Proposed Structure for MBA Curriculum in

University of Jammu w.e.f August 2010 (Academic Session)

Semester 1
Course
No.
Title Marks
101
Managerial Economics 100
102 Fundamentals of Marketing 100
103 Legal Aspects of Business 100
104 Management Processes & Organizational Behavior 100
105 Accounting for Managers 100
106 Computer Applications in Management 100
107 Business Research Methods 100
108 Written Analysis of Cases (WAC) 50
109 Viva Voce
Seminar on Basic Banking
50
Semester 2
Course
No.
Title Marks
201 Business Ethics and Environment 100
202 Marketing Management 100
203 Management Science for Decision Making 100
204 Human Resource Management 100
205 Financial Management 100
206 Operations and Materials Management 100
207 Management Information and Decision Support
Systems
100
208 Advanced Research Methodology 50
209

Personal Growth Lab & Interpersonal Effectiveness

50
210 Viva Voce
Seminar on Investment Products
50

Semester 3
301 Strategic Management 100
302 Viva Voce 50
303 Summer Training Report 60
304 Summer training Presentation 40
Note: Any three papers from the Major Group
Any two papers from the Minor Group
Marketing Group:
Course No. Title Marks
311 Consumer Behaviour 100
312 Sales and Distribution Management 100
313 Integrated Marketing Communication 100
314 Brand Management 100

Finance Group:
Course No. Title Marks
321 Security Analysis and Portfolio
Management
100
322 Management of Financial Services 100
323 Working Capital Management 100
324 Quantitative Finance 100

Human Resource Group:
Course No. Title Marks
331 Strategic Human Resource Management 100
332 Management of Industrial Relations 100
333 Organisational Change and Intervention
Strategies
100
334 Organisational Psychology 100

Operations, Information and Technology:
Course No. Title Marks
341 Business Process Reengineering 100
342 Supply Chain Management 100
343 Enterprise Resource Planning 100
344 Management of Technology, Innovation and
Change
100


Others




Semester 4
401 Project Management 100
402 Seminar on Contemporary Issues in Management 50
403 Viva Voce 50

Note: Four papers from the list, Minimum 2 from the Major Group and 1 from the Minor
Group to be selected.
Human Resource Group:
Course No. Title Marks
411 Human Resource Development Systems and
Strategies
100
412 Cross Cultural Management 100
413 Expatriate management 100
414 Performance and Compensation Management 100

Finance Group:
Course No. Title Marks
421 Financial Decision Analysis 100
422 International Financial Management 100
423 Risk management 100
424 Management of Financial Institutions 100

Marketing Group:
Course No. Title Marks
431 International Marketing 100
432 Services Marketing 100
433 Retail Management 100
434 Strategic Marketing 100


Operations, Information and Technology:
Course No. Title Marks
441 Electronic Commerce 100
442 Customer Relationship Management and
Business Intelligence
100
443 Strategic information Systems and
Knowledge management
100
444 Database Management Systems and
Administration
100

Others:
Course No. Title Marks
451 Entrepreneurship and Small Scale Industries
Development
100
452 Tourism and Hospitality Management 100