GROUP NAME

: SWAT

GROUP MEMBERS: 1- ANDI NUR HIDAYAH BINTI BUCHARI

2- AINA NASYIHIN BINTI ZAKARIA

[MC1406FC6395]
[MC1406FC6448]

3- DANIEL CHRISTIE A/L LAWRENCE

[MC1406FC6768]
4- ELAVARASAN A/L ILAM NALADIAR
[MC1406FC6673]
5- FATINNABILAH BT DHARAAM
[MC1406FC6582]
COMPANY

: CBRE Group (Malaysia)

LECTURERS NAME

: MR. FAIRUL IFNEE OTHMAN

MARKING (lecturers use only)

SPECIFICATION
Full Reports (hardcopy)

:
ENTITLED MARKS

MARKS GIVEN

15 %

Power Point Presentation

5%

Peer Evaluation

5%
TOTAL MARKS

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CONTENTS
NO

TITLE

PAGE
S

1.0 ACKNOWLEDGEMENT

2.0 INTRODUCTION TO CBRE GROUP (MALAYSIA)

2.1 : Name Of Company
2.2 : Form Of Company
2.3 : Location & Address
2.4 : Nature Of Business
2.5 : Vision, Mission and Objectives

3.0 ORGANIZATION STRUCTURE & CHART

4.0 OPERATION SYSTEM

5.0 MARKETING

6.0 MANAGEMET FUNCTION

7.0 CONCLUSION

8.0 RECOMMENDATION

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9.0 ATTACHMENT

11

1.0 : ACKNOWLEDGEMENT
We from the group S.W.A.T would first like to express our gratitude to our
lecturer, Mr Fairul Ifnee Othman for giving us the opportunity to carry out this
assignment to its success.
Our special thanks to Fatinnabilah whom suggested in researching this company
as part of our assignment.
We also thank the Associate Director, Mr. Chris Tan and all the staff of CBRE
Group. Inc for lending us a helping hand by feeding all information needed to
accomplish this assignment.
Not forgetting our parents as well for their assistance in funding our expenses
needed for this assignment.
Last but not least, a big thank you to our group members in dedicating their time and
energy in completing this assignment till it is being presented.

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2.0 : INTRODUCTION TO CBRE (MALAYSIA)

Name of the company
CBRE Group, Inc

The form of the company

American Commercial Real Estate Company. They offer real estate services and they
are one of the global leader. Their headquarters are in Los Angeles with more than
44,000 employees and 300 offices worldwide. They are one of the highest ranked
company in the real estate industry.

Brief history in the naming of the company.

Following the 1906 San Francisco earthquake, Tucker, Lynch & Coldwell was established
on August 27 1906, and renamed Coldwell, Banker & Company in 1940. In 1989, in a
leveraged buyout, CB Commercial was spun out off as a privately held company, CB
Commercial Real Estate Group Inc from Coldwell Banker which, after financial
difficulties was later acquired by Realogy. Following CB Commercials 1998 acquisition
of Richard Ellis International Limited, which traced its roots to London in 1773, the
company changed its name to CB Richard Ellis.
CB Richard Ellis (Malaysia) was originally established as Regroup Associates Sdn Bhd in
March 1995. Offices were opened in Johor Bharu in 1997 and then Penang in 1998. After
years of close affiliation and cooperation with the CBRE group, Regroup Associates
formally became a part of the CBRE affiliate network and changed its name to CB
Richard Ellis (Malaysia) in December 2009.

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Location and Address

9-1, Level 9, Menara Millenium
Jalan Damanlela, Bukit Damansara,
50490, Kuala Lumpur,
Malaysia.

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Nature of Business.
The offer wide ranges of services in respond to the increasing property worldwide. They
offer excellent and satisfying services ranging from research, agency, management,
buying and selling and similar to other large companies with large revenue, they also
do investment.

Vision, mission and objectives.

Mission is to deliver consistently superior results by
-

Always putting the client first.

Bringing the best talent to every assignment.
Collaborating across market and services lines
Capitalizing on the depth of our market information and insight.

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Minimizing environment impact and assisting client in doing the same.

Vision
-

CBRE is the global leader in real estate services and investment and every day,
in markets around the globe, we apply our insight, experiences and resources to

help client make informed decision.

Every year, CBRE complete thousands of successful assignments across a wide

range of market and real estate services lines.

CBREs deep experience and expertise allows them to paint a precise picture of
global commercial real estate conditions and trends. It allows them to recognize
opportunities quickly and take advantage of them.

3.0 : ORGANIZATION STRUCTURE & CHART

The organization structure of CBRE Group Inc. has multidivisional structure. The
multidivisional structure consists of a corporate office and operating divisions, each
operating division representing a separate business or profit centre in which the top
corporate officer delegates responsibilities for day-to-day operations and business-unit
strategy to division managers. Like other companies, they are more of a pyramid
structured organization chart. There is no way that CB Richard Ellis could be structured
under the simple structure, as that would be more suited for a local restaurant, repair

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shop, or hardware store. The functional structure would not be used in CBREs strategic
either because it seems as though this organizational structure would be geared more
towards a manufacturing organization than a corporate organization. This leaves CBRE
to the multidivisional structure. This suits CBRE because of its highly diversified service
offerings, and because they are so many separate divisions (or profit centre) within the
company. Each division has top corporate officers (for example, Portfolio and Lease
Services has a President, Vice President, etc) who delegate the day-to-day
responsibilities and operations to the managers who are below them. But during the
interview with the one of the associate directors in CBRE, Mr. Chris Tan, he said that the
company has always try to make the pyramid based structure as flat as possible.
According to him, this is to ease the officers below the organization structure to seek
permission, and other else so that they can directly refer to the higher authority. For
example, if an officer wants to have his holiday approved, that particular worker does
not have to pass through his supervisor, head of departments and others. But at the
same time, too flat-based structure also has its disadvantages. For example, a worker
can easily walk into his manager office and demand for his/her needs.

The specific organization of the company is not available due to private

and confidential.

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4.0 : OPERATION SYSTEM

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Speaking about the operation system, this leading company is more to paperwork
driven. Although the technology has influenced todays way of business, but this world
leading company in the real estate industry still practices the traditional way of keeping
their documents, which is filing. Even though the process can be done using the
benefits of technology such as e-mailing, Microsoft word and etc, but their final
presentation has to be in a hard copy.

5.0 : MARKETING
CBRE Company offers wide range services in real estate services. Core business of that
company is revaluation, research work, and agency work. Their other services include
property management, project management, facilities management, assist landlord in
renting out land or premises and market researching is done by research department.
They also manage client building. For example, strategic advice and execution for
property sales and leasing and corporate services. It also include mortgage banking,
appraisal and valuation, development services, investment management, research and
consulting. As much as they are top 3 companies, advertising is partially restricted as
they have to seek permission from the local governing body which is NCR where they
have to obtain permit. People come to know more about this company mainly through
the Logo of CBRE. They only advertise in newspaper if they are seeking people who are
capable in filing their job vacancies in the company. Their way advertising are through
meeting people, booklet, exhibition, signage, pamphlet and etc. What has driven this
company to an excellent level in the industry is that they are not choosy in their
customer and they will try their level best to help out their customer. Say for an instant
a customer wants to buy property in their place of interest, but unfortunately the
property is not available at that time of moment. Prior to this, CBRE will keep their
customer record if they could fulfill the particular customer needs in future. In a
nutshell, they do not want to lose any customer.

6.0 : MANAGEMENT FUNCTION

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Christopher Boyd, Executive Chairman, Allan Soo, Managing Director, Paul Khong,
Executive Director. These 3 main people in the company has the final decision in the
company. Hence, they hold responsibilities in the company. The decision making
process is done by doing a 360 review. Suggestions and feedbacks are taken into
consideration from the people from the lower bottom to the higher level of hierarchy.
After that, finalizing decision is made by the 3 executive officers above the hierarchy.

7.0 : CONCLUSION
First of all, we would like to thank Mr.Fairul , our lecturer for Fundamental of
Organization and Management for giving us this opportunity in doing this research.
Through this research, we have learned a lot of things.
1) We came to awareness that there is an existence of CBRE and their role in the
real estate industry.
2) We build teamwork and cooperation among team members in making this
research a successful one.
3) We build strong bond among our team members.
4) We, the team members are exposed to individual of higher rank in an
organization, which indirectly increase our level of confidence.
5) We are exposed to the real estate industry which deepen our knowledge in that
industry which could stir our interest to further our career in that developing
industry align with the rising property all around the globe.

8.0 : RECOMMENDATION
Through this research, we have also identified the pros and cons of the company CBRE.
We the students have also come out with some recommendations of way to overcome
the cons and improve on the pros.
The pros of the company is:

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1)
2)
3)
4)
5)
6)
7)

A good company to work for.

Tenants at building were very nice.
Fantastic.
An enriching works environment and a perfect place to start any corporate job.
Motivated, helpful, advocates to help the client succeed.
Big company, highly rewarded.
Flexible work schedule for salaried employees.

The cons of the company is:

1) Typically long hours.
2) No training.
3) Stressful. They want you in front of a computer instead of what is going on at the
client side.
Recommendation:
1) Shorten the working hours and increase productivity.
2) Human resource should take proactive steps in providing suitable training for
employees based on job scope.
3) The working style should not only be restricted for employees whom their main
focus is in front of the computer which can also contribute to building up stress.
Instead interactive way of working should be cultivated to provide a stress free
working environment.

9.0 : ATTACHMENT
ACHIEVEMENTS
Designs and building of the Curve shopping mall. CBRE work hand in hand with
developer to develop the shopping mall. They also manage Sungai Wang Plaza building
in accordance of his service property management and the building along Jalan
Ampang. They also have a record of larger transactions, the sales of Menara Citibank,
City Square Johor Baharu, Wisma Goldhill, Mui Plaza, and Tower 2 of Vision City. Their
investment transactions are up to 1 Billion USD.
Other awards that CBRE get for 2014 are :
ACHIEVEMENTS

DETAILS

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Commercial Agency of the Year

Community Service Award
Mark Nicholls - Commercial
Salesperson of the Year
Donna Sciaccia - Commercial Property
Manager of the Year
CBRE Group recognised as a top three
outsourcing services provider

REIACT Awards for Excellence 2014

REIACT Awards for Excellence 2014
REIACT Awards for Excellence 2014
REIACT Awards for Excellence 2014
IAOP Global Outsourcing 100

CBRE Group Inc. was named to the

FORTUNE 500 list of the largest U.S.based companies for the seventh
Fortune 500 2014
straight year. CBRE remains the only
commercial real estate services firm
ever included on this prestigious list.
Best Property Consultancy in Australia
Asia Pacific Property Awards 2014
RICS Commercial Property Awards
Deal of the Year
2014
Property Management Team of the
RICS Commercial Property Awards
Year
2014
RICS Commercial Property Awards
Industrial Team of the Year
2014
RICS Commercial Property Awards
Professional Services Team of the Year
2014
CBRE named as 2014 World's Most
Ethisphere Institute
Ethical Company
CBRE Victoria - Commercial Agency of
REIA Awards for National Excellence
the Year 2014
CBRE named Most Admired Commercial
Real Estate Services and Investment
Fortune Magazine
Company for 2014
The Lipsey Company - 13th
Top Global Commercial Real Estate
consecutive year CBRE has won this
Brand in 2014
award

REFERENCE

http://www.freewebs.com/jessicaes/apps/blog/s
http://en.wikipedia.org/wiki/CBRE_Group how/3482965-cb-richard-ellisorganizational-structure
http://www.cbre.com.my/researchCenter

# pictures with Mr. Chris Tan, Associate Director of CBRE Malaysia

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