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Learning Styles:
Jason P. Neiffer
University of Montana
It is a persuasive argument that must be very luring to hard-working teachers: because all of our
students are unique and different, of course they must learn differently. Any teacher faced with a class
of 30 students knows that not all lessons speak to all students in the same way and frequently, changing
up the delivery model seems to engage students at a level that seems impossible with “traditional
learning” methods do not seem to match. Plus, how is one to explain those learners that don't find
success in our classrooms? Certainly there must be an explanation of why students fail in our
classrooms despite our best efforts otherwise. Born of these well-meaning feelings is the concept of
learning styles. While learning styles are mentioned with hushed and reverent tones that border on
religious truth, a brave set of cognitive scientists, after years of research trying to explain these
concepts, conclude that there is no evidence that such classifications exist. Despite hundreds of casual
reference in educational literature, there is no conclusive study that proves that learning styles exist and
worse, a number of for-profit educational groups have latched on to learning style theory to help sell
There are countless references to learning styles in educational literature, ranging from how to
best utilize e-learning in K-12 schools to how to best train employees in human resource practices.
Many of these sources seem to conclude that learning styles are an obvious extension of our modern
scientific study of the brain and its function. Fontichiaro (2009), for example, uses learning style
theory to justify adopting for adopting “21st century skills” in elementary library training, noting, in
part, that “We now know much more than ever before about individual learning styles, learning pace,
and preferred learning modalities. We know that children of similar intelligence may work at different
speeds, follow different thinking paths, or process information differently,” without making any
reference to a study or proof that these learning styles exist. Other writers use learning styles to argue
for more individualized education, an argument articulated by Grasha (2002), who argues that college
teaching should be transformed to be focused on the one-on-one experience. He uses learning styles as
Learning Styles: a Myth 3
a justification for his advocacy, although admitting that most research seems to focus on the “traditional
learning environment.” Grasha also writes with Yangarber-Hicks that technology could be used an
equalizer among learning styles, as technology provides different avenues to present content to
classroom learners. Grasha and Yangarber-Hicks also find no question in the theory of learning styles,
writing that “there is no question that learning styles should be taken into account when teaching with
technology” (2000). Others go as far as suggesting that even if debate exists about learning style,
broad assumptions useful in the classroom can be drawn from the theory, even if research disagrees
This advocacy transcends teaching and is often intertwined with political advocacy related to
education. Governmental organizations have adopted learning styles advocacy, often uncritically, as
With all of these references to learning styles and the advanced knowledge of the brain
possessed by scientists and the educational community, certainly ample evidence must exist that these
patterns are real. However, cognitive scientists argue that there is no support for learning styles.
There is first a problem with defining learning styles and determining a functional vocabulary to
discuss the issue using similar terms. Even advocates of learning style theories find the problem
daunting. Pitts (2009) refers to “confusion” related to terminology concerning learning style research,
citing one article that notes 127 different factors that impact learning styles. An opposite, but similar
force, that confuses matters is the desire on the part of educators, schools of education and political
leaders to develop a “silver bullet” to answer the problems of why schools don't always work with all
students (Ansari 2008). This has the unfortunately impact of obscuring the debate, as the sheer number
of learning style theories make arguing against the popularly held myth difficult (which may,
unfortunately, include this paper) as it requires looking at each framework independently to discover its
The second problem that exists with learning styles is that, simply put, research does not
confirm the existence of learning styles. Despite decades of research attempting to identify differences
between students to help educators better serve their needs, there is no conclusive evidence that says
that learning styles exist. Willingham (2009) goes as far as stating that “Children are more alike than
different in terms of how they think and learn.” Despite strong assertions and statements otherwise
from learning style components, the evidence is clear that learning styles are “based on fiction, not
fact” (Dembo and Howard). There may certain preferences or talents related to learning channels,
however, these difference mean little in relation to learning or the classroom and should be discounted
One must then ask if learning styles are, indeed, not confirmed by research, why is it such a
popularly held view among educators? Dembo and Howard (2007) attempt to answer this by looking
at the blind faith that seems to accompany so many of the claims regarding learning styles. Many
accept these theories because it seems to be confirmed by instructional practice or reactions from
Dembo and Howard also question the tools used by those trying to measure learning styles,
which in most cases amount to a simplistic way to categorize learning that push certain conclusions.
Dembo and Howard write that, “A choice of demonstration over uninterrupted lecture, on its face, can
be interpreted as an indicator of a visual learner. However, if most respondents choose the same answer,
then it does not really measure anything in particular except, perhaps, the ability to read the question.
Furthermore, the question has little value in discerning possible distinctive characteristics of the
learner” (2007).
Although it is certainly troubling that so many seem to adopt the learning styles theory despite
the scant evidence in favor of the model, there may be additional implications to holistically adopting
these theories in classrooms. First, well-meaning professionals adopting learning styles in their
Learning Styles: a Myth 5
learning environment may find that it create a less engaging and effective learning environment for
their students. Learning styles theory has been widely used as both a system and classroom reform,
sometimes to extreme ways. Revell (2005) describes schools in England that physically label students
with their learning style and entire states in Australia that have adopted systems based on learning
styles, something that Howard Gardner described in an interview as something that made him
“uncomfortable.” In individual classrooms, learning style theories have been used to justify lessons
Second, many of the advocates seem less interested in the profess of students than in selling
materials used to support learning systems supporting by learning styles. Many of those advocating
learning styles offer commercial products ranging from professional development to computer software
that can be used to meet the gaps in education created by traditional instruction (Ansari 2008). Worse,
any of these commercial products carefully guard data of their effectiveness, making trials and research
Despite the persuasiveness of the arguments, learning style theory must be carefully examined
before classroom practice is modified. Not only does research conclude that little support exists for the
concept, practical suggests vary widely on how a teacher might even adopt such a teaching theory,
making caution incredibly important (Learning Skills and Research Centre 2004). To do otherwise
risks learning outcomes in the classroom and may even endanger teaching's standing among
References
Ansari, D. (2008, Fall). The Brain Goes to School: Strengthening the Education-Neuroscience
Dembo, M. H., & Howard, K. (2007). Advice about the use of learning styles: a major myth in
Grasha, A. F. (2002). The dynamics of one-on-one teaching. College Teaching, 50(4), 139+.
Grasha, A. F., & Yangarber-Hicks, N. (2000). Integrating Teaching Styles and Learning Styles with
Learning & Skills Research Centre. (2004). Learning styles and pedagogy in post-16 learning.
%20styles.pdf
Moallem, M. (2003). Applying learning styles in an online course. Academic Exchange Quarterly, 7(4),
209.
Pitts, J. (2009). Identifying and using a teacher-friendly learning-styles instrument. The Clearing
Revell, P. (2005, May 31). Each to their own. The Guardian. Retrieved from
http://www.guardian.co.uk/education/2005/may/31/schools.uk3
Sadler-Smith, E. (2006). Learning styles: a holistic approach. Journal of European Industrial Training,
20(7), 29+.
Environment: Does it Really Matter in the Long Run? Online Journal of Distance Learning
Learning Styles: a Myth 7
http://www.westga.edu/~distance/ojdla/summer82/terrell82.htm
Willingham, D. (2009). Why Don’t Students Like School: A Cognitive Scientist Answers Questions
About How the Mind Works and What It Means for the Classroom. Hoboken, New Jersey:
Jossey-Bass.