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CAPITAL SARATOGA MEDIA COMMUNITY PAPERS
Retail Display Advertising Rates
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NO CONTRACT/ OUT OR AREA/ RECORD SARATOGIAN COMM NEWS
OPEN / NATIONAL RATES / REAL ESTATE ... $23.80 ...................... $23.80 ........................ $23.80
ANNUAL DOLLAR VOLUME RATES
$250 ............................................................................ $16.00 ...................... $16.00 ........................ $16.00
$500 ............................................................................ $14.00 ...................... $14.00 ........................ $14.00
$1,000 ........................................................................ $12.72 ...................... $12.72 ........................ $12.72
$2,500 ........................................................................ $12.24 ...................... $12.24 ........................ $12.24
$5,000 ........................................................................ $12.00 ...................... $12.00 ........................ $12.00
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$10,000 ...................................................................... $11.28 ...................... $11.28 ........................ $11.28
PUBLIC SERVICE RATES
This rate applies to civic, fraternal, church and nonproft organizations with a tax-exempt IRS number.
Rates ........................................................................... $12.80 ...................... $12.80 ........................ $12.80 ......................... $6.40
PICKUP RATES
Applies to advertisements repeated within 6 publishing days in any Capital Saratoga Community Newspaper
Rates ........................................................................... $12.80 ...................... $12.80 ........................ $12.80 ......................... $6.40
ONLINE RATES
Dont miss this afuent and loyal audience!
Leaderboard ATF .................................. $15.00 CPM
LREC ATF .................................................. $15.00 CPM
In banner Video ..................................... $18.00 CPM
Other rates and packages also available!
By STAFF REPORTS
The liquidators could be
at the Borders in Clifton
Park today, a store
employee told an inquir-
ing customer earlier this
week, when the impend-
ing closing of all of the
bookstores locations was
announced.
Its day by day here,
the employee said.
Customer Christina
Dougall of Clifton Park
was disappointed to hear
about the closing as she
shopped on Tuesday. I
love book stores. Im not
into the Nook, she said.
I love holding my books.
Another customer,
Clara Dreymann, was
checking out the sale
items outside the main
entrance. I always like to
read and get some good
deals here, she lament-
ed.
The Borders in Clifton
Park and Albany escaped
the round of closings in
February, which shut-
tered the still-empty two-
story building in down-
town Saratoga Springs.
Messages left for the
Borders corporate
spokesman were not
returned by press dead-
line. But Clifton Park town
Supervisor Philip Barrett
responded to requests for
comment about the news.
We will work with our
partners in the private
sector as we have in the
past and aggressively
court a replacement,
Barrett said. Brick and
mortar bookstores are
evidently not working. Its
a change in habits. Those
changes have created
new opportunities in some
areas and affected others
in negative ways
Borders is a major ten-
ant in our Exit 9 commer-
cial area and one we hate
to lose. But there is proba-
bly a national tenant out
there who doesnt know
Clifton Park is the place to
be and we will find them
and let them know. Our
partnership with the pri-
vate sector has worked
well, he said, citing the
Boscovs in Clifton Park.
Also in the plaza are a
TGIFridays Restaurant, a
Pretzel Factory, a Moes,
a Shanes Rib Shack, and
a health spa.
C
o
m
m
u
n
ity
N
e
w
s
Southern Saratoga Countys Source for Local News
Friday, July 22, 2011
INSIDE
QUOTABLE
MILESTONES
OPINIONS
Borders is a major tenant in our Exit
9 commercial area and one we hate
to lose. But there is probably a
national tenant out there who
doesnt know Clifton Park is the
place to be and we will find them
and let them know.
Phil Barrett
Clifton Park supervisor
Sarah Kibling and Greg
Blass are engaged!
Read about theirs and other
engagements on Page 6.
I want to applaud Gov-
ernor Cuomo for sign-
ing the property tax
cap legislation. It is
long overdue. This
now means that
school districts like
Shen will have to learn
to live within their means like the rest of
us taxpayers. See Page 4
Business
8
Classified
15-20
Education
7
Engagements
6
Fire calls
3
Letters, Sound Off
4
Property sales
14
Sports
11-13
Meet Bill Butler, who brings
the Babe Ruth baseball
championships to town.
Page 3
Mr. World Series
POSTAL CUSTOMER
PRSRT STD
US POSTAGE PAID
CLIFTON PARK, NY
PERMIT NO. 75
Local Video
Ten-year-old Cal Ripken
squad had a great sea-
son, making it t
o state finals.
News of note
State Police released
photos of one of the sus-
pects who stole $70,000
worth of jewelry from
Glenpeter Jewelers on
Route 9 July 4.
Police are seeking assis-
tance identifying the sus-
pect. Anyone with infor-
mation is asked to call
383-8583.
At around 3:15 a.m. Mon-
day, police say two male
suspects entered the
store after breaking one of
the windows.
They then broke seven
display cases inside the
store and loaded jewelry
into two bags before flee-
ing the store through the
broken window.
See photos online.
Blog of Note
Saratoga Race Courses
2011 season begins July
22. Nicole Russo, sports
editor of Community
News and The Sarato-
gian, posted this in her
Hoofbeats blog:
Uncle Mo, last year's
Eclipse champion 2-year-
old colt, arrived back at
Saratoga and is bedded
down in his old stall from
last summer, right next to
trainer Todd Pletcher's of-
fice. ... He recently re-
sumed training at WinStar
Farm in Kentucky, and is
now back at Saratoga
where he dazzled the Tra-
vers day crowd while
breaking his maiden last
summer to work to-
ward a comeback, possi-
bly in the King's Bishop
Aug. 27.
Facebook
Republican state Sen.
Roy McDonalds recent
vote to sup-
port same sex
marriage has
caused a split
between the
senator and
some mem-
bers of the
Clifton Park
Republican Committee.
The local Committees
five member Executive
Committee sent McDon-
ald (R,C-Wilton) a letter
June 5 before the final
vote in Albany strongly re-
questing he stand firm for
traditional marriage and
vote no on the bill. The
five who signed the letter
were town Republican
Committee Chairman Bri-
an Telesh, Vice Chairman
Robert Ritter, Vice Chair-
man David White, Secre-
tary Linda McNabb, and
Treasurer Stacy Clifford.
Online@
What to
do with
Station 2
Jonesville Fire
District seeks
suggestions
By GLENN GRIFFITH
ggriffith@Saratogian.com
The Jonesville Fire
District Board of Com-
missioners is holding a
public forum next
Thursday to hear the
publics suggestions on
what should be done
with Fire Station No.2.
The forum is the first
of five scheduled as part
of a feasibility study on
how the district should
deal with the nearly 40-
year-old building. The
meeting starts at 7 p.m.
July 28 at Fire Station
No.2, Route 146A.
Board of Commission-
ers Chairman Jim Miller
formed an 18-member
advisory committee in
March to begin the
review process. The
committee is made up
equally of fire depart-
ment personnel and res-
idents who volunteered.
After several in-depth
discussions on what
action to take with the
building, the committee
agreed to hire Syracuse-
based consultants
Heuber-Breuer Con-
struction Company to
conduct a feasibility
study. The study will
take five or six months.
Heuber-Breuer is being
paid $16, 500 for their
services.
Miller said the com-
mittee has reviewed the
best methods for moving
the district ahead in
coming years, the dis-
tricts needs, and what
should be done with Sta-
tion No. 2. The district
held two votes in 2006 to
replace the station and
both were defeated. In
2010, the district pur-
chased a parcel on
Clifton Park Center
Road in case there was a
need to expand in that
direction.
Last time we put up
our wants, Miller said.
Now well discuss our
needs. We want to hear
every single option out
there, from not doing
anything, to fixing it up,
taking half of it down, to
building new. We are not
the experts. There are
lots of questions and we
want the public involved
all the way this time.
Heuber-Breuer proj-
ect manager Sean Foran
agreed with Miller that
bringing the community
Dancing with
the stars
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ERICA MILLER/Community News
Smiles at
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Photo by ED BURKE
eburke@saratogian.com
Town losing bookstore
Chain liquidating
all of its stores
Go online to see
Lauren Carpenters
video of customer
Christina Dougall,
above, and others
discuss the closing
of the local Borders.
See FIREHOUSE, 5
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SPIRIT OF SARATOGA
Fine living in Saratoga and beyond. Full color, glossy monthy magazine.
2012 rate card available at www.thespiritofsaratoga.com
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Saratogas exclusive art, entertainment and style publication. Distributed
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card available at www.thesaratogascene.com.
PINK SHEET
Saratogas no. 1 source of racing news since 1889. 2014 rate card available
at www.saratogian.com/sports/pinksheet.
NOT-FOR-PROFIT ADVERTISING RATES
Daily Sunday
Not-for-Prot Organizations 25.10 30.18
POLITICAL ADVERTISING
All political advertising must be paid in advance, and indentify the party or
organization responsible for payment. Rates per column inch:
Daily Sunday Community News WGL / BSL / GBL
$23.26 30.18 $17.36 $7.54
Group Combination Rates
Available for those advertisers who wish to run in all Capital-Saratoga
area Journal Register Company publications: The Saratogian, Community
News, Life Publications, Spirit of Saratoga, The Scene, The Record, www.
Saratogian.com, www.CNweekly.com, www.TheSaratogaScene.com,
www.TheSpiritofSaratoga.com, www.TroyRecord.com.
Color Rates
A study by the Newspaper Advertising Bureau showed that color sells 75%
more merchandise in the rst week! Rates are per ad.
SEE AD REP FOR COLOR RATES.
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Preprints
SIZE
Minimum: 5 3/4 folded edge x 41/8
Maximum: 15 3/4 folded edge x 12 1/2
PREPRINT DELIVERY
Reservations must be made 10 days prior to date of publication. Pre-
prints must be delivered no later than 7 days prior to date of publication.
Preprints must be shipped on pallets or in boxes, clearly labeled with
advertisers name, date of insertion, and total quantity delivered. Delivery
will be accepted Monday through Friday 8 a.m. to 4 p.m. at the loading
dock located at 501 Broadway, Troy, NY 12180.
Due to variances in newspaper circulation draws on a day-to-day basis the
quantity you send us may be over or under what we need to fulll your
distribution instructions on a given day. To assure efcient coverage we
will, depending on whether your supplied quantity is over or under our
need for that day, add distribution closest to each store or subtract furthest
away based on your buy in home-delivery. In addition we will subtract
from or add to single copy distribution based on variances in draws. In
both cases, we understand that home delivery is most valuable and will act
accordingly.
Preprint rates expressed as cost per thousand:
THE SARATOGIAN, THE RECORD & WEEKLIES
4 Tab 8 Tab 12 Tab 16 Tab 20 Tab 24 Tab 28 Tab 32 Tab
2 Std 4 Std 6 Std 8 Std 10 Std 12 Std 14 Std 16 Std
Open 64 65 66 67 68 69 70 71
6x 63 64 65 66 67 68 69 70
13x 56 57 58 59 60 61 62 63
26x 54 55 56 57 58 59 60 61
39x 52 53 54 55 56 57 58 58
52x 45 46 47 48 49 50 52 53
78x 41 42 43 44 45 46 47 48
81/2x11 card stock yer inserts: Minimum of 64 lb. weight paper
Open $47
6x per year 41
12x per year 37
Mechnical Requirements
Minimum display ad size is one column wide by two inches deep.
Columns Width in inches
Retail & Classied
1 1.56
2 3.22
3 4.89
4 6.56
5 8.22
6 9.89

Contract & Copy Regulations
COPY CORRECTIONS/ERRORS: In spite of our best efforts, errors
occasionally occur in material we typeset for our advertisers. If it happens
in your ad, we will adjust the charges for the rst insertion only, based on
the actual value of the space occupied by the incorrect copy. Please be sure
to read your ad on the rst day, and let us know if there is an error. The
advertisers contract cannot be invalidated and all Capital-Saratoga area
Journal Register Company publications will not be liable for typographical
errors, incorrect insertions, or omissions in advertising published by the
newspaper(s), or any resulting loss.
INDEMNIFICATION: The advertiser agrees to indemnify, defend, and
hold harmless the newspaper(s) from all claims, whether valid or invalid,
suits, judgments, proceeding, losses, damages, costs and expenses of any
nature whatsoever, including reasonable attorneys fees, for which the
newspaper(s) or any of its afliates may become liable by reason of the
newspapers publication of the advertisers advertising.
CONTRACTS: Advertising contracts may not be assigned or transferred
by the advertisers. All contracts are conditional on strikes, res, acts of
God or the public enemy, war, or any cause not subject to the control of the
newspaper(s) excluding the advertisers failure and or inability to perform.
OWNERSHIP OF ADVERTISING COPY: All advertising copy which
represents the creative effort of the newspaper(s) and/or the utilization of
creativity, illustrations, labor, composition or material furnished by it, is
and remains our property, including all rights or copyright therein. The
advertiser understands and agrees that it cannot authorize photographic or
other reproduction, in whole or in part, or any such advertising copy for
use in any other medium without prior written consent.
Closing Times
To allow adequate time for your sales representative to prepare your adver-
tising message, all copy, artwork and photos should be in our advertising
ofces no later than the day and time specied below:
Daily: Two business days in advance at 5pm
CommunityNews: Monday at 4pm
Weekender: Monday at 5pm
Technical Specications
FORMATS: Press quality PDF les with embedded fonts are preferred.
JPEGS for logos, art and photographs. Microsoft Word documents are ac-
cepted with text only- any pictures or art inserted in a word document may
not be visible when opened (fonts may not be the same).
RESOLUTION: 170 dpi for newsprint, 300 dpi for magazine and Print &
Delivers.
COLOR SPACE: Color space should be CMYK (color) or Grayscale
(black & white), not RGB.
DIGITAL FORMAT:
EMAIL: Ads are accepted via email if under 2mb in size. Contact
your account representative to obtain e-mail address.
FTP: Ads larger than 2mb can be uploaded to ftp.capitalcentral.com.
WEB-BASED AD SERVICES: The Saratogian can receive les
from the following web-based ad services: AdSend, AdPerfect,
AdTransit and Fast Channel.
EXTERNAL MEDIA: Clients may provide les on CD or USB
drives to their account representatives. No oppy disks. Media will
be returned at clients requested.
Online Advertising
www.Saratogian.com, www.TroyRecord.com,
www.TheSaratogaScene.com,
www.CNWeekly.com
Each of our Web sites offers our print advertisers unique and cost effective
ways to reach potential customers online. Call your sales representative or
online sales manager for more information.
Leaderboard ATF .................................................... $15.00 CPM
LREC ATF .............................................................. $15.00 CPM
Pencil Billboard ......................................$250 Daily 100% SOV
Vibrant Tool Bar/LREC ................................... $350 100% SOV
In banner Video ...................................................... $18.00 CPM
Other rates and packages also available!
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pl a c e you r a d wh e r e you wa n t i t t o g o. . .
d i g i t a l d i s p l a y / p r i n t / m o b i l e / s o c i a l
s e a r c h / c a m p a i g n o p t i m i z a t i o n
THANK
YOU

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