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Quality journalism is more needed than ever, in a world that has grown more complex and diverse. Yet, professional journalism's capacity to serve the public interest is under unprecedented threat. This magazine reports on a seminar on Sustainable Independent Journalism, organised in Singapore in 2014 by the Temasek Foundation Asia Journalism Forum. It contains insights from media innovators such as Malaysiakini and the Philippine Center for Investigative Journalism, and the reflections of thought leaders such as Aidan White, Sevanti Ninan and Sasa Vucinic.
EDITOR: Cherian George
REPORTERS: Celine Chen, Sulaiman Daud, Wong Pei Ting
DESIGNER: Wong Pei Ting
PHOTOS: Yeo Kai Wen, Cherian George
ISBN: 978-981-09-1768-5
PUBLISHED BY: Temasek Foundation Asia Journalism Forum
c/o Wee Kim Wee School of Communication and Information
Nanyang Technological University, Singapore
Quality journalism is more needed than ever, in a world that has grown more complex and diverse. Yet, professional journalism's capacity to serve the public interest is under unprecedented threat. This magazine reports on a seminar on Sustainable Independent Journalism, organised in Singapore in 2014 by the Temasek Foundation Asia Journalism Forum. It contains insights from media innovators such as Malaysiakini and the Philippine Center for Investigative Journalism, and the reflections of thought leaders such as Aidan White, Sevanti Ninan and Sasa Vucinic.
EDITOR: Cherian George
REPORTERS: Celine Chen, Sulaiman Daud, Wong Pei Ting
DESIGNER: Wong Pei Ting
PHOTOS: Yeo Kai Wen, Cherian George
ISBN: 978-981-09-1768-5
PUBLISHED BY: Temasek Foundation Asia Journalism Forum
c/o Wee Kim Wee School of Communication and Information
Nanyang Technological University, Singapore
Quality journalism is more needed than ever, in a world that has grown more complex and diverse. Yet, professional journalism's capacity to serve the public interest is under unprecedented threat. This magazine reports on a seminar on Sustainable Independent Journalism, organised in Singapore in 2014 by the Temasek Foundation Asia Journalism Forum. It contains insights from media innovators such as Malaysiakini and the Philippine Center for Investigative Journalism, and the reflections of thought leaders such as Aidan White, Sevanti Ninan and Sasa Vucinic.
EDITOR: Cherian George
REPORTERS: Celine Chen, Sulaiman Daud, Wong Pei Ting
DESIGNER: Wong Pei Ting
PHOTOS: Yeo Kai Wen, Cherian George
ISBN: 978-981-09-1768-5
PUBLISHED BY: Temasek Foundation Asia Journalism Forum
c/o Wee Kim Wee School of Communication and Information
Nanyang Technological University, Singapore
A PUBL I CATI ON OF THE TE MASE K F OUNDATI ON ASI A J OURNAL I SM F ORUM
Sustaining independent journalism Learning from Asias best Clockwise from top left: Premesh Chandran of Malaysiakini, Gopal Guragain of Ujyaala Network, Sarinee Achavanuntakul of TaiPublica, Malou Mangahas of the Philippine Center for Investigative Journalism, Vivi Zabkie of Kantor Berita Radio. Asia Journalism Focus 2 Sustaining Independent Journalism 3 FROM THE EDITOR IN MAY 2014, more than 60 journalists from across Asia gathered in Singapore to discuss some tough realities surrounding the profession. We were struck by this paradox: 1. Te world has become more complex and interconnected, requiring more than ever the timely sense-making that only quality journalism can provide. 2. New and amazing tools are available for investigating news and telling stories. 3. Yet, the economic viability of professional journalism is under unprecedented threat, causing corners to be cut and quality to be compromised. Te trend is pronounced in mature media environments, but it even aects vibrant markets, where owners are squeezing newsrooms for bigger margins. Public interest journalism is in search of creative solutions to help it play the role that society demands and technology allows. Answers may come not just from big media corporations, but also small independent players who are used to ghting for their lives. Several are featured here. Te ideas and experiences captured in this magazine dont amount to a guaranteed formula for success, but they do reect the current wisdom of some inspiring innovators and thought leaders. I hope it gets you thinking. CHERIAN GEORGE INSIDE Survival isnt everything: Two media entrepreneurs explain why. Aidan White: Sustaining journalism on foundations of trust. Sevanti Ninan: Cutting the apron strings. Malaysiakini: Generating social capital. Ujyaalo: A radio network that listens. Kantor Berita Radio: Radical spirit, realist strategy. Cyril Pereira: Are publishers killing the patient? Know your audience: Tips from Google. Adapting to new habits: WAN- IFRA on news consumption patterns. Philippine Center for Investigative Journalism: Fighting corruption with data. ThaiPublica: Seeking revenues beyond the news. Social media: How to verify the viral. The power of collaboration: Civil society partnerships. Interview: Sasa Vucinic on the search for the ideal media investor. Reginald Chua: Daring to do it differently. 3 6 9 11 12 14 16 17 18 20 22 23 25 27 31 More than 60 print, broadcast and online journalists from mainstream and alternative media in 15 Asian countries attended the seminar. THE EVENT Temasek Foundation Asia Journalism Forum seminar Media Crossroads: Pathways to Sustainable Independent Journalism, Singapore, 15-16 May, 2014. THE PUBLICATION EDITOR: Cherian George REPORTERS: Celine Chen, Sulaiman Daud, Wong Pei Ting DESIGNER: Wong Pei Ting PHOTOS: Yeo Kai Wen, Cherian George PRINTER: Seng Lee Press ISBN: 978-981-09-1768-5 PUBLISHED BY: Asia Journalism Forum, c/o SIRC, Wee Kim Wee School of Communication & Information, Nanyang Technological University, 31 Nanyang Link, Singapore 637718. Email: admin@ajf.sg Asia Journalism Focus 4 Sustaining Independent Journalism 5 ragain said he told the potential buyers. You believe in communism, we believe in democracy. You deliver pro- paganda, we deliver news. He said that it was important that the Ujyaalo Net- work develop a reputation for dealing honestly and ear- nestly. It has turned down big advertising deals from Coca-Cola and instant noodle brands because these products went against Ujyaalos health-oriented edito- rial policy. If whatever you say in the news is contradictory in the advertisement, then people dont believe you. Media organisations can sustain only on their credibility, he said. Tis uncompromising stand was also communicated to the Media Development Investment Fund (MDIF), which eventually granted a loan. When asked what he would do if foundation funding was not forthcoming, Guragain did not propose any aggressively commercial solution. It is very simple. I will close down my oce. I will sell it, he told MDIF. But without the loan, that reality would be impos- sible. Te MDIF eventually granted him the loan. When Malaysiakini faced hard times, its founders similarly decided that it would be better to fold than to compromise on its values. We dont want to reinforce this idea that in the end, everybody sells out, said Chandran. Tats what we al- ways hear: Eventually you guys will sell out. And thats the last lesson that we want to teach entrepreneurs and journalists. CELINE CHEN Survival isnt everything The founders of two of Asias most respected independent media organisations say they would rather go bust than betray the publics trust. S urvival is everything. Right? Not according to two media chiefs who have devoted the better part of their lives to sustaining the independent news organisations they set up. Te founders of Malaysiakini and the Ujyaa- lo Network say they would rather fold up than sell out an atypical attitude in an era when media obsess over business viability. We would rather close Malaysiakini down and give space for somebody else to do a better job than us, similar to what were doing, than to compromise on our principles and produce something that goes against what we believe in, said Premesh Chandran, chief ex- ecutive of the independent Malaysian news site. Chandran, together with Gopal Guragain of Nepals Ujyaalo radio network, thus endorsed the central theme of the Sustainable Independent Journalism seminar that media viability is important not because of owners nancial stakes, but because the public needs quality journalism. Malaysiakini and Ujyaalo Network are two of the Asias most established and respected independent me- dia organizations. Drawing on foundation funding as well as commercial sources of revenue, they have kept going since the late 1990s. Both media men shared stories about how they had rebued takeover bids from larger players. Chandran said he and his co-founder Steven Gan were approached with serious oers after Malaysias 2008 general elec- tions, which even the government acknowledged had demonstrated the power of alternative online media. Te sticking point was that the potential partners wanted the majority stake. Of course they say you and Steven can continue running the show, said Chan- dran. But we know why they want to buy us out. Not to preserve what Malaysiakini is about but to undermine what Malaysiakini is about. While Malaysias mainstream newspapers and broadcasters were closely aligned to the ruling alliance, Malaysiakini had been set up by its two founders to provide an independent perspective. Over in Nepal, Guragain and likeminded journal- ists had set up their own independent radio network to free themselves of the pressures faced by corporate and state media. When the ruling party made them an oer, it was rejected in order to protect journalistic integrity. Your beliefs and our beliefs are very dierent, Gu- We dont want to reinforce this idea that in the end, everybody sells out, and thats what we always get with Malaysiakini: Eventually you guys will sell out. PREMESH CHANDRAN on refusing to let big boys buy out Malaysiakini Its imperative for journalists and media practitioners to seek creative ways of telling stories. Its not just for survival in this increasingly competitive and crowded industry, its also a way for stories to reach more people, and hopefully start a ripple that could eect change in society. K.D. SUAREZ, PHILIPPINES Desk Editor (Science & Nature/Weather), Rappler.com JOURNALISTS VOICES From left: P. N. Balji, editor of Singapores TeIndependent.SG, chaired a panel featuring Gopal Guragain and Premesh Chandran. K.D. Suarez shows his mobile multimedia reporting kit. Asia Journalism Focus 6 Sustaining Independent Journalism 7 Sustaining journalism on foundations of trust erating and dynamic expansion of free expression they have not done the same for journalism. Credible, fact-based journalism which is constrained by ethics and self-regulating principles has come under intense pressure. Te Ethical Journal- ism Network aims to counter this pressure by trying to refocus journalism on its value- based, fourth estate traditions that have been weakened in the communications rev- olution. Why has this hap- pened, particularly at a time when this should be a golden age for jour- nalism? Te rst reason is the collapse of traditional me- dia markets. Journalism is no longer a reliably prof- itable commodity. Circulation falls and the draining away of advertising revenues to digital markets in many parts of the world has led to dramatic falls in the fund- ing of journalism. Te collapse of business models for journalism over the past ten years have led to lacerating cuts in news- rooms across OSCE countries. In some parts of the world Asia and the Middle East the traditional press is holding up well, but many think this is a temporary phenomenon. In all countries less money is spent on investigative journalism. Less money is spent on training. Less mon- ey spent on the people who work in journalism. In many parts of the world the levels of corruption inside journalism have increased. Im not one of those who believe in a mythical golden age of honest and trustworthy journalism; I know that it has always been a craft mired in politics, corruption and self-interest. But it would be foolish for anyone to deny the impact of the collapse of the so-called rewall between editorial and commercial departments, the growth of sponsored and paid-for news, the prolifera- tion of native advertising, the expansion of corporate infor- mation and public relations as well as state-sponsored infor- mation services. My old friend Nick Davies articulated the crisis a few years ago in his book Flat Earth News; since then the problems have got worse. In todays world it is increasingly di cult to make a living out of journalism. We see wonderful and inspir- ing examples of good journalism, stylishly presented and as challenging as ever. But they rarely come from companies that have protable models for publishing journalism. As a result, the notion of journalism as a cornerstone of democracy is weakened these days because it is no longer able to provide the scope and intensity of public interest information people need at all levels in society. Te struggle between pay-wall philosophers and the champions of free access shows that we still have a long way to go to nd an answer to the critical question the world needs credible, ethical and reliable journal- ism but who is going to provide it and who is going to pay for it? Can we rely on business models driven by what the public is interested in (for example in the success of the T he Ethical Journalism Network was formed three years ago to strengthen the craft of jour- nalism and to help build public trust in media. Our work has inspired fresh thinking about journal- ism and the need for quality content at a time when journalism is undergoing revolutionary change. We have started a debate about what is journalism in the digital age and about who is a journalist in the time of so-called open journalism. Tis new form of journalism is built upon partner- ship with the audience every step of the way. Our audi- ence is at our side in the newsroom and outside helping us in the gathering preparation and dissemination of stories. Open journalism provides for new forms of story- telling and recognition that our stories are organic; they develop and mature as new facts emerge and new angles are found to place events and people in context. We are today merging the well-established prin- ciples of story-telling, investigation and scrutiny that have been developed by traditional journal- ism with the technologies that have revolution- ized the way people communicate with one an- other. Tis process is validating increased public inuence over the way journalism works. In short, it brings together all those other new journalisms of recent years, data journal- ism, drone journalism, citizen journalism all of which provide for more e cient, creative and, ultimately, democratic journalism. But is it a guarantor of quality? Is it ethical and ac- countable and, above all, is it trustworthy and reliable? Te good news is that it has eliminated the elitism and arrogance of journalism. Journalists are no longer the only ones who shape the news agenda. Editors and media owners no longer stand guard at the gates of information, releasing only those bits and pieces that t their own interests political or commer- cial interests. All of this is exciting and intensely interesting, but like all good stories, it has a dark side. Te rst is that although communications tech- nology and the internet have led to an enormously lib- Circulation falls and the draining away of advertising revenues to digital markets in many parts of the world has led to dramatic falls in the funding of journalism. AIDAN WHITE, director of the Ethical Journalism Network, reflects on the pressures faced by credible, fact-based journalism. For Bhutanese to understand Bhutan and the changes it is going through, we need media. However, the Bhutanese medias dependence on government advertisement for its sustainability and even survival is its biggest challenge in performing the responsibility of informing the people. How the story of Bhutan gets told depends on how sustainable its young media is. SONAM PELDEN, BHUTAN Chief Reporter, Kuensel JOURNALISTS VOICES Asia Journalism Focus 8 Sustaining Independent Journalism 9 Daily Mail Online and its focus on lifestyle, sensation- alism and celebrity) or what is in the public interest? If we rely on audience driven news, who is going to cover the stories that dont generate enough clicks for advertisers the social realities of the lives of minori- ties, people who come from vulnerable and marginal- ized communities? Including issues of health, educa- tion, poverty and social distress? And if the news agenda has changed, so too has the way we report. New problems for journalism arise be- cause of the rush to publish and the jostling for promi- nence on the trending and popularity tables of social networks. A preference of clicks over content has meant that there is pressure on traditional standards of veri- cation and fact-checking and there is little monitoring of comments and moderation of user content. All of these issues provide us with major challenges for developing models of sustainable and reliable jour- nalism for the future. We can nd some help from tech- nology in providing us with tools for fact-checking, but in the end all journalism requires human interaction and the reliable judgment of well-trained, informed and competent journalists. Te journalists of the future may be dierent from those of the past. Tey may not be validated by a di- ploma, and they may not work full time, but they will still be expected to understand that journalism is not free expression, that it is constrained by values and a sense of humanity. In short, if the open newsroom is to survive and suc- ceed it must be rooted in the ethics of journalism. Our ethics are well known. Tere are 400 or so codes of conduct worldwide, but they all boil down to the same set of principles: ACCURATE and truthful reporting. INDEPENDENCE from politics and special interests. IMPARTIALITY and recognition that most stories have more than one side. HUMANITY and a pledge to do no harm where it can be avoided. ACCOUNTABILITY by correcting our mistakes and engaging with the audience. Tese are by no means old fashioned values, in fact there are serious eorts in the online world, such as the recent code launched by the Online News Association, to nd new and innovative ways of dening standards. Tese values are at the core of what makes journal- ism a progressive force in the confusion of modern communications. Tey help us to dene the limits of tolerance, to isolate and eliminate hate speech and to provide careful, informed reporting that people can trust. In a world of misinformation, political spin, com- mercial double-talk, and self-interested propaganda journalism can provide the base for a trusted, sustain- able and durable platform for the future of media. Te major question remains how we pay for it in the coming years. Te current crisis in journalism is see- ing some unhappy developments more government propaganda and the distortion of public service media as well as the creation of trophy media television and newspapers launched and owned by politicians, parties and big industry to promote their own political inter- ests rather than the public interest. Certainly we have to learn the lesson from the de- cline in investigative reporting which today is ever- more reliant on donor funding from foundations and public sources than the private sector. We have to look for new models of funding if we can no longer rely upon the private sector to deliver the prots that will keep journalism alive. But that should not mean we ever sacrice editorial independence and the values of good journalism. Tat is easier said than done, but if we put ethics, good gover- nance and self-regulation at the heart of our strategies we will build public trust and with that we have the key to journalism and democracy sustainable for the future. Tis is the edited text of Aidan Whites opening keyote address at the Sustainable Independent Journalism seminar. E lections are such a huge media event in India, and particularly this time around, that they provide a useful case study for an understanding of how media coverage is impacted by questions of nancial sustainability. Te media presence in terms of numbers is huge: 150 or more satellite television news channels, at least 25 major multi-edition regional language news- papers, 10 major English newspapers, ve nancial dailies, a dozen English magazines, and so on. Smaller registered publications run into thousands. Most of those 200 news channels would be free-to- air and newspapers have really low cover prices, so this volume of media is essentially advertising driven. Te economy has not been booming, so how much adver- tising can there be to go around? In 2013-14, total TV news garnered around Rs 20 billion in advertising; 80 per cent of this went to the top 10 players. Ten you have this huge country to cover, 543 constituencies, far from geographically compact. Even if you have decided that you will get by by covering the two front-runners in terms of parties horse-race coverage there is a lot of physical territory to cover. So at election time what are the manifestations you get that there is a serious problem? You get paid news. Te Election Commission recently conrmed 700 cas- es of paid news in this election. One of the candidates found guilty was a minister in the previous government. You also get TV channels taking footage of candi- dates on the stump from political parties, and using it on their channels without declaring that it is party- provided footage. When critics cried foul, TV channels began pooling resources and sharing footage. You get coverage of only those politicians who are considered by advertisers to be saleable. Most of the states in the country would not get covered. Coverage is limited to a handful of key constituencies. You get talk, talk, talk panel discussions in studios as a substitute for reporters and camera crews travel- ling and talking to people in constituencies. Te more media you have, the more actual coverage shrinks. If we did not have newspapers, which still manage to get re- porters out into the districts, you would not know what the electorate is saying. Increasingly, vox populi in a TV studio is a tweet. More isnt always better Media proliferation is creating a serious viability problem. Yet, these elections saw more than two dozen new TV channels being launched, many of them in the states. Te polls are a trigger: everybody wants to cash in on political advertising. Or, to have their own media to use for mileage at election time. Part of the proliferation has been on account of the established media expanding to other cities, and into other languages. Successful TV channels are tempted to expand, but as advertising comes under pressure, they cannot sustain the expansion. For listed media companies, valuation has fallen. Another growing reason for proliferation is because businessmen and politicians continue to invest their spare money in media, and viability is not even a goal. Cutting the apron strings SEVANTI NINAN says Indias election experience is further proof that its time to explore not-for-profit journalism and other models that assure media independence. Most media are owned by the politicians. Since we criticise the government, private companies hesitate to collaborate with us. Most of our operational expenses are from donors, so that why is dicult to move forward for sustainability. VY NOP, CAMBODIA Media Director, Cambodian Center for Independent Media, Radio Voice of Democracy JOURNALISTS VOICES Asia Journalism Focus 10 Sustaining Independent Journalism 11 Generating social capital Malaysiakini owes its success to loyal readers, civil society and staff. W hile newspapers know they have to make the big leap from print to digital, a debate is still raging over whether content should be free or paid for. Premesh Chandran, the co-founder and chief executive of Ma- laysiakini, is glad it dared to start charging. When somebody becomes a Malaysiakini subscriber, they become our advocate, our supporter for life, he said. Malaysiakini is one of the major success stories of independent media in Asia. Launched in 1999, it is now one of the most popular news websites in Malaysia according to Alexa rankings, with around 37 million views monthly, and about 20 000 paid subscribers. It was established with the help of loans and grants, including a US$100,000 contribution from the South East Asian Press Alliance. However, Malaysiakini be- came early adopters of the subscription model. It was a bold move, but one born out of necessity. After years of dizzying success and growth, the dotcom bust in 2000 drove the money out of the market. Because the advertis- ing didnt come through, we turned to the subscription model. Now its become much more trendy, but back then people thought we were crazy, said Chandran. People were accustomed to getting their news online for free, making it seem unlikely that they would pay to become subscribers. How- ever, the Malaysiakini team took heart from the Ameri- can television market. De- spite the availability of free- to-air channels, the market for cable TV was thriving. Malaysiakini decided to embrace the subscription model, counting on readers appetite for professional and independent journalism. Te early days were dif- cult. Malaysiakini had an audience of about 100, 000 readers at the time, and it thought that it would be reasonable to expect 10 per cent of them, or 10,000, to convert to paid subscriptions. However, only 1,000 ended up subscribing. In the long term, it paid o. Tat was probably one of the best moves we had made, said Chandran. Te Media Development Loan Fund kicked in additional support in 2002, helping Malaysiakini make it through the painful transition to a subscription based model. Just two years later in 2004, the site managed to break even. Advertising revenue boomed in 2008, partly due to a watershed national election that demonstrated the inuence of the online media. In 2010, it overtook revenue from grants and subscriptions. Grants used to account for a full 100 per cent of revenue in 1999, but now make up just ve per cent. Advertisings share grew from ve per cent in 2003 to 55 per cent in 2013. Subscription revenue now makes up 45 per cent of revenue. Capital of the social kind has also been critical to Malaysiakinis success. Te company would not be Te main problem is independence or impartiality. In my country, almost all major media companies are controlled by owners who have political relationships. Competition for income from advertising is very tight. Revenue from advertising is still the main road to sustainability of media companies. So, the war of creation and innovation will be the biggest challenge. NURFAHMI BUDIARTO M. IKOM, INDONESIA Editor, Tribun Newsroom So the single emerging media trend is that media cannot pay for itself, and somebody else has to pro- vide the money. In my country, it is big business and politicians. Media ownership is under the scanner like never before. First, there was surrogate nancing by the countrys wealthiest businessman, now there is open - nancing by the same person. Politicians and nanciers of ponzy schemes have also funded media. Two of them are currently in jail. Media brands that depended primarily on advertis- ing are being squeezed. Te response has been cost cut- ting rather than innovation. Last year, some 700-plus jobs were cut that one knows of, most of them of journal- ists. Tey cant nd new jobs either. Journalists have not only been losing jobs but also the freedom to function. When your channel or newspaper is owned by a politician or a pol- itician-businessman, it limits your editorial freedom. In two southern states of India, it has long been the case that channels have clearly stated political biases. Now, that trend is growing in other states as well. When the media has become non-viable and that non-viability is acute, you bolster your nancial sus- tainability by letting someone bail you out of your debt. And there is no transparency as to who that someone is. You need a disinterested owner, but it is a rare species. In the West, it is new media tycoons with very deep pockets who are investing now in news media. Both Je Bezos of Amazon and Pierre Omidyar of eBay have gone invested in old and new media ventures, the latter online. In South Asia there are examples in Bangladesh and India of corporate funding that allows editorial freedom. Certainly, the Daily Star and Prothom Alo in Bangladesh, with major investment by the Transcom Group, is among them. In India there are owners, builders and bankers among them, who have kept their publications going for long periods despite the increasing non-viability. One of these is the Outlook group, but over there now seri- ous cost cutting has set in. Te Hindu was a safe place to work, but has begun retrenching, and withdrawing foreign correspondents. Te solution lies in looking towards non-business, non-political models of nancing as also creating more viable media entities. Te problem is journalists are not used to being entrepreneurial and thinking of new models to experiment with. Tere are increasingly high net worth individuals willing to invest in support- ing media, but I have not seen some of the ner editors who have either been laid o or have walked out of their jobs attempting to set up even a web venture of much need- ed journalistic value. Pierre Omidyar was looking to fund not-for-prot digital media in India a few years ago, but he found few takers. And decided not to fund media in India af- ter all. Tehelka magazine was one experiment where a num- ber of individuals came forward. But the money ran out and political funding came in, though it was a dis- interested politician-businessman. Ten the promoters own business ventures became an issue. Now he is in jail charged with sexual assault. Tere is another small web venture, Cobrapost, which specializes in sting op- erations and has remained viable. It is owned mostly by the journalist who began it. Te way forward seems to be less advertising-depen- dent and more philanthrophy-based, as well as much smaller ventures paying less fancy salaries and seeking to build a corpus to sustain the venture. Tose who have made their money and see the value of independent me- dia will have to come in in a bigger way to support small media ventures that put a premium on journalism. Sevanti Ninan is editor of the Indian media watchdog site, Te Hoot. Tis is the edited text of her presentation at the Sustainable Independent Journalism seminar. JOURNALISTS VOICES When your channel or newspaper is owned by a politician or a politician- businessman, it limits your editorial freedom. SNAPSHOT: MALAYSIAKINI www.malaysiakini.com Since 1999 Outlet Independent news website in English, Malay, Chinese and Tamil. Staffng Around 90 in total. Sustainability Malaysiakini is a subscription based website, with around 20,000 subscribers. Tey pay RM150 per year (US$40) to access the daily content, and RM450 per year (US$120) for access to its archives. It also earns advertising revenue and depends on grants for around ve per cent of its income. CEO and co-founder Premesh Chandran. Asia Journalism Focus 12 Sustaining Independent Journalism 13 where it is today without the strong links it forged with its own sta as well as civil society, Chandran said. Recognising the importance of its newsroom and other employees, Malaysiakini has a policy of sharing the fruits of its success with its sta. Over the past ve years, Malaysiakinis total prots were about US$1 million, and half of that was distributed to sta in the form of bonuses. Te employees commitment to the cause was illustrated during a World Press Freedom Day event last year, Chandran said. Every single person in the oce turned out in support, not just journalists but also technologists and marketing people. In total, some RM1.65 million was raised. Malaysiakini has also been able to count on public support when faced with formidable government pressure like when the police raided the oces of Malaysiakini and conscated computers in 2003. Before the end of the day, there was a large-scale demonstration outside the building. Leading the show of support for Malaysiakini was Wan Azizah, the current President of the Parti Keadilan Rakyat and wife of opposition leader Anwar Ibrahim. Te commitment of Malaysiakinis base was also demonstrated when it decided to buy land and erect its own oce building. Te team wanted to see how far its supporters were willing to commit to Malay- siakinis future and invest in its success. Te results were very encouraging. Responding to the dona- tion drive, more than 500 supporters paid RM1000 (US$314) each to have their names etched on bricks, which will be publicly displayed on a large wall of the new building. A lot of our friends, both locally and abroad, have come forward to support this endeavour, said Chan- dran of the fundraising eort. Today, Malaysiakini continues to strengthen its ties within society by supporting local NGOs, provid- ing citizen journalism training and publicising issues within the local communities. Chandran believes that the website has done well because it is part of a broader social movement for political change and independent journalism. We invest a lot, and we get great returns. When times are dicult, your allies stand with you, he said. SULAIMAN DAUD I nstead of throwing a party in downtown Kath- mandu with its advertisers, Ujyaalo celebrated its 16th anniversary this year by installing solar panel systems in four health posts in remote villages. Like its done throughout its existence, the radio net- work was responding to a community need. A pregnant woman was among the poor folk who had died on the way to nearest functioning medi- cal facility, said Gopal Guragain, chief executive of Ujyaalo and its parent organisation, Communication Corner. By nightfall, there was no light, so accidents are very natural. Also because of the lack of electric- ity, the health professionals are reluctant to take cases. I thought, let us provide the solar panel facility in the government health post, so they can provide the much needed health services, while we push out content on health facilities, medicine and health professional interviews. Te gesture was in line with Ujyaalos strong editorial focus on the publics daily-life concerns. It targets Nepali-speaking people, from the urban elite to youth and the rural poor, with programmes on subjects such as sustainable development, human rights and post conict issues. Formats vary from news bulletins to serials and mini radio dramas. Ujyaalo is an oshoot of Communication Corner, Nepals largest independent broadcasting organisation. A radio network that listens In a nation split by geography, Ujyaalo Network brings people together. SNAPSHOT: UJYAALO NETWORK www.ujyaaloonline.com Since 1998 Outlet FM radio station in Kathmandu Val- ley, partner stations in the rest of Nepal and South Asia, news portal and internet radio. ssssssssssssssssssssssssss Staffng About 60 media professionals and experts in its main oce at Kathmandu valley and more than 70 reporters across the country. Sustainability Ujyaalo has received loans from the Media Development Investment Fund. It sells commercial airtime in its programmes, including those distribute free to media partners. It also pro- vides broadcast management services to individuals and organisations, and creative services for produc- ing radio spots, public service announcements. Its serials and mini radio dramas deliver messages for sponsorship partners. Based on the principles of public service broadcast- ing, it runs an FM radio station for Kathmandu Valley and internet radio for Nepali expatriates around the globe. It has also become a nationwide news service provider via 150 local stations across Nepal, delivering content to them by satellite. Radio is Nepals number one medium, with 46 per cent of the population tuning in every day. Guragain was persuaded to create a media or- ganisation with more grassroots impact when, after 15 years of mainstream journalism, he met villagers who did not know what a journalist was. I realised I was doing nothing impactful however many articles I wrote, he said. Tats why we started the company so we can nally do whatever we like and nally things that matter. Te networks founders have tried to capture the hearts of their readers, by standing up for citizens rights and social justice, and bringing media and development beyond the countrys capital. It has also adopted a strict code for their advertisements. It rejects soft drink and instant noodle advertisers on the grounds that these products that are harmful to the public, said Guragain. Survival has been a challenge in a country hit by power grabs and power cuts. In 2005, media censorship was introduced by the king, who had seized power from the elected Prime Minister. In June that year, the government ordered Ujyaalo to close all its operations. In response, Gur- again and his colleagues set up an interim company, Ujyaalo Multimedia, to produce and distribute news on behalf of Communication Corner. Ujyaalo took the ministry to court and ultimately won. To deal with the routine 14 hours of power cuts a day, the sustainability-minded Ujyaalo invested close to 2.5 million Nepalese rupees (US$25,900) in a pio- neering switch to solar power in early 2013. It was con- dent that the investment would pay for itself in just a few years with the halved electricity bill and decreased generator maintenance costs. Fuel and maintenance of the diesel generator used to cost more than a million rupees a year. It continues to conduct research to stay relevant to readers. We always compare what we are delivering and what the audience is demanding, said Guragain. We have to be focused on the market without losing our identity, and keep an independent position. WONG PEI TING I found out in a 2012 survey that people really love the content, not the company or the big name. GOPAL GURAGAIN (left) The company would not be where it is today without the strong links it has forged with its own staff as well as civil society. PREMESH CHANDRAN Asia Journalism Focus 14 Sustaining Independent Journalism 15 Radical spirit, realist strategy Indonesias Kantor Berita Radio tries to marry its activist origins with business savvy. I n an increasingly cutthroat business, the idealis- tic principles of independent journalism are often compromised for nancial returns. But Indonesias Kantor Berita Radio (KBR) of Indonesia is determined to increase revenues without compromising its edito- rial integrity. KBR is the largest independent radio network in In- donesia, with over 10 million listeners tuning in to 900 partner radio stations across the country. Yet, despite its sizeable audience and name recognition, survival is still a concern for KBR. One narrow escape involved Asia Calling, KBRs award-winning weekly radio pro- gramme on regional aairs that was translated into 10 languages. It was taken o the air in May 2014 before a new sponsor revived it in July. It is not easy work to remain sustainable, said Vivi Zabkie, who joined KBR a year after its launch in 1999. We have to come up with new revenue streams to make sure we can sustain ourselves. Vivis own career in the organisation demonstrates its new priorities. Starting out as a reporter and pro- ducer, she was recently appointed head of creative and marketing services, a new division that links the news- room and the sales department. Although KBR built its reputation as an activist network, it cannot ignore bot- tomline pressures. Steady expansion Te network was created by media activists when strict government restrictions on radio news came to an end, along with three decades of authoritarian rule under President Suharto. It covers a wide range of issues, in- cluding local news, social causes and environmental aairs, and encourages audience participation through phone-in shows. KBR favours a mixed business model, with revenue from advertising, sponsorships, and or- ganised events. Although KBR was wholly funded by foreign grants when it rst began, contributions from donors now account for only about 20 per cent of its revenues. Over the years, KBR has expanded its operations to include subsidiary companies like the Green Radio Network. Focusing on environmental news and issues, it was launched after the Jakarta oods of 2007. Initially conceived as a Jakarta station, Green Radio Network has spread to Pekanbaru and aims to reach out through local radio stations in other major cities of Indonesia, as part of a broader strategy to reach a wider audience, particularly urbanites. With subsidiaries like PortalKBR, a news website, SNAPSHOT: KBR www.portalkbr.com Since 1999 Outlets Independent radio network featuring news bulletins, live call-in shows; online news site. Staffng More than 150, including 40 journalists in Jakarta and more than 30 other correspondents nationwide. Sustainability As a free-to-air radio network, the station largely relies on advertisements for its revenue. Tey also generate additional revenue from sponsored talk shows, organising events, training classes for other broadcasters, assisting in the set-up of Internet radio for other organisations, and contributions from donors. SELLING TO ADVERTISERS WITHOUT SELLING OUT NEWS PUBLISHERS need to rethink their re- lationship with advertisers, who now have alter- native ways to reach their markets. Indonesias rst and only independent national radio news agency, Kantor Berita Radio (KBR), has had to adapt. Recognising that it had to get more cre- ative in courting advertisers, it moved its mar- keting division out from under the production division. Since newsmakers and advertisers have dierent expectations, the divide freed its marketing arm to create creative sales ideas. Te marketing team developed a month-long radio project for Presidential candidate Joko Widodo, which went out to 1,000 local radio stations. Disclaimers are inserted with all spon- sored content, on-air or online. KBR has also set a rule disallowing its journalists to be used as talents for radio ads or hosts for commercial shows. Tis is to avoid confusing listeners over whether they are listening to an independent editorial item or paid content. In Tailand, investigative news site TaiPublica taps on the contacts of chief edi- tor Boonlarp Poosuwan, gathered from over 25 years of experience in the news industry, to in- vite high prole speakers for its revenue-gener- ating forum series. Tese newsworthy roundtable forums are held four to ve times a year. Tanks to the high media exposure, corporations are willing to sponsor the forums, with their logos up on the backdrop. However, TaiPublicas editorial side is able to keep an arms length, thus maintaining its editorial focus. WONG PEI TING Better business models and professional distributors are sorely needed for all daily, weekly and monthly publications of Myanmar to be able to survive in the small but highly competitive market. One year after private daily newspapers were allowed to come out, some newspapers have already died. Some have been bleeding. NYAN LYNN, MYANMAR Editor and Co-founder, Maw Kun Magazine and in partnership with TV Tempo, acting as a content provider, KBR is able to take advantage of multiple me- dia platforms and research how modern audiences con- sume their information. Although KBR faces erce competition from other radio networks, it has also collaborated with one of them, Smart FM Network, to produce a joint talk show. Tis strategy allows more options for their clients, and enables KBR to reach more listeners in the big cities. Vivi said that creative ways to generate revenue al- low KBR to carry out the kind of journalism it believes in. But its editorial integrity could not be compromised, she added. Terefore, sponsored content on air always comes with a disclaimer so that listeners are not deceived. Te Marketing and Production divisions were divided, so that monetary concerns would not inuence produc- tion decisions. KBR has also refused to accept advertisements from tobacco companies or other rms with poor environ- mental records, as this would contradicted its own editorial stance. Its about selling, without selling out, Vivi said. SULAIMAN DAUD Vivi Zabkie, a well-known presenter and producer with KBR, recently moved to a marketing role. JOURNALISTS VOICES Asia Journalism Focus 16 Sustaining Independent Journalism 17 Killing the patient? A fter two de- cades of trying to get a share of digital advertis- ing, the entire global industry of newspa- pers averages only 8-10 per cent of digi- tal within their rev- enue mix. Even that digital slice is there mainly because they bundle digital expo- sure on their website with print advertising. Digital advertising has been compounding double-digit growth annually but very little of this goes to publish- ers. Digital ad spend is dominated by Google, Yahoo, MSN, Face- book, AOL etc. Rupert Murdoch referred to classied advertising as Rivers of Gold. Ten came Craigslist, Monster, JobsDB etc., which hosted personal ads, vacuumed the classied market, wrecked newspaper rates and oered the convenience of searchable online databases. Con- sumers loved the painless access, ease of use and 24/7 churn. Tey could post their CVs online for jobs. Even as newspapers scrambled belatedly to host their own web classied portals, their pricing monopoly was lost never to return. Te franchise evaporated. evaporating ad revenues Te mega portals oered consumers hassle-free email utility without storage limits. Tey had millions of eye- balls which advertisers found incredibly cost-eective, compared with newspaper sites which are midgets by comparison. Worse, when advertisers imposed a pay- ment based on click-throughs, the hope for meaningful digital revenues evaporated. Sophisticated search algo- rithms allowed portals to serve relevant ads dynami- cally in real time, against static banner and tile ads of newspaper sites. Users found banner ads irrelevant and annoyingly intru- sive when some sites animated them in des- peration, like dancing bears at a circus. Advertising bud- gets are leaving mass reach channels for more targeted, inter- active engagement with consumers. It enables them to build databases and to pro- mote directly to end users. A print ad for Mercedes will be charged 100 per cent page rate when only about 15 per cent of the readers can aord a Mercedes. Te ad- vertiser has to pay for 85 per cent waste. It is worse for broadcast TV when premium brand advertisers buy airtime. As consumers skip ads, advertisers are resorting to stealth tactics to mask commercial promo- tion. Tis furtive methodology is called native adver- tising or content marketing. Brands try to craft an immersive experience for their target community on social networks and within editorial space. Tis is displacing advertising agencies and tradi- tional media. Social media is where humans spend their discretionary time and brands want to follow them there, while also leveraging trusted media brands. Te trust editorial content still enjoys is being stretched to cloak disguised commercial messages which consumer radar would otherwise detect and re- ject. As publishers trade away precious consumer trust, one wonders how long it will be before the endemic dis- trust against advertising turns on the editorial brand which colludes with it to mislead readers? Cyril Pereira is a media consultant based in hong Kong. Tis article is based on his workshop on the Business of Media, conducted as part of the Sustain- able Independent Journalism seminar. KNOW YOUR AUDIENCE ATTRACTING advertising dollars boils down to knowing your audience, said Nopparat Yokubon of Google. For this reason, the CNN newsroom has daily 9am meetings to discuss web tra c and other audience metrics. Data on audience habits can be used to guide editorial and business decisions, she said. Audience is the online currency of today. Marketers and advertisers are after eyeballs, said Nopparat, who is based in Singapore as Googles regional manager for publisher business solu- tions. She highlighted three things that successful publishers did right: under- stand who their audience is; invest in strategies to expand the audience; and commit to retaining them. Using free tools like Google Analytics can help publishers to track and understand online audience behaviour, she noted. Tere are dierent types of users, she added: those who only visit the site to read news or watch videos; those who post comments and become top forum contributors; and those who bring in more visitors to the site. Youve got to be able to bring The advertising malaise may be pushing some publishers to adopt counter-productive cures, notes CYRIL PEREIRA. them back and make that connection with your au- dience, and bring them back home to where your content is, she said. Once you understand your audience, gure out how you can attract more of such users. Successful publishers dont wait for an audience to come to them. Tey go out there, ask what the audience want and they build things for them, she said. For example, when one Asian publisher noticed that a lot of its online audience was in the United States, it decided to invest in trans- lating its news site into English. Tis move raised online advertis- ing revenue by 750 per cent. To command higher advertising rates, publishers should also think beyond just selling space, Noppa- rat said. Sites should matchmake audience with rel- evant advertisers. And this again begins with hav- ing a thorough understanding of who is out there. Strategies for retaining audiences include ensur- ing that the interface works well not just on desktop screens, but also on mobile or tablet devices, which more internet users in Asia are migrating to. CELINE CHEN Googles Nopparat Yokubon. RULA ASAD, SYRIA Co-founder, Syrian Female Journalists Network JOURNALISTS VOICES Te new generation of local media in Syria is very close to the international political agenda. Because of that, right now media projects grow like mushrooms, but what will happen in the future to these projects, when international political attention moves somewhere else? Asia Journalism Focus 18 Sustaining Independent Journalism 19 B ased on research in some 70 countries, the chart on the facing page tracks the share of tra c that dierent platforms receive at dierent times of the day. People read newspapers mainly in the morn- ing, and maybe return to an interesting article or two at night. Web tra c peaks during lunch time. People tend to use their smartphones to check the news when Adapting to new habits With access to multiple platforms, people are changing how they consume their news. they are transiting. Tablets are more of an after-work platform, peaking in the evening. Being there at the right time Te chart, from a report released by the news publish- ers association WAN-IFRA, was part of a presentation at the Sustainable Independent Journalism seminar by WAN-IFRAs Director of Asia, Gilles Demptos. It was just one example he cited of how news organisations had to adapt. Tey need to be there with the right plat- form for the right time and for the right audience. Tis is the complexity we have to deal with, said Demptos. Digital rst does not mean digital only. Te challenge is not simply in transferring audiences from print to digital, but in engaging the young, working and elder people in society through their preferred plat- forms. Demptos also touched on trends in newsroom organisation. Although newsroom integration has been discussed for several years, today it has become a ne- cessity. You either do it, or you die, he said. A single newsroom must now be able to produce content for var- ious platforms, such as print, online and mobile. Media groups with more than one newspaper for example a business paper, a tabloid and a general newspaper are starting to produce content from a common newsroom. Integration could be the key to a media organisations survival. WONG PEI TING JOURNALISTS VOICES Te blogosphere and social media world have continued to grow at a dizzying pace in Vietnam. In order to survive, the mainstream media needs to prove that they are able to cater to a new generation of IT- savvy readers in the digital age. DIEN LUONG, VIETNAM Deputy Managing Editor, Thanh Nien News Digital rst does not mean digital only. The challenge is not simply in transferring audiences from print to digital, but in engaging the young, working and elder people in society through their preferred platforms. GILLES DEMPTOS Journalists should have skills in content management system, on using search engines, and publishing news thats not only text-based but also with visual elements. Tey should also have knowledge on the law and ethics of working on Internet. Once you publish something on the Internet, theres a chance of long-tail distribution that makes it hard to be corrected or deleted. ARFI BAMBANI AMRI, INDONESIA Head of National, Politics and Metropolitan, Viva.co.id JOURNALISTS VOICES Asia Journalism Focus 20 Sustaining Independent Journalism 21 Taking a byte at endemic corruption W hat it lacks in the size of its sta, the Phil- ippine Center for Investigative Journalism (PCIJ) makes up for in the volume of infor- mation it processes. Te group is obsessive in its docu- mentation, building hard-hitting exposs on a solid foundation of facts. It is really essential for us as journalists, if they do critical reportage, to be clear what had been violated in law, by the people we accuse of wrongdoing, said Ma- lou Mangahas, its executive director. Celebrating its 25th anniversary this year, the inde- pendent not-for-prot media agency is best known for bringing down a Philippine president and prompting the transfer and resignation of public ocials in the course of battling corruption. It all began when nine professional journalists re- alised that the most impactful journalism could only be done outside of mainstream organisations. Tey were tired of media allowing politicians to get away with broken promises, and not explaining why people power was essential, said Mangahas. PCIJs story is about em- bracing the Holy Grail of good journalism from start to the present. Data-driven journalism has emerged as a key pillar of the Centers work, multiplying the impact of its mod- est stang of 10 full-time journalists, a librarian, an ad- ministrative and nance ocer and an administrative assistant. Te impeachment of former president Joseph Estrada and their numerous other political probes were possible because of the sheer amount of data that PCIJ amassed over the years. Most of the data was not in electronic form, requir- ing laborious inputing before they could be analysed. From campaign nance reports to corporate records, PCIJ has accumulated over 110 gigabytes of data, with even more physical documents waiting to be digitised. Its digital library houses over 7,000 public records, which include budget and public nance records, cor- porate records and project documents. Tey go into MoneyPolitics.org a branch of PCIJ that makes data available to the public. PCIJs reliance on hard facts is reected in its news- SNAPSHOT: PCIJ www.pcij.org Since 1989 Outlets PCIJ publishes its own website and books, and also releases its stories to other media such as newspapers, television and radio stations, and online news sites. Staffng Te PCIJ has six executives on its board of editors, 10 full-time editorial sta, a librarian, an administrative and nance ocer and an administrative assistant. It also has writing and training fellows who do stories and make editorial contributions. Sustainability PCIJ receives grants from donor agencies from the Philippines and overseas, which support the bulk of its editorial, research, training and multimedia productions. Operations and administration are supported by interest income from an endowment from the Ford Foundation. Revenue also comes from syndication fees when mainstream and online media agencies publish their reports, and from the sale of PCIJ books and documentaries. gathering method. Te PCIJ takes it very seriously. So we start with paper trail, people trail, the electronic trail, but most important to us, the legal trail, Man- gahas said. We also do the math, we follow the money, we col- lect organized data sets and databases. She emphasised it is not a glamorous job, neither like ne dining journalism or fast food journalism. No-go areas PCIJ has published at least 1,000 investigative reports and over 24 books, produced ve full-length documen- taries and numerous TV documentaries. It has been able to rely on the goodwill of over 1,000 journalists whom they have trained in Southeast Asia and 100 writing fellows who are enrolled in PCIJ. Its work has not gone unnoticed. PCIJ has won over 150 awards and gained international recognition for its investigative work. Being a journalist in the Philippines can be a peril- ous task. It is a mixed picture of freedom and fear, said Mangahas. Violence against journalists and media kill- ings are real threats. Last year, media watchdog Free- dom House declared the Philippines as one of the most dangerous places in the world for journalists to work. Journalists can be wiretapped for suspected involve- ment in terrorism, and online content is now included under the criminal libel law. And some subjects are just too deadly for journalists. Tus, while it strives to cover as much ground as possible, PCIJ steers clear of stories on the Philippines drug lords, Mangahas admitted. PCIJ has vowed not to put its journalists lives in danger. We have to live to write another day, she said. At a data journalism workshop for other Asian journalists conducted by PCIJ after the Sustainable Independent Journalism seminar, Mangahas said they should not be discouraged by a lack of open government in their countries. It is up to them to press on, improve their craft and demand accountability, despite ocial resistance. Who blinks rst loses, she said. CELINE CHEN JOURNALISTS VOICES I believe all journalists must be aware of new media tools that could facilitate their work in this competitive, sophisticated world. By knowing new media tools such as Netvibes and Storyful, journalists and media organisations can expedite news gathering, maximise sta potential and can avoid duplication of work. ARUN AROKIANATHAN, SRI LANKA Editor, Sudar Oli PCIJs Malou Mangahas (centre) conducts a data journalism workshop for Asia Journalism Fellowship participants. The Philippine Center for Investigative Journalism builds its exposs on meticulous data gathering. Asia Journalism Focus 22 Sustaining Independent Journalism 23 Revenues beyond the news Start-up ThaiPublica is in experimentation mode, exploring various ways to fund its investigative journalism. T haiPublica was set up as a digital-only news source, but its main source of revenue is oine. It organises public forums on current aairs four to ve times a year, which have been popular with sponsors. Finding creative ways of generating revenue is the key challenge for the investigative news start-up, said co-founder Sarinee Achavanuntakul. Inspired by the American news outt ProPublica, Sarinee, an investment banker-turned- blogger, and her friend Boonlarp Poosuwan, the executive editor of a business newspaper, quit their jobs to start TaiPublica in September 2011. Tey want to plug the gap in quality investigative journalism in the Tai press, which has been suering from shrinking news- rooms and deep cost-cutting. Unlike ProPublica, which is phil- anthropically funded, TaiPublica has sought private investors. Teir response has been encouraging, Sarinee said. Te site gets 300,000 hits a month, has 110,000 Facebook fans and 10,000 people talking about their content daily. It is entirely in the Tai language and content is free to all readers. Its six full-time journalists work on in-depth stories covering topics such as disaster preparedness, corrup- tion and sustainability issues. In 2012, it received an honourable mention award for an investigative story on corruption from Transparency Tailand and the Tai Journalists Association. It has been exploring new ways of engaging a younger audience, such as interactive web graphics with cute illustrations that delve into serious issues, like how the government uses public funding and how new tax codes work. Te start-ups main source of revenue comes from the TaiPublica Forums, which are attended by ex- politicians and prominent media gures. Tese public seminars on topics like corruption and the economy are well-publicised and attract 80 to 120 people, including the mainstream press. Tese Forums are sponsored events and are bundled with web banner advertisements. But TaiPublica is still experimenting with strate- gies to remain sustainable. Were trying to adopt this idea of fail early, fail often, Sarinee said. One way to generate higher trac could be through educational features that have a longer shelf-life than the typical news story. Tese provide background content that readers can return to when events recur. For example, when an earth- quake struck northern Tailand in May 2014, users ocked to TaiPublicas informative series on earthquake preparedness that was produced a year ago. Tus, the content got a second life, helping to educate Tais about fault zones. Her team is also hoping to col- laborate with similar investigative news outts that have comple- mentary strengths, such as the Philippine Center for Investigative Journalism. TV contracts are another rev- enue possibility. TaiPublica has been approached by a television station to help produce content on disaster prepared- ness, based on a story already published on the site. Also in the pipeline are data journalism projects. TaiPublica is exploring how to use smartphone ap- plications to enable citizens to report irregularities they may nd in government infrastructure projects. CELINE CHEN SNAPSHOT: THAIPUBLICA www.thaipublica.org Since 2011 Outlets Independent website. Staffng Six full-time journalists Sustainability TaiPublica gets seed funding from angel investors or patrons. Revenue comes in the form of banner advertising and sponsored public conferences hosted every few months. Interactive graphics on the site are produced with the help of some grant funding. Verifying the viral Social media offer news organisations a cheap and endless source of eyewitness reports, photos and videos. But ensuring that such content is authentic requires painstaking detective work. W ith 120,000 tweets and 3,600 seconds of video footage ring up the web every sec- ond, eyewitness reports are now a source for breaking news that professional journalists can no longer ignore. Te trend has spawned Storyful, an Irish wire agency specialising in supplying news organisa- tions with content trawled from social media around the clock. Te start-up was acquired by NewsCorp in December 2013 for $25 million. But even as citizen reporters make their mark on the coverage of major events, professional media need to remain wary of their output. I trust people far less now, admitted Asha Phillips, reecting on her experi- ence as Storyfuls Asia editor. Because, there are so many cases where we are able to prove that this person is completely lying, faked a video either for a political reason or something else. For coverage of places like Ukraine and Syria complex conicts where professional journalists are unable to move about freely news organizations are hungry for authentic citizen reports from the ground. But those are also the contexts where social media may not be trustworthy. Down the line, we will gure out this anonymous activist actually has a real political agenda, noted Phillips, who has since moved on to join Yahoo! News and found a consultancy, Verily. Newsrooms nd it a challenge to plough through the millions of shared videos and pictures generated daily, and then to verify the more interesting ones. Storyful turned social medias irresistibility and questionable reliability into a business opportunity. It has developed systems not only to crowdsource Were trying to adopt this idea of fail early, fail often. SARINEE ACHAVANUNTAKUL Asha Phillips leading a social media workshop as part of the Asia Journalism Fellowship programme. Asia Journalism Focus 24 Sustaining Independent Journalism 25 news, but also to weed out fabrications. In addition, it provides clients with backstory details about the sources of the content. We only do that with permis- sion from them. If they are happy to share their full contact information, our clients can use it as a valuable source to interview as well. But if there is controversial content and we need to protect the source, we do with- hold their contact details, said Phillips. It obtains the sources contacts by conducting background username reliability checks and getting the linking email account or contact number that the users revealed on LinkedIn, Google Plus, YouTube and the like. Storyful will not cross privacy lines that the users have drawn for themselves, she stressed. On Facebook, for example, Storyful can only access con- tent that users have shared with the public. Te date and location of the content supplied from any source will also be checked for consistency. With Google Street View, for example, Storyful can get an idea of what a certain location is supposed to look like. Tis knowledge can then be used to verify a sources claim that his photo or video was really shot at that spot. Knowledge engine Wolfram Alpha checks weather in specic locations on specic dates, which is useful for generating corroborating details. Such methods were used to analyse YouTube videos tagged as eyewitness mobile phone recordings of a riot in Singapores Little India district in December 2013. Te videos included dramatic footage of rioters smash- ing windshields and attacking police vehicles. Before circulating them, Storyful scrutinised them frame by frame for landmarks and street signs to verify that they were indeed shot during the riot. Using such 360-degree referencing, Storyful now supplies media clients with 1,000 veried and rights- cleared videos every month, covering news, entertain- ment, weather, technology, sports and emerging viral videos worldwide. To discover potentially newsworthy content, good lists are the secret, Phillips said. Storyful monitors close to a thousand curated lists in categories of coun- tries, states, cities, and topics, Tese are mainly on Twitter, Facebook (interest lists and communities) and YouTube (collections and communities). Te watchlist includes certain priority accounts that Storyful deems as reliable gatekeepers: trusted citizen and professional journalists, activists, and o cial accounts of govern- ment organisations. We hand-curate lists, of which we constantly add and subtract to, said Phillips. Additionally, Storyful uses available online tools to aid the process. Geofeedia nds content and tweets tagged by location, good for identifying local search terms and hashtags. Topsy allows search of tweets from a particular date and time range. Its tech team has also built algorithms to alert its editors to unusual social media activity that might be worth a second look. Heatmap is a programme Story- ful created that colour-codes the frequency of sensitive or o-beat words that start to pop up often on social media. Te red-coded items will be investigated. For example, Storyfuls Alertbot will draw editors attention to a spike in the velocity of a Twitter list in a given minute. If it is some kind of keyword or alert word, like bomb, re, riot, or assassination, it will ping us, then well dig deeper, said Phillips. In Tunisia, when an opposition member was assas- sinated, our Alertbot gave us an alert of these words: assassination, Mohammed Brahmi, Tunisia, political, and that gave us a ve-minute heads-up to start look- ing for content and to start verifying the sources who were tweeting these words. WONG PEI TING If it is some kind of keyword or alert word, like bomb, re, riot, or assassination, it will ping us, then well dig deeper. ASHA PHILLIPS SOCIAL MEDIA FORENSICS After the Boston Marathon bombings of 2013, dramatic video footage appeared on social media of the explosion near the nish line. But could this video be trusted? Storyful rst used the Google Street View tool to cross reference archived images of the location with the images that were being posted online. Its editors then traced the shared videos back to the one originally posted on YouTube. It was from a user called NekoAngel13Wolf whod linked the video to her Twitter account under the name @NightNeko3. She was then tracked to her Facebook and Pinterest accounts. Storyful found a tagged post on a marathon participant with the same surname as the poster, suggesting that the poster was there as a spectator to sup- port her relative. An email and phone number of the marathon runner was found on LinkedIn. Editors were thus able to contact the runner, and through her, the runners relative who had shot and posted the video. The power of collaboration Media organisations with their limited resources can no longer do everything by themselves. Partnerships with civil society can help multiply journalists impact. A shared commitment to building Indonesias young democracy has led journalists to part- ner activists in ghting corruption and abuses of power, said media researcher Ignatius Haryanto. Such partner- ships could jeopardise objective journalism, as partisan bias might colour their judgment. However, Ignatius believes that it is possible to form a healthy relationship between democratic media and like-minded groups. Partisanship should only be related to [an issue] in the public interest, not in the personal inter- est or of any particular group in society, said Ignatius, a former journalist who now serves as Executive Director of LSPP, the Institute for Press and Development Studies in Jakarta. He said that col- laboration between journalists and activists emerged out of the Both online and ofine activities can combine to create a powerful impact. IGNATIUS HARYANTO unhealthy way democracy devel- oped in Indonesia following decades of authoritarian rule. It was natural for them to come together in an eort to create a better, fairer society. Several other countries indepen- dent media organi- sations represented at the Sustainable Independent Jour- nalism seminar saw no contradiction between preserving their autonomy and forming alliances with civil society. Indeed, they argue that such partnerships are can be a way to magnify their impact and to stay focused on their mission. For example, the Philippine Center for Investigative Journal- ism (PCIJ) supports a number of civic causes in its eorts to promote democratic ideals in the country. It is a founding member of the Right to Know, Right Now! Coalition in the Philippines, which is campaigning for the passage of a Freedom of Information Act. It has set up a website called MoneyPolitics to monitor campaign nance of political elections. Similarly, Malaysiakini has con- sistently worked as part of Malaysias broader social movement for political reform. With a track record of sup- porting NGOs and publicising local community causes, the company has received support from civil society when they most needed it. When Ma- In the Philippines, PCIJ works alongside NGOs to champion freedom of information. PCIJ photo. Asia Journalism Focus 26 Sustaining Independent Journalism 27 laysiakinis oces were raided by the police in 2003, a large demonstration was held in protest. Malaysiakinis founders themselves had back- grounds as social and political activists, alongside their professional experience in newspapers. In Indonesia, this is even more common. Many of todays editors and senior reporters forged their values as part of the 1990s Reformasi movement, which brought down President Suhartos New Order regime. Terefore, col- laboration with NGOs comes naturally to them. Tis collaboration can be done through media cov- erage and protests in the street, said Ignatius. Both online and oine activities can combine to create a powerful impact. Promoting democracy Although Reformasi succeeded in transforming Indo- nesia into a vibrant electoral democracy, the country still suers from rampant corruption and other insti- tutional failures. After 32 years under an authoritar- ian regime, the need to promote democracy is still important, Ignatius said. One famous example of media-movement col- laboration was the Coins for Prita campaign in 2008. Prita Mulyasari was an Indonesian housewife who was sued for defamation by a hospital after her private complaint about a misdiagnosis went viral. A criminal court ordered her to pay 204 million rupiah (US$20,500). A Facebook group was formed in sup- port of Prita, highlighting the excessive penalties for defendants in cases brought by powerful and inu- ential companies. Calling for mass participation, the campaign organisers set up coin collection centres. About 500 million rupiah (US$51,250) in coins was collected. Te hospital dropped their civil lawsuit and the Indonesian Supreme Court overturned the lower courts criminal defamation ruling in 2012. Ignatius said that journalists themselves have started initiatives to help their cause of ghting cor- ruption, using social media. Te Alliance of Indepen- dent Journalists (AJI) which was founded in 1994 in response to Suhartos ban of three magazines created an online platform to monitor electoral fraud in the 2014 elections. Mata Massa, or Public Eye, allows users to report cases of suspected fraud through a text mes- age, tweet or Facebook post. Te reports are passed to the Election Commission watchdog for investigation. Citizens can track cases on a virtual map. Speakers at the seminar noted that objectivity can be maintained by adhering to professional standards, such as seeking clarication, rechecking their sources and giving a voice to both sides. TaiPublica, an independent news website in Tailand, ensures its objectivity by having an editorial board for guidance, said director Sarinee Achavanuntakul. Kantor Berita Radio (KBR) allows its employees, who together own 40 per cent of the company, to exercise their political views in deciding its direction, said Vivi Zabkie. However, share owners must declare their political aliation from the start for the sake of transparency. Collaborations with political allies need not take place all the time but should be explored only when necessary, Ignatius said. When the issue satises both sides agendas and promotes the public interest, partnering civil society can help media magnify their impact. SULAIMAN DAUD In search of the ideal media investor An interview with SASA VUCINIC J ournalisms product and production process are undergoing dramatic transformations. Yet, its ownership structure has barely changed in more than a century, notes Sasa Vucinic, the founder and chief executive of IndieVoices and V Media Ventures. Vucinic was editor-in-chief and general manager of B-92, an independent radio station in Belgrade dur- ing the reign of Slobodan Miloevi. He went on to co-found the Media Development Loan Fund in 1995 to assist independent media start-ups in politically re- stricted environments. He talked with Cherian George about his plans to matchmake worthy public-interest journalism with investors who want to make a social impact in addition to reasonable nancial returns. CherIAN GeorGe: Tell us a bit about B-92. Te main threat to survival at that point would have been more political than economic, I suppose?
SASA VUCINIC: It was a very specic moment in time. Te country was getting into a very weird transition and the media got completely controlled. In that en- vironment, this one tiny radio station came out of no- where, started broadcasting on May 15, 1989. I think that there were two dierent threats. One was political. But I thought the bigger threat was the economic threat. Because you can only be as indepen- dent or as big as your account, and unless you can pay your bills, theres no talk about independence. I see, since those late 1980s, all the governments of the world having absolutely brilliant understanding of that rule. If they want to deal with anybody who they do not like, that is how they strangle them. Tey strangle them in silence, by cutting o their revenue sources. Its like in water polo: you see their hands up, like I do nothing, and meanwhile, under the water, lots of things are happening. CG: You moved on to help set up the Media Devel- opment Loan Fund (now the Media Development Investment Fund). What was the vision behind that? SV: Te MDLF was literally the outcome of my B-92 experience understanding how important eco- nomic independence is, how important it is that you get your nances right. I got this idea that somebody should establish a World Bank for media. We eventu- ally got George Soros: convinced him that it is a good JOURNALISTS VOICES Today, journalists like me, who have about 15 years of experience in print media, have to think digitally. In the past we had adapted to various emerging technologies such as the software used for page makeup. Now migrating to a digital platform only requires a little more extra eort on part of the journalists. With systematic training and encouragement and technical support from the newsroom, I think it is not an impossible task. CHITRADEEPA ANANTHARAM, INDIA Chief sub editor/principal correspondent, The Hindu (Education Plus) Asia Journalism Focus 28 Sustaining Independent Journalism 29 and worthwhile idea. He never thought it would work, but we made it work. Over 16 years, before I left, we managed to give about $100 million in dierent forms of nancing, including in I think 25 dierent countries in the developing world. At that time it was pretty revo- lutionary, that media companies in developing world would actually repay loans. CG: Instead of taking the grant route. SV: Everybody who I was trying to convince about the idea was saying, Why would they repay you money? I understood two things about media people. One, among everything that they own, reputation is the high- est asset that they have. Un- less they repay, they would probably have to leave the business. So that is one in- credible incentive for them. Second, the mindset of journalists is practically made to be ideal borrow- ers. Te only thing that a journalist knows is that you know practically nothing really well. Tere is always somebody in the world who knows it better than you do. You have the mindset that is open to getting input from other people. And that is an absolutely perfect mindset for somebody to be an ideal borrower. Having those two together, I was convinced that people would repay. It turned out that our repayment rate was 98 per cent. CG: Tell us about your next venture that youve been working on for a while now. SV: I think MDLF was revolutionary at that time. Te world was full of legacy big conglomerates and the bar- rier to entry was incredibly high. Most of the loans we gave at that time were for printing presses, for big infra- structural stu. Now I think the needs are not for print- ing presses. Its for smaller amounts of money. Its more for knowledge and experience than for actual funding. So I created this dual thing, with two dierent parts. One is called Indie Voices, which is a crowd-funding site for independent media. Basically, if you have a me- dia project that is worthy and you can attract enough of your core audience to fund it, you put that project out there and people will fund it. Tat deals with this whole layer of smaller projects that big foundations dont fund because these projects are so small that they are totally invisible on their radar screen. CG: Tese are basically investigative projects rather than media platforms? SV: Te beauty is, we expected one thing and we got a totally dif- ferent thing. We got this beauti- ful spread of everything you can imagine. So, everything from a documentary about Hong Kong, to translating a book about the biggest corruption scandal in In- donesia, to National Geographic photographers putting their photography books together. From collecting money to pro- vide legal defence for journalists arrested in Ethiopia, to an independent TV station in Ukraine. So weve got a much more diversied set of projects, and all of them are below $50,000. CG: And that follows the grant model? SV: Well, for now. Te next phase that well probably look at sometime in December will be small lending. Te big breakthrough we expect somewhere towards the end of the year is where we also oer equity. On the other side of the spectrum, together with Marcus Brauchli, who used to be a top editor of Wash- ington Post and Wall Street Journal, I am trying to put together something that we dene as the ideal media investor. We are trying to create an investment com- pany, not a fund, that will stay in these investments for a very, very long time, not for just a couple of years. Teyre trying to be forward-looking, to help compa- are interested in both nancial returns and social re- turns should be on one side, meeting media companies that are dedicated to providing a public service to their communities on the other side. Tat is what Indie Voices is trying to be. We are try- ing to make a community of investors of that type individuals, foundations and also groups of investors that are now fashionably called impact investors. Tat kind of impact market for media is the most needed part in the media industry at this moment. CG: Youve seen over the last 25 years many media ventures come and go. What do you think are some of the less obvious pitfalls that media entrepreneurs, editors and producers fnd themselves trapped in? SV: One is, do you think that you know what your audi- ence wants. If you have that legacy thinking, I know who is my audience, I know what they need, it is just a matter of time when you will fail. Te second thing is, I think the media industry these days is becoming as fast as the fashion industry. In your thinking, if you get frozen for a year, I absolutely guarantee there will be trouble. CG: A troubling thing for journalists is the eroding frewall. It now seems as if the modern editor needs to understand the business as well. how do you en- sure that business considerations dont overwhelm editorial integrity? SV: I think its a crucial question these days. In the old days, it was very simple. Tere is this group of people who wear suits and have long lunch meetings and drinks after that, who sign some contracts and bring the money. And then theres us in the newsroom who actually create everything. We hate those guys, and those guys dont like us, and we dont mingle. I think that time has passed. I think the only way to save the company is that both sides understand what the core values of the company are, what is it they are protecting and what is it they are working for. Having said that, I nd it incredibly troubling, this whole movement of native advertising, or whatever nies that they invest in to jump into their digital future. CG: Te ideal media investor would, for example, place a premium on professional ethics and stan- dards? SV: Absolutely, absolutely. So we have a whole set of standards. What are the companies that you would invest in? Tose would have to be high quality, profes- sional, fact-based, responsible media companies that are in there for providing a public service to communi- ties or societies in which they operate. CG: one of the difcult things that the journalism industry has had to confront is the apparent unwill- ingness of the market to support quality journalism. Would you conclude that journalism is a case of mar- ket failure? SV: I actually think that the answer must be a little bit more nuanced. Tose that write about celebrities and have huge circulations, theyre perfectly happy with the market, the market exists for them, and its a love we should not interfere with. On the opposite side of that spectrum would be a marketplace that provides funding for media that will never be nancially self-sustainable. A good example of that would be minority media in most countries, media for kids, anything that is educational. Te state has an interest in the people to be educated, so they subsidise that. Te big foundations in the West are big players in that market. Tat is a kind of second market. It does not work great, its not very ecient, it has its weaknesses, but the idea is that those projects apply for grants, and there is somebody supplying those grants be it big foundations, or the government in its dierent forms, development agencies. Tere is a third market, which I think is the most im- portant. When we talk about serious, socially relevant media, that is where that media should be. Tey cannot be in the market where returns are 25 per cent a year. Tey also should not be subsidised completely, because that creates a bit of business laziness. So, there should be a third market in which long-term investors who The only way to save the company is that both sides understand what the core values of the company are. SASA VUCINIC JOURNALISTS VOICES Embracing digital storytelling skills may seem to be a skill that is needed now; however, keeping an open mind, welcoming challenges and upholding good journalism will tide us over the choppy seas of the media industry. SERENE QUEK SY MUNG, SINGAPORE Chief Sub-Editor, Lian He Zao Bao JOURNALISTS VOICES For traditionally trained print journalists, knowing how to get and handle data sets, and utilizing social media to gather data and share content could help the journalism be accessed by more readers. SABRINA HUANG, CHINA Senior Financial Data Product Analyst, Caixin.com Asia Journalism Focus 30 Sustaining Independent Journalism 31 I nnovation at large companies is hard. And innovation at news organisations is even harder. Our strengths standards, tradi- tions, processes all work to mitigate against change. If you want people to trust what you do, you want them to understand that you dont do things lightly. But, of course, that also means you dont change easily. But it can be done. Look at Politi- fact, built within what was then the St. Petersburg Times; or Connected China at Reuters (even if its a tad im- modest to say so); or all the interesting work going on at the New York Times. obstacles and allies Just dont underestimate the challeng- es. Most innovation will y in the face of key stakeholders: 1. Te technology department, which often runs the CMS, and manages for stability and security (rightly). 2. Te culture of the newsroom, which again favours protection of tradition. 3. Editors, who often have to deal with shrinking resources and are loathe to invest in unproven new ideas. 4. Publishers (or product managers), who are chasing immediate revenue dollars. In other words, pretty much everyone. Tat said, there are ways to improve the odds: 1. Make allies. Perhaps its an R&D person or someone in technology. Or the CFO. Someone who can champion you or at least slip you some resources to get your project o the ground. 2. Sell a vision. Keep honing your message. If you cant get your pitch across in 30 seconds or two minutes, you wont get a hearing. Make sure its a broad, compelling vision. 3. Run in sprints. Keep showing progress in reasonably spurts 30-90 days is a good time frame so no one has to take your word for it. Show useful results in that time, not just name you call this whole process of deceiving your audience. Tey think they are reading something pre- pared by the newsroom when actually it is prepared by the marketing department or advertisers. I think that is a betrayal of serious journalism. If I was in charge of those media companies that are getting engaged in those practices, I would probably resign rather than en- gage in something that I think literally goes against ev- ery principle of serious and public service journalism. CG: Could you elaborate on what those principles are? SV: For me, it is self-evident. You want to know who pays your doc- tor, right? And if its not you whos paying, its some pharmaceutical company, you would naturally be a little bit suspicious of the medi- cation he gives you. Its the same thing for the media. If they tell you to do this or suggest you do that, and you know that text is done by the marketing depart- ment of a specic company, I per- sonally would not trust them. One of those core values should be, under no circum- stances should you deceive your audience. You have to come clean on who pays for what bills, on how do the nances ow, where do they come in, who pays for it. And that brings me again to the issue of business model. I have to say media manag- ers who are running those companies are not the only guilty party over there. We all, as audience, would like to have all the news for free, never pay anybody any- thing, and then at the same time not be deceived. Well, that is simply not possible. CG: What are reasonable cuts that you think news- rooms should make? At some point, cost cutting may eat into your capacity to produce responsible jour- nalism, but how do you distinguish between cost cutting that makes you ftter, and cost cutting that erodes your values? SV: We spent the last ten years, probably, trying to do it in what I think is the wrong way. We try to reinvent the newsroom, we try to make one guy do a story for news- paper, TV, radio and blog, and all of that in 11 minutes, and six times that much in eight hours which I dont think is possible. We tried to reinvent the newsroom, but we didnt touch media ownership. Media ownership is the only Daring to do it differently Getting big media organisations to change is hard but it can and must be done, says REGINALD CHUA. thing in media that did not change since the 1870s, when the big families started getting involved. I think that this digital time requires new digital ownership. I think that over time it will resemble what I call fractional ownership. Each media company has its own core audience, with an interest in that media existing. So if you and I and 5,000 other people are in- terested in the place of Singapore in the world of for- eign policy, we may actually put in a thousand dollars each, creat- ing the initial capital, and be the owners of that magazine, because we are interested in that thing. And then we as the owners, the shareholders, we hire a gener- al manager and tell him, We are only interested in returns of 5 per cent. Dont come back with 30. Anything above 5, please feel free to spend. But there is no way we are putting in even more money, so you have to make in between zero and 5 that is your nancial goal. If you have that nancial goal, if the newsroom knows that and as a journalist you should feel great working for a company that wants only 5 per cent returns then both sides have to be rea- sonable and nd a way to achieve some kind of nancial sustain- ability for that company. Tat is how I see cost-cutting and right- sizing, as they say. CG: So in that system, journalists would still have the incentive to not overspend, and to fnd more cre- ative ways to generate revenue, because they know it will actually feed back into the newsroom and not just into shareholders pockets? SV: Absolutely. I think journalists have no problem working for a company that is making a little bit of money, or making a lot of money, as long as they are making a promise that most of that money will be rein- vested in that operations. I think that every journalist would feel bad making someone else rich while pretending to provide a public service for their community. So that is why I think we need this idea of fractional ownership in which jour- nalists would be shareholders and their core audience would be shareholders. Its not bad guys in three-piece suits, its actually us, shareholders, a thousand people who can all come into one room; we have the best in- terests of that company there, we own it, and the circle is closed. We tried to reinvent the newsroom, but we didnt touch media ownership. SASA VUCINIC progress against an agreed timeline (although you need that too). 4. Steal resources. You have to keep doing your day job, and most people in your company do. But if you can inspire people, theyre more willing to go the extra mile for you. Tese are not panaceas. Sometimes the only way innovation can work is to seed autonomous skunk works. Some- times the only way you can advance your ideas is to go somewhere else. One of the biggest faults that es- tablished companies have is a low tolerance for failure, and innovation is pretty much destined to fail 90 per cent of the time. If youre an editor or manager, one thing worth reect- ing on is how you treat failure in your organisation, and how you can help foster constructive failure that is, failure that you learn eectively from. recapturing our role Te digital revolution is so much more than the in- crease in our publishing speed or reach, or about interactivity and multimedia, or even about the col- lapse of the business model even though it is also about all these three things. Its about how the fundamental, atomic unit of information has changed, and the nature of it per- sistent, discoverable, recreatable, and much more now enables completely dierent uses for the in- formation we collect. Its not clear yet what business models might emerge. But its clear that were only scratching the surface of what we can do in terms of public-interest information. As journalists, were not just in the front row of witnessing history, but we are able to play a role in creating it, and the world of information that were starting to inhabit. And we should, and we must. Because if we dont, someone else will. If we want public interest to be at the core of how information is created, we need to recapture that position in society. reginald Chua is executive editor for editorial operations, Data and Innovation at Tomson reuters in New York. Tis article is based on his closing keynote at the Sustainable Independent Journalism seminar. FOR DETAILS, VISIT www.ajf.sg T he Asia Journalism Fellowship provides mid-career journalists the chance to sharpen professional skills, deepen domain knowledge, strengthen commitment to their public mission, and form lifelong friendships. The Fellowship is an initiative of Singapores Temasek Foundation and Nanyang Technological University. It brings journalists from across Asia to NTUs Wee Kim Wee School of Communication and Information for three months of learning and exchange. Away from the deadline pressures of their jobs, Fellows pursue their intellectual interests in one of Asias leading universities. The semi-structured programme is designed to sharpen professional skills and deepen understanding of trends in media and communication. It also provides access to key newsmakers in Singapore, ofering insights into one of Asias most cosmopolitan and dynamic cities. Journalism across Asia is undergoing rapid change. if youre committed to making a positive diference, the Asia Journalism Fellowship is a chance to catch your breath and develop your capacities. HIT PAUSE BEFORE YOU MOVE FORWARD