AIS Freshman Seminar Campaign Rubric

Slogan Poster Commercial Research

Paper
Presentation
4 Fully captures the
essence of your
campaign and
forces the audience
to stop and think.
The slogan is
memorable and
creative.
Explains the
purpose of the
campaign and
presents research
with both text and
graphics. The
poster is eye-
catching and
informative.
Commercial is
at least 30
seconds long. It
clearly conveys
the message of
the campaign in
a way that
appeals to
teens globally.
The paper
presents
research in the
correct format
with MLA
citations. There
are less than 5
grammatical
errors. The
paper is at least
4 pages in
length.
The presentation is informative,
uses the slogan, poster, and
commercial as visual aids.
Student looks at note cards
sometimes but makes eye
contact with class. Voice is crisp
and authoritative.
3 Somewhat captures
the essence of your
campaign and could
use more
memorability and
creativeness.
Somewhat
explains the
purpose of the
campaign and
does not have
many facts or
graphics.
Commercial is
less than 30
seconds long
and somewhat
conveys the
message of the
campaign in a
way that
appeals to
teens globally.
The paper
presents
research in the
MLA format with
some errors.
There are more
than 5
grammatical
errors and is
less than 4
pages.
The presentation is somewhat
informative and uses some, but
not all, of the visual aids.
Student looks at note cards
often and makes some eye
contact with class. Voice is
shaky.
2 Scarcely captures
the essence of the
campaign and is not
very original.
Does not
adequately
explain the
purpose of the
campaign and is
sloppily put
together.
Commercial is
less than 25
seconds long
and does not
convey the
message of the
campaign in a
way that
appeals to
teens globally.
The paper does
not have
adequate
research and
the MLA format
has major
errors. There
are more than
10 grammatical
errors and is
less than 3
pages.
The presentation is not
informative and uses few of the
visual aids. Student reads the
notecards and does not make
eye contact with the class.
Voice is quite and unsure.
1 Does not capture
the essence of your
campaign at all.
Does not explain
the purpose of the
campaign at all.
Commercial is
less that 20
seconds long
and does not
convey the
message of the
campaign.
The paper has
no research and
is not completed
in the MLA
format. There
are more than
15 grammatical
errors. The
paper is less
than 2 pages.
The presentation is not
informative and uses none of
the visual aids. Student reads
note cards. Voice is inaudible.


Total: _______/20