Compare. Compete.

Win
An E-commerce Competitive Intelligence solution
By
2
There is no pricing intelligence product aimed at mid-size retailers, merchants and e-tailers.
Problem
Online sellers are growing
at x CAGR
Increasing
competition(offline/
online) leads to price
wars and loss in
margins
Millions of retail
products(SKUs) and
changing prices
means no tracking
Solves need
for optimum
pricing and
product
tracking
Defensible
business
strategy and
execution
Solid
business
model with
high revenue
generation
Early entrant
advantage
and solid
technology
platform
Huge market
opportunity in
e-retail
intelligence
Need of the
Market
(SaaS)
abc qwe as 453
3
Huge opportunity for serving online retail players in a fast-growing $2 billion market
Market Overview
Source : Crisil Report, BCG Reports and Self Research
No of Sellers online ( including Marketplaces )
200 #
1M #
Mid Market
SMB
Top
Retailers
70K #
E-Tail Market in India ( $ Billion )
20%
58% CAGR
2013 2015
Internet Penetration ( million users) @ 15%
2012 2017
Market Drivers
4
Value proposition for Customer Segments
Retail Pro is the only product in the market providing online competitive intelligence solutions
Retailers
Merchant
Insurance
Firms
Brand
Owners
1 2
4
3
Not have enough resources and scale to
invest in competitor intelligence on their own.
Dynamic pricing of products and discounts
makes real time market information
essential
Competitor benchmarking, MAP auditing and
compliance integration solutions helps in
NPD, pricing, discount policy
Historical pricing data helps in valuation of
compensation claims across product
categories
Customer
Benefits
Real time
market data
Increased
margins
ROI
Inventory
management
Optimal
Pricing
5
The ecommerce intelligence value chain is a phase process with value addition at each step
RetailPro Product Workflow
Machine
Learning &
Product
Matching
are key
enablers
Work Flow
Assortment Intelligence and Analytics
Product Matching
Product/Price Sourcing
MEOIM
DIJD
ITMM
Pricing Analytics
UKT
JKL
ABC
PQR
1 2 3
Product/price metrics Assortment intelligence Analytics Integration
Price sensitivity Brand assortment & overlap Dashboard reporting Platform and cart integration
Product sensitivity Category assortment and mix Pricing Forecast API integration
Historical trends Attribute assortment and metrics Trends & alerts
Product matching Pricing assortment Average attribute metrics
Promotion tracking Industry Benchmarking Discount & offer tracking
Data source/funneling # of products,price points variation
6
Product Features
One stop solution for competitive intelligence and SKU tracking across time.
Dashboard view and Drill-down analytics at product level across all competitors
7
Apparels
26%
Sports
18%
Electronics
23%
Books
16%
Foot wear
17%
0%
A representation of product prototype dashboard with drill down analytics
Retail Pro snapshots - Product Dashboard
123
Total
Products
56
Require
Action
34
Flagged
Products
Price Increase
Price Reduction
Out of Stock
50%
40%
10%
60%
30%
25%
60%
30%
20%
35%
30%
10%
0%
20%
40%
60%
80%
100%
Amazon FlipKart Myntra Merchant A
Lower Same High
0
100
200
300
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Days
Product A Product B
Trends
Most Expensive
Average Price
Out of Stock Items
Brand Penetration
Colour, Size Popularity
Tracking
Alerts
8
Leverages Machine Learning and Big Data for product intelligence while competitors rely on
manual or semi-automated tools.
Technology as the Backbone
Distributed Crawlers
Cloud Hosted Platform
Match making and disambiguation
algorithms
Big Data Analytics
API Integration and Data Sourcing
9
Revenues come from scalability whereas Costs dont scale leading to increased margins
Business model & Pricing
Standard Premium Enterprise
Rs. 3000/month ( 15 days trial ) Rs 6000/month ( 15 days trial ) Custom Pricing ( SKU Tracking )
< 2,000 products
< 15 competitors
< 10,000 products
< 50 competitors
Upto 1,000,000 products
Targeted monitoring
Sync every 2 hours
1 month tracking history
Sync every 1 hours & Auto-Pricing
3 month tracking history
Sync & Reprice in real-time
1 year tracking history
Advanced assortment reporting
Dedicated pricing specialist
No Phone Support Limited Phone Support Full Phone Support
Flexi-tier pricing
Users range from
top-tier retailers to
merchants
SMBs
Merchants : Rs 3000
Retailers : Rs 6000
Large-size : Rs 10000+
Monthly
Subscription Fee
# of Firms multiplied by
subscription Fee
Revenues
10
Go To Market Strategy Channels and Delivery
11
Valuation and Exit Strategy
12
Thank You
Q&A
13
5 year Projection
Appendix - Projections
14
Easily mitigated risks proves potential for future success
Appendix - Risks and Mitigation
15
Retail Pro performs well across all key success factors
Key Success Factors in Retail Intelligence Industry