An Insiders Guide

An Insiders Guide
To Writing Articles
To Writing Articles
by John Colanzi
(c) 2006 All Rights Reserved
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Table Of Contents
ntrod!ction
"hat #o!$ll %eed
An Article "riter$s &indset
Finding 'ot Topics
(asic Article Template
'ow To )reate *iller Titles
The +pening
The (od, +f #o!r Article
The )lose
#o!r Reso!rce (o- +r (io.
A Tip From The A!thor
Introduction
'ave ,o! ever wondered what separates the big name g!r!$s from the average
small marketer. t$s obvio!s/ if ,o! think abo!t it.
The big marketers all write. "hether it$s articles or e(ooks/ the, all take
advantage of the power of the written word.
The, know that a!thors are are a!tomaticall, considered a!thorities. The
average person thinks whatever the, read is tr!e. The person writing it m!st be
an e-pert.
0isten to what 1oe 2itale has to sa, abo!t it. 3The a!thor is the a!thor4it,.5
6rett, strong words from 3&r. Fire.5
The, also know that writing is e-tremel, prestigio!s. "riting is the fast4track
to fame. +!r societ, places a high val!e on writers.
Think abo!t those two facts. "hile most marketers are tr,ing to promote
prod!cts and services/ the savv, marketers are promoting themselves/ thro!gh
writing.
n their 7!est to stand head and sho!lders above their competitors/ the, write.
t 8!st makes sense.
f given a choice between handing their hard earned dollars to an anon,mo!s
marketer or spending it with a recogni9ed a!thorit,/ the a!thorit, will grab the
sale nine times o!t of ten.
:o how can ,o! get on the fast4track to fame and fort!ne.
:tart writing informative articles. t$s the easiest wa, to get ,o!r feet wet and
to start branding ,o!rself as an e-pert.
As ,o!r abilit, increases and ,o!r name starts becoming recogni9able/ tr, some
more ambitio!s pro8ects. "rite a series of email lessons. ;et started on ,o!r
first free e(ook.
<on$t wait for ever,thing to be perfect. :tart writing and correct co!rse as ,o!
go. #o!$re not tr,ing to be the ne-t :hakespeare.
f ,o! are serio!s abo!t ,o!r b!siness and want to stand o!t from the
competition/ start writing toda,. t$s ,o!r shortc!t to fame and fort!ne.
What You'll Need
There are a co!ple of things ,o!$ll need before ,o! start writing ,o!r articles.
=. The first thing ,o! sho!ld have is a website. t ma, seem obvio!s/ b!t if ,o!
intend on r!nning a s!ccessf!l online b!siness a website is essential.
f ,o!$re in need of hosting an affordable 7!alit, sol!tion is H ost4profit .
2. The other m!st have tool is a 7!alit, a!to4responder. $ve tried hosting m,
own a!to4responder on m, website and !sing an a!to4responder service and $ve
fo!nd that the advantages of !sing a service o!t wa,s the cost.
For 7!alit, service recommend Aweber
"riters &indset
(efore ,o! write ,o!r first article ,o! need to decide what ,o! want to
accomplish with ,o!r articles.
#o! have to determine ,o!r niche market and how to position ,o!rself as an
e-pert in that area.
&an, marketers fail beca!se the, allow themselves to be blown to and fro like
a ship lost at sea.
#o!r goal is to set ,o!rself apart from the tho!sands of other marketers o!t
there.
"hat do ,o! think of when ,o! hear the name ;ett,.
+il
'ow abo!t (ill ;ates.
&icrosoft
+n the nternet it$s called branding.
#o!r goal is to brand ,o!r name as an e-pert in ,o!r field.
>ver, article ,o! write sho!ld reinforce that idea.
"hen deciding on what to write make s!re ,o! keep ,o!r long 4term goal in
mind. 0eave no room for conf!sion.
>ver, time a reader sees one of ,o!r articles/ the, sho!ld immediatel, think of
,o! as the e-pert.
#o!r articles are promoting ,o!.
indin! Hot Topics
A common 7!estion beginners have is/ ?"hat sho!ld write abo!t.?
Finding hot topics to write abo!t is easier than ,o! think.
#o! have to think like ,o!r a!dience.
"hat do the, want/ need or desire.
:o/ how do ,o! know what the, want.
"hat do ,o! want.
An, problem ,o!$ve overcome has more than likel, been faced b, ,o!r reader.
:tart st!d,ing the articles in the newsletters ,o! receive and ,o!$ll get a 7!ick
idea of what topics are in demand.
&an, times ,o! can take an idea that$s been disc!ssed b, another a!thor and
cover the sol!tion from another perspective.
>ver, problem is an opport!nit, for ,o! to enhance ,o!r e-pert stat!s.
:tart looking for problems to solve and ,o!$ll never r!n o!t of ideas.
:pend some time in the online for!ms ever,da, and ,o!$ll come !p with more
ideas than ,o! co!ld ever hope to write abo!t in a lifetime.
An article writer is an e-pert problem solver.
+nce ,o! become know as a problem solver/ ,o!$ll alwa,s be in demand.
The world will beat a path to ,o!r door.
(asic Article Template
There$s a simple s,stem for creating 7!alit, articles on demand. +nce this
form!la becomes second nat!re/ ,o!r articles will practicall, write themselves.
'ere$s a basic o!tline that !se for writing articles.
A. Title
(. +pening :entence
). The (od,
<. The close
>. #o!r reso!rce bo- or bio.
>ver, article ,o! create sho!ld follow this format.
'ow To )reate *iller Titles
"hen first started writing articles the biggest mistake made was not pa,ing
eno!gh attention to the title.
#o!$ve onl, got one shot at grabbing a reader$s attention and compelling him or
her to read ,o!r article.
The secret of writing titles that sed!ce the reader into reading ,o!r articles is
to appeal to his or her self4interest.
#o! title m!st sp!r the reader to action b, showing the reader what benefits
the,$ll derive from reading ,o!r article.
+ne e-tremel, effective title is the 'ow To.
Readers are instantl, drawn to a how to title that will solve one of their
pressing problems.
>-amples of that have worked well for me are@
How To Explode Your Opt-In List With The Internet Two Step!
How To Harness The Power Of Residual Incoe
How To !rand Yourself On " Shoestrin# !ud#et
Another powerf!l method of grabbing a reader$s attention is b, asking a
7!estion. This t,pe of title appeals to the reader on an emotional level.
%otice/ when ,o!$re reading the following e-amples/ how ,o! s!bconscio!sl,
have a tendenc, to answer the 7!estion in ,o!r mind.
Are #o! )ommitted To #o!r F!t!re.
Are #o! n )ontrol +f #o!r &ind.
Are #o! Read, To :top "orking.
The third t,pe of title emplo, is the )ommand.
The command immediatel, foc!ses the reader$s attention on ,o!r title.
:ome e-amples are@
Forget The ',pe ... 0et$s ;et RealA
Take Time To :mell The Roses...
:et #o!r ;oal ... Take Aim ... Fire
also !se titles that contain n!mbers in them.
&an, times $ll combine the word secrets with a n!mber.
'ere are some titles $ve had s!ccess with.
These are also the titles that !s!all, end !p making e-cellent email co!rses/
books and reports.
Fo!r :teps To :!ccess
B :ecrets To 'igh 6erformance Thinking
=0 :ecrets For &ining %etwork &arketing ;old
The +pening
+nce ,o!$ve grabbed their attention with ,o!r killer headline/ ,o! m!st have a
powerf!l opening sentence to keep them reading.
"h,.
(eca!se readers have short attention spans and it$s the 8ob of ,o!r opening
sentence to compel them to read ,o!r article.
&an, times $ll !se a 7!estion. 'ere are some e-amples from m, articles.
"hat is s!ccess.
"hat$s in a name.
Are ,o! read, to take ,o!r b!siness to the ne-t level/ or looking for e-c!ses to
cash in ,o!r chips.
$ve hooked the reader with the 7!estion and the,$re going to keep reading to
find m, answer.
Another method !se is to make a bold statement in m, opening sentence.
The reader is compelled to keep reading and find o!t if deliver.
:ome bold openings $ve !sed are@
+!r minds are like high performance race engines.
:ometimes $m so d!mb it ama9es me.
This article might get me shot/ b!t have to get this off m, chest.
The (od, +f #o!r Article
The bod, of ,o!r article is where ,o! deliver on the promises ,o! made in ,o!r
title and opening sentence.
This is where ,o! deliver the goods.
#o! m!st give the reader specific/ practical ideas that the, can appl,
immediatel, to solve their problem.
)reate mental pict!res in the reader$s mind.
Appeal to all his or her senses.
'ere$s an e-ample of an article that received a lot of positive feedback/
beca!se readers act!all, e-perienced what was sa,ing.
&ake #o!r Ads :i99le C :k,rocket #o!r :ales
b, 1ohn )olan9i
<o ,o!r ads si99le.
f ,o!$re like the average marketer the, probabl, don$t.
Read some of the ads that are in the e9ines ,o! read/ or the emails ,o! receive
and ,o!$ll reali9e how man, of them are 8!st the same old/ same old.
t$s not 8!st the average marketer that$s writing bland !ninspiring ads.
Remember the big <ot )om ads that bombed d!ring the :!per (owl a few ,ears
back.
The, tho!ght that throwing big mone, aro!nd was the answer.
The, tho!ght being slick and c!tes, was the answer.
The, were dead wrongA
f ,o! want to write effective ads/ ,o! have to keep in mind@
D "e all think in pict!res
D "hen there$s a choice between logic and emotion/ o!r emotions alwa,s win.
D There are onl, two reasons an,one will take action.
A. To move toward pleas!re
(. To move awa, from pain
%o matter how comple- or sophisticated ,o! and think we are/ deep down we
all have similar hopes/ dreams and desires.
remember growing !p/ how m, mother instinctivel, knew these r!les.
&, parents had a bar in the co!ntr,.
<!ring h!nting season/ all the weekend warriors wo!ld stop in o!r bar. The,
were on their wa, to their big advent!re and we were a stop off point.
These cit, people were f!ll of e-pectations of the big h!nt to come/ b!t the,
also knew the, wo!ld be o!t in the cold and snow/ hoping to bag their big
game.
+nce there were eno!gh of them in the bar/ m, mother wo!ld walk into the
kitchen and start rattling the pots. A little while later she wo!ld start
simmering the so!p.
#o! co!ld see their faces react when the, started smelling that so!p cooking.
(!t m, mother wasn$t going to leave an,thing to chance. As soon as the so!p
started getting warm/ she$d call me and sa,/ ?'one,/ ,o! want something to
warm ,o!r bell,.?
Talk abo!t si99le.
Then wo!ld do m, part/ altho!gh at the time didn$t reali9e/ what was going
on. $d sa,/ ?&omm,/ this is good.?
"ell that was the clincher.
Those h!nters weren$t seeing 8!st a bowl of so!p an,more/ the, saw@
EF *eeping warm on a cold da,.
EF The, were read, to e-perience/ ?co!ntr, cooking.?
&an alive she co!ldn$t keep !p with the orders.
:he had 8!st taken an ever,da, bowl of so!p and made that p!pp, si99le.
'ow abo!t ,o!.
<o ,o!r ads si99le/ or do ,o! 8!st tr, to sell the same old/ same old.
<on$t/ write the same boring ads.
&ake ,o!r ads si99le.
&ake the reader pict!ri9e the benefits. ;rab them b, the
emotions and make their mo!ths water.
:tart making ,o!r ads si99le and watch ,o!r sales sk,rocket.
<o ,o! think after reading that article ,o! !nderstand what it means to make
an ad si99le.
The same concept applies to article writing.
&ake ,o!r articles si99leA
#o!r )lose
The last lines of the article are designed to reinforce the theme of ,o!r article.
<on$t leave ,o!r reader hanging. &ake s!re ,o! end with a definitive
statement.
:ome closes $ve !sed are@
These fo!r steps ma, seem simple/ b!t follow them and the,$ll take ,o!
an,where ,o! want to go.
)ommit or perish.
1oin me in the problem solving b!siness and ,o!$ll never look back.
Take note of the fact that all the closes are straight and to the point.
#o!$re the e-pert.
>nd ,o!r article with a!thorit,.
Your "esource #o$ Or #io
The two step has been the bread and b!tter for small mail order dealers for
,ears. The, write a small classified or one inch ad and b!ild their list an in7!ir,
at a time.
There are a co!ple problems for the new mail order dealer !sing this method.
=. There$s a large time lag between placing their ads and receiving responses.
2. The, need eno!gh mone, to cover their losses on the initial ad. The, either
had to offer a free item or keep the cost !nder GH.
The ama9ing power of the nternet has eliminated these problems. %ow
marketers can test their offers/ give awa, freebies and do it at no cost.
The time lag has been virt!all, eliminated. &an, e9ines are p!blished dail, and
,o!r article can travel the globe in the blink of an e,e.
love what call the ?nternet Two :tep.? t p!ts the old method to shame.
t$s totall, free.
#o! can e-pose ,o!r ideas to =/000/000 readers or more for the price of ,o!r
online connection.
:o what is the ?nternet Two :tep.?
t$s a method of getting the ma-im!m benefit from ,o!r articles/ !sing ,o!r
reso!rce bo- at the bottom of ,o!r article.
<ecide what ,o!r best freebie is.
t can be an ebook/ a report/ a nice software program or even offer a free ad.
(!ild a simple reso!rce bo- letting ,o!r readers know abo!t the free offer.
The link in ,o!r reso!rce bo- sho!ld lead to a web page with a simple email
capt!re form.
#o!r email capt!re form sho!ld lead to a follow !p a!toresponder series. t can
be for ,o!r e9ine/ or a series of sales letters promoting a specific program or
offer.
$ve been !sing this simple two step method for ,ears now and it$s like having
Free >9ine Advertising +n :teroids.
:ample Reso!rce (o-es
DDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDD
)op,right (c) 1ohn )olan9i.
1ohn has been writing on the nternet for over I ,ears
and has a special gift for ,o!. ;rab ,o!r complementar,
cop, of the =2=4page book which reveals the 2000 ,ear
old secrets of mental master, and personal transformation.
2isit@ http@JJwww.pathtotransformation.com
DDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDD
)op,right (c) 1ohn )olan9i.
1ohn has been writing on the nternet for I ,ears
and has a special gift for ,o!. ;rab ,o!r complementar,
of the 2K4page book which took the nternet b, storm.
2isit@ http@JJwww.8ohncolan9i.com
DDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDD
A Tip From The A!thor
(efore we end want to add two tips.
=. "rite to one person.
"rite as if ,o! were sitting down with ,o!r best friend and e-plaining a new
idea.
2. "hen possible !se a stor, to emphasi9e ,o!r point.
%ow that ,o! know the basics of article writing/ the onl, thing left is to start
writing. t$s like an, other skill the more ,o! do it/ the easier it gets.
n real estate the chant is location ... location ... location.
n honing ,o!r skills as an article write/ the chant is write ... write ... write.
"ishing #o! :!ccess/
1ohn )olan9i
http@JJwww.8ohncolan9i.com
&!st 'ave Reso!rces
%ow that ,o!$ve learned the nsider :ecrets To "riting Articles ,o!$ve given
,o!rself a decisive edge over the average marketer.
$ve p!t together some reso!rces that wish had when started article writing
nine ,ears ago.
The,$ll save ,o! time and help ,o! make more mone,. The,$ll compel ,o! to
become an a!thor4it, and p!t ,o! on the fast track to s!ccess.
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Write "n "rticle " $a%
Write a professional-0ualit% article for fae1 fortune or we. traffic in one da%' -ail-safe
ethod that an% one can use!
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$m s!re ,o!$ll agree these reso!rces will p!t ,o! on the ast Trac% To &uccess.
"ishing #o! :!ccess/
1ohn )olan9i
http@JJwww.8ohncolan9i.comJ
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