To make

Powerful and Attractive Presentation

by Jerry Weissman Presenting to Win
PSI Office Graduate school of Law, Nagoya University
Contents
Summary
Overview
Part1Preparing Contents
Part2Improving your skill of expression
Conclusion

Summary
Presentations
Purposeto give audience meaningful enlightenment (Aha!)
Contents1 Attractive Introduction, 2 Logical Body,
3 Powerful Conclusion
Elements1 What you want to persuade audience to do?
2 What audience already know and concern?


Overview
Problems on Presentation
No clear point. What was the point?
No audience benefit. So what?
No clear flow. Wait a minute! How did the presenter get there?
Too detailed. What does that mean?
Too long.

Purpose of presentation
To make
Powerful and Attractive Presentation
by Jerry Weissman Presenting to Win
PSI Office Graduate school of Law, Nagoya University
To persuade your audience to move themselves from where they are at the
start of your presentation to your goal, objective.
To place the audiences needs at the heart of your presentation by
distinguishing merits from features and emphasizing merits.
To achieve the sheer exhilaration of end-to-end Aha!s.
In a cartoon, Aha! would be represented by the image of a light bulb
clicking on above someones heads. You should do that in your
presentations.
Audience Advocacy!
This is important to you because?
What does this mean to you?
Why am I telling you this?
You should care, because

PartPreparing contents
How to make the contents of your presentation
Step1 Brainstorming.
What is Brainstorming?
This is a useful method to generate a large number of ideas with the
help of other people. They never criticize ideas of other ones. This
method focuses not on quality but on quantity and welcomes
unusual ideas.

Step2 Categorizing the ideas into some groups.

Step3 Arranging the groups in logical order.



To make
Powerful and Attractive Presentation
by Jerry Weissman Presenting to Win
PSI Office Graduate school of Law, Nagoya University

How to make Power Point slides for your presentation
Problems
The graphics are cluttered.
There is too much on the slide.
The slide looked like an eye chart.
The slide is
Solutions
Keep in mind that slides are different from documents which are to be
distributed.
If you use animation, try to minimize eye sweeps.
Do not forget that Less is more.
If a presentation is long, use a bumper slide for closing the outbound section
and leading in to the next section.
Types How to do
Chronological Organizing ideas along a timeline.
Spatial Organizing ideas according to a physical
metaphor (for example, a pyramid).
Problem/Solution
Features/Benefits
Case Study A narrative recounting of the events etc.
Argument Raising arguments against you and then
rebut them.
Compare/Contrast Organizing the presentation around a series
of comparison illuminating the difference.
Matrix Making a two-by-two or larger diagram to
organize a complex set of concepts.
Rhetorical Questions Asking questions that are in minds of your
audience and then answering.
Numerical Enumerating a series of loosely connected
ideas.
To make
Powerful and Attractive Presentation
by Jerry Weissman Presenting to Win
PSI Office Graduate school of Law, Nagoya University

PartImproving your skill of expression
Opening Gambits
1 Question. A question directed at the audience.
2 Factoid. A striking statistic or little-known fact.
3 Anecdote A short human interest story.
4 Quotation.
5 Aphorism.
6 Analogy.
*Always try to link your sayings to the goals of your presentation and to give
your audience a preview of the outline of your major ideas.
Involving your audience into your talks
1 Direct Reference. Mention specifically, by name, one or more members of
your audience.
2 Mutual Reference. Make reference to a person etc. related to both you
and your audience.
3 Ask Questions. Address a question directly to one or more members of
your audience.
4 Contemporize. Make reference to what is happening today.
5 Localize. Make reference to the venue of your presentation.
6 Data.
7 Customized Opening Graphics. Includes your audience, the location etc.
in the first slide.
How to go to the next subject
Reference the Flow Structure.
For example: If you select Problems/Solutions structure, you can
mention the problems throughout the
presentation.
Logical Transition.
Cross-reference. Make forward and backward reference to other
subjects in your
To make
Powerful and Attractive Presentation
by Jerry Weissman Presenting to Win
PSI Office Graduate school of Law, Nagoya University
presentation.
Rhetorical Question.
Recurring Theme.
Symmetry.
Mantra. Use a catch phrase or slogan repeatedly.
Internal Summary.
Enumeration.
0 Goal Reinforcement. Restate your goals at several points.
You should not merely say, Now I will explain the next slide.
Verbalization!
Speak the actual words you will use in your presentation aloud,
accompanied by your slides.
How to use English properly
*The following examples are for business persons, not for university students. You,
however, will find some clues for improving English skills.
At the start of the presentation
Instead of saying, Now Id like to
(because it is presenter-focused, not audience-focused.)
Saying: Im going to talk about
Lets look at
Lets
A form of backward reference
Instead of saying, Like I said
(because it implies that the audience are too stupid to
understand your topics.)
Saying: As you recall
We discussed earlier
You saw
Remember
When you do not have enough time.
Instead of saying, Ill tell you very quickly
Im running out of time
If you could read this slide
This is a busy slide
To make
Powerful and Attractive Presentation
by Jerry Weissman Presenting to Win
PSI Office Graduate school of Law, Nagoya University
This isnt my slide
Disregard this
Before I begin
Never apologize, rather try to cut the topics which you will
explain.
When you express your thoughts;
Instead of saying, We believe
We think
We feel
(because these phrases introduce an element of
uncertainty.)
Saying; Were confident
Were confident...
Were optimistic
We expect

Conclusion=
The contents of your presentation are the keys to success. You should keep in
mind the goals, purpose and the needs of your audience while you prepare
presentations. In time you will find your audience will look forward to your
presentations, being confident that they will hear something that will really
benefit them.