Tugas Supply Chain Management

Nama : Muhammad Rizki Ardiansyah

Kelas : S1 MTU 2012
Nim : 22411209
The design of new products in the supply chain
management perspective

In a supply chain perspective, the design of new
products is one of the vital function that is parallel with
other functions
such as material procurement, production, and
distribution.

According to Fisher, the function of the supply chain
is basically divided into physical function and
market mediation function.
Designing new products included in the group
market mediation function with market research
activities, and after-sales service.
said, because the design of the product is an
attempt to accommodate the aspirations of the
customers so that the products will conform to the
desired
Desire diverse customers and higher as well as
intense competition encourages companies to
increasingly innovative in creating new products.
Consumer tastes are dynamic with the ability to
anticipate supply chain life cycle resulting in
innovative products become increasingly shorter.
Product life cycles are getting shorter carries many
implications for how companies compete in the
market and how to manage supply chain activities.



Time To Market Factors For Competitive Advantage

In handling innovative products, speed of launching
new designs are very important.
Time To Market is the time between the idea of
product design in the product began to be
marketed.
The process from idea to design a search could be
ready to launch a long and frequent repetitions to
tailor the design to the latest information obtained
by the designer.
Phases of activity in the design of new products, in
general are:Idea Generation :

Business / Technical Assesment
Product Concept
Product Engineering & Design
Prototype Design
Test & Pilot Production
Manufacturing Ramp Up
Launch





The length of time between an idea to launch a new
product to markets vary from one product to the other
products.There are many ways you can do the company
to shorten Time To Market, is
1) The involvement of many parties including
representatives of the (functional) within the company
and external parties such as suppliers and customers,
2) good project management,
3) Team 3 solid product designer, dynamic, and
energetic, as well as,
4) technology that supports.

Keterlibatan pihak-pihak yang berkepentingan sangat
penting dilakukan seawal mungkin untuk menghindari
adanya perubahan mendasar pada rancangan produk
setelah memasuki fase-fase akhir





Dalam rangka mengurangi pengulangan-pengulangan
yang mahal dan lama, berbagai aktivitas yang terkait
dengan perancangan dan peluncuran produk baru
dikerjakan lebih dini.
1) Misalnya, perancangan proses manufaktur sudah
dimulai sebelum rancangan produk selesai dibuat.
2) Praktek yang melibatkan fungsi-fungsi lain sejak dini
dalam perancangan produk serta secara simultan
melakukan kegiatan yang tadinya dikerjakan secara
sequential (satu sesudah yang lain) dinamakan
dengan concurrent engineering






















Supplier Involvement Designing New Products

Traditionally, suppliers are often chosen after draft
Products are completed and ready for production.
Today, many companies are choosing suppliers
before Product design process begins so that the
supplier can be involved in product design.
They are required to give ten pliers input material
what is suitable for the design of new products and
whether The suppliers will be supplying material
needed.
Survey conducted by Handfield et al. (1999)
showed that the involvement of key suppliers clalam
process New product design offers significant
benefits.
Some of the benefits include cost savings materials,
improving the quality and compatibility of materials
with their designs, as well as reduction in design
time and manufacturing time.
According to Handfield & Nichols (2002), not all
suppliers have to involved early in the design of
new products.
Supplier for complex items and suppliers critical
need to be involved from the beginning, whereas
suppliers for materials or components that are
simple and relatively standard could be involved
only in the final phases of product design.
Of course, suppliers need to be INVOLVED early if
they have the skills (expertise) that can provide
significant input input in the development of new
products.


Financial Impact of New Product Delays

Financial Impact of Delay Delay in launching new
products into the market could
brought many negative effects.
First, competitors may also launch new products
and can capture market share early.
Second, an extension of time in designing new
products could resulting in huge cost overrun.
As a result, as shown in Figure 3.2, the company
not just late getting income (revenue) of new
products, but also have to cover the costs greater
development.
As a result, a slight delay in launching products to
result in a large enough market to delay the
company New point.oduk achieve breakeven
conditions


design for supply chain management

Nowadays transportation and inventory costs is
supply chain cost drivers (cost driver supply chain) that
large
portion.
Therefore, the things that need to be considered in
designing new products should not only issue easy
to manufacture, sell feasibility, cost, and time
development of the draft, but also other things such
as environmental aspects and aspects of the supply
chain management.
The design of products that consider supply chain
management is called design for SCM
In general design for SCM consider things like:
Ease to store, send, and restore the product
Design flexibility to changes in the customer
demand
Modularity: the number of components or the same
capital that can used to make different end products
Aspects of localization: the draft is concerned
whether or not most of the final assembly activities
(finalization) conducted in the area marketing
Reuseability of draft
Some large companies use the principles The in
designing their products.







Activities to complement the printer with user guide
speaking local (national) as well as the power supply
assembly called localization.
As shown in Figure 3.3 below, was HP
manufactures printers and perform localization
processes in the plant. Existing distribution centers
in various countries simply do distribution activities.
Due to the long delivery lead times, often demand
distributor turns on when the printer is in journey
from the factory to the distribution center.
However, because it is through the localization
process, the excess product in one country can not
be shipped to other countries (except by re-
localization process).
Given the costs incurred by the forecast errors Such
large enough, HP finally changing supply activities






Review

A product design is not just enough to be seen from
the aspect of technical production and marketing,
but also from aspekaspek supply chain
management.
New economic era characterized by intense
competition require many companies to launch
products new to the market quickly.
It takes not only the ability to produce a draft good
product, but also the ability to manage projects
elisien product design and effective. In addition, the
ability to manage the development and launch new
products to the market is also determined by close
cooperation between functions within the company
and active involvement of parties outside the
company, especially WHO suppliers will supply
components, systems, or modulmodul are ready to
be assembled.














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