Ent 300

Bahulus House
BY:
ALIA NAJIHA BINTI KHAIRON ZAMANI
2011919264

IFFAH DIYANAH BINTI JANTAN
2011678976

NURIMANI BINTI YUSOFF
2011482988

NUR SYAFIQAH BINTI SHAIFUL HASLAN
2011299564

MOHD ASHRAF BIN RUSLI
2011680262

CLASS : AS 114 5A1
This assignment is submitted as a partial fulfilment for the requirements of
ENT 300
FUNDAMENTAL OF ENTERPRENEURSHIP
For
Madam Nurhanani Aflizan Binti Muhd Rusli
Faculty of Business Management
UiTM Negeri Sembilan
Date of submission :
12
th
September 2013

Acknowledgement
Assalamualaikum, firstly we would like to thank Allah S.W.T because we finally
completed our group assignment. We are deeply indebted to our lecturer, Madam Nurhanani
Aflizan Muhd Rusli who always helps us improving and give knowledge to assist us in finish our
assignment as well.
Next, we would like to thank all group members that had always been dedicated in
making this assignment successful no matter how hard it is. Without their support this
assignment are impossible to be completed.
We also owe acknowledgement to our family for their support in no matter what we do.
They also help us a lot of such as providing us with necessary financial to make this assignment
a success project.

Diploma In Microbiology
Faculty Of Applied Science,
University Technology MARA,
Kampus Kuala Pilah (BETING),
72000 Kuala Pilah,
Negeri Sembilan

Madam Hanani Aflizan Bt Muhd Rusli
Lecturer of Fundamentals of Entrepreneurship (ENT 300),
Faculty of Business Management,
Mara University of Technology,
Kuala Pilah Campus,
72000 Beting,
Negeri Sembilan. 12 September 2013

Dear Madam,
SUBMISSION OF BUSINESS PROPOSAL
Referring to the matter above, Bahulus House Enterprise would like to submit our business plan
for your analysis, evaluation and references. Bahulus House Enterprise business partners and
the site address are as mentioned below:
Details of the partners are as follow:

1. Iffah Diyanah Binti Jantan 2011678976
2. Nurimani Binti Yusoff 2011482988
3. Nur Syafiqah Binti Shaiful Haslan 2011299564
4. Muhd Ashraf Bin Rosli 2011680262

Business address:
18, LORONG MAAROF
TAMAN BANGSAR,
59000 KUALA LUMPUR,
FEDERAL TERRITORY OF KUALA LUMPUR
We hope that our business plan will satisfy your requirement for our subject Fundamentals of
Entrepreneurship (ENT300). We also hope that our business plan will give huge benefits to
those who are interested in doing the same business venture. Thank you.

Yours faithfully,

.........................................

(ALIA NAJIHA BT KHAIRON ZAMANI)
GENERAL MANAGER, BAHULUS HOUSE ENTERPRISE

PARTNERSHIP AGREEMENT
All of partners are agree to sign this partnership agreement on 1 January 2013 and witnessed
by two lawyers from S.Natakumar and P.Lim Eng that has been appointed for this purpose. The
function of this partnership agreement is to avoid any fraudulent and deception that might be
happen during the operation of business and ensure business run efficiently and effectively.
Below are the partners of BAHULUS HOUSE ENTERPRISE :

NAME I/C NUMBER
1) Alia Najiha Bt Khairon Zamani 841010-08-5948
2) Mohd Ashraf Bin Rusli 850926-14-7899
3) Nurimani Bt Yusoff 850912-03-5582
4) Iffah Diyanah Bt Jantan 850105-14-5822
5) Nur Syafiqah Bt Shaiful Haslan 881224-08-5652

We all strength in one roof of BAHULUS HOUSE ENTERPRISE will strive to bring our product
to customer and market nationally and internationally in the future.
We are all come with the mutual agreement in relation to the sharing of information, openness,
trust and decision making involvement which lead to the successful of our company BAHULUS
HOUSE. We are agreed to work together and strive till the end in gaining the target profit and
achieving our mission and vision. This agreement is a symbol of our continue partnership and
we will work with each other in good faith and having a close relationship with one another in
ensuring the successful of our company.

1) Companys Name
Five partners under Partnership Act Registered 1961 (Amendment 1974) established
BAHULUS HOUSE ENTERPRISE.

2) Business Form
Our business operation and administration will base on the Business Registration Act
1956(revised 1978) and our business carry on the partnership.

3) Business Location
BahuluS House Enterprise
18 Lorong Maarof, Taman Bangsar,
59000 Kuala Lumpur, Federal Territory of
Kuala Lumpur.

4) The Business will start
Our business will start on 1
st
January 2013. This business will not be dissolve if one of Partners
is death but it will be dissolve if all partners are agreed to dissolve it.

5) Partners Position :
NAME POSITION
1) Alia Najiha Bt Khairon Zamani GENERAL MANAGER
2) Muhd Ashraf Bin Rusli ADMINISTRATIVE MANAGER
3) Nurimani Bt Yusoff MARKETING MANAGER
4) Iffah Diyanah Bt Jantan FINANCIAL MANAGER
5) Nur Syafiqah Bt Shaiful Haslan OPERATION MANAGER

6) Equity contribution:
NAME RM
1) Alia Najiha Bt Khairon Zamani 50,000
2) Iffah Diyanah Bt Jantan 50,000
3) Mohd Ashraf Bin Rusli 50,000
4) Nur Syafiqah Bt Shaiful Haslan 50,000
5) Nurimani Bt Yusoff 50,000

7) Profit and lost sharing is based on the capital contribution among partners.

8) Management of Salaries:
NAME RM
1) Alia Najiha Bt Khairon Zamani 2,500
2) Iffah Diyanah Bt Jantan 1,800
3) Mohd Ashraf Bin Rusli 1,800
4) Nur Syafiqah Bt Shaiful Haslan 1,800
5) Nurimani Bt Yusoff 1,800

9) Death and dissolve
This partnership will continue operate in the future even partners is dead, until all agree to
dissolve it.

10) Labour right
Each partner is entitled to take 12 days leave per

11 )All partners have to work hard, build up trust and honesty in their own self, all
information should be informed to other partners and all partners should keep secret and
policy of company,

12) All partners should help each others in ensuring the successful of business in the
future.

13) This agreement is valid for 5 years starting from the date of this agreement.

Alia Najiha Bt Khairon Zamani
841010-08-5948
.
GENERAL MANAGER
Mohd Ashraf Bin Rusli
850926147899
.
ADMINISTRATIVE MANAGER
Nurimani Bt Yusoff
850912-03-5582
.
MARKETING MANAGER

Iffah Diyanah Bt jantan
850105145822

FINANCIAL MANAGER
Nur Syafiqah Bt Shaiful Haslan
881224085652
.
OPERATION MANAGER

1.0 INTRODUCTION

1.1 EXECUTIVE SUMMARY

This business is based on partnership where it consists of four (4) members which hold
important positions in the company such as General Manager, Administration Manager,
Marketing Manager, Operational Manager and Financial Manager. The business capital is
amounted to RM 250,000 where the total contribution of each member is RM50,000 and
the rest RM 50,000 is from Bank Islams loan.

Bahulu Hujan Panas is one of the most popular bahulu at our company. BAHULUS
HOUSE with tagline Experienced Colourful Feelings Here is located near Bangsar with
address: Bahulus House 18, Lorong Maarof, Taman Bangsar, 59000 Kuala Lumpur,
Federal Territory of Kuala Lumpur.

BAHULUS HOUSE is a company which focuses on food production in Malaysia. Bahulu is
one of malay traditional cake and mostly popular in Pantai Timur. Differences in size and
shape make this cake looks interesting and suitable to serve for any occasion. The light
and dry texture gives an opportunity to this cake to be one of marketable product as people
love simple things especially food. Moreover, the simple steps and ingredients give a lot of
benefits to our company and we are highly confident that our market can be easily
developed and spread in Malaysia.

To make it more attractive and interesting, we decided to make some innovation by
implying our creativity and modern element in this bahulu making. Nowadays, color is one
of the important thing in any products making so colorful bahulu with flavor might be a new
attraction to people. We have done some research that Malaysia is one of developed
country and it quite busy during day time. Normally people who work during office hour and
students do not have much time for breakfast. So, with our new innovation, they can just
grab a packet of bahulu with different fillings and go to work. Easy and simple as that.

With loan given as a support from Bank Islam we are hoping and wishing to make
BAHULUS HOUSE able to achieve outstanding demand from consumer. Our business is
expected to commence on 2013 and our vision is to make our company a well-known,
established and satisfied by our customer in order to expand our bahulu to attract other
bakeries company to deal with us with a better price. This will be realized by the full
cooperation and efforts among the partners to promote company.

Based on the objectives above, we are venturing into food industry. Bahulu production has
the potential of being a profitable business if it is done in modern way with large scale and
systematically managed.

We will expect that our business will become more developed in the near future because
with the new innovation in our bahulu, the demand will increase not only during any
occasion but it might be a new daily snack. This will give more advantages for us to make
our product more profitable and stable in the long run.

1.2 PRODUCT DESCRIPTION

Kuih Bahulu is a traditional Malaysian mini sponge cake. These mini cakes are baked in
bahulu moulds that come with various shapes and sizes. The most popular ones are the
button and goldfish. Traditionally, it is baked with hot charcoal and the mould comes with a
lid or rather a bowl for filling charcoal. Good bahulu should have crispy edges and soft
inside.

Bahulu is also a must have Chinese New Year goodies. Even though it is now readily
available in the market throughout the year but lots of people are still baking it especially
during festive seasons like Chinese New Year and Hari Raya.

Bahulu in Malaysia have many types for instance: bahulu cermai, bahulu ikan, bahulu
pusing, bahulu pecah lapan, bahulu gulung. For our product, we are selling bahulu cermai.
Bahulu cermai is the one of traditional cake among all of the other bahulu.

1.3 PURPOSE OF BUSINESS PLAN
1. The Entrepreneurs (BAHULUS HOUSE managers)
To better understand the purpose of the business and act as guideline to manage the
business effectively and efficiently.
2. Financial Institutions
Assist and help the financial institution to evaluate the capability of the proposed project
and provide loan for the business. Financial institution involved in this business project is
Bank Islam.
3. Suppliers
Help convince suppliers of the viability of our business venture thus benefiting both the
suppliers and our company in the long term business arrangement.
4. Company Staffs / Workers
Help workers to understand the businesss goals and objectives and give a guideline to
them regarding their job duties and responsibilities.
5. Customers
Persuade and influence our customers regarding the products being offered and gives
assurance and confidence to them to have business with us. In addition, main objectives
for development of BAHULUS HOUSE company are first of all to focus on Bahulu as
Malaysian traditional cakes and make the productions and demands not stunted. We are
very delightful to make bahulu popular not just traditionally but also in modernly way. So,
people will be more interested to buy and taste our bahulu. With invasion of bahulu that
have fillings and flavor according to color with addition of chocolate chips, we confidently
would like to sell them and feel that it is very suit with Malaysian taste . We are also
interested to compete with other traditional cakes in Malaysian and make Bahulu
become the most popular Malaysian traditional. Our business vision is to not forget
Bahulu as Malaysian traditional cake and try to make bahulu a famous cake to other
country besides Malaysia.

1.4 COMPANY BACKGROUND

Name : Bahulus House Enterptrise
Address :Bahulus House
18, Lorong Maarof, Taman Bangsar,
59000 Kuala Lumpur, Federal Territory of
Kuala Lumpur.
Telephone number : 017-5876345 / 03 6789766
Fax number :06-4842449
Email : housebahulu@gmail.com
Form Of Business: Partnership
Date of Commencement : 1
st
January 2013
Date of Registration : 28
th
November 2012
Business Registration Number : 00186721-T
Name of Bank : Bank Islam
Bank Account Number :0107-8020-2742-90

BUSINESS LOGO

COMPANYS NAME
BAHULUS HOUSE

LOGO EXPLANATION

Roof
- Represent the word
House in our
companys name.

Moto
- Colourful bahulu is the
main attraction.

A picture of
bahulu
- Represent delicious
and appetizing
bahulu.

Bahulus House
- Represent our unity
and commitment to the
company.
Peach and Purple
- Unique
combinations of
bahulu with
different fillings and
colours.

LOCATION

Address : Bahulus House
18 Lorong Maarof, Taman Bangsar, 59000 Kuala Lumpur, Federal Territory
of Kuala Lumpur.
Map :

Premise :

Reason : The location is strategic because it is near with residential area, market and other
shops or restaurant. It is also near to the main road and Bangsars LRT station. Because of this,
people are easy to come and eventually will attract customers. The location is also near to the
suppliers for our bahulu production.

1.5 PARTNERS PROFILE
GENERAL MANAGER

Name of the partner

Alia Najiha Binti Khairon Zamani
Identity card number

731010-08-5948
Permanent address

No. 68, Persiaran Seroja 5, Taman Seroja
33007 Kuala Kangsar, Perak
Email address

red_alexis18@yahoo.com.my
Telephone number

011-16316136
Date of birth

10 Oktober 1984
Age

29
Marital status

Engage
Academic qualifications

UiTM B.B.A ( Hons. ) in Finance

Course attended

Business Administration, Entrepreneur Talk
and Kulinary Art
Skills

- Good communication and writing skills
- Good time management, problem-
solving,organizational skills.
- Good in computer literacy with word
processing skills.
Experience

2 years as project manager at H.O.P.E
Present occupation

General Manager at BAHULUS HOUSE
Previous business experience

Helping in familys business in making cakes.

ADMINISTRATIVE MANAGER

Name of the partners

Mohd Ashraf Bin Rusli

850926-14-7899
Permanent address

135, Taman Suria 1, Jalan Masjid, 06000 Jitra,
Kedah Darul Aman.
Email address

emenie91@yahoo.com
Telephone number

017-5226506
Date of birth

26 September 1985
Age

28
Marital status

Single

Degree and diploma holder in Human
Resources Management from UiTM Shah
Alam

Course attended

Human Resource by MARA and TEKUN
Skills

Can manage business financial
Experience

Assistant Business Administration Manager at
Roti Segar Sdn. Bhd.
Present occupation

Administrative Manager at BAHULUS HOUSE

Human Resources Junior Manager

FINANCIAL MANAGER


Iffah Diyanah Bt Jantan

850105-14-5822
Permanent address

No.10 Jalan Melur 19
Taman Melur
68000 Ampang, Selangor
Email address

Iffahdiyanah93@yahoo.com
Telephone number

017-2714468
Date of birth

05 Januari 1985
Age

28
Marital status

Married

Diploma in Business Administration and
Degree in Finance from UiTM Shah Alam

Course attended

Financial training in Bank Negara Malaysia
Skills

Organized
Passion
Good communication and easy to work with
Experience

Accountant of Bank Nasional

Present occupation

Financial Manager at BAHULU HOUSE

Accountant in Botiques de Lour

MARKETING MANAGER


Nurimani Binti Yusoff

850912-03-5582
Permanent address

1702-a, Kg. Aman Jalan Masjid Lundang,
15150, Kota Bharu, Kelantan.
Email address

nurimaniyusoff@yahoo.com.my
Telephone number

013-4436324
Date of birth

12 September 1985
Age

28
Marital status

Single

Bachelor (Hons) in Marketing
Course attended

Marketing Course by MITI
Skills

- Good communication and writing skills
- Good time management, problem-solving,
organizational skills.
- Good in computer literacy with word
processing skills.
Experience

Salesgirl at Muhibah Sdn. Bhd.
Promoter at Amsyar Bakers House Sdn. Bhd.
Present occupation

Marketing Manager at BAHULUS HOUSE

Helping in familys business in making
traditional cakes.

OPERATION MANAGER


Nur Syafiqah Bt. Shaiful Haslan

881224085652
Permanent address

No.21, Jalan 5, Taman Sungai Tinggi, 34800,
Trong, Perak Darul Ridzuan.
Email address

Cikfiqa93@gmail.com
Telephone number

0134076799
Date of birth

24.12.1988
Age

25
Marital status

Single

Bachelor in Operation Management UiTM
Diploma in Business Studies (Insurance) UiTM
Course attended

Course of Operation Administrative by MARA,
Entrepreneurship Course by MITI
Skills

Know a variety of kuih bahulu recipes.
Good communication and writing skills
Certificate in Baking and Pastry.
Experience

Working as operation executive in Kellys Cake
House for a year.
Present occupation

Operations executive in BAHULUS HOUSE.
Previous business experience Selling bahulu, cupcakes and cakes for birthday,
engagement & wedding.

2.0 ADMINISTRATIVE PLAN

3.0 ADMINISTRATION PLAN

Administration is the most important thing when open up a business. It is to ensure the business
run smoothly. The performance, growth and survival of the business depend on managerial
skills and capabilities. The manager should have the administration function such as planning,
controlling, organizing, and leading the company. The task of administration manager is to set
the employees salaries, protect the employees welfare compensation and fringe benefits,
recruiting, provide the furniture and fitting in the office to ensure the employee comfortable
working environment. The administration task also including plan and set the objective or goals
of the business and ensure the company achieve the goals that have been set successfully. The
administration also has to arrange the organizational structure, do a working schedule, and
calculate all budgets relating to administration department.

Besides, the administration also responsible to ensure the partnership and the employees get
the acceptable salaries like stated in the agreement and take care about employee welfare such
as SOCSO, EPF, bonuses and leaves such as medical leaves, emergency leaves, maternity
leaves and annual leaves. Thus, in Bahulus House Enterprise we see administration function
as a vital task where it compresses all the elements to make sure the effectiveness in terms of
performing organization activities. Our company, Bahulus House Enterprise, which will focus in
distribution and selling of fruit pickles, see that Malaysian demand on fruit pickles are
dramatically increases day by day. By looking this as business opportunity, we chose to create
this company that not only focusing in domestic demand but also create new products from the
fruit pickles that can give varieties of choices to the customer.

2.1 VISION
To become another one of the bumiputra company that produce products and services
that can fulfilled the want of the customer thus become one of the monopolist of the
industry by open up more of our franchise in Malaysia.
Bahulus House Enterprise will strive in creating an efficient and effective in terms of the
operation management and becoming a multinational company in 10 years from the date
it establish.

2.2 MISSION
Our mission is to get more profit by supplying different kind of Bahulu in whole Bangsar
area and widen our territory to all over state in south of Malaysia such as Johor, Melaka
and Negeri Sembilan.
Efficient in term of handling the operation of administrative that occurs to avoid waste.
Especially, when it involved with financial resources, labor, equipment and capital that
we have invested.
We also will alert and aware regarding the feedback from the customers. We believed
that this is a medium where we can improve and upgrade the products and the services
by time to time.

2.3 OBJECTIVE

1. Our objectives are to ensure the business is running smoothly according to the business
plan through planning, organizing, leading and controlling from the Administration
Department. From that, our business will run effective and efficient because we have a
schedule to do the task, duties and responsibilities.

2. Other than that, to ensure our business is easy to understand by the partner and
workers. It is because, when Administration Department have an organizational
structure, our partner and workers are easy to understand from whom they need to
submit the report and for whom they need to refer if have any problems.

3. Lastly, is to make our business looking more attractive. It is because the Administration
Department has their own allocation to purchase anything but it must relate with the
Administration Department. Administration Department cannot over expense, if that
happen it will lead loss to the business. By having Administration Department, it can
control and manage expenses.

2.4 ORGANIZATIONAL DEPARTMENT

ALIA NAJIHA BT KHAIRON
ZAMANI
(GENERAL MANAGER)
IFFAH DIYANAH BT
JANTAN
(FINANCIAL
MANAGER)
NURIMANI BT
YUSOFF
(MARKETING
MANAGER)
NUR SYAFIQAH
BT SHAIFUL
HASLAN
(OPERATION
MANAGER)
MOHD ASHRAF
BIN RUSLI
(ADMINISTRATIVE
MANAGER)

2.5 JOB DESCRIPTION

POSITION JOB DESCRIPTION

GENERAL MANAGER
To form the objectives, planning strategies and monitor the
organization policies and also as mastermind in an
organization.
To plan and monitor the strategic progress of the business
To maintain good communications skill and relationship
government, private sector, customer and also financial
institution.
Ensure all activities to run smoothly using the proper
procedure.
Able to cooperate and interact with people.

ADMINISTRATION
MANAGER
To carry out interview for workers and to evaluate the
workers performance.
Ensure that all the business objective will be achieve.
To plan administration system and ensure it become
efficient and effective.
Help the general manager manage and plan systematic
management.

MARKETING MANAGER
To identify the marketing target, current market and
determine the strategy which is suitable to be used.
To prepared marketing analysis and observe the strategic
location to expand the business.
Doing consistent promotions ensure the sales reach the
objectives.
To find out the steps and effort needed to be done
systematically to smoothly increase in the sales.

OPERATION MANAGER
Arrange the set of services and education that will be offer.
To ensure the flow stock runs smoothly without having any
shortage in the supply stock.
To ensure the quality of product.
Plan out the program that will be done

FINANCIAL MANAGER
Prepared cash flow, trading profit and loss account and
also the balance sheet for the company.
To manage all financial management.
To handle the administration, operations and marketing
expenses in order for the business to be financially stable.
Responsible to the entire activities that involves the
company finance.

LABOUR WORKERS
Loading and unloading stocks.
Packaging products.

CASHIER
Manage daily sales transactions.
Manage and arrange stock at premise.

DRIVER
To deliver the product to the customer by companys
vehicle.

2.6 POSITION AND NUMBER OF STAFF

POSITION NUMBER OF STAFF
General Manager 1
Administration Manager 1
Marketing Manager 1
Operation Manager 1
Financial Manager 1
Labor Worker 3
Cashier 1
Driver 1
TOTAL 10

2.7 JOB SPECIFICATION

POSITION JOB SPECIFICATION

GENERAL MANAGER
A degree and or diploma holder in business,
marketing and management from UiTM or other
university.
Minimum 5 years experiences in management
position.
Experts in planning, leading, managing and
controlling.
Good commands in Malay and English.
Good computer knowledge and skill.
Good interaction in overall level.

ADMINISTRATION MANAGER
Degree or diploma in Human Resource Management
from UiTM or other university.
Minimum 3 years experiences of working in the
related field.
Goods commands in Malay and English, both written
and spoken.
Possessed good computer knowledge and skill.

MARKETING MANAGER
Degree or diploma holder in marketing.
Minimum 3 years experiences.
Good commands in Malay and English.
Ability to develop marketing plan and strategies.

OPERATION MANAGER
Degree or diploma holder in operational or
manufacturing management.
Minimum 3 years experiences.
Good interpersonal and communication skill and able
to work independently and computer literate.

FINANCIAL MANAGER
Degree or diploma in accountancy or finance.
Minimum experience in accounting or financial
management.
High skill in cash flow management and familiar with
micro office.

LABOUR WORKER
STPM or SPM level.
Healthy body.

CASHIER
STPM or SPM level.
Experience in public communication.
Good commands in Malay and English

DRIVER
STPM or SPM level.
Having B, D and E licenses.
3 years experiences.

2.8 OFFICE LAYOUT
Our office is located at 18 Lorong Maarof, Taman Bangsar, 59000 Kuala Lumpur, Federal
Territory of Kuala Lumpur.
The reason why we choose this place is because this area is very strategic place due to the
location which is in Bangsar. This new business hub will be new focus for investors and public
since it has easy accessibility well connected via linked to major highways because it is
strategic as near with residential area, market and other shops or restaurant. It is also near to
the main road and Bangsars LRT station. This will make people easy to come and become
public spots. At this location also near to the suppliers for our bahulu production.
Our office is up floor of our shop which including General Manager Room, Administration Room,
Marketing Manager Room, Operational Manager room and Financial Manager Room. We have
also done the renovation in our office to ensure our workers feel comfortable. We provide good
condition in our office such as computer, table and chair, sets of sofa and artificial plant. We
also bought fixture and fitting, office equipment, air-conditioner and other to ensure our business
effective, efficiency and run smoothly.
For the processing place, we just provide tinted glass and fan for give good air circulation. It
looks simple because our operation is just to rebranding finish product and then distributes to
other retailer and also sells it at our shop.
The different environment between our office and others is that we provide all randomized
culture environment to feel the comfort at our office and this will give our employees to feel
overwhelm by working harder for our company.

Stairs

LEGEND
Explanation

table

chair

photocopy machine

1 set of sofa

Meeting table

Administration Manager room
General Manager room
Toilet
Financial Manager room
Operation Manager
room
Marketing manager
room
Meeting room

2.9 MANDATORY BENEFIT
This benefit is very important to our business. It also compulsory gives to the partner and every
staff. This benefit was stated in Employment Act 1955 (Act 265) and regulation.

2.9.1 Employees Provident Fund (EPF)
EPF is compulsory to the employer provided to the every employee which stated in the
Employment Act 1955
Our business will deducted 13% from the employee salary for the contribution.

2.9.2 Social Security Organization (SOCSO)
This benefit is also compulsory gives to the employees. It is because SOCSO give the
protection to the employees from any circumstances like accident before working hour,
during working hour and after working hour.
If any happen to the staff, they may claim from the employer which stated in
Employment Act 1955.
Our business will deducted 2% from the employee salary for the contribution.

2.9.3 Leaves
This benefit also was stated in Employment Act 1955 which the employees may take
leaves for any circumstances which implement by the employer.
Our business provides sick leaves and annual leaves.

2.10 FRINGE BENEFIT
In our business, we also provide to the partner and the staff the fringe benefit. It is to ensure our
partner and staff will be protected and get the benefit. This is some fringe benefit that provided
by our business such as bonus, allowance, annual leave, sick leave, emergency leave, medical
leaves and maternity leaves.
Bonus will give to the partner or staff if they have a good performances in their job. The increase
of the salary will be provided when the business become more consistent and get the profit. For
the annual leave, our business provides for workers work less than 2 years with 8 days, 2 years
until 5 years is 12 days and more than 5 years is 16 days. While for the sick leave we are
provides for workers work less than 2 years with 14 days, 2 years until 5 years with 18 days and
more than 5 years with 22 days. For the emergency leave, we will give the permission to the
staff to leave with the valid reason only such as death, sick, accident and so on.
For the medical leaves any expense will burden by our business if the staff claim for that
particular. The staff should provide the evident such as medical slip. Maternity leaves will be
given to the female staff only. Our business provides 60 days to female staff and she will get the
basic salary. The staff should apply the maternity leaves 4 month before delivery birth.
For the allowance, an allowance would be paid to the workers who work more than certain
number of hours in a month. The allowance paid is RM 2.00 per hour for every additional
number of hours they work.

2.11 WORKING HOURS

DAY TIME
Monday Friday 8.00 am 5.00 pm
Saturday (Week 1 and 3) 8.00 am 2.00 pm

2.12 ORGANIZATIONAL STRUCTURE
The organizational structure can be say as the backbone of the organizational management.
Where, it showed the hierarchy of responsibilities of the organization itself. It is vital to know the
hierarchy because it can show us who is responsible in each of the operation management.
That includes the administration, finance, marketing and operation. It also make the activities of
the organization become smooth and efficient since we have determine which person will
handle which scope of responsibilities and to whom shall that particular staff report for his or her
progress of work.
For Bahulus House Enterprise, we decided to use functional organization structure. The main
reasons why we choose this structure are list as below.
It can clearly showed the chain of command that make the flow of work become easier
since we know who in charge for a particular department.
It can help the management team directly tackle the problem that arise due to factors of
we have a representatives for each department that will frequently report the progress of
the department.
It will have the manager focus only one department. This can lead to an effective and
efficient work since the manager will focus only one department.

2.13 REMUNERATION FOR ADMINISTRATIVE STAFF

POSITION NO. MONTHLY
SALARY
(RM)
EPF
CONTRIBUTION
(13%)
SOCSO
(2%)
AMOUNT
(RM)
General Manager 1 2,500 325 50 2,875
Administration
Manager
1 1,800 234 36 2,070
Marketing
Manager
1 1,800 234 36 2,070
Operation
Manager
1 1,800 234 36 2,070
Financial Manager 1 1,800 234 36 2,070
TOTAL 5 9,700 1,261 194 11,155

2.14 LIST OF OFFICE EQUIPMENT

ITEM QUANTITY PRICE/PER UNIT
(RM)
TOTAL COST
(RM)
Printer 1 200 200
Telephone 1 95 95
Fax 1 365 365
Photocopy machine 1 3,688 3,688
Computer 1 2,500 2,500
TOTAL 6,848 6,848

2.15 LIST OF FURNITURE, FIXTURE AND FITTING

NO. ITEM QUANTITY PRICE/UNIT
(RM)
TOTAL COST
(RM)
1 Square table 5 unit 170 850
2 Office chair 5 unit 60 300
3 Air conditioner 7 unit 2200 15400
4 Executive table + chair 1 set 500 500
5 Meeting table + 6 chair 1 set 1400 1400
6 First aid kit 1 unit 40 40
7 Multipurpose cabinet 2 unit 400 800
8 Dustbin 1 unit 25 25
9 Fire extinguisher 2 unit 130 260
10 Sofa 1 set 999 999
TOTAL 6,124 20,574

2.16 LIST OF STATIONERY

ITEM QUANTITY COST PER UNIT
(RM)
TOTAL
(RM)
A4 paper 5 rim 8.50 42.50
Calculator 5 4.90 24.50
Duster 1 2.00 2.00
Eraser 5 0.20 1.00
File 10 1.50 15.00
Glue 5 1.00 5.00
Marker pen 1 2.50 2.50
Pen 10 1.20 12.00
Pencil 10 1.00 10.00
Ruler 5 0.20 1.00
Rubber stamp 5 2.00 10.00
Stamp Pad 5 7.00 35.00
Stapler 5 1.50 7.50
Total 72 33.20 168.00

2.17 PRE OPERATIONAL BUDGET

ITEM RM
Business license:
Process RM 10
Retail shop RM 100
Processing RM 400
Lighting billboard (20m 4m) RM 130
Dustbin RM 160
Apron RM 25
Picture RM 3
Patil RM 10
Food handling certificate 6 person RM 300
Injection book 6 person RM 30
Injection 6 person RM 180

1338
Business registration 60
Fire insurance 200
Stamp duties 10
TOTAL 1608

2.18 UTILITIES EXPENSES

ITEM RM
(for 2 months)
Water deposit 100
Electricity deposit 360
Telephone deposit 220
Rental deposit 6,600
TOTAL 7,280

2.19 BAHULUS HOUSE ENTERPRISE ADMINISTRATIVE BUDGET

Items
Fixed Assets
Expenses
(RM)

Monthly Expenses
(RM)

Others Expenses
(RM)
Renovation and
construction
10,000
Office Equipment 6,848
Furniture, fitting and
fixture
20,574
Salaries 9,700
EPF 1,261
SOCSO 194
Water bill -
Electricity bill -
Telephone bill -
Water deposit 100
Electricity deposit 360
Telephone deposit 220
Business Registration &
License
1608
Rental deposit 6,600
Stationery 168
TOTAL 37,422 11,155 8,888

4.0 MARKETING PLAN

3.0. INTRODUCTION TO MARKETING

Marketing can be defined as a satisfying needs and wants through an exchange process. In
addition, marketing also can be defined as the process of planning and executing the
conception, pricing, promotion, and distribution of ideas, goods and services to create exchange
that satisfy individual and organization objectives. One famous marketing expert called
marketing as the creation and delivers of standards of livings. Of course, marketing is one most
important part in running up a business. Without a suitable marketing plan, business may never
achieve its goals and resources such as money, energy and time can be wasted.
Marketing is a key part of business success and we must use marketing plan as a basis
for executing marketing strategy. A marketing plan sets out to clear objectives and lists the
actions that can help us to achieve our target. From the definition of marketing itself, it will not
guarantee sales, but a well-researched and coherent marketing plan will give entrepreneurs a
much better chance of building long-term, profitable relationships in the business. So the task of
marketing department of Bahulus House Enterprise is to fulfil our customers needed, try to
solve the problems effectively if it occurred in our services. At the same time we want to achieve
the targeted profits. A lack of understanding of the marketing concept can result in poorly
developed product that fails to meet the customers needs and wants. This can hamper
marketing efforts and affect sales performance, overall business expansion and progress.
Service differentiation provides our business a longer lasting competitive advantage. The
durability of the strategy tends to make it more attractive.
The basic idea of marketing is basically an exchange activity that takes place between a
business entity and its customer. These customers include individual, business entity, and also
the support organizations. Marketing is a crucial and critical aspect in business and always
referred as the backbone to any business in achieving a profitable outcome.
In our business, we are introducing new product which has never been produced before
and that is the bahulu in selected flavours. Statistically showed that the bahulu is one of the
Malaysian favourite dishes, and we only take the advantage of that by innovatively introducing
different fillings for the bahulu like for example, pineapple jam, strawberry jam, blueberry jam,
chocolate and original flavour. Also colour according to flavour with additional chocolate chips in
the bahulu. Most Malaysian love trying new food or cakes, and our bahulus is definitely worth
trying. Once tried, people will definitely have the urge to try other flavours provided as each and
every flavours that we offered, has its own unique taste. In addition, our product also is the new
modification as the usual bahulu is only with original flavour and ours has different filling inside

and various flavour according to colour with additional chocolate chips. Vast choices of flavours
will contribute to a larger crowd of people because every person has different favourite flavour.
Therefore, introducing the product will not be a problem as bahulu is not a new dish to the
people.

OBJECTIVE
To introduce our cake and services to our customers.
To increase our profits by 10% yearly.
To ensure customers are satisfied with our cakes
To ensure customers buy our bahulu repeatedly
To ensure Bahulus House Enterprise will reach the goals of the target market and our
sales budget.

3.1. PROFILE OF PRODUCT
Bahulus House Enterprise produces a variety of bahulu with a difference categories and
flavours.

3.1.1. PRODUCT DESCRIPTION
The categories of bahulu produces are based on the colour, flavour and fillings inside.
Pineapple jam, strawberry jam, blueberry jam, chocolate and original flavour are under regular
category. While for bahulu with no filling inside are categorized in Bahulu Hujan Panas the
flavour according to colour which are brown-coffee, light green-pandan, pink-strawberry and
purple-blueberry with additional chocolate chips. We package our products by using high quality
plastic (Low Density Polyethylene), plastic container with lids and disposable food container. It
is to make sure the quality of the products are in good condition and easy to use. It also able to
protect the product during the process of transportation, storage, display and sales until the
product is ready for use. Moreover, we also want to create instant recognition of the product.

3.1.2. MARKET ANALYSIS
Market analysis is one of the main factors in marketing. It is a study designed to define a
companys markets, forecast their directions, and how to expand the companys share and
exploit any new trends. Things that include in market analysis are for example, target market,
market size, competition, market share, sale forecast, and marketing strategy.
For our business, our target customer is universal. There is no limitation and specification for
certain people because everyone can enjoy it. Common wants from our customer is regular
bahulu with different fillings inside. Common characteristics of our customer is people that love
simple but satisfying food. Our bahulu is full people need because it is handy and no need
extreme condition for storage as it is not easy to spoil if handle carefully. We will focus on
segmented marketing which we only target particular market segments. In this business, we
only target for those that living in Malaysia.

3.2. TARGET MARKET
To ensure that marketing effort fulfil customers needs and wants as well as bring profits, we
have taken steps to identify and focus our effort on a selected group of customers. This is to
ensure that the marketing efforts taken are within our scope and capabilities of our business.
Target market is defined as the group of customers with needs and wants that can be satisfied
by business through supply goods and services. With a clearly defined target audience, it is
much easier to determine where and how to market our company.
After much discussions and planning, we have a specific target market. That being said,
it doesnt mean we only focus on this group of people and ignore others that are not in our
target market, as the other group is our secondary market and could also bring income to our
business.
We have segmented our market based on these three factors, which are geographic,
demographic, and psychographic. Market segmentation is the technique that we apply in order
to identify our market which greatly helps in deciding our target market, finally our business in a
long run. It involves the process of defining and subdividing a large homogenous market into
clearly identifiable segments having similar needs, wants, or demand characteristics. Its
objective is to design a marketing mix that precisely matches the expectations of customers in
the targeted segment. This is because, mistakes in market segmenting may cause business to
lose sales.

Demographic Segmentation
Demographic segmentation consists of dividing the market into groups based on variables such
as age, gender, income, occupations, and health conditions. Our company is located at the
town where the people or customers came from different background or lifestyle. This type of
segmentation helps us to identify the trend that might shape future spending patterns in the
target market. There are a few characteristics of population that has been identified as our
target market. They have different background of education, income, social class and
occupation. This is because the Bangsar area is considered as a big town. The people are from
all level of incomes.
Psychographic Segmentation
Psychographic segmentation divides the market into groups according to customers lifestyle.
Activities, interests, and opinions (AIO) surveys are one tool for measuring lifestyle. It considers
a number of potential influences on buying behavior, including the attitudes, expectations and
activities of consumers. From our research, we identified that our target market is people that
come from all level of incomes from both genders. As we know, we are competing with other
companies and shops in producing bahulu. So, our services are different from others. These
differences can attract customers to come to our company, besides the fact that our product is a
very new and unique product. Because of this reason, we have decided to use only the best
qualities of bahulu and other raw materials. Plus, we also provide the best services at
reasonable prices. All these are important to ensure that our customers are satisfy with our
services.
Behavioural Segmentation
Behavioral segmentation use the unique relationship you have with your customers to have a
very personal conversation. In this segmentation, our target market are those who want to held
any type of events such as wedding or occasional events like Hari Raya and Chinese New
Year. The demand for bahulu during these occasional events normally will increase. During
weekend or school holidays, there are many wedding events being held and this gives us
opportunity to sell our product. Our service includes goodie bags that contain many types of
bahulu. Besides that, at least one day in a week our target would make other types of events
such as birthday party and sometimes once in a year would make annual party. So, there will be
an increase in demand for bahulu with variety of flavors.

3.2.1 EXPECTED TARGET MARKET
To make our product well known, we need to spread our product to our expected target market.
We act as a supplier to expand our product on a certain places. Below is the list of our expected
target market:

CUSTOMERS OUTLET PERCENTAGE (%)
Suppliers 40
Individual customers 25
Shop near Bangsar 20
Supermarkets 10
School in Bangsar 5
TOTAL 100

3.3 MARKET SIZE
Market size can be defined the numbers of buyers and sellers in a certain market from the
target market. The target market for our business is targeted to all types of people that have
different backgrounds of educations, income, social-class, occupation and races. Our main
business is located in Bangsar, Kuala Lumpur.
The population in Bangsar, Kuala Lumpur is 120,000.The price per product to be offered is
depending on the quantity of cakes per packet from the variety of flavours.
Product Selling Price:
Type of Bahulu
i) Regular (original)
= Fixed cost +Variable cost + Mark up
= RM0.20 + RM0.80 + RM1.20
= RM2.20
ii) Regular (Fillings)
= Fixed cost + Variable Cost + Mark up
= RM0.30 + RM0.80 + RM 1.20
= RM2.30
iii) Hujan Panas
= Fixed cost + Variable Cost + Mark up
= RM0.40 + RM0.80 + RM 1.20
= RM2.40

Total customer per year = 45,000
Estimate Demand = 40,000
Target Market = 40,000
Market Share = 10%

Market size = Quantity per person X Price per unit X Target market
Based on this, we estimate that a customer will spent around :
RM5 per unit year,
Market size = 15 X RM0.20 X 40,000
= RM120 000

In a year duration , we estimate that:
Sales per year = 10% X RM120 000
= RM 12,000

3.4 COMPETITION
Basically, competitors often defined as other firms or independent entities that offer similar
services or goods in the marketplace. Knowing the competitors and what they are offering is
very significant in setting up a new business. It will trigger us enhance our products, services
and marketing. Other than that, it will allow us to set our prices competitively and help us to
respond to rival marketing campaigns with our own initiatives and efforts. Currently there are a
lot of bahulu shops existed in the surrounding marketplace which means a lot of rivals existed.
In business, a company in the same industry or a similar industry which offers a similar product
or service is assumed to be the competitor. As an entrepreneur, competition is positive way for
our company to improve the business that will help us to stay on focus of our business. We can
also identify the strengths and weaknesses of our services. The presence of one or more
competitors can reduce the prices of goods and services as the companies attempt to gain a
larger market share as it tries to attract more customers. Competition also requires companies
to become more efficient in order to reduce costs and other expenditures. The competition
analysis is important because it helps us to understand more on the competition and thus help
us to prepare a blueprint for a strategic business plan.
Based on our research, we knew that every competitor has their own strengths and
weaknesses. So, we have engraved more in order to move a step ahead in order to compete
with both new entrants to our market and current competitors. Therefore, we will create
marketing strategies that take advantages of our competitors' weaknesses, and improve our
own business performance. Assessing the threats posed by the competitors is important in
order to manage our business successfully. Below are the lists of our current potential
competitors:
- Al-Hikmatul Food Enterprise
35, PersiaranSenawang 7,
Senawang New Industrial Park,
70400 Seremban, NSDK.

- Classico Bahulu Sdn Bhd
No. 11, Persiaran Senawang 5,
Senawang New Industrial Park,
70400 Seremban, NSDK.

3.4.1. COMPETITORS SWOT ANALYSIS

Al-Hikmatul Food Enterprise
STRENGHTS WEAKNESSES
Opened for 24 hours
Stable financial background
Comfortable cafe
Had open 6 years ago until now

Very unreasonable price
Do not have up to date equipment
Do not have special treatment
Do not have variation of flavor
OPPORTUNITIES THREATS
Growing dining out market
Growing fast food market
A new emerging and development
market
New potential in Malaysia market

More health conscious customer
Threat from local competitors in same
area
Global economic recession
Playing in mature and saturated
industry

Classico Bahulu Sdn Bhd
STRENGTHS WEAKNESSES
Opened everyday
Have membership card
Have polite workers
Have cheaper price
Had open 2 years ago until now
The shop is not well manageable
Less quality of product
Not strategic location
Lack of quality and services
Competition weaknesses
New healthier menu item
Local Urban Community
Marketing
Initiative
Government backing

Changing consumer eating habits
Price wars
Exposing to rises in the cost of
cassava and dairy products.
Taxation

3.4.2. COMPANYS SWOT ANALYSIS

STRENGHTS WEAKNESSES
Have many variety of flavor of snack
Have a special service from workers
Supply for occasional event
Provide a comfort facilities to
customer
High quality of unique product
Provide delivery

Do not opened 24 hours
Do not have membership card
Undifferentiated of products and
services
Market position
Weak brands

Co-branding with other
manufacturers of food and drink
Global demand of crispy chips via
suppliers
Increase in online ordering market
Changing customer tastes
Change in population age-structure

Market entry of many competitors and
copycat brands
Seasonal demand
Low levels of suppliers loyalty
New competition in the
market,possibly with new products
and or services

3.5 MARKET SHARE

Market share in strategic management and marketing is the percentage or proportion of the
total available market or market segment that is being serviced by a company. It also refers
to the estimated potential sales of the business after taking into consideration the market
size and competitors influences. BAHULUS HOUSE has done some research and our
market share depends on it. From the observations that we made, seems like we have good
potential to do this business. This is because we find that some of our competitors do not
provide good services and less quality for their bahulu. Based on random survey that we
made, almost all the feedback that we got were positive. About 8 over 10 people like our
bahulu taste. Many people would like to try our product and said that this product is more
delicious and has high quality compared from other bahulu products.
Below is the market share that we have estimated before and after the entrance of
Bahulus House Enterprise:

Table above shows the market share before the entrance of Bahulus House
Enterprise

NO COMPETITOR MARKET SHARE (%) PROFITS (RM)
1. Al-Hikmatul Food Enterprise 53 1 656 250
2. Classico Bahulu Enterprise 22 687 500
3. Bahulu Dbayu 25 468 750
TOTAL 100 3 125 000

Table above shows the market share after the entrance of Bahulus House Enterprise

1st Qtr
55%
2nd Qtr
35%
3rd Qtr
10%
Market share before entrance of Bahulu's House
Enterprise
NO COMPETITOR MARKET SHARE (%) PROFIT (RM)
1. Al-Hikmatul Food Enterprise 45 1 718 750
2. Classico Bahulu Sdn Bhd 25 781 250
3. Bahulu DBayu 20 625 000
4. Bahulu House Enterprise 10
TOTAL 100 3 125 000

1st Quarter
52%
2nd Quarter
23%
3rd Quarter
15%
4th
Quarter
10%
Market share after entrance of
Bahulu's House Enterprise

3.6 SALES FORECAST
This is important in order to measure the profit, loss or achieve breakeven by company.
Besides that, it also can be used to decide employment requirement levels. The expected
sales of our product for our customer are shown below:
MONTH TYPE OF PRODUCT UNIT PRICE PER
UNIT (RM)
VALUE (RM)
January Original
Fillings
Hujan Panas
30,567
35,974
37,780
=104,321
RM0.20
RM0.30
RM0.40
RM 6,113
RM 10,792
RM 15,112
=RM 32,017
February Original
Fillings
Hujan Panas
32,386
38,074
35,780
=106,240
RM0.20
RM0.30
RM0.40

RM 6,477
RM 11,422
RM 14,312
=RM 32,211
March Original
Fillings
Hujan Panas
33,553
39,025
36,790
=109,368
RM0.20
RM0.30
RM0.40
RM 6,710
RM 11,707
RM 14,716
=RM 33,133

April Original
Fillings
Hujan Panas
34,566
40,999
37,120
=112,685
RM0.20
RM0.30
RM0.40
RM 6,913
RM 12,299
RM 14,848
=RM 34,060
May Original
Fillings
Hujan Panas

35,786
41,763
38,657
=116,206
RM0.20
RM0.30
RM0.40
RM 7,157
RM 12,528
RM 15,462
=RM 35,147
June Original
Fillings
Hujan Panas
36,000
42,000
39,000
=117,000
RM0.20
RM0.30
RM0.40
RM 7,200
RM 12,600
RM 15,600
=RM 35,400
July Original
Fillings
Hujan Panas
36,500
42,500
39,500
=118,500
RM0.20
RM0.30
RM0.40
RM 7,300
RM 12,750
RM 15,800
=RM 35,850

August Original
Fillings
Hujan Panas
38,000
43,000
40,000
=121,000
RM0.20
RM0.30
RM0.40
RM 7,600
RM 12,900
RM 16,000
=RM 36,500
September Original
Fillings
Hujan Panas
38,567
43,978
40,456
=123,001
RM0.20
RM0.30
RM0.40
RM 7,713
RM 13,193
RM 16,182
=RM 37,088
October Original
Fillings
Hujan Panas
39,000
43,999
41,765
=124,764
RM0.20
RM0.30
RM0.40
RM 7,800
RM 13,199
RM 16,706
=RM 37,705
November Original
Fillings
Hujan Panas
40,005
44,123
41,989
=126,117
RM0.20
RM0.30
RM0.40
RM 8,001
RM 13,236
RM 16,553
=RM 37,790
December Original
Fillings
Hujan Panas
45,878
48,345
43,767
=137,990
RM0.20
RM0.30
RM0.40

RM 9,175
RM 14,504
RM 17,506
=RM 41,185
TOTAL
2013

RM 428,086
TOTAL
2014

RM 645,000
TOTAL
2015

RM 980,890

SALES FORECAST FOR CURRENT YEAR, SECOND AND THIRD YEAR

3.4 MARKETING STRATEGY
A business marketing strategy is the single biggest factor which determines the success or
failure of once business. Marketing strategy is a business's marketing policy, usually outlined
in a formal marketing plan. The marketing strategy usually meshes with the company's
corporate image and product brands. Marketing tactics are some of the activities that carry
out the marketing strategy. Each promotion tool has unique characteristics and costs.
Marketing strategies are generally concerned with marketing mix principles, also
known as the 4 Ps. It is used by business to assist in pursuing the businesss objectives.
The 4 Ps in marketing strategy are:
i. Product strategy
ii. Price strategy
iii. Place or distribution strategy
iv. Promotion strategy

1. Product/Services Strategy

Brand
Our product named Bahulus House which may refer to an informal manufacture
which offering traditional cake in modern way and made-to-order food. Just by
recognize our brand, obviously people may know what we are going to serve for
them when they come to our manufacture. In addition, our brand motto Experienced
colourful feelings here is an attraction because it will make people wondering what
the difference between our bahulu and other bahulu in market. Otherwise, we also
supply our product to occasional event, party, wedding ceremony and some certain
supermarket when have a demand.

Quality
Quality of a product can be a major positioning tool for a business. We can convince
our customer due to our quality of product by maintaining the taste. For example, the
taste of the Bahulu Hujan Panas and the regular one will keep maintain and sustain
whenever customer want. Nowadays we know that some supplier could be bias by
cheating the customer on the quality of the ingredients being used. By using low

quality ingredients which is cheaper than high quality ingredients and sell the product
with unreasonable price in order just to gain more profit but forgot the quality of
product. So our company has held a loyalty to customer by not cheating them and
takes any advantages by using high quality ingredients at reasonable price. Other
than that, for supplying we used effectiveness alternative by using machine to
produce our product instead of hiring some employee. From that, our customers
demand cannot be delay and punctually be on time.

Design
Product design or service package plays an important role in satisfying and delighting
the target market. Our product can be classify as a food businesses and more related
to service to the customer. In fact, we also supply our products to demander
especially for occasional event on Hari Raya, wedding ceremony and party. Our
company have been trained to respect customer and set in mind that customer is
always right. So we handle all the order with care to keep it from damage because
we are supplying cakes which is in soft texture. Other than that, we also provide
packaging cakes for wedding ceremony which is usually make as a gift to the guest
when there has any request. This can be called as a one package instead of us
supplies the bahulu.

Packaging

Protection
The primary function of packaging is to protect the product during the process
of transportation, storage, display and sales until the product is ready for use.
Since our products is going to be supply to certain supermarket, occasional
events, wedding ceremony and party, protection is one of the important thing
to handle our product. So we choose transparent plastics as our packager. In
addition, it is easiest way for the customer to see and satisfy when they
wanted to buy our products.

Product differentiation
As we know in market, each product has their own identities and specialties
to attract customers. Include of their packaging and tasting. Same goes with
our product. Since our product is bahulu, we know that all customers from
other races in Malaysia can eat and accept our products because it is a

typical cake but what we concerned is the quality of our products. Good
packaging has the power to create instant recognition of the product. For the
packaging, we have our own sticker that contain our company details such as
address, contact number, e-mail, logo and halal certificate.

Attractive to customer
The packaging of the product may be the sellers final chance to influence
customers. The main packaging we used a high quality plastic (Low Density
Polyethylene). It is to make sure the quality of the products are in good
condition and can be stored for a long period of time and can prevent bahulu
from get eaten by insects. We also used plastic container with lids and
disposable food container to maintain the quality of bahulu. Besides, for the
request from customer for gifts or special occasions, we used colorful and
variety design of paper bags or goodie bags for the packaging. This is our
strategy to attract customers attention.

Labelling
Labelling performs several functions such as identifying, grading, describing or even
promoting the product. Label is one of the important thing that consumer have to take
attention. Eventually, our product is classified as a food, so we must put the expiring
date as guidance to consumer from eating a damage food that would be a food
poisoning to consumer. In addition, we also put all the ingredients and content label
at the package to ensure customers about the healthiest of our product which not be
made from artificial ingredients. It is safe for the children to eat our products. The
more important thing is the halal logo that certificate from JAKIM which is can
convince the consumer especially Muslim to purchase our products. This is to ensure
all the ingredients that we are used is from food standardization and not made from
non-halal ingredients that could be make sensitivity of Muslim consumer.
After sale services
Since our products is bahulu, the market sale is consistent because its food and
usually ate by all customer from any races and ages. Our bahulu can serve as

alternative food for tea time, supper and especially for people that do not have
enough time for breakfast. This shows that our product is useful during urgent time
and they need on-the-spot breakfast. Based on our market sale, usually demand is
higher when it comes to occasional day such as Hari Raya. For Muslim who is busy
they often make a last minute preparation. So, they only buy instant food such as
bahulu. Therefore, we provide many flavors to make varieties for customers.
2. Price strategy
The definite meaning of the price of a product or service is the amount of money
charged to the customer for a particular purchase. Our financial objectives when
talking about price will be coined on how much money we intend to make from a
product, how much we can sell, and what market share will get in relation to
competitors. Objectives such as these and how a business generates profit in
comparison to the cost of production need to be taken into account when selecting
the right pricing strategy. There are several pricing strategies, namely, cost based
pricing, value based pricing, and competition based pricing. Each one of these has
their own pros and cons based on the product or service offered itself. For our
company, we have decided to imply the cost based pricing strategy.
Cost-based Pricing
Cost based pricing is the simplest and most commonly used pricing strategy. Cost-
based pricing is based on the total cost of the product or service plus a standard
mark-up. This involves setting a price by adding a fixed amount or percentage to the
cost of making or buying the product. In some ways this is quite an old-fashioned
and somewhat discredited pricing strategy, but like being stated above, it is still
widely used. This is also one the factor why we chose this pricing strategy for our
product, the most simplest but reliable and popular used even by big companies
worldwide.
The mark-up is the profit margin that is desired from the sale of the product.
The decision on the percentage mark-up is made based on certain factors. Firstly, we
have to know the average profit margin in the industry for our product. For example,
for our product which is a food product, the margin for food business is not less than
35% of the selling price. Secondly, we have to take into account the number and
strength of competitors in the same area or same industry. For example, for our
company, since we are competing with only two other competitors, even our
company is a new company or the newcomer in the area, we may not have to reduce
our price. Thus, how high should the mark-up of our product percentage be? That

largely depends on the normal competitive practice in a market and also whether the
resulting price is acceptable to customers.
An example of cost-based pricing, where a business wishes to ensure that it makes
an additional profit on top of the unit cost of production is illustrated below:
Unit cost RM100
Mark-up 50%
Selling price RM150

Cost-based pricing is often used as a guide in pricing. The offering price is
vice versa, may be lower or higher. This is also the result of other factors such as
customers willingness to pay for the product or service, pressures other competitors,
and the supply and demand factor. However the lowest price of our product is
determined by the unit cost of the product. We have taken into consideration if the
price lowers than the cost per unit will result in a loss for our company. We also
chose this pricing strategy to utilize this strategy intelligently to penetrate the market.
Besides that, we also confident that sales of our products can cover loss on the sales
of the particular product. Other factors that can contribute to the pricing include
economic conditions, government regulations, social concerns, and consumer
groups.

The main advantage of cost-based pricing is that selling prices are relatively
easy to calculate. If the mark-up percentage is applied consistently across product
ranges, then the business can also predict more reliably what the overall profit
margin will be. Some other advantages of the cost based pricing are in term of
flexibility whereby we can add a different percentage to different product lines.
Besides, if the costs of our product go up, it is easy to adjust the prices thus reducing
the loss in a long run plus it is easy for our marketer to defend the pricing and last but
not least it can suit a manufacturer with scalable production based on demand.
However, there are also disadvantages to this pricing strategy. Among the
disadvantages are it ignores product demand or the influence price may have on
demand and also what other competitors are doing with their pricing. Furthermore,
the most obvious disadvantage of this strategy is if the costs of our product increase,
so must the price. The name of this pricing strategy is self-explanatory where it is

based on the cost of the product itself. That is why the cost of our product is directly
proportional to the price of the product.
Another approach that we have taken into consideration is the pricing tactic
as different tactics can help us attract more customers and maximize our profits.
First, discounting offering specially-reduced prices can be a powerful tool. This could
be a clearance discount to sell old stock, a discount for making multiple purchases of
the same or similar products, or we could offer bulk discounts to encourage larger
orders. We thought that this tactic will enable us to make more profit through lower
costs.
Secondly, the odd value pricing or the psychological pricing. Using the tactic
of selling products for RM 9.99 instead of RM10 can be useful if price is an essential
part of customers buying decisions. Some customers perceive odd value prices like
this as being more attractive.
Another tactic is the loss leader. This involves selling a product at a low or
even loss-making price. Although we may not make a profit selling this product, we
could attract customers who will also buy other, more profitable products.
. Next, the penetration. This tactic starts at a low price and gaining market
share before competitors catch up. Once we have a loyal customer base, we should
be able to find ways to raise prices later. This tactic seems very convenient to our
company as we are trying to penetrate the market as a new company.
Lastly, the tactic of raising or lowering prices. We are well aware that there
will be times when we need to change our prices. There are two key questions we
will try to answer. First, what effect will the price change have on the volume of sales,
and second, what will the effect be on the profit per sale? When we Increase the
prices, we can improve our profitability even though our sales volume may drop. If we
are increasing our prices, we will always explain to our customers why we are doing
it. We can use the price change as an opportunity to re-emphasize the benefits we
offer.
There are also ways that we can hide price increases. For example, we might
introduce new, higher-priced products or services and make older, cheaper ones
obsolete lower the specification and our costs while maintaining the same price but
we will be aware that hiding price increases can risk adverse reactions from our
customers if they realize what we are doing.
In contrast, the reducing prices, we know that we should never take the
decision to lower prices lightly. Low prices often go hand-in-hand with poor-quality
service. This is not the image we want to create for our business?

3. Distribution Strategy
For product-focused companies, establishing the most appropriate distribution
strategies is a major key to success, defined as maximizing sales and profits. Place
represents the location where a product can be purchased. It is often referred as the
distribution channel. It includes any physical store as well as virtual stores on the
Internet. Distribution strategy is aimed at establishing a structured and controllable
distribution system to ensure the smoothness of transferring the products to its target
customers. As we are manufacturing and selling our products on our own without any
intermediaries, it can be considered that our distribution channel is from
manufactured to consumer after distributed to the wholesalers and retailers. Our
strategies are involved in many areas which are through the wholesalers then being
distributed to the retailers like grocery shops in one housing area and finally being
distributed directly to the customers.

Manufacturer customer

1. Direct to consumer
First, we sell and manufactured our products which are bahulu directly to the
consumer which are the one who pays to consume the goods and services produced
for satisfy their needs and wants. When we directly sell to the consumer, there has
no intermediary level and there are not involved the retailers and the wholesalers.
Even the consumers will having their own choice and may choose all varieties in
flavor besides, buying in large numbers of item that we had provided. By dealing
directly with consumers, manufacturers are able to remain in business. We choose
this type of distribution because we are providing fresh and clean food every day to
satisfy everyones needs and wants.
.
Manufacturer retailer customer

2. Selling through retailers
Apart from that, we had manufactured our bahulu to the one intermediary level,
the retailers which are a business or person that sells goods to the consumer, as
opposed to a wholesaler or supplier, who normally sell their goods to another
business so that we can achieve the aim of expanding the coverage, increasing the
exposure, capturing the market and boosting the brand-name of its merchandise
within a relatively short time. They act as an intermediary link between the
manufacturers and the consumers of goods. But, the selection of the number and
location of retailers depend on the coverage area intended by our manufacturer,

Bahulus House Enterprise. Even, we can have discovering and grasping real market
demand when dealing with the retailers. So, as the good strategy we had discover the
retailers in all main area in Malaysia so that the consumers in all area can know our
products through the retailers who sell our bahulu with buying our product when going
to the retailers shops. So, our brand product will be having the good feedbacks from
Malaysian food market.

Manufacturer wholesaler customer

3. Selling through wholesalers
Apart from that, we had prefer to sell our bahulu to wholesalers as the
middlemen who operates between the producers (from whom they purchase goods)
and the retailers (to whom they sell goods) as well as referring to any individual or
business firm selling goods in relatively large quantities to retailers other than
consumers. Besides, a wholesaler takes charge of goods from a manufacturer,
usually in very large amounts, and in turn sells them to retail establishments at a
marked up price. Even, through their scale of operation, contacts, experiences and
specialization, wholesalers offer manufacturers more than what the manufacturers
can achieve on their own. So, we had selling our products through the wholesalers
like the big super market such as Mydin, Tesco, Econsave and Jaya Jusco. In case,
they will help to reduce the amount of efforts required by the manufacturer in
distributing his product to the final consumers and provide vast market coverage to his
products. Apart from that, to promote our brand product they act as a communication
channel by providing information about the products to the consumers, on one hand,
and the consumer feedback to the Bahulu House on the other hand. More
importantly, by dealing with the wholesalers they have better financial resources than
manufactured directly to the consumers and dealing with retailers. Apart from that, our
Bahulus House brand can be well-known in our Malaysian food market with the help
of wholesalers, help in perform advertising and sales promotion activities and also
employ expert sales representatives for the purpose.

4. Promotion Strategy
Promotion represents all of the communications that a marketer may use in the
marketplace. Promotion has four distinct elements: advertising, public relations,
personal selling and sales promotion. A certain amount of crossover occurs when
promotion uses the four principal elements together, which is common in film
promotion.
1) Advertising

i. Newspapers/magazines

This is one of our promotion strategies in introducing our company.
Newspaper is a part of medium in transferring information to the residents in
our marketplace. So, we will advertise our product including our companys
contact details. However, in order to minimize the cost, we will choose the hot
selling newspaper and magazines in the residential area. It also will reduce
the waste of advertising useless promotions.

ii. Lower Price and Discount

Besides that, our company will give the best price to our customer and give
free extra bahulu to our customers that buy more than certain quantities.

iii. Signboards and banners

Signboard is the way we introduce our company especially for our premises.
It is because, we will locate the signboard directly in front of our building so
that when people pass by, they will know where we are and what services
and products we are producing.

We will design and locate our banners at the main locations where
people always come or pass by for example is, at junctions of the roads,
terminal bus, universities or colleges, and so on. The total of the banners is
around five depends on how much place we will locate them.
These two medium of advertising will not be a problem to our company
especially for cost. It is because, we are producing these products and we
just need to pay for the raw materials of producing them.

iv. Sticker

One of the ways to introduce our company and make our customers keep
informed about our products and services is by using sticker on every
packaging. The information provided includes:

a. Name of the company
b. Address of the company
c. Phone numbers - office and staffs
d. Companys logo
e. Companys e-mail

v. Website

Other alternative that we will use is the website that has information about our
company and products. In spite of that, we also will use social networking
sites such as blog, facebook, twitter, and so on. Online selling is important as
it is the easiest way to buy something so people can make orders by only
access to the internet. In addition, people also easy to make any choices of
flavor or colour of bahulu because they can see the picture.

2) Sales promotion

This is a promotional activity or incentives carried out or offered within a set time
frame to influence purchases. Our company sales promotions are:

o Give discounts to regular customers
o Give discounts for big purchases
o Big discount once a year
o Give free extra bahulu to customer that purchased at certain quantity

3.8 MARKETING BUDGET

Items

Fixed assets Expenses
(RM)

Monthly Expenses
(RM)

Others Expenses
(RM)

Signboard

Marketing personnel
- Salary
- EPF/ SOCSO

Delivering

Promotion
- Banner
- Sticker
- Website
- Newspaper
advertising

1,000

5,600
840

1,000

200
100
200
1,200

Total

1,000

7,440

1,700

4.0 OPERATIONAL PLAN

4.0 OPERATION PLAN INTRODUCTION
In any business that we want to set up, an operation objective is important element that
should be add on in order to ensure that the business will be run smoothly and accordingly.
The successful of the business is depending on how the effective of the operation in the
business itself. The smoothly and a well condition of operation can lead the business
achieved the goal easily without face any difficulties that hinder the success of the business.
Therefore, the objective operation should be set up in order to serve as a guideline for the
business in achieving their goal.

The main objective for the BAHULUS HOUSE ENTERPRISE is to give a best quality of our
product, which are many different types and taste of Bahulu to our customer in order to
make them more satisfied with these products. We also try to fulfill our customer
requirements and needs. Also to change the perspectives of our customer about the Bahulu
cakes not just can be served not only for Malays, but other races can try it too.

4.1 OPERATION OBJECTIVES
1. To make sure that all the operation activities will be run properly and effectively by
the workers who are responsible for it and able to achieved the business goal.
2. To ensure that all the products that provided to our customer follow the requirements
and needs in order to make them satisfy with our product.
3. To make sure that our product is nutritious, clean, Halal and always available to the
customer.
4. To make sure that the stocks is being managed properly.
5. To ensure all the workers can perform their job effectively.
6. To maximize the sustainable profit growth and minimize the lost.
7. To make our company grow faster in order to be more competitive in the business.
8. To be more creative and innovative in order to attract customers.
9. To be aware with new business opportunity that is based on our product
10. To make sure the performance of our business operation will be successful.
Apart from all the objectives, the main priorities BAHULUS HOUSE ENTERPRISE is to
ensure that all the operation activities run effectively and systematically based our
4.2 OPERATION DEPARTMENT STRATEGIES
As the world keep on changing and globalization in the Malaysian industry field, we
BAHULUS HOUSE ENTERPRISE are ready to take up the challenge. One of our strategies
is through our operation plan itself. Where this particular plan is vital as others plan that we
has discussed early. The operation plan itself discusses on how exactly the basic operation
will occurs. In the operation department, all the inputs are merging to produce are merging to
produce the output.
In simple word, we at BAHULUS HOUSE ENTERPRISE will efficiently combine the work
force, stock available, equipment and apparatus, technologies, information and capital to
meet the demand of our customers and the same time gain the profit that we had estimated.
In order to do so, we had made several strategies in making sure that the objectives of our
operation plan are well achieved.

The strategies are listed below:
BAHULUS HOUSE ENTERPRISE will make sure that the staff that we hire fulfill
the requirement of the particular position. This merely due to avoid excessive
staff in the operation department.
BAHULUS HOUSE ENTERPRISE will ensure that our stock is always for the
customer
BAHULUS HOUSE ENTERPRISE make sure that all the Bahulu cakes that we
bake are properly concealed, clean and in good condition (Extra precaution)
BAHULUS HOUSE ENTERPRISE will take note on all the feedback that came
from of our customer. We believed that the critics that they give to us would
improve the level efficiency in the operation department.
BAHULUS HOUSE ENTERPRISE will always find new initiatives and business
plan that can increase our opportunity for success.
In the term of management, we will set up clear objectives and goals to achieve
in this industry. A clear goal and objectives will derive our staff to perform well .in
their own job task thus lead to a smooth and efficient of the business.

4.3 CONCEPT OF OPERATION

As a new comer for the business that distributes a variety of bahulu cakes, our company
come with the new concept that will show the uniqueness of our company that provide
variety method of selling our product. It is important to make sure that our customer can
easily recognize and interested with us. Due to that, our company, which is BAHULUS
HOUSE ENTERPRISE, always does the job based on the concept of CUSTOMER IS OUR
MAIN PRIORITY. By applying this concept, our company tries to make sure that all the
requirements and needs of the customer must be fulfilled first. It is vital to ensure that our
customer satisfied and become a loyal customer for our product.

In our business, we offer a various type of bahulu cakes and also provide special order in
order to attract the customer to buy our product. By putting the customer as our main priority,
we will do our job effectively so that we can reduce any complaint by the customer, however,
if has any complaint, we will solve it immediately and take corrective action to curb that
problem.

4.4 PRICES OF OUR PRODUCTS

Types

Prices offered by BAHULUS HOUSE ENTERPRISE

For end customer (retail
price)

Bahulu Quantity (pieces) Price
Regular (original) 10 RM 2.00
20 RM 4.00
40 RM 8.00
100 RM 20.00
500 above free
10 extra bahulu

Regular
(feelings)
10 RM 3.00
20 RM 6.00
40 RM 12.00
100 RM 30.00
500 above free
10 extra bahulu

Hujan Panas 10 RM 4.00
20 RM 8.00
40 RM 16.00
100 RM 40.00
500 above free
10 extra bahulu

For seller (wholesale price)

Bahulu Quantity
(pieces)
Price
Regular (original)

1000 RM 200
Regular (feelings) 1000 RM 300
Hujan Panas 1000 RM 400

4.5 OPERATION HOUR

Bahulus House Enterprise operates 7 days per week and we practice a shift hour for our
worker. Our company does not have off day due to the target demand from the customer
that Bahulu with filling would be everyday needs. When the demand comes, our company
will fulfill their request in order to guaranteed satisfaction of our customer.

Bahulus House Enterprise will be close just driving the public holiday such as Labor day but
will not be closed during Hari Raya and any big festival seasons in Malaysia. This is due to
the higher demand from the customer for our product.

The operation hour of Bahulus House :-

DAY

TIME

Sunday Thursday

10.30 am 10.30 pm
Friday Saturday 10.30 am 11.00 pm

4.6 REST HOUR

The rest hour for our company is state 12.30 pm until 1.30 pm for the first shift and the rest
hour for the next shift is 8.30 pm until 9.30 pm.

For Friday, there are extra 1 hour for the workers to perform a Jumaat prayer that is 12.30
p.m. until 2.30 p.m.and the rest day for Saturday is at 1.00pm until 2.00 pm for the first shift
and the next shift is 9.00 pm 10.00 pm. The reasons why there were just 1 hour rest for the
worker is that business need to be operate continuously to fulfill the demand of the customer
and be more effective in making more profit to the company.

4.7 MANPOWER AND LABOR

Bahulus House Enterprise, we have 5 workers under operation department, 2 workers for
managing and preparing the bahulu and 2 workers taking order and managing the front
cashier counter and also plus one driver van for delivering the product from supplier and also
to our sellers. This 5 staff have been chosen based on the criteria that our company has
decided. All 5 workers plays a very important role in ensure that our business running
smoothly. These 5 workers are responsible in ensuring the process of managing and
distributing the stocks was on the time and the delivery of the fruit pickles is perfect and any
delay must be avoid by the workers.

They are also having the responsibilities in cleanliness in order to avoid any damages to the
employees due to use of apparatus and equipment in managing the fruit pickles. They must
ensure that the apparatus and equipment are in good condition and safe to be use.

Our workers are totally have been supervised and trained in order to manage the stocks
properly and based on the guidelines as to maintain our quality of product. This will help our
worker to work effectively and can handle the stocks efficiently in order to fulfill the demand
of the customer.

4.8 OPERATION LAYOUT

Premise Layout

Kitchen

4.9 OPERATIONAL DEPARTMENT CHART

Operational Manager
(Nur Syafiqah Bt Shaiful
Haslan)

Driver
Worker
Cashier

4.10 MANPOWER REQUIREMENT

DESIGNATION NO. OF
WORKER
SALARY
(RM)
EPF (10%)
(RM)
SOCSO (2%)
MONTHLY
Cashiers

Workers

Driver

TOTAL

1

3

1

5

900 x 1 = 900

900 x 3 = 2,700

900 x 1 = 900

4,500

900 x 13% = 117

2,700 x 13% = 351

900 x 13% = 117

585

900 x 2% = 18

2,700 x 2% = 54

900 x 2% = 18

90
YEARLY
Cashiers

Workers

Driver

TOTAL

1

3

1

5

1,800 x 12 = 21,600

1,800 x 12 = 21,600

900 x 12 = 10,800

54,000

234 x 12 =2,808

234 x 12 = 2,808

117 x 12 = 1,404

7,020

36 x 12 = 432

36 x 12 = 432

18 x 12 = 216

1,080

For Overtime payment
RM 3.75 x 1.5 = RM 5.63 per hour
*basic payment for 1 hour RM 3.75
*overtime payment for 1 hour is RM 5.6
4.11 PRODUCTION SCHEDULE

TIME

SHIFTS

WORKERS
Cashier Workers Driver
10.30 11.30

1 2 1
11.30 12.30

1 2 1
12.30 13.30

2 2 1
13.30 14.30

2 2 1
14.30 15.30

2 2 1
15.30 16.30

2 2 1
16.30 17.30

2 2 1
17.30 18.30

2 2 1
18.30 19.30

1 2 1
19.30 20.30

1 2 1
20.30 21.30

1 1 1
21.30 22.30

1 1 1

4.12 STOCK REQUIREMENT FOR ONE DAY PRODUCTION

TYPES

COST
Flours RM 20.00 (10 kg)
Eggs (gred A) RM 100.00 (303 units)
Sugar RM 20.00 (11 kg)
Salt RM 1.00 (500 g)
Paste (colour) RM 8
Green (1 packs)
Brown (1 packs)
Purple (1 packs)
Pink (1 packs)
Baking Powder RM 2.00 (1 pack)
Chocolate Chip RM 35.00 (10 packs)
Fillings(Jem)
chocolate (2 bottles)
Strawberry (2 bottles)
Blueberry (2 bottles)
Pineapple (2 bottles)
RM 25.00
Coconut Oil RM 1.50 (500 g)
Vanilla Essence RM2.50 (2 bottles)

MONTH
STOCK PURCHASES (RM)
Flours

Eggs

Sugar

Salt

Paste

Coconut Oil
January

520

2600

520

26

208

39

MONTH
STOCK PURCHASES (RM)

Baking
Powder

Chocolate Chips

Fillings(Jem)

Vanilla Essence

Total
(RM)
January
52

910

650

65

5,590
February
52

910

650

65

5,590
March
February

520

2600

520

26

208

39
March

520

2600

520

26

208

39
April

520

2600

520

26

208

39
May

520

2600

520

26

208

39
June

520

2600

520

26

208

39
July

520

2600

520

26

208

39
August

520

2600

520

26

208

39
September

520

2600

520

26

208

39
October

520

2600

520

26

208

39
November

520

2600

520

26

208

39
December

520

2600

520

26

208

39

TOTAL

6,240

31,200

6,240

312

2,496

468

52 910 650 65 5,590
April
52

910

650

65

5,590
May
52

910

650

65

5,590
June
52

910

650

65

5,590
July
52

910

650

65

5,590
August
52

910

650

65

5,590
September
52

910

650

65

5,590
October
52

910

650

65

5,590
November
52

910

650

65

5,590
December
52

910

650

65

5,590

TOTAL

624

10,920

7,800

780

67,080

4.13 CONVENTIONAL SYMBOL

SYMBOL ACTIVITY DECRIPTION

Operation Material are being
processed or information
being or the process of
planning and calculating

Transporting Movement of material from
one place to another
Inspection Inspection on the quantity or

quality of the product

Delay Processed is delay or
material waiting for further
processed

Storage Process of the materials or
finished products is stored
in the storage area

4.14 FLOW CHART FOR THE PRODUCTION OF BAHULUS HOUSE PRODUCTS

THE PRODUCTION OF ORIGINAL FLAVOUR BAHULU

THE PRODUCTION OF BAHULU WITH FILLINGS
Preheat oven to 200C. Grease the moulds with coconut oil and
place into the preheating oven to heat up.
Sift flour together with the baking powder. Set aside.
Beat egg whites and salt with an electric mixer until soft peaks
formed. Then gradually beat in sugar, one tablespoon at a time,
until stiff peaks formed. Add vanilla then beat in egg yolks, one at
a time.
Stir the flour a little while beaten again at slow speed until it
finish.
Remove the hot moulds from the oven and spoon mixture into the
greased holes, filling each hole 3/4 full.
Bake for 8-10 minutes or until golden brown.
Remove from oven and cool for about a minute, then use a skewer
to prise the sponges from the moulds.
Inspect the quality and texture of bahulu that has been baked.
Packaging the stocks according to sizes and types
Custom packaging for customer (Special Order)
sell /delivering to customer

THE PRODUCTION OF BAHULU HUJAN PANAS

Preheat oven to 200C. Grease the moulds with coconut oil and place into the
preheating oven to heat up.
Beat egg whites and salt with an electric mixer until soft peaks formed. Then gradually beat
in sugar, one tablespoon at a time, until stiff peaks formed. Add vanilla then beat in egg
yolks, one at a time.
Stir the flour a little while beaten again at slow speed until it finish.
Insert the feelings
Remove the hot moulds from the oven and spoon mixture into the greased
holes, filling each hole 3/4 full.
Remove from oven and cool for about a minute, then use a skewer to prise
the sponges from the moulds.

4.15 EQUIPMENT AND APPARATUS:

The material management is important in our packaging process as its need to be
clean and sterile at any time. The entrepreneur should plan and control the quality of
packaging effectively and efficiently.

Preheat oven to 200C. Grease the moulds with coconut oil and place
into the preheating oven to heat up.
Beat egg whites and salt with an electric mixer until soft peaks
formed. Then gradually beat in sugar, one tablespoon at a time, until
stiff peaks formed. Add vanilla then beat in egg yolks, one at a time.
Add in pandan paste and continue to beat until well blended.
Stir the flour a little while beaten again at slow speed until it finish
then add chocolate chip and mix it well.
Remove the hot moulds from the oven and spoon mixture into the
greased holes, filling each hole 3/4 full.
Remove from oven and cool for about a minute, then use a skewer to
prise the sponges from the moulds.

Item Price /
unit
(RM)
No.
requirement
Total
cost
Supplier

Weight
Machine

100

2

200
Jong Hong
Enterprise

Sealer
55

2

110
Jong Hong
Enterprise

Bahulu
Mould
12 15

180

Classic
Trading
Enterprise

oven
10000

1

10,000
Mustafa
Tools
Enterprise

Electronic
Mixer
1000 1 1000 Mustafa
Tools
Enterprise
Others 3,250 3,250
Total 11,490

4.16 OTHER EXPENSES

No. Items Quantity Price/unit
(RM)
Total (RM)
1 First Aid 1 40 40
2 Fire Extinguisher 2 130 260
3 Uniform 6 25 150
4 Packaging 50Kg
(small = 20Kg,
Medium = 15Kg
Large = 15Kg)
Small size = 9
per Kg
Medium size =
12 per Kg
Large = 15 per
Kg
585

5 Plastic bags 50Kg 4 per Kg 200
6 Glove 4 10 40
7 Insurance van 1,000
8 Road Tax 500
9 Van Inspection 60
Total

2,835

4.17 LIST OF EQUIPMENT

Item Price/unit
RM
No.
Requirement
Total
Cost
RM
Supplier

Sink 225 2 450 Deluxe Sdn
Bhd

Upright
Freezer
1200 1 1200 Rakan
niaga Corp

Rack 420 4 1,680 IKEA

Stainless
steel table
1,200 1 1,200 Stanley sdn
bhd

Dustbin 25 3 75 Kedai runcit
Bilah
enterprise

Cash
Register
1,000 1 1,000 Stationeries
is ours
enterprise

Long
Table

90

2

180
Hong leong
hardware
sdn bhd

Small
Square
Table

120

1

120
Jati
sungguh
sdn bhd
Others 2,835
Total 8,740

4.18 OPERATIONAL BUDGET

NO.

ITEMS
FIXED ASSET
EXPENSES
(RM)
MONTHLY
EXPENSES
(RM)
OTHER
EXPENSES
(RM)
1 Equipment 8,740
2 Apparatus 11,490
3 Van 50,000
4 Labour wages 4,500
5 EPF 585
6 SOCSO 90
7 Stocks 8,985
8 First aid 40
9 Fire extinguisher 260
10 Uniform 150
11 Packaging 585
12 Plastic bags 200
13 Glove 40
14 Insurance lorry 1,000
15 Road tax 500
16 Van inspection 60

TOTAL

70230.00

14,160

2835

4.19 PRODUCTION PLANNING

Production Planning is concerned with the determination and arrangement of all facilities
necessary for future operations. During the scheduling phase the production plan is
translated into a detailed, usually day-by-day, schedule of products to be made. Besides, it
helps to decide the ways and means of production and showing the direction. That
importantly, it is based on sales forecasting. So, it is important to make sure that the
business is able to produce outputs that are enough to fulfil the expected market demand or
sales. This can be achieved by having a good production planning. In production planning,
the business will determine how much output to produce for a certain period of time such as
in a day, a week or a month.
Average sales forecast per month = RM 32, 017
Price per unit = RM 0.30
Number of output per month = RM 26,311
RM 0.30
= 106,723 UNITS
If the number of working days per month is 26 days,
The amount of output to be produced per day is:
= 106,723 bahulu
26 days
= 4,104.7 4,105 bahulu per day
4.20 MANPOWER PLANNING

Manpower Planning which is consisting of putting right number of people, right kind
of people at the right place, right time, doing the right things for which they are suited for the
achievement of goals of the organization. Therefore, manpower planning involves reviewing
current manpower resources, forecasting future requirements and availability, and taking
steps to ensure that the supply of people and skills meets demand. The production operation
refers to the amount of output that can be produced within a specific time. Production
planning is a method to calculate manpower requirement so that production demand based
on sales forecast can be met.
The sales forecast is 27,750 units of bahulu per month which is monthly production demand
is 27,750. If working days per month are 26 days per month, the daily production rate is:
106,723 / 26 days = 4,105 bahulu per day
The working hour per day is 12 hours. After deducting one hour to two hours of rest period
and idling time the effective working hours per day is 9 hours. The hourly production rate is:
4,105 / 9 hours = 456 pieces of bahulu per hour
One worker can produce about 432 pieces bahulu in 1 hour and then his hourly capacity is:
432/ 1 = 432 pieces bahulu per hour

Therefore, the number of workers required is:
Planned Rate of Production per hour
Worker Productive Time per hour
= 456 pieces of bahulu
432 capacity of worker

= 1.05 1 workers
1 workers
Thus, BAHULUS HOUSE needs one workers in mixing and baking area.

5.0 FINANCIAL PLAN

INTRODUCTION
A financial plan incorporates all financial data derived from the operating budgets i.e. the
marketing, production (or operations) and administration budgets. Financial information from
the operating budgets is then translated or transformed into a financial budget.
Based on the financial data, projections are prepared via the following pro forma statements:
Cash flow
Income (or profit and loss) statement

Balance sheet.

THE IMPORTANCE OF A FINANCIAL PLAN
A financial plan is crucial to the overall business plan that is developed for a particular
business or project. Its importance can be summarized as follows:
To determine the size of investment
To identify and propose the relevant sources of finance
To ensure that the initial capital is sufficient
To analyze the viability of the project before actual investment is committed
To be used as a guideline for project implementation

FINANCIAL INPUT
Administrative Budget

Useful life of fixed assets.

DEPRECIATION METHOD
(1=straight line, 2=declining
balance) 1

Marketing Budget
Fixed Assets
RM
Land & Building 80,000
Office Equipment 6,848
Furniture & Fixture 20,574
Working Capital
Salary 9,700
EPF & SOCSO 1,455
Stationary
168
Other Expenditure
Other Expenditure 7,280
Pre-Operations
Deposit (rent, utilities, etc.)
Business Registration & Licences 1,408
Insurance & Road Tax for Motor Vehicle
Other Expenditure 200
TOTAL 127,633
ADMINISTRATIVE EXPENDITURE
FIXED ASSETS Econ. Life (yrs)
Office Equipment 7
- 7
Furniture & Fixture 7
- 5
Signboard 7
- 5

Forecasted Sales & Purchases.

Operation Budget.

Signboard 1,000
Working Capital
Salary 5,600
EPF & SOCSO 840
Transportation Cost 1,000
Other Expenditure
Other Expenditure
Pre-Operations
Business Registration & Licences
TOTAL 10,140
MARKETING EXPENDITURE
Fixed Assets RM
Month 1 32,017 Month 1 5,590
Month 2 32,211 Month 2 5,590
Month 3 33,133 Month 3 5,590
Month 4 34,060 Month 4 5,590
Month 5 35,147 Month 5 5,590
Month 6 35,400 Month 6 5,590
Month 7 35,850 Month 7 5,590
Month 8 36,500 Month 8 5,590
Month 9 37,088 Month 9 5,590
Month 10 37,705 Month 10 5,590
Month 11 37,790 Month 11 5,590
Month 12 32,017 Month 12 5,590
Total Year 1 418,918 Total Year 1 67,080
ToTal Year 2 645,000 ToTal Year 2 71,987
Total Year 3 980,890 Total Year 3 85,992
SALES PROJECTION PURCHASE PROJECTION

PROJECT IMPLEMENTATION COST SCHEDULE

A project implementation cost schedule incorporates both long-term and short-term
expenditure needed to start a project. The purpose of preparing the cost schedule is to
determine the amount of initial investment needed to launch our new project.

Vehicle 25,000
Equipment & Apparatus 20,230
Working Capital
Raw Materials 5,590
Carriage Inward & Duty
Salaries, EPF & SOCSO
Other Expenditure
Other Expenditure
Pre-Operations
Insurance & Road Tax for Motor Vehicle 1,500
TOTAL 53,655
OPERATIONS EXPENDITURE
Fixed Assets RM

Cost
80,000
6,848
20,574
1,000
25,000
20,230
Working Capital 1 months
11,323
7,440
5,590
13,423
Contingencies 10% 19,143
TOTAL 210,571
Equipment & Apparatus
Signboard
Vehicle
Pre-Operations & Other Expenditure
Administrative
Marketing
Operations
Requirements
Fixed Assets
Land & Building
Office Equipment
Project Implementation Cost
Furniture & Fixture

Particulars F.Assets Monthly Exp. Others Total
Fixed Assets
Land & Building 80,000 80,000
Office Equipment 6,848 6,848
- -
Furniture & Fixture 20,574 20,574
- -
Working Capital
Salary 9,700 9,700
EPF & SOCSO 1,455 1,455
- -
#REF! - -
Stationary 168 168
- -
- -
Deposit (rent, utilities, etc.) - -
Business Registration & Licences 1,408 1,408
Insurance & Road Tax for Motor Vehicle - -
Other Pre-Operations Expenditure 200 200
Total 107,422 11,323 8,888 120,353
ADMINISTRATIVE BUDGET

Fixed Assets
Signboard 1,000 1,000
- -
- -
- -
Working Capital
Salary 5,600 5,600
EPF & SOCSO 840 840
Transportation Cost 1,000 1,000
- -
- -
- -
- -
Other Expenditure -
Business Registration & Licences - -
Insurance & Road Tax for Motor Vehicle - -
Other Pre-Operations Expenditure 1,700 1,700
Total 1,000 7,440 1,700 10,140
MARKETING BUDGET

DEPRECIATION SCHEDULES

Our company is planning to purchase fixed assets either with cast or through hire purchase
scheme. Therefore, depreciation schedules for each of the fixed assets (except land) either
Fixed Assets
Vehicle 25000 25,000
Equipment & Apparatus 20230 20,230
-
-
Working Capital
Raw Materials 5,590 5,590
Carriage Inward & Duty - -
Salaries, EPF & SOCSO - -
- -
- -
- -
- -
Other Expenditure -
Business Registration & Licences - -
Insurance & Road Tax for Motor Vehicle 1,500 1,500
Other Pre-Operations Expenditure 1,335 1,335
Total 45,230 5,590 2,835 53,655
OPERATIONS BUDGET

bought or contributed have to be prepared. Our method to calculate the annual depreciation
charges is the straight-line method.

Annual depreciation = Original cost of asset Scrap value
Assets Economic Life
Annual depreciation (Vehicle) = RM85,000 RM0
5 years
= RM17, 000

25,000
Straight Line
9
Annual Accumulated
Year Depreciation Depreciation Book Value
- - 25,000
1 2,778 2,778 22,222
2 2,778 5,556 19,444
3 2,778 8,333 16,667
4 2,778 11,111 13,889
5 2,778 13,889 11,111
6 2,778 16,667 8,333
7 2,778 19,444 5,556
8 2,778 22,222 2,778
9 2,778 25,000 -
10 0 0 -
Cost (RM)
Economic Life (yrs)
Fixed Asset Vehicle
Method

6,848
Straight Line
7
Annual Accumulated
- - 6,848
1 978 978 5,870
2 978 1,957 4,891
3 978 2,935 3,913
4 978 3,913 2,935
5 978 4,891 1,957
6 978 5,870 978
7 978 6,848 0
8 0 0 0
9 0 0 0
10 0 0 0
Economic Life (yrs)
Method
Fixed Asset
Cost (RM)
Office Equipment
20,574
Straight Line
7
Annual Accumulated
- - 20,574
1 2,939 2,939 17,635
2 2,939 5,878 14,696
3 2,939 8,817 11,757
4 2,939 11,757 8,817
5 2,939 14,696 5,878
6 2,939 17,635 2,939
7 2,939 20,574 0
8 0 0 0
9 0 0 0
10 0 0 0
Economic Life (yrs)
Cost (RM)
Method
Fixed Asset Furniture & Fixture

SOURCES OF FINANCE SCHEDULE

Our source of finance schedule is made of the following common components:
Internal sources
1,000
Straight Line
7
Annual Accumulated
- - 1,000
1 143 143 857
2 143 286 714
3 143 429 571
4 143 571 429
5 143 714 286
6 143 857 143
7 143 1,000 -
8 0 0 -
9 0 0 -
10 0 0 -
Signboard
Cost (RM)
Method
Economic Life (yrs)
Fixed Asset
20,230
Straight Line
6
Annual Accumulated
- - 20,230
1 3,372 3,372 16,858
2 3,372 6,743 13,487
3 3,372 10,115 10,115
4 3,372 13,487 6,743
5 3,372 16,858 3,372
6 3,372 20,230 -
7 0 0 -
8 0 0 -
9 0 0 -
10 0 0 -
Cost (RM)
Economic Life (yrs)
Fixed Asset
Method

- Equity contributions (cash)
External sources
- Term loan

Requirements Cost Loan
Hire-
Purchase
Own Contribution
Fixed Assets Cash Existing F. Assets
Land & Building 80,000 80,000
Office Equipment 6,848 6,848

Furniture & Fixture 20,574 20,574

Signboard 1,000 1,000

Vehicle 25,000 25,000
Equipment & Apparatus 20,230 20,230

Working Capital 1 months
Administrative 11,323 11,323
Marketing 7,440 7,440
Operations 5,590 5,590
Pre-Operations & Other
Expenditure 13,423 6,600 6,823
Contingencies 10% 19,143 19,143

TOTAL

210,571 117,066 25,000 68,505

Amortisation schedule (term loan)

Interest rate 5%
Loan duration 5
Interest payment method* 2
TERMS OF LOAN (if required)

GOOD PRODUCTION COST

117,066
5%
5
Year Principal Interest Total Payment Principal Balance
- - 117,066
1 23,413 5,853 29,266 93,653
2 23,413 4,683 28,096 70,239
3 23,413 3,512 26,925 46,826
4 23,413 2,341 25,754 23,413
5 23,413 1,171 24,584 -
6 0 0 - -
7 0 0 - -
8 0 0 - -
9 0 0 - -
10 0 0 -
Amount
Interest Rate
Duration (yrs)
Method Baki Tahunan
LOAN REPAYMENT SCHEDULE
25,000
4%
Duration (yrs) 9

Year Principal Interest Total Payment Principal Balance
- - 25,000
1 2,778 1,000 3,778 22,222
2 2,778 1,000 3,778 19,444
3 2,778 1,000 3,778 16,667
4 2,778 1,000 3,778 13,889
5 2,778 1,000 3,778 11,111
6 2,778 1,000 3,778 8,333
7 2,778 1,000 3,778 5,556
8 2,778 1,000 3,778 2,778
9 2,778 1,000 3,778 -
10 0 0 - -
Amount
Interest Rate
HIRE-PURCHASE REPAYMENT SCHEDULE

PRO FORMA INCOME STATEMENT (ANNUALLY)

Year 1 Year 2 Year 3
0 256 198
67,080 71,987 85,992
256 198 143
66,824 72,045 86,047
66,824 72,045 86,047
6,149 6,149 6,149
6,149 6,149 6,149
72,973 78,194 92,196
Raw Materials Used
Total Factory Overhead
Current Year Purchases

Carriage Inward
Production Cost
Raw Materials
Ending Stock
Salaries, EPF & SOCSO
Opening Stock
Factory Overhead
Depreciation of Fixed assets (Operations)

PRO FORMA BALANCE SHEET

418,918 645,000 980,890
120 109
72,973 78,194 92,196
120 109 98
0 0 0
72,853 78,205 92,207
346,065 566,795 888,683
135,876 135,876 135,876
89,280 89,280 89,280
7,280 7,280 7,280
1,408
1,500 1,500 1,500
3,235
1,000 1,000 1,000
5,853 4,683 3,512
4,060 4,060 4,060

249,493 243,679 242,508
96,572 323,116 646,174
0 0 0
96,572 323,116 646,174
96,572 419,688 1,065,862
Less: Enpenditure
Interest on Hire-Purchase

Administrative Expenditure
Interest on Loan
Marketing Expenditure
Other Pre-Operations Expenditure
Other Expenditure
Less: Ending Stock of Finished Goods
Gross Profit
Opening Stock of Finished Goods
Sales
Less: Cost of Sales
Production Cost
Depreciation of Fixed Assets
Total Expenditure
Net Profit Before Tax
Net Profit After Tax
Accumulated Net Profit

Tax

FORECASTED PERFORMANCE

ASSETS
80,000 80,000 80,000
5,870 4,891 3,913
17,635 14,696 11,757
857 714 571
22,222 19,444 16,667
16,858 13,487 10,115
Other Assets
143,442 133,233 123,023
256 198 143
120 109 98
139,929 449,586 1,086,847
140,305 449,893 1,087,088
TOTAL ASSETS 283,747 583,125 1,210,111
68,505 68,505 68,505
96,572 419,688 1,065,862
165,077 488,193 1,134,367
93,653 70,239 46,826
22,222 19,444 16,667
115,875 89,684 63,493
2,795 5,249 12,251
TOTAL EQUITY & LIABILITIES 283,747 583,125 1,210,111
Hire-Purchase Balance
Loan Balance
Accounts Payable
Current Liabilities
Long-Term Liabilities
Signboard
Cash Balance
Accounts Receivable
Capital
Accumulated Profit
Non-Current Assets (Book Value)
Office Equipment
Owners' Equity
Land & Building
Current Assets
Deposit
Furniture & Fixture
Stock of Raw Materials
Stock of Finished Goods
Vehicle

FINANCIAL RATIO

Current Ratio 50 86 89
Quick Ratio (Acid Test) 50 86 89

Inventory Turnover 194 229 337
Gross Profit Margin 82.61% 87.88% 90.60%
Net Profit Margin 23.05% 50.10% 65.88%
Return on Assets 34.03% 55.41% 53.40%
Return on Equity 58.50% 66.19% 56.96%
Debt to Equity 71.89% 19.45% 6.68%
Debt to Assets 41.82% 16.28% 6.26%
Time Interest Earned 15 68 183
SOLVENCY
PROFITABILITY
LIQUIDITY
EFFICIENCY

0
10
20
30
40
50
60
70
80
90
100
1 2 3
R
a
t
i
o
Year
Current Ratios
0
10
20
30
40
50
60
70
80
90
100
1 2 3
R
a
t
i
o
Year
Quick Ratios
0
50
100
150
200
250
300
350
400
1 2 3
T
i
m
e
s
Year
Inventory Turnover
78.00%
80.00%
82.00%
84.00%
86.00%
88.00%
90.00%
92.00%
1 2 3
P
e
r
c
e
n
t
Year
Gross Profit Margin

0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
1 2 3
P
e
r
c
e
n
t
Year
Net Profit Margin
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
1 2 3
P
e
r
c
e
n
t
Year
Return on Assets
52.00%
54.00%
56.00%
58.00%
60.00%
62.00%
64.00%
66.00%
68.00%
1 2 3
P
e
r
c
e
n
t
Year
Return on Equity
0%
10%
20%
30%
40%
50%
60%
70%
80%
1 2 3
P
e
r
c
e
n
t
Year
Debts to Equity
Serie

SUMMARY
Bahulus House involves in manufacturing bahulu with feeling, original bahulu and
Bahulu Hujan Panas, we will make sure that our customers will get only the high quality
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
1 2 3
P
e
r
c
e
n
t
Year
Debts to Assets
0
20
40
60
80
100
120
140
160
180
200
1 2 3
T
i
m
e
s
Year
Times Interest Earned

bahulu which are made by own recipes. After doing some research, we conclude that there
is a high demand of our products from the people. Therefore, we see this as an advantage to
grab the opportunity of making large profit.
We only provide products that are freshness and halal products for our customers
and it is our pleasure to satisfy their needs and wants.
As conclusion, we are sure that we are able to cater to the needs and wants of our
target market. We hope that we can be the main bahulu with feeling and Bahulu Hujan
Panas manufacturer not only in Negeri Sembilan but also in Malaysia. Furthermore, we also
hope that our products can enter the international market in years ahead. We will give all of
our efforts to make this hope come true.

APPENDICES

6.1 Bahulus House Banner

6.2 Bahulus House Newspaper Advertisement

6.3 Bahulus House Signboard

TABLE OF CONTENT
CONTENT PAGE

I. ACKNOWLEDGEMENT..
II. LETTER OF SUBMISSION..
III. AGREEMENT OF PARTNERSHIP

CHAPTER 1 INTRODUCTION
1.0 Introduction
1.1 Executive summary
1.2 Product Description
1.3 Purposes Of Business Plan
1.4 Company background
1.5 Partners profile

CHAPTER 2 ADMINISTRATION PLAN
2.0 Introduction
2.1 Vision
2.2 Mission
2.3 Objective
2.4 Organizational Chart
2.5 List Of Administrative Personnel
2.6 Schedule Of Tasks And Responsibilities
2.7 Schedule Of Remuneration
2.8 List Of Office Equipment And Supplies
2.9 Administration Budget

PART 3 MARKETING PLAN
3.0 Introduction
3.1 Profile of Product
3.2 Target Market
3.3 Market Size
3.4 Competition
3.5 Market Share
3.6 Sale Forecast
3.7 Marketing Strategy
3.8 Schedule of remuneration
3.9 Schedule of tasks and responsibilities
3.10 Marketing budget

CHAPTER 4 OPERATION PLAN

4.0 Introduction
4.1 Operation Process
4.2 Operation Layouts
4.3 Production Planning
4.4 Material Planning
4.5 Machine and Requirement Planning
4.6 Manpower Planning
4.7 Overheads Requirement
4.8 Location Plan
4.9 Business and Operation Hours
4.10 Operations Budget
4.11 Licenses, Permits and Regulations
4.12 Implementation Schedule

CHAPTER 5 FINANCIAL PLAN
5.0 Introduction
2
3
4

8
9
9
11
12

21
21
21
21
22
22
23
24
24
26

28
30
31
34
35
39
42
47
61
62
64

66
67
72
74
75
77
78
80
81
82
83
84
85

87
88

5.1 Project Implementation Cost
5.2 Source of Financing
5.3 Table of Depreciation
5.4 Loan Amortization
5.5 Hire Purchase Repayment Scheme
5.6 Cash Flow Pro forma
5.7 Profit And Loss Pro forma
5.8 Balance Sheet Pro forma
5.9 Financial Ratio Analysis

6 CONCLUSION...
7 APPENDICES

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