FOR BRANDS

a game of 140
characters
MARKETING
TWITTER
Twitter in India
http://yourstory.in/2012/10/twitter-stats-more-than-80-twitter-users-in-india-are-males/
Twitter users: 15,000,000
India accounts for 3%
twitters global total
More than 80% twitter
users are male
29% netizens used
twitter in past 6 months
So what we have today!
Join the
conversation
Engage with
audience
Measure an
impact
JOIN THE CONVERSATION
Learn twitter terminology
1. HASHTAG
A hashtag is any word beginning with the # sign. People use
hashtags to organize conversations around a specific topic.
Clicking on a hashtag takes you to search results for that term.

2. MENTION
Sometimes you want to bring a Tweet to someones attention,
but you still want all of your followers to see the message. So
instead of a reply, use a mention. Include the @username of
whomever you want to mention in your Tweet, and it will
appear in the Mentions section (in the Connect tab). All
@username mentions are clickable and link back to the
mentioned individuals profile.

3. REPLY
You can respond to a Tweet by hitting the reply button. When
you reply, your response is public, and will show up in your
home timeline and the timeline of the person to whom you are
responding. The reply will also be visible in the home timelines
of people who follow both you and the person to whom you sent
the reply. Meaning, someone not in the conversation has to
follow both of the people replying to be able to read both sides
of the conversation.
4. RETWEET
You can pass along someones Tweet by
retweeting it. Just hit the retweet button to
send the original message to all of your
followers.

5. LINKS
Twitters link-shortening feature allows you to
paste a link of any length into the Tweet box
and it will automatically be shortened to 19
characters. This makes it easier to fit long URLs
into the 140 character limit.

6. FAVOURITE
You can favourite the tweet for future
reference. This is just like an archiving
something thats really interesting to you.

7. DM (direct message)
You can send private messages to someone,
just like an email. For DM, sender and reciver
should be following each other.

Brand profile set up:
Lets get started
Before you start creating Twitter
brand profile, keep the following
things/options ready with you;

- Email Address
- Display brand name
- Username
- Company info (about main section)
- Profile header photo (1252 X 626 px)
- Profile background (JPG, PNG, or
GIF file, up to 800kb)
- First tweet
Customize your brands Twitter profile page
Want to grow followers.
Follow. Find. Browse.
Pay and get followers.
Promote tweets, username, etc.!
Pay and get followers.
Promote trends, as well!
ENGAGE WITH AUDIENCE
Content planning build sharable content
Campaign
Product/
Service
Question
/Poll
Sale/
Discount
/Offers
Fun &
Festives
News/
Events
Tips/
Advice
Shorten
URL
#
Hashtags
Remember, you just have 140 characters to play
around.
Compose your message within 120 characters or less and leave atleast 20
characters so that others can retweet (RT).
Utilization of #hashtags.
Tweets with hashtags get twice the engagement of those without.
Using one or even two
hashtags in a tweet is fine,
but if you add a third, youll
begin to see an average 17%
dropoff in engagement.
Create a list of #hashtags relevant to your brand
Build a campaign around those #hashtags and invite followers to retweet
Posts with images have double the engagement
of those without even though users cant see
them until they click on them.
http://mashable.com/2012/06/26/marketers-failing-twitter-study/
Use URL shortener to shorten your longer link
and track clicks on it.
If you ask followers to RT, youll get a 12X
higher retweet rate than if you dont.
But if you spell out the word
retweet, that figure jumps to 23X.
Exclusive deals/offers drive sales.
Launch special Twitter only promotions to your followers.
Tweet an offer code that unlocks a discount on your website at checkout, or tweet a secret
word that customers can mention to get discount when they visit your website or store.
Offer free downloads to your followers who retweeted or favourite your message,

Scheduling and delivery of content
Be responsive.
Its a customer service channel as well where followers expect
brand to respond.
1. Reply when people tweet about you.
2. Favorite and retweet positive messages, and thank those who are praising you.
3. Promptly address critical Tweets about your business. And take conversation offline.
4. Ask the follower to send you a direct message (DM) with contact information so you can
communicate further by email or phone.
MEASURE AN IMPACT
Use social media tools to know effectiveness
Learn what works, what not works.
Analyze. Learn. Report. Action.
THANK YOU!
Vinod Nagar,
Regional Social Media Manager
Nokia - Asia Pacific, Middle East & Africa Operations

Currently, hes working with Nokia as a regional social media manager for APAC & MEA Regions
based out of Dubai. Previously worked in Ogilvy, Euro RSCG, etc. where he enjoyed working on IBM,
Dell, HP, BSNL and list goes on.

His entrepreneur skills drove him to build the foundation of a digital and social media company in
Dubai as well. He provides digital marketing consultancy to some of media & ad agencies in Dubai.
Some of the brands include Clarins, Levis, Lulu Hypermarket, Thierry Mugler, Azzaro, BITS Pilani,
MBC2, Samsung, Ford, Du, Parachute, Almarai, etc.

You can reach out to me at www.vinodnaagar.com ae.linkedin.com/in/vinodnaagar
www.twitter.com/vinodnaagar (@vinodnaagar)

Email: vinodnaagar@gmail.com