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This document discusses consumer buying behavior and marketing strategies for biscuits. It analyzes factors that influence consumer purchasing decisions like culture, social factors, personal characteristics and psychology. It also outlines the buying decision process, including problem recognition, information search, alternative evaluation, purchase decision and post-purchase behavior. Finally, it provides a brief overview of the Indian biscuit industry, noting slow growth and low per capita consumption compared to other countries.
Descriere originală:
biscuit industry india
Titlu original
125691007 Consumer Buying Behaviour and Effectiveness of Marketing Strategies Adopted for Biscuits
This document discusses consumer buying behavior and marketing strategies for biscuits. It analyzes factors that influence consumer purchasing decisions like culture, social factors, persona…