1.

H0: There is no significant difference on usage of different social media websites across age
groups, males and females as well as graduates and post-graduates.
H1: There is significant difference on usage of different social media websites across age groups, males
and females as well as graduates and post-graduates.

MULTI-VARIATE TESTS:

Effect Value F Sig.
Intercept Wilks' Lambda .006 1048.252
a
.000
Qualification
Wilks' Lambda .456 1.943 .006
Gender
Wilks' Lambda .821 1.404
a
.208
Age
Wilks' Lambda .890 .795
a
.622
Qualification * Gender
Wilks' Lambda .718 1.161
a
.305
Qualification * Age
Wilks' Lambda .777 .869
a
.616
Gender * Age
Wilks' Lambda .906 .669
a
.733
Qualification * Gender *
Age
.
Wilks' Lambda 1.000 . .
Wilks Lambda is less than 0.5 for Qualification and significance level is less than 5%.


Source
Dependent
Variable F Sig.
Intercept Facebook 231.778 .000
Twitter 182.287 .000
Myspace 5752.802 .000
Google+ 192.241 .000
Whatsapp 195.975 .000
Youtube 235.288 .000
Instagram 184.815 .000
Tagged 2127.460 .000
Linkedlin 245.419 .000
Qualification Facebook 1.495 .224
Twitter 1.076 .366
Myspace .923 .435
Google+ 2.487 .068
Whatsapp 2.262 .089
Youtube 1.279 .289
Instagram .766 .517
Tagged 5.338 .002
Linkedlin 1.971 .127
Gender Facebook .039 .844
Twitter .458 .501
Myspace .144 .706
Google+ .683 .411
Whatsapp 1.455 .232
Youtube .091 .764
Instagram .110 .741
Tagged 9.356 .003
Linkedlin .007 .934
Age Facebook .014 .907
Twitter 1.237 .270
Myspace .742 .392
Google+ .000 .998
Whatsapp .158 .692
Youtube 2.285 .135
Instagram .949 .333
Tagged .042 .839
Linkedlin .092 .762
Qualification * Gender Facebook .098 .906
Twitter .114 .893
Myspace 2.077 .133
Google+ .323 .725
Whatsapp .175 .840
Youtube .107 .899
Instagram 1.548 .220
Tagged 7.574 .001
Linkedlin .101 .904
Qualification * Age Facebook .037 .964
Twitter .497 .610
Myspace 4.406 .016
Google+ .053 .949
Whatsapp 2.634 .079
Youtube 1.308 .277
Instagram .933 .398
Tagged .110 .896
Linkedlin .077 .926
Gender * Age Facebook .000 1.000
Twitter 1.098 .299
Myspace 2.299 .134
Google+ .010 .923
Whatsapp 2.554 .115
Youtube .023 .879
Instagram 3.113 .082
Tagged .000 1.000
Linkedlin .112 .739

Considering 90% Confidence Interval from the multi-variate test, it can be seen that Tagged purpose and
usage is significantly different for both graduates and post-graduates as well as for males and females.
Whatsapp purpose and usage is significantly different for the combination of age and graduates as well
as post-graduates.
F value for both Whatsapp and Tagged is more than one which is satisfactory.

2. H0: There is no significant difference in purchasing impact by social media websites among
graduates and post-graduates.
H1: There is significant difference in purchasing impact by social media websites among graduates and
post graduates.







There is no significant difference in the purchasing behavior of graduates and post-graduates due to
social media websites because the F value is less than one (.086), that implies only .086 variance is
explained as compared to variance not explained in the data. Hence, null hypothesis is not rejected.

3. H0: There is no significant difference in political impact by social media websites on graduates
and post-graduates as well as age groups.
ANOVA
F Sig.
Purchasing
Impact
.086 .968

H1: There is significant difference in political impact by social media websites on graduates and post-
graduates as well as age groups.









From the table, it is clear neither
on graduates as well as post-
graduates and different age
groups, social media websites do not have any significant political impact as significance level is greater
than 5% threshold level. F value is less than one. Therefore, null hypothesis is not rejected.

4. H0: Various social causes are being equally followed by graduates and post graduates on social
media.
H1: Various social causes are being equally followed by graduates and post graduates on social media.


ONE WAY ANOVA
TABLE
F Sig.
Social Awareness 1.074 .366

UNIVARIATE ANALYSIS OF
VARIANCE
Source F Sig.
Intercept 75.765 .000
Qualification .919 .436
Age .078 .781
Qualification * Age .767 .468



From the ANOVA table, F value is more than one but the significance level is high which implies that null
hypothesis is not rejected. Hence, social causes are being equally followed by graduates and post-
graduates.

5. H0: Various trends in social media are being equally followed by graduates and post graduates
as well as males and females.
H1: Various trends in social media are not being equally followed by graduates and post graduates as
well as males and females.
MULTI-VARIATE TESTS

Effect Value F Sig.
Intercept Wilks' Lambda .042 206.158
a
.000

Qualification
Wilks' Lambda .709 1.115 .336

Gender
Wilks' Lambda .915 .844
a
.555

Qualification * Gender
Wilks' Lambda .835 .862
a
.601


Wilks Lambda is on higher side as it is greater than 0.5. F value is also less than one and significance
level is also greater than threshold level of 5%.


Tests of Between-Subjects Effects
Source Dependent Variable
Type III Sum of
Squares df Mean Square F Sig.
Intercept Sports 23.531 1 23.531 130.887 .000
Movies/Trailer/Music 22.907 1 22.907 131.219 .000
Fashion 55.551 1 55.551 254.218 .000
Jokes 40.153 1 40.153 158.365 .000
Economics 41.156 1 41.156 163.442 .000
Science&Technology 52.216 1 52.216 213.573 .000
Personalities 45.705 1 45.705 192.565 .000
Qualification Sports .190 3 .063 .352 .788
Movies/Trailer/Music .323 3 .108 .616 .607
Fashion .888 3 .296 1.355 .264
Jokes .700 3 .233 .920 .436
Economics 1.213 3 .404 1.605 .196
Science&Technology .598 3 .199 .815 .490
Personalities 1.727 3 .576 2.426 .073
Gender Sports .092 1 .092 .514 .476
Movies/Trailer/Music .030 1 .030 .175 .677
Fashion .121 1 .121 .555 .459
Jokes .630 1 .630 2.483 .120
Economics .293 1 .293 1.163 .284
Science&Technology .027 1 .027 .108 .743
Personalities .090 1 .090 .381 .539
Qualification * Gender Sports .250 2 .125 .697 .502
Movies/Trailer/Music .217 2 .109 .623 .539
Fashion .168 2 .084 .386 .682
Jokes .132 2 .066 .260 .772
Economics .453 2 .227 .900 .411
Science&Technology .725 2 .362 1.483 .234
Personalities .635 2 .317 1.338 .269

Considering 90% Confidence Interval, various trends in social media are followed quite differently by
graduates and post-graduates as significance level is 7.2% which is inside the threshold level of 10%.
Hence null hypothesis is rejected.