Hand Sanitizer Solution: Sanipure

Safe, efective, innovative

PROBLEM
Time to apply alcohol gel on hands
Lack of Hygiene in some steps
Cases of infections
PROTECTED?
EXECUTIVE SUMMARY
Introduction of new hand hygiene solution
Solution: innovative, effective and efficient
Aim to penetrate market by the end of the first year
Aim to introduce solution to 15 hospitals by end of Year 2
Competing against well established competition; promotion
and advertisement must be strong
BACKGROUND TO BUSINESS
19 September 2013: Health Information & Quality
Authority (HIQA) release reports on hygiene in five Irish
hospitals.
Report highlights non-compliance regarding correct
hand washing techniques.
The result of this non-compliance posed a serious risk
to patient health.
New solution required to increase compliance within
healthcare settings
MISSIONS & OBJECTIVES
Creation of an innovative, safe and cost effective
healthcare product solutions in line with current
national and international standards
Build a reputable & respected brand name
Seek advocates within healthcare settings
Introduce solution to 15 hospitals by the end of Year 2
Prove concept with trials & early adopters
SANIPURE
SANIPURE
ENVIRONMENT VISUALIZATION
ENVIRONMENT VISUALIZATION
BENEFITS & PRICE
No physical contact between user & device
Faster and more efficient than current solutions
Easy to maintain
Maximum coverage of alcohol onto area of hand
Cheap to produce
Price: 40
DISTRIBUTION & PROMOTION
Advertisements on medical journals and healthcare
associated publications
Liaise with key advisors within the IMO, HIQA, HSE &
HAPC
Promote product at Enterprise Ireland Medical Expo &
various medical expos throughout the year
Demonstrations of product in primary care centres
MARKET RESEARCH & FINDINGS
In-Depth interviews revealed nurses found current hand
washing facilities time consuming.
Often many of the mechanical sanitizers were faulty or
empty of alcohol gel.
Less time consuming but effective solution was required
TARGET MARKET
Infection Control and Control Team within healthcare
settings
HSE Procurement
ISME in association with HSE Procurement
Medical journals
Health Prevention Surveillance Centre Publications
Medical Expos
SWOT ANALYSIS
Strengths Weakness
Our product is an innovative and sleek design
There is very little waste due to the spray instead of
a pump dispense
Less time consuming
Ease of use
Large target market- national and international
Government keen to reduce HCAIs by 20%
People are resistant to change
It will be very costly to implement in hospitals
You have to refill the solution which may be seen as
a nuisance
Lack of brand name/identity
Opportunities Threats
Hospitals looking to improve hand hygiene across
the board
Government assistance is available
Room to expand target market
The new levy on finical institutions
Lack of brand identity
Current hand sanitizer products on the market
OPERATIONS & MANAGEMENT
Device parts will be purchased from a supplier in China
The supplies will be shipped to a manufacturer nearby
and assembled and packaged
Assembled devices will be shipped to the company
warehouse in Rathmines
From here we will courier the devices to prospective
buyers
FINANCE