Marketing/Publicity Plan for Weekly Winnings

Motivation:
Considering that SUPERIOR GAMES is a relatively new brand, we would need all the publicity we
can get so as to garner public trust, interest and belief in our brand and in the services we offer.
Purpose/Relevance:
To ensure that the SUPERIOR GAMES Brand benefits maximally from the publicity of the weekly
winnings from our games; as a rule of thumb, the potential financial valuation of marginal
customers (gaming activity) garnered from such weekly publicity should outweigh the total
payouts per week.
Methods/Strategy Options:
Although the right to decide whether to publicize winnings rest with any such winners (for
privacy and security reasons), in the event that they agree to publicize their winnings, some of
the under-listed strategies should/could be applied;
1. Press Conferences:
Here, upon the Jackpot winners approval, SGL organizes a press conference, inviting
media persons (journalists etc) to an interactive session with the winner.

2. Vague Press-Reporting:
Here, the vague details about the Jackpot winner (excluding personal and contact details,
and other details as may be disapproved by the winner) and his winnings are publicized
in the Print, audio and audio-visual media.

3. Publication of the Divided Winnings (Proportions and other Stats) of the Weekly Total
Pool (On the Platform):
Here, the sharing of the Total Weekly Total Pool is shown on the platform per week,
detailing the number of winners, their winnings; and also separating CLAIMED winnings
from UNCLAIMED winnings.

4. Bulk SMS:
Gamers on our platform are sent small Mobile Messages showing the winnings of the
Jackpot winner, his first name and a few other random details as legally permissible.

5. Online External Adverts/Publicity:
Here we post permissible details about our brand, past winners and jackpots, and
potential winnings as Active Slides on other websites apart from ours; and on other
social media platforms: facebook, twitter and Instagram.

6. Displays on Companys LED Board:
Such permissible (winner and winnings) details can be displayed from time to time on our
LED Signage located at the Head Office.

7. Retail Outlets:
Here, retail outlets where major Jackpot-winning tickets were played have
boards/signage showing their ticket-winning history. For instance;
- Jackpot-Winning Tickets, Sold here;
- Ticket #1343****979 played here last week and hit the JACKPOT

8. Any other Strategies that may arise with time

Conclusion:
The strategies detailed above can be carried out in isolation but would best serve our publicity
interests if executed simultaneously. The attendant cost implications should also be analyzed
and constantly reviewed to ensure optimal Value for money spent in implementing the
Strategies.