The FB Report WF

THE FB ADS REPORT
The Facebook Ads Report

From the Desk of Gilberto Hernandez

The #5 Ways to Get Outstanding Results
With Facebook Ads Without Wasting
Your Money

Laser Target Your Best Customer, Cut in
Half Your CPC, Get ROI - Get Results.
Im not going to get into the old Facebook has some billion
users or tap into the billion social network and that crap. You
already know that, thats common sense.
This report is made to get you rocking with Facebook ads, to get
you ROI when you advertise. The best thing you can do is learn how
to turn advertising money into profits (so you dont rely to just
having afiliates, and depending on them to launch your stuf). FYI,
this is a STEP-BY-STEP DETAILED report for beginners, intermediate
and advanced marketers. This is what youre going to learn:
- Power Editor Introduction - Page 2 - 5
- Bidding and Targeting - Page(s) 5 - 19
- Ad design (image, headline, copy, direct response) - Pages 20
- 25
- Landing Pages + Bonus - Pages 26 - 29
1 SUPPORT@YOUTHEBESTGURU.COM COPYRIGHT 2014
THE FB ADS REPORT
Are you ready? Cool, lets get started.

The Power Editor:

I know the power editor seems confusing compared to the
super simple Ads Manager, but the Power Editor comes with the
exact same features, plus tons of others that will save you a lot of
time and energy.
(By the way, I have the new Facebook Campaign Structure, so if
my images look diferent than your interface, is that)
Alright, to start this, go to the Power Editor:
https://www.facebook.com/ads/manage/powereditor/
If this is your first time, you need to install it. You also need to
have Google Chrome.
THE FB ADS REPORT
Afer you download it and install it, thats how your power
editor should look.
Next step, download your ad data to the power editor:

THE FB ADS REPORT
This will download your campaigns, images, etc (if you have
them running, if this is your first time using the Power Editor, dont
skip this step, download your ad data too)
** NOTE ** You need to do this EVERY TIME you go to the
power editor and want to edit a new ad or campaign. So always
download your ad data, and ALWAYS upload it afer doing any
changes.
THE FB ADS REPORT
Now, lets get you familiar with the new Facebook Ad structure.
Facebook now allows you to have multiples ad sets inside your
campaign. For example:
Campaign: Eben Pegan Promo - CPC
Ad Sets: Video 1 Pre Launch - Right SideBar - CPC (4 Ads)
Video 2 Pre Launch - Right SideBar - CPC (4 Ads)
Ads: All your ads from your ad sets. in my case, Ill have a total 8
Ads.
This allow you to have multiple dates, ads, budgets and
targeting, now, Ill show later how to create your ads inside the
power editor as we do it step by step, for now, lets proceed to the
bidding.
Facebook Bidding:

Getting leads: Optimized CPC or Manual CPC
Getting sales: Manual CPC
Right Hand SideBar: Manual CPC
NewsFeed Ad: Optimized CPC or Manual CPC

And when it comes to creating your ad, you ask? Well, you need
to get into the mindset of advertising, and how to do it properly.
Heres what I mean (and this is extremely important)

THE FB ADS REPORT
Cost: How much Im spending.
Risks: Risks involves spending that.
Results: The result you want to get (opt-in or sale)
Measure: Tracking your results

The idea is to minimise, always, the lowest amount possible
your risk with any campaign.
It doesnt matter what level of expertise you have, advertising
is not about having a big budget, is all about doing things right.
I always start a new Facebook Campaign with a daily budget
of just $10.00, and by the way, I always watch my campaigns
closely to make sure Im getting impressions and clicks.
If I see my campaign is not getting impressions (and my ad
bidding is good, which Ill show you later) then I bump my
campaign to $20.00, however, since Im watching my campaigns
closely, on my first day I never spent the $20.00 - never. Only the
$10.00.
By doing this, I dont have to risk money when Im testing a new
campaign. So if is not working properly, I can pause it. I usually let it
run for 24 hours *minimum*, and my risk, is minimum too.
This way you dont have to worry about messing things up ;)
Measuring your results is crucial, you need to track your clicks,
your page trigger (so either use the Facebook Tracking Pixel, or your
THE FB ADS REPORT
own tracking tool. If youre promoting an afiliate product, make
sure their afiliate program comes with a tracking, if not, you can
use something like ClickMeter)
At the end of the day, is all about tracking to get results by
measuring your data in order to pause it, tweak it and scale it.
Now, be aware with scaling your campaign. Sure, you can
increase your daily budget and that will scale your impressions,
clicks and results. So for example, at a $10.00 per day budget
everything goes great, youre getting impressions, clicks and sales.
So if you decide to take the best ads and scale it to $15.00 per day
budget, and it goes great too, you start to get impressions, clicks
and sales. Now you scale it up to $20.00 per day, and youre still
making profit. So you decide to take it to the next level and get it to
$50.00 per day, but now, youre not getting sales and you have to
take it back.
Remember, all campaigns have a point where is not paying for
itself, this is why is so important to measure your results, before
and afer scaling.
Dont get scared, this is easy, all you need to do is watch the
performance of your ad, this is not something you leave running on
autopilot.
Next part is your actual Facebook Ad bidding, this is how much
youre going to bid for your ad.
THE FB ADS REPORT

Theres something you need to understand with this: Whatever
Max Bid Per Click you place, is *NOT* what youre going to pay,
thats how much youre willing to pay. If you have a good CTR (Ill
show you some % in just a moment) your CPC will be extremely
low.
My bid here is $0.70 CPC, and Im paying an average of $0.21
and $0.28 CPC. And yes, this is to an external website, and you can
see the ad on the next page.

THE FB ADS REPORT

Heres an example of the ad bid, suggested by Facebook:
As you saw previously, my bidding was $0.70. I always bid more
than the suggested bid - and yes, it may sound crazy, but Im not
paying nowhere near to my bidding.
The strategy that I use is to bid $0.5 to $0.10 more than the
suggested bid, my ads always get impressions, and always get
clicks (of course clicks are related to having a targeted audiences
and a good ad)
And in case youre wondering, yes I was using Facebook Ads to
promote Ebens Accelerate Launch.
And yes, you can promote stuf as an afiliate using Facebook (I
do it all the time), and when done correctly you can get on the
same level as Jef Walker, Dan Kennedy, Don Crowther, Jon Benson
and others 8+ figures gurus.
Check the next page, you can see the email Eben sent.
THE FB ADS REPORT

This is the heat I brought with just Facebook Ads during the
pre-launch: 218 opt-ins for just $100 for video 1 (pre-launch was still
going when I wrote this report) - $0.4c per lead.
THE FB ADS REPORT
If that doesnt get you all pumped to start advertising with
Facebook and building your list, I dont know what will.
Ok, lets talk about the Click-Through-Rate when advertising on
Facebook (and bare in mind, this are not the rules or something,
these percentages are more like to give you an idea, this is using my
data afer advertising).

Right Hand SideBar: 0.015% to 0.05%
Newsfeed Ad: 2% to 5+%

Your newsfeed ad should always have a much higher CTR,
because is in the way of their newsfeed. It gets noticed.
With this data, you think it will be better to only advertise on
the newsfeed? Nope, because your newsfeed is also more
expensive (besides, is never good to put all your eggs in one basket)
For example, when Im doing afiliate promotions I only use the
Right Hand SideBar, I only use the newsfeed when I have a bonus
THE FB ADS REPORT
for the product Im promoting, and, if thats the case, Ill use the
Newsfeed ad as a right hand sidebar ad too (see screenshots below
as an example of a newsfeed ad used as a right column ad)

THE FB ADS REPORT
So, youre probably wondering How the hell I get a good CTR,
right?
Pretty easy, you need two things:
1. Good, laser-targeted audiences.
2. A good Ad (image, headline, copy)

Thats it! Doing this is NOT complicated, getting the perfect
audiences it may look like a complicated process when you
compare that to the simple fan page targeting.
But think about it, lets say I want to create an add to promote a
product related to Facebook Ads. What can I do?
Well, I can target people who like get 10,000 fans and other fan
pages related to Facebook Ads, but, what happens to this ultra
targeted people?

THE FB ADS REPORT
You cant target these people with the normal Facebook Precise
Interests option. And those are over 4,836 targeted Facebook Users
you can market to.
Facebook groups are extremely powerful, if you do your
research properly.
Heres how to do it: (Note: You need to have the Facebook
Graph Search). In this example I used Groups joined by Gilberto
Hernandez"
If you join groups on Facebook, and those are related to the
product you want to advertise, then you can simply use them (Ill
tell you how in just a moment)

THE FB ADS REPORT
If you have friends related to your niche as friends on Facebook,
you can use Groups of Gilberto Hernandez's friends

Here we have the groups joined by my friends, the first one is
for my High-School Group, so clearly that is not going to work, but
the third one, The Laboratory is a new group I can target (And
THE FB ADS REPORT
most important is a targeted group of BUYERS, is like having a
buyers list at your fingertips, is that powerful)

You can also use the graph search to discover new fan pages:
Pages liked by people who like Brendon Burchard or Pages
liked by people who like Brendon Burchard and Perry Marshall
Theres so much stuf you can do with graph search, that I
decided to add the ones that I use at the end of the report.
Now, in order to advertise to those groups, you need their IDs,
the only way you can do this is with a Facebook Scrapper.
Theres a lot of talk about it, and let me tell you, youre not
doing anything wrong (in fact, you could do it manually by just
removing the www and adding graph. to the profile URL:
https://www.facebook.com/ghernandez17 -> https://
graph.facebook.com/ghernandez17
Now, at the same time you need to be careful and follow the
guidelines of Facebook. This is 100% secure, and we all do it - Yes I
do it, you can see it in the Eben Ad Bidding image a couple of pages
further back.
This subject is about Custom Audiences, with Facebook you can
upload a excel document that contains IDs of Facebook Users, or
emails (for example, your mailing list) and create an ad specifically
to them.
THE FB ADS REPORT
So you can download a CSV file from your autoresponder, and
upload it directly to Facebook and if they use the same email on
Facebook, an ad will be displayed to them.
And yes, this method is GREAT to either advertise your own
product or afiliate products to your list without bombarding them
with promotions.
But, what about these people on these groups How I can tap
into them and market to them?
If you go to https://www.facebook.com/ads/manage/
powereditor/ and click the Ad Tools menu, we can go to the
Custom Audiences Dashboard (You can do it too from the Ads
Manager)
THE FB ADS REPORT
Heres how it looks:
In order to create a new audiences, this is what you need to do:
1. Click the Create Audience Menu Tab.
2. Click the Custom Audience Option.
3. Select your type of audience (In this case, Data File
Custom Audience)
THE FB ADS REPORT
4. Fill the data, upload your file, agree with the terms and wait
until your audiences fully uploads to Facebook (youll get a
notification when they are ready to use)

How to Get Custom Audiences from a Facebook Group:
In order to do this, you need a Facebook Scrapper, here are the
two that I recommend:
- http://audiencemakr.com/ by Ryan Deiss - $47
- http://ironcloudmedia.com/slf/ by Ali G and Marcus Lim - $97

Get that one that fits your needs, I use both of them and both of
them are GOOD. And both of them can be used as a desktop app for
Windows or Mac.
THE FB ADS REPORT
Ad Design: Image, Headline and Copy:

I know you probably have seen some crazy Facebook images
for an ad, something like this:

Theres a say that I like, If They Zig, You Zag. And the best way
to represent this is with pictures.
See the next page:

THE FB ADS REPORT
Good examples of Direct Response, Non-Spammy, Look
Professional, Pre-sell Yourself Ads:

THE FB ADS REPORT
The Formula for a good ad?

1. A good image, forget the big boobs images, or showing
cash photos from stock images. Either use your face, or make an
image like the Sales Insanity example. You can use the infamous
red borders for your ad, but not limit yourself to just the red, try
with yellow, blue and green, and split test all your images.
2. The headline of your ad, try to either use a benefits like
the No More Product Launches ad example, or Work With Frank
Kern example. Another thing you can do is to do your ad with a
question:
3. The ad body copy, either pre frame and pre sell yourself
or tell what your product/bribe is all about. Include call to actions
like Click to See, Click to Buy - $XX, Click for Info, Apply Here
4. Look professional, think like a direct response marketer, try
to pre frame or pre sell your product. And always zig when others
zag ;)

THE FB ADS REPORT
The Formula for a good newsfeed ad?
THE FB ADS REPORT
A GOOD image (even better if it uses pattern interrupt - see Get
More Momentum example), make the copy readable by including
bullet points (see Mario Brown Page example), and use the 3 steps
copywriting formula:
1. Heres what I have
2. Heres what it will do for you
3. Heres what to do next
4. Plus, include who is this for, and who this is not for.
5. And a call to action, with of course, the link.

Tracking:

Create your conversion tracking pixel here: https://
www.facebook.com/ads/manage/convtrack

Click the Create Conversion Pixel and follow the instructions.
THE FB ADS REPORT
Creating Your Ad Using the Power Editor:

Creating an ad with the Power Editor its pretty simple actually,
heres what you need to do:
1. Create your campaign (Select the name, Buying type - I
recommend Auction - and Your objectives)
2. Then create your ad sets and write down your daily budget
and the dates when it will start running and when it will stop
(you can leave it running and pause them by yourself)
3. Then proceed to create your ads, by doing the creative, the
audiences and the optimization & pricing.
4. Afer creating your first ad, instead of doing the manual
process again, just duplicate the ad. That way you can change
the image or the headline quickly (or change whatever you
want faster, instead of creating the ad again). Afer doing this,
dont forget to upload the changes.
Heres what I recommend:
- Create multiple ads to split test the image
- Create multiple ads to split test the countries (United States,
United Kingdom, Canada, Australia, and, New Zealand - this varies
depending to you)
- Create multiple ads to split test audiences
- Create multiple ads to split test the headline
THE FB ADS REPORT
A good landing page:

Having a good landing when doing Facebook ads (or any
advertising, actually) is to have the page to match your ad.
This means your headline from your ad should match the
headline on your landing page. This is usually the most important
aspect when it comes to advertising and your landing page, the
headline is what grabs their attention, so if the headline is not good
enough or dont match the ad, they probably wont even read the
rest.

THE FB ADS REPORT
Graph Search Cheat sheet:

Pages liked by people who like PAGE NAME
Pages liked by people who like PAGE NAME and PAGE NAME
Pages liked by NAME
Pages liked by GENDER who like PAGE NAME
Pages liked by people who live in COUNTRY who like PAGE
NAME
Pages liked by people over the age of NUMBER who like PAGE
NAME
Pages liked by my friends
Pages liked by NICHE who like PAGE NAME
Groups of people who like PAGE NAME
Group of members who joined GROUP NAME
Group of people who like NICHE and like PAGE NAME
Groups of people who joined GROUP NAME and like PAGE NAME
Groups joined by people who like PAGE NAME

*** Want to Join a Facebook Group where you can get my
help, personally, everyday, plus Join other Facebook
advertisers to share and learn whats working now and form new
alliances? ***
See the next page
THE FB ADS REPORT

You may get overwhelmed or need help when advertising,
perhaps you may have a question or just want to consult the
performance of your ad or your marketing. Join the Fb Ads
Brainstorm Facebook Group
It costs $47/month nothing for War Room Members for access
and you can get:

- Access to brainstorm with me and other members
- Form new alliances and strategic JVs with other members
- Get help anytime you want from me or other members
- Get me to consult your ads/marketing/campaigns/funnels and
to promote your product (if it is a good fit)
- Exclusive group-members only training, webinars and Q&A
- Exclusive access to discounted products before the public get
them at full price, masterminds, VIP Treatment and more.

> https://www.facebook.com/groups/adsbrainstorm/
THE FB ADS REPORT
I hope you enjoyed this report, now go and make some money!
Talk Soon,
Gilberto Hernandez. (Click to add me on
Facebook if you want)
Direct Response Marketing Consultant in
Venezuela.


The FB Report WF

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