultural Communications,

PR and Social Media

Silvia Cambié & Ooi

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2010 • PB • Rs 395

Winning Strategies for the

Indian Market

A . D. Gulati & Dipak Jain

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2011 • PB • Rs 295

Win at Work

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Shaun Belding

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2010 • PB • Rs 195

 

UNDERSTANDING BUSINESS PSYCHOLOGY

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Understanding

Understanding NLP, 2nd edn

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Frances Kay & Nielson Kite

Damian Ryan & Calvin Jones

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• PB

2012

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4
4

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Business and Management
Business and Management
Business and Management A Business Guide to Information Security Alan Calder 9780749447670 2006 • PB •

A Business Guide to Information Security

Alan Calder

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2006 • PB • Rs 295

Security Alan Calder 9780749447670 2006 • PB • Rs 295 Managing Knowledge Security Strategies for Protecting

Managing

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Security

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Kevin C. Desouza

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2008 •

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Kevin C. Desouza 9780749452612 2008 • PB • Rs 295 Delivering E-Learning A Complete Strategy for

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Kenneth Fee

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2010 • PB • Rs 295

Assessment Kenneth Fee 9780749459581 2010 • PB • Rs 295 International IT Governance An Executive Guide
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International IT

Governance

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to ISO 17799 / ISO

27001

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2008 • PB • Rs 495

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IT Governance,

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9780749446505

2006 • PB • Rs 595

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Secure Online Business Handbook, 3rd edn

E-commerce, IT

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Simmons

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2007 • PB • Rs 495

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2013 • PB

Mobile Business

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Marcus Austin

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2013 • PB

Pirate Nation

How Digital Piracy

is Transforming

Business Society

and Culture

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2013 • PB

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Knockoff

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Tim Phillips

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2006 • PB • Rs 325

Goods Tim Phillips 9780749447755 2006 • PB • Rs 325 Project Team Dynamics Enhancing Performance, Improving

Project Team

Dynamics

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9781567262902

2013 • PB

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The Definitive

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Sue France

9788175544963

2010 • PB • Rs 275

Handbook Sue France 9788175544963 2010 • PB • Rs 275 Adapt Ability The Art of Winning

Adapt Ability

The Art of Winning in an Age of Uncertainity

Max Mckeown

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2012 • PB • Rs 495

*Prices are subject to change without notice

PB • Rs 495 *Prices are subject to change without notice Sustainable Enterprise, 2nd edn Profiting

Sustainable

Enterprise,

2nd edn

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Simons & Simons

9780749450991

2007 • PB • Rs 495

Simons & Simons 9780749450991 2007 • PB • Rs 495 Clean Tech, Clean Profits Adam Jolly

Clean Tech,

Clean Profits

Adam Jolly

9780749461171

2013 • HB

FORTHCOMING 5
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Business and Management
Business and Management
Business and Management How They Blew It The CEOs and Entrepreneurs Behind Some of the World’s

How They Blew It

The CEOs and Entrepreneurs Behind Some of the World’s Most Catastrophic Business Failures

Oliver & Goodwin

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2010 • PB • Rs 295

Oliver & Goodwin 9780749460655 2010 • PB • Rs 295 Enduring Success What we can Learn
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Christian Stadler

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2011 • HB • Rs 695

Confidence at

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Ros Taylor

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2011 • PB • Rs 225

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2012 • PB • Rs 695

at Work Jane Clarke 9780749465261 2012 • PB • Rs 695 The New Boss How to

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Peter Fischer

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2010 • PB • Rs 395

6
6

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9788175545915 2010 • PB • Rs 395 6 www.koganpage.co.in Fit to Bust How Great Companies Fail
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Tim Phillips

9780749460136

2011 • PB • Rs 325

The Rise of the Global Nomad

Jim Matthewman

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2011 • PB • Rs 395

Working with the Enemy

How to Survive and Thrive with Really Difficult People

Mike Leibling

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2010 • PB • Rs 195

Different

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Creative Strategies for Developing the Innovative Business

Anja Foerster & Peter Kreuz

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2008 • PB • Rs 295

Dealing with the Employee from Hell

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Shaun Belding

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2006 • PB • Rs 150

Shaun Belding 9788175542754 2006 • PB • Rs 150 The Innovation Handbook, 2nd edn Adam Jolly
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2012 •

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Tough Tactics for Tough Times

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Forsyth & Kay

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2009 • PB • Rs 195

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Peter Clough & Dough Strycharczyk

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2013 • PB

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A Guide to Cover

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Mike Leibling

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2010 • PB • Rs 250

Dealing with the Boss from Hell

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  BUSINESS SUCCESS SERIES       9780749460969 9780749460662   9780749462963
  BUSINESS SUCCESS SERIES       9780749460969 9780749460662   9780749462963
  BUSINESS SUCCESS SERIES       9780749460969 9780749460662   9780749462963
  BUSINESS SUCCESS SERIES       9780749460969 9780749460662   9780749462963

9780749460969

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2011

• PB • Rs 225

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2011

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2011

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2011

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2011

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2011

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2011

• PB • Rs 275

2011

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Business and Management
Business and Management
 

CRASH COURSE SERIES

 
  Managing  
 
  Managing  

Managing

  Managing  
 

Creativity

Brian Clegg & Paul Birch

People

Brian Clegg & Paul Birch

Personal

Development

Brian Clegg

9788175544307

9788175544314

9788175544321

2009 • PB • Rs 295

2009

• PB • Rs 295

2009 • PB • Rs 295

 

NEW TOOLS FOR BUSINESS

SERIES

A Quick Start A Quick Start A Quick Start
A Quick Start A Quick Start A Quick Start

A

Quick Start

A Quick Start A Quick Start A Quick Start
A Quick Start A Quick Start A Quick Start

A

Quick Start

A Quick Start A Quick Start A Quick Start
A Quick Start A Quick Start A Quick Start

A

Quick Start

Guide to Cloud

Guide to Google

Adwords

Guide to Mobile

Computing

Marketing

Mark J. Williams

Mark Harnett

Neil Richardson

9780749461300

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2013

• PB

2013

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A

Quick Start

A

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Guide to Online

Guide to

 

Guide to Social

Selling

Podcasting

Media Marketing

Cresta Norris

Mark Harnett

Neil Richardson

9780749461591

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9780749457587

2013

• PB

2013

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2013

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FORTHCOMING
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RICHARD DENNY BESTSELLERS

 
NEW      
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Communicate to Win, 2nd edn

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Motivate to Win, 3rd edn

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to Win, 3rd edn

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2011

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2012

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  Winning New
Winning New

Winning New

 

Succeed for Yourself, 3rd edn

 

Business

9788175545359

9788175543874

2010 • PB • Rs 225

2008 • PB • Rs 195

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9
9
Project Management
Project Management
 

BETTER BUSINESS ENGLISH

SERIES

 
Executive Writing Skills for Managers How to Write Effective Business English Fiona Talbot 9780749455200 2009

Executive Writing Skills for Managers

How to Write Effective Business English Fiona Talbot 9780749455200 2009 • PB • Rs 250

How to Write Effective Business English

Fiona Talbot

9780749455200

2009 • PB • Rs 250

Business English Fiona Talbot 9780749455200 2009 • PB • Rs 250 Make an Impact with Your

Make an Impact with Your Written English

Fiona Talbot

Fiona Talbot

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9780749455194

2009 • PB • Rs 250

2009 • PB • Rs 250

2009 • PB • Rs 250 2009 • PB • Rs 250 20:20 Project Management Tony
2009 • PB • Rs 250 2009 • PB • Rs 250 20:20 Project Management Tony
2009 • PB • Rs 250 2009 • PB • Rs 250 20:20 Project Management Tony

20:20 Project

Management

Tony Marks

9780749466084

2013 • PB

FORTHCOMING
FORTHCOMING
Management Tony Marks 9780749466084 2013 • PB FORTHCOMING The Practice of Project Management A Guide to

The Practice of Project Management

A Guide to the

Business-Focused

Approach

Enzo Frigneti &

Dennis Comninos

9788175545397

2010 • PB • Rs 395

Project

Governance

A Practical Guide to Effective Project Decision Making

Ross Garland

9780749457174

2009 •

PB • Rs 395

Making Ross Garland 9780749457174 2009 • PB • Rs 395 Project Management Survival A Practical Guide

Project

Management

Survival

A Practical Guide to Leading, Managing

& Delivering

Challenging Projects

Richard Jones

9780749452629

2008 • PB • Rs 350

Project

Management

Fundamentals,

2nd edn

Key Concepts and Methodology

Gregory T. Haugan

9781567262810

2013 • PB

and Methodology Gregory T. Haugan 9781567262810 2013 • PB Strategic Project Management Paul Roberts 9780749464332 2013

Strategic Project

Management

Paul Roberts

9780749464332

2013 • PB

FORTHCOMING FORTHCOMING
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Roberts 9780749464332 2013 • PB FORTHCOMING FORTHCOMING Integrated Cost and Schedule Control in Project Management,
Roberts 9780749464332 2013 • PB FORTHCOMING FORTHCOMING Integrated Cost and Schedule Control in Project Management,

Integrated Cost and Schedule Control in Project Management, 2nd edn

Ursula Kuehn

9781567262964

2013 • PB

Interpersonal Skills for Portfolio Program, & Project Managers

Ginger Levin

9781567262889

2013 • PB

FORTHCOMING FORTHCOMING
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2013 • PB FORTHCOMING FORTHCOMING 10 www.koganpage.co.in The Project Management Answer Book Jeff Furman
2013 • PB FORTHCOMING FORTHCOMING 10 www.koganpage.co.in The Project Management Answer Book Jeff Furman
2013 • PB FORTHCOMING FORTHCOMING 10 www.koganpage.co.in The Project Management Answer Book Jeff Furman
2013 • PB FORTHCOMING FORTHCOMING 10 www.koganpage.co.in The Project Management Answer Book Jeff Furman

The Project

Management

Answer Book

Jeff Furman

9781567262971

2013 • PB

FORTHCOMING
FORTHCOMING

Guerrilla Project

Management

Kenneth T. Hanley

9781567262940

2013 • PB

FORTHCOMING
FORTHCOMING

Advanced

Project

Management

A Complete Guide to the Key Processes, Models and Techniques

Alan D. Orr

9780749443276

2004 • PB • Rs 495

Operations

Management

Donald Waters

9788175545236

2010 • PB • Rs 295

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Marketing
Marketing
Marketing Marketing Stripped Bare An Insider’s Guide to the Secret Rules Patrick Forsyth 9788175542563 2010 •
Marketing Marketing Stripped Bare An Insider’s Guide to the Secret Rules Patrick Forsyth 9788175542563 2010 •
Marketing Marketing Stripped Bare An Insider’s Guide to the Secret Rules Patrick Forsyth 9788175542563 2010 •
Marketing Marketing Stripped Bare An Insider’s Guide to the Secret Rules Patrick Forsyth 9788175542563 2010 •
Marketing Marketing Stripped Bare An Insider’s Guide to the Secret Rules Patrick Forsyth 9788175542563 2010 •

Marketing

Stripped Bare

An Insider’s Guide to the Secret Rules

Patrick Forsyth

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2010 • PB • Rs 295

NEW
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Everything You Need to Know About Marketing, 2nd edn

Patrick Forsyth

9788175545809

2012 • PB • Rs 195

International

Marketing,

3rd edn

Strategy Planning, Market Entry & Implementation

Roger Bennett & Jim Blythe

9788175545328

2010 • PB • Rs 425

Experiential

Marketing

A Practical Guide to Interactive Brand Experiences

Shaz Smilansky

9780749457167

2009 • PB • Rs 395

Malcolm

McDonald

on Marketing

Planning

Understanding

Marketing Plans

and Strategy

Malcolm McDonald

9780749453787

2008 •

PB • Rs 295

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PB • Rs 295 *Prices are subject to change without notice The International Dictionary of Marketing
PB • Rs 295 *Prices are subject to change without notice The International Dictionary of Marketing
PB • Rs 295 *Prices are subject to change without notice The International Dictionary of Marketing
PB • Rs 295 *Prices are subject to change without notice The International Dictionary of Marketing
PB • Rs 295 *Prices are subject to change without notice The International Dictionary of Marketing

The International

Dictionary of

Marketing

Overs 2,000

Professional Terms

and Techniques

Daniel Yadin

9780749449247

2006 • PB • Rs 395

Daniel Yadin 9780749449247 2006 • PB • Rs 395 Marketing Revolution Gamble, Tapp, Marsella & Stone

Marketing

Revolution

Gamble, Tapp, Marsella & Stone

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2006 • PB • Rs 395

Key Marketing Skills (with CD), 2nd edn

Peter Cheverton

9788175545458

2010 • PB • £ 6.00

edn Peter Cheverton 9788175545458 2010 • PB • £ 6.00 Great Answers to Tough Marketing Questions,

Great Answers to Tough Marketing Questions, 2nd edn

P R Smith

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2010 • PB • Rs 495

2nd edn P R Smith 9788175545816 2010 • PB • Rs 495 High Impact Marketing that

High Impact

Marketing that

Gets Results

Ardi Kolah

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2013 • PB

Essential Law for Marketers

Ardi Kolah

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2013 • PB

FORTHCOMING FORTHCOMING NEW
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9780749464509 2013 • PB FORTHCOMING FORTHCOMING NEW Precision Marketing Marketing Revenue Through Relevance

Precision

Marketing

Marketing Revenue

Through Relevance

Sandra Zoratti & Lee Gallagher

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2012 • PB • Rs 995

Sticky Marketing

Why Everything

in Marketing has

Changed and What to do About It

Grant Leboff

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2011 • PB • Rs 325

The Handbook of Field Marketing

A Complete Guide to

Understanding and Outsourcing Face-to- Face Direct Marketing

Alison Williams & Roddy Mullin

9780749453800

2008 • PB • Rs 325

& Roddy Mullin 9780749453800 2008 • PB • Rs 325 NEW Shopper Marketing, 2nd edn Markus
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NEW

Shopper

Marketing,

2nd edn

Markus Stahlberg

9780749464714

2012 •

www.koganpage.co.in

HB • Rs 995 11
HB • Rs 995
11
Marketing
Marketing
Marketing The 50 Plus Market Why the Future is Age Neutral when it comes to Marketing

The 50 Plus Market

Why the Future is Age Neutral when it comes to Marketing & Brand Strategies

Dick Stroud

9788175545793

2010 • PB • Rs 495

Strategies Dick Stroud 9788175545793 2010 • PB • Rs 495 From Idea to Profit How to

From Idea to Profit

How to Market Innovative Products and Services

Adam Jolly

9780749445225

2005 • PB • Rs 250

Services Adam Jolly 9780749445225 2005 • PB • Rs 250 The Best Digital Marketing Campaigns in
Services Adam Jolly 9780749445225 2005 • PB • Rs 250 The Best Digital Marketing Campaigns in

The Best Digital Marketing Campaigns in the World

Damian Ryan & Calvin Jones

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2011 • PB • Rs 495

NEW
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Understanding

Digital Marketing

Marketing Strategies for Engaging the Digital Generation

Damian Ryan & Calvin Jones

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2012 • PB • Rs 695

& Calvin Jones 9780749464271 2012 • PB • Rs 695 The Mobile Revolution The Making of

The Mobile

Revolution

The Making of Mobile Service Worldwide

Dan Steinbock

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2005 • PB • Rs 395

12
12

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9780749445454 2005 • PB • Rs 395 12 www.koganpage.co.in Strategic Alliances & Marketing Partnerships Richard
9780749445454 2005 • PB • Rs 395 12 www.koganpage.co.in Strategic Alliances & Marketing Partnerships Richard
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9780749445454 2005 • PB • Rs 395 12 www.koganpage.co.in Strategic Alliances & Marketing Partnerships Richard
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Strategic

Alliances &

Marketing

Partnerships

Richard Gibbs & Andrew Humphries

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2009 • PB • Rs 395

The Conversation

Manager

The power of the Modern Consumer, the End of the Traditional Advertiser

Steven Van Belleghem

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2012 • PB

FORTHCOMING
FORTHCOMING

Commonsense Direct & Digital Marketing, 5th edn

Drayton Bird

9788175543720

2008 • PB • Rs 495

NEW
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Digital Wars

Apple, Microsoft, Google & the Battle for the Internet

Charles Arthur

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2012 • PB • Rs 450

How to Market Books, 4th edn

The Essential Guide to Maximizing Profit and Exploiting All Channels to Market

Alison Baverstock

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2008 • PB • Rs 395

Alison Baverstock 9780749454715 2008 • PB • Rs 395 NEW Blog, Podcast, Google, Sell The Complete
Alison Baverstock 9780749454715 2008 • PB • Rs 395 NEW Blog, Podcast, Google, Sell The Complete
Alison Baverstock 9780749454715 2008 • PB • Rs 395 NEW Blog, Podcast, Google, Sell The Complete
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NEW
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Blog, Podcast,

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The Complete Guide to Making Online Profit Cresta Norris

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2012 • PB • Rs 295

NEW
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The Conversation

Company

Boost Your Business Through Culture, People & Social Media

Steven V. Belleghem

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2012 • PB • Rs 695

Paid Owned

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Maximising Marketing Return in a Socially Connected World

Harry Alder

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2013 • PB

FORTHCOMING
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Mobile

Marketing

Lessons from Global Brand Leaders on How to Make a Success of the Mobile Channel

Paul Berney

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2013 • PB

FORTHCOMING
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Innovation

Excellence

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Stephan Scholtissek

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2011 • HB • Rs 795

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Marketing
Marketing
Marketing NEW Campaign IT! Achieving Success through Communication Alan Barnard & Chris Parkar 9780749464202 2012 •
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NEW

Campaign IT!

Achieving

Success through

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Alan Barnard & Chris Parkar

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2012 • PB • Rs 595

Guerrilla

Marketing

Research

Marketing Research Techniques that can Help any Business Make More Money

Robert J. Kaden

9780749448998

2007 • PB • Rs 350

An Introduction to Market & Social Research

Planning & Using Research Tools & Techniques

Karen Adams & Ian Brace

9788175543522

2008 • PB • Rs 175

Marketing

Accountability

A New Metrics Model to Measure Marketing Effectiveness

McDonald &

Mouncey

9780749462635

2009 • PB • Rs 495

NEW
NEW

The Consumer

Mind

Pepe Martinez

9780749465704

2012 • PB • Rs 695

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PB • Rs 695 *Prices are subject to change without notice Profitable Marketing Communications A Guide
PB • Rs 695 *Prices are subject to change without notice Profitable Marketing Communications A Guide
PB • Rs 695 *Prices are subject to change without notice Profitable Marketing Communications A Guide
PB • Rs 695 *Prices are subject to change without notice Profitable Marketing Communications A Guide
PB • Rs 695 *Prices are subject to change without notice Profitable Marketing Communications A Guide

Profitable

Marketing

Communications

A Guide to Marketing Return on Investment

Antony Young & Lucy Aitken

9780749451561

2007 • PB • Rs 325

More Guerrilla

Marketing

Research

Robert J. Kaden, Gerald Linda & J. Conard Levinson

9780749460723

2010 • PB • Rs 495

Questionnaire

Design

How to Plan, Structure and Write Survey Material for Effective Market Research

Ian Brace

9780749444020

2005 • PB • Rs 525

Marketing

Accountability

How to Measure Marketing Effectiveness

Malcolm McDonald & Peter Mouncey

9780749453862

2010 •

HB • Rs 995

The 5 Paths to Persuasion

The Art of Selling your Message

Robert B Miller, Garry A. Williams & Alden M. Hayashi

9780749447779

2006 • PB • Rs 295

& Alden M. Hayashi 9780749447779 2006 • PB • Rs 295 Marketing Communications, 5th edn Integrating
& Alden M. Hayashi 9780749447779 2006 • PB • Rs 295 Marketing Communications, 5th edn Integrating

Marketing

Communications,

5th edn

Integrating Offline and Online with Social Media

PR Smith & Ze Zook

9780749461935

2011 • PB • Rs 1495

Business to

Business Market

Research

Ruth McNeil

9780749447700

2006 • PB • Rs 350

Research Ruth McNeil 9780749447700 2006 • PB • Rs 350 Consumer Insight How to Use Data

Consumer

Insight

How to Use Data and Market Research to get Closer to Your Customer

Stone, Bond & Foss

9780749444471

2005 • PB • Rs 325

Stone, Bond & Foss 9780749444471 2005 • PB • Rs 325 NEW Creating The Strategy Winning
NEW
NEW

Creating The

Strategy

Winning & Keeping Customers In B2B Markets

Rennie Gould

9780749466145

2012 • PB • Rs 495

Markets Rennie Gould 9780749466145 2012 • PB • Rs 495 Valuable Content Marketing Sonja Jefferson &

Valuable Content

Marketing

Sonja Jefferson & Sharon Tanton

9780749465803

2013 • PB

FORTHCOMING 13
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Marketing/ Brand Management
Marketing/ Brand Management
Marketing/ Brand Management The New Strategic Selling Revised, 3rd edn Robert B. Miller, Stephen Heimen &
Marketing/ Brand Management The New Strategic Selling Revised, 3rd edn Robert B. Miller, Stephen Heimen &

The New Strategic Selling Revised, 3rd edn

Robert B. Miller, Stephen Heimen & Tad Tuleja

9780749462949

2011 • PB • Rs 395

The Branded

Mind

What Neuroscience Really tells us About the Puzzle of the Brain and the Brand

Erik du Plessis

9780749461256

2011 • HB • Rs 895

Brand Erik du Plessis 9780749461256 2011 • HB • Rs 895 Branding Your Business Promoting your

Branding Your

Business

Promoting your Business, Attracting Customers and Standing Out in the Market Place

James Hammond

9780749454692

2008 • PB • Rs 395

Place James Hammond 9780749454692 2008 • PB • Rs 395 Branded Beauty How Marketing Changed the

Branded Beauty

How Marketing Changed the Way we Look

Mark Tungate

9780749461812

2011 • HB • Rs 995

we Look Mark Tungate 9780749461812 2011 • HB • Rs 995 Brand Royalty How the World’s

Brand Royalty

How the World’s Top 100 Brands Thrive and Survive

Matt Haig

9780749444396

2008 • PB • Rs 395

14
14

www.koganpage.co.in

9780749444396 2008 • PB • Rs 395 14 www.koganpage.co.in The Art of Influencing and Selling Ardi
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The Art of Influencing and Selling

Ardi Kolah

9780749464486

2013 • PB

FORTHCOMING NEW
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NEW

The New

Strategic Brand

Management,

5th edn

J N Kapferer

9780749465155

2012 • PB • Rs 595

Living the Brand, 3rd edn

How to Transform Every Member of your Organization into a Brand Champion

Nicholas Ind

9780749450830

2013 • PB

FORTHCOMING
FORTHCOMING

Brand

Immortality

How Brands can Live Long and Prosper

Hamish Pringle & Peter Field

9780749457013

2009 • PB • Rs 450

NEW
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Brand Together

Nicolas Ind, Clare Fuller & Charles Trevail

9780749463250

2012 • PB • Rs 695

& Charles Trevail 9780749463250 2012 • PB • Rs 695 The New Conceptual Selling, Revised 2nd
& Charles Trevail 9780749463250 2012 • PB • Rs 695 The New Conceptual Selling, Revised 2nd
& Charles Trevail 9780749463250 2012 • PB • Rs 695 The New Conceptual Selling, Revised 2nd
& Charles Trevail 9780749463250 2012 • PB • Rs 695 The New Conceptual Selling, Revised 2nd
& Charles Trevail 9780749463250 2012 • PB • Rs 695 The New Conceptual Selling, Revised 2nd

The New Conceptual Selling, Revised 2nd edn

Robert B. Miller, Stephen Heimen &

Tad Tuleja

9780749462918

2011 • PB • Rs 395

Global Brand

Strategy

Unlocking Brand

Potential Across

Countries, Cultures

& Markets

Sicco van Gelder

9780749442132

2008 • PB • Rs 325

Strategic Brand

Management,

2nd edn

Creating and Sustaining Brand Equity Long Term

J. N. Kapferer

9788175541092

2010 • PB • Rs 395

The Philosophy

of Branding

Great Philosophers

Think Brands

Thom Braun

9780749443238

2004 • PB • Rs 250

How Cool Brands Stay Hot

Branding to

Generation Y

Joeri Van cen Bergh & Mattias Behrer

9780749462505

2011 • HB • Rs 895

*Prices are subject to change without notice

Brand Management
Brand Management
Brand Management NEW Brandwashed Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Brand Management NEW Brandwashed Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Brand Management NEW Brandwashed Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Brand Management NEW Brandwashed Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Brand Management NEW Brandwashed Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
NEW
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Brandwashed

Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Martin Lindstrom

9780749465049

2012 • PB • Rs 495

Fashion Brands

Branding Style from Armani to Zara

Mark Tungate

9780749456818

2009 • PB • Rs 495

Beyond Branding

How the New Values of Transparency and Integrity are Changing the World of Brands

Nicholas Ind

9780749442125

2008 • PB • Rs 295

Brands Lands, Hot Spots & Cool Places

Welcome to the Third Place and the Total Marketing Experience

Christian Mikunda

9780749443320

2004 • PB • Rs 495

Creating Passion

Brands

Getting to the Heart of Branding

Helen Edwards & Derek Day

9788175545311

2010 • PB • Rs 325

*Prices are subject to change without notice

PB • Rs 325 *Prices are subject to change without notice Corporate Reputation, the Brand and
PB • Rs 325 *Prices are subject to change without notice Corporate Reputation, the Brand and
PB • Rs 325 *Prices are subject to change without notice Corporate Reputation, the Brand and
PB • Rs 325 *Prices are subject to change without notice Corporate Reputation, the Brand and
PB • Rs 325 *Prices are subject to change without notice Corporate Reputation, the Brand and

Corporate Reputation, the Brand and the Bottom Line, 3rd edn

Roger Haywood

9788175545748

2010 • PB • Rs 495

Profit Brand

How to Increase the Profitablity, Accountability & Sustainability of Brands

Nick Wreden

9780749450946

2007 • PB • Rs 295

Brand Sense,

2nd edn

Sensory Secrets Behind the Stuff We Buy

Martin Lindstrom

9780749460570

2010 •

PB • Rs 295

Branding a Store

How to Build Successful Retail Brands in a Changing Market Place

Ko Floor

9780749451684

2007 • PB • Rs 495

Branded

Entertainment

Product Placement & Brand Strategy in the Entertainment Business

Jean-Marc Lehu

9780749451516

2007 • PB • Rs 395

Jean-Marc Lehu 9780749451516 2007 • PB • Rs 395 Private Label Turning the Retail Brand Threat
Jean-Marc Lehu 9780749451516 2007 • PB • Rs 395 Private Label Turning the Retail Brand Threat

Private Label

Turning the Retail Brand Threat into your Biggest Opportunity

Keith Lincoln & Lars Thomassen

9780749453763

2008 • PB • Rs 395

Branded Male

Marketing to Men

Mark Tungate

9780749454685

2008 • PB • Rs 395

to Men Mark Tungate 9780749454685 2008 • PB • Rs 395 Integrated Branding Becoming Brand- Driven

Integrated

Branding

Becoming Brand-

Driven through

Company-Wide

Action

F Joseph LePla & Lynn M Parker

9780749445256

2005 • PB • Rs 395

& Lynn M Parker 9780749445256 2005 • PB • Rs 395 Brand Rejuvenation How to Protect,

Brand

Rejuvenation

How to Protect, Strengthen & Add Value to Your Brand to Prevent it from Ageing

Jean-Marc Lehu

9788175545854

2010 • PB • Rs 495

Ageing Jean-Marc Lehu 9788175545854 2010 • PB • Rs 495 The Better Mousetrap Brand Invention in

The Better

Mousetrap

Brand Invention in a Media Democracy

Simon Point

9780749466213

2013 • PB

FORTHCOMING 15
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15

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Brand Management/ Advertising NEW
Brand Management/ Advertising
NEW
Brand Management/ Advertising NEW Brand® Success How the World’s Top 100 Brands Thrive and Survive Matt

Brand® Success

How the World’s Top 100 Brands Thrive and Survive

Matt Haig

9780749462871

2011 • PB • Rs 450

and Survive Matt Haig 9780749462871 2011 • PB • Rs 450 Brand® Failures The Truth About

Brand® Failures

The Truth About the 100 Biggest Branding Mistakes of All Time

Matt Haig

9780749462994

2011 • PB • Rs 395

of All Time Matt Haig 9780749462994 2011 • PB • Rs 395 The Luxury Strategy, 2nd

The Luxury

Strategy,

2nd edn

J.N. Kapferer & V. Bastien

9780749464912

2012 • PB • £ 34.99

& V. Bastien 9780749464912 2012 • PB • £ 34.99 The Handbook of European Brand Rights
& V. Bastien 9780749464912 2012 • PB • £ 34.99 The Handbook of European Brand Rights

The Handbook

of European

Brand Rights

Management

Adam Jolly

9780749461447

2013 • HB

FORTHCOMING
FORTHCOMING

Emotionomics

Leveraging

Emotions for

Business Success

Dan Hill

9780749457006

2009 • PB • Rs 495

Success Dan Hill 9780749457006 2009 • PB • Rs 495 Media Monoliths How Great Media Brands
Success Dan Hill 9780749457006 2009 • PB • Rs 495 Media Monoliths How Great Media Brands

Media Monoliths

How Great Media Brands Thrive and Survive

Mark Tungate

9780749444037

2005 • PB • Rs 525

Emotionomics,

Revised edn

Dan Hill

9780749461898

2013 • PB

FORTHCOMING
FORTHCOMING
Revised edn Dan Hill 9780749461898 2013 • PB FORTHCOMING Luxury World The Past, Present and Future
Revised edn Dan Hill 9780749461898 2013 • PB FORTHCOMING Luxury World The Past, Present and Future

Luxury World

The Past, Present and Future of Luxury Brands

Mark Tungate

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2010 • PB • Rs 425

NEW
NEW

Pioneers of

Digital

Paul Springer &

Mel Carson

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2012 • PB • Rs 595

& Mel Carson 9780749466046 2012 • PB • Rs 595 Ads to Icons How Advertising Succeeds

Ads to Icons

How Advertising Succeeds in a Multimedia Age

Paul Springer

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2007 • PB • Rs 595

Age Paul Springer 9780749451677 2007 • PB • Rs 595 How to Advertise, 3rd edn What

How to

Advertise,

3rd edn

What Works What Doesn’t and Why

Kenneth Roman & Jane Maas

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2008 • PB • Rs 295

Roman & Jane Maas 9780749442330 2008 • PB • Rs 295 About Face The Secrets of

About Face

The Secrets of Emotionally Effective Advertising

Dan Hill

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2010 • HB • Rs 695

16
16
Dan Hill 9780749457570 2010 • HB • Rs 695 16 www.koganpage.co.in Ad Land A Global History

www.koganpage.co.in

Ad Land

A Global History of Advertising

Mark Tungate

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2008 • PB • Rs 595

Mark Tungate 9780749452582 2008 • PB • Rs 595 Spending Advertising Money in the Digital Age

Spending Advertising Money in the Digital Age

Hamish Pringle & Jim Marshall

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2013 • PB

FORTHCOMING
FORTHCOMING

*Prices are subject to change without notice

Retail/ Customer Relationship Management
Retail/ Customer Relationship Management
Retail/ Customer Relationship Management The Grocers, 3rd edn The Rise and Rise of the Supermarket Chains
Retail/ Customer Relationship Management The Grocers, 3rd edn The Rise and Rise of the Supermarket Chains
Retail/ Customer Relationship Management The Grocers, 3rd edn The Rise and Rise of the Supermarket Chains
Retail/ Customer Relationship Management The Grocers, 3rd edn The Rise and Rise of the Supermarket Chains
Retail/ Customer Relationship Management The Grocers, 3rd edn The Rise and Rise of the Supermarket Chains

The Grocers,

3rd edn

The Rise and Rise of the Supermarket Chains

Andrew Seth & Geoffrey Randall

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2011 • PB • Rs 325

How to Succeed at Retail

Winning Case Studies and Strategies for Retailers and Brands

Keith Lincoln & Lars Thomassen

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2010 • PB • Rs 295

NEW
NEW

The Retail

Champion

Clare Rayner

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2012 • PB • Rs 495

Aftersales

Management

David Brock

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2010 • PB • Rs 350

Why CRM

Doesn’t Work

How to Win by Letting Customers Manage the Relationship

F. Newell

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2008 • PB • Rs 395

*Prices are subject to change without notice

PB • Rs 395 *Prices are subject to change without notice Retailization Brand Survival in the
PB • Rs 395 *Prices are subject to change without notice Retailization Brand Survival in the
PB • Rs 395 *Prices are subject to change without notice Retailization Brand Survival in the
PB • Rs 395 *Prices are subject to change without notice Retailization Brand Survival in the
PB • Rs 395 *Prices are subject to change without notice Retailization Brand Survival in the

Retailization

Brand Survival in the Age of Retailer Power

Lars Thomassen, Keith Lincoln & Anthony Aconis

9780749449032

2007 • PB • Rs 395

NEW
NEW

Walmart

Key Insights and Practical Lessons from the World’s Largest Retailer

Brian Roberts & Natalie Berg

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2012 • PB • Rs 595

Cheap

The Real Cost of the Global Trends for Bargains, Discount & Consumer Choice

David Bosshart

9788175545885

2010 • PB • Rs 295

The Next Big Thing

Spotting and

Forecasting

Consumer Trends

for Profit

William Higham

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2010 • PB • Rs 395

Customer Care

Excellence,

6th edn

How to Create an Effective Customer Focus

Sarah Cook

9780749457051

2011 • PB • Rs 395

Focus Sarah Cook 9780749457051 2011 • PB • Rs 395 The Retail Value Chain Sami Finne
Focus Sarah Cook 9780749457051 2011 • PB • Rs 395 The Retail Value Chain Sami Finne
Focus Sarah Cook 9780749457051 2011 • PB • Rs 395 The Retail Value Chain Sami Finne