Name of the Store Location of the Store Dettol Soap
1 Radhe Shayam General Store 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 Number of units sold per week of the following items 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 Lifebuoy Dettol Liquid Lifebuoy liquid Harpic Domex Mortein Number of units sold per week of the following items Good knight Air Wick Odonil Veet Fem (Dettol/Lifebuoy) Which packaging of the company is better Number of units sold per week of the following items (Harpic/Domex) (Mortein/Good Knight) (Air Wick/Odonil) (Veet/Fem) Which packaging of the company is better Manufacturer's sales representative isn't well organised Respond to the following statements on a scale of 1-5. Manufacture's sales representative doesn't know his product Respond to the following statements on a scale of 1-5. Manufacturer's salespeople are helpful Respond to the following statements on a scale of 1-5. Manufacturer's sales representatives have best interests Respond to the following statements on a scale of 1-5. Manufacturer's sales representative is always willing to help Respond to the following statements on a scale of 1-5. Manufacturer's products are asked for by customers Respond to the following statements on a scale of 1-5. Manufacturer's products are a good growth opportunity Respond to the following statements on a scale of 1-5. Manufacturer's products are not well known by customers Respond to the following statements on a scale of 1-5. Customers are willing to pay more for manufacturer's products Respond to the following statements on a scale of 1-5. Difficult time replacing manufacturer's products with similar products Respond to the following statements on a scale of 1-5. Manufacturer's products perform much better Respond to the following statements on a scale of 1-5. Manufacturer's everyday margins are lower than industry margins Respond to the following statements on a scale of 1-5. Manufacturer's provides very competitive margins on their products Respond to the following statements on a scale of 1-5. Their is poor return for the amount of space devoted to manufacturer's products Respond to the following statements on a scale of 1-5. Manufacturer's products aren't worth carrying because their margins are too small Respond to the following statements on a scale of 1-5. Satisfiedwith the margins receive on manufacturer's products Respond to the following statements on a scale of 1-5. Manufacturer should have better cooperative advertising program Respond to the following statements on a scale of 1-5. Manufacturer should provide better cooperative advertising allowances Respond to the following statements on a scale of 1-5. Manufacturer conducts excellent consumer promotions Respond to the following statements on a scale of 1-5. Manufacturer provides adequate promotional support for their products Respond to the following statements on a scale of 1-5. Manufacturer provides excellent point-of-purchase displays Respond to the following statements on a scale of 1-5. Retailer/Wholeseller Store Size(in ft.) Turnover (per month) No. Of Employees Address Display (To be observed by the researcher) Type of Store