EMPIRICAL PROJECT REPORT ON

STUDY OF COMPARATIVE ANALYSIS BETWEEN SAMSUNG AND

NOKIA

A Project Report Submitted In Partial Fulfillment of the Requirements
For The Award of the
MASTERS OF BUSI NESS ADMI NI STRATI ON
TO
M.S. RAMAIAH MANAGEMENT INSTITUTE
BY
VIGNESHWARAN. T 12MB7813
MBA (UoM) 2012-2014
Under the guidance of
Prof. Swati Basu Ghose
Year 2012 - 2014






M.S. RAMAIAH MANAGEMENT INSTITUTE
NEW BEL ROAD, BANGALORE-560054
CERTIFICATE

This is to certify that this report of Final Project submitted by Vigneshwaran.T, in partial
fulfillment of the requirements for the award of the Masters of Business Administration to
M.S. Ramaiah Management Institute is a record of bonafide training carried out under my
supervision and guidance and that no part of this report has been submitted for the award of any
other degree/diploma/fellowship or similar titles or prizes.








GUIDE
Signature:

Name:
Qualifications:


Programme Head Signature

STUDENTS DECLARATION

I hereby declare that the Project conducted under the guidance of Prof. Swati Basu Ghose
submitted in partial fulfillment of the requirements for the MASTERS OF BUSINESS
ADMINISTRATION (UoM) to M.S. Ramaiah Management Institute is my original work and
the same has not been submitted for the award of any other Degree/Diploma/Fellowship or other
similar titles or prizes.









Place: Bangalore (VIGNESHWARAN. T)

Date: Reg. No. 12MB7813






ACKNOWLEDGEMENT

I extend my special gratitude to our beloved Dean, Dr. H. Muralidharan, Academic Head,
Prof. V. Narayanan and Program Head, Dr. Triveni P for inspiring me to take up this project.

I wish to acknowledge my sincere gratitude and indebtedness to my project guide Prof. Swati
Basu Ghose of M.S. Ramaiah Management Institute for her valuable guidance and
constructive suggestions in the preparation of project report.

I express my deep sense of gratitude to my family members and to my dear friends for their
support and encouragement during the entire course of study.









VIGNESHWARAN. T



Contents
SL.NO PARTICULARS PAGE No.
1 1 -INTRODUCTION 1-7
2 1.1 PROBLEM DEFINATION 1
3 1.2 RESEARCH OBJECTIVES 5
4 1.3 RESEARCH METHODOLOGY 5
5 1.4 LIMITATIONS 7

6 2 - CHAPTERS

7 2.1.1 LITERATURE REVIEW 8
8 2.2.1 COMPANY AND INDUSTRY PROFILE 22
9 2.3.1 DATA ANALYSIS AND IMPLEMENTATION 37
10 2.4.1 FINDINGS 48
11 2.5.1 CONCLUSIONS AND SUGGESTIONS 50
12 BIBLIOGRAPHY 53
13 ANNEXURES 54

LIST OF TABLES AND GRAPHS:
SL.NO PARTICULARS PAGE No.
1 Age 38
2 Do you own a mobile phone? 39
3
How many mobile phones do you own?
40
4 Which brand and model do you own? 41
5
How long have you been using your current mobile
phone?
42

6
What feature in a mobile phone attracts you the most?
Rate them on a scale a of 1-5.
43
7
Choose between Nokia and Samsung, which is the better
mobile based on following:
44
8
How satisfied are you with the mobile phone you are
using?
45
9 Do you plan to change your mobile phone? 47