DF PRODUCCIONES

Business Plan and Manual of Operations

Contents
1. Philosophy
2. Founders
3. Business Model
4. Milestones
5. Manuals for Operation
Our Philosophy
Company Philosophy
A. The most important is always the people.
B. If it doesnt makes you happy lets change it.
C. Work hard, get your reward. Work harder.
D. If you dont understand ASK
E. If you have a problem TALK
F. We all are a team we all work for each other.
G. Everyone must be beneted by company growth.
H. We all have fun while working.
Company Values
Condence
Never give up
Sustainability
Passion for work
Respect
Diversity
Love for life
Honesty
Responsibility
People oriented
Common wealth
Change
Company Values
Transparency
Quick Response
Non Intrusiveness
Story driven
Empower people
Accept Mistakes
Afnity
Inspiration
Engagement
Prolic users
Peace
Vision
Founders
Edgar Estrada
Luis Ayala
Studies:
International Business, Philosophy, and Entrepreneurship.

Rugby player and Filmmaker.

Professional Experience:
6 years in Advertising and Media Industry

Vision:
Build a digital environment that empowers people.
Studies:
IT Engineering, Master in Business Administration.

Triathlete and Diver

Professional Experience:
7 years in IT Sales and Key Account Management

Vision:
Facilitate peoples access to technology and opportunities.
Business Model
Business Model
Create the Content for:

Individuals

Professionals

Companies

Brands
Distribute content due:

Social Networks

Our own channels

Search Engines

Online video channels

Create new knowledge for:

Agencies

Companies

Individuals

General Audiences
Company Assets:

Innovation leadership

Audience intelligence

Hub of services

Massive exposure
A. Strategies application
B. Test and error
C. Re use of strategies
A. Brokering of services
B. Bridge for companies
C. Consulting and planning
Milestones
Branded Content
Provide valuable information
about usage and utilities about
products or services.
Create value out of the message
that is promoting your products or
services.
The message becomes desirable
and useful by itself.
Content Marketing
Creating a conversation
Tell a story
Better, Meaningful, Valuable
content.
Content must be useful and free.
Content is adding value.
Sustainable content strategy.
Give people a reason to like, share
and talk about your brand/ content.
The content advantage
A. Control on what people is reading about your brand.
B. Advertising interrupts, content adds value by itself.
C. Brand loyalty.
D. Brand virality out of quality content.
E. Keep attention and provide entertainment.
F. B2B awareness and opinion leadership.
G. Get into know your audience, allow them to like your brand,
trust development.
Content Strategies
A. Rely on the insights of your community.
B. Allow creative and constructive conversations.
C. Human to human is the right approach.
D. Create: Tips, Tutorials, Wikis, Listings, Top Charts, Suggestions,
Plans, Games, etc.
E. Social listening: Showcase surveys, focus on peoples opinion.
F. e-Validation, create a place to belong.
G. Take advantage of local and global approaches accordingly.
DF Products:
Video Productions
Social Media
Management
Art Shows and
Expos
PR and Events
Branded Content
Content
Development
Content Production:
Text, Photo, Video
Music Production
DFP Services
A. Digital Strategies
B. Marketing Strategies
C. Communication
Management
D. Online Client
Acquisition
Team Dynamic
Creativity
Freedom
Challenge
Goals
Happiness
New Ideas
Communication
Feedback
Monitor
Evaluation
Training
What we need How we will get What It will bring
Bonding
Innovation
Change
Results
Integration
New Concepts
Project Development
1. Build the Agency:
A. Legal
B. People
C. Services
3. Technology Needs:
A. Equipment
B. Management and Reporting Software
C. Key professionals
4. Consulting and Services:
A. Planning
B. Execution
C. Case Studies
5. Talent Management:
A. Accommodation
B. Incentives
C. Training
6. Key non Core Departments:
A. Accounts Receivables
B. Human Resources
C. Customer Service
2. Sales and Clients:
A. Cold calling
B. Key partnerships
C. Service providers
Brand Assets we create
Condence
Passion
Belonging
Action
Security
Connection
Brand as a verb
What cares now
1. Improve the communication experience.
2. Compelling products, lasting the excitement
and keep the added value.
3. People is what actually cares the most.
4. Tell a story.
5. Listen to your audience.
Where to look?
Interaction with people.
Reach and Targeting.
Paths of action.
Diversify channels.
Measure responsiveness.
Start Ups Mantras
1. Step Forward, Start!
2. Stop talking, start Building
3. Learn, Evaluate, Switch & Star Over
4. Keep up, keep going.
Also remember
A. Selling process, collecting.
B. Business time frame.
C. Development process.
D. Measurements of success.
Manuals of Operation
Creating a Brief:
1. What is the estimated length of your video?
2. What is your product or service that the video is going to
focus on?
3. Whom are our target audience, what do they like what we
can nd them?
4. What is the challenge your product or service is solving for
your audience?
5. What is the key message you want your audience to
understand?
6. Please list the benets of your product or service.
7. What do you want your audience do after watching your
video?
8. What tone of voice you want to use, funny, serious, informal,
etc.?
9. Is there any other mandatory element that you must include
on the video?
Social Media Plan
Social Network Diagnosis:
A. Current use of social networks
B. Size of current audience
C. Social Media Justication
Social Media Strategy:
A. Communication needs
B. KPIs Denition
C. Type of management
Budget and Execution:
A. Internal or External execution
B. Channels selection
C. Content development
Time frame and Monitoring:
A. Publishing
B. Measurements
C. Optimization and reporting
Create a Facebook post:
1. Provide information
2. Be positive
3. Provide a link (call to
action)
4. Use and image or video
5. Post at the right time
6. Questions, facts, gures
Create a Blog post:
1. Engaging title
2. First paragraph, use
keywords about the full
content.
3. Relevant Image
4. Body 500 word average
5. Call to action, links
6. Recommend related content.