Documente Academic
Documente Profesional
Documente Cultură
(Report)
TITLE OF PROJECT:
SUBMITED TO:
SUBMITED BY:
DEDICATION
“Our loving and caring parents and teachers and to all people who
cannot afford to study and are living in misery”
Increasing Customers
Lahore:
Gulberg:
Defence:
Barket Market:
Cavalry Ground:
Shadman:
Mall Road:
2. Educational Institute
Identifiability
1. Professionals
In the category of professionals we have to select the following as our targeted customer
these are;
i. Human Resource Department
2. Educational Institute
In the category of the educational institute we have to select the following as our targeted
customers these are;
i. Students (Matriculations, Intermediate , Graduation and Master)
Teachers
Potential Customers
To measure the potential customer we have to research the different industries working in
Lahore Pakistan we also research on the number of educational institute in Lahore at least
four hundreds in numbers. This data is collected from net and smeda.
Percentage of customers
Communication Method
We have compared the communication methods on the basis of control and cost.
Accessibility
1. Organizations
2. Educational Institute
Budget type
Print media should be produced to remind the target market about SEC and the long term
associations which the people have with Superior.
Client: SEC
Execute Date
Media:
Duration: Daily Times \ Jang \Khabrain
Publication Station Position Size Rate 26 28 29 13 14 15
Total Exp
Tus Thu Fri Thu Fri Sat Sun
900/pccm
Daily Times Lhr Contract 5x5 1 1 1 67,500
(Weekday)
650/pccm
Supplements 5x5 1 1 32,500
Jang (Sunday) Lhr 5x5 1495/pccm 1 22,425
Jang (Weekday) Lhr 5x5 1300/pccm 1 1 39,000
Daily Khabrain Lhr 5x5 950/pccm 1 1 1 1 95,000
Daily Khabrain
3000/pccm
(Sunday) Lhr Back Pg. 5x5 1 75,000
331,425