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Company Name Pan Pacific Sonargaon Hotel

Address 107, Kazi Nazrul Islam Avenue
Karwan Bazar, Dhaka , Bangladesh
Telephone +880 2 811 1005
Fax +880 2 811 3324
Nature of Business Commercial, Residential Hotel
Website http://www.panpacific.com/en/Dhaka/Overview.html
https://www.panpacific.com/hbs/checkAvailability.html
Organizational Profile
The Pan Pacific Sonargaon Dhaka hotel is a lush hideaway in Dhakas exciting
downtown, offering a calming respite from the city. It provides all the modern
amenities of modern life while maintaining every facility enabling guests to relax
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and rejuvenate with state-of-the-art facilities, and an outdoor pool set amidst
lush greenery. Guests are given a unique opportunity to take in the culture of
Dhaka, where interesting sights abound within close proximity of the Pan Pacific
Sonargaon Dhaka hotel. This 5 star hotel is part of the Pan pacific Hotels and
Resorts, which is a leading brand in Asia and the Pacific Rim that continuously
exceeds global standards of quality. The Pan Pacific brand is synonymous with
personalized care and encompasses a culture of subtleness, delicate service and
attention to detail.
Each year, Pan Pacific Hotels and Resorts is recognized with prestigious global
accolades for consistent delivery of luxurious accommodation, high quality
amenities and service excellence. Offering a distinctive value proposition in hotel
management backed by 30 years of success in managing hotels, Pan Pacific
Hotels and Resorts has been recognized by Cond Nast Traveler magazine as
amongst the top 25 hotel companies demonstrating social responsibility.

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Pan Pacific Hotels and Resorts takes pride in balancing the needs of all of its
stakeholders: owners, guests, associates and the local communities in which it
operates. The groups goal is to maintain this as it continues to create further
returns and enhance asset value of the hotels.

The fast expanding hotel group is owned by Pan Pacific Hotels Group, the listed
hotel subsidiary of UOL Group Limited which is one of Asias largest hotel and
property companies with a diversified portfolio of investment and development
properties. Headquartered in Singapore, Pan Pacific Hotels and Resorts has a
portfolio of 17 upscale hotels, resorts and serviced suites representing over
5,850 rooms in 10 countries across Asia and North America. It has offices in
Hong Kong, London, San Francisco, Singapore and Tokyo. Pan Pacific Hotels &
Resorts is a founding member of the Global Hotel Alliance, the worlds largest
alliance of independent hotel brands. In Bangladesh, Pan Pacific Sonargaon is
owned by a subsidiary holding company, which in turn is owned by the Govt. of
Peoples Republic of Bangladesh. This governmental holding gives this hotel a
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unique and competitive advantage when it comes to recruiting and retaining
clientele.
Location
Pan Pacific Sonargaon Hotel is ideally located in the heart of Dhaka City close
to Motijheel Commercial Area, Diplomatic Zone, Gulshan, Baridhara, Parliament
House and Prime Ministers Office.
15 kilometers from Hazrat Shahjalal International Airport
Shuttle transportation service from/to airport
Chauffeur driven Mitsubishi Gallant and Mercedes Benz available for
exclusive use
Mitsubishi Gallant at U$35 per car per way - US $35
Mercedes Benz at U$50 per car per way - US $50
Hotel counter is located at the Hazrat Shahjalal International Airport arrival
lounge. Airport officers are available round the clock at the counter to welcome
our guests and escort them up to the car.
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Distance of important offices from Corporate Office:
World Bank (WB) 4 km
Asian Development Bank (ADB) 4 km
United Nations Development Program (UNDP) 4 km
World Health Organization (WHO) 1 km
Bangladesh Garments Manufacturers and Exporters Association (BGMEA) -
0.25 km
Key Business Sources
Being a country struck with poverty, Bangladesh lacks modern five-star facility
enabled hotels within the country. Pan Pacific Sonargaon fills this void by
offering top notch modern facilities right in the heart of the capital, minutes
away from the business district of Karwan Bazar. It serves an important role by
catering to international clients in dire need of a facility capable of rendering
services of five star standards. Also benefited are local high net worth individuals
with similar needs. Domestic corporate houses are also a regular client base for
this hotel.
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A site visit at the hotel premises suggest that contracts of headline-making
meetings, press conferences, AGMs, company conferences, seminars, interviews
and other activities are businesses that the hotel management and ownership
consider to be prime objectives to attain. Other popular businesses the company
sets an objective to attain are seasonal parties and balls which reign in good sales
and advertizing revenue. Special events and occasions such as concerts and live or
recorded musical performances are also a regular attraction and a vital company
focus. The hotel itself owns several restaurants within its premises and a round-
the-clock catering services, which provides another steady stream of revenue.
Company Objective
A conversation with Mr. Eldridge J Mac Ewan III, General Manager of Pan Pacific
Sonargaon, revealed some interesting insights into the objectives of companys
top level management. The excerpt of our conversation with him, highlighting
the key objectives, are as follows:
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To ensure running a profitable and professional company, while
building relationships with customers, suppliers and investors, and
developing the business as a whole.
No compromise on ethics for sake of returning high revenue.
Setting a trend for high standards in the hotel industry.
Secure hotel management contracts and successfully manage the
hotel investments, underpinning asset values.
Further reinforce Pan Pacific Sonargaons position in the market
place as a recognized and trusted Hotel Management Company.
Achieve levels of profit sufficient to provide for reinvestment and
suitable returns to stakeholders, investors, and chief owner, Govt.
of Peoples Republic of Bangladesh.
Within each hotel operation, provide complete satisfaction to
clientele in terms of facilities and service standards, food and
beverage related products, at a fair price.
Manage hotels by human resource policies which encourage and
rewards individual and unified effort and achievement.
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Provide training and personal development opportunities and create
a working environment in which staff can feel a real sense of job
involvement.
Market the hotel through recognized and trusted brands, selected
agencies and direct marketing initiatives from the hotels to high
standards of ethics and taste.
To achieve high profitability.
To promote Bangladesh as a tourist destination.
Adopt best commercial practice and ethical standards in dealing with
clientele, suppliers of goods and services and other contacts.
Seek to comply with all statutory legislation and other external
relevant authorities. Define and keep under review Company policy,
allowing flexibility for local requirements.
To attract FDI (Foreign Direct Investment) and play the role of a
catalyst in energizing Bangladeshs economy.
Management Team
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Mr. Eldridge J Mac Ewan III
General Manager
Email: ejmacewan@panpacific.com
Mr. A. K. M. Morshed
Director Technical Services
Email: amorshed@panpacific.com
Mr. M. A. Awal
Director of Sales
Email: mawal@panpacific.com
Mr. Asif Ahmed
Director of Finance
Email: aahmed@panpacific.com
Mr. Mohd. Oliullah
Assistant Director Food and Beverage
Email: moliullah@panpacific.com
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Mr. Quazi Elias Hossain
Assistant Front Office Manager
Email: ehossain@panpacific.com
Mr. A. N. M. Anwarul Azim
Senior Catering Manager
Email: aazim@panpacific.com
Mr. Fazlul Haque Shikder
Reservations Manager
Email: fshikder@panpacific.com
Services Offered
1. Rooms
a. Standard Room
Located in the Courtyard Building. Suitable for single
occupancy, offers in-room broadband internet, cable TV and
direct dialing telephone service.)
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b. Deluxe King
Located on the 5th - 7th Floor, our Deluxe King rooms are
luxuriously appointed and offer in-room broadband internet
access, satellite and cable international television channels,
electronic safes and door locks, bathrobes, slippers, marble
bathrooms, extensive mini bar selection, large desk area, hairdryer
and television.)
c. Deluxe Twin
Located on the 5th - 7th Floor, our Deluxe King rooms are
luxuriously appointed and offer in-room broadband internet
access, satellite and cable international television channels,
electronic safes and door locks, bathrobes, slippers, marble
bathrooms, extensive mini bar selection, large desk area,
hairdryer and television.)
d. Premier King
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Located on the 3rd and 4th floor, Premier King rooms are
luxuriously appointed, newly renovated. Premier King rooms
offer free in-room broadband internet access, satellite and
cable international television channels, electronic safes and
door locks, bathrobes, slippers, marble bathrooms, rain
shower, extensive mini bar selection, large desk area, hairdryer
and wall mounted LCD television.)
e. Premier Twin
Located on the 3rd and 4th floor, Premier Twin rooms are
luxuriously appointed, newly renovated. Premier Twin rooms
offer free in-room broadband internet access, satellite and
cable international television channels, electronic safes and
door locks, bathrobes, slippers, marble bathrooms, rain
shower, extensive mini bar selection, large desk area, hairdryer
and wall mounted LCD television.
2. Suites
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a. International Suite
Located on the top floor, our largest and most prestigious
suite spanning both sides of the hotel with pool and city
views. The International Suite is fit for royalty, with an
expansive bedroom, King size bed and luxurious marble
bathroom.
An entertainment area incorporating leather lounges and dining
table for up to eight guests is adjacent to a large guest
bathroom and formal entrance area, in-room broadband
internet access, satellite and cable international television
channels, electronic safes and door locks, bathrobes and
slippers.
b. Bengali Suite
Located in the top floor, Bengali Suites are extremely
spacious incorporating three main areas, king-sized bedroom,
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dining area for 6 or more guests, kitchenette and bar, plus
lounge and adjacent guest bathroom, in-room broadband
internet access, satellite and cable international television
channels, electronic safes and door locks, bathrobes, slippers,
marble bathrooms, extensive mini bar selection, large desk area
and hairdryer, access to the exclusive Pacific Lounge including:
Breakfast and evening cocktails canaps
Laundry and dry cleaning
International newspapers
Local calls
All-day tea/coffee facilities
c. Executive Suite
Executive Suites are large suites with views of the city or
pool area, including king sized bedroom and an additional guest
bathroom adjacent to the lounge and dining area, in-room
broadband internet access, satellite and cable international
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television channels, electronic safes and door locks, bathrobes,
slippers, marble bathrooms, extensive mini bar selection, large
desk area and hairdryer, access to the exclusive Pacific Lounge
including:
Breakfast and evening cocktails canaps
Laundry and dry cleaning facilities
Local phone calls
International newspapers & magazines
All-day tea/coffee facilities
d. Junior Suite
Junior Suites provide a large king sized bedroom with
separate lounge area perfect for business meetings or small
formal gatherings. Offering in-room broadband internet access,
satellite and cable International television channels, electronic
safes and door locks, bathrobes, slippers, marble bathrooms,
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extensive mini bar selection, large desk area and hairdryer,
access to the exclusive Pacific Lounge including:
Breakfast and evening cocktails canaps
Unlimited laundry and dry cleaning
International newspapers & magazines
All-day tea and coffee at the Pacific Lounge
3. Pacific Club
a. Pacific King
Located on the 7th and 8th Floor, Pacific Deluxe Rooms are
luxuriously appointed, and offer in-room broadband internet
access, satellite and cable international television channels,
electronic safes and door locks, bathrobes, slippers, marble
bathrooms, extensive mini bar selection, large desk area,
hairdryer. Access to the exclusive Pacific Lounge includes the
following complimentary privileges:
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Seamless check-in service, incorporating being
immediately escorted upon arrival, to your choice of the
Pacific Lounge or your guest room, by passing all front
desk formalities.
Fruit basket in your room upon arrival.
Personal butler service.
Choice of breakfast daily, either in Lounge or Room
service.
Evening cocktails at the Pacific Lounge.
Daytime tea, coffee, soft drinks and snacks at the
Pacific Lounge.
Laundry, dry-cleaning and pressing.
Extended check-out until 6:00 pm (subject to
availability).
Business magazines, local and international newspapers.
Complimentary use of Business Center Meeting Room
for 1 (one) hour.
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Complimentary local telephone calls from your guest
room or the Pacific Lounge.
b. Pacific Twin
Located on the 7th and 8th floor, Pacific Deluxe Twin rooms
are luxuriously appointed, and offer in-room broadband
internet access, satellite and cable international television
channels, electronic safes and door locks, bathrobes, slippers,
marble bathrooms, extensive mini bar selection, large desk
area, hairdryer, access to the exclusive Pacific Lounge including
the following complimentary privileges:
Seamless check-in service, incorporating being
immediately escorted upon arrival, to your choice of the
Pacific Lounge or your guest room, bypassing all front
desk formalities.
Fruit basket in your room upon arrival.
Personal butler service.
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Choice of breakfast for 2 (two) daily, either in Lounge
or In Room
Evening cocktails at the Pacific Lounge.
Daytime tea, coffee, soft drinks and snacks at the
Pacific Lounge.
Laundry, dry-cleaning and pressing.
Extended check-out until 6:00 pm (subject to
availability).
Business magazines, local and international newspapers.
Complimentary use of Business Center Meeting Room
for 1 (one) hour
Complimentary local telephone calls from your guest
room or the Pacific Lounge.
Special Deals
1. Preference by Pan Pacific Sonargaon
2. Supersaver (20% discount)
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3. Singapore Airlines boarding pass privileges
4. American Express Selects
Shopping Arcade
Areas include:
Jewellery shop
Souvenir and handicraft shops
Art gallery
Carpet shop
Bookstall
Photography shop
Private Tours
Tour One - Tour of Historical Dhaka (three to four hours)
This tour includes visits to Parliament House, the Satmasjid, Lalbagh Fort
and the National Museum
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Tour Two - The Sights of Dhaka (four to five hours)
This tour includes visits to the Baitul Mukarram Mosque, a Buddhist
temple, Baldha Garden, Bahadur Shah Park, Sadar Ghat, Ahsan Manzil, the
Armenian Church and the Star Mosque
Tour Three - Sonargaon Old City (four to five hours)
Tour Four - Savar Memorial including the National Monument (four to
five hours)
Tour Five - Shopping South (minimum three hours)
Shop in places such as Elephant Road, Banga Bazar, Eastern Plaza, Aarong
Tour Six - Shopping North (minimum three hours)
Shop in places such as New Aarong Gulshan, Kumudini Carpet Centre,
Ideas, Westecs, Gulshan Market
On-demand Facilities
Concierge
Medical centre
24 hours room service
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Laundry service
Limousine rental
Business offices
Savvy Beauty and Barber Salon - Beauty packages, bridal make-up,
skincare, haircuts, facials, manicures, pedicures and other beauty
treatments are available on the 3rd floor of the Courtyard building.
Guests are provided with complimentary tea and coffee.
For those seeking a healthy lifestyle in a relaxing surrounding, our Health
Club offers a fully equipped gymnasium including sauna, steam
room, professional massage treatments and personal trainers. Recreation
enthusiasts will enjoy the impressive Swimming Pool and Health Club.
Pan Pacific Sonargaon Dhaka offers extensive fitness facilities at Health
Club including:
Fully equipped gymnasium
Sauna
Hot bath jacuzzi for both male and female areas
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Open air hot bath jacuzzi
Hot / cold showers
Steam room
Swimming pool
Kids swimming pool
Massage service
Personal training sessions
Swimming lessons for children and adults are conducted by our professional
and skilled instructors.
Dining
In addition to accommodation, Pan Pacific Sonargaon offers dining facilities to its
guests all year round. An array of world-class cuisine abounds this culinary haven,
with varied flavours tempting the palate of guests around the world. The
restaurants under this branch of services are provided in the following:
Jharna Grill
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Our signature restaurant, offering imported meats and local freshly
caught seafood, Jharna (in Bengali, translates to "fountain"), boasts
a world-class menu and 5-star service set amongst the hotel's
distinctive and elegant water features.
Location:
Located on lobby level
Cuisine Type:
Grill
Signature Dishes:
Dress Code:
Smart Casual
Operating Hours:
Lunch : Saturday - Thursday 12:00 noon until 3:00 pm
Dinner : Daily 7:00 pm until 11:00 pm
Telephone:
(880) 2811 1005

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Ciao Bistro
Ciao Bistro offers traditional Italian cuisine. Using the freshest of
imported and local ingredients, Ciao Bistros menu is ever changing;
combining traditional favourites with modern cutting edge dishes. An
extensive wine and beverage list is also available.
Location: Second floor, mezzanine level.
Cuisine Type: Italian
Dress Code: Smart Casual
Operating Hours:
Dinner : Daily 6:00 pm until late
Telephone: (880) 2811 1005
Caf bazaar
Located on the lobby level, Cafe Bazar offers ever changing
contemporary international selections with an extensive buffet or a-
la-carte menu for breakfast, lunch and dinner. Caf Bazar also offers
a Global Taste buffet with a selection that changes daily, and is
based on a particular region of the globe.
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Location: Lobby Level
Cuisine Type: International
Dress Code: Smart Casual
Operating Hours: Breakfast
Lunch and Dinner : Daily 6:00 am until late
Telephone: (880) 2811 1005
Aromaz
Aromaz offers the best snacks and pastries in town, featuring
freshly baked breads and oven fresh cakes with a wide range of
variety.
Cuisine Type: Drinks and snacks
Signature Dishes:
Dress Code: Smart Casual
Operating Hours: Daily 10:00 am until 9:00 pm
Telephone: (880) 2 811 1005
Balcony Bar
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Relax and enjoy a drink from our extensive list and catch all of the
latest sports action on the big screen. Balcony Bar, located at
Second Floor - mezzanine, has a wide range of imported beers and
spirits, food and drink specials all week.
Location: Located at Second Floor mezzanine
Cuisine Type: Drinks and snacks
Dress Code: Smart Casual
Operating Hours: Nightly 6:00 pm until 12:00 midnight
Telephone: (880) 2 811 1005
Lobby Lounge
Enjoy the finest coffee made by internationally trained baristas, tea
and freshly baked treats in Dhaka's premier meeting place,
accompanied with live flute and tabla music every evening, Lobby
Lounge is a luxurious treat.
Cuisine Type: Drinks and snacks
Dress Code: Smart Casual
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Operating Hours: Daily 7:00 am until late
Poolside caf
Located on the pool side, this restaurant and bar serves healthy
adaptations of South Indian favorites.
Location: Pool side
Cuisine Type: Indian
Signature Dishes:
Dress Code: Smart Casual
Operating Hours: Daily 10:00 am until 10:00 pm
Telephone: (880) 2811 1005
Reservation System
Hotels that allow for internet booking are worldwide chains, thus the whole
transaction occurs outside of Bangladesh, despite the fact that the service will
be performed in Bangladesh. At Sonargaon Hotel, subsidy of Pan Pacific, an
person can make reservations through a secure server that is protected by an
independently certified Secure Certificate. So that a browser can verify such
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certificates, the browser contains details within its preferences of the various
Certifying Authorities. These details are known as Root Certificates and for
security they all have expire dates. The hotel's Certifying Authority is Thawte
Certification. In order for Mozilla Firefox and Internet Explorer browsers to
connect to the hotel's secure server (and the estimated 20% of all secure
servers using Thawte certificates), a user needs to go through a "rollover"
process. When the procedure is complete, the user can then return to the Pan
Pacific reservation page.

Transaction System
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The processes involved in a transaction system are:
Select Hotel & Date
Room Availability & Rates
Add-ons
Guest Details
Confirmation
Typically, in order for a transaction to begin, the customer has to sign up for
an account with Pan Pacifics global system. Based on that, the user creates a
profile which stores personal information such as contact details, name,
addresses, phone number, fax number, mobile number, e-mail addresses, preferred
method of communication, etc. It also stores the users favourites and offers
customizable options to make the clients browsing more convenient. It also
suggests saving options so that the user can take advantage of various discount
schemes from time to time based on spending habit.
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Payment System
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The websites accepts secure payments through various internationally accepted
cards. Included among these are VISA debit and credit cards, Mastercard, Diners
International, Discovery and American Express. Once all the necessary information
is entered, the data is sent to a secure server which communicates with online
banking systems which are affiliated with Pan Pacific groups global systems. If
the payment is verified, the reservation and booking goes through. The system
also guards against fraudulent activities. Credit card payments which are
suspicious or customers whose identities cannot be reasonably substantiated, are
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reported to the appropriate authorities. In some cases, the credit cards are
flagged and blacklisted, especially if repeated offenses occur.
Business Model


Value
Proposition
Create value for the customers by offering them convenient transaction and
payment opportunities through online booking.
Market
Opportunity
There is plenty of opportunity available to offer online booking, checking-in and
checking-out facilities in Bangladesh, since rest of the industry is lagging
behind in terms of IT literacy and technological services.
Competitive
Environment
Though the hotel industry is extremely competitive, the e-commerce aspect of it
is not so rampant in Bangladesh yet. Pan Pacific Sonargaon is considered to
be one of the market leaders in this section. Therefore the management tries
hard to retain this position at all costs.
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Revenue Model
Pan Pacific Sonargaon makes use of most of the recognized revenue models to
further their revenues. As a matter of fact, according to their Director of
Sales, Mr. A. K. Awal, the hotel posted record profit ever in its history in the
financial year of 2010. The management, upon reviewing the reasons behind this
success, estimates and has set a target for all its employees to increase net
profit by a minimum of 3% compared to 2010 in the year 2011. Below, a
concise outline of the revenue models employed by Pan Pacific Sonargaon is
outlined.
Competitive
Advantage
As explained above, Sonargaon Hotel is presently the market leader. However,
one unique advantage they have over their competitors is that they are part of a
Global Alliance, which lets them enjoy increased clientele compared to local
rivals.
Market
Strategy
The management strategizes regularly, holding meetings, offering development
and training sessions, and often hires consultans to improve the effectiveness
and efficiency of its Online Booking systems so that it comfortably holds on to
its market share and performance.
Organ.
Develop.
Foreign teachers, motivation speakers, faculty from local universities and
colleges frequent the Sales, Marketing & IT teams on a regular basis to
develop the personnel. This helps Sonargaon's employees to maintain and
increase the standard of services they offer continually.
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Advertizing Revenue Model
Pan Pacific Sonargaon advertizes on various travel and booking
websites to attract more customers. It also advertizes for its
sister companies within the Pan Pacific Consortium, as well as
Grand Alliance (Worldwide) group. As a result, not only
Sonargaon gets customers recommended by its partners and
allies, it also gives them the opportunity to get more
business from their very own clientele when they travel.
Subscription Model
As detailed above in the transaction process and its related
images, a subscription is necessary to access the booking,
reservation, and payment privileges. This makes the whole
process convenient, time and cost-effective for both the
customers and the hotel. This saves expenditure, which
increases revenue, and creates increased value for the client.
Transaction Fee Model
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At present, no transaction fee based revenue generating
system is in practice for this hotel, although credit card
transactions often incur such charges.
Sales Revenue Model
The e-commerce site of Pan Pacific Sonargaon accounts for a
small part of the revenue the hotel generates. Bulk volume of
its transactions take place in the conventional offline way.
Hence, we can assume that Sonargaons revenue model is
aggressively Sales Revenue oriented.
Affiliation Revenue Model
Pan Pacific Sonargaon participates in an affiliated revenue
model by being sponsors, media partners, and accommodation
partners for various organizations (e.g., Bangladesh Cricket
Board, Air Atlanta, formerly Air Arabia), events (e.g., British
Education Fair), and competitors (e.g., offering
accommodation in conjunction with Hotel Sheraton during SA
Games). Also available is a cooperation (privilege) program for
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travel agencies and bookers. Pan Pacific Privileges for Bookers
is for professionals that make corporate bookings on behalf of
organisations. Their choice of Pan Pacific gives rise to the
opportunity to enjoy Sonargaons unique brand of personalised
care and unrivalled attention. Each booking earns Privileges
Points, which can be exchanged for a range of exciting
rewards. Simply quoting membership number while making
reservations at the participating properties will add points
automatically. This Pan Pacific Privileges program for Bookers
is only available to residents of the respective countries.

Product Demonstration
Our research team visited the Pan Pacific Sonargoan Hotel premises on Thursday,
February 3
rd
, 2011 to witness a first hand experience of how the E-commerce
website works. Our gratitude goes to Mr. A.K.M. Morshed, director of Technical
Services, for giving a live demonstration of the reservation system in real-time.
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We also got to see how credit card transactions, verifications and booking takes
place. We were also fortunate to see how loyalty program clients get extra
privileges for their continued use of services offered by the hotel. This proved to
be a mutually beneficial arrangement where both the hotel and clients offer each
other high valued business.
Suggestion
While our team was generally impressed with the efficiency of Pan Pacific
Sonargaons electronic reservation system, it lacks a personalized view and
options for residents of Bangladesh. It appears that the website is engineered
for the sole purpose of attracting foreign clientele. The truth remains,
Sonargaon is a very exciting and happening five star oasis in the country. There
is a great level of latent demand and interest in the services and products
offered by this establishment. Due to lack of advertizing and promotion of these
aspects, local residents are generally in dark.
We also noticed a lack of enthusiasm among the top level management to use
Bangla in their website. It almost feels as if the hotel is not part of Bangladesh.
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The website not only makes no use of Bangla, it also doesnt allow reservation
forms to be filled out in Bangla. For a chain company that boasts to be global,
it definitely lacks a local touch.
Conclusion
Finally, we would like to thank our instructor, Mr. Sajib Saha, for providing us
this stimulating and exciting opportunity to study the inner workings of an e-
business enterprise first-hand. We hope and believe that this experience will
enable us to understand the mechanisms and structures of incorporating online
technology to existing businesses and hence increasing its profitability.