Course Guide

Welcome to COMM380, Advocacy and Social Mobilization course. We will

discuss here contemporary principles in and approaches to advocacy and
social mobilization in a changing social environment.

In this course, you will have the opportunity to explore the theoretical
foundations of advocacy and social mobilization. You are also expected to
gain a clear understanding of the contemporary approaches to advocacy and
social mobilization programs and movements, both from the point of view of
public and private enterprises.

Specifically, at the end of the course, you should be able to:
1. Examine and articulate the theoretical foundations of advocacy work
and social mobilization movements.
2. Discuss how advocacy and social mobilization activities and work
might be employed as intervention strategies to meet community
needs, create new service delivery systems, and promote social and
economic justice.
3. Demonstrate knowledge and skills required in assessing social
problems and applying appropriate approaches in mobilizing
community interest, opinions, and action in the solution of community
problems.

We started the course by looking at concrete examples of advocacy and
social mobilization at the global/international and local scope. This approach
is in recognition of the fact that you are all engaged in various professions
with communication as a major component and you are now grounded on
communication theories having taken COMM310 course. You can look at
these examples from a critical perspective and even use them to construct
your own understanding of advocacy and social mobilization. As we go
through the course content, listed below, go back to the two examples and try
to situate our discussion in these examples.

Course content:
Unit 1. Concepts and Theoretical Foundation
Module 1. Understanding the Basic Concepts: social problem; social
change; advocacy; social marketing; and social mobilization
Module 2. Theoretical Foundation of Advocacy
Module 3. Theoretical Foundation of Social Mobilization
Unit II. Planning and Implementing Advocacy and Social Mobilization
programs
Module 4. Models and Framework for Advocacy
Module 5. Models and Framework for Social Mobilization
COMM380
Advocacy and Social Mobilization

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Module 6. Implementation Strategies for Advocacy and Social
Mobilization Programs
Module 7. New media, advocacy and social mobilization
Unit III. Advocacy and Social Mobilization Evaluation
Module 8. Qualitative and Quantitative Methodologies
Module 9. Data Collection and Interpretation
Module 10. Evidence of Effectiveness


Course Requirements:

The following are the graded requirements:
! Reporting and Online Discussions (30%)
! Planning and Implementation of an Online ACSM program (40%)
! Assessment of Learning (30%)

Please refer to the Course Requirements Guide for detailed information

Course Calendar
Date/Period Activity
23-29 Aug Self Intros; leveling off/contextualizing the course
30Aug-19Sept Accessing course materials
Report Preparation
20-26 Sept Module 1 Report and Discussion
27Sept-3Oct Module 2 Report and Discussion
4-10 Oct Module 3 Report and Discussion
11-17 Oct Module 4 Report and Discussion
18-24 Oct Module 5 Report and Discussion
25-31 Oct Module 6 Report and Discussion
1-7 Nov Module 7 Report and Discussion
8-14 Nov Module 8 Report and Discussion
15-21 Nov Module 9 Report and Discussion
22-28 Nov Module10 Report and Discussion
29 Nov-12 Dec Finalize Critique of ACSM Programs and Term Project
13 Dec Submit Critique and Term Project

Reporting Assignment
Name of Student Module to Report
Adrian Aguilar 1
Susan Balanza 2
Dolores Borras 3
Myla Borres 4
Rita Bustamante 5
Ma. Geraldine Casipit 6
Alice Catiling 7
Susana Codotco 8
Anne Gachiri 9
Alessandra Jalandoni 10
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Lucita Jasmin 1
Celestino Cesar Joven 2
Henry Ligot 3
Gretchen Shagami Mangahas 4
Raymund Sisenando Mercado 5
Gremil Alessandro Naz 6
Corazon Reboroso 7
Reynaldo Gacho Segumpan 8
Josefina Timogan 9


Course Policies
1. Participation in online/academic discussions. These will be in the form of
module reporting and discussions through the Discussion Forums (DFs) in the
course site. Each module will be allotted one week for reporting and
discussion. DFs will be closed on the deadline indicated.
3. No grade of EXT will be given for lacking requirements. You will just be
given zero for lacking requirement and the final grade will be computed
accordingly.
4. Consultations/Clarifications about the lesson will be online. There will be a
Discussion Forum for this purpose.
5. Strictly observe netiquette.
6. Uphold academic integrity.

The Faculty in Charge
You can check my profile and other engagements at http://up-
ou.academia.edu/MelindaBandalaria

My contact point:
Emails: mbandalaria@upou.edu.ph












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2014-2015_1 Course Guide COMM380 $
Course Requirements Guide

I. Class Reporting and Participation in online/academic discussions
(30%)
This will simulate what we know as class reporting which I am sure many (if
not all) of us has had the chance of experiencing when we were in residential
instruction.
Each student will be assigned a module to report (Please refer to the reporting
assignment in a previous section of this course guide). As indicated in the
Schedule of Activities, each Module will be allotted one week to start on a
Saturday. Assigned reporters will have to post/upload their reports on Day 1
(Saturday) of the reporting week. Reports can be in the form of powerpoint
presentation (with notes per slide); video presentation; text with multimedia
supplements/hyperlinks.

The report should contain the following:
" the relevant concepts covered in the module;
" the application of the concepts in the two examples initially discussed
(ice bucket challenge and the Yellow Boat of Hope) to concretize
your discussion
" a personal reflection on how the concepts can be applied to ones
context/situation

Other members of the class (Non-reporters) can ask questions, comment,
seek clarifications, or even add to the reports by citing additional examples.
Reporters will have to answer the questions/clarifications or react to the
comments given by fellow learners.

Grading: Reporters will be graded based on the quality of the report and the
responses made to the questions/requests for clarifications raised by fellow
learners.
Non-reporters will be graded based on the quality of discourse.
When I say quality, these are the indicators:
a. The discourse reflects understanding of the concepts/lessons under
discussion
b. Reference to literature review in presenting your arguments
c. Organization of ideas in the write-up/post and grammar (Concise)


II. Implementing an Online Advocacy and Social Mobilization Program
(40%)
This will be a class activity.

Discuss among yourselves a social concern which can be a topic of your
advocacy and social mobilization program. It can be a concern in one of your
organizations, the advocacy part for which can be done online. Take note in
the selection of the topic/concern to be addressed, the advocacy and social
mobilization program should be considered as intervention strategies to meet
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community needs, create new service delivery systems, and promote social
and economic justice. I will open a Discussion Forum for this purpose under
the Virtual Kapehan.

Launch/develop a Facebook site for this and populate with
information/communication materials you seem relevant for the
campaign/advocacy. Be specific as to what action (mobilization) you want the
public to do e.g. the Donation and Ice Bucket Challenge and the Yellow Boat
of Hope Foundation.

These are other examples of online advocacy programs:

Saving water advocacy
https://www.facebook.com/pages/Saving-Drops-An-online-advocacy-on-
Water-Conservation/241907689187153

Movement of Anti Trafficking Advocates
http://orgs.tigweb.org/movement-of-anti-trafficking-advocates-mata

Anti Piracy Advocacy in the Philippines
https://www.facebook.com/PilipinasAntiPiracyTeam


III. Assessment of Learning (30%)
Online. It will be the reflection, theorizing/knowledge building part. Details will
be announced in the course site