Proposal for Search Engine Optimization Program

February, 23, 2014

Prepared for:
Sample Recipient
sample.recipient@gmail.com
Recipient Company





Prepared by:
Tim Smith
Search Engine Optimization
proposable.seo@gmail.com




122 Your Address, San Francisco, CA 94110 (415) 847-8011 | Proposable, LLC


Search Engine Optimization (hereafter known as the Provider) is pleased to submit a a
Search Engine Optimization (SEO) program proposal for [Customer Company]
(hereafter known as the Client). This proposal describes the program elements, services,
terms, and schedule for the SEO program.
Our Search Engine Optimization methods can make your website appear on the very
first page of a search engine's listings for relevant keywords. As one of the best SEO
companies we make the necessary changes to a website in order to achieve top rankings
in all major search engines.

Our team at Search Engine Optimization is a group of highly skilled search engine
optimization professionals that have over 10 years of experience. We stay ahead of the
trends so that our clients receive optimal results. There is no greater sense of
accomplishment than seeing our clients dominate their competition online.



There are many facets to SEO, since there are many components to building a stronger
on-line presence that allows potential visitors to more easily find your website. The
primary focus of SEO is to improve page ranking so your website appears early in search
results when users type in certain words, terms, or phrases into a search engine (like
Google). Achieving this goal requires several separate, but related activities that we call
the SEO Program.
This proposal covers a comprehensive SEO program. Some clients may choose to
perform some aspects of the program in-house. However, an ineffective or lack of
performance in just one area of the program can lead to poor SEO results. Allowing us to
manage all phases of the SEO program ensures professional efforts and positive results.
Our approach to improving SEO is also a process that takes place over time involving
proven practices as well as some trial and error (since the SEO landscape is constantly
changing). Simply redesigning the web pages and reworking some content does not
guarantee results. That is just the foundation. Truly building SEO power takes an on-
going effort over the course of months.



Tina Roberts
After several positions in marketing and business management, Tina found that online
marketing was the niche for him. With years of experience working with both corporate
level and local business clients, Tina is looking to continually extend her SEO & Social
Media portfolio to companies looking to grow in the online marketing world.
Education: Bachelors of Business Administration & Economics from ACME College
(2007)
Experience: Currently works as a Search Engine Optimizer for ABC Digital Marketing,
and has worked in the marketing and management field for 6 years.
Philosophy: The internet has brought a huge amount of potential for companies of all
sizes. However, there are also a lot of companies just trying to push packages. You need
a professional who will provide what you need, but will also make sure that you don't
spend needlessly on things that you don't need.


Al Johnson
I deliver eye-catching, sales-bringing, message-passing website designs that effectively
meet your needs! The best part of it is that my prices are very reasonable, it's at a good
price and excellent quality.
We offer Joomla and Wordpress web design, which are dynamic, database-driven sites
managed by the most popular Content Management System on the market. With this
powerful CMS you will be able to log in to an administration interface and manage your
site like a pro. You can control publishing, access, layout, forms and a host of other
things on your website.


The following services will be provided as part of the SEO program:

1. The Provider will assign a SEO project manager to oversee the program and serve
as a single point for program communication. The provider project team may also
consist of additional SEO specialists, web designers, content providers, and other
staff members who will contribute as the program requirements dictate.

2. Develop the code in the appropriate language (i.e. HTML, .NET, Java) for a
properly functioning web site and its attributes to display and operate on
common user devices (Windows, Apple, Android).

3. Project work will generally take place at the provider facilities, however the
Provider project manager will coordinate regular on-site visits on client premises
for meetings, evaluations, observations, reviews, testing, and other project
purposes as needed.

4. All program work will be in accordance with accepted best practices for SEO and
web development.



The Provider will deliver the following items during or at the conclusion of the software
development project:

1) Comprehensive SEO plan with timeline
2) Web Concept descriptions, sketches, drawings, and/or mock ups
3) Fully functional and professional web site.
4) All related ancillary files used to execute the web site.
5) Monthly reviews of SEO results and associated web site modifications/updates
6) Final review and completion/hand-off

A proposed timeline for the program milestones and deliverables are listed in Table 1.

Once the program fulfills the requirements, the client takes final acceptance of the
website and sustaining the SEO program.



The terms for the program is defined below:
SEO Project Manager 50 hours @ $50/hour $2500
Web Designers 50 hours @ $40/hour $2000
Content Creators 20 hours @ $25/hour $500
Administrative Support 10 hours @ $20/hour $200
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Project Total: $5200

Progress payments for the project will be made as follows:

Estimate
Product/Service Cost Unit Quantity Subtotal
Website Optimization $40.00 Per Hour 20 $800.00
Pay Per Click Management (PPC) $350.00 Per Month 2 $700.00
Monthly Retainer $750.00 Per Month 2 $1,500.00
Local SEO Strategy $1,000.00 One-time 1 $1,000.00
Hourly Consulting $40.00 Per Hour 30 $1,200.00
Total:
$5,200.00


The provider will invoice the client Net 15 at the completion of the listed project
milestones.


Again, we are happy to present this proposal for your review. Upon acceptance of this
proposal, the Provider will draft a comprehensive Statement of Work based of project
requirements for your review that will serve as the project contract between the Provider
and the Client.
If you have any questions or need additional information amended to the proposal,
please let us know. You can reach me directly by phone at [Contact phone] or by email at
[contact email].