Search Engine Optimization (SEO)

Presentation by
Sunitha
SEO Company in India- KG Tech
What is Search Engine Optimization?
SEO is short for search engine optimisation. As
the term implies, Seo india is all about optimizing
a website to gain maximum visibilit within the
search engine results.
SEO ta!es time and e"ort. #o not be fooled b
e$ mails turning up unannounced in our inbox,
promising instant SEO results.
SEO
Once ou have realised the need for decent SEO on
our website ou should approach the issue
seriousl. We see man clients who have dabbled
with SEO, mabe using information the have
gleamed from %ou&ube and other sources but the
trouble is a lot of information on %ou&ube is either
completel wrong or out of date and some of the
advice can actuall harm the position of our
website within the search engines .
'ncreasingl people use (oogle to search for
products or services rather than traditional sources
such as %ellow )ages loc a l seo . ' cannot even
remember the last time ' loo!ed at %ellow )ages. So
if ou want to get more customers the obvious
wa to do it is b getting our website found easil
in (oogle.
Overview* Search Engine Optimization
Search engine optimization +SEO, is the process of
improving the volume and -ualit of tra.c to a web
site from search engines via /natural/ +/organic/ or
/algorithmic/, search results.
SEO helps to ensure that a site is accessible to a
search engine and improves the chances that the
site will be found b the search engine.
't is the process of choosing targeted !eword
phrases related to a site, and ensuring that the site
places well when those !eword phrases are part of
a Web search.
&he practice of designing web pages so that the
ran! as high as possible in search results from
search engines.
SEO helps to ensure that a site is accessible to a
search engine and improves the chances that the
site will be found b the search engine.
(oals* Search Engine Optimization
0Achieving a high ran!ing on the search engines
01oost sales 2 'ncrease our return on investment
0'mprove our competitive edge
0Expand customer base and target audience
0(rowth in site tra.c
SEO and 3O' +3eturn on 'nvestment,
'n terms of the return on investment, search
engine optimisation o"ers fantastic returns. 'f ou
simpl place a large advert in sa %ellow )ages it
will sit there for a ear but once printed ou cannot
change it to meet changing circumstances and ou
cannot improve it. &he great thing about search
engine optimisation is that ou should alwas be
thin!ing about twea!ing the focus of the
optimisation so ou get exactl the results ou
re-uire.
&he cost of search engine optimisation is minimal.
&he results however can be a complete game
changer for our business. Obviousl no one can
guarantee an increase in business as result of
successful search engine optimisation, however it
stands to reason that if ou4re eas to 5nd on
(oogle and people are loo!ing for our product or
service on (oogle then people are going to tr ou
rather than our competitors so ou have a much
better chance of increasing our levels of business.
hat is possib!e "ith SEO
't is important to realise the limitations of search
engine optimisation techni-ues. &here are a lot
of companies sending out spam emails which
ou will probabl have received o"ering to get
ou onto the 5rst page of (oogle b this time
next wee!. &his is patientl rubbish. (ood SEO
ta!es e"ort and good SEO ta!es time. &he
timescale for seeing bene5ts from careful
search engine optimisation of our website is
wee!s and months rather than das.
P#OCESS$ Search Engine Optimization
O" )age small business seo are the best wa to get
more website tra.c. O" page factors include
relevant bac! lin!s to the website, as well as anchor
text. 1ac! lin!s are ver important for (oogle for
generating tra.c to the website
On$)age factors are related directl to the content
and structure of the website. On$page optimization
involves modifing !eword fre-uenc in the 637,
Optimizing &itle, 8eadings, 8pertext 7in!s and 1od
text.
Onsite and o%site SEO
Whenou are optimizing our website for
search engine
visibilit there are two distinct aspects to the
optimization.
On$site optimization refers to an changes that
ou ma!e to the actual content of the website.
&his on$site optimization ma relate to the text
that our visitors can see when the visit our
website or it ma relate to the code behind the
website that the search engine will see, but
that our visitors will not necessaril view.
9or instance, as we will see elsewhere, within the
:head4 section of the 8&;7 code for each page
of the website, ou ma optimise the title,
description and !ewords. &here are also man
other on$site optimisation opportunities, such as
using header tags and alt tags.'n man was
the most important part of on$site optimisation
is to ma!e sure that all our !eword phrases
are displaed within the bod
O"site search engine optimization consists
of numerous activities, such as re-uesting lin!s
from other websites to our website. 'n addition
this now includes activities ranging from posting
videos on %ou&ube through to setting up
9aceboo! and &witter accounts.
&he single most important o"site activit is the
ac-uiring of lin!s from other websites, to our
website. Within reason the more of these the
better. 8owever it is also important that these
lin!s are high -ualit lin!s, which means that ou
should be lin!ing from related sites and also
sites that host -ualit information and that are
highl rated b (oogle. 7in!s from sites with a
high (oogle )age3an! are much more valuable
than lin!s from website pages that have a low
)age3an! value.
&i%erent search engines
&here are man di"erent search engines
available toda the most famous of which is
(oogle. Other examples include 1ing from
;icrosoft and %ahoo. 't is important that if ou
are promoting a website ou ma!e sure that
each individual search engine is aware of our
particular website. &he easiest wa to do this is
to search each search engine using our
compan name and see if ou can 5nd the
website.
Alternativel man search engines will allow
ou to examine the search engine to see if a
particular website is listed b that search
engine. %ou ma well have received spam emails
offering to submit our website to thousands of
search engines but in realit there are onl a
handful of search engines that actuall matter.
#o not be seduced b the idea that for a one$o"
cost will get our website listed with thousands
of search engines and all of a sudden ou will
start getting lots more visitors to our website.
Organic 's( paid search resu!ts
When (oogle displas the search results, ou
will normall see what are called :paid for4 results
displaed at the top of the page and sometimes
down the side of the page. &he :paid for4 results
section is normall lightl shaded and is
fre-uentl labelled as :sponsored4 lin!s or
advertisements.
'f ou want our compan to be displaed within
the :paid for4 results section, then ou need to
register with (oogle, and ta!e part in a global
auction. &his global auction will determine
which compan is displaed at the top of the
paid for results, and which companies are
displaed further down the list. &he more ou
bid, the more li!el that ou will be displaed at
the top of the paid for results section.
Organic 's( paid search resu!ts
6sing the paid for results service from (oogle can
be attractive to new companies that have not et
full developed their website, but nevertheless
need to attract business via the search engine
results.%ou should read all the available
information from (oogle, prior to entering into
their paid for service and ou should !now how
to cap expenditure within a certain time
period. Also be aware that this form of
advertising can be ver expensive, but on the
other hand, if ou are getting results it ma well
be worth the expense.
Organic 's( paid search resu!ts
&he organic results, also referred to as natural
results, are displaed beneath the paid for
results. &here is no charge for having our web
pages displaed within the organic results
section. &he order in which web pages are
displaed within the organic section is
determined b a series of complex algorithms
used b (oogle to ran! websites.Search engine
optimisation is all about getting our website to
be displaed as high as possible within the
organic results section of the search engine
results.
)age 3an!
&he (oogle search engine gives each website
page a )age3an! number. &his )age3an!
number is essentiall an indication that (oogle
assigns to the value of a particular web page.
&he )age3an! numbering sstem ranges from <
at the bottom to =< at the top, and it is important
to realise that this is a non$linear scale.%ou will
5nd that man website pages have a )age3an!
of zero which could indicate either that (oogle
has et to discover and ran! this page or it
could indicate that the particular page has been
penalised b (oogle for attempting to spam the
search engines, and has been de$listed b the
search engine.
)age 3an!
%ou should endeavour to achieve the highest
possible )age3an! for our homepage and other
important pages within our website.&he
)age3an! that is publicl displaed within the
(oogle toolbar is onl updated periodicall,
tpicall ever few months. &his means that if
ou are engaged in intensive SEO wor! on a
website ou cannot expect to see the )age3an!
move up overnight.Sometimes ou ma 5nd a
web page with a low )age3an! displaed
towards the top of the search engine results.
&his ma mean that competing pages simpl
have an even lower )age3an!. 't can also mean
that other factors are a"ecting the listing of the
page within the search engine results, apart from
simpl the )age3an! itself.
SEO Company in India- KG Tech
>( &ech+the registered SEO compan in 'ndia,, which
started as a freelancing services to help retailers
sell products online in ?<<@, has grown into a
complete digital branding services providing
solutions on SEO, SE;, S;O A related business
re-uirements. 't was not a plan, but consistent
growth of search engines and social medias, launch
of new mar!eting platforms ever ear or two, shift
of customer base to online and growing demands of
businesses to create a reputable brand online has all
brought us to where we are toda, ofcourse with
our efforts and the trust that our customers have
on us. We are extremel client$friendl compan
wor!ing on customized solutions for ever proBect.
9or ;ore 'nformation visit* SEO Compan in 'ndia call
us* DE=F@GHE?<<E< , DE=GG?GIH<JEI
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