Search Engine

Optimization
(SEO)
Presentation by
Celina Jonesi
SEO Company in India- KG Tech
SEO
Iterative process
Dynamic environment
Art
Science
2
What is Search Engine
Optimization?
SEO is short for search engine optimisation.
As the term implies, Seo india is all about
optimizing a website to gain maximum visibilit
within the search engine results.
SEO ta!es time and effort. "o not be fooled
b e#mails turning up unannounced in our
inbox, promising instant SEO results.
Variation in Approaches
White Hat
Abide by terms and conditions set forth
by
search engines
!ac" Hat
reaches search engine terms and
conditions
#ay provide short$term gains
%o& r&n the ris" of being pena!ized
by search engines
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De'ning S&ccess ((onte)t)
Search$*riend!y (SEO)
High ran"ing
+erms and conditions set by
search engines (,oog!e-%ahoo-
#S. Search)
/ser$*riend!y
Site m&st satisfy the needs of
visitors
0ers&asive
0ro'tab!e for site o1ner
5
SEO
Once ou have realised the need for decent SEO on our
website ou should approach the issue seriousl. We
see man clients who have dabbled with SEO, mabe
using information the have gleamed from $ou%ube
and other sources but the trouble is a lot of information
on $ou%ube is either completel wrong or out of date
and some of the advice can actuall harm the position of
our website within the search engines .
&ncreasingl people use 'oogle to search for products or
services rather than traditional sources such as $ellow
(ages local seo . & cannot even remember the last time &
loo!ed at $ellow (ages. So if ou want to get more
customers the obvious wa to do it is b getting our
website found easil in 'oogle.
Search Engine Operations
23 ,ather (ontent
(ra1!er or spider moves rec&rsive!y
do1n!oading content
43 &i!ds sophisticate inde)
53 Individ&a! 1eb searches r&n
against
inde)
6es&!ts are retrieved and ordered
0age6an" 7 6e!evance
7
SEO Optimization
8
SEO Optimization
(ategories
8ey1ords
8ey1ord se!ection and "ey1ord$rich
te)t
(ra1!er
A cra1!er$friend!y site navigation
scheme
9in"s
9in" pop&!arity
9
(ra1!er$friend!y
Engine spiders are primitive
beings
choose simp!icity over comp!e)ity
,oa!
A!! yo&r 1eb pages seen by cra1!ers
,oog!e: enter in searchbo)
;a!!in&r!:&te)as3ed&<
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PROCESS: Search Engine Optimiation
Off (age small business seo are the best wa to get more
website traffic. Off page factors include relevant bac! lin!s
to the website, as well as anchor text. )ac! lin!s are ver
important for 'oogle for generating traffic to the website
On#(age factors are related directl to the content and
structure of the website. On#page optimization involves
modifing !eword fre*uenc in the +,-, Optimizing %itle,
.eadings, .pertext -in!s and )od text.
S&ggestions to be (ra1!er
*riend!y
+raditiona! =a href> tag
8ey1ords in s&bfo!der names
#inimize ?&antity of s&bfo!ders
(ross !in" re!evant terms and
phrases
1ithin the site
#&!tip!e paths to pages to
e!iminate orphans
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Avoid or #inimize: #ay
.egative!y
Impact (ra1!er
*!ash (s!o1 to !oad and di@c&!t
to
navigate)
*rames
Aava navigation
Session ID to trac" visitors
e)act same +it!e tags on every
page
set to re?&ire a coo"ie 1hen a
visitor
gets to the page
13
9in" Deve!opment Inbo&nd
9in"s Impact 0age6an"
0age6an" (0op&!arity- importance)
.&mber and ?&a!ity of !in"s
pointing to a
1ebsite
#eas&re of &sef&!ness of site
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9in" Deve!opment
+radeoBs
Advantage
it is dynamic- c&m&!ative- and di@c&!t
to
imitate
Disadvantage
ta"es time (vs3 advertising)
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9in" Deve!opment
Approaches
(White Hat)
C&a!ity content to start 1ith
(&!tivate ?&a!ity !in" (not ?&antity)
egin 1ith 1eb directories
Harness on!ine p&b!icity
/se !ogs and for&ms 1ise!y
Investigate competitors
/nderstand their strategy
On!ine p&b!icity- b!ogs and for&ms
See inbo&nd !in"s (D!in":domain3comD
in ,oog!e- D!in"domain:domain3comD
in %ahoo)
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Search Engine +erm and
(onditions
,oog!e
%ahoo
#S. Search
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SEO Company in India- KG Tech
/' %ech0the registered SEO compan in &ndia1, which started
as a freelancing services to help retailers sell products online in
2334, has grown into a complete digital branding services
providing solutions on SEO, SE5, S5O 6 related business
re*uirements. &t was not a plan, but consistent growth of search
engines and social medias, launch of new mar!eting platforms
ever ear or two, shift of customer base to online and growing
demands of businesses to create a reputable brand online has all
brought us to where we are toda, ofcourse with our efforts and
the trust that our customers have on us. We are extremel
client#friendl compan wor!ing on customized solutions for
ever pro7ect. 8or 5ore &nformation visit9 SEO :ompan in
&ndia call us9 ;<=>4?@<233<3 , ;<=??2?A@3B<A
!"ESTIO#S