Scms Mba Syllabus 2010

********************
School of Commerce and Management Science

Swami Ramanand Teerth Marathwada University
Vishnupuri, Nanded
Syllaus ! Rules of "assing
#or
Master of $usiness %dministration
& %utonomous ' C("% system)
*ffective #rom
+une ,--.
/n words
*****************
1
School of Commerce & Management Science
Swami Ramanand Teerth Marathwada University
Nanded
NEW SYLLABUS OF
MASTER OF BUSINESS ADMINISTRATION
(Effective from Academic Year 200!20"0#
________________________________________________________________________
1. INTR!UCTIN"
T$e %ame of t$e &o't(rad)ate &ro(ramme i' Master of #$siness %dministration
(M*B*A*#
&. T'( )R%M( *R+ ) T'( N(* CURRICU,UM ) M.#.%. CURS( "
Wit$i% fe+ ,ear' of t$e -o't . /rad)ate &ro(ramme i% Ma%a(eme%t ed)catio%0 it 1ecome
evide%t t$at ed)catio% i% ma%a(eme%t 'cie%ce ca% remai% effective o%2, if t$e 3%o+2ed(e
1a'e i' co%ti%)o)'2, 1roade%ed t$ro)($ academic trai%i%(* T$ere are ot$er com&)2'io%'
a2'o0 t$e %eed for '3i22ed ma%a(er i% t$e I%dia% Eco%omic Sce%e +a' 'tro%(2, fe2t a%d
)r(ed 1, ma%,* T$e 2ar(e e4&a%'io% of 1)'i%e'' a%d i%d)'tr, $a' +arra%ted (ro+i%( %eed
for com&ete%t ma%a(er*
T$i' U%iver'it, $a' framed fo22o+i%( o15ective' of M*B*A* &ro(ramme*
"* To e6)i& t$e 't)de%t' +it$ a $i($ 2eve2 of co%ce&t)a20 a%a2,tica2 a%d
de'cri&tive a1i2itie'*
2* E%a12e t$em to com&re$e%d a%d )%der'ta%d com&2e4 e%viro%me%t a%d $a%d2e
t$eir 5o1 com&etitive2, a%d effective2,*
7* Stre%(t$e% t$eir deci'io%!ma3i%( '3i22'*
8* To i%crea'e t$e 1)'i%e'' a+are%e'' a%d e%tre&re%e)ria2 a1i2itie' amo%(
ed)cated ,o)t$ for '&eedi%( )& t$e &roce'' of i%d)'tria2i9atio%0 +$ic$ i' t$e
&rime %eed of i%d)'tria22, 1ac3+ard re(io% 2i3e Marat$+ada*
:* To &rovide to t$e fi%a%ce0 1)'i%e'' or(a%i9atio% a%d t$e /over%me%t
com&ete%t ,o)%( &eo&2e to occ)&, &o'itio% a' co%')2ta%t'0 a%a2,'t' a%d
re'earc$er'*
T$e co)r'e of t$e 't)d, for t$e de(ree of M*B*A* '$a22 1e f)22 time e4te%di%( over fo)r
'eme'ter' i*e* t+o academic ,ear'* It i' ')((e'ted t$at a 'eme'ter i' e4&ected to $ave a
&
tota2 of "; +or3' +ee3 from t$e act)a2 comme%ceme%t of act)a2 teac$i%(* T$ere '$a22 1e
at 2ea't ;0 2ect)re' &er 'eme'ter &er &a&er i%c2)di%( ": &eriod' for te't 'emi%ar
&re'e%tatio%0 a''i(%me%t0 viva etc*&er &a&er for t$e i%ter%a2 a''e''me%t +or3*
T$e F)%dame%ta2 o15ective of M*B*A* &ro(ramme at S+ami Rama%a%d Teert$
Marat$+ada U%iver'it,0 Na%ded i' to &rovide t$e %atio% com&ete%t ,o)%( me% a%d
+ome% +it$ '3i22'0 va2)e' a%d attit)de' to occ)&, &o'itio%' i% ma%a(eme%t of &)12ic a%d
&rivate 'ector' i%d)'trie' a%d i% t$e No%!/over%me%ta2 or(a%i9atio%'*
M(T'!S ) INSTRUCTINS "
Medi)m of i%'tr)ctio% a%d e4ami%atio% '$a22 1e i% E%(2i'$ o%2,* I% order to
ac$ieve t$e o15ective'0 t$e fo22o+i%( met$od' of i%'tr)ctio%' '$a22 1e )ti2i9ed*
"* Forma2 2ect)re' a' +e22 a' vi'iti%( '&ea3er' (Re'o)rce -er'o%'# from )%iver'itie' <
1)'i%e'' a%d i%d)'tr,*
2* Semi%ar di'c)''io%0 te't0 t)toria2' < $ome a''i(%me%t'*
7* =a'e di'c)''io%' a%d -re'e%tatio%'*
8* Ro2e!&2a,'*
:* S,%dicate'*
Moder% teac$i%( aid' i%c2)di%( fi2m'0 video a%d a)diota&e'0 com&)ter!aided
i%'tr)ctio%'0 over$ead a%d '2ide &ro5ector' +i22 1e em&2o,ed* I%teractive a%d &artici&ative
2ear%i%( < teac$i%( met$odo2o(ie' +i22 1e e%co)ra(ed* I% '$ort active a%d0 %ot &a''ive0
2ear%i%( ','tem' +i22 1e )ti2i9ed*
-. .%TT(RN ) (/%MIN%TIN"
It i' ')((e'ted t$at a mi%im)m +ei($ta(e of :0> 1e (ive% to i%ter%a2 co%ti%)o)'
a''e''me%t co%'i'ti%( of ta'3' 2i3e c2a''room e4erci'e'0 te't'0 'emi%ar &re'e%tatio%0
6)i99e'0 (ro)& ta'3'0 term &a&er' viva etc* T$e e4ter%a2 'eme'ter )%iver'it, e4ami%atio%
'$o)2d o%2, $ave a ma4im)m +ei($ta(e of :0> I%ter%a2 A''e''me%t +i22 1e a' fo22o+'?
10 Class test (T+o &er -a&er "0 Mar3' eac$# &1 Mar2s
(It i' e4&ected t$at i% 'eme'ter t$ree c2a'' te't' 1e co%d)cted a%d o)t of t$at mar3' of t+o
1e't c2a'' te't' +i22 1e co%'idered#
&0 T$torials 3 'ome %ssignments (O%e T)toria2 &er &a&er# 11 Mar2s
-0 Seminar .resentation (-er -a&er# &1 Mar2s
-
O)t of t$e 20 mar3' "0 mar3' are for 'emi%ar +rite )& a%d "0 mar3' for
&re'e%tatio% '3i220 ')15ect 3%o+2ed(e0 6)er, $a%d2i%( etc* For com&)ter 1a'ed &a&er'
tota2 i%ter%a2 mar3' are :0* T$e 1rea3!)& i' a' fo22o+'
Term (nd .ractical (4am. " &5 Mar2s
6o$rnal " 15 Mar2s
Seminar .resentation " 11 Mar2s
Semi%ar' +i22 1e co%d)cted 1, t$e co%cer%ed teac$er'* I% ca'e of a%, di'&)te 1et+ee%
t$e teac$er a%d t$e 't)de%t0 @ead of De&artme%t ma, form a committee t+o teac$er' a'
&er 'it)atio%*
T$e 6)e'tio%' to 1e a'3ed i% t$e c2a'' te't' < t)toria2' < $ome a''i(%me%t' <
'emi%ar &re'e%tatio% +i22 1e &re&ared 1, t$e co%cer%ed teac$er' a%d comm)%icated to t$e
ca%didate'* T$e 'c$oo2 '$o)2d ')1mit i%ter%a2 mar3' to t$e )%iver'it, e4ami%atio%
de&artme%t 1efore t$e comme%ceme%t of e4ter%a2 e4ami%atio%* I% ca'e of a%, (rieva%ce
to t$e 't)de%t' a1o)t i%ter%a2 mar3' (ive% 1, t$e teac$er' t$e% t$e deci'io% of t$e @ead of
t$e De&artme%t '$a22 1e fi%a2*
UNI7(RSIT8 (/%MIN%TIN "
%t the Semester end e4amination 9e4ternal assessment0 total mar2s 51 :er
:a:er. The d$ration of the e4amination for all :a:ers is three ho$rs. )or $niversity
e4aminations in every :a:er there sho$ld ;e at least one e4aminer 3 :a:er setter
shall ;e from other $niversity area as for as :ossi;le.
N%TUR( ) <U(STIN .%.(R"
T$e 6)e'tio% &a&er for M*B*A* '$a22 $ave 7 'ectio%' %ame2, Sectio% ! A0 B A = A
ma4im)m mar3' :0*
Section = % '$a22 $ave o%e 6)e'tio% carr,i%( "0 mar3'* T$i' 6)e'tio% i' ')1divided
a%d B '$ort a%'+er t,&e 6)e'tio%' +i22 1e a'3ed a%d a 't)de%t i' to attem&t a%,
five '$ort a%'+er t,&e 6)e'tio%' +i22 carr, t+o mar3'*
Section = # '$a22 $ave 2 6)e'tio%' $avi%( a2ter%ative eac$ 6)e'tio% ma, 1e divided i%
t+o or more &art'* N)merica2 6)e'tio%' ma, 1e a'3ed i% ca'e of %)merica2
&a&er' 't)de%t '$o)2d attem&t a22 t$e t+o 6)e'tio%' eac$ 6)e'tio% +i22 carr, "0
mar3'*
Section = C '$a22 co%'i't of ca'e 't)d, < a N)merica2 &ro12em carr,i%( i' 20 mar3'
divided i% to ')1 6)e'tio%'*
>
I% '$ort i% ever, 6)e'tio% &a&er 't)de%t $a' to attem&t 8 6)e'tio%'*
For com&)ter!1a'ed &a&er'0 (=om&)ter a&&2icatio%' i% Ma%a(eme%t0 e!B)'i%e'' a%d
MIS# U%iver'it, e4ami%atio% +i22 1e for :0 mar3' a%d -ractica2 e4ami%atio% i' for 2:
mar3' a%d +i22 1e co%d)cted 1, t$e co%cer%ed teac$er* For t$e'e &a&er' i%ter%a2 mar3'
are for 5o)r%a2' ": mar3'0 'emi%ar &re'e%tatio% "0 mar3'* T$e tota2 :0 mar3' are (ive% 1,
t$e co%cer%ed teac$er a%d +i22 form a 'i%(2e $ead i*e* i%ter%a2 a''e''me%t* No e4ter%a2
e4ami%er i' a&&oi%ted for co%d)cti%( &ractica2 e4ami%atio%'*
It i' ')((e'ted t$at a mi%im)m of "0 da,' '$a22 1e (ive% to t$e ca%didate' for
&re&aratio% of e4ter%a2 e4ami%atio% after com&2etio% of ',22a1)'*
>. ST%N!%R! ) .%SSIN? "
"* Ever, ca%didate m)'t 'ec)re :0> mar3' i% a((re(ate a%d for e4ter%a2
e4ami%atio% 27 o)t of :0 mar3' a%d for i%ter%a2 e4ami%atio% 2C o)t of :0 mar3'*
2* T$e i%ter%a2 a%d e4ter%a2 a''e''me%t +i22 co%'tit)te 'e&arate $ead' of &a''i%( a%d
t$e, +i22 1e '$o+ 'e&arate2, i% t$e tra%'cri&t'*
7* For eac$ &a&er < co)r'e t$e ratio of mar3' of i%ter%a2 a''e''me%t i% re2atio% to t$e
e4ter%a2 a''e''me%t '$a22 1e :0 ? :0*
8* T$e e4ter%a2 a''e''me%t '$a22 1e 1a'ed o% t$e e4ter%a2 +ritte% e4ami%atio% to 1e
$e2d at t$e e%d of eac$ 'eme'ter for eac$ &a&er < co)r'e*
T$e &ro5ect re&ort a%d viva '$a22 co%'tit)te o%e $ead of &a''i%(*
:* Mar3' i% i%ter%a2 a''e''me%t '$o)2d 1e comm)%icated to t$e )%iver'it, 1efore t$e
comme%ceme%t of t$e 'eme'ter e4ami%atio%*
+(8 .INTS"
"# T$ere +i22 1e a% i%d)'tria2 to)r for %ot more t$a% t+o +ee3' d)ri%( t$e
't)d, &eriod*
2# A ca%didate +$o $a' &a''ed t$e M*B*A* e4ami%atio% of t$i' )%iver'it, or
of a 'tat)tor, U%iver'it, reco(%i9ed a' e6)iva2e%t t$ere to ma, 1e
&ermitted to ta3e )& co)r'e for M*B*A* de(ree i% a%, ot$er o&tio%a2
')15ect0 &rovided t$at $e < '$e &)t' t$e re6)ired atte%da%ce a' a re()2ar
't)de%t for t$o'e &a&er' a%d t$at $e < '$e &)t' t$e re6)ired atte%da%ce a' a
5
re()2ar 't)de%t for t$o'e &a&er' a%d t$at $e < '$e +i22 %ot 1e e%tit2ed to
additio%a2 de(ree of M*B*A* @o+ever0 certificate '$a22 1e i'')ed to $im <
$er to t$at effect* St)de%t $a' to ta3e admi''io% for additio%a2 o&tio%a2 a%d
i' re6)ired to &a, f)22 fee' a' &er r)2e'*
7# A*T*D*T* A (race mar3' +i22 1e (ive% a' &er ot$er -*/* =o)r'e' i% t$e
cam&)' 'c$oo2*
M#% Sylla;$s &11@A11
SC', ) CMM(RC( & M%N%?(M(NT SCI(NC(S
Name of the Class" M*B*A* (Fir't Year# (Seme'ter I a%d II#
M.#.%. Semester I 9New0
Co$
rse
No.
.a:er
No.
S$;Bect3Title of the
.a:er
No. of
lect$res
:er
wee2
No. of
Credits
:er
co$rses
Inte
rnal
Unive
rsity
Total
Mar2s
"0" I -ri%ci&2e' A
-ractice' of
Ma%a(eme%t
08 08 :0 :0 "00
"02 II Acco)%ti%( for
Ma%a(er'
08 08 :0 :0 "00
"07 III Ma%a(eria2
Eco%omic'
08 08 :0 :0 "00
"08 IE Le(a2 a'&ect' of
B)'i%e''
08 08 :0 :0 "00
"0: E F)a%titative
Tec$%i6)e' A
B)'i%e''
Mat$ematic'
08 08 :0 :0 "00
"0; EI Or(a%i9atio%a2
Be$avior
08 08 :0 :0 "00
"0C EII =om&)ter
A&&2icatio%' i%
Ma%a(eme%t
08 G 08
(La1#
08 :0 :0 "00
"0B EIII Semi%ar o%
=o%tem&orar,
Ma%a(eme%t I'')e'
08 02 :0 !! :0
Tota2 ? 7; 70 800 7:0 C:0
C
M.#.%. Semester II 9New0
=o)
r'e
No*
-a&er
No*
S)15ect<Tit2e of t$e
-a&er
No* of
2ect)re'
&er
+ee3
No* of
=redit'
&er
co)r'e'
I%ter
%a2
U%iver
'it,
Tota2
Mar3'
20" IH Mar3eti%(
Ma%a(eme%t
08 08 :0 :0 "00
202 H Fi%a%cia2
Ma%a(eme%t
08 08 :0 :0 "00
207 HI -rod)ctio% A
O&eratio%'
Ma%a(eme%t
08 08 :0 :0 "00
208 HII @)ma% Re'o)rce
Ma%a(eme%t
08 08 :0 :0 "00
20: HIII Re'earc$
Met$odo2o(,0 A
Stati'tic' for
Ma%a(eme%t
08 08 :0 :0 "00
20; HIE E%viro%me%t for
B)'i%e'' A
E%viro%me%ta2
Ma%a(eme%t
08 08 :0 :0 "00
20C
(A#
HE
(A#
Ma%a(eme%t of
=reativit, a%d
I%%ovatio%' OR
08 08 :0 :0 "00
20C
(B#
HE
(B#
B)'i%e'' -roce''
Ree%(i%eeri%( a%d
F)a2it, Ma%a(eme%t
08 08 :0 :0 "00
20B HEI E!B)'i%e'' 08G08
(La1#
08 :0 :0 "00
20 HEII =om&re$e%'ive Eiva !! 02 :0 :0
Tota2 80 7B 800 8:0 B:0
=2a'' No* of
&eriod'
&er +ee3
Tota2
credit i%
t$e
'eme'ter
Additio%
a2 =redit
Tota2
credit
M.#.%.
Semester I
-C -1 AA -1
M.#.%.
Semester II
>1 -> 1> -D
E
Tota2 C; ;8 08 ;B
Name of t$e =2a''? M*B*A* (Seco%d Year# (Seme'ter III a%d IE#
M#% III Semester 9New0
Com:$lsory s$;Bects
=o)
r'e
No*
-a&er
No*
-a&er
No* of
2ect)re'
&er
+ee3
No* of
=redit'
&er
co)r'e'
I%ter
%a2
U%iver
'it,
Tota2
Mar3'
70" HEIII B)'i%e'' -o2ic, A
Strate(ic
Ma%a(eme%t
08 08 :0 :0 "00
702 HIH B)'i%e''
E%tre&re%e)r'$i& A
-ro5ect Ma%a(eme%t
08 08 :0 :0 "00
707 HH Ma%a(eria2
=omm)%icatio%
08 08 :0 :0 "00
708 HHI I%ter%atio%a2
B)'i%e''
Ma%a(eme%t
08 08 :0 :0 "00
)UNCTIN%, (,(CTI7(S I 9Mar2eting0 ?ro$: %
=o)r'e
No*
-a&er
No*
-a&er
No* of
2ect)re'
&er
+ee3
No* of
=redit'
&er
co)r'e'
I%ter
%a2
U%iver
'it,
Tota2
Mar3'
70:!A HHII! A I* =o%')mer
Be$avio)r A
Mar3eti%( Re'earc$
08 08 :0 :0 "00
70;!A HHIII
A
II* Adverti'i%(0 Sa2e'
-romotio%0 Sa2e' A
Di'tri1)tio%
Ma%a(eme%t
08 08 :0 :0 "00
70C!A HHIE A III* R)ra2 A I%d)'tria2
Mar3eti%(
08 08 :0 :0 "00
70B!A HHE A IE Retai2
Ma%a(eme%t
08 08 :0 :0 "00
)UNCIN%, (,(CTI7S II 9)inance0 ?ro$: #
=o)r'
e No*
-a&er
No*
-a&er
No* of
2ect)re'
&er
+ee3
No* of
=redit'
&er
co)r'e'
I%ter
%a2
U%iver
'it,
Tota2
Mar3'
70:!B HHII B I Sec)rit, A%a2,'i' 08 08 :0 :0 "00
D
A -ortfo2io
Ma%a(eme%t*
70;!B HHIII B II Ma%a(eme%t of
Fi%a%cia2 Service'
08 08 :0 :0 "00
70C!B HHIE B III Strate(ic
Fi%a%cia2
Ma%a(eme%t*
08 08 :0 :0 "00
70B!B HHE B IE Fi%a%cia2
Derivative'
08 08 :0 :0 "00
)UNCTIN%, (,(CTI7(S III 9'RM0 ?ro$: C
=o)r'e
No*
-a&er
No*
-a&er
No* of
2ect)re'
&er
+ee3
No* of
=redit'
&er
co)r'e'
I%ter
%a2
U%iver
'it,
Tota2
Mar3'
70:!= HHII = I @)ma% Re'o)rce
-2a%%i%(
08 08 :0 :0 "00
70;!= HHIII = II @)ma% Re'o)rce
Trai%i%( A
Deve2o&me%t
08 08 :0 :0 "00
70C!= HHIE = III Ma%a(eme%t of
I%d)'tria2 re2atio%'
A Em&2o,me%t
La+'
08 08 :0 :0 "00
70B!= HHE = IE Leader'$i&
S3i22' A =$a%(e
Ma%a(eme%t
08 08 :0 :0 "00
)UNCTIN%, (,(CTI7(S I7 9 Information Systems0 ?ro$: !
=o)
r'e
No*
-a&er
No*
-a&er
No* of
2ect)re'
&er
+ee3
No* of
=redit'
&er
co)r'e'
I%ter
%a2
U%iver
'it,
Tota2
Mar3'
70:
!D
HHII
D
I Str)ct)red S,'tem
A%a2,'i' A De'i(%
7G"(L#I
08
08 :0 :0 "00
70;
!D
HHIII
D
II Soft+are
E%(i%eeri%( A
Ma%a(eme%t
7G"(L#I
08
08 :0 :0 "00
70C
!D
HHIE
D
III Data1a'e
Ma%a(eme%t S,'tem'
7G"(L#I
08
08 :0 :0 "00
70B
!D
HHE
D
IE Ma%a(eme%t
S)&&ort S,'tem'
7G"(L#I
08
08 :0 :0 "00
Tota2 ? B0 72 800 800 B00
@
Name of t$e =2a''? M*B*A* (Seco%d Year# (Seme'ter III a%d IE#
M#% I7 Semester 9New0
Com:$lsory s$;Bects
=o)
r'e
No*
-a&er
No*
-a&er
No* of
2ect)re'
&er
+ee3
No* of
=redit'
&er
co)r'e'
I%ter
%a2
U%iver
'it,
Tota2
Mar3'
80" HHEI O&eratio%' Re'earc$ 08 08 :0 :0 "00
802 HHEII =or&orate
/over%a%ce0
B)'i%e'' Et$ic' A
Et$o'*
08 08 :0 :0 "00
807 HHEII
I
Ma%a(eme%t
I%formatio% S,'tem'
08G08
(La1#
08 :0 :0 "00
808
(A#
HHIH
(A#
Lo(i'tic' A S)&&2,
c$ai% ma%a(eme%t
08 08 :0 :0 "00
808
(B#
HHIH
(B#
Di'a'ter Ma%a(eme%t
OR
08 08 :0 :0 "00
808
(=#
HHIH
(=#
Ma%a(eme%t of
Sma22 E%ter&ri'e'
08 08 :0 :0 "00
)UNCTIN%, (,(CTI7(S = I 9% Mar2eting Management0
=o)
r'e
No*
-a&er No* S)15ect<Tit2e of t$e
-a&er
No* of
2ect)re'
&er
+ee3
No* of
=redit'
&er
co)r'e'
I%ter
%a2
U%iv
er'it
,
Tota2
Mar3'
80:
A
HHH A
-rod)ct A Bra%d
Ma%a(eme%t
08 08 :0 :0 "00
80;
A
HHHI A Service' A
Re2atio%'$i&
Mar3eti%(
08 08 :0 :0 "00
80C
A
HHHII A /2o1a2 Mar3eti%( 08 08 :0 :0 "00
80B
A
HHHIII A -ro5ect Re&ort a%d
Eiva Eoce
08 08 :0 :0 "00
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=o)r'
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80C B HHHII
B
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08 08 :0 :0 "00
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08 08 :0 :0 "00

)UNCTIN%, (,(CTI7(S = III 9'$man Reso$rce Management0
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08 08 :
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:0 "00
80;! = HHHI = Strate(ic @)ma%
Re'o)rce
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08 08 :0 :0 "00
80C!= HHHII
=
I%ter%atio%a2
@)ma% Re'o)rce
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08 08 :0 :0 "00
80B!= HHHIII
=
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08 08 :0 :0 "00
)UNCTIN%, (,(CTI7(S = I7 9 Information Systems0 ?ro$: ! 0
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80: D HHH D Strate(ic
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80C D HHHII D I%formatio%
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11
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2
BB 72 800 800 B00
=2a'' No* of &eriod'
&er +ee3
Tota2 credit
i% t$e
'eme'ter
Additio%a2
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Tota2 =redit
M*B*A* III Seme'ter B0 72 !! 72
M*B*A* IE Seme'ter BB 72 0B 80
Tota2 ""2 ;8 0B C2
M*B*A* Mar3 Di'tri1)tio%
Seme'ter I%ter%a2 U%iver'it, E4am Tota2
MBA I Sem 800 7:0 C:0
MBA II Sem 800 8:0 B:0
MBA IIISem 800 800 B00
MBA IE Sem 800 800 B00
Tota2 ";00 ";00 7200
1&
M.#.%. I Semester
U%iver'it, E4ami%atio% :0 Mar3'
I%ter%a2 A''e''me%t :0 Mar3'
Tota2 "00 Mar3'
Co$rse No. 111
.a:er No. = I
.RINCI.,(S %N! .R%CTIC( ) M%N%?(M(NT
AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA
;Bectives"A T$i' co)r'e &rovide' t$e 't)de%t' +it$ a% )%der'ta%di%( of $o+ t$e
&$i2o'o&$, of ma%a(eme%t )%der2ie' t$e MBA co)r'e ta)($t o% t$e &ro(ramme* T$e
o15ective of t$i' &a&er i' to fi%a2i9e t$e 't)de%t +it$ 1a'ic ma%a(eme%t co%ce&t' a%d
1e$aviora2 &roce''e' i% t$e or(a%i9atio%* T$e co)r'e +i22 1e a% i%trod)ctio% to t$e
+a, i% +$ic$ t$e firm ca% deve2o& itJ' ma%a(eria2 t$i%3i%(0 mi''io% a%d 'trate(,* It
+i22 e%a12e 't)de%t' to eva2)ate a%d a%a2,9e a firmJ' ma%a(eme%t &$i2o'o&$,0 to
)%der'ta%d t$e im&act t$i' &$i2o'o&$, $a' o% t$e or(a%i9atio% a%d t$e o&eratio% of t$e
1)'i%e''*
Unit 1"A Ma%a(eme%t a%d overvie+0 ma%a(eme%t defi%e0 f)%ctio%' of ma%a(eme%t0
ma%a(eria2 ro2e' a%d re'&o%'i1i2itie'0 ','tem' a%d co%ti%(e%c, a&&roac$ for
)%der'ta%di%( or(a%i9atio%* Ma%a(eme%t t$o)($t' . =2a''ica2 &er'&ective0 'cie%tific
ma%a(eme%t0 admi%i'trative ma%a(eme%t0 1)rea)cratic ma%a(eme%t0 1e$aviora2
&er'&ective* Ma%a(eria2 &roce''0 f)%ctio%'0 '3i22 a%d r)2e' i% a% or(a%i9atio%* Socia2
re'&o%'i1i2it, of t$e 1)'i%e''* Rece%t deve2o&me%t i% ma%a(eme%t t$eor,*
Unit &"A F)%ctio%' of ma%a(eme%t?
(a# -2a%%i%(! co%ce&t0 %at)re0 im&orta%ce0 'te&'0 2imitatio%'0 ma%a(eme%t 1,
o15ective'*
(1# Or(a%i9i%(! co%ce&t0 %at)re0 im&orta%ce0 &ri%ci&2e'0ce%tra2i9atio%0
dece%tra2i9atio%* or(a%i9atio% 'tr)ct)re! 2i%e a%d 'taff a)t$orit,0 f)%ctio%a20
&rod)ct0 matri40 (eo(ra&$ica2 0 c)'tomer* Ne+ form' of or(a%i9atio%! virt)a2*
Or(a%i9atio% a' %et+or3! t,&e' of %et+or3 or(a%i9atio%'< c2)'ter . 'e2f!
or(a%i9i%( ','tem' *Or(a%9i%( de'i(% for c$a%(e a%d i%%ovatio% . De'i(%i%(
&ri%ci&2e' for %e+ form' of or(a%i9atio%'*
(c# Staffi%(?! =o%ce&t0 %at)re0 im&orta%ce0 'te&'* =o%ce&t of 3%o+2ed(e +or3er*
(d# Directi%(?! =o%ce&t0 %at)re im&orta%ce*
(e# =o%tro22i%(?! =o%ce&t %at)re0 im&orta%ce0 &roce'' of co%tro22i%(0 co%tro2
tec$%i6)e'*
1-
Unit-"A Leader'$i& .=o%ce&t %at)re im&orta%ce0 attri1)te' of a 2eader0 deve2o&i%(
2eader acro'' t$e or(a%i9atio%0 2eader'$i& (rid*
Unit >"A Deci'io% ma3i%(K=o%ce&t0 %at)re0 im&orta%ce A &roce''* T,&e' of
deci'io%'* -ro12em' i% deci'io% ma3i%(*
U%it :? !=a'e St)d, ? -2a%%i%(0 deci'io% ma3i%(0 2eader'$i&*
#oo2s recommended"
"* E''e%tia2' of ma%a(eme%t . Doo%t9 .T M / @
2* -ri%ci&2e' a%d &ractice of ma%a(eme%t ! Sa4e%a
7* -ri%ci&2e' a%d &ractice of ma%a(eme%t . S$e5+a23ar A /$a%e3a
M.#.%. I S(M(ST(R
Tota2 "00 Mar3'
Co$rse No. 11&
.a:er No. = II
Co$rse Name" %CCUNTIN? )R M%N%?(RS
;Bectives" To &rovide Ba'ic )%der'ta%di%( a1o)t Acco)%ti%( -roce'' a%d to
e4&o'e to 2ate't tre%d' i% =or&orate0 =o't A Ma%a(eme%t Acco)%ti%( -ractice'*
Unit I Overview? Acco)%ti%( co%ce&t'0 co%ve%tio%' a%d &ri%ci&2e'L Acco)%ti%(
E6)atio%'0 I%ter%atio%a2 acco)%ti%( &ri%ci&2e' a%d 'ta%dard'L Matc$i%( of
I%dia% acco)%ti%( 'ta%dard' +it$ i%ter%atio%a2 acco)%ti%( 'ta%dard
Mechanics of Accounting ? Do)12e e%tr, ','tem of acco)%ti%(0
Mo)r%a2i9i%( of tra%'actio%'L &re&aratio% of fi%a2 acco)%t'0 -*L Acco)%t'0
a%d Ba2a%ce S$eet of 'a2e Trader0 -o2icie' re2ated +it$ de&reciatio%0
I%ve%tor, a%d i%ta%(i12e a''et' 2i3e co&,ri($t0 trademar30 &ate%t a%d
(ood+i22*
Unit II =o't Acco)%ti%(!Re2atio%'$i& +it$ fi%a%cia2 Acco)%ti%( ! E2eme%t' of co't0
&re&aratio% of co't '$eet* Materia2 co't ! 2a1o)r co't A over$ead'*
Unit III I%trod)ctio% to Ma%a(eme%t Acco)%ti%( c$a%(i%( ro2e of Ma%a(eme%t
Acco)%ti%( Fi%a%cia2 Stateme%t A%a2,'i'! Ratio A%a2,'i' . t,&e' A
ca2c)2atio%
Unit I7 E2eme%tar, 't)d, of Ma%a(eria2 Deci'io% Ma3i%( Tec$%i6)e' 2i3e
(a# Mar(i%a2 co'ti%(! =o't vo2)me &rofit a%a2,'i'0 BE- a&&2icatio% of M= i%
deci'io% Mar3i%( De, factor co%'ideratio%
(1# B)d(etar, co%tro20 O&erati%( a%d Fi%a%cia2 B)d(et'0 F2e4i12e B)d(et'* =a'$
B)d(etL NBB
(c# Sta%dard =o'ti%(! Materia2' =o't a%d La1o)r co't varia%ce' o%2,*
Unit 7 Emer(i%( i'')e' i% Ma%a(eme%t Acco)%ti%(0 @)ma% Re'o)rce Acco)%ti%(
Re'&o%'i1i2it, Acco)%ti%( I%f2atio% Acco)%ti%(*
SU??(ST(! R(%!IN?S "
"# S D B$attac$ar,a A Mo$% Dearde%! Acco)%ti%( for Ma%a(eme%t (Ei3a'#0
"BC0 B
t$
ed*
2# Mai% S - A Nara%( DL . Adva%ced Acco)%ti%( (Da2,a%i#
1>
7# S N A S D Ma$e'$+art . =or&orate Acco)%ti%( (Ei3a'#0 ":*
8# Ro1ert A%t$o%, A @a+3i%'!Acco)%ti%( Te't a%d =a'e'0 ": Ric$ard
D* Ir+i% Lo%do%*
:# I%trod)ctio% to Ma%a(eme%t Acco)%ti%(! @or%(ree% a%d S)%d2em
;# -ri%ci&2e' of Ma%a(eme%t Acco)%ti%(! Ma%mo$a% A /o,a2
C# Ma%a(eme%t Acco)%ti%(! Dr* E*B*D$ed3ar0 Dr* D*B*B$arati a%d Dr*
A*B*D$ar&a'*
B# =o't a%d Ma%a(eme%t Acco)%ti%(! S*M*I%amdar
# Ma%a(eme%t Acco)%ti%(! Dr*Ma$e'$ D)23ar%i
"0# Do)12e E%tr, Boo3 Dee&i%(! T*S*/re+a2
""# -ri%ci&2e' a%d -ractice of =o't Acco)%ti%(! A'$i'$ D* B$attac$ar,
"2# Ma%a(eme%t Acco)%ti%( 7
rd
Ed* . D$a% A Mai%
"7# T$eor, of -ro12em' i% Ma%a(eme%t A =o't Acco)%ti%(! D$a% A Mai%
"8# =o't Acco)%ti%( . Ma+a$ar2a2
":# Ma%a(eme%t Acco)%ti%(! Dr* A*-* Rao
15
M.#.%. I S(M(ST(R
Tota2 "00 Mar3'
Co$rse No. 11-
.a:er No. = III
M%%?(RI%, (CNMICS
AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA
;Bective"
Wit$ eco%omie' 1ecomi%( i%crea'i%(2, mar3et orie%ted0 it i' 1ecomi%( im&orta%t for
&2a,er' i% t$e mar3et &2ace to 2ear% to co%d)ct t$em'e2ve' i% a ma%%er t$at +i22 a'')re
t$em of ')cce''* T$e o15ective of t$e co)r'e i' to &rovide i%'i($t' i%to t$e'e a'&ect'*
St)de%t' of ma%a(eme%t m)'t 1e e4&o'ed to t$e time te'ted too2' a%d tec$%i6)e' of
ma%a(eria2 eco%omic' to e%a12e t$em to a&&reciate t$eir re2eva%ce i% deci'io% ma3i%(*
Unit =1 Nat)re a%d Sco&e of Ma%a(eria2 Eco%omic'0 ro2e a%d Re'&o%'i1i2it, of a
Ma%a(eria2 Eco%omi't* T$e f)%dame%ta2 co%ce&t' of Ma%a(eria2 Eco%omic'0 t$eor, of
t$e firm a%d t$e ro2e of &rofit' T$eor, of Dema%d . co%ce&t0 determi%a%t' of Dema%d0
Dema%d F)%ctio% a%d eco%ometric tec$%i6)e'* T$eor, of S)&&2,!co%ce&t0
determi%atio%0 a%a2,'i'0 ')&&2, f)%ctio%* E2a'ticit, of Dema%d! co%ce&t0 mea')reme%t*
=o%ce&t of =o%')merJ' ')r&2)'*
Unit =& A%a2,'i' a%d co't' e'timatio%!eco%omic =o%ce&t of =o't0 Differe%t T,&e' of
=o't? Ma%a(eria2 )'e of co't F)%ctio%L -rod)ctio% F)%ctio% to co't f)%ctio%!2o%( r)% a%d
'$ort r)% Tota2 co't0 Brea3!eve% A%a2,'i' Ma3e or B), Deci'io%'*
Unit=- Mar3et Str)ct)re a%d &rici%( deci'io%'!t$e com&etitive a%d mo%o&o2,
mode20 mo%o&o2i'tic com&etitio% a%d o2i(o&o2,0 &rici%( of m)2ti&2e &rod)ct'*
1C
Unit=> Natio%a2 i%come!co%ce&t a%d mea')reme%t* B)'i%e'' c,c2e'0fi'ca2 &o2ic,0
i%f2atio%* T$e %e+ eco%om,!defi%itio% a%d c$aracteri'tic'*
Unit =5 =a'e 't)die' <%)merica2 &ro12em' o% t$e a1ove to&ic' *
"* Ear'$%e, A Ma$e'$+ari?Ma%a(eria2 Eco%omic'0 S)2ta% =$a%d A
So%'0 Ne+ De2$i*
2* Me$ta? Ma%a(eria2 Eco%omic'0 S)2ta% =$a%d A So%'0 Ne+ De2$i*
7* Moe2 Dea% ? Ma%a(eria2 Eco%omic'0 -re%tice @a220 Ne+ De2$i*
8* Mote0 -a)2 A /)&ta? Ma%a(eria2 Eco%omic'! =o%ce&t' a%d =a'e0 Mc /ra+
@i220 Ne+ De2$i*
1E
M.#.%. I S(M(ST(R
Tota2 "00 Mar3'
Co$rse No. 11>
.a:er No. = I7
,(?%, %S.(CTS ) #USIN(SS
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
;Bective"
T$e o15ective of t$i' co)r'e i' to &rovide t$e 't)de%t' +it$ &ractica2 2e(a2 3%o+2ed(e of
(e%era2 1)'i%e'' 2a+ i'')e' a%d to&ic' to $e2& 1ecome more i%formed0 'e%'itive a%d
effective 1)'i%e'' 2eader'* A' t$e 1)'i%e'' ma%a(er' are ca22ed )&o% to create va2)e0
mar'$a2 re'o)rce' a%d ma%a(e ri'30 it i' im&erative t$at t$e, '$o)2d )%der'ta%d
f)%dame%ta2 2e(a2 i'')e' &ertai%i%( to 1)'i%e'' +or2d to e%$a%ce t$eir a1i2it, to 2ead a%d
de2e(ate*
Unit I "A =o%tract Act0 "BC2? defi%itio%0 co%ce&t of co%tract0 va2id co%tract a%d it'
e''e%tia2 e2eme%t'0 criteria for c2a''ificatio% for co%tract0 6)a'i co%tract'0 di'c$ar(e of
co%tract? vario)'L remedie' for 1reac$ of co%tract*
Unit II "A Sa2e of /ood' Act0 "70? i%trod)ctio%0 co%tract of 'a2e0 a(reeme%t to 'e22
doc)me%t' of tit2e0 co%ditio%' a%d +arra%tie'0 doctri%e of caveat em&tor? tra%'fer of
&ro&erit, 'i(%ifica%ce of tra%'fer of o+%er'$i&0 r)2eL &erforma%ce? de2iver, of (ood' 1,
'e22er0 acce&ta%ce of de2iver, 1, 1),erL remedie' for 1reac$? Ri($t' of )%&aid!'e22er'
Unit III "A Ne(otia12e I%'tr)me%t' Act0 "BB"? defi%itio% a%d c$aracteri'tic'0 &romi''or,
%ote'0 1i22' of e4c$a%(e0 a%d c$e6)e'0 &artie' to %e(otia12e i%'tr)me%t'L Met$od' of
%e(otiatio% of i%'tr)me%t0 e%dor'eme%t a%d de2iver of %e(otia12e i%'tr)me%t0 %e(atio% 1,
)%a)t$ori9ed &artie'0 %e(otiatio% of di'$o%ored a%d overd)e i%'tr)me%t'L 1a%3er a%d
1D
c)'tomer? i%trod)ctio%0 cro''i%( of a c$e6)e'0 o12i(atio%' of a 1a%3er0 &rotectio% (ra%ted
to 1a%3er'0 o12i(atio%' of a c)'tomer0 1o)%ci%( of c$e6)e'
Unit I7 "A -art%er'$i& Act0 "72? defi%itio% of &art%er'$i&0 t,&e'0 of &art%er'$i&0
formatio% of -art%er'$i&0 re(i'tratio% of &art%er'$i&'0 a%d 3i%d' of &art%er'0 ri($t' a%d
2ia1i2itie' of &art%er'0 mi%orJ' 'tat)' i% a &art%er'$i& firm0 di''o2)tio% of &art%er'$i& firm
=om&a2ie' Act0 ":;? defi%itio% of com&a%,0 formatio% of com&a%,0 memora%d)m a%d
artic2e' of a''ociatio%' of a com&a%,0 t,&e' of com&a%ie'0 ma%a(eme%t of com&a%ie'?
director' a%d meeti%(L +i%di%( )& of com&a%ie'
Unit 7 "A =o%')mer &rotectio% Act0 "B;? defi%itio% of co%')mer0 (ood' a%d defect0
'ervie' a%d deficie%c,0 co%')mer for)m'0 &roced)re to a&&roac$ co%')mer for)m'
Unit 7I A T$e i%formatio% Tec$%o2o(, Act0 2000
C*" Di(ita2 Si(%at)re! Di(ita2 Si(%at)re =ertificate
C*2 E2ectro%ic /over%a%ce
C*7 E2ectro%ic Record'
C*8 =ertif,i%( A)t$oritie'
C*: -e%a2t, A Ad5)dicatio%
Unit 7II ! -ate%t' Act
B*" =o%ce&t)a2 )%der'ta%di%( of &ate%t'0 co&,ri($t'0 trademar3' a%d de'i(%'0
B*2 FEMA
B*7 E%virma%te2 &rotectio% Act*
B*8 Sic3 =om&a%ie' Act "B:
B*: IRDA
SU??(ST(! R(%!IN?S
"# D)c$$a2 M=!B)'i%e'' La+(Ei3a'#0 2
%d
ed "B*
2# T2'ia%!B)'i%e'' La+0 (Tata Mc /ra+! @i220 2
%d
editio%#
7# D)c$$a2! Merce%ti2e La+ (Ei3a'#0 "B0 8
t$
ed*
1@
&1
M.#.%. I S(M(ST(R
Tota2 "00 Mar3'
Co$rse No. 115
.a:er No. = 7
<U%NTIT%TI7( T(C'NI<U(S %N! #USIN(SS M%T'(M%TICS
;Bective"
"* To im&art 1a'ic co%ce&t' i% 6)a%titative tec$%i6)e' a%d 1)'i%e'' mat$ematic'*
2* To deve2o& '3i22' i% 'tr)ct)ri%( a%d a%a2,'i' &ro12em' *
7* to deve2o& a&tit)de to im&2eme%t t$e 'o2)tio%' of t$e dici'io% &ro12em'
Unit = 1 F)a%titative Tec$%i6)e' ? Mea%i%( a%d =2a''ificatio% of F)a%titative
Tec$%i6)e' Stati'tica2 Tec$%i6)e'0 -ro(rammi%( Tec$%i6)e'0 Ro2e of F)a%titative
Tec$%i6)e' i% Ma%a(eme%t Deci'io% ! ma3i%(*
Unit =& Tra%'&ortatio% a%d A''i(%me%t -ro12em'? a Tra%'&ortatio% Mode20 -ro12em
Stateme%t0 Loo&' i% Tra%'&ortatio% Ta12e0 Ste&' i% Tra%'&ortatio% Met$od* Nort$ . We't
=or%er R)2e0 Lea't =o't Met$od ( Matri4 Mi%ima #0 =o2)m% Mi%ima0 Ro+ Mi%ima
Met$od0 Eo(e2J' A&&ro4imatio% Met$od (EAM#0 Modified Di'tri1)tio% (MODI# Met$od*
Unit =- A''i(%me%t -ro12em0 =om&2ete E%)meratio% Met$od0 @)%(aria% A''i(%me%t
Met$od (@AM# U%1a2a%ced A''i(%me%t -ro12em0 Ma4imi9atio% =a'e*
Unit =>
(a# /ame T$eor, . T+o -er'o% . Nero S)m . /ame* Sadd2e -oi%t0 Ea2)e of
/ame0 Domi%a%ce Strate(,0 Mi4ed Strate(,*
(1# Re&2aceme%t Mode2'0
(c# Se6)e%ci%( Mode2'* Mo$%'o%J' A2(orit$m for %o 5o1' A T+o mac$i%e' %
5o1' A t$ree mac$i%e'0 T+o 5o1' a%d m mac$i%e' &ro12em'
Unit =5 B)'i%e'' Mat$ematic' . Determi%a%t' A Matrice'0 Limit' A
=o%ti%)it,0 Differe%tia2 =a2c)2)'0 Bi%omia2 T$eorie'0 -erm)tatio%' A
=om1i%atio%'*
SU??(ST(! R(%!IN?S
&1
1. F)a%titative Tec$%i6)e' i% Ma%a(eme%t* (TM@#. by N.D. Vohra , Tata Mc
Graw Hill
2. F)a%titative Tec$%i6)e' by C.. !othari, Vi"as #ublishing House, Delhi.
3. Stati'tica2 Met$od' ! 1, $.#. Gu%ta, $ultan Chan& ' $ons*
&&
M.#.%. I S(M(ST(R
Tota2 "00 Mar3'
Co$rse No. 11C
.a:er No. = 7I
R)?%NIF%TIN%, #('%7IUR
!AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA
;Bective"
T$e -a&er aim' to &re'e%t t$e 1a'ic co%ce&t' of ma%a(eme%t* T$e o15ective i' to $e2&
't)de%t =om&re$e%d &erceive a%d )%der'ta%d d,%amic %at)re of (ro)&'L -rovide o%
i%'i($t i%to 1e$avior of i%divid)a2' i% or(a%i9atio% a%d ado&t effective 'trate(ie' to
i%f2)e%ce it* It a2'o aim' to $e2& t$e 't)de%t deve2o& deci'io% ma3i%( '3i22' t$ro)($ ca'e
di'c)''io%'*
UNIT IA Or(a%i9atio%a2 Be$avior . Defi%itio%! a'')m&tio%' . 'i(%ifica%ce0 !
@i'torica2 Bac3(ro)%d . F)%dame%ta2 co%ce&t' of OB0 re'earc$ fo)%datio%0 tre%d'0
im&act of (2o1a2i9atio%0 2ear%i%( or(a%i9atio% a%d 3%o+2ed(e ma%a(eme%t*
UNIT IIA I%divid)a2 Be$avior a%d Ma%a(i%( diver'it,? i%divid)a2 1e$avior0 mai%
rea'o%' im&act0 tre%d' a%d 2a,er' of diver'it,L demo(ra&$ic differe%ce'0 1arrier' a%d
c$a22e%(e'0 com&etitive adva%ta(e'0 diver'it, i%itiative'* -er'o%a2it, Deve2o&me%t?
mea%i%(0 t$eorie' of -er'o%a2it, deve2o&me%t0 ma%a(eria2 co%'ideratio% for f)rt$er
deve2o&i%( of &er'o%a2it, deve2o&me%t of em&2o,ee* -erce&tio% . Mea%i%( a%d
defi%itio%0 -erce&t)a2 &roce''0 Ma%a(eria2 im&2icatio%' of &erce&tio% i% 1)'i%e''
'it)atio%'0 'c$ema'0 -erce&t)a2 error'*
UNIT IIA Motivatio%? %at)re a%d im&orta%ce0 1a'ic &roce''0 %eed t$eorie' of
motivatio%! t$e co%ce&t of %eed'0 Ma'2o+J' $ierarc$, of %eed' t$eor,0 A2derme%J' ER/
t$eor,0 Mc =2e2a%dJ' Ac$ieveme%t Motivatio% T$eor,0 co(%itive a%d 1e$aviora2 t$eorie'!
e4&ecta%c,0 m E6)it,0 a%d (oa2 . 'etti%( t$eorie'*
UNIT I7A /ro)& 1e$aviora2? /ro)& formatio%? forma2 a%d i%forma2 (ro)&0 'ta(e' of
(ro)& deve2o&me%t0 /ro)& deci'io% ma3i%(0 (ro)& effective%e'' a%d 'e2f ma%a(ed team'*
UNIT 7A =o%f2ict a%d 'tre'' ma%a(eme%t? mea%i%(0 &roce''0 f)%ctio%a2 a%d
d,'f)%ctio%a2 co%f2ict0 co%f2ict $a%d2i%(0 %at)re ca)'e' a%d co%'e6)e%ce' of 'tre''*
&-
Ma%a(eme%t of c$a%(e? co%ce&t0 Le+i%J' 'ta(e' of c$a%(e0 force' of c$a%(e0 re'i'ta%ce
to c$a%(e0 a%d ma%a(i%( &2a%%ed c$a%(e*
UNIT 7I A =a'e 't)die' o% t$e a1ove to&ic'*
SU??(ST(! R(%!IN?S
1. Dia(%o'tic a&&roac$ to Or(a%i'atio%a2 Be$avio)r . by Gor&on (.., Allyn
an& )acon, New *or", +,-..
2. @a%d1oo3 of Or(a%i'atio% Be$avio)r? E%(2e+ood =2iff' . by /orbch (.0.
12&3, #rentice Hall.
3. Dia(%o'i%( Or(a%i'atio%'? Met$od'0 Mode2' a%d -roce''e'! by Harrison
M./, $age #ublishers, New Delhi, +,-..
4. Or(a%i'atio% T$eor, . A% I%te(rative A&&roac$ . by 2or& .C., Har%er '
ow #ublishers, New *or", +,--.
5. E''e%tia2' of Or(a%i'atio% Be$avio)r . by obbins $.(., Te4t N.D.
6. Or(a%i'atio%a2 Be$avio)r -roce''e' . by #arle !.5., owat #ublishers,
(ai%ur, +,--.
7. Or(a%i'atio%a2 Be$avio)r . by Miner (ohn ), McGraw Hill 6nc. New
*or".
8. Or(a%i'atio%a2 Be$avio)r . by obbins #. $te%hen, McGraw Hill 6nc. New
*or".
9. Or(a%i'atio%a2 Be$avio)r0 =o%ce&t'0 =o%trover'ie' a%d A&&2icatio%' 7 by
obbins #. $te%hen, #rentice Hall of 6n&ia, N.D. +,-8.
10. Or(a%i'atio%a2 T$eor,0 A Macro &er'&ective for Ma%a(eme%t 7 by
(ac"son, (ohn H. ' Morgan, Cyril #., #rentice Hall.
11. Ma%a(eme%t of Or(a%i'atio%a2 Be$avio)r . Uti2i9i%( @)ma% Re'o)rce' .
by #aul Hersey ' !en )lanchar&, #rentice Hall of 6n&ia9 N.D. +,-8.
12. Ma%a(i%( i% T)r1)2e%t Time' . by Druc"er. #eter 2., #an )oo"s /t&.
/on&on, +,-:.
&>
M.#.%. I S(M(ST(R
Tota2 "00 Mar3'
Co$rse No. 11E
.a:er No. = 7II
CM.UT(R %..,IC%TIN IN M%N%?(M(NT
;Bective"
T$i' co)r'e i' de'i(%ed to ma3e t$e 't)de%t' of ma%a(eme%t fami2iar +it$ t$e 1a'ic
f)%dame%ta2' a%d co%ce&t of com&)ter* T$i' &a&er '$a22 &re&are 't)de%t' to 2ear% a%d
ac6)ire %ece''ar, com&)ter '3i22' re6)ired for da, to da, office a&&2icatio%* T$e 't)de%t'
+i22 a2'o 1e a12e to 2ear% to 'o2ve 1)'i%e'' mat$ematica2 &ro12em' +it$ t$e aid of
com&)ter*
UNIT IA I%trod)ctio% to com&)ter'! defi%itio%0 a 'im&2e mode2 of com&)ter0
f)%dame%ta20 tec$%ica2 a%d commercia2 c2a''ificatio% of com&)ter0 =$aracteri'tic' of
com&)ter ','tem'*
Data re&re'e%tatio% a%d a&&2icatio%!i%&)t a%d o)t&)t device'0 =om&)ter Memor,0 =-U0
T,&e' of Soft+are .A&&2icatio% 'oft+are0 S,'tem Soft+are!O&erati%( ','tem' a%d t,&e'0
Soft+are'0 A&&2icatio% Soft+areJ' La%()a(e'
UNIT IIA Wi%do+' a%d it' a&&2icatio%'!+i%do+' o&erati%( S,'tem* E2eme%t' of
De'3to&0 A&&2icatio% Wi%do+* Doc)me%t Wi%do+0 S&ecia2 I%dicator'0 Fi2e @a%d2i%( i%
Wi%do+'0 Acce''orie'
UNIT IIIA MS Office a%d it' a&&2icatio%'!MS office F)%dame%ta2' A com&o%e%t'!
MS Word'0 MS E4ce20 MS -o+er -oi%t0 MS!Acce''*
UNIT I7A Adva%ta(e a%d Di'adva%ta(e of IT O)t'o)rci%(0 Te2ecomm)%icatio%
=o%ce&t'0 Data Tra%'mi''io% a%d OSI 2a,er'0 Loca2 Area Net+or3 ( Et$er%et0 To3e% 1)' 0
To3e% ri%(# Wide Area Net+or30 T=-<I- F)%dame%ta2'0 I%ter%et0 I%tra%et0 E4tra%et0 T$e
+or2d!Wide We1* Emai2* We1 1ro+'er'0 We1 1ro+'i%(*
UNIT 7 A Data Ba'eMa%a(eme%t S,'tem!Data Ba'e Ma%a(eme%t S,'tem
O15ective' of Data Ba'e* Adva%ta(e' A Di'adva%ta(e' of DBMS* @ierarc$ica2 Mode20
&5
Net+or3 Mode20 Re2atio%a2 Mode20 Norma2i9atio% -roce''0 Adva%ce Tec$%o2o(ie' i%
Data Ba'e Tec$%o2o(,* O15ect! Orie%ted DB0 Di'tri1)ted DB0 =2ie%t Server S,'tem'
UNIT 7IA =a'e 't)die' o% t$e a1ove to&ic'*
11E com:$ter %::lications in Management la;
MSA word!creatio% of Doc)me%t!Format Doc)me%t!Te4t editi%( a%d 'avi%(!Or(a%i'i%(
i%formatio% +it$ ta12e' a%d o)t2i%e'!Mai2 mer(e! -)12i'$i%( doc)me%t' o% We1*
MS (4cel!=reati%( a%d editi%( +or3'$eet'! =e22 formatti%(! creati%( a%d )'i%( form)2a'
a%d f)%ctio%'! U'e of Macro'! Sorti%( a%d 6)er,i%( data! Wor3i%( +it$ (ra&$' a%d
c$art'* Data A%a2,'i' +it$ Stati'tica2 Too2'!U'e of Fi%a%cia2 Too2'!U'e of ot$er f)%ctio%'
i% E4ce2 for data a%a2,'i'0
MS .ower .ointA =reatio% of '2ide'!U'e of tem&2ate' a%d '2ide de'i(%' for creati%(
&o+er &oi%t '2ide'! )'e of dra+i%(' a%d (ra&$ic'! Deve2o&i%( a -rofe''io%a2 &re'e%tatio%
o% B)'i%e'' -2a%'0 I%'tit)tio%'0 -rod)ct'0 -eo&2e etc*0
MS %ccess =reate Data1a'e'0 Ta12e'0 Re2atio%'$i&'! =reate form' to e%ter data! fi2ter
data . )'e of 6)erie' i% data .ma%i&)2atio%!/e%erati%( re&ort'*
SU??(ST(! R(%!IN?S
"* T)r1a%0 McLea%0 Wet$er1e!I%formatio% Tec$%o2o(, for Ma%a(eme%t0 8
t$
Editio%0 Wi2e, I%dia0 200C
2* -eter Norto%!I%trod)ctio% to =om&)ter'!Si4t$ Editio%0 200C0 Tata Mc/ra+
@i22*
7* Bria% D* Wi22iam'0 Stace, =* S+a,er!U'i%( i%formatio% Tec$o%o2o(,! A
-ractica2 I%trod)ctio% to =om&)ter' a%d =omm)%icatio%'! Si4t$ Editio%! Tata
Mc /ra+ @i220 200C*
8* E* Ra5arama%! I%trod)ctio% to i%formatio% Tec$%o2o(,0 -re%tice @a22 I%dia0
200B*
:* =o4 et a22 . 200C Micro'oft office S,'tem Ste&!1,!Ste&0 fir't Editio%0 -re%tice
@a22 I%dia0 200C*
;* Wi%'to%!Micro'oft Office E4ce2 200C Data A%a2,'i' a%d B)'i%e'' Mode2i%(0
Fir't Edictio%0 -re%tice @a22 I%dia0 200C**
&C
C* Lam1et0 Lam1ert III A -re&er%a)0 Micro'oft Office Acce'' 200C Ste&!1,!
Ste&0 Fir't Editio%0 -re%tice @a22 I%dia0 200C*
B* David W$i(am . B)'i%e'' Data A%a2,'i' U'i%( E4ce20 fir't Editio%0 O4ford
U%iver'it, -re'0 200C*
&E
M.#.%. I S(M(ST(R
Seminar on Contem:orary Management Iss$es.
=o)r'e No* ? "0B
-a&er No* ? EIII
Tota2 =redit'? 02 Mar3'? :0

Semi%ar o% co%tem&orar, ma%a(eme%t i'')e'* @ere t$e fac)2t, mem1er' +i22 a''i(%
co%tem&orar, i'')e' co%cer%i%( +it$ I%dia% cor&orate 'ector 2i3e Mer(er A Ac6)i'itio%0
=)rre%t eco%omic i'')e'0 /2o1a2 i%terface0 Stoc3 mar3et deve2o&me%t'0 Rece%t tre%d' i%
fi%a%ce0 mar3eti%(0 @*R*0 -rod)ctio%'0 O&eratio%'0 S,'tem' etc*
T$e 't)de%t +i22 &re&are 'emi%ar< (ro)& e4erci'e! di'c)''io% )%der t$e ()ida%ce of t$e
fac)2t, mem1er' to 1e a22otted 1, t$e Director< @ead of t$e Sc$oo2*
T$i' i' a &art of i%ter%a2 a''e''me%t* T$e 't)de%t +i22 ')1mit +ritte% re&ort a%d ma3e a%
ora2 &re'e%tatio% 1efore a &a%e2 of t$ree teac$er' to 1e a&&oi%ted 1, t$e Director< @ead*
GGGGGGGGGGGGGGGGG
&D
Tota2 "00 Mar3'
M.#.%. II S(M(ST(R
=o)r'e No* &11
-a&er No* . I/
=o)r'e Name? Mar2eting Management
;Bectives ? Mar3eti%( i' %o 2o%(er a com&a%, de&artme%t c$ar(ed +it$ a 2imited
%)m1er of ta'3'* It i' a com&a%, +ide )%derta3i%(* It drive' t$e com&a%,J' vi'io%0
mi''io% a%d 'trate(ic &2a%%i%(* Mar3eti%( ')cceed' o%2, +$e% a22 t$e de&artme%t' +or3
to(et$er to ac$ieve (oa2'* T$e 't)de%t +i22 1e a12e to )%der'ta%d t$e'e co%ce&ts.

Unit A I
I%trod)ctio% to Mar3eti%(? Mar3eti%( =o%ce&t'0 U%der'ta%di%( Mar3eti%(
Ma%a(eme%t0 Emer(i%( i'')e' i% Mar3eti%(*
Unit = II
A% Overvie+ of I%dia% Mar3eti%( E%viro%me%t0 Mar3eti%( I%formatio% a%d
Re'earc$0 Mar3eti%( Mi4? =o%ce&t a%d =om&o%e%t'0 Overvie+ of Mar3eti%(
Strate(,0
Mar3et Se(me%tatio%0 Tar(eti%( a%d -o'itio%i%( 0
=o%')mer 1e$avio)r*
Unit = III
-rod)ct? =o%ce&t A =2a''ificatio% . -rod)ct Life =,c2e a%d Mar3eti%( Strate(ie'0
Ne+ -rod)ct Deve2o&me%t -roce''!-rod)ct re2ated 'trate(ie'*
Unit I7
-rici%( deci'io%'0
-2ace deci'io%' . =$a%%e2' of Di'tri1)tio%0 &$,'ica2 di'tri1)tio%0 mar3et 2o(i'tic'*
Unit 7
-romotio% mi40 Adverti'i%( 'a2e' &romotio% . -er'o%a2 'e22i%(! &)12ic re2atio%' .
Direct Mar3eti%( ? ! Ma5or =$a%%e2' for Direct Mar3eti%(L O% . 2i%e Mar3eti%( .
co%d)cti%( O% . 2i%e Mar3eti%( . -romi'e' a%d =$a22e%(e' of O% . 2i%e Mar3eti%(*
"# Mar3eti%( Ma%a(eme%t . 1, -$i2i& Dot2er ( Mi22e%%i)m Editio% .
2000#-re%tice @a22 of I%dia -rivate Ltd*0 Ne+ De2$i*
2# Mar3eti%( Ma%a(eme%t . -2a%%i%(0 Im&2eme%tatio% a%d =o%tro2 . t$e
I%dia% =o%te4t . 1, E* S* Rama'+am, a%d S* Nama3)mari0 McMi22a% I%dia
Ltc*
&@
Tota2 "00 Mar3'
M.#.%. II S(M(ST(R
=o)r'e No* &1&
-a&er No* . /
=o)r'e Name? )inancial Management
;Bectives? The focus of this %a%er woul& be on issues relate& to financial ;anage;ent
in the 6n&ian Cor%orate $ector. The Contents are relate& to the %ractices observe& in
6n&ian Cor%orate $ector. The ob<ective is to enable an& e=ui% the ;anager with basic
tools for a%%lying financial analysis.
Section A %
Unit I Fi%a%ce f)%ctio%HMea%i%(0 Im&orta%ce a%d O15ective' of Fi%a%cia2
Ma%a(eme%tL So)rce' of fi%a%ceL F)%ctio%' of c$ief fi%a%cia2 officerL Fi%a%cia2
/oa2'! =o%f2ict' i% &rofit ver')' va2)e ma4imi9atio% &ri%ci&2e*
Unit III%ve'tme%t Deci'io%' ? Nat)re of i%ve'tme%t deci'io%'L Time va2)e of Mo%e, i%
i%ve'tme%t deci'io%'L I%ve'tme%t eva2)atio% criteria.-a, Bac30 -rofita1i2it, I%de40 ARR0
N-E (Net -re'e%t Ea2)e#0 IRRL =a&ita2 ratio%i%(L Ri'3 a%a2,'i' i% ca&ita2 1)d(eti%( !
=a&ita2 Str)ct)re T$eorie' ? NI A NOI T$eor,0 Traditio%a2 a%d M*M* $,&ot$e'e'L
Determi%i%( ca&ita2 'tr)ct)re i% &ractice ! =o't of =a&ita2 ? Mea%i%( a%d 'i(%ifica%ce of
co't of ca&ita2L =a2c)2atio% of co't of de1t0 &refere%ce ca&ita20 e6)it, a%d retai%ed
ear%i%('L =om1i%ed co't of ca&ita2 (+ei($ted#*

Unit III Ma%a(eme%t of Wor3i%( =a&ita2? Mea%i%(0 'i(%ifica%ce a%d t,&e' of +or3i%(
ca&ita2L So)rce' of +or3i%( ca&ita2L Fi%a%ci%( of +or3i%( ca&ita2 a%d %orm' of 1a%3
fi%a%ceL Eario)' committee re&ort' o% 1a%3 fi%a%ceL =a2c)2ati%( o&erati%( c,c2e &eriod
a%d e'timatio% of +or3i%( ca&ita2 re6)ireme%t'* F)%d' f2o+ a%d =a'$ f2o+ 'tateme%t'L
Dime%'io%' of +or3i%( ca&ita2 ma%a(eme%t? Receiva12e' ma%a(eme%t0 I%ve%tor,
ma%a(eme%t0 =a'$ ma%a(eme%t*

Unit I7 O&erati%( a%d Fi%a%cia2 Levera(e? Mea')reme%t of 2evera(e'L Effect' of
o&erati%( a%d fi%a%cia2 2evera(e o% &rofitL a%a2,9i%( a2ter%ate fi%a%cia2 &2a%'L com1i%ed
fi%a%cia2 a%d o&erati%( 2evera(e*
Unit 7 Divide%d -o2icie'? Form' of divide%d'L T,&e' of divide%d &o2icie'L Sta1i2it, i%
divide%d &o2ic,L cor&orate divide%d 1e$aviorL I'')e' i% divide%d deci'io%'! Wa2terJ'
mode20 /ordo%J' mode20 Modi(2ia%i!Mi22er mode2L Divide%d &o2ic, i% &ractice*

-1
Section = #
Case3.ro;lems
Note" N)merica2 &ro12em' +i22 1e 1a'ed o% ca&ita2 1)d(eti%( deci'io%'0 +or3i%( ca&ita2
e'timatio%0 f)%d' f2o+ a%d ca'$ f2o+ 'tateme%t'0 co't of ca&ita2 a%d 2evera(e'*
"* D$a% a%d Mai% ? Fi%a%cia2 Ma%a(eme%t TM@
2* I*M* -a%de, ? Fi%a%cia2 Ma%a(eme%t0 Ei3a' -)12icatio%'
7* Mame' = Ea%$or%e? Fi%a%cia2 Ma%a(eme%t a%d -o2ic, (-@I#
8* -ra'a%%a =$a%dra? F)%dame%ta2' of Fi%a%cia2 Ma%a(eme%t (TM@#
:* S*N*Ma$e'+ari? Fi%a%cia2 Ma%a(eme%t? -ri%ci&2e' a%d &ractice0 S)2ta% =$a%d
;* Mo$% M* @am&to%? Fi%a%cia2 Deci'io% Ma3i%( (-@I#
C* La+re%ce M* /i2ma? -ri%ci&2e of Ma%a(eria2 Fi%a%ce0 Addi'a +er2,
-1
Tota2 "00 Mar3'
M.#.%. II S(M(ST(R
=o)r'e No* &1-
-a&er No* . /I
=o)r'e Name? .rod$ction & :erations Management
;Bectives ? T$e =o)r'e i' de'i(%ed to ac6)ai%t t$e 't)de%t' +it$ deci'io% ma3i%( i% ?
-2a%%i%(0 'c$ed)2i%( a%d co%tro2 of -rod)ctio% a%d O&eratio% f)%ctio%' i% 1ot$
ma%)fact)ri%( a%d 'ervice'L -rod)ctivit, im&roveme%t i% o&eratio%' t$o)($t 2a,o)t
e%(i%eeri%( a%d 6)a2it, ma%a(eme%t etcL Effective a%d efficie%t f2o+0 re&2e%i'$me%t a%d
co%tro2 of materia2' +it$ refere%ce to 1ot$ ma%)fact)ri%( a%d 'ervice' or(a%i9atio%'*
Section A %
Unit I Overvie+ of I'')e' i% -rod)ctio%<O&eratio%' ma%a(eme%t0 -rod)ctio% ','tem'?
i'')e' a%d e%viro%me%tL Need a%d im&orta%ce of foreca'ti%(0 a22ocatio% of re'o)rce' A
&roce'' 2ife c,c2e*
Unit II A((re(ate -rod)ctio% -2a%%i%( A Sc$ed)2i%(? -rod)ctio% ','tem de'i(%
-2a%%i%( a%d =o%tro2? Ba'ic' of --=0 -roce'' tec$%o2o(ie'? =a&acit, -2a%%i%(0 faci2it,
&2a%%i%(0 Wor3 ','tem de'i(%0 Wor3 St)d,0 Met$od St)d,0 Wor3 Mea')reme%t0 Wor3
Sam&2i%( Wor3 E%viro%me%t!Sc$ed)2i%( a%d Se6)e%ci%( Mode2'0 Mai%te%a%ce
Ma%a(eme%t =o%ce&t'!-reve%tive0 Ro)ti%e a%d Brea3do+% mai%te%a%ce0 0 I%d)'tria2
Safet,L
Unit III T,&e' Ma%)fact)ri%( S,'tem' A La,o)t'? La, o)t faci2itie' . Factor'
i%f2)e%ci%( t$e &2a%t 2ocatio% . eco%omic0 'ocio2o(ica2 2a, o)t for t$e &roce'' a%d
&rod)ct ','tem . /ro)& a%d Static &rod)ct 2a,o)t* -2a%t ca&acit, a%d 2i%e 1a2a%ci%(*
Unit I7 Materia2 Ma%a(eme%t . a% Overvie+0 De&e%de%t a%d I%de&e%de%t Dema%d
S,'tem0 Materia2 @a%d2i%( -ri%ci&a2'! E6)i&me%t'0 ! I% Ma'' -rod)ctio% i% Batc$<Mo1
Order Ma%)fact)ri%(*" 'tora(e a%d retrieva2 S,'tem* I%ve%tor, =o%tro2! MIT0 MOT0 Nero
i%ve%tor,* ','tem' of i%ve%tor, co%tro2 determi%i'tic mode2' A &ro1a1i2i'tic mode2'*
EOF 'afet, 'toc3 AB=0 EED FNSD a%a2,'i'* Ea2)e a%a2,'i'*
Unit 7 Rece%t Tre%d' i% -rod)ctio% < O&eratio%' Ma%a(eme%t?!=o%ce&t of tota2
F)a2it, (TFM#0 Stati'tica2 F)a2it, =o%tro20 I%ter%atio%a2 F)a2it, =ertificatio% a%d
ot$er Sta%dard'* Ma%a(i%( I%formatio% for -rod)ctio% S,'tem* Tota2 -rod)ctive
Mai%te%a%ce (T-M#0 =om&)ter aided Ma%)fact)ri%( (=AM#*
-&
Section A #
Case st$dy
"* B)ffa E*S* Moder% -rod)ctio% Ma%a(eme%t0 Mo$% Wi2e,0 Ne+ Yor3L "C7
2* Everett E Adam A Ro%a2d M* E1ert ? -rod)ctio%' a%d O&eratio%' Ma%a(eme%t
Tata Mc /ra+ @i220 Ne+ De2$i0 "C8
7* Levi%0 Mc La)($2i%0 Lamo%a a%d Dt2a'L -rod)ctio% O&eratio%' Ma%a(eme%t Tata
Mc /ra+ @i220 Ne+ De2$i0 "C8*
8* I*L*O*0 I%trod)ctio% to +or3 . 't)d, L /e%eva ";;
:* Norma% /ait$er -rod)ctio% a%d O&eratio%' Ma%a(eme%t0 T$e Dr,de% -re''*
;* A'+at$a&&a D A S$rid$ara B$at D*? -rod)ctio% a%d O&eratio%' Ma%a(eme%t0
@ima2a,a -)12i'$i%( @o)'e0 M)m1ai0 200
C* B* Ma$adeva%? O&eratio%' Ma%a(eme%t!T$eor, a%d -ractice0 -ear'o% Ed)catio%0
200B
B* E2+ood S* B)ffa A Ra3e'$ D* Sari%? Moder% -rod)ctio%<O&eratio%'
Ma%a(eme%t0 Wi2e, Editio%0 200
* =$)%a+a22a A -ate2? -rod)ctio% a%d O&eratio%' ma%a(eme%t0 @ima2a,a
-)12i'$i%( @o)'e0 M)m1ai0 200
"0* Wi22iam M* Steve%'o%? O&eratio%' Ma%a(eme%t0 Tata Mc/ra+!@i22 -vt* Ltd*0 Ne+
De2$i0200C
""* -a%%eer Se2vam R? -rod)ctio% a%d O&eratio%' Ma%a(eme%t0 -@I0 Ne+
De2$i0200:
"2* Mame' R* Eva%' A David A*=o22ier? O&eratio%' Ma%a(eme%t!=o%ce&t'0
Tec$%i6)e'0 a%d A&&2icatio%'0 =e%(a(e Lear%i%(0 200
"7* S$rid$ara B$at? -rod)ctio% a%d Materia2' Ma%a(eme%t0 @ima2a,a -)12i'$i%(
@o)'e0 M)m1ai
"8* Nair N*/? -rod)ctio% a%d O&eratio%' Ma%a(eme%t0 Tata Mc/ra+!@i22
-)12icatio%0 Ne+ De2$i0 200B
":* Ra5e'$ D* -ra'ad A Bi5o,a -ra'ad? -rod)ctio% Ma%a(eme%t0 Mai% Brot$er'0 Ne+
De2$i0 200B*
";* Ro1erta S* R)''e22 A Ber%ard W* Ta,2or? O&eratio%' Ma%a(eme%t!A2o%( t$e
S)&&2, =$ai%0 Wi2e, Editio%0 200
"C* Norma% /ait$er? -rod)ctio% a%d O&eratio%' Ma%a(eme%t0 T$e Dr,de% -re''
--
Tota2 "00 Mar3'
M.#.%. II S(M(ST(R
=o)r'e No* &1>
-a&er No* . /II
=o)r'e Name? '$man Reso$rce Management
Objectives> To beco;e a successful ;anager of %eo%le, stu&ents nee& to un&erstan&
behavior of hu;an resources in various organi?ational situations, 6n a co;%le4 worl& of
in&ustry an& business, organi?ational efficiency is largely &e%en&ent on the contribution
;a&e by the hu;an resources of the organi?ation. The ob<ective of this course is to
sensiti?e stu&ents to various facts of ;anaging %eo%le an& to create an un&erstan&ing of
the various %olicies an& %ractices of hu;an resource ;anage;ent.
Section = %
Unit I @)ma% Re'o)rce Ma%a(eme%t0 I%trod)ctio%0 evo2)tio%0 im&orta%ce a%d
Sco&e0 @RD!=o%ce&t0 differe%ce 1et+ee% &er'o%%e2 ma%a(eme%t a%d @RM0
Strate(ic @RM0 Ro2e of a @R Ma%a(er*
Unit II @)ma% Re'o)rce -2a%%i%(0 o15ective'0 im&orta%ce0 @R- -roce''0 ma%&o+er
e'timatio%0 5o1 de'i(%0 5o1 a%a2,'i'0 Mo1 de'cri&tio%0 5o1 '&ecificatio%'* @)ma%
Re'o)rce -roc)reme%t!Recr)itme%t* Se2ectio% a%d i%d)ctio%0 Rete%tio% of
Em&2o,ee'0
Unit III = Trai%i%( a%d Deve2o&me%t? O15ective' a%d %eed'0 Trai%i%( &roce''0
Met$od' of Trai%i%(! Lect)re0 =a'e met$od0 Ro2e &2a,i%(0 B)'i%e'' i% Ba'3et0 T!
/ro)&0 I%cide%t0 S,%dicate0 Eva2)atio% of trai%i%( -ro(ramme0 -erforma%ce
mea')reme%t a%d re+ard ','tem'?! I%trod)ctio%0 &erforma%ce driver'0 2eader'$i&
a%d &erforma%ce0 Re+ard ma%a(eme%t0 -erforma%ce a&&rai'a2'* Di'ci&2i%e*
Unit I7A =areer -2a%%i%(? S)cce''io% &2a%%i%(0 =om&e%'atio% ma%a(eme%t!
=o%ce&t' A com&o%e%t'0 5o1 eva2)atio%0 i%ce%tive' a%d 1e%efit'*
Unit 7A I%d)'tria2 Re2atio%'0 /rieva%ce &roced)re0 co22ective 1ar(ai%i%(0 'ett2eme%t
of di'&)te'0 +or3er' &artici&atio% i% Ma%a(eme%t0 Strate(ic c$a22e%(e' for
2eader'$i&*
Section = #
Case St$dies on the a;ove To:ics
"* De =e%9o A Ro11i%' ? -er'o%%e2 < @)ma% Re'o)rce Ma%a(eme%t0 7
rd
(-@I#
2* McDe%%a A 1eac$ ? T$e E''e%ce of @)ma% Re'o)rce Ma%a(eme%t (-@I#
7* Berd+e22 < @o2de% ? @)ma% re'o)rce Ma%a(eme%t A =o%tem&orar, -er'&ective
(Mac Mi22a%#
->
Tota2 "00 Mar3'
M.#.%. II S(M(ST(R
=o)r'e No* &15
-a&er No* . /III
Co$rse Name" Research MethodologyH & Statistics for Management?
Objectives >The basic ob<ective of this course is to fa;iliari?e the stu&ents with the
statistical techni=ues %o%ularly use& in ;anagerial &ecision ;a"ing ' esearch it also
ai;s at &evelo%ing the co;%utational s"ill of the stu&ents relevant for statistical analysis.
Unit IA Research in Management0 Re'earc$ a' a% aid to deci'io% ma3i%(* U'e' A
2imitatio%' of re'earc$ i% ma%a(eme%t* Re'earc$ de'i(%0 co22ectio% of data0 T,&e' of
Data0 met$od' of Data co22ectio%*
Unit IIA !ata :rocessing0 a%a2,'i'0 I%ter&retatio%0 'ca2i%( tec$%i6)e' A re&ort
+riti%(* Ste&' i% &re&ari%( re'earc$ re&ort c$aracteri'tic' of a (ood re'earc$ re&ort*
Unit III AStatistics? Mea%i%( a%d Sa2ie%t Feat)re' of Stati'tic'0 Stati'tica2
Tec$%i6)e'0 Ro2e of Stati'tica2 Tec$%i6)e' i% Ma%a(eme%t Deci'io% Ma3i%(0
Tec$%i6)e' of B)'i%e'' Foreca'ti%(? =orre2atio% a%d Re(re''io% A%a2,'i' +it$ t+o
varia12e'0
Unit I7 A .ro;a;ility and :ro;a;ility distri;$tionsH -ro1a1i2it,? =o%ce&t' of
-ro1a1i2it,0 Additive a%d M)2ti&2icative La+'0 Ba,eJ' Deci'io% R)2e0 -ro1a1i2it,
Di'tri1)tio%'? Bi%omia20 -oi''o% a%d Norma2 di'tri1)tio%*
Unit 7 sam:ling theory and tests of significance
Sam:ling" co%ce&t of Sam&2i%(0 Rea'o%' for Sam&2i%(0 T,&e' of Sam&2e'0
E'timatio%0 @,&ot$e'i' te'ti%(0 T,&e I a%d T,&e II Error'*
,arge Sam:le Tests? Mea% Te't0 Differe%ce 1et+ee% T+o Mea%'0 Differe%ce
1et+ee% T+o Sta%dard Deviatio%'*
Small Sam:le Test? Mea% Te't0 Differe%ce 1et+ee% Mea%' of T+o I%de&e%de%t
Sam&2e'0 Differe%ce 1et+ee% T+o De&e%de%t Sam&2e' or
-aired o1'ervatio%'0 N! te't of 'i(%ifica%ce of coefficie%t of corre2atio%*
Unit 7I nonA:arametric tests" Mea%i%(!Adva%ta(e' a%d Limitatio%' of No%!
-arametric Te't'* T$e Si(% Te't'? O%e Sam&2e Si(% te't0 t$e T+o Sam&2e Si(% Te't
for &aired a%d i%de&e%de%t o1'ervatio%'0 T$e R)%' Te't'? O%e Sam&2e R)%' Te't0
Te't of Ra%dom%e'' )'i%( R)%' a1ove a%d 1e2o+ t$e media%* ra%3 S)m Te't'? T$e
Ma%% W$it%e, U Te't0 T$e Dr)'3a2 Wa22i' Te't0 T$e +i2co4o% Si(%ed Ra%3 Te't0
=$i S6)are Te't for /ood%e'' of fit*
Unit 7II a%a2,'i' of varia%ce (ANOEA#
Mea%i%(0 A'')m&tio%'0 -roced)re for A%a2,'i' of Earia%ce0 /e%era2 form of
ANOEA0 O%e Wa, =2a''ificatio%0 T+o!Wa, =2a''ificatio%0 =om&)tatio% of
Earia%ce
-5
"# Amir D* Ac9e2 A Ma,ave2 So)%der&a%dia%!=om&2ete Stati'tic'0 ;
t$
Editio%0
TM@*
2# /= Beri! B)'i%e'' Stati'tic'0 TM@*
7# A%der'o% R0 David S+ee%e, M0 De%%i' A Wi22iam' A T$oma'! Stati'tic' for
B)'i%e'' a%d Eco%omic'0
t$
editio%0 T$om'o%*
8# ND Eo$ra! Ma%a(eme%t Deci'io%'0 Ne+ A(e -)12icatio%'*
:# S- /)&ta A M- /)&ta! B)'i%e'' Stati'tic'0 S)2ta% =$a%d A So%'*
;# Levi% R* L* R)1i% S* David! Stati'tic' for Ma%a(eme%t0 C
t$
Editio%0
-er'o%<-@"
-C
Tota2 "00 Mar3'
M.#.%. II S(M(ST(R
=o)r'e No* &1C
-a&er No* . /I7
=o)r'e Name? (nvironment for #$siness & (nvironmental Management?
;Bectives? T$e &rimar, o15ective of t$i' co)r'e i' to ac6)ai%t t$e 't)de%t' to t$e
emer(i%( tre%d' i% 1)'i%e'' e%viro%me%t* T$i' +i22 a2'o $e2& t$em to deve2o& t$e a1i2it,
to a%a2,'i' t$e com&etitive 1)'i%e'' e%viro%me%t to a&&rai'e t$e e%viro%me%ta2 &re'')re'
o% 1)'i%e''0 a%d to )%der'ta%d t$e (over%me%t &o2icie' a%d c)rre%t i'')e' i% I%dia%
&er'&ective*
Section = %
Unit I B)'i%e'' e%viro%me%t!Nat)re0 =o%ce&t a%d Si(%ifica%ce of I%ter%a2
e%viro%me%t* Ma%a(eme%t of or(a%i9atio%a2 re'o)rce' for deve2o&i%( effective
I%ter%a2 or(a%i9atio%a2 e%viro%me%t0 i%trod)ci%( or(a%i9atio%a2 c$a%(e +$e% t$i'
e6)i2i1ri)m i' fo)%d* E4ter%a2 E%viro%me%t!%at)re a%d 'i(%ifica%ce!Eco%omic0
Socio!=)2t)ra20 -o2itica2 a%d Tec$%o2o(ica2 factor' i%f2)e%ci%( B)'i%e''
E%viro%me%t! =$a%(i%( ro2e of /over%me%t!'tr)ct)re of I%dia% Eco%om,*
Unit II Eco%omic e%viro%me%t!t,&e' of eco%omic ','tem'0 im&act of 2i1era2i9atio%
a%d &rivati9atio% o% I%dia% eco%om,* =ritica2 eva2)atio% of 2ate't eco%omic &o2icie'
of I%dia0 ro2e of I%dia% 1)'i%e'' $o)'e' i% t$e +or2d0 M)2ti%atio%a2 =or&oratio%'!
Forei(% =o22a1oratio%' -o2itica2 e%viro%me%t! T,&e' of &o2itica2 ','tem'0 ro2e of
&o2itica2 or(a%i9atio% of I%dia to deve2o&me%t of eco%om,* /over%me%t of I%diaJ'
=ommercia2 Ba%3i%(0 E4im a%d Tec$%o2o(, &o2ic,0 A&&roac$ to Forei(% direct
I%ve'tme%t0 /over%me%t &o2ic, re(ardi%( 'ma22 'ector e%ter&ri'e'
Section = #
Unit I (N7IRNM(NT%, (!UC%TIN
O15ective'0 -ri%ci&2e'0 Sco&e a%d F)%ctio%' of e%viro%me%ta2 ed)catio%0 Ro2e of
N/O'
Unit IIM%N%?IN? N%TUR%, R(SURC(S
Im&orta%ce!Water0 La%d
Unit III ?,#%, *%RMIN?
-ro12em0 Im&2icatio%'0 =o%ce&t of =ar1o% =redit Ro2e of /over%me%t a%d No%!
/over%me%t A(e%cie' A B)'i%e''*
Unit I7 !IS%ST(R M%N%?(M(NT
=o%ce&t0 ca)'e' a%d co%'e6)e%ce'0 di'a'ter miti(atio%*
-E
SU??(ST(! R(%!IN?S"
"# E%viro%me%ta2 -o2ic,!B, Mame' Le'ter0 D)3e U%iver'it, -re''
2# E%viro%me%ta2 Ma%a(eme%t S,'tem ISO "800"!B, Dr* A'$o3 Mo'$i0 L*
Ram3ri'$%a%0 Nivedita Sar%ai3
7# A'+at$a&&a? E''e%tia2' of B)'i%e'' E%viro%me%t0 @ima2a,a -)12i'$i%(
@o)'e*
8# M)'ti% -a)2? B)'i%e'' E%viro%me%t!Te4t a%d =a'e'0 T$e Mc/ra+$i22*
-D
Tota2 "00 Mar3'
M.#.%. II S(M(ST(R
=o)r'e No* &1E 9%0
-a&er No* . /7 9%0
=o)r'e Name? Management of Creativity and Innovations
;Bectives?
"* To e%$a%ce creative &ote%tia2 1, 'tre%(t$e%i%( vario)' me%ta2 a1i2itie' a%d
'$a&e a% ordi%ar, 2ear%er to 1ecome a% e4traordi%ar, 2ear%erL
2* To e4&o'e t$e 2ear%er' to creative &ro12em 'o2vi%( e4erci'e' 1, deve2o&i%(
i%te(rative i%te22i(e%ce to 1ecome ma%a(er' +it$ creative '3i22'L
7* To $e2& t$e 2ear%er' to 1ecome t$o)($tf)2 ma%a(er' 1, )%der'ta%di%(
+or3&2ace creativit, a%d +a,' of $ar%e''i%( it for or(a%i9atio%a2 e4ce22e%ceL
a%d
8* To e4&a%d t$e 3%o+2ed(e $ori9o% of i%divid)a2 creativit, a%d cor&orate
creativit, to tra%'form t$e 2ivi%( co%ditio%' of t$e 'ociet,*
Unit I R(%,MS ) CR(%TI7IT8A =reativit,!=o%ce&t!=o%ver(e%t a%d
Diver(e%t T$i%3i%(!=reativit, I%te22i(e%ce! E%$a%ci%( =reativit,
I%te22i(e%ce!Determi%a%t' of =reativit,! -roce''!Root' of @)ma% =reativit,!
Bio2o(ica20 Me%ta20 S&irit)a2 Socia2! Form' of =reativit,! E''e%ce0 E2a1orative a%d
E4&re''ive!E4i'te%tia20 E%tre&re%e)ria2 a%d E4&o%e%tia2*
Unit II CR(%TI7( .(RSN%,IT8A Trait' =o%(e%ia2 to =reativit,! Motivatio%
a%d =reativit,!Strate(ie' for Motivatio% for 1ei%( creative! =o%d)ctive
E%viro%me%t!Formative E%viro%me%t a%d =reativit,! Ad)2t E%viro%me%t!
E%viro%me%ta2 Stim)2a%t'!B2oc3' to =reativit,! Strate(ie' for )%12oc3i%( =reativit,*

Unit III CR.R%T( CR(%TI7IT8A =reative Ma%a(er! =reative -ro12em'
So2vi%( .Tec$%i6)e' of =reative -ro12em So2vi%(! -er&et)a2 =reative
Or(a%i9atio%'!=reative Ma%a(eme%t -ractice'!@)ma% Re'o)rce Ma%a(eme%t0
Mar3eti%( Ma%a(eme%t0 Ma%a(eme%t of O&eratio%'0 Ma%a(eme%t of -rod)ct
De'i(% a%d /ro+t$ Strate(ie'*
Unit I7 CR(%TI7( R?%NIS%TINA I'')e' a%d a&&roac$e' to t$e De'i(% of
=reative Or(a%i9atio%' !-o2ic, frame+or3' !Or(a%i9atio%a2 De'i(% for S)'tai%ed
-@
=reativit,!Mec$a%i'm 'tim)2ati%( Or(a%i9atio%a2 =reativit,! =reative Societie'!
Mode2 of creative 'ociet,*
Unit 7 M%N%?(M(NT ) INN7%TINA Nat)re of I%%ovatio%!
Tec$%o2o(ica2 I%%ovatio%' a%d t$eir Ma%a(eme%t!I%ter! Or(a%i9atio%a2 a%d
Net+or3 I%%ovatio%'!De'i(% of S)cce''f)2 I%%ovative Or(a%i9atio%!Trai%i%( of
I%%ovatio%!Ma%a(eme%t of I%%ovatio%!A(e%t' of I%%ovatio%!S3i22' for S&o%'ori%(
I%%ovatio%*
SU??(ST(! R(%!IN?S"
"# -radi& D$a%d+a22a!Life2o%( =reativit,!A% U%e%di%( F)e't0 Tata Mc/ra+
@i220200;*
2# -radi& D$a%d+a22a!T$e =or&orate =reativit, .T$e Wi%%i%( Ed(e0 Tata
Mc/ra+ @i22 Ne+ De2$i*
7# -radi& D$a%+a22a . t$e Fo)rt$ E,e0 W$ee2er -)12i'$i%(0 Ne+ De2$i*
8# Ra'to(i0 *-* N* Ma%a(i%( =reativit, of =or&orate E4ce22e%ce0 Macmi22a%0
Ne+ De2$i*
:# Mo%e =e'era%i0 -ater /reat+ood!I%%ovatio% a%d =reativit,0 =re't -)12i'$i%(
@o)'e0 Ne+ De2$i*
;# =2a,to%0 =$ri'te%'e%!I%%ovatio% a%d /e%era2 Ma%a(er0 Mc/ra+ @i22*
C# Mar(aret0 A W$it A /ar, D* Br)to%! T$e Ma%a(eme%t of Tec$%o2o(,
I%%ovatio! A Strate(ic A&&roc$*
B# -ravee% /)&ta! Bi'ome'' Omm&vato&m' om t$e 2"
't
=e%t)r,0 S*=$a%d0
200B*
# =S/ Dri'$%ama =$ar,)2) A R* La2it$a! I%%ovatio% Ma%a(eme%t0
@ima2a,a -)12i'$i%( @o)'e0200C*
>1
Tota2 "00 Mar3'
M.#.%. II S(M(ST(R
=o)r'e No* &1E 9#0
-a&er No* . /7 9#0
=o)r'e Name? #$siness .rocess Reengineering and <$ality Management?
O15ective? To create a+are%e'' a1o)t 6)a2it, Ma%a(eme%t A Eario)' Tec$%o2o(ie' of
F)a2it, Ma%a(eme%t*
Unit A1B)'i%e'' &roce''e' . Ret$i%3i%( . B)'i%e'' &roce''e' Re!e%(i%eeri%( .
I%trod)ctio%0 Ste&' i% Ree%(i%eeri%( &roce'' . -$a'e' i% re e%(i%eeri%( &ro(ramme*
Unit A&-roce'' rede'i(% . B)'i%e'' &roce'' Re e%(i%eeri%( a%d i%formatio% Tec$%o2o(,
. @)rd2e' i% B)'i%e'' &roce'' re e%(i%eeri%( . Im&2eme%tatio% . ')cce'' of B)'i%e''
-roce'' re e%(i%eeri%(*
Unit A-=o%ce&t of 6)a2it, ma%a(eme%t . Ma%a(i%( for 6)a2it, . Im&act of 6)a2it,
ma%a(eme%t i% 1)'i%e'' a%d commerce . F)a2it, a'')ra%ce . Stati'tica2 6)a2it, co%tro2 .
Tota2 6)a2it, ma%a(eme%t . Rece%t tre%d' i% 6)a2it, ma%a(eme%t Ro2e of 1e%c$ mar3i%(
a%d 1)'i%e'' &roce'' e%(i%eeri%( i% TFM*
Unit A>=o%ti%)o)' im&roveme%t a%d Dai9e% . F)a2it, f)%ctio% de&2o,me%t . F)a2it,
circ2e' a%d F)a2it, im&roveme%t team' . Admi%i'trative f)%ctio%' of TFM . F)a2it,
&o2ic, . F)a2it, Ma%)a2 . Mi''io% Stateme%t*
Unit A5Mode2' for ac$ievi%( TFM . Nero Defect' . Si4 'i(ma Motoro2a ','tem . Defect
&reve%tio% S,'tem . F)a2it, criteria 1a'ed o% Demi%( -ri9e . E)ro&ea% F)a2it, a+ard
a%d Ma2co2m Ba2drid(e A+ard* F)a2it, ','tem' a%d F)a2it, certificatio% . ISO 000
Sta%dard' . ISO "8000 'ta%dard'*
SU??(ST(! R(%!IN?S ?
"* T$e Be%c$mar3i%( Ma%a(eme%t /)ide . America% -rod)ctivit, a%d F)a2it,
=e%ter0 -rod)ctivit, -re''0 USA "7*
2* Be,o%d TFM . F2ood0 R*L* Mo$% Wi2e, A Sio1%'0 E%(2a%d "8*
7* T$e TFM Moveme%t . @e2(a Dr)mmo%d0 UBS-BD0 Ne+ De2$i0 ":*
>1
8* Tota2 F)a2it, Ma%a(eme%t for E%(i%eer' . Mo&$ammed Nairi*
:* Re E%(i%eeri%( t$e Or(a%i9atio%! America% Ma%a(eme%t A''ociatio%0 Ne+
Yor3 "8*
;* Re!e%(i%eeri%( t$e =or&oratio%!1, Mic$ae2 @ammer A Mame' =$am&,*
>&
Tota2 "00 Mar3'
M.#.%. II S(M(ST(R
=o)r'e No* &1D
-a&er No* . /7I
=o)r'e Name? (A#$siness?
;Bective? This curse will %rovi&e the stu&ents with an analytical an& technical
fra;ewor" to un&erstan& the e;erging worl& of e@)usiness. A@)usiness %oses both a
challenge an& an o%%ortunity for ;anagers. As a ;atter of co;%etitive necessity, savvy
;anagers ;ust gain an un&erstan&ing of the ra%i&ly changing technology an& business
;o&els, They nee& to &evelo% a basic un&erstan&ing of how electronic business &iffers
for; Breal Cbusiness settings. They also nee& to ac=uire han&s on "nowle&ge of the
un&erlying technological infrastructure in or&er to have a clear i&ea of the business an&
organi?ational %ossibilities inherent in these &evelo%;ents.
Section = %
Unit I
Introd$ctionH ;ac2gro$nd and c$rrent stat$s" Di(ita2 eco%om,0 &ri%ci&2e' of e!
1)'i%e''0 e!1)'i%e'' mode2'0 tec$%o2o(ica2 ')&&ort' a%d %eed'*
Unit II
eA;$siness framewor2s " e!'e22i%( &roce''0 e!1),i%(0 e!&roc)reme%t0 e!&a,me%t'?
-reL -o't a%d i%'ta%t &a,me%t ','tem'0 co%ver(e%ce 'trate(ie'*
Unit III
eA;$siness design and eAmar2ets" Overvie+0 'te&' i% e!1)'i%e'' de'i(%0 rever'i%(
t$e va2)e c$ai%0 3%o+2ed(e 1)i2di%(* e!mar3et mode2'0 direct B2B mar3et'0
coa2itio%'*
Unit I7
Integrating s$::ly chain management :rocess" Defi%itio%'0 com&o%e%t' of e!
')&&2, c$ai%0 ma%a(i%( re2atio%' i% e! ')&&2, c$ai%0 1)'i%e'' a%d tec$%o2o(,
driver'0 i%fra'tr)ct)re0 'a2e' a%d di'tri1)tio% co%fi()ratio%*
Unit 7
eACRM" E%ter&ri'e arc$itect)re &2a%%i%(0 2ead time red)ctio%0 im&roved ')&&2ier
&erforma%ce* e!=RM &roce'' a%d t$eir i%te(ratio%0 e!1a%3i%(0 e!(over%a%ce* e!
B)'i%e'' Strate(, i%to actio%0 =$a22e%(e'0 e!Sec)rit,0 =r,&to(ra&$,0 e!tra%'itio%
i'')e' a%d S)mmar,*
Section =#
Case and .ro;lems
>-
&1D" eA;$siness ,a;
Re&ort' i% t$e form of 5o)r%a2 m)'t 1e ')1mitted 1, eac$ 't)de%tL 1a'ed o% t$e 't)die' A
o1'ervatio%' carried o)t i% t$e 2a10 o% i%ter%et a%d o% t$e 'ite' of act)a2 i%'ta22atio%'*
"* St)d, of differe%t e!1)'i%e'' mode2' a%d t$eir ','tem co%fi()ratio%'*
2* St)d, of e!'e22i%( &roce''e'*
7* St)d, of e!1),i%( &roce''*
8* St)d, of differe%t ')&&2, c$ai% ma%a(eme%t ','tem'*
:* St)d, of +e1 'ec)rit, ','tem' a%d t$eir co%fi()ratio%'*
;* St)d, of differe%t 'earc$ e%(i%e' a%d 'ervice &rovider'*
C* St)d, of ER- ','tem i% f)%ctio%i%(*
B* St)d, of e!(over%a%ce*
* St)d, of differe%t e!1)'i%e'' 'oft+are' avai2a12e o% t$e i%ter%et*
S$ggested Reading"
"* A(ra+a2 D*N*A Dee3'$a A(ra+a2a0 B)'i%e'' o% t$e %et? W$atJ' a%d
@o+J' of e!commerce0 Mc Mi22io% Ne+ De2$i
2* A(ra+a2 D*N*A Dee3'$a A(ra+a2a0 B)'i%e'' o% t$e %et? Brid(e t$e
o%2i%e 'torefro%t0 Mc Mi22io% Ne+ De2$i*
7* Di+a%0 -ra( a%d S)%i2 S$arma0 E2ectro%ic commerce! A Ma%a(erJ'
()ide to e!1)'i%e''0 Ea%it, 1oo3' i%ter%atio%a2 Ne+ De2$i*
8* Ma%a2 D*S*0 O% 2i%e Mar3eti%( @a%d1oo30 Ea% No'tra%d Rei%$o2d0 Ne+
Yor3*
:* Do'ir David0 U%der'ta%di%( e2ectro%ic commerce0 Micro'oft &re''0
Wa'$i(to%*
;* Mo%o2i A Mi%o20 We1 =ommerce Tec$%o2o(, @a%d1oo30 Tata Mc/ra+
@i220 Ne+ De2$i*
C* Damier Amor . T$e E!1)'i%e'' Evo2)tio% . @- -rofe''io%a2 1oo3'*
B* Ravi Da2a3ota . A*B* W$i%'ta% . Fro%tier' of E2ectro%ic commerce*
* A21ert Na&ier @0 River' N O22ie0 Wa(%er W St)art a%d Na&ier MB (200B#0 (A
#$siness = Creating a *inningH 2%d Editio%0 Ne+ De2$i0 =e%(a(e 2ear%i%(
I%dia -rivate Limited*
"0* M)rt$, = S E (200#0 (ACommerce = Conce:tsH ModelsH StrategiesH
M)m1ai0 @ima2a,a -)12i'$i%( @o)'e*
""* Sc$%eider0 E!=ommerce0 =e%(a(e Lear%i%(*
"2* Ra,)d) = S (200B#0 E!=ommerce . E!B)'i%e''0 M)m1ai0 @ima2a,a
-)12i'$i%( @o)'e*
>>
"7* B$arat B$a'3er (200#0 (lectronic Commerce = )ramewor2H Technologies
and %::licationsH 7rd Editio%0 Ne+ De2$i0 Tata Mc/ra+ @i22 -)12i'$i%(
=om&a%, Limited*
"8* =$affe, Dave (200#0 (A#$siness and (ACommerce ManagementH 7rd
Editio%0 Ne+ De2$i0 -ear'o% Ed)catio%*
":* Dam2e'$ D Ba5a5 a%d De15a%i Na( (200:#0 (ACommerce = The C$tting
(dge of #$sinessH 2%d Editio%0 Ne+ De2$i0 Tata Mc/ra+ @i22 -)12i'$i%(
=om&a%, Limited*
";* David W$ite2e, (200#0 (ACommerce = StrategyH Technologies and
%::licationsH Ne+ De2$i0 Tata Mc/ra+ @i22 -)12i'$i%( =om&a%, Limited*
"C* -ara( Di+a% a%d S)%i2 S$arma (200:#0 E!=ommerce0 Ne+ De2$i0 E4ce2
Boo3'*
"B* @e%r, =$a%0 Ra,ma%d Lec0 T$aram Di22o%0 E2i(a1et$ =$a%(0 ! E!=ommerce0
F)%dame%ta2' A A&&2icatio%' . Mo$% Wi2e, A So%'*
"* Ravi Da2a3ota . Fro%tier' of E2ectro%ic!=ommerce0 -ear'o% Ed)catio%*
>5
Tota2 :0 Mar3'
M.#.%. II S(M(ST(R
=o)r'e No* &1@
-a&er No* . /7II
=o)r'e Name? Com:rehensive 7iva?
T$e &erforma%ce of t$e 't)de%t at com&re$e%'ive viva e4ami%atio% +i22 1e do%e 1, a
&a%e2 of i%ter%a2 a%d e4ter%a2 e4ami%er* T$e ca%didate +i22 1e e4ami%ed i% t$e &a&er'
+$ic$ $e<'$e 't)died d)ri%( 'eme'ter "
't
a%d 'eme'ter 2
%d
*T$ere +i22 1e %o I%ter%a2
a''e''me%t* T$e 't)de%t +i22 ma3e a% ora2 &re'e%tatio% 1efore a &a%e2 of e4ami%er'*
I%ter%a2 e4ami%er %omi%ated 1, t$e Director of t$e i%'tit)te a%d e4ter%a2 e4ami%er (to 1e
a&&oi%ted 1, director<&ri%ci&a2 of t$e i%'tit)te form a &a%e2 &ro&o'ed 1, Director a%d
a&&roved 1, t$e vice c$a%ce22or#*T$e a''e''me%t of t$e re&ort a%d it' &re'e%tatio% +i22 1e
5oi%t2, do%e 1, t$e i%ter%a2 a%d e4ter%a2 e4ami%er*
>C
M#% III S(M(ST(R
Tota2 "00 Mar3'

Co$rse No -11
.a:er No. /7III
#USIN(SS .,IC8 %N! STR%T(?IC M%N%?(M(NT
AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA
;Bectives? T$e o15ective of t$e co)r'e i' to e6)i& t$e 't)de%t' +it$ a%a2,tica2 too2' for
'ca%%i%( t$e 1)'i%e'' e%viro%me%t i% t$e d,%amic era* T$e 't)de%t' +i22 1e 1e%efited 1,
ac6)iri%( %e+ +a,' a%d mea%' of deve2o&i%( 'trate(ic deci'io% ma3i%( '3i22'*
Unit I B)'i%e'' &o2ic,! Evo2)tio%0 mea%i%(0 co%ce&t a%d defi%itio%* =o%ce&t of
=or&orate Strate(,0 Im&orta%ce of 'trate(ic ma%a(eme%t0 =om&etitive adva%ta(e'0
Strate(, &2a%%i%( A deci'io%'0 Strate(ic ma%a(eme%t &roce''! Mode2!Ei'io%!Mi''io%0
B)'i%e'' defi%itio%! /oa2' A O15ective'! Ba2a%ced Scored card a&&roac$ to O15ective'!
'etti%( . 3e, &erforma%ce i%dicator'0 Strate(ic Ma%a(eme%t differe%t &er'&ective'*
Unit IIA E%viro%me%ta2 a%d Or(a%i'atio%a2 A&&rai'a2
A&&rai'i%( t$e E%viro%me%t!Factor' affecti%( E%viro%me%ta2 A&&rai'a2!I%ter%a2
E%viro%me%t!Or(a%i'atio%a2 Re'o)rce'!S,%er(i'tic Effect'!=om&ete%cie'!Or(a%i'atio%a2
=a&a1i2it, Factor'!Met$od' a%d Tec$%i6)e' )'ed for Or(a%i'atio%a2 A&&rai'a2!-re&ari%(
t$e Or(a%i'atio%a2 =a&a1i2it, -rofi2e*
Unit IIIA =or&orate!Leve2 Strate(ie'
=om&o%e%t of Strate(, form)2atio%0 A%'offJ' (ro+t$ vector0 B=/ mode20 -orterJ'
(e%eric 'trate(ie'0 com&etitor a%a2,'i'0 Strate(ie' dime%'io%' a%d (ro)& ma&&i%(0
I%d)'tr, a%a2,'i'0 Strate(ie' i% i%d)'tr, eva2)atio%0 Fra(me%tatio%0 mat)rit,0 a%d dec2i%e0
com&etitive Strate(, a%d cor&orate Strate(,0 Tra%'%atio%a2i9atio% of +or2d eco%om,0
Ma%a(i%( c)2t)ra2 diver'it,0 /2o1a2 E%tr, 'trate(ie'0 E4&a%'io%!Sta1i2it,!Retre%c$me%t!
=om1i%atio%!=o%ce%tratio%!I%te(ratio%!Diver'ificatio%!I%ter%atio%a2i'atio%0 Strate(ie'!
Mer(er a%d Ac6)i'itio%0 Moi%t Ee%t)re0 Di'i%ve'tme%t Strate(ie'!Sta1i2it,!T)r%aro)%d
Strate(ie'*
Unit I7 Strate(ic A%a2,'i'0 =$oice a%d Im&2eme%tatio%
-roce'' of Strate(ic =$oice!Strate(ic A%a2,'i'!Factor' i% Strate(ic =$oice!Strate(,
Im&2eme%tatio%K-ro5ect Im&2eme%tatio%!-roced)ra2 Im&2eme%tatio%!Re'o)rce
A22ocatio%!Str)ct)ra2 Im&2eme%tatio%!F)%ctio%a2 Strate(ie'
Unit 7! Strate(ic Eva2)atio% a%d =o%tro2
A% Overvie+ of Strate(ic Eva2)atio% a%d =o%tro2!Strate(ic =o%tro2!O&eratio%a2 =o%tro2!
Tec$%i6)e' of Strate(ic Eva2)atio% a%d =o%tro2!Ro2e of Or(a%i'atio%a2 S,'tem' i%
Eva2)atio%*
Unit 7I! =a'e' o% t$e a1ove To&ic'
S$ggested Readings"
"* A9$ar Da9mi !Strate(ic Ma%a(eme%t a%d B)'i%e'' -o2ic, Tata Mc/ra+ @i22*
2* R*M*Sriva'tava !Ma%a(eme%t -o2ic, a%d Strate(ic Ma%a(eme%t .=o%ce&t'0
>E
7* S3i22' a%d -ractice'! @ima2a,a -)12i'$i%( @o)'e*
8* E*S* Rama'+am, Strate(ic -2a%%i%(! Form)2atio% of =or&orate
:* S* Nama3)mari Strate(, Te4tA =a'e' T$e I%dia% =o%ce&t Macmi22a% B)'i%e''
Boo3'*
;* T$oma' L* W$ee2e%! =o%ce&t' i% Strate(ic Ma%a(eme%t a%d M* David @)%(er
B)'i%e'' -o2ic,!Dri'$ Ra%(ara5a% -ear'o% Ed)catio%*
C* Ire2a%d0 @o'3i''o%0 Strate(ic Ma%a(eme%t! @itt =e%(a(e Lear%i%(*
B* S)11a Rao0- B)'i%e'' -o2ic, a%d Strate(ic Ma%a(eme%t !@ima2a,a -)12i'$i%(
@o)'e*
* Mo$% A -earce II Ric$ard B Ro1i%'o%0 Mr* Amita Mita2! Strate(ic Ma%a(eme%t
Form)2atio%0 Im&2eme%tatio% a%d =o%tro20 Tata Mc/ra+ @i22*
"0* R* Sri%iva'am! Strate(ic Ma%a(eme%t0 -re%tice @a22 of I%dia -ri*Ltd . De2$i*
""* Ei&i% /)&ta0 Dama2a /o22a3ota ! B)'i%e'' -o2ic, a%d Strate(ic Ma%a(eme%t0
-re%tice @a22 of I%dia -ri*Ltd . De2$i*
"2* ES- Rao E @ari3ri'$%a! Strate(ic Ma%a(eme%t0 E4ce2 Boo3'*
"7* =* A&&a Rao0 B* -arvat$i'+ara Rao0 D* S$ivarama Dri'$%a! Strate(ic Ma%a(eme%t
a%d B)'i%e'' -o2ic,0 E4ce2 Boo3'*
"8* U&e%dra Dac$r)! Strate(ic Ma%a(eme%t0 E4ce2 Boo3'*
":* =$ar2e' W*L* @i22! A% I%te(rated A&&roac$ to Strate(ic Ma%a(eme%t =e%(a(e
Lear%i%( I%dia Editio%*
";* /eor(e Mo$%'o%0 Devam Sc$o2e'0 Ric$ard W$itt2%(to%! E4&2ori%( =or&orate
Strate(, (Te4t A =a'e'#0 -ear'o% Ed)catio%*
"C* M* David @)m(er0 T$oma' L* W$ee2e%! E''e%tia2' of Strate(ic Ma%a(eme%t
-re%tice @a22 of I%dia% -ri* Ltd! De2$i*
>D
M#% III S(M(ST(R
Tota2 "00 Mar3'

Co$rse No -1&
.a:er No. /I/
#USIN(SS (NTR(.R(N(URS'I. & .R6(CT M%N%?(M(NT
AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA
;Bectives" %t t$e e%d of t$e co)r'e t$e 't)de%t +i22 1e a12e to e4&2ai% t$e &roce'' of
e%tre&re%e)r'$i& a%d +i22 deve2o& a% )%der'ta%di%( a1o)t &ro5ect ma%a(eme%t*

Unit I. Fo)%datio%' of E%tre&re%e)r'$i& Deve2o&me%t? =o%ce&t a%d Need of
E%tre&re%e)r'$i& Deve2o&me%t0 Defi%itio%' of E%tre&re%e)r0 E%tre&re%e)r'$i&0
I%%ovatio%0 I%ve%tio%0 =reativit,0 B)'i%e'' Idea0 O&&ort)%itie' t$ro)($ c$a%(e* =o%ce&t'
of E%tre&re%e)r0 Ma%a(er0 E%tre&re%e)r < =or&orate E%tre&re%e)r . com&arative 't)d, of
Ro2e'0 Re'&o%'i1i2itie'0 =areer o&&ort)%itie'* E%tre&re%e)r'$i& a' a career0
E%tre&re%e)r'$i& a' a 't,2e of ma%a(eme%t*
Unit II =reati%( E%tre&re%e)ria2 Ee%t)re0 B)'i%e'' &roce'' &2a%%i%(0 E%viro%me%ta2
a%a2,'i'0 Searc$ a%d Sca%%i%(0 Ide%tif,i%( &ro12em' a%d o&&ort)%itie'0 Defi%i%( 1)'i%e''
idea0 Ba'ic /ovt* &roced)re to 1e com&2ied +it$*
Unit III. E%tre&re%e)r'$i& Deve2o&me%t a%d /over%me%t ?Ro2e of =e%tra2 /over%me%t
a%d State /over%me%t i% &romoti%( E%tre&re%e)r'$i& +it$ vario)' i%ce%tive'0 ')1'idie'0
(ra%t' etc* . +it$ '&ecia2 refere%ce to OE4&ort orie%ted )%ite'J
Ro2e of t$e fo22o+i%( a(e%cie' i% E%tre&re%e)r'$i& Deve2o&me%t
"* DI= . Di'trict I%d)'tria2 =e%ter
2* SISI . Sma22 I%d)'trie' Service' I%'tit)te
7* EDII . E%tre&re%e)r'$i& Deve2o&me%t I%'tit)te of I%dia
8* NIESBUD . Natio%a2 I%'tit)te of E%tre&re%e)r'$i& a%d Sma22 B)'i%e'' Deve2o&me%t
:* NEDB . Natio%a2 E%tre&re%e)r'$i& Deve2o&me%t Board
Unit I7. -ro5ect Ma%a(eme%t? =o%ce&t0 t,&e' of &ro5ect'0 &ro5ect &2a%%i%( a%d
ma%a(eme%t0 -ro5ect 2ife c,c2e0 Tec$%ica20 Fi%a%cia20 Mar3eti%(0 -er'o%%e2 a%d
ma%a(eme%t fea'i1i2it,*
Unit 7. -ro5ect mo%itori%( 'c$ed)2i%( a%d co%tro20 &ro5ect or(a%i9atio%0 &ro5ect team
ma%a(eme%t0 &ro5ect co%tract'0 c2o'i%( t$e &ro5ect
Note? It i' e4&ected t$at 't)de%t +i22 &re&are a &ro5ect re&ort o% 'tarti%( a %e+ SSI U%it*
T$i' &ro5ect re&ort +i22 carr, :0 mar3'* T$i' i' &art of I%ter%a2 A''e''me%t* For t$i' &a&er
%o c2a'' te't0 t)toria2'<$ome a''i(%me%t'0 'emi%ar &re'e%tatio%' +i22 1e co%d)cted*
S$ggested Readings"
1. D,%amic' of E%tre&re%e)r'$i& Deve2o&me%t . Ea'a%t De'ai*
2* E%tre&re%e)r'$i&? Ne+ Ee%t)re =reatio% . David @* @o2t
7* E%tre&re%e)r'$i& Deve2o&me%t Ne+ Ee%t)re =reatio% . Sati'$ Ta%e5a0 S*L*/)&ta
8* -ro5ect ma%a(eme%t . D* Na(ara5a%*
:* E%tre&re%e)r'$i&? Strate(ie' a%d Re'o)rce' . Marc M* Do22i%(er
;* T$e =)2t)re of E%tre&re%e)r'$i& . Bri(itte Ber(er*
C* I%%ovatio% a%d E%tre&re%e)r'$i& . -eter F* Dr)c3er
B* E%tre&re%e)r'$i& . Ro1ert D* @i'ric$0 Mic$ae2 -* -eter'0 Dea% A* S$e&$erd
* E%tre&re%e)r'$i& A' Strate(, . /* Da2e Me,er0 D)rt A* @e&&ard
"0* Ne+ Ei'ta' of E%tre&re%e)r'$i&? =$a22e%(e' A O&&ort)%itie' . A* Sa$a,0
M*S*=$$i3ara
""* E%tre&re%e)r'$i& a%d Sma22 B)'i%e'' Ma%a(eme%t . Siro&o2i'
"2* T$e E%tre&re%e)ria2 =o%%ectio% ! /)rmeet Naroo2a
"7* T$o)($t Leader' . Steve% Bra%dt*
"8* =or&orate E%tre&re%e)r'$i& . Ei5a, Sat$e
":* =or&orate E%tre&re%e)r'$i&? E%tre&re%e)ria2 Deve2o&me%t I%'ide Or(a%i9atio%' .
Mic$ae2 @*Morri'0 Do%a2d F*D)rat3o
";* I%tra&re%e)r'$i&? /ifford -i%c$ot III
"C* Lead 2i3e a% E%tre&re%e)r . Nea2 T$or%1err,
"B* Yo) Too =a% Become a% E%tre&re%e)r . Na2i%a3'$a M)t')ddi
"* Ma3e T$e Move? Dem,'tif,i%( E%tre&re%e)r'$i& . I'$a% /)&ta0 Ra5at D$are
M#% III S(M(ST(R
Tota2 "00 Mar3'

=o$rse No -1-
.a:er No. //
M%N%?(RI%, CMMUNIC%TIN
;Bectives" T$e o15ective of t$i' co)r'e i' to im&art comm)%icatio% '3i22' amo%('t t$e
't)de%t' 'o t$at o% com&2etio% of t$e co)r'e t$e, +i22 1e e6)i&&ed +it$ comm)%icatio%
'3i22'*
Unit AI =omm)%icatio% i% or(a%i9atio%' ? Defi%itio% . =omm)%icatio% a%d
or(a%i9atio%a2 comm)%icatio% . comm)%icatio% mode2' . comm)%icatio% &roce'' .
t,&e' . &ri%ci&2e' . Ro2e of ma%a(er' i% 1)'i%e'' comm)%icatio% . Ro2e of tec$%o2o(, i%
co%tem&orar, comm)%icatio% &roce''*
Unit =II. =omm)%icatio% S3i22' ? -)12ic '&ea3i%( . =o)%'e2i%(0 2i'te%i%(0 i%tervie+ .
Ba'ic &ri%ci&2e' of Mo)r%a2i'm . /ro)& comm)%icatio% . /ro)& di'c)''io% . Semi%ar' .
',m&o'ia . &a&er &re'e%tatio% . Re&orti%( . Ba'ic &ri%ci&2e' for drafti%( 1)'i%e'' 2etter'
. La,o)t' . =irc)2ar' . A(e%da . Mi%)te' . Memo . Re&ort' . Em&2o,me%t 2etter'*
Unit =III. Or(a%i9atio%a2 comm)%icatio% ? I%ter%a2 a%d E4ter%a2 comm)%icatio% .
Str)ct)ra2 i'')e' t$at effect comm)%icatio% . comm)%icatio% +it$i% 1a'ic or(a%i9atio%
'tr)ct)re . Adva%ta(e' a%d Di'adva%ta(e' of i%forma2 'tr)ct)re . T$e /ra&evi%e
comm)%icatio%' 1et+ee% em&2o,ee' a%d Trade )%io%' . comm)%icatio% to '$are $o2der'
a%d i%ve'ti%( &)12ic . comm)%icatio%' a%d Et$ica2 actio%' i% or(a%i9atio%'*
Unit =I7. =omm)%icatio% for or(a%i9atio%a2 effective%e'' ? So)rce' a%d Effect' of
co%f2ict i% comm)%icatio% . A&&roac$e' to ma%a(i%( co%f2ict comm)%icatio%' .
or(a%i9atio% de'i(% a%d co%f2ict ma%a(eme%t . comm)%icatio% a%d Ro2e co%f2ict .
Efficie%c, of or(a%i9atio%a2 'tr)ct)re to red)ce de'tr)ctive effect' of ro2e co%f2ict*
Unit =7. Or(a%i9atio% +it$ (over%me%t a%d Ot$er -)12ic? Ba'ic &ri%ci&2e' of &)12ic
re2atio%' . I%teractio% +it$ 'evera2 &)12ic cor&orate ima(e . Factor' (over%i%( cor&orate
ima(e* B)i2di%( a%d mai%tai%i%( cor&orate ima(e . =orre'&o%de%ce +it$ i%')ra%ce a%d
1a%3i%( com&a%ie'0 ')&&2ier' a%d a(e%t' . 'a2e' 2etter'*
S$ggested Reading "
"* Da2mar Fi'$er ? =omm)%icatio% i% Or(a%i9atio%' Maico -)1*
2* Le'i3ar0 -ettit A F2at2e, ? Le'i3arJ' Ba'ic B)'i%e'' =omm)%icatio% (TM@#
7* Me''ma%d Do+' A Wi22iam Ird ? F)%ctio%a2 B)'i%e'' =om)%icatio% (TM@#
8* =$a&&a% a%d Reed ? B)'i%e'' =omm)%icatio%'*
:* La2a%d Dro+% ? =omm)%icatio% Fact' A Idea' i% B)'i%e''*
;* N*@* Art$ere,a ? Writte% =omm)%icatio%' a%d Re')2t'*
C* De%%' M)r&$, ? =omm)%icatio% i% B)'i%e'' a%d I%d)'tr,*
B* Da)2 ? B)'i%e'' =omm)%icatio%*
* Da)2 ? Effective B)'i%e'' =omm)%icatio%*
"0* /$a%e3ar A%5a2i ? =omm)%icatio% '3i22 for Effective Ma%a(eme%t*
M#% III S(M(ST(R
Tota2 "00 Mar3'
Co$rse No -1>
.a:er No. //I
INT(RN%TIN%, #USIN(SS M%N%?(M(NT
;Bectives? t$e o15ective' of t$i' co)r'e i' to &rovide )%der'ta%di%( to t$e 't)de%t'
a1o)t i%ter%atio%a2 1)'i%e'' ma%a(eme%t* t$e 't)de%t' +i22 1e%efit 1, ac6)iri%( %e+
a+a,' a%d mea%' i% +or3i%( +it$ i%ter%atio%a2 1)'i%e'' e%viro%me%t*

Unit I* I%ter%atio%a2 B)'i%e'' E%viro%me%t . /2o1a2i9atio% . Force'0 Mea%i%(0
dime%'io%' a%d 'ta(e' i% /2o1a2i9atio% . I%trod)ctio% to t$eorie' of I%ter%atio%a2
Trade 1, Adam Smit$0 Ricardo a%d O$2i% A @ec32er . Tradi%( E%viro%me%t of
I%ter%atio%a2 Trade . Tariff a%d No%!tariff Barrier' . Trade B2oc3' . Ri'e of %e+
eco%omie' 2i3e Ma&a%0 So)t$ Ea't A'ia a%d =$i%a a' com&ared to I%dia*
Unit II* =o)%tr, Ri'3 A%a2,'i' . -o2itica20 Socia2 a%d Eco%omic . =)2t)ra2 a%d Et$ica2
&ractice' . @a2'teade mode2 ! Re'&o%'i1i2itie' of I%ter%atio%a2 B)'i%e''*
Unit III. Ma%a(i%( M)2ti%atio%a2 E%ter&ri'e' . -ro12em' a%d -ote%tia2 . M)2ti%atio%a2*
Service Or(a%i9atio%' . I%dia% com&a%ie' 1ecomi%( M)2ti%atio%a2' . -ote%tia20
Need a%d -ro12em'
Unit I7 I%trod)ctio% to I%ter%atio%a2 Fi%a%cia2 Ma%a(eme%t . Ba2a%ce of Trade a%d
Ba2a%ce of -a,me%t . I%ter%atio%a2 Mo%etar, F)%d0 A'ia% Deve2o&me%t Ba%3
a%d Wor2d Ba%3 . Fi%a%cia2 Mar3et' a%d I%'tr)me%t' . I%trod)ctio% to E4&ort
a%d Im&ort Fi%a%ce . Met$od' of &a,me%t i% I%ter%atio%a2 Trade ! I%trod)ctio%
to c)rre%t EHIM &o2ic,*
Unit 7* Bi2atera2 a%d M)2ti2atera2 Trade La+' . /e%era2 A(reeme%t o% Trade a%d Tariff'0
(/ATT#0 Wor2d Trade Or(a%i9atio% . I-R0 TRI-S0 TRIMS0 /ATS . Mi%i'teria2
=o%fere%ce'*
Unit 7I. I%ter%atio%a2 Mar3eti%(. Mar3et 'e2ectio% . Barrier'* /2o1a2 'o)rci%( a%d it'
im&act o% I%dia% I%d)'tr, . /2o1a2i9atio% a%d i%ter%a2 reform &roce'' . I%diaJ'
com&etitive adva%ta(e i% i%d)'trie' 2i3e IT0 Te4ti2e'0
/em' A Me+e22er, etc* . -ote%tia2 a%d t$reat'
Unit 7II* =a'e St)die' o% t$e a1ove to&ic'
S$ggested Readings"
"* I%ter%atio%a2 B)'i%e'' E%viro%me%t . S)%daram a%d B2ac3
2* I%ter%atio%a2 B)'i%e'' E%viro%me%t . B$a22a a%d Ra5)
7* I%ter%atio%a2 Fi%a%cia2 Ma%a(eme%t . -*/*A&te
8* I%ter%atio%a2 B)'i%e'' . Fra%ci' =$er)2i%am
:* I%ter%atio%a2 B)'i%e'' . Rao a%d Ra%(ac$ari
;* E4&ort Ma%a(eme%t . Rat$od
C* I%ter%atio%a2 B)'i%e'' . Rao a%d Ra%(ac$ari
B* /2o1a2 B)'i%e'' Toda, . =$ar2e' @i22
* I%ter%atio%a2 B)'i%e'' . =$ar2e' @i22
"0* I%ter%atio%a2 B)'i%e'' E%viro%me%t A O&eratio%' . Mo$% D*Da%ie2'
M#% III S(M(ST(R
Tota2 "00 Mar3'
Co$rse No -15 %
.a:er No. //II 9%0
CNSUM(R #('%7IR %N! M%R+(TIN? R(S(%RC'
AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA

Unit I* =o%')mer Be$avior! Ide%tif,i%( t$e =)'tomer a%d =2a''if,i%( =)'tomer'* De,
Determi%a%t' of B),er Be$avior a%d a Frame+or3 of B),er Be$avior! Attit)de'0
Motivatio%0 -erce&tio%*
Unit II* Fami2, I%f2)e%ce' o% B),er Be$avior! Refere%ce /ro)&0 O&i%io% Leader' a%d
Socia2 I%f2)e%ce'* Socia2 =2a''e'0 Socia2 Stratificatio% A%d B),er Be$avior* =)2t)ra2
I%f2)e%ce' o% =o%')mer Be$avior*
Unit III. I%divid)a2 Determi%a%t' of 1),er 1e$avior a%d I%ter%a2 -roce''e'!
U%der'ta%di%( co%')mer motivatio%! co%')mer &er'o%a2it, a%d 'e2f co%ce&t0 2ear%i%( 0
memor, A 1e$avior modificatio%*
Unit I7* Formatio% a%d modificatio% of co%')mer Attit)de'! co%')mer deci'io% &roce''!
&re!&)rc$a'e i'')e'*
Unit 7. I%trod)ctio% to Mar3eti%( Re'earc$! Nat)re a%d Sco&e of Mar3eti%( Re'earc$0
F)%ctio%' of Mar3eti%( Re'earc$0 Ma%a(er!re'earc$ re2atio%'$i&0 Ma%a(i%( Mar3eti%(
Re'earc$ A Et$ica2 i'')e'*
Unit 7I. E4&2orator, re'earc$ de'i(%!De'cri&tive re'earc$ de'i(%0 a&&2icatio% of ca')a2
re'earc$ de'i(%0 'am&2e de'i(%* So)rce' a%d met$od' of co22ecti%( data0 t,&e' of data0
met$od' of co22ecti%( data0 commercia2 ')rve,0 a)dit'0 ')rve, re'earc$0 i%'tr)me%t' for
re'&o%de%t' comm)%icatio%0 e4&erime%tatio% a%d data co22ectio% error'* Mea')reme%t i%
mar3eti%( re'earc$! co%ce&t A 'ca2e' of mea')reme%t0 attit)de a%d motivatio%a2 re'earc$
tec$%i6)e'0 'am&2i%( a%d data a%a2,'i'
U%it EII* =a'e St)die' o% t$e a1ove to&ic'
S$ggested Readings?
"* =o%')mer Be$avior . S)5a Nair
2* Mar3eti%( Re'earc$ . L)c3 a%d Wa2e'
7* Mar3eti%( Ma%a(eme%t ! -$i2i& Dot2er*
8* Mar3eti%( Re'earc$ . Beri . Tata Mc /ra+$i22
:* B)'i%e'' re'earc$ met$od' . =oo&er . Tata Mc /ra+$i22
;* Re'earc$ Met$odo2o(, . Ni(mo%d
M#% III S(M(ST(R
Tota2 "00 Mar3'
Co$rse No -1C %
.a:er No. //III 9%0
%!7(RTISIN?H S%,(S .RMTINH S%,(S & !ISTRI#UTIN
M%N%?(M(NT.
O15ective'? To o15ective of t$i' co)r'e i' to deve2o& )%der'ta%di%( a1o)t adverti'i%(0
'a2e' &romotio% A to e6)i& t$e 't)de%t' to )%der'ta%d 'a2e' A di'tri1)tio%
Ma%a(eme%t* To &a, '&ecia2 em&$a'i' o% t$e &ractici%( ma%a(erJ' &ro12em' a%d
di2emma'0 to deve2o& '3i22' critica2 for (e%erati%(0 eva2)ati%( a%d 'e2ecti%( 'a2e' a%d
di'tri1)tio% 'trate(ie'*

Unit I Adverti'i%( Nat)re ? Sco&e . Im&orta%ce . Ro2e of adverti'i%( i% eco%omic
deve2o&me%t . Socia20 =)2t)ra2 a%d et$ica2 dime%'io%' of adverti'i%(* Rece%t tre%d'
adverti'i%(* Adverti'i%( O15ective' . DA/MAR A&&roac$* Or(a%i9i%( Adverti'i%(
De&artme%t ? F)%ctio%' of Adverti'i%( De&artme%t a%d Adverti'i%( Ma%a(er*
Unit II Adverti'eme%t =o&,? Adverti'i%( A(e%cie' . F)%ctio%' ! Need . Se2ectio%
a%d com&e%'ati%( adverti'i%( a(e%cie' . Adverti'i%( a(e%cie' i% I%dia? A% overvie+*
-er'o%a2 'e22i%(? =o%ce&t' of -er'o%a2 'e22i%(0 Sa2e'ma%'$i& a%d 'a2e' ma%a(eme%t .
T$eorie' of Se22i%( . Sa2e'ma%'$i& 6)a2itie' . Ste&' i% 'e22i%( &roce'' .
=o%tem&orar, i'')e i% 'a2e' ma%a(eme%t*
Unit III I%trod)ctio% to Sa2e' a%d Di'tri1)tio% Ma%a(eme%t? Sa2e' Ma%a(eme%t .
=o%ce&t . Nat)re a%d Sco&e . /ro+t$ a%d Evo2)tio% of Sa2e' Ma%a(eme%t .
=o%tem&orar, i'')e' i% Sa2e' Ma%a(eme%t ! Di'tri1)tio% Ma%a(eme%t . =o%ce&t .
Sco&e. Differe%ce' 1et+ee% =$a%%e2' of Di'tri1)tio% a%d -$,'ica2 Di'tri1)tio% .
Li%3i%( of Sa2e' a%d Di'tri1)tio% Ma%a(eme%t
Unit I7 -er'o%a2 Se22i%(? -er'o%a2 Se22i%( . F)a2itie' of Sa2e'ma%'$i&0 T$eorie' of
Se22i%( . Ste&' i% Se22i%( -roce'' . -er'o%a2 Se22i%( a%d Sa2e' -romotio% . Se22i%(
F)%ctio% . Differe%t 'te&' i% B),i%( Deci'io% -roce'' . B),i%( Sit)atio%' . Sa2e'
Or(a%i9atio% . Sa2e' De&artme%t F)%ctio%' . Sa2e' Foreca'ti%( a%d =o%tro2 . Sa2e'
B)d(et' . Sa2e' F)ota' a%d B)d(et'*
Unit 7 Sa2e' Force Ma%a(eme%t Deci'io%' . Recr)itme%t . Se2ectio% . Trai%i%( .
Motivati%( . =om&e%'ati%( a%d =o%tro22i%( of Sa2e' Force* Ma%a(i%( =$a%%e2' of
Di'tri1)tio%? Di'tri1)tio% Ma%a(eme%t . Need for Di'tri1)tio% =$a%%e2' . Mar3eti%(
=$a%%e2' . Se2ecti%( =$a%%e2' of Di'tri1)tio% ! =$a%%e2 -o2icie' . Motivati%(
=$a%%e2 Mem1er' . =$a%%e2 D,%amic' . =$a%%e2 =oo&eratio% . =$a%%e2 =o%f2ict .
=$a%%e2 =om&etitio%*
Unit 7I Case St)die' o% t$e a1ove To&ic'*
S$ggested Readings
"* Ric$ard R* Sti220 Ed+ard W* =)%diff0 Norma% A* ? -* /ovari !Sa2e' Ma%a(eme%t0
Deci'io%'0 Strate(ie' a%d =a'e'*
2* R)tre22 . F)%dame%t' of Se22i%(0 Mc* /ra+ @i220 I%c*
7* -*D* Sai)0 D*=* -a%t . Sa2e'ma%'$i& a%d Sa2e' Ma%a(eme%t0! Ei3a' -)12i'$i%(
@o)'e -vt* Ltd* Ne+ De2$i
8* Ea'+ar Da' /)&ta . Sa2e' Ma%a(eme%t i% t$e I%dia% -er'&ective . -re%tice @a22
of I%dia Ltd* Ne+ De2$i*
:* Dri'$%a D* @ava2dar a%d Ot$er' . Sa2e' a%d Di'tri1)tio% Ma%a(eme%t0 TATA
Mc(ra+*@i22 =o*
;* Lo)i' W* Ster% a%d A%'ar . Mar3eti%( =$a%%e2'0 -rie%tice @a22 I%dia*
C* Dr* Mati% D$a% . Sa2e' a%d Di'tri1)tio% Ma%a(eme%t0 E4ce2 Boo3'*
B* S*A* =$)%a+a2a . Sa2e' a%d Di'tri1)tio% Ma%a(eme%t0 @ima2a,a -)12i'$i%(
@o)'e*
* Mar3 W Mo$%'ta% a%d Ot$er'* . Sa2e' Force Ma%a(eme%t0 TATA Mc(ra+*@i22 =o*
"0* S&iro . Sta%to% Ric$ . Ma%a(eme%t of Sa2e' Force0 TATA Mc(ra+*@i22 =o*
M#% III S(M(ST(R
Tota2 "00 Mar3'
Co$rse No. -1E
.a:er No. = //I7 9%0
(lective" Mar2eting Management A III
RUR%, & IN!USTRI%, M%R+(TIN?
;Bectives" To 't)d, differe%t co%ce&t' of R)ra20 A(ric)2t)ra2 a%d I%d)'tria2 Mar3eti%(*

Unit AI R)ra2 Mar3eti%( ? =o%ce&t a%d com&o%e%t' . =$aracteri'tic' of R)ra2 Mar3et' ?
-o&)2atio% . I%fra'tr)ct)re . Dema%d . =o%')m&tio% -atter% . I%come' . =o%')mer
Be$avior . =$a%(i%( Sce%ario of R)ra2 Mar3eti%( i% I%dia* -ro12em' area' a%d 'trate(ie'
for R)ra2 Mar3eti%( ? Tra%'&ortatio% . Ware $o)'i%( . =omm)%icatio%' . =$a%%e2'
Ma%a(eme%t . Sa2e' Force Ma%a(eme%t . R)ra2 retai2 trade . Str)ct)re of retai2 o)t2et'
-ro12em' . -)12ic Di'tri1)tio% S,'tem i% R)ra2 area' . Ma%a(eria2 a'&ect' . -o2ic, o%
R)ra2 -DS . -ro12em of R)ra2 -DS! A% overvie+ of Mar3eti%( of r)ra2 i%d)'tr,
&rod)ct'*
Unit =II A(ric)2t)ra2 Mar3eti%( i% I%dia ? =$aracteri'tic' of a(ric)2t)ra2 &rod)ce' .
Im&orta%ce of a(ric)2t)ra2 mar3eti%( . Defect' i% a(ric)2t)ra2 mar3eti%( ','tem' .
Mea')re' to im&rove a(ric)2t)ra2 mar3eti%( i% I%dia* R)ra2 &eriodic Mar3et' i% I%dia .
Locatio% . F)%ctio%arie' . Nat)re of merc$a%di'e . Ma%a(eme%t of &eriodic mar3et'*
Unit =II Re()2ated Mar3et' ? Ori(i% a%d (ro+t$ . o15ective' F)%ctio%' . Ma%a(eme%t
-ro12em' . -ro(re''*
Unit =I7 T$e Nat)re of I%d)'tria2 Mar3et ? U%der'ta%di%( i%d)'tria2 mar3et' . differe%ce
1et+ee% i%d)'tria2 mar3eti%( a%d co%')mer mar3eti%(0 i%d)'tria2 mar3eti%( i% t$e (2o1a2
co%te%t* T$e i%d)'tria2 1),i%( &roce'' a%d 1),er 'e(me%tatio%0 i%d)'tria2 1),i%(
1e$avior*
Unit =7 Mar3eti%( I%formatio% S,'tem' for I%d)'tria2 Mar3eti%( ? Strate(ic &2a%%i%( .
a''e''i%( mar3et o&&ort)%itie' a%d dema%d* A%a2,'i'! I%d)'tria2 mar3et 'e(me%tatio%
!tar(et mar3eti%( A &o'itio%i%(* I%d)'tria2 &rod)ct ma%a(eme%t a%d 'trate(ie'*
Unit 7I =a'e St)die' o% t$e a1ove To&ic'*
Suggested Readings
"* /o&a2a S+am, ? R)ra2 Mar3eti%( . E%viro%me%t0 -ro12em' a%d Strate(ie' . A*@*
W$ee2er A =o*0 "C*
2* A%5i2a Sa4e%a a%d Ot$er (Ed*# ? R)ra2 Mar3eti%( . T$r)'t a%d c$a22e%(e' .
Natio%a2 -)12i'$i%( @o)'e0 Mai&)r0 "C*
7* Ra5a(o&aL R)ra2 Mar3eti%( . Deve2o&me%t -o2ic,0 -2a%%i%( a%d -ractice . Ra+at
-)12icatio%'0 Mai&)r0 "B*
8* Nee2ame($am' S* ? Mar3eti%( i% I%diaL =a'e' A Readi%(0 Ei3a' &)12i'$i%(
@o)'e0 Ne+ De2$i*
:* Rama'+am, N*S* a%d Nama D)mari ? Mar3eti%( Ma%a(eme%tL -2a%%i%(
Im&2eme%tatio% a%d =o%tro2 . T$e I%dia% =o%te4t Macmi22a% I%dia Ltd* Ne+
De2$i*
;* Mai% =* ? -ri%ci&2e' a%d -ri%ci&2e' a%d -ractice of A(ric)2t)ra2 Mar3eti%( a%d
-o2icie'0 Eora A =o*0 Ne+ De2$i*
C* =*S* Dri'$a%ama =$ar,)2)L R)ra2 Mar3eti%(* La2it$a Rama3ri'$a%a% te4t a%d
ca'e'*
B* I%d)'tria2 Mar3eti%( . Ro1ert R* Reeder0 Ed+ard /* Briert, A Bett, @* Reeder*
* B)'i%e'' Mar3eti%( . @a,%e'
"0* B)'i%e'' Mar3eti%( . Ra%(a%
11. I%d)'tria2 Mar3eti%( . Ric$mo%d M* @i220 Ra2&%$ S* A2e4a%der A Mame'
S* Cross.
M#% III S(M(ST(R
Tota2 "00 Mar3s
Co$rse No -1D %
.a:er No. //7 9%0
R(T%I, M%N%?(M(NT
;Bectives" To )%der'ta%d t$e 1a'ic co%ce&t of retai2i%( a%d retai2 ma%a(eme%t*
UnitAI" I%trod)ctio% to Retai2 Mar3eti%( Ma%a(eme%t
Retai2i%( .Mea%i%( .Im&orta%ce of retai2i%( . t$eorie' of 'tr)ct)ra2 c$a%(e' i% retai2i%(!
Differe%t format' of retai2i%( . Or(a%i'ed a%d )%or(a%i9ed retai2i%(!Retai2i%(
e%viro%me%t!Retai2i%( i% I%dia .Rece%t tre%d' i% retai2i%( ! -ro12em' a%d =$a22e%(e' of
retai2i%(
UnitAII? Retai2 Store Se2ectio%0 Store La,o)t a%d De'i(%
T,&e' of 'tore 2ocatio%'! Ste&' i%vo2ved i% 'tore 2ocatio% . -ri%ci&2e' e2eme%t' of 'tore
de'i(% . La,o)t 'e2ectio% . im&orta%t co%'ideratio%' i% 'tore 'e2ectio% a%d de'i(%
UnitAIII? Retai2 Merc$a%di'e Ma%a(eme%t
T,&e' of merc$a%di'e .-rod)ct ra%(e! Merc$a%di'e &roc)reme%t! -roce'' of
merc$a%di'e &roc)reme%t! Merc$a%di'e a''ortme%t &2a% . =ate(or, ma%a(eme%t!
&roce'' of cate(or, ma%a(eme%t
Retai2 &rici%( .Factor' effecti%( retai2 &rici%( .differe%t a&&roac$e' of retai2 &rici%(
UnitAI7? Retai2 @)ma% Re'o)rce a%d -romotio% Ma%a(eme%t
Overvie+ of @)ma% Re'o)rce i% retai2!recr)itme%t0 'e2ectio% trai%i%(0motivatio% a%d
eva2)atio% of &erforma%ce of &er'o%%e2
Need a%d im&orta%ce of &romotio% mi4 i% retai2i%( . Retai2 &romotio% mi4 'trate(ie' .
Ei')a2 di'&2a,
UnitA7" Retai2 =)'tomer Be$avio)r a%d =RM
Factor' affecti%( c)'tomer 1),i%( 1e$avio)r! c)'tomer 'e(me%tatio%i% i% retai2i%(
=)'tomer 2o,a2t,! =)'tomer re2atio%'$i& ma%a(eme%t i% retai2i%(.Retai2 =)'tomer
'ervice'
Unit 7I =a'e St)die' o% t$e a1ove To&ic'*
S$ggested Readings"
"* Lev,0 Weit9 a%d -a%dit ? Retai2i%( Ma%a(eme%t?Tata Mc/ra+ @i22'*
2* =$eta% Ba5a50 Ra5a%)Pi'$ T)2i a%d Nid$i E Sriva'tava0 Retai2 Ma%a(eme%t0 O4ford
7* S)5a Nair ? Retai2 Ma%a(eme%t? @ima2a,a
8* Barr, Berma% a%d Moe2 R Eva%'? Retai2 Ma%a(eme%t . A Strate(ic A&&roac$?-ear'o%
Ed%
:* Lam1a? Art of Retai2i%( ? Tata Mc/ra+ @i22
;* DES Mada% ? F)%dame%ta2' of Retai2i%(?Tata Mc/ra+ @i22
C* A S$iva D)mar ? Retai2 Mar3eti%(? E4ce2 Boo3'
B* /i&'o% / Eedama%i? Retai2 Ma%a(eme%t* MAI=O &)12i'$i%( $o)'e*
* Diamo%d . Retai2 B),i%(0 -ear'o% Ed)catio%*
M#% III S(M(ST(R
Tota2 "00 Mar3'
Co$rse No. -15
.a:er No. = //II 9#0
?ro$: = #" )inancial Management 9(lective0
I A S(CURIT8 %N%,8SIS %N! .RT),I M%N%?(M(NT
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
;Bective? T$e foc)' of Sec)rit, A%a2,'i' i' o% $o+ ot$er' a%a2,9e ,o)r com&a%,J'
'ec)ritie' o% t$eir o+%* W$erea'0 t$at of -ortfo2io Ma%a(eme%t i' o% $o+ i%ve'tor'
a%a2,9e ,o)r com&a%,J' 'ec)ritie' i% com&ari'o% +it$ ot$erJ' o% t$e 'ec)rit, mar3et* T$e
co)r'e i' de'i(%ed +it$ a vie+? QTo ac6)ai%t t$e 't)de%t' +it$ t$e +or3i%( of 'ec)rit,
mar3et a%d &ri%ci&2e' of 'ec)rit, a%a2,'i'L a%d QTo deve2o& t$e '3i22' re6)ired for &ortfo2io
ma%a(eme%t 'o a' to 1e a12e to 5)d(e t$e com&etitive &o'itio% of firm' i% ca&ita2 mar3et
a%d revie+ t$e re2ated 1)'i%e'' deci'io%'*
Unit AI * Nat)re a%d T,&e' of I%ve'tme%t'? I%ve'tme%t? Nat)re0 o15ective'0 -roce''0 T,&e'
a%d Media . I%ve'tme%t a%d S&ec)2atio% Sec)ritie'* Nat)re . T,&e a%d =$aracteri'tic .
Sec)ritie' Mar3et' . -rimar, a%d Seco%dar, Mar3et . Stoc3 E4c$a%(e' . BSE . NSE .
OT=EI . Or(a%i9atio% a%d Re()2atio%*
Unit =II. Sec)ritie' A%a2,'i' ? O15ective' of Sec)ritie' A%a2,'i' . F)%dame%ta2 a%a2,'i'
. Eco%om, . I%d)'tr, a%d =om&a%, A%a2,'i' . Tec$%ica2 A%a2,'i' . Do+ T$eor, .
O'ci22ator' . E22iot Wa(e T$eor, . Efficie%t mar3et t$eor,*
Unit =III *Ea2)atio% of Sec)ritie'? Ea2)atio% of E6)it, S$are' a%d -refere%ce S$are' .
Ea2)atio% of De1t Sec)ritie' . I%tere't rate ri'3 . defa)2t a%d &)rc$a'e &o+er ri'3 . Firm'
Str)ct)re of S$are' . -ro12em' a%d =a'e' o% va2)atio% of commo% 'toc3' a%d de1t
'ec)ritie' i% differe%t 'it)atio% a%d Bo%d Yie2d' a%d D)ratio%'* =ommo% Stac3 a%a2,'i'
i% i%tri%'ic va2)e e'timatio%! ( co%ce&t a%d &ro12em' # E%6)ir, re'earc$ i% I%dia
Unit =I7. Tec$%ica2 A%a2,'i' a%d Efficie%t Mar3et @,&ot$e'i'
Tec$%ica2 A%a2,'i'!Mea%i%(!F)%dame%ta2 a%d Tec$%ica2 A%a2,'i'!Mar3et<Tec$%ica2
I%dicator'!=$arti%( Tec$%i6)e'!Te'ti%( of Tradi%( R)2e'!Eva2)atio% of Tec$%ica2
A%a2,'i'!E22iot Wave T$eor,*
Unit 7 !-ort Fo2io t$eor, ? Traditio%a2 T$eor, of -ortfo2io Ma%a(eme%t . Ar1itra(e
-rici%( t$eor, . Moder% t$eor, of -ortfo2io Ma%a(eme%t . Mor3o+it9 Ri'3 Ret)r%
O&timi9atio% . =A-M . S$ar&e -ortfo2io O&timi9atio% . -ortfo2io Se2ectio% .
Diver'ificatio% . Efficie%t Fro%tier . =a&ita2 Mar3et 2i%e (-ro12em' A =a'e'#* -ortfo2io
-erforma%ce Eva2)atio%? =o%ce&t . o15ective' . S$ar&eJ' . /tre,o% or a%d Me%'o%J'
-ortfo2io -erforma%ce mea')re' . -ortfo2io revi'io% . Form)2a -2a%' (-ro12em' a%d
ca'e'#
S$ggested Readings ?
"* Fi'$er a%d Morda% ? Sec)ritie' A%a2,'i' a%d -ortfo2io Ma%a(eme%t -re%tice @a220
I%dia0 Ne+ De2$i*
2* S$ar&e0 A2e4a%der a%d Bai2e, ? I%ve'tme%t'0 Editio%0 -re%tice @a220 I%dia0 Ne+
De2$i*
7* Frederic3 Amiti%( ? I%ve'tme%t0 -re%tice @a220 I%dia0 N*D* Ma%a(eme%t*
8* /ra$am A Dadd ? Sec)ritie' A%a2,'i' a%d -ortfo2io Ma%a(eme%t Mc* /ra+ @i22
=om* Ne+ Yor3*
:* -reeti Si%($ I%ve'tme%t Ma%a(eme%t0 @ima2a,a -)1* =om* Bom1a,*
;* E*MD* Ba22 ? I%ve'tme%t Ma%a(eme%t0 S* =$a%d A =o* N* De2$i*
C* E*A* Avad$a%i L Sec)ritie' A%a2,'i' a%d -ortfo2io Ma%a(eme%t0 @ima2a,a
-)12i'$i%( @o)'e0 Bom1a,*
M#% III S(M(ST(R
Tota2 "00 Mar3'
Co$rse No. -1C
.a:er No. = //III 9#0
(lective )inancial Management
9?ro$: = #0
II A )IN%NCI%, S(R7IC(S M%N%?(M(NT
;Bective" To foc)' o% re'earc$0 'trate(, a%d a&&2icatio% '&ecific to deci'io% ma3i%( i%
t$e $i($2, com&etitive a%d ra&id2, (ro+i%( 'ervice' 'ector*
Unit =I* I%dia% Fi%a%cia2 S,'tem ? Or(a%i9ed a%d )%dia(%o'ed =a&ita2 a%d Mo%e,
mar3et' . -2a,er' a%d t,&e' of Fi%a%cia2 Service' . F)%d' 1a'ed a%d fee 1a'ed Fi%a%cia2
Service' . NB-=' a%d t$eir 'ervice' . Ro2e of fi%a%cia2 'ervice' i% (ro+t$ A
Deve2o&me%t of I%dia% Eco%om,*
Unit =II* Merc$a%t Ba%3i%( ? Nat)re Sco&e ? I'')e Ma%a(eme%t* F)%ctio%' of Merc$a%t
Ba%3er . SEBI a%d Merc$a%t Ba%3i%( i% I%dia* Lea'i%( =o%ce&t . t,&e' . Lea'e' E'
Borro+i%(*
Unit =III. M)t)a2 F)%d' ? =o%ce&t .t,&e' of f)%d'0 adva%ta(e' SEBI a%d Re()2atio% of
M)t)a2 f)%d' . Eva2)atio% of &erforma%ce of M)t)a2 F)%d'*
Unit =I7. Ee%t)re =a&ita2 ? Nat)re a%d 'co&e . Re()2ator, Frame+or3 . Ee%t)re =a&ita2
I%ve'tme%t -roce'' . Eva2)atio% =riteria . Limitatio%' . -ro12em' of Ee%t)re =a&ita2
F)%d' i% I%dia . Factori%( co%ce&t . form' . @ire &)rc$a'e' . =o%')mer fi%a%ce
commercia2 &a&er . =o%ce&t . Feat)re' a%d im&2icatio%' (&ro12em' a%d ca'e'#
Unit =7. =redit Rati%( ? =o%ce&t of credit Rati%( . T,&e' of credit rati%( . =redit rati%(
a%d t$eir Met$odo2o(ie' . Emer(i%( ave%)e' of Rati%( Services & Credit rating
%gencies in India
S$ggested Readings "
"* M*Y* D$a% L Fi%a%cia2 Service'0 TATA Mc /ra+ @i22 &)12i'$er'0 Ne+ De2$i*
2* E*A* Avad$a%i L Mar3eti%(0 of Fi%a%cia2 Service'0 @ima2a,a &)12i'$i%( @o)'e0
M)m1ai*
7* Deod$ar a%d A1$,a%3ar ? I%dia% Fi%a%cia2 S,'tem0 @ima2a,a -)12i'$i%( @o)'e0
M)m1ai*
8* Mac$i Ra5io ? I%dia% Fi%a%cia2 S,'tem ? Ei3a' -)12i'$i%( @o)'e0 Ne+ De2$i*
M#% III S(M(ST(R
Tota2 "00 Mar3'
Co$rse No -1E 9#0
.a:er No. //I7 9#0
STR%T(?IC )IN%NCI%, M%N%?(M(NT
;Bective" T$e moder% i%d)'tria2 or 'ervice firm m)'t co%d)ct it' 1)'i%e'' i% a ra&id2,
c$a%(i%( a%d $i($2, com&etitive e%viro%me%t* A &remi)m i' &2aced o% t$e a1i2it, to react
6)ic32, a%d correct2, to co%'ta%t2, c$a%(i%( mar3et co%ditio%'* T$e o15ective of t$e
co)r'e i' to ma3e 't)de%t a+are of t$e 'trate(ic deci'io%' to 1e )%derta3e% to fami2iari9e
+it$ fi%a%ce f)%ctio%*
UnitAI? I%trod)ctio% Strate(ic Fi%a%cia2 -2a%%i%( . =or&orate Strate(, for /ro+t$ .
Re()2ator, Frame+or3 . Ri($t' I'')e . Ea2)e of Ri($t . I%itia2 -)12ic Offer . -rivate
-2aceme%t . Ee%t)re =a&ita2*
UnitAII? =a&ita2 Str)ct)re -2a%%i%( . E'timati%( Fi%a%cia2 Re6)ireme%t' .
U%der'ta%di%( De1t . De1t Sec)riti9atio% . S,%dicati'atio% . De1t -o2ic, . -ec3i%(
T$eor, @,&ot$e'i' . EBIT!E-S A%a2,'i' I%differe%ce -oi%t . Levered Beta . U%!2evered
Beta (Sim&2e -ro12em'#*
UnitAIII =or&orate Ac6)i'itio%' . T,&e' of Ac6)i'itio%' . Mer(er' . Rea'o%' . Merit'
a%d Demerit' . E4c$a%(e Ratio . Di2)tio% a%d Accretio% of Ear%i%(' . Eva2)atio% of
Mer(er' a%d Ta3eover' . =o%'o2idated Ba2a%ce S$eet (Sim&2e -ro12em'#*
UnitAI7 =or&orate Ea2)atio% . A&&roac$e' . E'timati%( E6)it, Free =a'$ F2o+' .
Ea2)atio% 1a'ed o% EF=F . D=F . (Sim&2e -ro12em'# Ea2)e Ba'ed ma%a(eme%t .
Eco%omic Ea2)e Added A&&roac$*
UnitA7 =or&orate Re'tr)ct)ri%( a%d Ree%(i%eeri%( =$a%(i%( O+%er'$i& . S&i%!off .
S&2it!off . Levera(ed B),o)t . Fi%a%cia2 Re'tr)ct)ri%( . B), Bac3 of S$are' . -ro12em'
i% Im&2eme%ti%( =or&orate Re'tr)ct)ri%( -o2icie' . (T$eor, o%2,#*
S$ggested Readings"
1. -ra'a%%a =$a%dra . Fi%a%cia2 Ma%a(eme%t0 Tata Mc/ra+$i22 Boo3 =o* Ltd* 8t$ Ed%*
2* A'+at$ Damodara% . =or&orate Fi%a%ce Wi2e, I%dia 2%d Ed%*
7* S$rida% Titma%0 Mo$% DMarti%0 E* Ravi A%)'$)ma% . Ea2)atio% A%a2,9i%( /2o1a2
O&&ort)%itie'0 -ear'o% Ed)catio% "'t Ed%*
8* M* Fred We'to%0 D+a%( S= @)%(0 S)'a% E* @oa( Mer(er' . Re'tr)ct)ri%( a%d
=or&orate =o%tro20 -re%tice @a220 I%dia0 200C*
:* /2e% Ar%o2d0 Mo$a% D)mar . =or&orate Fi%a%cia2 Ma%a(eme%t0 7rd Ed%* -ear'o%
Ed)catio%*
;* Mo%at$a% Ber3 -eter DeMar9o . Fi%a%cia2 Ma%a(eme%t -ear'o% Ed)catio%0 "'t E%d*
200C*
C* R* Sriva'tava . Fi%a%cia2 Ma%a(eme%t a%d -o2ic,0 @ima2a,a -)12i'$i%( @o)'e0 8t$
Ed%* 200*
D. S)d$i%dra B$at . Fi%a%cia2 Ma%a(eme%t0 2%d Ed%* E4ce2 Boo3'0 200B*
M#% III S(M(ST(R
Tota2 "00 Mar3'
Co$rse no. " -1D 9#0
.a:er No A//7 9#0
)IN%NCI%, !(RI7%TI7(S
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
;Bective" T$e co)r'e aim' to deve2o& a% )%der'ta%di%( of t$e im&orta%ce of fi%a%cia2
derivative' a%d t$e i%'tit)tio%a2 'tr)ct)re of t$e mar3et' o% +$ic$ t$e, are traded a' +e22
a' deve2o&i%( t$e a%a2,tica2 too2' %ece''ar, to &rice ')c$ i%'tr)me%t'* T$e co)r'e +i22
$ave t$ree mai% &art'? QFir't0 t$e mo't commo%2, traded derivative i%'tr)me%t' +i22 1e
i%trod)ced0 a%d t$eir ro2e i% t$e moder% ca&ita2 mar3et'0 i% &artic)2ar for ri'3
ma%a(eme%t0 e4&2ai%ed 1ot$ from a t$eoretica2 a' +e22 a' &ractica2 &oi%t of vie+* Seco%d0
t$ere +i22 1e di'c)''io% o% t$e i%'tit)tio%a2 'tr)ct)re of t$e mar3et'0 o% +$ic$ ')c$
i%'tr)me%t' are traded* T$ird0 t$e &rici%( of t$e derivative' i%'tr)me%t' a%d t$e ri'3
c$aracteri'tic' of derivative' +i22 1e di'c)''ed*
Unit=I" Derivative' . I%trod)ctio% . Evo2)tio% . Si(%ificatio% a%d f)%ctio%' . T,&e' !
Fi%a%cia2 a%d =ommoditi9e . -2a,er' i% Derivative' Mar3et . Tradi%( a%d t,&e' of
Order' . Sett2eme%t -roced)re . =2eari%( @o)'e . Mar3!to!Mar3et . S-AN Mar(i%
S,'tem*
Unit=II" For+ard A F)t)re =o%tract' . =o%ce&t . Feat)re' . For+ard =o%tract T,&e' .
For+ard Rate A(reeme%t' . For+ard Tradi%( Mec$a%i'm . For+ard' E'* F)t)re' .
F)t)re =o%tract' . T,&e' . Evo2)tio% of F)t)re' Mar3et . -2a,er' i% f)t)re mar3et .
F)%ctio%' . Tradi%( Mec$a%i'm . S&ecificatio%' of f)t)re co%tract' . -rici%( of f)t)re'!
Yie2di%( %o i%come0 3%o+% i%come0 3%o+% divide%d . @ed(i%( +it$ f)t)re' a%d
for+ard' (-ro12em'#
Unit=III" O&tio%' . =o%ce&t' . O&tio%' E'* F)t)re' . T,&e' . Tradi%( +it$ o&tio%' .
Ba'ic &ri%ci&2e' . Strate(ie' i%vo2vi%( o&tio%' . @ed(i%( +it$ o&tio%' . =)rre%c,
o&tio%'*
Unit=I7? Ea2)atio% of O&tio%' . Factor' determi%i%( o&tio% va2)e . Bi%omia2 O&tio%
-rici%( Mode2!'i%(2e &eriod a%d t+o &eriod' . B2ac3!Sc$o2e' O&tio% -rici%( Mode2!%o%
divide%d a%d divide%d &a,i%( 'trate(ie' . T$e /ree3' of B2ac3 Sc$o2e' Mode2*
Unit=7" Fi%a%cia2 Derivative Mar3et i% I%dia . Recomme%datio%' of L*=* /)&ta
=ommittee o% derivative' . Tradi%( Mec$a%i'm at NSE a%d BSE . E2i(i1i2it, of 'toc3' .
Re()2atio% of Tradi%( S,'tem . M*R* Eerma =ommittee Re&ort o% Re()2atio% of
derivative' i% I%dia% Stoc3 Mar3et*
S$ggested Readings"
1. S*L*/)&ta? Fi%a%cia2 Derivative'!T$eor,0 =o%ce&t' a%d -ro12em'0 -re%tice!@a22 of
I%dia -vt* Ltd*0 %e+ De2$i0 200B
2* David A* D)1of'3, A T$oma' W* Mi22er0 MR? Derivative'!Ea2)atio% a%d Ri'3
Ma%a(eme%t0 O4ford U%iver'it, -re''
7* Mo$% =* @)22? O&tio%'0 F)t)re'0 a%d Ot$er Derivative'0 -ear'o% Ed)catio%0 Seve%t$
Editio%*
8* /*Dotre'$+ar? Ri'3 Ma%a(eme%t!I%')ra%ce a%d Derivative'0 @ima2a,a -)12i'$i%(
@o)'e0 M)m1ai0 200C
:* Soma%at$a% T*E? Derivative'0 Tata Mc/ra+!@i22 -)12i'$i%( =o*Ltd*0 Ne+ De2$i0200B
;* Re%e St)29? Ri'3 ma%a(eme%t a%d Derivative'0 =e%(a(e Lear%i%(0 200;
C* S*S*S*D)mar? Fi%a%cia2 Derivative'0 -@I Lear%i%( -vt* Ltd*0 Ne+ De2$i0 200B
B* D*=* -at+ari A A%'$)2 B$ar(ava? O&tio%' A F)t)re'0 Maico -)12i'$i%( @o)'e0M)m1ai
* N*R*-ara')rama%? F)%dame%ta2' of Fi%a%cia2 Derivative'0 Wi2e, I%dia -vt* Ltd*
"0* Ma,a%t$ Rama Earma? Derivative' a%d Ri'3 ma%a(eme%t0 Tata Mc/ra+!@i22
-)12i'$i%( =om&a%, Ltd*0 Ne+ De2$i*
M#% III S(M(ST(R
Tota2 "00 Mar3'
Co$rse no. " -15 9C0
.a:er No A//II 9C0
I. 'UM%N R(SURC( .,%NIN?
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
;Bectives" To )%der'ta%d t$e &)r&o'e0 &roce'' a%d a&&2icatio%' of @)ma% Re'o)rce
-2a%%i%( i% t$e co%te4t of differe%t or(a%i9atio%a2 'trate(ie'* To create a critica2
a&&reciatio% a%d 3%o+2ed(e of )%der'ta%di%( t$e determi%a%t' of @)ma% Re'o)rce
re6)ireme%t'* A%d t$e mea%' for meeti%( t$o'e re6)ireme%t'* To create &ractica2
a+are%e'' a1o)t t$e c)rre%t tre%d' i% @)ma% Re'o)rce -2a%%i%( i% (2o1a2 com&a%ie'
Section %
Unit I? I%trod)ctio%! defi%itio% a%d co%ce&t of @R-0 1e%efit'0 &roce''* @R- com&o%e%t'*
Unit II" @R &2a%%i%( a%d cor&orate 'trate(ie'! @R &2a%%i%( a' a 'trate(ie' &roce''!
em&2o,ee' a' re'o)rce!(oa2 attai%me%t0 2i%3i%( @R &roce'' to 'trate(,0 i%vo2veme%t i%
'trate(ic &2a%%i%( &roce''0 'trate(ic @R &2a%%i%( mode20 'taffi%( ','tem*
Unit III" Mo1 a%a2,'i'! mea%i%( a%d defi%itio%0 5o1 a%a2,'i' &roce''0 tec$%i6)e' of 5o1
a%a2,'i'0 met$od' a%d &ractice of 5o1 a%a2,'i'0 com&ete%c, 1a'ed a&&roac$*
Unit I7" @R Foreca'ti%(! Foreca'ti%( ma%&o+er %eed'0 t$e foreca'ti%( &roce''0
i%ve%torie' avai2a12e ta2e%t0 &ro5ecti%( f)t)re ta2e%t ')&&2,0 foreca'ti%( 'taffi%(
re6)ireme%t'* I%de4 a%a2,'i'!e4&ert foreca't'!De2&$i tec$%i6)e!%omi%a2 (ro)& tec$%i6)e!
@R 1)d(et a%d 'taffi%( ta12e0 'ce%ario foreca'ti%(0 re(re''io% a%a2,'i'*
Unit 7" =areer &2a%%i%( a%d ')cce''io% ma%a(eme%t! defi%itio%0 co%ce&t'0 'ta(e' of
career deve2o&me%t &roce'' a%d or(a%i9atio%a2 @R &o2icie'0 carrier A%c$or'!'ta(e' of
(ro+t$ a%d career0 career &roce''e' ')cce''io% ma%a(eme%t &roce'' a%d Ma%a(eme%t
deve2o&me%t &ro(ramme'0 o15ective' of MD-J'0 5o1 rotatio%0 A)diti%( MD-J'
ma%a(eme%t deve2o&me%t met$od'0 c$a22e%(e' of ')cce''io% ma%a(eme%t0 Re&2aceme%t
a%a2,'i'*
Unit 7I" =a'e St)die' o% t$e a1ove To&ic'*
S$ggested Readings"
1. -*L* Rao ! I%ter%atio%a2 @)ma% Re'o)rce Ma%a(eme%t . Te4t a%d =a'e' E4ce2 Boo3'!
Ne+ De2$i
2* D* A'+at$a&&a ! I%ter%atio%a2 @)ma% Re'o)rce Ma%a(eme%t Sad$%a Da'$ Te4t a%d
=a'e' Tata Mc/ra+ @i22 -)12i'$i%( =om&a%, Ltd
7* -* S)11a Rao ! I%ter%atio%a2 @)ma% Re'o)rce Ma%a(eme%t @ima2a,a -)12i'$i%(
@o)'e
8* -eter M* Do+2i%( ! I%ter%atio%a2 @)ma% Re'o)rce Ma%a(eme%t
:* Dr* Ni2a%5am Se%()&ta! I%ter%atio%a2 @)ma% Re'o)rce Ma%a(eme%t E4ce2 Boo3'0
Ne+ De2$i
;* S)5ata Ma%(a2ai ! /2o1a2i9atio% a%d @)ma% Re'o)rce Ma%a(eme%t0 E4ce2 Boo3'
C* =$ar2e' M* Ea%ce ! Ma%a(i%( a /2o1a2 Wor3force (!c$a22e%(e' a%d o&&ort)%itie' i%
I@RM# -@I!-rivate Ltd0 Ne+ De2$i ! 200C
B* We%de22 L* Fre%c$ ! @)ma% Re'o)rce Ma%a(eme%t
* Ed+ard' ! I%ter%atio%a2 @RM0 -ear'o% Ed)catio%*
M#% III S(M(ST(R
Tota2 "00 Mar3'
Co$rse no. " -1C 9C0
.a:er No A//III 9C0
II. 'UM%N R(SURC( TR%ININ? %N! !(7(,.M(NT
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
;Bectives? T$e &)r&o'e of t$i' &a&er i' to &rovide a% i%!de&t$ )%der!'ta%di%( of t$e ro2e
of trai%i%( i% t$e @RD a%d to e%a12e t$e co)r'e &artici&a%t' to ma%a(e t$e trai%i%(
','tem a%d &roce''e'*
Section %
Unit I" I%trod)ctio% to Trai%i%( A Deve2o&me%t! Trai%i%( A Trai%i%( %eed' A''e''me%t0
Trai%i%( de'i(% a%d Admi%i'tratio%0 Trai%i%( met$od'0 Tec$%i6)e' A Aid'0 Trai%i%(
Strate(,*
Unit II? -erforma%ce A&&rai'a2 A Trai%i%(! Lear%i%( t$ro)($ trai%i%( 0 Ad)2t 2ear%i%(
(A%dra(o(,#0 Lear%i%( t$eorie' a%d 2ear%i%( c)rve0 2ear%i%( 't,2e'*
Unit III" Trai%i%( &roce''! A% overvie+L Ro2e re'&o%'i1i2it, a%d c$a22e%(e' to Trai%i%(
Ma%a(er'0 Or(a%i9atio% a%d Ma%a(eme%t of Trai%i%( f)%ctio%0 Trai%i%( %eed'
A''e''me%t a%d Actio% Re'earc$0 I%'tr)ctio% o15ective' a%d 2e''o% &2a%%i%(0 2ear%i%(
&roce''0 Trai%i%( c2imate a%d &eda(o(,0 Deve2o&i%( Trai%i%( Mod)2e'*
Unit I7? Trai%er A Trai%i%( I%'tit)tio%! Trai%er' &rofi2e0 t,&e' of Trai%i%( i%'tit)tio%0
Trai%er a' a c$a%(e A(e%t* MD- a%d ED-'*
Unit 7" Eva2)atio% of Trai%i%(! Trai%i%( eva2)atio% A ROI0 Trai%er of Trai%i%(0
Mea')reme%t too2' A tec$%i6)e0 Feed1ac3 Mec$a%i'm*
Unit 7I? Trai%i%( Met$od' a%d Tec$%i6)e'! Faci2itie' &2a%%i%( a%d Trai%i%( Aid'L
Or(a%i9i%( t$e Trai%i%( de&artme%t0 =o%tro22i%( Trai%i%(0 Trai%i%( comm)%icatio%L
Trai%i%( Eva2)atio%L Trai%i%( A Deve2o&me%t i% I%dia
Unit 7II" =a'e 't)die' o% a1ove*
S$ggested Readings"
1. T*E* Rao @)ma% Re'o)rce' Deve2o&me%t!E4&erie%ce'! I%terve%tio%' Strate(ie'
Sa(e -)12icatio%0 Ne+ De2$i
2* Da2(a%i Mo$a%t, @)ma% Re'o)rce Deve2o&me%t Or(a%i'atio%a2 effective%e''
E4ce2 Boo3'! 200
7*To&oma, De$ @)ma% Re'o)rce Ma%a(eme%t T$eor, A -ractice
A%e Boo3' I%dia!200;
8*R* Dri'$%ave%i @)ma% Re'o)rce Deve2o&me%t a Re'earc$erJ' &er'&ective
E4ce2 Boo3'! 200

:*T*E* Rao Readi%(' i% @)ma% Re'o)rce Deve2o&me%t O4ford A IB@ -)12i'$i%( =o*
-vt *Ltd*0 Ne+ De2$i
;*T*E* Rao F)t)re of @RD 0 Macmi22a% I%dia Ltd
C*Ra%d, L*De'imo%e @)ma% Re'o)rce Deve2o&me%t
B* Di&a3 D)mar B$attac$ar,,a @)ma% Re'o)rce -2a%%i%(0 E4ce2 Boo3'!
*Mo%ica Be2co)rt Strate(ic @)ma% Re'o)rce -2a%%i%(
M.#.%. Semester = III
Tota2 "00 Mar3'
Co$rse No. -1E C
.a:er No. = //I7 9C0
(lective " '$man Reso$rce Management
?ro$: = C"
Management of Ind$strial Relations & (m:loyment ,aws
AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA
;Bectives? To )%der'ta%d t$e Ba'ic co%ce&t Ma%a(eme%t of i%d)'tria2 re2atio%' A
em&2o,me%t 2a+'*
Unit I* I%d)'tria2 Re2atio%' ? Ba'ic co%ce&t A -$i2o'o&$, of I%d)'tria2 Re2atio%' .
@i'torica2 1ac3(ro)%d . Evo2)tio% A (ro+t$ of I%d)'tria2 Re2atio%' i% I%dia . Str)ct)re
A frame+or3 of I%d)'tria2 Re2atio%' . Factor' i%f2)e%ci%( I%d)'tria2 Re2atio%' i% I%dia*
Unit II* I%d)'tria2 Di'&)te' ? =o22ective Bar(ai%i%(0 Trade )%io%'0 Em&2o,ee /rieva%ce'
a%d Di'ci&2i%e*
Unit III* Trade U%io%' Act0 "2;? O15ective' of t$e act0 defi%itio%'0 covera(e0
re(i'tratio% A reco(%itio% of Trade U%io%'* I%d)'tria2 Em&2o,me%t (Sta%di%( Order'#
Act0 "8;? Eario)' i'')e' &ertai%i%( to em&2o,me%t 'ta%di%( order'* I%d)'tria2 Di'&)te'
Act0 "8C? Mac$i%er, avai2a12e for 'ett2i%( for (rieva%ce $a%d2i%(0 &e%a2t,0 'tri3e
2oc3o)t0 2a,off0 retre%c$me%t etc*
T$e -a,me%t of Bo%)' Act0 ";:? =om&)tatio% of (ro'' 1e%efit a%d avai2a12e ')r&2)'
di'6)a2ificatio% for 1o%)'0 'et o% a%d 'et off a22oca12e ')r&2)'0 refere%ce of di'&)te' )%der
t$e act0 &e%a2t, '&ecia2 &rovi'io% +it$ re'&ect to &a,me%t of 1o%)' 2i%3ed +it$
&rod)ctio% of &rod)ctivit,*
Unit I7 Em&2o,ee' -rovide%t F)%d' ( a%d Mi'c* -rovi'io%'# Act0 ":2 ? E4em&ted
e'ta12i'$me%t'0 em&2o,ee fami2, &e%'io% 'c$eme0 em&2o,eeJ' de&o'it 2i%3ed i%')ra%ce
'c$eme0 Mode of Recover, of Mo%e, d)e from em&2o,ee'0 &rotectio% a(ai%'t
attac$me%t0 &riorit, of &a,me%t of co%tri1)tio% over ot$er de1t'0 em&2o,er %ot to red)ce
+a(e' etc*0 2ia1i2it, i% ca'e of tra%'fer of e'ta12i'$me%t* Wor3ma%J' =om&e%'atio% Act0
"27? O15ective of t$e Act Defi%itio%'0 De&e%da%t Em&2o,er0 Wa(e'0 Wor3me%0
Wor3me%J' =om&e%'atio% (Em&2o,erJ' Lia1i2it, for com&e%'atio%0 amo)%t of
com&e%'atio%0 -roced)re for com&e%'atio%#
U%it E Em&2o,eeJ' State I%')ra%ce Act0 "8B?
=o%tri1)tio%'0 admi%i'trative arra%(eme%t'0 Be%efit' (Sic3%e'' Be%efit0 Mater%it,
Be%efit0 Di'a12eme%t Be%efit0 De&e%da%t' Be%efit0 medica2 Be%efit0 F)%era2 Be%efit0
-re'cri1ed S&ecificatio% for E%tit2eme%t Admi%i'tratio% of Di'a12eme%t Be%efit#0
-rovi'io% of Medica2 Treatme%t 1, State /over%me%t0 -e%a2tie'* Mi%im)m Wa(e' Act0
"8B? Defi%itio%0 a22 &rovi'io%' of t$e act* -a,me%t of Wa(e' Act0 "7;? Defi%itio%0
'co&e a%d &rovi'io% of t$e act*
T$e =o%tract La1or Re()2atio% a%d A1o2itio% Act? Defi%itio%0 'co&e a%d &rovi'io% of t$e
act*
Factorie' Act0 "8B? Defi%itio%0 'co&e a%d &rovi'io% of t$e act* S$o&' A E'ta12i'$me%t
Act? Et$ica2 i'')e' A La+' at Wor3 -2ace'*
Unit 7I =a'e a%d -ro12em' o% a1ove to&ic
S$ggested Readings"
"* I%trod)ctio% to -',c$o2o(, 1e At3i%'o%*
2* @)ma% re'o)rce Ma%a(eme%t A @)ma% re2atio%' . E*-* Mic$ae2*
7* -er'o%%e2 Ma%a(eme%t A I%d)'tria2 Re2atio%' . =*B* Memoria*
8* I%d)'tria2 Re2atio%' . Mo%a&&a*
:* D,%amic' of I%d)'tria2 Re2atio%' i% I%dia . =*B* Memoria A Memoria*
Tota2 "00 Mar3'
Co$rse No. -1D C
.a:er No. = //7 9C0
(lective " '$man Reso$rce Management
?ro$: = C "
,(%!(RS'I. S+I,,S %N! C'%N?( M%N%?(M(NT
;Bectives" T$e co)r'e +i22 2et t$e 't)de%t )%der'ta%d t$e im&act a%d im&orta%ce of
1ecomi%( a 2eader0 effective 2eader'$i& 1e$avior a%d 't,2e'* U%der'ta%di%( t$e c$a%(e0 it'
ro2e a%d im&2eme%tatio%*
Section %
Unit I? T$e %at)re a%d im&orta%ce of 2eader'$i&? T$e mea%i%( of 2eader'$i& . 2eader'$i&
a' a &art%er'$i& . 2eader'$i& v'* ma%a(eme%t . t$e Im&act of 2eader'$i& o%
or(a%i9atio%a2 &erforma%ce . 2eader'$i& ro2e' . t$e 'ati'factio%' a%d fr)'tratio%' of 1ei%(
a 2eader* Trait'0 Motive'0 a%d c$aracteri'tic' of 2eader'? -er'o%a2it, trait' of effective
2eader'J 2eader'$i& motive'!co(%itive factor' a%d 2eader'$i&*
Unit II" Effective 2eader'$i& 1e$avio)r a%d attit)de'? ta'3!re2ated attit)de' a%d
1e$avio)r' . re2atio%'$i&!orie%ted attit)de' a%d 1e$avio)r' . ')&er 2eader'$i&? 2eadi%(
ot$er' to 2ead t$em'e2ve' . 7;0!de(ree feed1ac3 for fi%e!t)%i%( 2eader'$i& a&&roac$*
Unit III" Leader'$i& 't,2e'? t$e 2eader'$i& co%ti%))m? c2a''ica2 2eader'$i& 't,2e' . t$e
1o''!ce%tered v'* em&2o,ee!ce%tered 2eader'$i& co%ti%))m . t$e a)tocratic &artici&ative
free rei% co%ti%))m! t$e 2eader'$i& (rid 't,2e' . t$e e%tre&re%e)ria2 2eader'$i& 't,2e .
(e%der differe%ce' i% 2eader'$i& 't,2e . 'e2ecti%( t$e 1e't 2eader'$i& 't,2e*
Unit I7? Deve2o&i%( team+or3? team 2eader'$i& v'* 'o2o 2eader'$i& . adva%ta(e' a%d
di'adva%ta(e' of (ro)& +or3 a%d team +or3 . t$e 2eader' ro2e i% t$e team!1a'ed
or(a%i9atio%!2eader 1e$avio)r a%d attit)de t$e fo'ter team+or3*
Leader'$i& deve2o&me%t0 ')cce''io% a%d t$e f)t)re? deve2o&me%t t$ro)($ 'e2f!a+are%e''
a%d 'e2f!di'ci&2i%e . 2eader'$i& deve2o&me%t &ro(ramme'*
Unit 7" U%der'ta%di%( c$a%(e? %at)re of c$a%(e . force' of c$a%(e . &er'&ective o%
c$a%(e? co%ti%(e%c, &er'&ective . &o&)2atio% eco2o(, &er'&ective i%'tit)tio%a2
&er'&ective . re'o)rce!de&e%de%ce &er'&ective
Unit 7I" T,&e' of c$a%(e? co%ti%)o)' c$a%(e . di'co%ti%)o)' c$a%(e . &artici&ative
c$a%(e . directive c$a%(e* Im&2eme%ti%( c$a%(e? a''em12e a c$a%(e ma%a(eme%t team .
e'ta12i'$ a %e+ directio% for c$a%(e . &re&are t$e or(a%i9atio% for c$a%(e . 'et )&
c$a%(e team' to im&2eme%t c$a%(e . a2i(% 'tr)ct)re0 ','tem' a%d re'o)rce' to ')&&ort
c$a%(e . ide%tif, a%d to remove road 12oc3' to c$a%(e . a1'or1 c$a%(e i%to t$e c)2t)re
of t$e or(a%i9atio%
Unit 7II? =a'e 't)die' a%d -ro12em'*
S$ggesting Reading"
1. Ma3i%( 'e%'e of c$a%(e ma%a(eme%t ! E't$er =amero%0 Mi3e /ree%
2* =reative 2eader'$i&? '3i22' t$at drive c$a%(e ! /erard M* -)ccio0 Mar, M)rdoc30
Marie Ma%ce
7* Leadi%( c$a%(e ! Mo$% -* Dotter
8* =$a%(e t$e Wa, Yo) Lead =$a%(e? Leader'$i& Strate(ie' t$at REALLY Wor3 !
David M* @ero2d0 Do%a2d B* Fedor
Tota2 "00 Mar3'
Co$rse No. -15 !
.a:er No. = //II 9!0
(lective" Information Systems
I. STRUCTUR(! S8ST(M %N%,8SIS & !(SI?N
;Bective" T$e co)r'e +i22 e%a12e t$e 't)de%t to $ave t$e i%'i($t of t$e ','tem' co%ce&t
t$ro)($ t$e a%a2,'i' a%d de'i(%* T$e co)r'e +i22 a2'o $e2& $im )%der'ta%d t$e ','tem'
im&2eme%tatio% a%d 'c$ed)2i%(*
UnitAI A'')mi%( t$e ro2e of t$e ','tem' a%a2,'t! T,&e' of ','tem' . I%te(rati%(
Tec$%o2o(ie' for ','tem! Need for ','tem' A%a2,'i' a%d De'i(%! Ro2e of t$e ','tem
A%a2,'t! S,'tem Deve2o&me%t 2ife c,c2e! )'i%( ca'e too2'!U&&er a%d Lo+er ca'e! O15ect
orie%ted ','tem'! A%a2,'i' a%d De'i(%!A(i2e a&&roac$ a%d ot$er a2ter%ative
met$odo2o(ie'*
UnitAII U%der'ta%di%( or(a%i9atio%a2 't,2e a%d it' im&act o% i%formatio% ','tem'!
or(a%i9atio%' a' ','tem' . De&icti%( ','tem' (ra&$ica22, . U'e ca(e mode22i%( . Leve2'
of Ma%a(eme%t . Or(a%i'atio%a2 c)2t)re
UnitAIII -ro5ect Ma%a(eme%t . -ro5ect i%itiatio%! Determi%i%( Fea'i1i2it, . Activit,
&2a%%i%( a%d co%tro2! =om&)ter!1a'ed &ro5ect Sc$ed)2i%(! F)%ctio% &oi%t A%a2,'i'!
Ma%a(i%( A%a2,'i' a%d De'i(% activitie'! A(i2e Deve2o&me%t*
UnitAI7 I%formatio% /at$eri%(!I%teractive met$od'!I%tervie+i%(!Moi%t A&&2icatio%
De'i(%!U'i%( F)e'tio%%aire'!Sam&2i%(!I%ve'ti(atio%!O1'ervi%( a Deci'io% ma3i%(
1e$avio)r
Unit 7 A(i2e mode2i%( a%d &rotot,&i%(! &rotot,&i%( . Deve2o&i%( &rotot,&e . )'erJ'
Ro2e i% &rotot,&i%( Ra&id a&&2icatio% deve2o&me%t . A(i2e mode2i%( com&ari%( a(i2e
mode2i%( a%d 'tr)ct)red met$od'
S$ggested Readings"
1. S,'tem A%a2,'i' a%d De'i(% 1, De%da22 De%da22 ('eve%t$ editio%#
2* A%a2,'i' A De'i(% of i%formatio% ','tem' 1, Mame' A* Se% ('eco%d editio%#
7* Sod9i%(er Mac3'o% B)rd? S,'tem' A%a2,'i' A De'i(%*
Tota2 "00 Mar3'
Co$rse No. -1C !
.a:er No. = //III 9!0
?ro$: = !"
II Software (ngineering and Management.
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
;Bective" To )%der'ta%d t$e co%ce&t of Ma%a(eme%t of Soft+are &ro5ect'
UnitAI I%trod)ctio% to Soft+are e%(i%eeri%( . Evo2vi%( ro2e of Soft+are . c$a%(i%(
%at)re of Soft+are . Le(a2 Soft+are . Soft+are m,t$'! A (e%eric vie+ of &roce''!
Soft+are e%(i%eeri%( . a 2a,ered tec$%o2o(,!A -roce'' Frame+or3!=MMI!-roce''
-atter%'! A &roce'' A''e''me%t .&er'o%a2 a%d team &roce'' mode2' . -roce''
Tec$%o2o(, . -rod)ct a%d &roce''*
UnitAII -roce'' mode2'! &er'&ective mode2'! +aterfa22 mode2 . i%creme%ta2 &roce''
mode2'! evo2)tio%ar, &roce'' mode2! '&ecia2i9ed &roce'' mode2 . U%ified &roce''*
A% a(i2e vie+ of &roce''! a(i2it, . A(i2e &roce'' . A(i2e &roce'' mode2'
UnitAIII Soft+are e%(i%eeri%( &ractice ! comm)%icatio% &ractice! &2a%%i%( &ractice'
. mode2i%( &ractice'! co%'tr)ctio% &ractice! de&2o,me%t! ','tem e%(i%eeri%( .
com&)ter!1a'ed ','tem! ','tem e%(i%eeri%( $ierarc$,! B)'i%e'' &roce'' e%(i%eeri%(!
&rod)ct e%(i%eeri%( . ','tem mode2i%(
UnitAI7 Re6)ireme%t e%(i%eeri%( . Re6)ireme%t e%(i%eeri%( ta'3'! I%itiati%(
Re6)ireme%t e%(i%eeri%( &roce''! E2iciti%( Re6)ireme%t'! Deve2o&i%( )'er care!
B)i2di%( A%a2,'i' mode2! Ne(otiati%( Re6)ireme%t'! Ea2idati%( re6)ireme%t'
UnitA7 B)i2di%( t$e a%a2,'i' mode2! Re6)ireme%t a%a2,'i' . A%a2,'i' mode2i%(
A&&roac$e' . Data Mode2i%( co%ce&t'! O15ect orie%ted a%a2,'i'! Sce%ario Ba'ed
A%a2,'i'! F2o+ orie%ted mode2i%(! =2a% Ba'ed mode2i%(! =reati%( Be$aviora2
Mode2*
S$ggested Readings"
1. Ro(er '* -re%ma% !Soft+are E%(i%eeri%( A -ractitio%erJ' A&&r
Tota2 "00 Mar3'
Co$rse No. -1E !
.a:er No. = //I7 9!0
?ro$: = !" !ata;ase Management System
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
;Bective" T$i' co)r'e $a' 1ee% de'i(%ed to i%trod)ce t$e &artici&a%t' +it$ a&&2icatio%'
of ','tem' de'i(%ed to ma%a(e t$e data re'o)rce' of or(a%i9atio%'* It &rovide' t$e
&artici&a%t' a% o&&ort)%it, to 't)d, t$e $a%d'!o% im&2eme%tatio% of a data 1a'e i%
cor&orate e%viro%me%t*
SectionA%
Unit I" Fi2e S,'tem a%d Data1a'e'? I%trod)ci%( t$e data1a'e . fi2e' a%d fi2e ','tem' .
data1a'e ','tem' . i%trod)ctio% to data1a'e mode2' . data 1a'e mode2' a%d i%ter%et* T$e
Re2atio%a2 Data1a'e Mode2? A Lo(ica2 vie+ of data . 3e,' . i%te(rit, r)2e' . re2atio%a2
data1a'e o&erator' . re2atio%'$i&' +it$i% t$e re2atio%a2 data1a'e . data red)%da%c,
i%de4e'*
Unit &" E%tit, Re2atio%'$i& Mode2i%(? Ba'ic Mode2i%( =o%ce&t' . de(ree' of data
a1'tractio% . e%tit, re2atio%'$i& mode2 . co%verti%( a% E!R Mode2 i%to a data1a'e
'tr)ct)re* Norma2i9atio%? Data1a'e ta12e' a%d %orma2i9atio% . %orma2i9atio% a%d data
1a'e de'i(% @i($er 2eve2 %orma2 form' . De%orma2i9atio%*
Unit -? Str)ct)red 6)er, 2a%()a(e? SELE=T Stateme%t . di'ti%ct c2a)'e . $a%d2i%( of
%)22 va2)e' . ORDER BY c2a)'e0 W@ERE c2a)'e . re2atio%a2 o&erator' . 2o(ica2
o&erator' (AND0 OR0 NOT#0 SFL O&erator' . (BETWEEN0 AND0 IN0 LIDE# . %)meric
f)%ctio%' . 'tri%( f)%ctio%' . date f)%ctio%' . co%ver'io% f)%ctio%' . /ROU- BY c2a)'e
. (ro)& f)%ctio%' . @AEIN/ c2a)'e . 5oi%i%( ta12e' . SET O&erator' (UNION0
INTERSE=TION0 MINUS# . S)1 6)erie'*
Unit >? Di'tri1)ted data1a'e ma%a(eme%t ','tem? Evo2)tio% . di'tri1)ted &roce''i%( a%d
di'tri1)ted data1a'e' . di'tri1)ted data1a'e ma%a(eme%t ','tem' . DDBMS =om&o%e%t'
. 2eve2' of data a%d &roce'' di'tri1)tio%*
Unit 5" =2ie%t 'erver ','tem'? =2ie%t<'erver ','tem' . %eed . evo2)tio% . ma%a(eria2
e4&ectatio%' . c2ie%t<'erver arc$itect)re 't,2e' . c2ie%t<'erver im&2eme%tatio% i'')e' .
1ac3e%d data1a'e co%%ectio% . to fro%t e%d a&&2icatio% 2i3e Ei')a2 Ba'ic*
Unit C" O15ect orie%ted data1a'e'? O15ect orie%ted co%ce&t' . feat)re' of a% o15ect
orie%ted DBMS . @o+ o15ect orie%tatio% affect' data1a'e de'i(% . Adva%ta(e' a%d
di'adva%ta(e' of OODBMS* We1 1a'ed data1a'e'
Unit E" Data1a'e 'ec)rit, a%d admi%i'tratio%? Data1a'e 'ec)rit, . acce'' co%tro2 .
/RANT0 REEODE . /RANT0 REEODE o% vie+' a%d i%te(rit, co%'trai%t . data a' a
cor&orate a''et . t$e evo2)tio% of data1a'e admi%i'tratio% f)%ctio% . T$e DBAJ'
ma%a(eria2 ro2e*
S$ggested Reading'?
1. Mame' -err,a T a%d Mo'e&$0 /* Lateer? U%der'ta%di%( Orac2e0 B-
2* A11e, a%d =ore,0 Orac2e? A Be(i%%er' /)ide0 Tata M= /ra+ @i22
7*/era2d E* -o't? Data Ba'e Ma%a(eme%t S,'tem'! De'i(%i%( a%d B)'i%e'' A&&2icatio%0
Tata Mc /ra+ @i22*
8*McFadde%? Data1a'e Ma%a(eme%t S,'tem0 Addi'o% We'2,*
Tota2 "00 Mar3'
Co$rse No. -1D !
.a:er No. = //7 9!0
?ro$: = !" M%N%?(M(NT SU..RT S8ST(MS.
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
;Bective" T$i' co)r'e i%trod)ce' 't)de%t' to t$e )'e of com&)ter!1a'ed ','tem' i%
')&&ort of ma%a(eria2 deci'io% ma3i%( i% or(a%i9atio%'* To&ic' i%c2)de? evo2)tio% of
ma%a(eme%t ')&&ort ','tem'L deci'io% ma3i%( a%d deci'io% ma3er'L mode2i%(L
deve2o&me%t of DSSL data!0 a%d mode2!ma%a(eme%t i% DSSL or(a%i9atio%a2 DSSL EISL
/DSSL data +are$o)'i%( a%d mi%i%(L i%te(ratio% a%d im&2eme%tatio% i'')e'*
Unit 1" Overvie+ of ma%a(eme%t ')&&ort ','tem'*Deci'io% ma3i%( a%d deci'io% ma3er'*
Itr%od)ctio% to deci'io% ')&&ort ','tem'* Deci'io% mode2i%( Overvie+ of DSS 'oft+are*
S&read'$eet mode2i%(* Mode2i%( +it$ Ei')a2 DSS* Deve2o&me%t of DSS*
Unit &" I%trod)ctio% to Data +are$o)'i%( a%d deve2o&me%t &roce''? co%ce&t0 +$,0
frame+or3!o&tio%'!deve2o&i%(* T$e 1)'i%e'' drive% a&&roac$!re6)ireme%t' ma%a(eme%t
co%tro2!deve2o&me%t 2ife c,c2e!deve2o&me%t met$odo2o(ie'*
Unit -" Data +are$o)'i%( a&&2icatio%'? =RM0 S=M0 Ba%3i%( 'ector0 i%')ra%ce 'ector*
/ro)& deci'io% ')&&ort ','tem'* E%ter&ri'e<E4ec)tive i%formatio% ','tem'
Im&2eme%tatio%0 i%te(ratio% A im&act' of MSS
S$ggested Readings"
1. Ro1ert Sc$)2t$ei' a%d Mar, S)mmer0 Ma%a(eme%t I%formatio% S,'tem'!T$e
Ma%a(erJ' Eie+0Tata Mc/ra+ @i220 200B*
2* De%%et$ = La)do% a%d Ma%e - La)do%0 Ma%a(eme%t I%formatio% S,'tem'! Ma%a(i%(
t$e Di(ita2 Firm0 -ear'o% Ed)catio%0 200*
7* M)rt$,0=SE0 Ma%a(eme%t I%formatio% S,'tem'! Te4t A A&&2icatio%'0 @ima2a,a
-)12i'$i%( @o)'e0 200*
8* /ordo% B* Davi'0 Ma(ret$e @*O2'o%0 Ma%a(eme%t I%formatio% S,'tem'0 =o%ce&t)a2
Fo)%datio%' Deve2o&me%t0 Tata Mc/ra+ @i220 200B*
M.B.A. Semester IV
U%iver'it, E4ami%atio%' :0 Mar3'
Tota2 "00 Mar3'
Co$rse No. >11
.a:er No. = //7I
.(R%TINS R(S(%RC'
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
;Bective" T$e o15ective of t$e co)r'e i' to e6)i& t$e 't)de%t +it$ 1a'ic 6)a%titative
too2' re6)ired to &erform t$e ro2e a' a ma%a(er* T$i' +i22 e%a12e $im to do a%a2,tica2
eva2)atio% a%d arrive at 2o(ica2 co%c2)'io%' A i%fere%ce' to t$e deci'io%'*
Unit AI :erations Research" =o%ce&t a%d 'i(%ifica%ce of o&eratio%' re'earc$L
Evo2)tio% of o&eratio%' re'earc$L Ste&' i% de'i(%i%( o&eratio%' re'earc$ 't)die'L
O&eratio%' re'earc$ mode2'*
UnitAII ,inear .rogramming .ro;lem 9,..0" Mea%i%(0 A'')m&tio%'0 a%d
c$aracteri'tic' of L--! B)'i%e'' A&&2icatio% of Li%ear -ro(rammi%( Tec$%i6)e!
Form)2atio% of L--! So2)tio% 1, /ra&$ic met$od !'im&2e4 met$od! co%ce&t of D)a2*
UnitAIII Introd$ction to ther Ty:es of .rogramming ? /oa2 &ro(rammi%( L I%te(er
&ro(rammi%(L D,%amic &ro(rammi%( L No%!2i%ear &ro(rammi%( (i%trod)ctor, o%2,#0
Mar3ov c$ai%'*
UnitAI7 <$e$ing Theory H 6)e)i%( ','tem* Arriva2 -roce''0 Service ','tem! 6)e)e
'tr)ct)re0 O&erati%( =$aracteri'tic' of 6)e)i%( ','tem! Ba'ic co%ce&t' i% 6)e)i%( t$eor,0
F)e)i%( mode2'L ("#-oi''o%0 e4&o%e%tia20 'i%(2e 'erver mode2 i%fi%ite &o&)2atio% (2#
-oi''o%0 e4&o%e%tia20 'i%(2e 'erver mode2 fi%ite &o&)2atio% (7# -oi''o% e4&o%e%tia2
m)2ti&2e 'erver mode2 (8# Er2a%(J' Met$od*
Unit =7 !ecision Theory A%atom, of Deci'io% t$eor,! Deci'io% mode2'L -ro1a1i2i'tic
Deci'io% mode2'L Ma4im)m Li3e2i$ood R)2e! E4&ected -a,off =riterio%!com&etitive
Deci'io% Mode2'L Ma4imi%0 Mi%ima40 'ava(e0 @)r+ic90 La&2ace Deci'io% Mode2'*
Unit A7I Sim$lation of Management Systems " Mea%i%( a%d -roce'' of Sim)2atio%0
A&&2icatio% of 'im)2atio% tec$%i6)e'L Mo%te . =ar2o A&&roac$0 Ra%dom %)m1er
(e%eratio%0 Waiti%( 2i%e Sim)2atio% Mode20 I%ve%tor, Sim)2atio% Mode20 Adva%ta(e' A
Limitatio%' of Sim)2atio%*
Unit =7II NetA*or2 %nalysis" I%trod)ctio% to -ERT a%d =-ML A&&2icatio% area' of
-ERT a%d =-M*
S$ggested Readings"
"* A(ar+a20 M*D* a%d Sa(ari3a /$o'$ ? F)a%titative Tec$%i6)e' for Fi%a%cia2
A%a2,'i'0 I%dia% I%'tit)te of Fi%a%ce0 Ne+ De2$i*
2* Bi22,0 E* /i22ett? I%trod)ctio% to O&eratio%' Re'earc$ . A =om&)ter Orie%ted
A2(orit$mic A&&roac$0 Tata Mc/ra+ @i22 -)12i'$i%( Ltd* Ne+ De2$i*
7* L)ce,0 T? F)a%titative Tec$%i6)e'0 D*-* -)12icatio%0 Lo%do%*
8* S$arma0 D*R*? F)a%titative Tec$%i6)e' a%d O&eratio%' Re'earc$ ? Da2,a%i
-)12icatio%0 L)d$ia%a*
:* Tata0 @amd, A ? O&eratio%' Re'earc$ . A% I%trod)ctio%0 -re%tice @a220 De2$i*
;* Ea9'o%,i0 A%dre+ a%d @er1ert F* S&ri%er ? F)a%titative A%a2,'i' for B)'i%e''0
-re%tice @a220 Ne+ De2$i*
C* Eo$ra0 N*D? F)a%titative Tec$%i6)e' i% Ma%a(eme%t0 Tata Mc/ra+ @i220 Ne+
De2$i*
B* Wa(%er0 @*M* ? -ri%ci&2e' of O&eratio%' Re'earc$0 -re%tice @a220 De2$i*
* Wat'ma%0 Terr, M* a%d -arramor Deit$? F)a%titative Met$od' i% Fi%a%ce0
I%ter%atio%a2 T$om&'o% B)'i%e'' -re''*
"0* S$arma S=0 Se$e%o, /E0 Sriva'tava ED? F)a%titative Tec$%i6)e' for Ma%a(eria2
Deci'io% Ma3i%(L Wi2e, We'ter% Ltd* Ne+ De2$i*
M.B.A. Semester - IV
Tota2 "00 Mar3'
Co$rse No. >1&
.a:er No. = //7I
Cor:orate ?overnanceH #$siness (thics & (thos.
;Bective" T$i' co)r'e aim' at $e2&i%( 't)de%t' t$i%3 a1o)t 'ome of t$e im&orta%t
et$ica2 Im&2icatio%' of t$e da,!to!da, $a&&e%i%(' a%d &ractice' of I%dia% i%d)'tr, a%d
1)'i%e''* It i' de'i(%ed to 'tim)2ate di'c)''io% a%d de1ate rat$er t$a% to form)2ate
&ri%ci&2e'0 a%d to rai'e f)rt$er 6)e'tio%' rat$er t$a% to dictate a%'+er'* T$e fo22o+i%(
o15ective' are )%der2i%ed? To im&rove et$ica2 rea'o%i%( 1, corre2ati%( mora2 co%ce&t' to
1)'i%e'' &ractice' ! c2arificatio% of t$e va2)e' t$at determi%e ma%a(eria2 1e$avio)r* QTo
)%der'ta%d I%dia% Et$o' A Ea2)e' i' a% im&orta%t feat)re of t$i' &a&er*
Unit I Cor:orate ?overnanceH co%ce&t0 @i'tor, A Deve2o&me%t 'i(%ifica%ce i% I%dia%
co%te4t0 cor&orate 'ocia2 re'&o%'i1i2it,0 Ro2e of Board of Director'0 Effect' of =or&orate
/over%a%ce
Unit II #$siness (thics" Nat)re0 'co&e a%d &)r&o'e of et$ic'L Re2eva%ce of va2)e'L
Im&orta%ce of Et$ic' A mora2 'ta%dard'L Et$ic' A Mora2 Deci'io% Ma3i%(* =or&orate
Socia2 Re'&o%'i1i2it,? Nat)re0 'co&e A Im&orta%ceL =or&orate /over%a%ce? =o%ce&t0
Im&orta%ce for I%d)'tr,L Et$ica2 I'')e' re2ated +it$ Adverti'eme%t'0 Fi%a%ce0 I%ve'tme%t0
Tec$%o2o(,L Sec)2ar ver')' S&irit)a2 Ea2)e' i% Ma%a(eme%tL Wor3 et$ic'? co%ce&t of
$wa&hra;a*
Unit III ?andhian a::roach in Management & Tr$steeshi:" /a%d$i5iJ' doctri%e of
Sat,a A A$i%'a0 =o%ce&t0 im&orta%ce A re2eva%ce of Tr)'tee'$i& &ri%ci&2e i% moder%
1)'i%e''* Indian (thos" Need0 &)r&o'e A re2eva%ce of I%dia% Et$o'L Sa2ie%t feat)re'
(Brai% Sti22i%(0 Tota2 F)a2it, Mi%d0 I%t)itio%0 I%te22ect)a2 ratio%a2 1rai% E<' @o2i'tic!
S&irit)a2 Brai%0 @o2i'tic A&&roac$ for Ma%a(er' i% Deci'io% Ma3i%(#L Re2eva%ce of
B$a(vad /ita? Doctri%e of Darma i**e Nish"a;a !ar;ayoga0 Guna T$eor, (SRT i*e* $at,
a< ' Ta; Mode2#0 T$eor, of $ans"aras0 B$a(vad /ita A Se2f Ma%a(eme%t*
Unit I7 Case st$dies on the a;ove to:ics.
S$ggested Readings"
"* =or&orate /over%a%ce! A F)e'tio% of Et$ic'! S)re%der D)mar (2000#0 /a2(otia
-)12i'$i%( co*
2* Leader'$i& a%d =or&orate /over%a%ce! A E* Eed&)ri'+ar (2002#0 I=FAI U%iver'it,
-re''*
Tota2 "00 Mar3'
Co$rse No. >1-
.a:er No. = //7III
M%N%?(M(NT IN)RM%TIN S8ST(M
;Bectives" T$i' co)r'e i%trod)ce' 't)de%t' to t$e )'e of com&)ter!1a'ed ','tem' i%
')&&ort of ma%a(eria2 deci'io% ma3i%( i% or(a%i9atio%'*
UnitAI" Management Information systemH Need0 -)r&o'e a%d o15ective'!
co%tem&orar, a&&roac$e' to MIS . I%formatio% a' a 'trate(ic re'o)rce'! )'e of
i%formatio% for com&etitive adva%ta(e! ca&ita2 MIS a' a% i%'tr)me%t for t$e
or(a%i9atio%a2 c$a%(e*
UnitAII" Information Management and !ecision Ma2ing"
Mode2 of Deci'io% Ma3i%( . =2a''ica20 admi%i'trative a%d @er1ert Simo%J' Mode2'0
Attri1)te' of I%formatio% A it' re2eva%t to deci'io% ma3i%( . T,&e' of I%formatio%*
UnitAIII" I%formatio% Tec$%o2o(,? Defi%itio%0 IT =a&a1i2itie' a%d t$eir or(a%i9atio%a2
im&act . Te2ecomm)%icatio% a%d Net+or3' . T,&e' a%d To&o2o(ie' of Net+or3' . IT i%
e%a12ed Service' ')c$ a' ca22 =e%ter'0 /eo(ra&$ica2 I%formatio% S,'tem etc*
UnitAI7" !ata #ase Management System" Data +are$o)'i%( a%d Data mi%i%(*
UnitA7" Systems %nalysis and !esign? S,'tem Deve2o&me%t Life =,c2e . A2ter%ative
S,'tem' B)i2di%( A&&roac$e' . -roto T,&i%( Deve2o&me%t Strate(ie'!Str)ct)red
A%a2,'i' ! -rotot,&i%(! Ra&id Deve2o&i%( Too2' . =ASE Too2' .O15ect orie%ted ','tem'
(o%2, i%trod)ctio% to t$e'e too2' a%d tec$%i6)e'#*
UnitA7I" !ecision S$::ort System" /ro)& S)&&ort S,'tem . E4ec)tive I%formatio%
S,'tem' ! E4ec)tive S)&&ort S,'tem' . E4&ert' S,'tem' a%d D%o+2ed(e 1a'ed E4&ert'
S,'tem' . Artificia2 I%te22i(e%ce*
UnitA7II" Management Iss$es in MIS" I%formatio% Sec)rit, a%d co%tro2'! F)a2it,
a'')ra%ce . Et$ica2 a%d Socia2 Dime%'io% . I%te22ect)a2 -ro&ert, Ri($t' a' re2ated to IT
'ervice'< IT &rod)ct' . Ma%a(i%( /2o1a2 I%formatio% S,'tem'*
M.I.S. ,a;"
%::lications of MIS i% f)%ctio%a2 area' a' +e22 a' i% t$e 'ervice 'ector '$o)2d 1e
covered +it$ t$e $e2& of mi%im)m Five =a'e St)die'* Em&$a'i' '$o)2d 1e (ive% o%
ma%a(eme%t orie%ted &ro12em' a%d ca'e'*
?$idelines for cond$cting the .ractical
E4&erime%t '$o)2d 1e of co%ce&t)a2 A 't)d, t,&e*
E4&erime%t m)'t 1e de'i(%ed A deve2o&ed 3ee&i%( i% mi%d t$at t$e a&&2icatio%'
are to 1e eva2)ated i% term' of t$eir merit' a%d demerit'*
T$e e4&erime%t' ma, 1e de'i(%ed to ')((e't i%%ovative idea' a%d creative
i%formatio% ','tem' for t$e i%d)'tr, a%d 1)'i%e'' %eed'*
E4$a)'tive 2i't of t$e e4&erime%t'< &ractica2 '$o)2d 1e &re&ared 1, t$e co%cer%ed
teac$er +it$ refere%ce to t$e 2oca2 %eed' +$ic$ '$o)2d 1e dec2ared at t$e
1e(i%%i%( of t$e term*
S$ggestive list of (4:eriments"
"* St)d, of differe%t data %ame'0 attri1)te'0 record' a%d data t,&e' t$at are )'ed 1,
a% or(a%i9atio% i% t$eir MIS*
2* St)d, of i%formatio% f2o+0 data f2o+ a%d doc)me%t f2o+ ','tem i% a% academic
or(a%i9atio%*
7* -re&aratio% of t$e data1a'e 'tr)ct)re for a 'ervice i%d)'tr, ')c$ a' Ba%30
i%')ra%ce0 /a' a(e%c,0 @o'&ita2'0 @ote2 etc* =reate t$e ta12e )'i%( a%, 'oft+are
too2*
8* De'i(% a% e4ec)tive i%formatio% ','tem (12oc3 dia(ram# for a 'ma22 'ca2e
or(a%i9atio% ')c$ a' dair,0 '$o&&i%( ma22 etc*
:* St)d, a%d eva2)atio% of t$e 'ec)rit, &rovi'io%' t$at are im&2eme%ted i% t$e
i%formatio% ','tem 1, a% or(a%i9atio%*
;* A&&2icatio% of @er1ert Simo%J' mode2 for a% or(a%i9atio% MIS*
C* St)d, of vario)' t,&e' of i%formatio%J' ')c$ a' OF)a2itativeJ0 OF)a%titativeJ0
OEva2)ativeJ0 O-ro(ramma12eJ0 O-roce''edJ i%formatio% etc*
B* St)d, of vario)' =ASE too2' avai2a12e*
* St)d, of com&)ter %et+or3 'et )& a%d t$e i%fra'tr)ct)re of a% or(a%i9atio%*
"0* De'i(% a &2a% for a 'ma22 S,'tem deve2o&me%t 2ife c,c2e for a 'ma22 1)'i%e'' )%it*
""* St)d, of a MIS im&2eme%ted i% a% or(a%i9atio% +it$ refere%ce to t$e ma%a(eria2
adva%ta(e'*

S$ggested Readings"
" "* Ma%a(eme%t I%formatio% S,'tem'!La)do% Ct$ Editio%0 -ear'o% Ed)catio% 0
A'ia*
2 2* Ma%a(eme%t I%formatio% S,'tem'0 Ma+ade3ar Tata Mc/ra+ @i22*
7 7* Ma%a(eme%t I%formatio% S,'tem'0 Davi' a%d O2'o%0 Tata Mc/ra+ @i22*
8 8* Ma%a(eme%t I%formatio% S,'tem'0 Ma,a%t O3e*
Tota2 "00 Mar3'
Co$rse No. >1>9%0
.a:er No. = //I/ 9%0
,?ISTICS %N! SU..,8 C'%IN M%N%?(M(NT
;Bective" To (ive 't)de%t' a% )%der'ta%di%( t$at t$e &ro12em' a%d i'')e' +it$i% t$e
re'&ective fie2d' of 2o(i'tic' are i%varia12, com&2e40 a%d re6)ire c2ear rea'o%i%( a%d
a%a2,'i'0 i% order to derive a% a&&ro&riate co)r'e of actio%* To i%cor&orate a%d 2ear% t$e
critica2 e2eme%t' of Lo(i'tic' a%d S)&&2, =$ai% Ma%a(eme%t &roce''e'*
Unit I" ,ogistics Management" Lo(i'tic' a' a &art of S=M0 Lo(i'tic' co't'0 differe%t
mode2'0 Lo(i'tic' ')1!','tem0 i%1o)%d a%d o)t1o)%d Lo(i'tic'0 1)22+$i& effect i%
2o(i'tic' o)t1o)%d Lo(i'tic' . di'tri1)tio% a%d +are$o)'i%( ma%a(eme%t*
Unit II" Introd$ction" Ba'ic =o%ce&t A -$i2o'o&$, of S)&&2, =$ai% Ma%a(eme%t0
e''e%tia2 feat)re'0 i%fra'tr)ct)re0 f2o+' (ca'$0 va2)e a%d i%formatio%#0 De, i'')e' i% S=M0
1e%efit' a%d ca'e e4am&2e'*
Unit III" Inventory Management" =o%ce&t0 vario)' co't' a''ociated +it$ i%ve%tor,0
vario)' EOF mode2'0 1)ffer 'toc3 (trade off 1et+ee% 'toc3 o)t< +or3i%( ca&ita2 co't'#0
2eave time red)ctio%0 re!order 2eve2 fi4atio%0 e4erci'e'! %)merica2 &ro12em 'o2vi%(0 AB=
A%a2,'i'0 SDE<EED A%a2,'i'*
Unit I7" .$rchasing and 7endor management" =e%tra2i9ed a%d Dece%tra2i9ed
&)rc$a'i%( f)%ctio%' of &)rc$a'e de&artme%t a%d &)rc$a'e &o2icie'* U'e of mat$ematica2
mode2 for ve%dor rati%(< eva2)atio%0 'i%(2e ve%dor co%ce&t0 ma%a(eme%t of 'tore'0
acco)%ti%( for materia2'0 M)'t!I%!Time A Da%va% S,'tem of I%ve%tor, ma%a(eme%t*
Unit 7" Recent Iss$es in SCM" Ro2e of =om&)ter< IT i% ')&&2, =$ai% Ma%a(eme%t0
=RM E' S=M0 Be%c$mar3i%(! co%ce&t0 feat)re' a%d im&2eme%tatio%0 O)t'o)rci%(! 1a'ic
co%ce&t0 va2)e additio% i% S=M! co%ce&t of dema%d c$ai% ma%a(eme%t*
Unit 7I" Case st$dies on the a;ove to:ics.
S$ggested Readings?
"* /* Ra($)ram (I*I*M*A*# ! Lo(ic' a%d S)&&2, =$ai% Ma%a(eme%t Macmi22ia%0
2000*
2* Emi3o Bo%afie2d! @ar%e''i%( Ea2)e i% t$e S)&&2, =$ai%0 Mo$%+i2e,? Si%(a&ore'0
"*
7* Dr* /o&a2 Dri'$%a% . Materia2 Ma%a(eme%t reare+0 2002 -ear'o% Ne+ De2$i*
8* R*/* Dora(ao%3ar . MIT Ma%)fact)ri%(*
:* B*S* Sa$a,0 Macmi22ia%! S)&&2, =$ai% Ma%a(eme%t0 2000*

Tota2 "00 Mar3'
Co$rse No. >1>9#0
.a:er No. = //I/ 9#0
!IS%ST(R M%N%?(M(NT
;Bectives" To (ive 't)de%t' a% )%der'ta%di%( t$at t$e &ro12em' a%d i'')e' a1o)t
Di'a'ter Ma%a(eme%t*
Unit =I Mea%i%(0 Nat)re0 Im&orta%ce0 Dime%'io%' A Sco&e of Di'a'ter Ma%a(eme%t*
Unit =II T,&e' of di'a'ter' A it' effect'< dama(e' . Nat)ra2*
a* U%&redicta12e . Eart$6)a3e0 Eo2ca%o0 La%d'2ide'*
1* -redicta12e . =,c2o%e0 Dra)($t'*
c* Ma%made . I%d)'tria20 Eco%omic0 Socia2 e%viro%me%ta20 Eco2o(ica2*
d* -artia22, &redica12e . F2ood'0 La%d'2ide'*
e* =a)'e' of di'a'ter'*
Unit =III Factor' affecti%( dama(e . t,&e'0 'ca2e &o&)2atio%0 'ocia2 'tat)'0 $a1itatio%
&atter%0 &$,'io2o(, a%d c2imate*
Unit =I7 Factor' affecti%( miti(atio% mea')re'0 &redictio%0 &re&aratio%0 comm)%icatio%0
area a%d acce''i1i2it,0 &o&)2atio%0 &$,'io2o(, a%d c2imate*
Unit =7 -2a%%i%( for Di'a'ter ma%a(eme%t?
-redictio% ? Tec$%o2o(ica2 deve2o&me%t0 mo%itori%( %et+or30 deve2o&me%t of e4&erti'e <
ma%&o+er* -re&aratio% ? Materia2 . Re2ief re6)ired . 'o)rce' of re2ief0 mode' a%d mea%'
of tra%'&ort . Medica2 faci2it,0 comm)%icatio% %et+or3 . Radio . T*E* . Te2e&$o%e' .
Wire2e''* -$,'io2o(ica2 ? -re&aratio% of ma%&o+er0 a+are%e'' of dama(e' . -erce&tio%0
reactio% time* A)t$orit,? @ierarc$, . Set )& . directio% of comm)%icatio%
UnitA7I Case st$dies on the a;ove to:ics.
S$ggested Readings"
"* Di'a'ter ma%a(eme%t . S*D* Si%($0 S*=* D)%d)0 S$o1$a Si%($ A!""0 Wi22iam
-)12icatio%'0 Ne+ De2$i*
2* Wor3'$o& o% Di'a'ter Ma%a(eme%t . ;
t$
Ma, to B
t$
Ma, ":0 Eart$6)a3e
re$a1i2itatio% ca220 (over%me%t of Ma$ara'$tra*
Tota2 "00 Mar3'
Co$rse No. >1>9C0
.a:er No. = //I/ 9C0
M%N%?(M(NT ) SM%,, (NT(R.RIS(S
;Bective" T$e o15ective of t$e co)r'e i' to e%a12e t$e 't)de%t to fami2iari9e +it$ t$e
Ma%a(eme%t of Sma22 E%ter&ri'e'*
Unit = I (ntre:rene$r and entre:rene$rshi: .olicy and
" E%tre&re%e)r'$i&? Sma22 Sca2e E%ter&ri'e' (SSE# to M' . 7 I%trod)ctio% I%'tit)tio%a2
I%fra'tr)ct)re
2 E%tre&re%e)ria2 =om&ete%cie' For 'ma22
7 I%'tit)tio%a2 I%terface E%ter&ri'e' E%tre&re%e)ria2 com&ete%cie'
Unit = II (sta;lishing small scale enter:rises
8 O&&ort)%itie' 'ca%%i%( . c$oice of e%ter&ri'e
: Mar3et a''e''me%t' for SSE
; =$oice of Tec$%o2o(, a%d 'e2ectio% of 'ite
Unit = III Small scale enter:rises = getting organiIed
C fi%a%ci%( t$e %e+<'ma22 e%ter&ri'e
B &re&aratio% of t$e B)'i%e'' &2a%
o+%er'$i& 'tr)ct)re a%d or(a%i9atio% frame+or3
Unit = I7 :erating the small scale enter:rise
"0 fi%a%cia2 ma%a(eme%t i'')e' i% SSE
"" o&eratio%' Ma%a(eme%t i'')e' i% SSE
"2 Mar3eti%( Ma%a(eme%t i'')e' i% SSE
"7 Or(a%i9atio%a2 re2atio%' i% SSE
Unit =I7 .erformance %::raisal and ?rowth Strategies
"8 Ma%a(eme%t -erforma%ce Le''o%' /ro+t$ a%d A''e''me%t a%d co%tro2 from
Sta1i2i9atio%
": Strate(ie' for 'ta1i2i9atio% a%d ')cce''f)2 'trate(ie' /ro+t$
"; Ma%a(i%( fami2, E%ter&ri'e'
Unit 7 Case st$dies on the a;ove to:ics.
S$ggested Readings"
"! Sma22 B)'i%e'' Ma%a(eme%t F)%dame%ta2'0 Da% Stei% off0 Mc/ra+ $i220 Do(a3)'$a0
I%ter%atio%a2 St)de%t ED "CB
2* Ma%a(eme%t of a 'ma22 'ca2e i%d)'tr,0 Ea'a%t De'ai0 @ima2a,a -)12i'$i%( @o)'e0
"B2
Tota2 "00 Mar3'
Co$rse No. >159%0
.a:er No. = /// 9%0
(lectives I" Mar2eting Management.
.R!UCT & #R%N! M%N%?(M(NT
;Bectives" To $e2& t$e 't)de%t' a&&reciate t$e re2atio%'$i& 1et+ee% =or&orate Strate(,
a%d -rod)ct a%d Bra%d Ma%a(eme%t* To e6)i& t$e 't)de%t' +it$ t$e vario)' dime%'io%'
of &rod)ct ma%a(eme%t ')c$ a' &rod)ct!2i%e deci'io%'0 &rod)ct &2atform a%d &rod)ct 2ife
c,c2e* To &rovide a frame+or3 to )%der'ta%d t$e %e+ &rod)ct deve2o&me%t &roce''0 t$e
or(a%i9atio%a2 'tr)ct)re' for %e+ &rod)ct deve2o&me%t a%d &rod)ct ma%a(eme%t
f)%ctio%' +it$i% a% or(a%i9atio% QTo e4&2ore t$e vario)' i'')e' re2ated to Bra%d
Ma%a(eme%t a%d to e%$a%ce t$e )%der'ta%di%( a%d a&&reciatio% of t$i' im&orta%t
i%ta%(i12e 'trate(ic a''et i%c2)di%( 1ra%d a''ociatio%'0 1ra%d ide%tit,0 1ra%d arc$itect)re0
2evera(i%( 1ra%d a''et'0 1ra%d &ortfo2io ma%a(eme%t etc*
Unit I" Introd$ction to .rod$ct Management and mar2et management? ! W$at i'
-rod)ct A -rod)ct ! Service =o%ti%))m0 I%divid)a2 -rod)ct Deci'io%'0 -rod)ct
attri1)te'0 -rod)ct a%d &rod)ct Live'0 S&ecia2 i'')e' i% -rod)ct Ma%a(eme%t ! -rod)ct
Life c,c2e A Strate(,0 -rod)ct Differe%tiatio%0 Ne+ -rod)ct deve2o&me%t* Orie%tatio% i%
t$e &rod)ct A mar3et ma%a(eme%t!FM=/ com&a%ie'0 com&a%ie' cateri%( to i%d)'tria2
mar3et'*
Unit II" Understanding :rod$ct managerJs role and nat$re of mar2ets? &rod)ct!
mar3et!&rofit!coordi%atio%!foreca'ti%(!&2a%%i%( at cor&orate!divi'io%a2 a%d &rod)ct
2eve2'!t$e &rod)ct ma%a(erJ' ro2e i% or(a%i9atio%0 %e+ &rod)ct deve2o&me%t0 trai%i%(
fie2d force0 fi%a%cia2 a%a2,'i'0 2e(a2 a'&ect' a%d )%der'ta%di%( com&etitive 'trate(ie' for
deci'io% ma3i%(*
Unit III" Introd$ction to #rand Management and Crafting of #rand (lements*
=o%')mer Bra%d D%o+2ed(e* Bra%d Ide%tit,0 -er'o%a2it, a%d Bra%d A''ociatio%'*
Ma%a(i%( Bra%d Arc$itect)re a%d Bra%d -ortfo2io'* =or&orate Bra%di%( a%d Too2' for
B)i2di%( Bra%d E6)it,* Levera(i%( Bra%d E6)it,* Mea')reme%t of Bra%d E6)it,*
Unit I7" #rand as a Conce:t ! Ea2)e A Si(%ifica%ce of Bra%d0 Bra%d Name0 S,m1o2 A
S2o(a%0 Bra%d Strate(ic Deci'io%0 Li%e E4&e%'i%( A Bra%d E4te%'io%
Unit 7" .romotionK =o%ce&t of Bra%d E6)it, A A''ociatio% ! Bra%d Lo,a2t,L
A+are%e''0 =reati%( a%d Ma%a(i%( Bra%d E6)it,0 Se2ecti%(0 =reati%( a%d Mai%tai%
A''ociate*
Unit 7I" Case st$dies on the a;ove to:ics.
S$ggested Readings"
"* Rama%)5 Ma9)mdar . -rod)ct Ma%a(eme%t i% I%dia .-@I Lear%i%( .Ne+ De2$i .200
2* @ar'$ E Eerma ! Bra%d Ma%a(eme%t .Te4t a%d =a'e' .E4ce2 Boo3' .Ne+ De2$i.200B
7* Mic$ae2 Ba3er a%d S)'a% @art .-rod)ct Strate(, a%d Ma%a(eme%t .-ear'o% Ed)catio%
Ne+ De2$i .200
8* Do%a2d R Le$ma% .-rod)ct Ma%a(eme%t .Tata Mc/ra+ @i22 -vt Ltd .Ne+ De2$i .200:
:* S*A*=$)%a+a22a .-rod)ct Ma%a(eme%t .@ima2a,a -)12i'$i%( @o)'e .Ne+ De2$i .200
;* U = Mat$)r . -rod)ct a%d Bra%d Ma%a(eme%t .E4ce2 Boo3' .Ne+ De2$i !200C
C* Dar2 T U2ric$ a%d Steve% D E&&i%(er .-rod)ct De'i(% a%d Deve2o&me%t .Tata Mc/ra+
@i22 -vt* Ltd .Ne+ De2$i .200
B* Ta&a% D -a%da .B)i2di%( Bra%d' .E4ce2 Boo3' .Ne+ De2$i .200
* S*A*=$)%a+a22a ! =om&e%di)m of Bra%d Ma%a(eme%t !@ima2a,a -)12i'$i%( @o)'e !Ne+
De2$i . 200
Tota2 "00 Mar3'
Co$rse No. >1C9%0
.a:er No. = ///I 9%0
S(R7IC(S & R(,%TINS'I. M%R+(TIN?
;Bectives" -2a%%i%( a%d im&2eme%ti%( t$e mar3eti%( 'trate(, for 'ervice &rod)ct'
re6)ire' a differe%t 'ort of a&&roac$0 +$ic$ i' differe%t from t$e traditio%a2 (ood'
mar3eti%(* T$e o15ective of t$i' co)r'e i' to ac6)ai%t t$e 't)de%t' to t$e )%i6)e%e'' of t$e
'ervice' c$aracteri'tic' a%d it' mar3eti%( im&2icatio%'* T$e i%te%t of t$e co)r'e i' to
di'c)'' mea')re a%d a%a2,9e 'evera2 facet' i% t$e area of 'ervice' mar3eti%( e''e%tia2 for
t$e ')cce'' of a 'ervice 'ector firm*
Unit I" Introd$ction to Service Mar2eting ! U%der'ta%di%( Service0 T$e Nat)re of
Service Mar3eti%(0 =2a''ificatio% of 'ervice* Strate(ic I'')e' i% Service' Mar3eti%( !
Mar3et Se(me%tatio% A Tar(eti%(L I%divid)a2i9ed Service a%d Ma'' =)'tomi9atio%0
Differe%tiatio% a%d -o'itio%i%( of Service'L Ste&' i% deve2o&i%( a &o'itio%i%( 'trate(,0
Deve2o&i%( a%d mai%tai%i%( dema%d A ca&acit, =$a22e%(e' of 'ervice mar3eti%(
Unit II" Service mar2eting A s:ecific Ind$stries0 To)ri'm0 Trave20 Tra%'&ortatio%
'ervice mar3eti%(0 fi%a%cia2 'ervice'L Ed)catio% A -rofe''io%a2 'ervice0 Te2ecom A
=o)rier0 Media Service
Unit III Relationshi: Mar2etingA RM i% i%d)'tria2 mar3et' a%d co%')mer
mar3et'0 'ervice'*! +ey conce:ts in relationshi: mar2eting conce:ts" =$aracteri'tic'
of re2atio%'$i&' .&romi'e . tr)'t . commitme%t . 'ati'factio% . 6)a2it, ! Service
com&etitio% !c)'tomer va2)e . c)'tomer defectio%' ! c)'tomer 2o,a2t, . 2o,a2t,
&ro(ram'* .lanning for relationshi: mar2eting? I%ter%a2 mar3eti%( . comm)%icatio% .
=oo&eratio% . %et+or3 vie+ of t$e firm . T$e 'i4 mar3et' frame+or3 ! &art%eri%( to
1)i2d c)'tomer re2atio%'$i&' ! 2ear%i%( or(a%i9atio% . c)'tomer c)2t)re*
Unit I7 C$stomer lifetime val$e? =)'tomer 2ife c,c2e . attracti%( . retai%i%( a%d
(ro+i%( c)'tomer' . 2ifetime c)'tomer va2)e (L=E# ! =)'tomer e6)it, . Rece%c,!
Fre6)e%c, Mo%etar, va2)e (RFM# mode2* =)'tomer . &rod)ct &rofita1i2it, a%a2,'i' .
va2)e &rofit c$ai% .differe%ce' 1et+ee% c)'tomer rete%tio% a%d ac6)i'itio% orie%tatio% of
a firm. IT e%a12ed RM" Emer(e%ce of =RM . data1a'e mar3eti%( . data +are$o)'i%(
a%d data mi%i%(! &itfa22' of IT foc)' i% RM . et$ica2 i'')e' . c)'tomer &rivac,* (
Unit 7 S$staining C$stomer Relationshi:s" T$e ro2e of 'ervice i% 1)i2di%(
re2atio%'$i&'0 'e(me%tatio% of 'ervice0 mea')reme%t of 'ervice ! Mo%itori%( of c)'tomer
'ati'factio% ! A%a2,9i%( c)'tomer defectio%'
Unit 7I Case st$dies on the a;ove to:ics.
S$ggested Readings"
"* Mar3eti%( Strate(, ! Bo,d Wa23er0 M)22i%' Larrec$0 TM/@
2* Strate(ic Mar3eti%( Ma%a(eme%t ! David Aa3er
7* -ri%ci&2e' of Mar3eti%( ! -$i2i& Dot2er0 /ar, Arm'tro%(
8* @a%d1oo3 of Re2atio%'$i& Mar3eti%( ! Ma(di'$ S$et$0 At)2 -arvati,ar
:* Leadi%( T$ro)($ Re2atio%'$i& Mar3eti%(! Ric$ard Batter2e,
;* Re2atio%'$i& Mar3eti%( ! S*S$a5a$a%0 TM/@0 "'t ed*0 200; re&ri%t*
C* =)'tomer re2atio%'$i& Ma%a(eme%t ! S$et$0 -arvati,ar0 S$ai%e'$
B* For co%tem&orar, ca'e 't)die' 't)de%t' '$o)2d refer to t$e &eriodica2' a%d
5o)r%a2'*
* Ravi S$a%3ar . Service' Mar3eti%(0 E4ce2 Mar3eti%(*
"0* Love Loc3 =$ri'to&$er @* . Service' Mar3eti%(0 -re%tice' @a22 of I%dia*
""* -$i2i& Dot2er A =2ar3e N Ro1ert . Mar3eti%( for @ea2t$ =are Or(a%i9atio%'*
"2* Ra5e%dra A Nar()%d3ar . Service' Mar3eti%(0 TATA Mc (ra+* @i22* =o*
"7* Niet$ma% A Ot$er' . Service' Mar3eti%(0 -ear'o% Ed)catio%*
"8* Naa . Servici%( Mar3eti%(0 @ima2a,a -)12i'$i%( @o)'e*
":* D* Do)(2a' @offma% A Ot$er' . E''e%tia2' of Service' Mar3eti%(0 T$om'o%*
";* T$i%a @arri'o%0 Fi%a%cia2 Service' Mar3eti%(0 -ear'o% Ed)catio%*
"C* Ram Mo$a% . Service' Mar3eti%(0 TATA Mc*(ra+ @i22* =o* "0#Ee%)(o&a20
Service' Mar3eti%(0 @ima2a,a -)12i'$i%( @o)'e*
"B* Eerma . Service' Mar3eti%(0 -ear'o% Ed)catio%*
Tota2 "00 Mar3'
Co$rse No. >1E9%0
.a:er No. = ///I
?,#%, M%R+(TIN?
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
;Bectives? To )%der'ta%d a22 a1o)t /2o1a2 Mar3eti%(* /2o1a2 E%viro%me%t A /2o1a2
Mar3eti%( -ro(ramme*
UnitA1" /2o1a2 Mar3eti%( . =o%ce&t' . De, =o%ce&t' . Evo2)tio% of /2o1a2 Mar3eti%(
. Driver' to+ard' /o1a2i9atio% . /2o1a2 Mar3eti%( o15ective' . T$eoretica2 Fo)%datio%'
. =o)%tr, S&ecific Adva%ta(e' . Firm S&ecific Adva%ta(e' . Riva2r, 1et+ee% /2o1a2
=om&etitor'*
UnitAII" /2o1a2 Mar3eti%( E%viro%me%t . Eco%omic E%viro%me%t . -o2itica2 a%d Le(a2
E%viro%me%t . =)2t)ra2 E%viro%me%t . A%a2,9i%( /2o1a2 Mar3eti%( E%viro%me%t*
UnitAIII" /2o1a2 Mar3et Se2ectio% a%d E%tr, Strate(ie' . A''e''i%( /2o1a2 Mar3et
O&&ort)%itie' . =o)%tr, Attractive%e'' . U%der'ta%di%( Loca2 =)'tomer' .
M)2ti%atio%a2 Mar3et Re(io%' . /2o1a2 Se(me%tatio% a%d -o'itio%i%( . /2o1a2 Mat)re
Mar3et' . /ro+t$ Mar3et' . Emer(i%( Mar3et'*
UnitAI7" /2o1a2 Mar3eti%( Strate(ie' . /2o1a2 -rod)ct' a%d Service' . Sta%dardi9atio%
E' Loca2i9atio% . /2o1a2 -rod)ct Li%e' . /2o1a2 Bra%d Ma%a(eme%t . /2o1a2 -rici%( .
Fi%a%cia2 I'')e' . Tra%'fer -rici%( . =o)%ter Trade . /2o1a2 -rici%( -o2icie'*
UnitA7" /2o1a2 -romotio% Strate(ie' . -romotio% a' =om&etitive Adva%ta(e . -ro' a%d
=o%' of /2o1a2 Adverti'i%( . /2o1a2 Adverti'i%( Deci'io%' . /2o1a2 Sa2e' -romotio% .
Direct Mar3eti%( . /2o1a2 -er'o%a2 Se22i%( . /2o1a2 Di'tri1)tio% . Ratio%a2i9i%( Loca2
=$a%%e2' . (2o1a2 Lo(i'tic' . /2o1a2 =$a%%e2 De'i(%*
S$ggested Readings"
"* Mo$%%, D* Mo$a%''o% . /2o1a2 Mar3eti%( . Forei(% E%tr,0 Loca2 Mar3eti%( a%d /2o1a2
Ma%a(eme%t . Tata Mc/ra+ @i22 -vt* Ltd* Ne+ De2$i0 200B*
2* Date /i22e'&ie0 Mea% -ierre Mea%%et0 @* David @e%%e''e, . I%ter%atio%a2 Mar3eti%( .
=e%(a(e Lear%i%( . Ne+ De2$i!200*
7* -$i2i& R =ateora0 Mo$% L /ra$am0 -ra'$at Sa2+a% . I%ter%atio%a2 Mar3eti%( . Tata
Mc/ra+ @i220 Ne+ De2$i!200*
8* -*D*Ea')deva . I%ter%atio%a2 Mar3eti%( . E4ce2 Boo3' . Ne+ De2$i0 200;*
:* Sa3 O%3vi't0 Mo$% M S$a+ . I%ter%atio%a2 Mar3eti%( . A%a2,'i' a%d Strate(, . -@I
Lear%i%( -vt* Ltd* Ne+ De2$i0 200*
;* Mic$ae2 R =9i%3ota0 IIDDa ARo%3ai%e% . I%ter%atio%a2 . =e%(a(e Lear%i%( I%dia -vt*
Ltd* Ne+ De2$i0 200B*
C* Ma'aa3i Dota1$e0 A%to%, -e2o'o0 /ar, /re(or,0 /ar, No12e0 Wa,%e Macart$)r0
=at$, Nea20 A%drea' Rie(e0 Dri'tia% Ne2'e% . I%ter%atio%a2 Mar3eti%( . A% A'ia -acific
Foc)' . Wi2e, I%dia -vt* Ltd* Ne+ De2$i0 200B*
B* Fra%cie' =$er)%i2am . I%ter%atio%a2 Mar3eti%(0 @ima2a,a -)12i'$i%( @o)'e*
* A21a)m . I%ter%atio%a2 Mar3eti%( A E4&ort Ma%a(eme%t0 -ear'o% Ed)catio%*
Tota2 "00 Mar3'
Co$rse No. >159#0
.a:er No. = //I/
(lectives IIA 9#0 )IN%NCI%, M%N%?(M(NT.
#%N+IN? S(R7IC(S .(R%TIN
;Bective" T$e o15ective of t$e co)r'e i' to deve2o& t$e '3i22' re6)ired for )%der'ta%di%(
I%diaJ' mo't c$a22e%(i%( a%d im&orta%t fi%a%cia2 'ervice' 'ector* Ba%3i%( 'ervice'
o&eratio% +i22 e%a12e t$e ma%a(eme%t 't)de%t to $ave a% i%'i($t to t$e 1a%3i%( 'ector
a%d $o+ it +or3'*
Unit I. Indian financial system" t$e fi%a%cia2 ','tem . %at)re . evo2)tio% a%d 'tr)ct)re
. t$e f)%ctio%' of fi%a%cia2 i%termediarie' . fi%a%cia2 i%'tr)me%t' . t$e ro2e of fi%a%cia2
','tem i% eco%omic deve2o&me%t . t$e I%dia% fi%a%cia2 ','tem*
Unit II !e:osit :rod$cts" t,&e' of 1a%3 de&o'it'0 com&)tatio% of i%tere't o% de&o'it'0
de&o'it 'c$eme'0 com&o'itio% of 1a%3 de&o'it'* Credit :olicy" Need for credit &o2ic,0
credit &o2ic, com&o%e%t' of credit &o2ic,0 credit &o2ic, &)r')ed 1, t$e (over%me%t0 credit
c)2t)re*
Unit III Retail ;an2ing" 1a'ic' of retai2 1a%3i%(0 form' of retai2 1a%3i%( a%d emer(i%(
i'')e'* Cor:orate ;an2ing" T$e %at)re of cor&orate 1a%3i%(0 deve2o&me%t' i% cor&orate
1a%3i%(0 co%'orti)m fi%a%ce0 m)2ti&2e 1a%3i%( arra%(eme%t'0 a%d 2oa% ',%dicatio%*
Unit I7 R$ral ;an2ing and Micro finance" 'o)rce' of r)ra2 fi%a%ce0 credit de2iver,
mec$a%i'm i% r)ra2 fi%a%ce to co!o&erative a(ric)2t)ra2 a%d r)ra2 deve2o&me%t 1a%3'
(=ARDB# . re(io%a2 r)ra2 1a%3' (RRBS#0 'ervice area a&&roac$ (SAA# . Natio%a2 Ba%3
for A(ric)2t)re a%d R)ra2 Deve2o&me%t (NABARD#0 microfi%a%ce*
Unit 7 )ollow $: and recovery" N-A'0 c2a''ificatio%0 'ec)riti9atio%0 SARFAESI Act
etc* Sec)riti9atio%" mea%i%( of 'ec)riti9atio%0 &roce'' of 'ec)riti9atio%*
Unit 7I )eeA;ased services" t$e fee!1a'ed 'ervice' of 1a%3'0 2etter of credit'0 1a%3
()ara%tee'0 ')1'idiar, 'ervice'0 off 1a2a%ce '$eet activitie'0 1a%ca'')ra%ce*
Unit 7II Introd$ction to ;an2ing o:erations" t$e c$a%(i%( %at)re of 1a%3i%(
o&eratio%'0 im&orta%ce of c)'tomer re2atio%'$i& ma%a(eme%t i% 1a%3' . differe%t t,&e' of
&rod)ct' a%d 'ervice' offered to c)'tomer' . ro2e of tec$%o2o(, i% 1a%3i%( o&eratio%' .
t$e %eed for A''et!Lia1i2it, Ma%a(eme%t* Introd$ction to electronic ;an2ing"
e2ectro%ic 1a%3i%(? mar3et a''e''me%t0 e!1a%3i%(? a% i%trod)ctio%0 i%ter%et? e!commerce0
e!1a%3i%( i% I%dia0 i%ter%et 1a%3i%( 'trate(ie'0 ri'3' i% e!1a%3i%(* " -a,me%t a%d
'ett2eme%t ','tem'0 RT/S a%d c2eari%( $o)'e?
S$ggested Readings"
"* B$o2e L*M* A Mite%dra Ma$a3)d? Fi%a%cia2 I%'tit)tio%' a%d mar3et'0 Tata Mc/ra+!
@i22 Ed)catio% -rivate Ltd*0 %e+ De2$i
2* B$arati E* -at$a3? T$e I%dia% Fi%a%cia2 S,'tem . mar3et'0 I%'tit)tio%' a%d Service'0
-ear'o% Ed)catio% -vt* Ltd*0 %e+ De2$i*
7* Sriva'tava R*M* A Div,a Ni(am? Ma%a(eme%t of I%dia% Fi%a%cia2 I%'tit)tio%'0
@ima2a,a -)12i'$i%( @o)'e0 De2$i*
8* =2ifford /ome9? fi%a%cia2 Mar3et'0 I%'tit)tio%' a%d Fi%a%cia2 Service'0 -re%tice @a22
of I%dia -vt* Ltd* Ne+ De2$i*
:* /)r)'+am,*S? Fi%a%cia2 mar3et' a%d I%'tit)tio%' Tata Mc/ra+!@i22 Ed)catio% -vt*
Ltd*
;* Ea'a%t De'ai? T$e I%dia% Fi%a%cia2 S,'tem a%d Deve2o&me%t0 @ima2a,a -)12i'$i%(
@o)'e0 M)m1ai0 200*
C* Meff Mad)ra? Fi%a%cia2 mar3et' a%d I%'tit)tio%'0 =e%(a(e Lear%i%(0 200;
B* Frederic S* Mi'$3i% A Sta%2e, /* Ea3i%'? Fi%a%cia2 Mar3et' a%d I%'tit)tio%'0 -ear'o%
Ed)catio%*
Tota2 "00 Mar3'
=o$rse No. >1C9#0
.a:er No. = ///
(lectives II A )IN%NCI%, M%N%?(M(NT.
CR.R%T( INCM( T%/ %N! .,%NNIN?.
;Bective" T$e co)r'e aim' to deve2o& a% )%der'ta%di%( of t$e im&orta%ce of Ta4
-2a%%i%( A Ta4 Ma%a(eme%t*
UNIT = I" Direct a%d I%direct Ta4e' .. Si(%ifica%ce of cor&orate ta4atio% ! Ba'ic
=o%ce&t' a%d defi%itio%' . Re'ide%tia2 Stat)' a%d Sco&e of Tota2 I%come of a =om&a%, .
=2a''ificatio% of com&a%ie' for ta4 &)r&o'e . I%come' e4em&t from ta4 a&&2ica12e to
com&a%,*
UNIT = II" A''e''me%t of =om&a%ie'A 9i0A =om&)tatio% of I%come from @o)'e -ro&ert,
. I%come from B)'i%e'' . =a&ita2 /ai%' . Ot$er So)rce' (-ro12em'#
UNITA III" A''e''me%t of =om&a%ie'A 9ii0 A Set!off a%d =arr, for+ard of 2o''e' .
Ded)ctio%' from /TI )<'*B0 a&&2ica12e to com&a%ie' .. =om&)tatio% of Tota2 I%come
a%d Ta4 Lia1i2it, (&ro12em'#* . Ne+ -rovi'io%' of MAT*
UNIT = I7" Wea2t$ Ta4 . Sc$eme of +ea2t$ ta4 . Ea2)atio% Date0 Net Wea2t$0 A''et' for
+ea2t$ ta4 &)r&o'e0 Deemed A''et'0 E4em&ted A''et' a&&2ica12e to com&a%ie' .
=om&)tatio% of +ea2t$ ta4 2ia1i2it, of =or&orate A''e''ee*
UNIT = 7" Ta4 -2a%%i%(? Mea%i%( a%d Sco&e of Ta4 -2a%%i%( a%d Ta4 Ma%a(eme%t .
Ta4 Eva'io% v'* Ta4 Avoida%ce . S&ecia2 -rovi'io%' re2ati%( to Avoida%ce of Ta4 . Ta4
-2a%%i%( +it$ refere%ce to Fi%a%cia2 Ma%a(eme%t Deci'io%'!=a&ita2 Str)ct)re deci'io% .
Divide%d . Bo%)' '$are' . -er'o%%e2 com&e%'atio% &2a%'*! Ta4 -2a%%i%( i% re'&ect of
Mer(er' a%d Ama2(amatio%' ! Ta4 co%'ideratio% i% 'etti%( )& Ne+ I%d)'tria2
U%derta3i%( . Ta4 &2a%%i%( i% re'&ect of E4&ort -romotio% . =a&ita2 /ai%' I%ve'tme%t'
. Ta4 &2a%%i%( a%d forei(% co22a1oratio%'*
Note" -rovi'io%' of La+ '$a22 1e a&&2ica12e t$at e4i't' immediate2, o%e ,ear &recedi%(
t$e ,ear of e4ami%atio%'*
S$ggested Readings"
+. Ga)r a%d Nara%(? I%come Ta4 La+ a%d -ractice0 Da2,a%i -)12i'$er'0 Ne+ De2$i*
2* B*B*La2 A N* Ea'$i'$t? Direct Ta4e'0 -ear'o% Ed)catio%*
7* @*=* Me$erotra! I%come Ta4 La+ a%d -ractice! Sa$it,a B$ava%0 A(ra*
Tota2 "00 Mar3'
Co$rse No. >1E9#0
.a:er No. = ///I
(lective II = #A )IN%NCI%, M%N%?(M(NT*
International )inancial Management
;Bective" T$e %e+ eco%omic e%viro%me%t $a' c$a%(ed t$e tota2 co%ce&t of 1)'i%e'' i%
t$e co)%tr,* Fi%a%cia2 mar3et' of t$e +or2d are i%crea'i%(2, i%te(rati%(* Fi%a%cia2
o&&ort)%itie' $ave i%crea'ed ma%ifo2d acro'' mar3et'* A2mo't a22 &rod)ct' a%d 'ervice'
face (2o1a2 com&etitio%* To i%trod)ce t$e e%viro%me%t of i%ter%atio%a2 fi%a%ce a%d it'
im&2icatio%' o% i%ter%atio%a2 1)'i%e''* To a%a2,9e t$e %at)re a%d f)%ctio%i%( of forei(%
e4c$a%(e mar3et'0 determi%atio% of e4c$a%(e rate' a%d i%tere't rate' A t$eir foreca'ti%(*
UNIT = 1" I%ter%atio%a2 Fi%a%cia2 S,'tem? Mea%i%(0 'co&e a%d 'i(%ifica%ce of
I%ter%atio%a2 Fi%a%ce* I%ter%atio%a2 Fi%a%cia2 S,'tem . =om&o%e%t' a%d e%viro%me%t*
Fi%a%ce f)%ctio% i% (2o1a2 co%te4t . I%ter%atio%a2 Mo%etar, S,'tem . fi4ed a%d f2oati%(
','tem' . Ba2a%ce of -a,me%t' (BO-#* I%ter%atio%a2 Fi%a%cia2 I%'tit)tio%' . Wor2d Ba%3
. IMF . ADB
UNIT = II" Forei(% E4c$a%(e Mar3et? -2a,er' a%d com&o%e%t'0 f)%ctio%' . Forei(%
E4c$a%(e Rate' . S&ot . For+ard a%d =ro'' Rate'* T$eorie' of determi%i%( forei(%
e4c$a%(e rate . I%ter%atio%a2 -arit, co%ditio%* I%dia% Forei(% =)rre%c, Mar3et . Forei(%
E4c$a%(e Ma%a(eme%t Act (FEMA# . Rece%t deve2o&me%t (-ro12em' a%d ca'e'#*
UNIT = III" Ma%a(eme%t of Forei(% E4c$a%(e Ri'3? Mea%i%( a%d t,&e' of ri'3 .
Ma%a(eme%t of Tra%'2atio%0 Tra%'actio%0 a%d eco%omic e4&o')re* Too2'0 Tec$%i6)e' a%d
@ed(i%( 'trate(ie' for forei(% e4c$a%(e ri'3 ma%a(eme%t (-ro12em' a%d ca'e'#
UNIT = I7" I%ter%atio%a2 Mo%etar, S,'tem? For+ard'0 S+a&'0 a%d i%tere't rate f)t)re'*
E)ro&ea% Mo%etar, mar3et'0 A'ia% =)rre%c, Mar3et'0 /DR'0 ADR'0 B2oc3ed Acco)%t'0
Dea2i%( &o'itio%0 S&ec)2atio% a%d 2evera(ed ar1itra(e (&ro12em'#
UNIT = 7" Fi%a%cia2 Ma%a(eme%t of M)2ti%atio%a2 Firm . Forei(% =a&ita2 B)d(eti%(
Deci'io%' . =a'$ F2o+ Ma%a(eme%t . Ta4 a%d Acco)%ti%( im&2icatio%' of I%ter%atio%a2
activitie' (Sim&2e -ro12em'#*
S$ggested Readings"
"* A-TE -*/? I%ter%atio%a2 Fi%a%cia2 Ma%a(eme%t0 Tata Mc/ra+!@i22 =om&a%, -vt*
Ltd*0 Ne+ De2$i*
2* Mad$) Ei5? I%ter%atio%a2 Fi%a%cia2 Ma%a(eme%t0 E4ce2 Boo3'0 Ne+ De2$i*2007*
7* Mac$ira5)0@*R0 I%ter%atio%a2 Fi%a%cia2 Ma%a(eme%t0 @ima2a,a -)12i'$i%( @o)'e*
8* A2a% =* S$a&iro? M)2ti%atio%a2 Fi%a%cia2 Ma%a(eme%t0 Wi2e, I%dia -vt* Ltd*0Ne+
De2$i*
:* E&$raim =2ar3? I%ter%atio%a2 Fi%a%cia2 Ma%a(eme%t0 =e%(a(e -)12icatio%'0 De2$i*
;* =$eo2 S*E)% A Br)ce /* Re'%ic3? I%ter%atio%a2 Fi%a%cia2 Ma%a(eme%t0 Tata Mc/ra+!
@i22 =om&a%, -vt* Ltd*0 Ne+ De2$i*
C* Eitema% . M)2ti%atio%a2 B)'i%e'' Fi%a%ce0 -ear'o% Ed)catio%*
Tota2 "00 Mar3'
Co$rse No. >159C0
.a:er No. = ///
(lective" IIIA '$man Reso$rce Management
.erformance Management & Retention Strategies.
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
;Bectives" T$e o15ective of t$i' &a&er i' to i%trod)ce t$e 1a'ic co%ce&t of &erforma%ce
ma%a(eme%t a%d to +ide% t$e 3%o+2ed(e of t$e 't)de%t' i% 'e2ecti%( a%d im&2eme%ti%(
t$e vario)' &erforma%ce mea')reme%t met$od' for 1etter de'i(%i%( of re+ard ','tem
a''ociated +it$ it*
Unit I .erformance %::raisal . A =o%ce&t)a2 Frame+or30 =o%ce&t A Defi%itio%' of
&erforma%ce a&&rai'a20 O15ective' of &erforma%ce a&&rai'a2? -roce'' of &erforma%ce
a&&rai'a20 -erforma%ce A&&rai'a2 v'* -erforma%ce Ma%a(eme%t S,'tem0 =o%ce&t of
&erforma%ce ma%a(eme%t0 -roce'' A e2eme%t' 0f &erforma%ce ma%a(eme%t*
Unit II #ehavioral .erformance Management ! Lear%i%( T$eorie'L -ri%ci&2e' of
Lear%i%(? Rei%forceme%t a%d -)%i'$me%t0 Ro2e of Or(a%i9atio%a2 Re+ard S,'tem'0
Be$aviora2 -erforma%ce Ma%a(eme%t or OB Mod*
Unit III .otential %::raisal & 'R! ! Mea%i%( A o15ective' of -ote%tia2 A&&rai'a20
-ote%tia2 A&&rai'a2 A -erforma%ce A&&rai'a20 =o%ce&t of @RDL O15ective' a%d
c$a22e%(e' of @RD0 D Mec$a%i'm' a%d @RD o)tcome'*
Unit I7 .erformance .lanning & Meas$ring .erformance ! Mea%i%( A %eed or
-erforma%ce -2a%%i%(0 -2a%%i%( I%divid)a2 -erforma%ce0 -ri%ci&2e' of Mea')reme%t*L
=2a''ificatio% of -erforma%ce Mea')re'0 Mea')reme%t i'')e'L A&&roac$e' A? too2' to
mea')re or(a%i9atio%a2 &erforma%ce0 Traditio%a2 a%d moder% &erforma%ce a&&rai'a2
met$od'*
Unit 7 Com:etency %nalysis and Com:etency Ma::ing ! Mea%i%( of com&ete%c,0
=om&ete%c, A%a2,'i' a%d A&&roac$e' to com&ete%c, A%a2,'i'0 =om&ete%c, ma&&i%( L
Need deve2o&me%t a%d a''e''me%t of com&ete%c, mode2'0 =om&ete%c, a%d
&erforma%ce0 Too2' to ide%tif, t$e com&ete%cie' of t$e em&2o,ee'
S$ggested Readings"
;* S)5ata Ma%(a2ai ! /2o1a2i9atio% a%d @)ma% Re'o)rce Ma%a(eme%t E4ce2 Boo3'
B* We%de22 L* Fre%c$ ! @)ma% Re'o)rce Ma%a(eme%t @o)($to% Miff2ia% USA
* Ed+ard' ! I%ter%atio%a @RM0 -ear'o% Ed)catio%*
Tota2 "00 Mar3'
Co$rse No. >1C9C0
.a:er No. = ///I
(lective ?ro$: = CA '$man Reso$rce Management
Strategic '$man Reso$rce Management
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
;Bectives" T$e &)r&o'e of t$i' co)r'e i' to U%der'ta%d Strate(ic @RM0 A2i(%i%( @R
','tem' +it$ 1)'i%e'' 'trate(,0 Strate(, form)2atio%0 Strate(ie' for &erforma%ce a%d
deve2o&me%t +it$ 3%o+2ed(e of (2o1a2 eco%om, factor'* T$e 'core card a&&roac$ i' a2'o
(ai%i%( it' im&orta%ce*
UnitAI" The )ramewor2 of S'RM !Defi%itio% . Im&orta%ce . com&o%e%t' of @RM
'trate(, . mode2' of 'trate(, .=o%tri1)tio% of @R i% form)2ati%( a%d im&2eme%tatio% of
1)'i%e'' 'trate(, . Met$od' of 'tr)ct)ri%( @R De&artme%t i% or(a%i9atio%' . Li%3a(e
1et+ee% 'trate(ic 1)'i%e'' &2a%%i%( (SB-# a%d 'trate(ic @R deve2o&me%t (S@RD# . @R
co%tri1)tio% to or(a%i9atio%a2 2ear%i%( . com&ete%c, ma&&i%( . 1)i2di%( t$e core
com&ete%cie' .Avoidi%( co%f2icti%( @R ','tem' i% de'i(%i%( t$e co%(r)e%t a%d
i%te(rated @R ','tem'? Trade . off' . D%o+2ed(e 1a'ed @R ma%a(eme%t 'trate(,*
UnitAII" 'R (nvironment Scanning !Tec$%o2o(, a%d or(a%i9atio%a2 'tr)ct)re .
e%viro%me%t t)r1)2e%ce0 ada&tatio% .e%viro%me%ta2 'ca%%i%( a%d com&etitive
i%te22i(e%ce . i%f2)e%ce o% @R i%formatio% ','tem .ma%a(eme%t of diver'it, . Tre%d' i%
)ti2i9atio% of @R0 re2ocatio% of +or3 . Em&2o,ee 2ea'i%(! /2o1a2 'o)rci%( of 2a1o)r .T$e
i%f2)e%ce of or(a%i9atio%a2 &)r&o'e0 mi''io% a%d to& ma%a(eme%t team .T$e im&act of
or(a%i9atio% de'i(% a%d 2ear%i%(
UnitAIII" 'R Strategy )orm$lation ! Strate(ic &2a%%i%( . M)2ti%atio%a2 Strate(ie' .
Strate(ic a22ia%ce . S)'tai%a12e (2o1a2 com&etitive adva%ta(e .A''e''me%t of 'trate(ic
a2ter%ative' . Ma%a(eria2 i'')e' i% 'trate(ic form)2atio% . Im&orta%ce a%d met$od' of
foreca'ti%( t$e ')&&2, of @R . De, @R activitie' i% Mer(er' a%d Ac6)i'itio% (M A A# .
E%')ri%( a2i(%me%t . E%')ri%( 'trate(ic f2e4i1i2it, for t$e f)t)re . A% i%ve'tme%t
&er'&ective of @)ma% Re'o)rce' . @R i%ve'tme%t co%'ideratio%*
UnitAI7" 'R Strategy Im:lementation AIm&2eme%tatio% of @)ma% re'o)rce a%d
rea22ocatio% deci'io%' . =ro'' trai%i%( a%d f2e4i1i2it, i% a''i(%i%( +or3 . U'i%( +or3
team' .Strate(ica22, orie%ted &erforma%ce mea')reme%t ','tem . Strate(ica22, orie%ted
com&e%'atio% ','tem' .Im&rovi%( t$e 6)a2it, of &erforma%ce mea')re' ! Re')2t'
orie%ted v'* -roce'' orie%ted mea')re' . I%divid)a2 1e't &ractice' a%d ','tem' 1e't
&ractice' . U%iver'a2 &ractice' v'* =o%ti%(e%c, &er'&ective . &ractice' for evo2)tio% of
$i($ &erforma%ce @R ','tem'*
UnitA7" 'R Strategy (val$ation ! @R eva2)atio% &roce'' . Overvie+. Sco&e .
Strate(ic im&act . Leve2 of a%a2,'i' . =riteria . Leve2 of co%'tit)e%t' . Et$ica2
dime%'io%' . A&&roac$e' to eva2)atio% . A)dit a&&roac$ . A%a2,tica2 a&&roac$ .
F)a%titative a%d F)a2itative mea')re' . O)tcome &roce'' criteria ! Ba2a%ced 'core card
&er'&ective . Be%c$ mar3i%( . Eva2)ati%( 'trate(ic co%tri1)tio% of traditio%a2 area' ')c$
a' 'e2ectio%0 trai%i%(0 com&e%'atio% . Eva2)ati%( 'trate(ic co%tri1)tio% i% emer(i%( area'
')c$ a' ma%a(eme%t of diver'it, a%d 6)a2it, readi%e''*
S$ggested Readings"
"* Meffra, A* Me22o0 Strate(ic @)ma% Re'o)rce Ma%a(eme%t0 =e%(a(e Lear%i%( I%dia%
-vt* Ltd*0 Ne+ De2$i0 200B*
2* Ric$ard Re(i'0 Strate(ic @)ma% Re'o)rce Ma%a(eme%t a%d Deve2o&me%t0 E4ce2
Boo3'0 Ne+ De2$i0 200B*
7* =$ar2e' R* /reer0 Strate(ic @)ma% Re'o)rce Ma%a(eme%t . A /e%era2 Ma%a(eria2
A&&roac$0 Seco%d Editio%0 -ear'o% Ed)catio% A'ia0 200C*
8* Mo%ica* Be2co)rt a%d De%%et$ M* Mc Be,0 Strate(ic @)ma% Re'o)rce -2a%%i%(
(Seco%d Editio%#0 =e%(a(e Lear%i%( I%dia -vt* Ltd* Ne+ De2$i0 200B*
:* R* Sri%iva'a%0 Strate(ic Ma%a(eme%t . T$e I%dia% =o%te4t0 -re%tice @a22 of I%dia -vt*
Ltd*0 Ne+ De2$i0 2002*
;* R* Ee%)(o&a20 =o%tem&orar, Strate(ic Ma%a(eme%t0 Ei3a' -)12i''$i%( @o)'e -vt*
Ltd*0 2000*
C* S$a)% T,'o%0 Strate(ic -ro'&ect' i% @RM0 Maico -)12i'$i%( @o)'e0 200"*
B* /a%(aram Si%($0 R* Na%da(o&a2 a%d R*/* -ri,aadar'$i%i0 Strate(ic @)ma% Re'o)rce
Ma%a(eme%t i% a /2o1a2 Eco%om,0 E4ce2 Boo3'0 200C*
Tota2 "00 Mar3'
Co$rse No. >159C0
.a:er No. = ///II
(lective" IIIA CA '$man Reso$rce Management
International '$man Reso$rce Management
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
;Bectives" T$e &)r&o'e of t$i' co)r'e i' to U%der'ta%d I%ter%atio%a2 @RM0 Ba'ic' of
I@RM0 T$e F)%ctio%a2 A'&ect' of I@RM0 I@RM -ractice' i% Se2ected =o)%trie'0 S&ecia2
I'')e' i% I@RM a%d Mode2*
UnitAI" #asics of I'RM
Im&orta%ce ! Defi%itio%0 Nat)re0 Sco&e a%d com&o%e%t' of I@RM Strate(,0 F)%ctio%'0
O15ective'0 -ro12em' . I@RM!com&ared +it$ dome'tic @RM! /ro+i%( i%tere't i%
I@RM !T$ree Dime%'io%' of I@RM activitie'! f)%ctio%a2 &o'itio%i%( a%d or(a%i9atio%a2
co%te4t of I@RM! A&&roac$e' to t$e 't)d, of em&2o,me%t &o2ic, acro'' co)%trie'*
UnitAII" The )$nctional %s:ects of I'RM !-roce'' i% I@RM!Staffi%( &atter%' of t$e
I%ter%atio%a2 Ma%a(er'< ! A&&roac$e' to m)2ti%atio%a2 'taffi%( Deci'io%'! Se2ectio%
=riteria a%d Tec$%o2o(ie'! =om&ete%cie' %eeded for /2o1a2 Ma%(er' . Tra%'fer &o2icie'!
E4&atriate Fai2)re' ! c)2t)ra2 a+are%e'' &ro(ramme'!o15ective' a%d 3e, com&o%e%t' of
I%ter%atio%a2 com&e%'atio%! Emer(i%( I'')e' i% /2o1a2 =om&e%'atio% Ma%a(eme%t!
-erforma%ce Ma%a(eme%t of E4&atriate'!St)d, of Differe%t Mode2' *
UnitAIII" I'RM .ractices in Selected Co$ntries !T$e America% Mode2 of @R
Ma%a(eme%t! Rece%t Tre%d' i% @R Deve2o&me%t i% USA! T$e Briti'$ mode2 of @R
Ma%a(eme%t! Trai%i%( A Deve2o&me%t +it$ i% a tota2 mode2 from 2ear%i%( to 3%o+2ed(e
. Ma&a%e'e 't,2e of @R Ma%a(eme%t! Im&2icatio%' for ma%a(er'! Re+ard ','tem acce''
c)2t)re'! Motivatio%a2 ','tem acro'' c)2t)re! /erma% Mode2 of @R Ma%a(eme%t . T$e
mai% feat)re' of t$e +or3 va2)e' i% /erma%, ! =$i%e'e mode2 of @R Ma%a(eme%t! T$e
t+o +a, c2a''ificatio% of +or3er' a%d cadre' . =$i%e'e +or3 va2)e'*
UnitAI7" I'RM Model of India A=)2t)re a%d I%dia% Ma%a(er'! I%dia% Ma%a(er'!
Re'&o%'e' to @R &ractice' acro'' t$e +or2d!Im&2icatio% for m)2ti%atio%a2' . MN=' '3i22
1a'ed a&&roac$ a%d 'taff trai%i%( a%d Deve2o&me%t &riorit, . T$e (2o1a2 ma%a(er' a%d
f)t)re or(a%i9atio%' ! I%diaJ' Re'&o%'e to U%iver'a2i9atio% of @R -ri%ci&2e'0 -o2icie' a%d
-ractice' . =ro''! =o%ver(e%ce*
UnitA7" S:ecial Iss$es in I'RM A=$a22e%(e' of /2o1a2i9atio% a%d im&2icatio%' of
Ma%a(i%( &eo&2e a%d 2evera(i%( @)ma% Re'o)rce' for com&etitive adva%ta(e . Im&act
of I%formatio% Tec$%o2o(, o% @)ma% Re'o)rce Ma%a(eme%t! @)ma% 'ide of
Tec$%o2o(,! T$e Ne+ 3%o+2ed(e eco%om,0 IT a%d @R! o)t 'o)rci%( @R! /2o1a2i9atio%0
F)a2it, of Wor3 2ife a%d &rod)ctivit,! Reorie%ti%( +or3 force t$ro)($ @R I%terve%tio%'
. Wome% e4&atriate' a%d t$eir &ro12em' . E4it &o2ic, a%d &ractice' . Im&act o%
&artici&ative Ma%a(eme%t a%d F)a2it, circ2e'
S$ggested Readings"
"* -*L* Rao ! I%ter%atio%a2 @)ma% Re'o)rce Ma%a(eme%t . Te4t a%d =a'e' E4ce2 Boo3'!
Ne+ De2$i
2* D* A'+at$a&&a ! I%ter%atio%a2 @)ma% Re'o)rce Ma%a(eme%t Sad$%a Da'$ Te4t a%d
=a'e' Tata Mc/ra+ @i22 -)12i'$i%( =om&a%, Ltd
7* -* S)11a Rao ! I%ter%atio%a2 @)ma% Re'o)rce Ma%a(eme%t @ima2a,a -)12i'$i%(
@o)'e
8* -eter M* Do+2i%( ! I%ter%atio%a2 @)ma% Re'o)rce Ma%a(eme%t De%ice E* We2c$ 8t$
Editio%0 T$om'o% Lear%i%( USA
:* Dr* Ni2a%5am Se%()&ta! I%ter%atio%a2 @)ma% Re'o)rce Ma%a(eme%t E4ce2 Boo3'0
Ne+ De2$i
;* S)5ata Ma%(a2ai ! /2o1a2i9atio% a%d @)ma% Re'o)rce Ma%a(eme%t E4ce2 Boo3'
B* We%de22 L* Fre%c$ ! @)ma% Re'o)rce Ma%a(eme%t @o)($to% Miff2ia% USA
* Ed+ard' ! I%ter%atio%a @RM0 -ear'o% Ed)catio%*
Tota2 "00 Mar3'
Co$rse No. >159!0
.a:er No. = //I/
(lective" I7 A !A Information Systems
Strategic Management of Information Technology
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
;Bective" T$i' co)r'e i' aimed at deve2o&i%( a% )%der'ta%di%( of )'e of I%formatio%
Tec$%o2o(, a' a Strate(ic Too2 for B)'i%e'' Ma%a(eme%t* T$e co)r'e foc)'e' o%
deve2o&me%t of I%formatio% Tec$%o2o(, Leader'$i&*
Unit I De, I'')e' i% I%formatio% ','tem A Ma%a(eme%t0 t$e Ro2e of =EO* A%a2,tica2
Frame+or3 for Strate(ic IT I%itiative'*
Unit II S)'tai%i%( =om&etitive Adva%ta(e of )'e of IT A Ma%a(eme%t* I*T* A I%te%'ive
Strate(ic /ro+t$*
Unit III =reative Lear%i%(0 Or(a%i9atio%a2 Lear%i%( a%d Ro2e of I%formatio% tec$%o2o(,
i% B)'i%e'' Tra%'formatio%*
Unit IE I%formatio% -art%er'$i&'* Ma%a(i%( i% t$e Mar3et '&ace! Natio%a2 I%formatio%
I%fra'tr)ct)re a%d IT -o2ic, at t$e Natio%a2 Leve2* -2a%%i%( for 'trate(ic IT Re'o)rce*
Ma%a(i%( t$e IT*
S$ggested Readings"
"* Ma%a(eme%t I%formatio% S,'tem? Ma+ade3ar
2* Ma%a(eme%t I%formatio% S,'tem? La)do% A La)do%
7* T$e E''e%tia2 /)ide to D%o+2ed(e ma%a(eme%t? Amrit Ti+a%a
Tota2 "00 Mar3'
Co$rse No. >159!0
.a:er No. = ///
(merging Trends in Information Technology
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
;Bective" T$i' co)r'e i' aimed at deve2o&i%( a% )%der'ta%di%( of )'e of I%formatio%
Tec$%o2o(, A Emer(i%( Tre%d' i% I%formatio% Tec$%o2o(, a' a Strate(ic Too2 for
B)'i%e'' Ma%a(eme%t* T$e co)r'e foc)'e' o% deve2o&me%t of I%formatio% Tec$%o2o(,
Unit I verview of an ( = Commerce AI%ter%et0 I%tra%et0 E4tra%et0 Defi%itio%0 /oa2' of
E! =ommerceA Differe%ce 1et+ee% E!=ommerce a%d E! B)'i%e'' AMode2' of E!
=ommerceA Limitatio%' a%d Adva%ta(e' of E!=ommerce
Unit II (A#an2ing?!Tra%'actio%'? I%ter Ba%3i%(0 I%tra Ba%3i%(0 E2ectro%ic -a,me%t'0
(-a,me%t ./ate+a, E4am&2e#! Sec)ritie' i% E!1a%3i%( (SSL0 Di(ita2 Si(%at)re' .
E4am&2e'#! Service' -rovided? !ATM0 Smart =ard! E=S (E2ectro%ic =2eari%( S,'tem#
e*(* Te2e&$o%e0 E2ectricit, Bi22'
Unit III (A Sec$rityA Fire+a22'0 E2ectro%ic Mar3et < e! '$o&H I%trod)ctio% to 'ec)rit,0
T,&e' of Sec)ritie'H Sec)rit, Too2'0 Net+or3 Sec)rit,
Unit I7 CRM" Sa2e'0 Mar3eti%( a%d Service Ma%a(eme%t0 W$at i' B-O<B=-0 W$, it i'
re6)ired0 /)ide2i%e'0 Merit'<De!Merit'0 =a22 =e%ter . 1rief &er'&ective tec$%o2o(, +i'e0
F)%ctio%i%(0 Et$ic'0 Di'a'ter Recover, Ma%a(eme%t0 =a'e St)d,
Unit 7 Content Management and !isseminations"
E!2ear%i%( . Mode2' WBT0 =BT0 Eirt)a2 =am&)'0 LMS A L=MS0 Eideo
=o%fere%ci%(0 =$atti%( B)22eti%(0 B)i2di%( O%2i%e =omm)%it,0 A',%c$ro%o)'<
S,%c$ro%o)' Lear%i%(0 =a'e St)d,
Unit 7IA ( = ,ogistics? Lo(i'tic' A S)&&2ier =$ai% Ma%a(eme%t0 Ware$o)'i%(
Ma%a(eme%t0 Tra%'&ortatio%<Di'tri1)tio% Ma%a(eme%t
Unit 7IIA ( = ?overnance? E ./over%a%ce Mode2'? (/2B0 /2=0 =2/0 /2/#0
=$a22e%(e' to E . /over%a%ce0 Strate(ie' a%d tactic' for im&2eme%tatio% of E .
/over%a%ce =a'e St)d,
Unit 7III +nowledge management? W$at i' DMR (=om&o%e%t' a%d T,&e of
D%o+2ed(e#0 D%o+2ed(e B)i2di%( Mode2'0 DM =,c2e A DM arc$itect)re0 DM too2'0
DM a&&roac$e'
Unit I/A?IS3?.S? W$at i' /ISR0 Nat)re of /eo(ra&$ic data0 S&atia2 O15ect' A Data
Mode2'0 /etti%( ma& o% =om&)ter'0 /IS 'ta%dard' A Sta%dardi9atio% -roce'' of /IS
deve2o&me%t0 Im&2eme%tatio% a%d De&2o,me%t &$a'e'
S$ggested Reading"A
"* Ma%a(eme%t I%formatio% S,'tem? Ma+ade3ar
2* Ma%a(eme%t I%formatio% S,'tem? La)do% A La)do%
7* T$e E''e%tia2 /)ide to D%o+2ed(e ma%a(eme%t? Amrit Ti+a%a
8* T$e /IS Boo3? /eor(e B* Darte*
:* I%ter%et (U'e of Searc$ E%(i%e' /oo(2e A ,a$oo etc#
;* E . =ommerce? Mi2i%d O3a
C* E . =ommerce? =*E*S* M)rt,
B* Fire Wa22 a%d I%ter%et Sec)rit,? Wi22iam =$e'+ic30 Steve%'0 Avie2 R)1i%
* E!/over%a%ce =a'e St)die' . A'$o3 A(ar+a2
Tota2 "00 Mar3'
Co$rse No. >159!0
.a:er No. = ///I
Information Systems %$dit & Control
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
;Bective" T$i' co)r'e i' aimed at deve2o&i%( a% )%der'ta%di%( of I%formatio% S,'tem'
A)dit A =o%tro2* T$e co)r'e foc)'e' o% deve2o&me%t of I%formatio% Tec$%o2o(,
Unit I A A)diti%( =o%ce&t'*
Unit IIA ISA ! Need0 =o%ce&t0 Sta%dard'0 -erforma%ce0 Ste&'0 Tec$%i6)e'0
Met$odo2o(ie' ! Aro)%d a%d T$ro)($ =om&)ter
Unit IIIA =o%tro2' ! =o%ce&t0 O15ective'0 T,&e'0 Ri'30 E4&o')re'
Unit I7AIT E%viro%me%t . @ard+are0 S,'tem Soft+are0 O*S*0 DBMS0 I%fra'tr)ct)re0
Net+or30 doc)me%tatio% ! Revie+ of -erforma%ce
Unit 7ANet+or3 =o%ce&t'0 LAN0 WAN0 =2ie%t!Server!Arc$itect)re0 I%ter%et0 DEI0
Emai20 E%cr,&tio%0 Di(ita2 Si(%at)re ! Revie+ of -erforma%ce0 &roc)reme%t a%d ot$er
co%tro2'
Unit 7IA.Soft+are -roc)reme%t a%d Deve2o&me%t ! SDL= ! Mea%i%( a%d IS A)ditorS'
Ro2e ! Traditio%a20 SSAD0 OOM0 -rotot,&i%(0 8/L ! -ro5ect Ma%a(eme%t !
Te'ti%( ! Im&2eme%tatio% Revie+
Unit 7IIA IS O&eratio%' ! -2a%%i%(0 Or(a%i9i%(0 Sc$ed)2i%(0 S=M0 -ro12em'
Ma%a(eme%t0 Record Mai%te%a%ce0 FA a%d F=0 Revie+ a%d =o%tro2'
Unit 7IIIA =o%tro2' ! I%&)t0 -roce''0 Ea2idatio%0 O)t&)t0 Lo(ica2 Acce''0 -$,'ica2
Acce''0 Data1a'e0 Net+or30 E%viro%me%t0 B=-
Unit I/A Evide%ce co22ectio%0 Eva2)atio% a%d Re&orti%( Met$odo2o(ie'
Unit /A IT Strate(ie' a%d Ma%a(eme%t ! Or(a%i9atio%a2 'tr)ct)re'0 Lo%( Term a%d
S$ort Term -2a%'0 Steeri%( a%d Ot$er =ommittee'0 @R -o2ice'0 Se(re(atio% of d)tie'*
Unit /I = IT =rime'0 Eir)'e'0 Sec)rit,0 -rivac, I'')e'
Unit /II ABroad i%trod)ctio% to co%ce&t' a%d &ractice of E!=ommerce a%d Le(a2
Frame+or3 for E!=ommerce
S$ggested Reading"A
"* ED- A)diti%( =o%ce&t)a2 Fo)%datio%' a%d -ractice' ! Ro% We1er
2* A)diti%( i% a =om&)teri9ed E%viro%me%t ! Mo$a% B$atia
7* Late't =ISA Revie+ Ma%)a2 1, ISA=A0 USA
M.B.A. Semester IV
Tota2 "00 Mar3'
Co$rse No. >1D
.a:er No. = ///II
?ro$:A %3#3C3!.
.R6(CT R(.RT %N! 7I7% 7C(
9.roBect Re:ort #ased n Mar2eting3 )inancial3'RM3Information System
Management0
9.ractical training and .roBect wor20
;Bectives? To ma3e MBA St)de%t' a+are of t$e i%d)'tria2 e%viro%me%t 1, 'e2f
e4&erie%ce0 i% &2a%t trai%i%( i' e''e%tia2*
"# For t$i' ever, 't)de%t '$a22 $ave to )%der (o &ractica2 trai%i%( of 'i4 +ee3' i% a
&rivate < &)12ic < (over%me%t < 'emi . (over%me%t0 2ar(e 'i9e 1)'i%e'' or(a%i9atio%
d)ri%( vacatio% at t$e e%d of t$e 'eco%d 'eme'ter*
2# A ca%didate +i22 1e admitted to t$e III 'eme'ter &rovided $e < '$e $a' )%der(o%e
&ractica2 trai%i%(* @e < '$e '$o)2d ')1mit a certificate to t$i' effect to t$e U%iver'it,
De&t* <Sc$oo2< =o22e(e< I%'tit)te*
7# T$e ca%didate '$a22 after com&2etio% of t$e &ractica2 trai%i%( ')1mit eit$er a%
o1'ervatio% re&ort or a detai2ed &ro5ect re&ort (1a'ed o% t$e i% &2a%t trai%i%(# i% area
of &ro&o'ed '&ecia2i9atio%*
8# If a 't)de%t i' ')1mitti%( a% o1'ervatio% re&ort0 t$e co%ditio%' are a' fo22o+' ?
a# O1'ervatio% re&ort '$o)2d 1e ')1mitted at t$e e%d of IE 'eme'ter*
1# =a%didate '$o)2d carr, o)t a ')rve, &ro5ect d)ri%( IE 'eme'ter* T$e &ro5ect to&ic
'$o)2d 1e a&&roved a%d fi%a2i9ed 1, t$e ()ide* T$e ')rve, +or3 '$o)2d 1e re2ated
to t$e area of '&ecia2i9atio%* T$e ')rve, re&ort (&ro5ect re&ort# '$o)2d 1e
')1mitted at t$e e%d of IE 'eme'ter*
:# A St)de%t %ot ')1mitti%( o1'ervatio% re&ort 1)t t$e de'ire' of ')1mitti%( a &ro5ect
re&ort 1a'ed o% i% &2a%t trai%i%( '$o)2d fo22o+ t$e fo22o+i%( &roced)re*
a# St)de%t '$o)2d e4&re''2, 'tate t$e de'ire of &re&ari%( a &ro5ect re&ort a%d (et it
a&&roved from t$e ()ide*
1# St)de%t '$o)2d carr, o)t activit, of &re&aratio% of a &ro5ect re&ort 1a'ed o% i%
&2a%t trai%i%( i% III 'eme'ter i% co%'o2atio%' +it$ t$e ()ide*
T$e to&ic of t$e &ro5ect re&ort '$o)2d 1e i% t$e area of '&ecia2i9atio%* T$e &ro5ect
re&ort '$o)2d 1e ')1mitted at e%d of IE 'eme'ter* T$e St)de%t +i22 1e e4&ected to
+or3 )%der t$e c2o'e ')&ervi'io% of t$e &ro5ect ()ide* -ro5ect To&ic '$o)2d 1e i% t$e
area of '&ecia2i9atio% a%d '$o)2d %ece''ari2, i%c2)de fie2d+or3 i% additio% to 2i1rar,
't)d,* T$e &ro5ect '$a22 i%c2)de data co22ectio% data a%a2,'i' a%d i%ter&retatio% a%d
im&2icatio% for ma%a(eme%t deci'io%!ma3i%( i% t$e f)%ctio%a2 area co%cer%ed* T$e
't)de%t +i22 't)d, 2ive 1)'i%e'' 'it)atio% a%d )'e t$e 'ame a' i%&)t' i% &ro5ect
&re&aratio%* T$ere +i22 1e re()2ar &ro5ect c2a''e' (8 $o)r' a +ee3# i%c2)di%(
&re&aratio% for viva vice* T$e 't)de%t +i22 1e e4&ected to ma3e a &re'e%tatio% of t$e
&ro5ect to+ard' t$e e%d of t$e IE 'eme'ter o)t of t$e "00 mar3' a''i(%ed to t$e
&ro5ect re&ort0 &ro5ect +or3 +i22 carr, :0 mar3' a%d viva of t$e &ro5ect re&ort carrie'
:0 mar3'* -ro5ect re&ort +i22 1e a''e''ed 1, t$e i%ter%a2 teac$er for :0 mar3' a%d viva
of t$e &ro5ect +i22 1e arra%(ed 1, t$e @ead* T$e committee for co%d)cti%( viva!vice
for MBA at t$e e%d of IE 'eme'ter '$a22 co%'i't' of fo)r mem1er' of +$ic$ t+o +i22
1e e4ter%a2 mem1er' (o)t'ide )%iver'it, area# a%d t$e ot$er t+o +i22 1e form t$e
)%iver'it, area o%e of +$om '$a22 1e t$e &ro5ect ()ide a%d t$e ot$er o%e i' @ead of
t$e De&t* @ead of t$e De&t +i22 ')1mit a &a%e2 of "0 E4ami%er' to @o%* Eice
c$a%ce22or t$ro)($ t$e Director of t$e Sc$oo2 of +$ic$ t+o e4ami%er' +i22 1e
%omi%ated 1, t$e Eice c$a%ce22or a' &er '&ecia2i9atio%* T$i' e4erci'e i' &art of
I%ter%a2 A''e''me%t* * T$e &ro5ect re&ort '$o)2d 1e ')1mitted i% o%e =om&)ter t,&ed
co&, to t$e U%iver'it, < =o22e(e* No* St)de%t '$a22 1e &ermitted to ta3e admi''io% i%
III 'eme'ter )%2e'' $e < '$e ')1mit t$e im&2a%t trai%i%( certificate*

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