Our mission is to leverage deep insight into consumers and customers to inspire frame-breaking and high-

impact thinking in all aspects of marketing, branding, sales, and pricing. Our goal is to help clients realize
sustainable economic results. Therefore, our work extends across strategy, planning, execution, and
capability building.
We have a rich history and broad expertise in marketing and sales, and our capabilities also include
proficiency in six specific areas:
Insight into consumers is crucial to the development and execution of successful strategies on a wide
range of issues, from uncovering growth opportunities to refining pricing and promotion plans. Through
our Center for Consumer and Customer Insight ;we apply a unique, integrated approach to bring clients
the full value of a deeper understanding of customers.
Marketing can become more effective through our knowledge of consumer and customer needs, which
helps clients determine buying behavior, develop useful offerings across channels, and clearly present their
products to customers. We work with companies across all industries to analyze their "return on marketing
investment" and to upgrade their marketing capabilities.
Branding and communications involve fashioning a brand-portfolio architecture and positioning and then
connecting each brand with the customerusing both deep perception into customer behavior and
rigorous business analysis. We help our clients become leaders in the brand-driven management of the
complete business systemincreasing the value-added potential of the brand with customers, employees,
and capital markets.
Sales and channels are becoming more challenging to manage as customers, channels, and markets
rapidly evolve. Our experts create more-effective sales-force and channel arrangements by applying our
broad experience to each clients individual needs; developing clear, customized strategies; and driving a
disciplined implementation process.
Pricing has become even more crucial in these challenging times, as companies face shifts in customer
demand and the threat of price wars. We help clients use pricing as a powerful tool to shape customer
behavior, boost earnings, and drive brand perception. We also ensure that companies capture immediate
profit through optimal pricing.
Go-to-market strategy combines all the commercial functionssales, marketing, brand management,
pricing, and knowledge of consumersto drive the bottom line. We use an integrated approach to help
assess the effectiveness of our clients current marketing and sales capabilities, identify the areas most in
need of attention, and design a comprehensive program for improvement.