Jim Boitnott

Jake Van Wyk

Mitch Ellis
April 9, 2008
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NOTION Music, Inc
Agenda
NOTION Music History and Mission
Product Review and Demo
Business Opportunity
Customer Proles
Marketing Support
Discussion of Best Buy Opportunity
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NOTION Music, Inc
NOTION Music Mission
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NOTION Music, Inc
NOTION Music Mission
NC1ICN Mus|c |s comm|ued to the art of mak|ng
mus|c and we be||eve that everybody |s a
mus|c|an.
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NOTION Music, Inc
NOTION Music Mission
We dellver Lools LhaL wlll enable anyone who
ls passlonaLe abouL muslc Lo create, |earn
about and perform mus|c |n ways never
before poss|b|e. And we accompllsh LhaL
by deslgnlng groundbreaklng Lechnology
LhaL's easy Lo run and fun Lo use.
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NOTION Music, Inc
NOTION Music Mission
Cur goa| |s s|mp|e: "# $%&'$() #*(
+*&"#,)(& "# -$&+#.)( /%- ),0(/+) "1)$(
"(*)2 $%%)( ,*&$+$/%3
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NOTION Music, Inc
NOTION Founders
Lor| Iarreu -CLC
uegree ln CulLar erformance from vlrglnla CommonwealLh unlverslLy
Auended M8A program aL new ?ork unlverslLy
Peaded mlcrocompuLer dlvlslon of Pong kong & Shanghal 8anklng Corp.
lounded lanworks, lnc., a pro[ecL plannlng and soware developmenL consulung
rm
Iack Iarreu - Co-Iounder
Composer- Works performed by more Lhan 30 orchesLras worldwlde
Lducator - lormer Chalr of 8osLon's 8erklee College of Muslc composluon deparLmenL
Inventor - ueveloped acclalmed MuslcrlnLer `lus score publlshlng soware
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NOTION Music, Inc
NOTION Products DNA
Nonon products are se|f conta|ned, easy to use, and don't
requ|re techno|og|ca| know|edge or understand|ng...
atented Mus|c erformance Lng|ne
Lxperlence Lhe full paleue of sounds wlLhouL havlng Lo deal
wlLh Mlul edlung
Lnsures dlrecL paLh from lnsplrauon Lo reallzauon
Wor|d C|ass Sounds
London Symphony CrchesLra aL Abbey 8oad SLudlos
vlcLor WooLen, vernon 8eld, 8oy WooLen
N1LMC - Natura| 1empo Contro|
8eal-ume conLrol over Lempo
CreaL accompanlmenL Lool for pracuce or performance
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NOTION Music, Inc
I|agsh|p roduct
NOTION
Muslc ComposlLlon and erformance SofLware
1argeLed Lo:
rofesslonal Muslclans and Composers
Llve erformance MarkeL
Muslcals
8alleL
Colleges and unlverslues
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NOTION Music, Inc
8roader Market roducts
kC1LGL
8and & CrchesLra lnsLrumenLs
lano
volce AccompanlmenL
kCGkLSSICN
CulLar , 8ass, urums, lano
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NOTION Music, Inc
PROTG
W|th kC1LGL, everyone's a mus|c|an. Cn
your home computer, p|ay and s|ng a|ong
w|th wor|d-c|ass mus|c|ans us|ng mus|c
from our on||ne ||brary or enter your own
un|que scores.
kC1LGL's |ntu|nve user |nterface ensures
that your "fun" curve |s steeper that your
"|earn|ng curve!"
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NOTION Music, Inc
PROGRESSION`
1he CulLar Soware for Lveryone
The ultimate software for the guitar enthusiasts of any
age
Features the electric and acoustic guitar sounds of Neil
Zaza, and bass and drums by Grammy winners Victor
and Roy Wooten.
Also included are piano, clavinet, and Fender Rhodes
keyboard sounds.
Built-in guitar and bass amp/cabinet simulators and
digital effects.
Includes a virtual fretboard and interactive chord library.
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NOTION Music, Inc
8USINLSS CCk1UNI1
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NOTION Music, Inc
u.S. MarkeL Cvervlew
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NOTION Music, Inc
u.S. MarkeL Cvervlew
32 of all u.S. Pouseholds have aL leasL one member who currenLly plays an
lnsLrumenL -- over 40 have 2 or more members who play.
Cver 1/3 of Amerlcans play CulLar/8ass. 1he lreued lnsLrumenL markeL ls a
$1.18 lndusLry.
Soware & CompuLer Muslc roducLs ls a $431MM lndusLry - lL ls one of
Lhe fasLesL growlng muslc lndusLry segmenLs, wlLh a 33 lncrease over Lhe
pasL 3 years.
noLauon soware sales have lncreased 26 slnce 2004.
Sources: NAMM 2006 Study, 1he Mus|c 1rades Magaz|ne, Apr|| 2008
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NOTION Music, Inc
u.S. MarkeL Cvervlew
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NOTION Music, Inc
u.S. MarkeL Cvervlew
Approx|mate|y 18 m||||on peop|e |n the U.S. read mus|c notanon.
rofess|ona|s: people employed ln Lhe eld of muslc - approxlmaLely 330k.
n|gh L|terates: eople who hold degrees ln muslc - approxlmaLely 1.1mm
nobby|sts: AdulLs LhaL ldenufy Lhemselves as muslcally llLeraLe and acuve ln
maklng muslc as a hobby - approxlmaLely 2.3mm
Learn|ng L|terates: nearly 14mm chlldren beLween Lhe ages of 9-18 enrolled
ln school muslc programs or orchesLra. School lnsLrumenL markeL grew 6 ln
2007.
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NOTION Music, Inc
Muslc and Lducauon
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NOTION Music, Inc
Muslc and Lducauon
93 of Amerlcans agree LhaL arLs are vlLal Lo provldlng a well-rounded
educauon for chlldren
SLudenLs who've sLudled muslc scored 63 polnLs hlgher on verbal and 44
polnLs hlgher on maLh College LnLrance exams.
SLudles reveal a hlgh correlauon beLween muslcal Lralnlng and academlc
performance.
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NOTION Music, Inc
PASL 1
2003-2006
Professional Musicians and Composers
Live Performance Market
Colleges and Universities
Music Trade Product Reviews
Launch NOTION with Professional
Market to Establish Credibility
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NOTION Music, Inc
ros uslng
nC1lCn Muslc Soware
erform|ng Arnsts
MeaL Loaf
vlcLor and 8oy luLureman" WooLen of 8ela lleck & Lhe lleckLones
vernon 8eld of Lhe rock band Llvlng Color
Alexander Adhaml - muslc composer for Lhe Cprah Wlnfrey show
1our|ng 8roadway roducnons
Annle
1he roducers
ulrLy 8ouen Scoundrels
Un|vers|nes
8erklee College of Muslc - Lhe world's largesL lndependenL muslc college
numerous oLher unlverslues
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NOTION Music, Inc
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NOTION Music, Inc
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NOTION Music, Inc
8CuuC1 8LvlLWS Anu
ACCCLAuLS
"NC1ICN Mus|c sure |ooks ||ke the future." !"#$ %&'&(")$
"NC1ICN Mus|c . has the potenna| to become the hrst true mass-market mus|c
sohware." eLer Alexander, LdlLor, *+)", -+)./+0
"NC1ICN |s a program for the masses." %12"3 410.1/

"Some spectacu|ar sohware |s out there for mus|c|ans and others |nterested |n creanng,
p|ay|ng, and d|str|bunng songs, but |t's hard to do beuer than NC1ICN 2.0, wh|ch |s the
c|osest we've seen to a hotoshop qua||ty so|unon for mus|ca| notanon and p|ayback."
-+#51.$/ *6+55$/
Ld|tor's Cho|ce Award from 45)+"(#%$+ 6*&$+$/%
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NOTION Music, Inc
PASL 2
2006-2008
Build Awareness and Reach with Early Adopters

Launch Advertising Campaign in Targeted Media

PR Campaigns; e.g. REALIZE Music Challenge

Expand Web presence; Website, Forums, YouTube etc.

Secure distribution with Specialty Retailers

Conduct clinics and demos at trade shows, conferences and other events
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NOTION Music, Inc
LargesL Muslc 8eLallers Carry
NOTION Music Software
NOTION Music software is now carried in 8 of the top 10 music
retailers including:

CulLar CenLer

Muslclan's lrlend

Amerlcan Muslcal Supply

SweeLwaLer
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NOTION Music, Inc
PASL 3
2008-2010
Roll out PROTG and PROGRESSION
to Broader Market
Develop partnerships with key retailers
Scale up efforts with Education Market
- Middle/High School Education
- Independent Music Teachers
Expand Advertising and PR efforts toward broader target audience
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NOTION Music, Inc
nC1lCn roducLs Allgn wlLh
8esL 8uy's 1argeL CusLomers
Upsca|e Suburbans
lamlly focused. AMuence allows Lhem Lo dellver Lhe besL for Lhelr chlldren.
Looklng Lo enhance famlly ume
Pelp me glve my Leens Lhe laLesL sLu wlLhouL furLher dlsconnecung Lhem
from me" --- !lll
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NOTION Music, Inc
nC1lCn roducLs Allgn wlLh
8esL 8uy's 1argeL CusLomers
M|dd|e Amer|ca
lamlly focused. Always looklng for new ldeas on how Lo have as much
fun as posslble as a famlly.
Looklng for Lhe sweeL spoL of acuvlues my klds wanL Lo do vs. Lhe
acuvlues l wanL my klds Lo do.
Looklng for Lhelr klds Lo be Lhe besL Lhey can be, buL aL Lhe same ume
en[oylng Lhemselves.
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NOTION Music, Inc
nC1lCn roducLs Allgn wlLh
8esL 8uy's 1argeL CusLomers
Lmpty Nesters
LnLerlng a new phase ln Lhelr llves. 1hey plan Lo remaln acuve and engaged.
1hey are condenL abouL Lhe world and eager Lo redlscover Lhelr passlons.
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NOTION Music, Inc
MAkkL1ING SUCk1
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NOTION Music, Inc
nA1lCnAL 8ln1 AuvL81lSlnC
CAMAlCn
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NOTION Music, Inc
nA1lCnAL 8ln1 AuvL81lSlnC
CAMAlCn
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NOTION Music, Inc
NOTION MUSIC
8ln1 AuvL81lSlnC
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NOTION Music, Inc
u8LlC 8LLA1lCnS
Notion Music, Inc., creators of Notion
music composition and performance
software, has launched the second
annual Realize Music Challenge.
Again this year, composers from
around the world will submit an
orchestral piece completed in Notion
software for a chance to win a
recording session with the London
Symphony Orchestra at the legendary
Abbey Road Studios.
From the winner of the air guitar
contest: "That software is
AWESOME!!!" She and her mother
(who plays guitar) have been using it to
write music together. One reads music,
one does not. She said it was allowing
them to work together better than they
could before.
PROGRESSION Air
Guitar Winner
Contests
School Outreach
Bennett College
Winston-Salem State Univ.
Eastern Guilford High
South Granville High
and others nationwide
Donations: Dec 06 and Sept 07
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NOTION Music, Inc
u8LlC 8LLA1lCnS
Product Reviews Media Coverage
Podcast interview: I quickly discovered that there was much more to this program
(and this company) than just simply being another music notation program. I suggest
you to go over to the NOTION Music web site and check out their flagship program
NOTION as well as several other innovative products they are developing. This software fills a niche and does so nicely . . . You can check out some
pretty nice scores and awesome sounding audio tracks that were created
with it [on the PROGRESSION page of their web site].
Editors Choice Awards: NOTION is not
just another notation packageit takes a
fresh, innovative, and intuitive approach to
the challenges of composing a score.
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NOTION Music, Inc
www.nouonmuslc.com
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NOTION Music, Inc
www.nouonmuslc.com
Dealer
Locator on
Homepage
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NOTION Music, Inc
ln-S1C8L ML8CPAnulSlnC
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NOTION Music, Inc
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NOTION Music, Inc
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Jim Boitnott
Jake Van Wyk
Mitch Ellis
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