Chapter 1: Executive Summary

NAME OF THE BUSINESS

This business is a food establishment that aims to satisfy the hunger and
thirst of every single costumer.
LOCATION OF THE BUSINESS

Product Offering
Environmental Analysis
Strategic Goals
Marketing Plan
Production Plan
Financial Plan
Management Team
Implementation Schedule
Business Risks and Contingency



Chapter 2: Product Offering
The young entrepreneurs will develop an affordable and highly
nutritious snack that will satisfy the customers break time cravings. This
product will be called Boom Marino. Boom Marinos main ingredient is San
Marino corned tuna which is rich in Omega 3 which is good for the heart. This
product includes other ingredients stuffed inside a crunchy, golden brown
bread like egg. Bell pepper, cheese and tomato sauce. This unique snack has
been discovered as an alternative to pizza and kariman. The estimated shelf
life of the product is 21 days at refrigeration temperatures and up to six
months when frozen.


Chapter 3: Environmental Analysis
The business plan will be implemented on Polytechnic University of the
Philippines- San Pedro Campus located at Brgy. United Bayanihan, San
Pedro City, Laguna. Our perspective customers are the students,
professors and school staff. It will be a direct selling type or approach.

A. Macroenvironmental Analysis
1. POLITICAL, LEGAL AND REGULATORY FORCES
The Boom Marino was legally established business enterprise
by the Bachelor of Science Major in Human Resource
Development Management students. It is affiliated with the
requirements mandated by the law or in the Municipal and
Barangay policy and regulations.

2. ECONOMIC FORCES
The profitability of the Boom Marino will be based on the mark-
up. Raw materials will be purchased in the chosen market by the
seller. Cost of the Boom Marino is being based with the cost of
production.

3. SOCIAL, DEMOGRAPHIC AND ENVIRONMENT FORCES
Boom Marino will be created to satisfy the taste of each PUPian
students and other people inside the campus. We will ensure that
our product will be purchased by making a snack that Availability
of the raw material will made possible and accessible.

4. TECHNOLOGICAL FORCES
We use social networking to promote and advertise our Boom
Marino. PUP-SPC fan page will be the official page for business
advertisement.

B. Market Analysis
1. THE TOTAL MARKET
Boom Marino will be primarily sell to the PUPians, professors and
school staff. Place beside the school will be also considered as the
part of the target market place.

2. MARKET SEGMENTION
Products will be produced and wrapped in appropriate packaging
material. Different variety of packaging may be vary depending on
the convenience of the customer.

3. TARGET MARKET SELECTION

The Boom Marino established for the purpose of our partial
fulfillment of Entrepreneurial Management as students, we therefore
prioritize our Kapwa-PUPians, professors and school staff.

C. Industry Analysis
1. SUPPLIERS
Boom Marino will purchase their raw material at their chosen
market.

2. Distribution Channel
MARKET-PRODUCER-CUSTOMER

3. Competitors
The proposed product of our classmate will be our competitors.

D. Company Analysis



Chapter 4: Strategic Goals

Vision:
Bring to the world a quality snack that anticipates and create
more customers by satisfying peoples desires and needs.
To be a PUPians center of excellence providing quality,
affordable and nutritious snack to the student of the PUP.
To achieve market growth by at least 10% and the BOOM
Marino food establishment will eventually capturing 35%
market share on the first year of operation, 50 % on the second
year and 60% on the following years.
To remain a competitive enterprise by adopting best practices
that continually improve its products profitability.
To be the top selling snack in San Pedro.
To be the leading seller of tuna sandwich in the Philippines.

Mission:
To give PUPians the ultimate tuna sandwich of all time.
To enhance the quality of life of PUPians by providing a
healthy and delicious snack through friendly association and
recreation with the spirit of fellowship.

Core Values:
Our values serve as a direction for our actions and describe
how we behave in our daily activities.
Quality: What we do, we do well.

Corporate Social Responsibility:
As a leading food manufacturer and major employer in the core
markets in which we operate, we believe we have a duty to
maintain strong integrity and sustainable corporate and social
responsibility practices for the benefit of our people, our
customers, our suppliers, the environment, our shareholders
and our communities.
At BoomMarino, our top priority is health-health of people and
the planet.
Waste reduction
Positive social impact and benefit
Product innovation


Chapter 5: Marketing Plan

Marketing Objectives:
Maintain positive steady growth of sales.
Increase market penetration.
Generate increased brand awareness quantified by reactions/
feedback of customers.
Establish ourselves in the industry.
Create a respected branding image.

Target Markets:
PUPians students in PUP San Pedro Campus
Professors All professor of PUP San Pedro Campus
San Pedro Residence all types of people who want to satisfy
their cravings.

Marketing Mix
Product- a unique and healthy sandwich like product that will
satisfy the craving of the customers.
Pricing - pricing scheme is designed to be competitive and at
the same time provide with a fair margin. The cost of
production plus the mark-up will be the suggested price.
Place - All of the products can be distributed within San Pedro
especially in PUP SPC.
Promotion - We will advertise through internet, posting
tarpaulin and also using sales talk.

Marketing Programs:
Awareness - we have to be aware by the products, the price
even the competitors.
Attract if we already have the targets, we must attract and
promote the product to them.
Engage- we must have a commitment to the customers to
provide a quality and healthy products to continuously
patronizing our product.


Marketing Personnel and Budget:
Boom Marinos gain profit will be distributed to each member
of the team as their compensation.


Packaging/Wrapping
Preparation
Arranging Cooking
Marketing
Direct Selling Stall
Purchasing & Receiving
Refrigiration Dry Storage
Chapter 6: Production/Operation Plan

Production/Operation Objectives
- Boom Marino Management aims to provide quality products
and meet the generally accepted standards in terms of food
safety and sanitation.

Product/Service Design
- Boom Marinos service design process was adapted from the
common food industries which have been successful in their
chosen food category.




Facility Location
- The Boom Marino Stall will be positioned inside the
Polytechnic University of the Philippines, San Pedro Campus
located at Brgy. United Bayanihan, San Pedro, Laguna. PUP San
Pedro Campus is along the R. Magsaysay Avenue and between
Barangay of United Bayanihan and Laguna Resettlement
Community School

-
Facility Layout

Production/Operations Capacity and Utilization
- Production of boom marino sandwiches depends on how many
is the prospected buyers within the area. The capital is also a
limitation for the management to produce. The production
personnel can create and prepare as much the management
can afford. Estimating as much as 100 orders a day can be
accomplished by the production if there is a guarantee that it
can be sold on the same day.

Production/Operations personnel and Budget
- The production personnel of a certain day will be determined
by the availability of the members who have started the
business. They will be scheduled to according to their free time
to work at the stall. They will be given compensation whether
they have fulfilled their obligation or not.

Requirements
- To start the business and produce the product, the
management should have the capital to buy all the ingredients,
utensils, and the equipment or facility to cook their products.
They should also have the knowledge to create quality
products they will market and the ability to manage the
business effectively.

Chapter 7: Financial Plan
Chapter 8: Management Team

The Founding Team

Organizational Structure






Job Description and Job Specification of Key Personnel

Marketing and Sales Job Description
To achieve the sales target consistently.
To rapidly increase and maintain the sales of the Boom Marino
products.
Treasurer
Marketing and
Sales Personnel
Finance/
Purchasing
Officer

Marketing and
Sales Personnel
Treasurer
BOOM MARINO MANAGEMENT
Prospecting, developing and maintaining a customer-friendly
service.
Maintaining the optimum positive perception and image of the
company in the eyes of the industry and public, through your
own actions of those responsible to you
Assisting your colleagues in achieving in their own optimum
work and tasks output levels.
Creating bright and newest ideas uniquely on the continuous
growth of the Boom Marinos profitability.
Update the management for the overall business strategy and
projects that will be implemented to gain more sales

Purchasing Officer Job Description
Responsible for the coordination and management of all purchasing
activities of the company
Establish and rationalize key supplier agreements
Identify, control and develop purchasing processes and practices
Source, select and negotiate for the best purchase package
Plans for the Business purchases and financial aspects
Update the management of the current financial budget
Treasury Analyst
Forecast cash flow positions and make available funds for short term
investments or capital payments
Identify short & mid-term investment opportunities within parameters
set by the company & board
Monitor current and future financial status to ensure the firms stability
Manage and monitors the financial position to avoid risks in the future
Liaise and manage general day-to-day profits and earnings and other
treasury tasks
Check, prepare, verify and record daily transactions (sales, expenses,
etc,)
Maintain and manage all financial records

Chapter 9: Implementation Schedule

The distribution of Boom Marino product will begin inside the target
market location which is at PUP- San Pedro Campus in Brgy. United
Bayanihan, City of San Pedro, Laguna Area. The entrepreneurs have
decided to run the business inside their campus because the product
introduction and acceptance to new products will not be hard because
students wants a delicious snack that will be worth spending

After Boom Marino has been implemented in the PUP- SP, the
entrepreneurs will extend their target market to the universitys
surrounding barangays . Boom Marino intends to reach other customers
who have never tasted a unique snack like this. This plan will enable to
introduce Boom Marino into the nearby barangays which areas are
under more favorable market conditions.