EXPLANATION OF LETTER

1.Definition of Letter
Letter is a written, typed, or printed communication, sent in an envelope by post or
messenger.
2.General Structure of Letter
Address eadin! " This is the writers full address. An address heading is
optional for informal letters.
Date " This is the month, day and year that the letter is written on.
Inside Address " The recipients full name and address. Generally, informal
letters do not include an inside address.
Attention : With formal letters, the Attention: !full name of recipient" is placed
two spaces below the inside address.
Greetin! " Also #nown as the $salutation,% this is the introductory phrase, $&ear
!name of recipient".%
Su#$ect Line " A word or phrase to indicate the main sub'ect of the letter, which
is preceded by the word %Su#$ect"&. (ub'ect lines may be emphasi)ed by
underlining, using bold font, or all capital letters. They can be alternatively
located directly after the inside address, before the greeting. *nformal or
social letters rarely include a sub'ect line.
'od( " The complete te+t of the letter, the sub'ect matter content.
)losin! " This is the farewell phrase or word that precedes the signature and is
followed by a comma. -losing should reflect a type of farewell or goodbye as
writer signs off. .+amples: $/ours truly,% $(incerely yours,% $0egards,% etc.
Si!nature " The signed name of the writer.
*.Social Function of Letter
1 As a media of communication,
1 As a written evidence,
1 As a guideline to act,
1 As a representative of the organi)ation,
1 As a reminder and documentation,
1 As historical evidence and proof security.
SA+PLE ,-ESTIONS OF LETTER
Te+t 2
&ear 3r. Green:
* am writing concerning claim 4567. The amount that your ad'usters have set for the
damage caused by 8urricane 8arry to my barn is unacceptably low.The amount that your
company has offered would not even allow doing the wor# myself, as the materials alone
would cost almost 9:77 more than your estimate.
* am including the estimate from our independent contractors that * have as#ed to inspect the
damage to my barn, and their estimates vary between 92,;77 and 92,577.
* would li#e your company to ta#e into consideration the estimates * have provided and
reevaluate your settlement offer. *f you continue to deny the fact that your offer is
unacceptably low, * will need to see# legal counsel.
* will appreciate your immediate attention to this matter.
/ours sincerely,
3athew Liverpool
2. What is the cost of the materials needed to fi+ the damage according to 3r. Liverpool<
A. =etween 92.;77 and 92.577.
=. 3r. Liverpool has not decided yet.
-. 3uch more e+pensive than e+pected.
&. :77> less than 3r. Green?s estimate.
.. 9:77 more than 3r. Green?s estimate.
@. *t can be inferred from this letter that ....
A. 3r.Green estimated the amount payable to 3r. Liverpool
=. 3r.Green failed to send contractors to inspect the barn
-. 3r. Liverpool was frustrated by the damage caused by 8urricane 8arry
&. 3r. Liverpool was disappointed by the estimate made by 3r. Green?s ad'usters
.. 3r. Green estimated higher than what 3r. Liverpool had e+pected ;5.
Te+t @
&ear Li)a,
* have received your letter as#ing me to meet you at your house
this (unday to discuss the urgent matter you have. * regret however to say that it will
not be possible for me to see you on (unday as * already have a previous
appointment. * shall see you on 3onday, ne+t wee#, at A p.m. 8oping the change of date
will be convenient to you.
/our sincerely,
&aisy
3. What does the letter tell about<
A. Li)as problem.
=. Li)as appointment.
-. &aisys previous letter to Li)a.
&. &aisys regret for not being able to come.
.. A meeting held at Li)as house.
;. Why did Li)a as# &aisy to come to her house<
A. Li)a wanted &aisy to solve her problem.
=. &aisy would discuss her problem with Li)a.
-. Li)a persuaded &aisy to go somewhere.
&. &aisy wanted to meet Li)as family.
.. Li)a wanted to chat with &aisy.
Te+t :
&ecember :, @72@
Bost -omptoir
;: Griffith 0oad
&insdale, 8amilton
Corth *sland, Cew Dealand
&ear (ir or 3adam:
We are interested in becoming distributors for your software products in the -)ech
0epublic. Would you please send us your latest catalogs, descriptive brochures, and terms.
We are a hardware company that would li#e to add software to our sales offerings. our
annual report is enclosed. we loo# forward to hearing from you soon.
Eaithfully yours,
Beter Davel
-haiman
A. What is attached in the letter<
A. &escriptive brochure
=. (oftware program
-. Latest catalogs
&. -ontract terms
.. /early report
6. We can conclude that Beter Davel ....
A. Writes the annual report himself
=. *s a sales staff of eutech, s.r.o.
-. Fffers some of his company products
&. Li#es to read new catalogue and brochures
.. *s trying to build a business partnership
Te+t ;
Gl. =oulevard =arat 0aya Hnit @5:A
Ielapa Gading
Ga#arta 2:A57
Covember 27, @722
&ear (abrina,
Blease let me e+press my deepest sympathies to you and the children. * was shoc#ed and
shattered when * heard about Eran#?s horrific accident. * can?t even imagine what you have
been going through for the past ten days.
As you #now, Eran# and * have been colleagues and friends for the past eight years. 8is
tragic loss leaves a terrible void in our office. 8e was so well1li#ed and respected by
everyone who came into contact with him, both colleagues and clients ali#e. 8e had
tremendous people s#ills, and as such, was a role model in our company and the industry at
large.
* trust that, when they are older, the children will be made aware of what an outstanding
person Eran# was in his professional life.
(abrina, please feel free to contact me if * can help in any way while you go through this very
difficult period. * will support you in any way that * can should you reach out to me.
Also, please tell the children how terribly devastated all of us are here at the company due to
their Eather?s tragic passing.
(incere sympathy,
&arlene Erancis
5. What?Js the relationship between &arlene and Eran#<
A. They were clients.
=. They were colleagues.
-. They were schoolmates.
&. They were neighbors.
.. They were mates.
K. $* trust that, when they are older,..%
The underlined word refers to L
A. people.
=. Eran# s friends.
-. (abrina s children.
&. (abrina and children.
.. Eran# and (abrina.
Te+t A
&ave (mith
:@ Alberta Way
Iingston, FC I5B 7L7
&ear &ave (mith,
Fn behalf of your brother Gohn, and all of the people of Alberta, * would li#e to personally
invite you to visit Alberta in @77A to help mar# the province?s -entennial year.A number of
activities have been planned in the province throughout the year, and * #now Gohn would love
to have you visit to help mar# this important milestone in Alberta?s history.To help you plan
your travel, details of some of the events can be found on our website at
www.albertacentennial,ca, and additional information can be found at Travel Alberta?s
website at www.travelalbert,com. * am also enclosing a special gift for you, so when you do
visit Alberta you can celebrate our -entennial be learning more about our past at one of
Alberta?s museums, historic sites or interpretive centres.
Blease come 'oin us as we celebrate our past and imagine our future.
(incerely yours,
0alph Ilein
M. What is the letter mainly about<
A. *mportant website.
=. A travel plan to Alberta.
-. Activities during a celebration.
&. An invitation to attend a celebration.
.. A celebration of Alberto?s -entennial year.
27. Why does the sender mention the websites in his letter<
A. To see important events.
=. To browse interesting events
-. To #eep up with the current news
&. To help the receiver en'oy the travel
.. To facilitate the receiver to plan his trip.
EXPLANATION OF AD.ERTISE+ENT
1Definition of Ad/ertise0ent
Advertisement is a media of communication whose purpose is to inform potential
customers about products and services and how to obtain and use them. 3any
advertisements are also designed to generate increased consumption of those products
and services through the creation and reinforcement of brand image and brand loyalty.
Eor these purposes advertisements often contain both factual information and
persuasive messages. .very ma'or medium is used to deliver these messages,
including: television, radio, movies, maga)ines, newspapers, video games, the
*nternet and billboards. Advertising is often placed by an advertising agency on behalf
of a company.
2.Social Function of Ad/ertise0ent
To persuade and motivate people so that it will attract them to the service and the
thing that are offered or informed. NBromotion, -ommunication, *nformationO.
*.In 0a1in! an ad/ertise0ent 1ee2 t3e follo4in! 2oints
2. Language of advertisement :
Hsing the correct or suitable words, Hsing the interesting and suggestive e+pression,
Hsing positive e+pression, Te+t of advertisement should be directed to the goals.
@. -ontent of advertisement :
Fb'ective and honest, =rief and clear, Cot moc#ing to group or other producer,
SA+PLE ,-ESTIONS OF AD.ERTISE+ENT
Te+t 2
otel 5or1 "
One +ont3 Trainin! )ourse
(uitable young men and women are invited to apply for places on the one month training
course on hotel wor# organi)ed by the 8ong Iong *nstitute of 8otel 3anagement. Tuition is
free of charge and students who successfully complete the course will be offered employment
in the -olony?s leading hotels.
The training -ourse will ta#e place from 3onday @2st Guly to Eriday @@nd August, from
Ma.m. to ;.:7 p.m. daily, e+cept (aturdays and (undays.
Applications for places on the course are welcome for students now in their third year at
secondary school, who have good #nowledge of .nglish, and have interest in hotel wor#.
Application forms may be obtained from:
The 8ong Iong *nstitute of 3anagement,
=o+ M;K,
The (outh -hina Times.
The closing date for applications is April 29th.
2. Those who successfully complete the course will be given ...
A. free tuition
=. a further training course
-. 'obs in big hotels in the colony
&. a chance to stay in the colony?s leading hotels for one month
.. membership of the 8ong Iong *nstitute of 8otel management
@. What rePuirement is needed by an applicant to apply for the hotel wor# training<
A. Able to spea# 3andarin
=. (econdary school graduate
-. good #nowledge of .nglish
&. 0eputable university graduate
.. @1year e+perience in hotel wor#
Te+t @
'ALI6S NE5EST APART+ENT DE.ELOP+ENT
A DREA+ 'E)O+ES REALIT7
(unwel =each 0esidences Ietewel Q =ali
Brime Broperty Q Brime Location Q Brime *nvestment
Fnly A minutes away from (anur, directly at the =each
All apartments with view to the sea, full hotel amenities
Large pools, spa, fitness, sauna and steam, par#ing, restaurant
Eor complete information please visit our website
*nvitation Q stimulation Q temptation
Where: 8otel 3ulia (enayan, Ga#arta NLeatris 0oomO
When: 2Ath and 26th of Ganuary @722 N2A.771@2.77W*=O
Eor reservation: BT Hmadamai Bhone R6@ @2 K5;5M56 or
.mail: umadamaiSyahoo.com
Eor every purchase prior to :2 Ganuary @722 we will invite the buyer for the Ground1
=rea#ing ceremony
Elight from Ga#arta to =ali and a night in a lu+ury villa E0..
:. The te+t tal#s aboutL
A. (unwel =each 0esidences Ietewel
=. =alis apartment development
-. A dream becomes reality
&. 8otel 3ulia (enayan
.. Brime property
;. Which of the following is not found in the advertisement<
A. Large pools
=. 0estaurant
-. Website
&. Eitness
.. (pa
Te+t :
-ity chec#1in Garuda *ndonesia
*f you have business in town, you can pic# up your boarding pass at one of our city chec#1in
offices in *ndonesia and (ingapore. All you need to do is chec#1in at least ; hours before
flight departure. Then, ma#e your way to the airport at your convenience. *t means youll
have more time for yourself , and less time waiting at the airport. -ity chec#1in can be done
by other people who are not passengers by showing the original document Ne.g. tic#et,
Bassport, Tisa, etcO.
Eor domestic flight service, a passenger who cancelled hisUher flight will be charged @A> of
normal tariff one way on hisUher flight sector. At the following sales offices, -hec#1in can be
done from @; hours until ; hours before flight departure on:
3onday Q Eriday: 75.:7 a.mQ7;.:7 p.m.
(aturday1(unday18oliday: 7M.77172.77 p.m.
*nfant under two years of age not occupying individual seat and accompanied by an adult,
shall be charged 27> of the full adult fare. *f such infant occupies a seat, the charge will be
A7> of the full adult fare.
All chec#1in procedures remain the same as normal chec#1in, e+cept:
=aggage will be reported at chec#1in counter at departure airport.
Than# you for flying with Garuda *ndonesia

A. What does the te+t tell us about<
A. 8ow to chec#1in at a city, chec#1in office
=. 8ow to get cheaper tic#ets
-. 8ow to cancel flight
&. 8ow to pay for the tic#et
.. 8ow to build partnership
6. A one year old baby shall chargedL.of the full adult fare if sheUhe occupies a seat.
A. one percent
=. one tenth
-. a Puarter
&. a half
.. one third
5. According to the te+t what does Garuda *ndonesia offer<
A. A cheaper fare
=. A more comfortable flight service
-. To chec#1in at more comfortable places
&. -ity -hec#1in
.. Eree flight
K. $All you need to do is to chec#1in at least ; hours L% Nparagraph 2O
The underlined word refers to ...
A. businessman
=. passengers
-. readers
&. people
.. students
Te+t ;
)O+PAN7 A))O-NTANT
.+panding wholesaler of stationary and office ePuipment
rePuires a responsible accountant for director to run smoothly
the company finance with good salary and good wor#ing
condition for good applicant.
Apply with curriculum vitae to
+rs. 'arton
Fffice .Puipment World and .fficiency Wor#s
BF =o+ :6 Whistle Woods HI
M. *n which section would you li#ely read the advertisement<
A. -ompany for sale
=. Fffice ePuipment
-. Gob vacancy
&. .ntertainment Guide
.. (tationary and office
27. What position is offered in the ads<
A. (alesman
=. Wholesaler
-. Accountant
&. Fffice staff
.. &irector assistant
ENGLIS TAS8
LETTER AND AD.ERTISE+ENT
Na0e " Adit(a 8usu0a 7.
)lass " XII IPA 2
S+A NEGERI 2 8OTA TANGERANG
T3e ans4er
Letter" Ad/ertise0ent "
1.A 1.)
2.D 2.)
*.D *.A
9.A 9.)
:.E :.A
;.E ;.D
<.' <.D
=.) =.D
>.D >.)
1?.E 1?.)